Shows
Industrial Growth InstituteEpisode 26 - Douglas Burdett on Marketing and Sales Books and the Importance of Buyer ResearchDouglas Burdett on Marketing and Sales Books and the Importance of Buyer Research in Marketing for Manufacturers - Industrial Growth Institute Podcast Episode # 26 with Ed Marsh
Summary
Douglas Burdett, host of the Marketing Book podcast, shares insights on cutting through opinions and finding the right path to predictable revenue growth.
He emphasizes the importance of understanding customers and solving their problems, rather than focusing solely on advertising.
Burdett recommends books like 'Bullseye Marketing', 'Lean Marketing' by Alan Dib, 'Smart Marketing for Engineers' by Rebecca Geier, 'Content Marketing Engineered' by Wendy Covey...
2024-09-041h 25
Lasst die Kunden kommen091 They ask, you answer | Interview mit René Neubach für Marketing Book PodcastDiese Episode von “Lasst die Kunden kommen” ist ein besonderer Leckerbissen für Content-Marketing-Begeisterte: ein Crossover mit dem international bekannten “Marketing Book Podcast” von Douglas Burdett. Wir sprechen mit René Neubauer, dem CEO der Wiener Marketing-Agentur Content Glory, über seine Übersetzung des Buchs “They Ask, You Answer” von Marcus Sheridan. Es geht um Marketing und Sales im digitalen Zeitalter, kundenzentrierte Unternehmenskommunikation und die Rolle künstlicher Intelligenz in dem Ganzen. Ein tolles Gespräch unter Marketing-Profis.Fragen, die wir behandeln:Worum geht es in "They Ask, You Answer"?Warum hat René das Buch ins Deutsche übersetzt?Was sind die Big Fiv...
2024-05-1152 minLasst die Kunden kommen082 The Marketing Book Podcast mit Douglas BurdettIch freue mich über eine ganz besondere Episode unseres "Lasst die Kunden kommen" Podcasts! In Episode 082 haben wir Douglas Burdett zu Gast, den charismatischen Host des "The Marketing Book Podcast", der uns in die Welt des Marketing- und Salesbücher eintauchen lässt.**Was euch erwartet:**- **Einblicke in effektives Marketing:** Douglas diskutiert, welches Buch für die Marketingplanung essenziell ist.- **Entscheidende Fragen der Marketingstrategie:** Erfahrt, welche zwei zentralen Fragen jedes Unternehmen beantworten muss, um erfolgreich zu sein.-**Wir reden über unsere gemeinsamen Lieblingsbücher und Autoren: Adele Revella “Buyer Pe...
2023-12-1532 min
The Recognized AuthorityHow NOT to Screw Up Your Business Podcast - with Douglas Burdett on THE MARKETING BOOK PODCASTEver wondered how to elevate your business podcast to world-record levels? Today's episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett.
We dive into key insights from my book, "33 Ways Not to Screw Up Your Business Podcast." Learn how to plan your show, achieve top-tier audio quality, and secure your spot as a sought-after guest on other podcasts. Bonus: Find out why I might just be in the Guinness World Records!
Douglas is a master at the craft of podcasting, and he's a very...
2023-08-281h 01
The RevEngine™ PodcastSeek Deeper Customer Empathy to Decrease Time to Revenue with Douglas BurdettIn this episode, Jeff Davis talks to Douglas Burdett, also known as the "Oprah of Book Reviews," the host of "The Marketing Book Podcast," and Founding Principal of Sales Artillery. Douglas believes there are more companies who have a sales problem than a marketing problem. Most of them don't realize that their marketing is actually going to be better if they can align it with the way they sell. They discuss how companies that approach their customers with genuine understanding are the ones who come out on top. To truly capture an audience's attention, it is essential...
2023-08-091h 04
Chasing The InsightsDouglas Burdett on key ideas from having read over 400 marketing and sales booksIn this episode of Chasing the Insights, I talk to one of my favourite podcasters (and marketer extraordinaire) Douglas Burdett. Douglas talks to us about key ideas from having read over 400 marketing and sales books. Douglas Burdett is the host of The Marketing Book Podcast, which was named by LinkedIn and Forbes as one of the top marketing podcasts. It has millions of downloads and listeners in over 160 countries. Prior to starting his own firm SALES ARTILLERY which provides sales and marketing strategies and coaching, Douglas worked in New York City on Madison...
2023-04-2043 min
The Marketing Book Podcast403 The Sales MBA by Douglas ColeThe Sales MBA: How to Influence Corporate Buyers by Douglas Cole About the Book: Contrary to many predictions, there is a growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can redefine your approach. This is a different kind of sales book. In...
2022-09-301h 08
B2B Community Builder Show (formerly Chief Executive Connector)145 | The Wisdom of 350 Marketing Books In An Hour w/ Douglas BurdettRemember Cliff's Notes?Douglas Burdett is the modern-day version of it for marketing books.He's read, taken notes, and deeply interviewed authors on over 350 books on his podcast, The Marketing Book Podcast. It's become one of my top 3 weekly listens.But how do you pick what to implement in your life and business when you're learning so many concepts at such a rapid rate?In this episode, we talked about: - what he has implemented from over 350 books into his life and business- what his secret is t...
2021-11-081h 13
The Marketing Book PodcastBONUS A Few Ideas From the First 350 BooksAbout this Bonus Episode: Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast. Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice: The first time for his book Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win More recently to talk about his newest book, The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents He was also on...
2021-09-2841 min
Content Marketing, Engineered Podcast | TREW MarketingTakeaways from 346 Marketing & Sales Books with Douglas BurdettWhat recurring themes are found in 346 marketing and sales books?Douglas Burdett, Host of the popular Marketing Book Podcast, inhales one marketing or sales book every week. EVERY WEEK! He then interviews the author for what is typically a lively discussion around key principles or interesting take-aways from the book material.After recording 346 episodes (and counting!), Douglas has noticed some important recurring themes across these books, including:Marketers need to get into the revenue campMarketers and often do themselves a disservice by focusing on the wrong things Understand your customer by talking to them...directlyThe e...
2021-09-2451 min
The Undefeated Marketing PodcastLearn From The Guy Who’s Read Over 330 Marketing Books with Douglas BurdettHost of one of the biggest marketing podcasts in the world, The Marketing Book Podcast, Douglas Burdett joins Phillip this week to share some of the top lessons he has learned after reading 330+ marketing books and interviewing the masterminds behind them.
The duo starts strong with the #1 insight Douglas has gathered from all of the guests on his show – marketers that have the ability to empathize with the consumer will win. Always. Douglas then dives into an example using one of the most successful companies in the world right now, Amazon.
The pair then highlight one...
2021-06-3044 minThe Undefeated Marketing PodcastLearn From The Guy Who’s Read Over 330 Marketing Books with Douglas BurdettHost of one of the biggest marketing podcasts in the world, The Marketing Book Podcast, Douglas Burdett joins Phillip this week to share some of the top lessons he has learned after reading 330+ marketing books and interviewing the masterminds behind them.
The duo starts strong with the #1 insight Douglas has gathered from all of the guests on his show – marketers that have the ability to empathize with the consumer will win. Always. Douglas then dives into an example using one of the most successful companies in the world right now, Amazon.
The pair then highlight one...
2021-06-3044 min
The Marketing Book PodcastBONUS Douglas Burdett on The B2B Digitized PodcastMarketing Book Podcast host Douglas Burdett interviewed on Josh Feinberg’s new B2B Digitized Podcast https://www.b2bdigitized.com/douglas-burdett-host-at-the-marketing-book-podcast/
2021-06-151h 02
B2B Digitized PodcastDouglas Burdett, Host at The Marketing Book PodcastIn this episode of the B2B Digitized Podcast, you’ll be introduced to Douglas Burdett, host of The Marketing Book Podcast and founder of Artillery, a marketing consultancy based in Norfolk, Virginia. Douglas will share his thoughts on sales and marketing.
Through his podcast, Douglas Burdett interviews authors to give practical marketing insights, tips, and tactics to help people become smarter, more successful marketers. Douglas is a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Listen to the full episode of the B2B Digitized Podcast to learn more about:
Building trust and subtracting tr...
2021-06-091h 04
Revenue Growth PodcastKathleen Booth and Douglas Burdett-Sales & Marketing Alignment TrendsWhat’s happening when it comes to the critical areas of sales and marketing alignment? In today’s episode, Douglas Burdett and Kathleen Booth share fresh insights on what’s working—and what needs to change. We’re just wrapped up the 2021 Sales and Marketing Alignment Challenge! If you missed it, no worries. You can catch all of the recordings at www.2021alignmentchallenge.com or text the word alignment to 21000. Today we’re going to hear a segment from the 2021 Sales & Marketing Alignment Challenge. You’ll meet two experts with fresh and relevant insights as to what’s working and what’s not w...
2021-03-1740 min
B2B Marketing and More With Pam Didner156 - ft. Douglas Burdett: Top Guidelines for Starting, Sustaining and Growing a PodcastA big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam! Today, my guest is Douglas Burdett, the host of the Marketing Book Podcast, and the Principal of Artillery Marketing, who will share tips and insight about the do’s and don’ts of a successful podcast. Douglas has been doing his podcast for six years. So far he has over 300 episodes. His marketing agency helps industrial and manufacturing companies to become better known, liked and trusted in an era when their customers don’t want to be sold or marketed to.
2021-02-0928 min
LE BOARD - Incubateur de solopreneurs !#17 - Episode de Noël (🇺🇸): 300 best-sellers marketing et vente résumés en 30 min (avec Douglas Burdett, The Marketing Book Podcast) 🔥 Envie de découvrir toutes les tendances marketing et vente US les plus hot du moment?
Découvre les conseils de notre invité d'honneur, Douglas Burdett, la star du marketing US et créateur du Marketing Book Podcast, un podcast d'interview des meilleurs auteurs de best-sellers marketing et vente au monde !
Un épisode en Anglais, mais rassure-toi, entre mon magnifique accent français et l'américain très télégénique de Douglas, il est assez facile à suivre!
Au programme de cet épisode :
✨ Quels sont les conseils vente et mar...
2020-12-2344 min
The Marketing Book Podcast293 The Creator Mindset by Nir BashanThe Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by Nir Bashan Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Learn to access yours, now―even if you don’t think you’re a “creative” person From B-school through the big leagues, the business world often places value on logic and analysis. But on creativity? Not so much. And this, according to Nir Bashan, is a recipe for disaster. What gets the ball rolling when we’re feeling stuck in our careers...
2020-08-211h 15
The Marketing Book Podcast292 The Age of Influence by Neal SchafferThe Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan. We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is c...
2020-08-141h 13
The Marketing Book Podcast291 Myths of Social Media by Michelle CarvillMyths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business by Michelle Carvill and Ian MacRae Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions, and fabrications. In Myths of Social Media, digital consultant Michelle Carvill...
2020-08-071h 04
The Marketing Book Podcast290 Brand Bewitchery by Park HowellBrand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact, and simplify their life. The book guides readers through the Story Cycle System™ to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore fo...
2020-07-311h 13
The Marketing Book Podcast289 People Powered by Jono Bacon"People Powered: How Communities Can Supercharge Your Business, Brand, and Teams" by Jono Bacon Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base. What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social...
2020-07-241h 07
The Marketing Book Podcast288 Content DNA by John Espirian"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short...
2020-07-171h 05
The Marketing Book Podcast287 Advertising for Skeptics by Bob Hoffman"Advertising for Skeptics" by Bob Hoffman A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything. Click here for episode website page with links... https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman
2020-07-101h 01
The Marketing Book Podcast286 Content Marketing for PR by Trevor Young"Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age" by Trevor Young Are you struggling to cut through the noise and convey your message to the marketplace? We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches, and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers...
2020-07-031h 07
The Marketing Book PodcastAnn Handley: Authors in Quarantine Getting CocktailsAuthor Ann Handley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her tiny house, her dogs, her children, the power of email newsletters, how not traveling has allowed her to do a lot of thinking, reading and jigsaw puzzles, and much more! Cheers! C...
2020-07-0241 min
The Marketing Book PodcastGini Dietrich: Authors in Quarantine Getting CocktailsAuthor Gini Dietrich returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Spin Sucks: Communication and Reputation Management in the Digital Age, Gini Dietrich joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, 100+ days in isolation with her husband and 7-year-old daughter, the outdated perception of public relations, the PESO model, and much more! Cheers! Click here for episode website page and links... https://www...
2020-07-0140 min
The Marketing Book PodcastRebecca Geier: Authors in Quarantine Getting CocktailsAuthor Rebecca Geier returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, Rebecca Geier joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Austin, Texas, life after the agency world, writing a content marketing textbook, her love of Bacardi, her new marketing job, and much more! Cheers! Click here for show notes and links... h...
2020-06-3044 min
The Marketing Book PodcastMathew Sweezey: Authors in Quarantine Getting CocktailsAuthor Mathew Sweezey returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, marketing futurist Mathew Sweezey joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Charleston, South Carolina, his brewery in Atlanta, Georgia, deer hunting, marketing in the new normal, and much more! Cheers! Click here for show notes and links... https://w...
2020-06-2949 min
The Marketing Book Podcast285 How to Sell In Place by Tom Searcy"How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already occurring in sales, but are now accelerated. In a world of corporate travel restrictions, global concerns about meetings, and the always diminishing availability of time, face-to-face selling has been constricted like never before. The genie is out of the bottle and it is not going back. Selling at distance is a must-have capability. Proficiency will separate...
2020-06-261h 01
The Marketing Book PodcastShama Hyder: Authors in Quarantine Getting CocktailsAuthor Shama Hyder returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, marketing visionary Shama Hyder joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Miami, Florida, staying busy with a 10-month old and a puppy, opportunities for brands as a result of the pandemic, what her next book might be about, and much more! Cheers!
2020-06-2538 min
The Marketing Book PodcastJoel Comm: Authors in Quarantine Getting CocktailsAuthor Joel Comm returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work, Joel Comm joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, his wins and losses as an internet pioneer, life as a game show host, why being skeptical a superpower, the sickness of intolerance, and much more! Cheers! Click here for s...
2020-06-2444 min
The Marketing Book PodcastWilliam Ammerman: Authors in Quarantine Getting CocktailsAuthor William Ammerman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, artificial information expert and marketing futurist William Ammerman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cary, North Carolina, his past life as a bartender, how the pandemic cancelled his European book tour, how marketing is already awash in artificial intelligence, reading Hemingway's The Snows...
2020-06-2343 min
The Marketing Book PodcastSteve Woodruff: Authors in Quarantine Getting CocktailsAuthor Steve Woodruff returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Clarity Wins: Get Heard. Get Referred, communication expert Steve Woodruff joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Franklin, Tennessee, his son the social media whiskey influencer, how his consulting and coaching business has adapted for the better, why communicating with clarity is so difficult for organizations, why he despises the word "solutions," and much much more! ...
2020-06-2242 min
The Marketing Book Podcast284 The New Rules of Marketing & PR (7th Ed) by David Meerman ScottThe New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences...
2020-06-1954 min
The Marketing Book PodcastWill Leach: Authors in Quarantine Getting CocktailsAuthor Will Leach returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, marketing and behavioral design visionary and entrepreneur Will Leach joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Dallas, Texas, vodka sangrias, his new business based on his book, why serving in the U.S. Army has made him never want to go camping again, why...
2020-06-1843 min
The Marketing Book PodcastTom Martin: Authors in Quarantine Getting CocktailsAuthor Tom Martin returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads, sales and marketing visionary Tom Martin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in New Orlean, Louisiana, virtual selling, his alma mater The University of Texas, his next book about selling, and much more! Cheers! Click here f...
2020-06-1750 min
The Marketing Book PodcastTracy Eiler: Authors in Quarantine Getting CocktailsAuthor Tracy Eiler returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, sales and marketing alignment visionary Tracy Eiler joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in San Carlos, California, her son matriculating to Oregon in the fall, her one-year-old puppy, new research about sales and marketing alignment, and much more! Cheers! ...
2020-06-1644 min
The Marketing Book PodcastBryan Kramer: Authors in Quarantine Getting CocktailsAuthor Bryan Kramer returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Shareology: How Sharing is Powering the Human Economy, marketing visionary and entrepreneur Bryan Kramer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in San Jose, California, how his business evolved prior to the pandemic, why focusing more on making human to human connections is more important now than ever, and what he's got in store for his next book! Cheers!
2020-06-1546 min
The Marketing Book Podcast283 Stories That Stick by Kindra Hall“Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business” by Kindra Hall The moment you take control of your stories, you take control of your business and your life. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speake...
2020-06-1256 min
The Marketing Book PodcastLouis Gudema: Authors in Quarantine Getting CocktailsAuthor Louis Gudema returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Bullseye Marketing: How to Grow Your Business Faster, marketing visionary Louis Gudema joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Newton, Massachusetts, his close friendship with fellow Michigan alum Tom Brady, how the pandemic has prevented Louis from playing poker in casinos, attending NBA games and Broadway musicals, and much more! Cheers! Click here for show notes...
2020-06-1146 min
The Marketing Book PodcastAllan Dib: Authors in Quarantine Getting CocktailsAuthor Allan Dib returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, marketing visionary and entrepreneur Alan Dib joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Melbourne, Australia, and more! Cheers! Click here for links mentioned in the interview... https://www.salesartillery.com/authors-quarantine-cocktails/allan-dib
2020-06-1036 min
The Marketing Book PodcastMatt Britton: Authors in Quarantine Getting CocktailsAuthor Matt Britton returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, new media entrepreneur, consumer trend expert, futurist and serial entrepreneur Matt Britton joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Southampton, New York, and what's ahead for the traditional workplace, consumer trends, higher education, youth culture, and lots more! Cheers! Click here for show notes... https://www.s...
2020-06-0935 min
The Marketing Book PodcastPaul Cherry: Authors in Quarantine Getting CocktailsAuthor Paul Cherry returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, sales visionary Paul Cherry joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Wilmington, Delaware, what we can learn about this pandemic from history, and why questions are so powerful for success in sales, and lots more. Cheers! Click here for links mentioned...
2020-06-0845 min
The Marketing Book Podcast282 The Non-Obvious Guide to Virtual Meetings and Remote Work by Rohit Bhargava"The Non-Obvious Guide to Virtual Meetings and Remote Work" by Rohit Bhargava Why do virtual meetings usually suck and how can you make yours better? What are the five secrets to delivering a compelling virtual presentation? How can you collaborate with people you have never met in real life? Most guides to virtual work pretend like it is better than being face to face. It usually isn’t. But in today’s business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leav...
2020-06-051h 02
The Marketing Book PodcastAndy Crestodina: Authors in Quarantine Getting CocktailsAuthor Andy Crestodina returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Content Chemistry: An Illustrated Handbook for Content Marketing, content marketing visionary Andy Crestodina joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, what's it's like having to cancel a live event due to the pandemic, how his ingenious book Content Chemistry came to be, his upcoming sixth edition of it, his annual blogger survey, and more! Cheers!
2020-06-0441 min
The Marketing Book PodcastNicholas Webb: Authors in Quarantine Getting CocktailsAuthor Nicholas Webb returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Innovation Mandate: The Growth Secrets of the Best Organizations in the World, futurist, author, professor, inventor, keynote speaker, innovation visionary, and filmmaker joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Scottsdale, Arizona, some permanent changes resulting from the pandemic, his upcoming books, why innovation is even more essential now for business survival, his Netflix documentary Fixing Healthcare, and...
2020-06-0345 min
The Marketing Book PodcastMike Weinberg: Authors in Quarantine Getting CocktailsAuthor Mike Weinberg returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales, sales visionary Mike Weinberg joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in St. Louis, why he's decided to be positive (and how that is making a huge difference), what really successful salespeople are doing in this pandemic, and what he's done to drop 18 pounds! Cheers!...
2020-06-0243 min
The Marketing Book PodcastMark Hunter: Authors in Quarantine Getting CocktailsAuthor Mark Hunter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, A Mind for Sales: Daily Habits and Practical Strategies for Sales Success, sales visionary Mark Hunter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Omaha, Nebraska, how he and his wife celebrated their 40th wedding anniversary (in lieu of a trip to Italy), how the pandemic is affecting sales (possibly permanently), the Outbound Conference being rescheduled to 2021 and why...
2020-06-0151 min
The Marketing Book PodcastNir Eyal: Authors in Quarantine Getting CocktailsAuthor Nir Eyal returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Indistractable: How to Control Your Attention and Choose Your Life, author, lecturer, investor, and behavioral designer Nir Eyal joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about why he and his wife and daughter left New York City to "quarantine" in Singapore, why the pandemic seems to be increasing interest in his book about managing distraction, and other explanations for why we behave...
2020-05-3051 min
The Marketing Book Podcast281 Can You Hear Me? by Nick Morgan"Can You Hear Me?: How to Connect with People in a Virtual World" by Nick Morgan Communicating virtually is cool, useful, and now even more ubiquitous and necessary than ever. But we're often reminded that the quality of human connection we experience in many forms of virtual communication is awful. We've all felt disconnected in a video conference, frustrated that we're not getting through on the phone, upset when our email is badly misinterpreted, or anxious that we're being misunderstood. How can we fix this? In this powerful, practical book, communication expert Nick Morgan outlines...
2020-05-2956 min
The Marketing Book PodcastLee Odden: Authors in Quarantine Getting CocktailsAuthor Lee Odden returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing," digital marketing visionary Lee Odden joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Minneapolis, his time in the U.S. Army, working remotely with a large team, successful B2B influencer marketing, and the pandemic's effect on internet searches. Cheers! Click...
2020-05-2836 min
The Marketing Book PodcastEthan Beute & Stephen Pacinelli: Authors in Quarantine Getting CocktailsAuthors Ethan Beute & Stephen Pacinelli return to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Ethan Beute and Stephen Pacinelli, co-authors of "Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience," join the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at their homes in Colorado and Pennsylvania, the renewed interest in their book about using personal video, the Philadelphia Eagles, working remotely, and the near-term outlook for live events. Cheers! Click here for show notes... https://www...
2020-05-2744 min
The Marketing Book PodcastTiffani Bova: Authors in Quarantine Getting CocktailsAuthor Tiffani Bova returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, "Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business," sales and growth visionary Tiffani Bova joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Southern California, Tahitian beer, attending high school with Barack (Barry) Obama, the history and future of sales, and the changes the pandemic is having on buying behavior. Cheers! Click...
2020-05-2653 min
The Marketing Book PodcastJoe Pulizzi: Authors in Quarantine Getting Cocktails (#2)Author Joe Pulizzi returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails" (for the 2nd time)! Recently on Authors in Quarantine Getting Cocktails, content marketing visionary Joe Pulizzi returns to talk about Tito's Vodka and his new ebook Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/joe-pulizzi-corona-marketing
2020-05-2538 min
The Marketing Book PodcastIan Altman: Authors in Quarantine Getting CocktailsAuthor Ian Altman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers," sales visionary Ian Altman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in his Rockville, Maryland wine cellar, his experience as a child actor in Hollywood, getting his daughter out of Columbia before it closed, and how to sell in a pandemic. Cheers! Click...
2020-05-2446 min
The Marketing Book PodcastMark Masters: Authors in Quarantine Getting CocktailsAuthor Mark Masters returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "The Content Revolution: Telling a Better Story to Differentiate from the Competition," content marketing leader Mark Masters joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Bournemouth, England, Bournemouth A.F.C., making home brew beer, the myths and misperceptions of content marketing, and more. Cheers! Click here for show notes... https://www.salesartillery.com...
2020-05-2339 min
The Marketing Book Podcast280 Inked by Jeb Blount“Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics That Unlock YES and Seal The Deal” by Jeb Blount Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals leave billions of dollars on the table because they are outgunned, outmaneuvered, and outplayed by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process - they almost always ente...
2020-05-2244 min
The Marketing Book PodcastMichael Brenner: Authors in Quarantine Getting CocktailsAuthor Michael Brenner returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life," content marketing visionary Michael Brenner joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Philadelphia area, why producing helpful content has always been effective but is exponentially more effective now, and why everything that is happening now was already happening before the pandemic. Cheers! ...
2020-05-2147 min
The Marketing Book PodcastJason Miller: Authors in Quarantine Getting CocktailsAuthor Jason Miller returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11," content marketing visionary Jason Miller joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in London, homeschooling, being a rock and roll photographer, the joys of film photography and why, in marketing, the more things change, the more they stay the same. Cheers! ...
2020-05-2043 min
The Marketing Book PodcastJoseph Jaffe: Authors in Quarantine Getting CocktailsAuthor Joseph Jaffe returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Z.E.R.O.: Zero Paid Media as the New Marketing Model," one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Westport, Connecticut, his daily TV show, the best strategies for companies coping with Covid19, fried chicken, booze, and porn...
2020-05-191h 03
The Marketing Book PodcastMartin Lindstrom: Authors in Quarantine Getting CocktailsAuthor Martin Lindstrom returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Small Data: The Tiny Clues That Uncover Huge Trends," world-renowned business and culture transformation expert Martin Lindstrom joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Sydney, Australia, his new pocketbook "Buyology for a Coronavirus World," the effect of social media and movies on the pandemic response, and his next book. Cheers! Click here for show notes...
2020-05-1844 min
The Marketing Book PodcastPamela Wilson: Authors in Quarantine Getting CocktailsAuthor Pamela Wilson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, "Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish," content marketing expert Pamela Wilson joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with her margarita-mixing, motorcycle-riding husband, why savvy marketers are focusing on their content more now, and what her next book might be about. Cheers! ...
2020-05-1737 min
The Marketing Book PodcastRobbie Kellman Baxter: Authors in Quarantine Getting CocktailsAuthor Robbie Kellman Baxter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, "The Forever Transaction: How to Build a Subscription Model So Compelling," Your Customers Will Never Want to Leave, subscription marketing expert Robbie Kellman Baxter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Menlo Park, California with her husband Bob and three children, how subscription business models are weathering the pandemic, how she met her husband Bob, (a former...
2020-05-1645 min
The Marketing Book Podcast279 The Content Fuel Framework by Melanie Deziel"The Content Fuel Framework: How to Generate Unlimited Story Ideas" In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time. Never before have we consumed as much c...
2020-05-1551 min
The Marketing Book PodcastJill Soley: Authors in Quarantine Getting CocktailsAuthor Jill Soley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss the book she co-authored with Todd Wilms, "Beyond Product: How Exceptional Founders Embrace Marketing To Create And Capture Value For Their Business," tech startup marketing maven Jill Soley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Burlingame, California with her husband and two boys, her new job, the enormous influence that Elvis has played in her (and the host's) life and...
2020-05-1442 min
The Marketing Book PodcastTodd Caponi: Authors in Quarantine Getting CocktailsAuthor Todd Caponi returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results," sales visionary, keynote speaker and bestselling author Todd Caponi joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Palatine, Illinois, how he has adjusted his business offering to make him busy again, and why being transparent with buyers is the most effective approach (according to...
2020-05-131h 02
Wild Business Growth#93: Douglas Burdett – The Marketing Book Podcast, Army Mad Man Douglas Burdett, the Host of The Marketing Book Podcast and Founder of ARTILLERY, joins the show to share his journey from Field Artillery Officer in the U.S. Army to interviewing a new marketing author every week. Hear the top 3 lessons from reading hundreds of marketing books, why Douglas decided to read a new book every week, how to grow a podcast to millions of downloads, how to read faster, and Douglas’s stories from his Mad Men agency days. Connect with Douglas at MarketingBookPodcast.com and on LinkedIn
2020-05-131h 11
Wild Business GrowthDouglas Burdett – The Marketing Book Podcast, Army Mad ManDouglas Burdett, the Host of The Marketing Book Podcast and Founder of ARTILLERY, joins the show to share his journey from Field Artillery Officer in the U.S. Army to interviewing a new marketing author every week. Hear the top 3 lessons from reading hundreds of marketing books, why Douglas decided to read a new book every week, how to grow a podcast to millions of downloads, how to read faster, and Douglas’s stories from his Mad Men agency days. Connect with Douglas at MarketingBookPodcast.com and on LinkedIn
2020-05-131h 11
The Marketing Book PodcastDeb Calvert: Authors in Quarantine Getting CocktailsAuthor Deb Calvert returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss the book she co-authored with James Kouzes and Barry Posner, "Stop Selling and Start Leading: How to Make Extraordinary Sales Happen," sales visionary, international keynote speaker and bestselling author Deb Calvert joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at her rural home near Peculiar, Missouri, what the modern buyer most needs from sellers (leadership), and the mystery of Calvert whiskey. Cheers!
2020-05-1238 min
The Marketing Book PodcastJay Acunzo: Authors in Quarantine Getting CocktailsAuthor Jay Acunzo returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, marketing visionary, keynote speaker and bestselling author Jay Acunzo joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his apartment in Boston with his wife and 18-month-old daughter, why best practices are alluring but often counterproductive, and the possible topic of his next book. Cheers!
2020-05-1145 min
The Marketing Book PodcastAndrew Davis: Authors in Quarantine Getting CocktailsAuthor Andrew Davis returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy, marketing visionary, international keynote speaker and bestselling author Andrew Davis joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Florida, his earlier life as a child actor and Muppet wrangler, the future of live events and what he's doing to improve the miserably unfortunate state of we...
2020-05-1054 min
The Marketing Book PodcastRobin Dreeke: Authors in Quarantine Getting CocktailsAuthor Robin Dreeke returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction, sales visionary, keynote speaker and bestselling author James Muir joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Fredericksburg, Virginia, with his wife and U.S Naval Academy midshipmen son. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails...
2020-05-0947 min
The Marketing Book Podcast278 A Mind for Sales by Mark HunterA Mind for Sales: Daily Habits and Practical Strategies for Sales Success Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/mind-for-sales-mark-hunter For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don’t want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance. Everybody knows the world of sales can be tough, and it’s easy to get discouraged when the re...
2020-05-0859 min
The Marketing Book PodcastJames Muir: Authors in Quarantine Getting CocktailsAuthor James Muir returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, The Perfect Close: The Secret To Closing Sales, sales visionary, keynote speaker and bestselling author James Muir joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Herriman, Utah, and what salespeople need to do to sell in a virtual environment, which will make them better at sales in any situation (whether in a pandemic or not). Cheers!...
2020-05-0732 min
The Marketing Book PodcastTara-Nicholle Nelson: Authors in Quarantine Getting CocktailsAuthor Tara-Nicholle Nelson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser, marketing and transformation visionary, keynote speaker and bestselling author Tara-Nicholle Nelson joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Oakland, California, new research she has fielded on consumer attitudes toward the pandemic and quarantine, and how the power of understanding...
2020-05-0650 min
The Marketing Book PodcastRohit Bhargava: Authors in Quarantine Getting CocktailsAuthor Rohit Bhargava returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Last on The Marketing Book Podcast to discuss his book, Non-Obvious Megatrends: How to See What Others Miss and Predict the Future, innovation and marketing expert, bestselling author and international keynote speaker Rohit Bhargava joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Oakton, Virginia, the future of live events, and his latest book, The Non-Obvious Guide to Virtual Meetings & Remote Work. Cheers! Click here for show notes...
2020-05-0543 min
The Marketing Book PodcastAdele Revella: Authors in Quarantine Getting Cocktails Last on The Marketing Book Podcast to discuss her book, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business, marketing, sales and consumer behavior expert and bestselling author Adele Revella joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on an island in the Pacific northwest with her husband, dogs and cat, how buyer motivations have changed dramatically in a remarkably short time and what to do about it. Cheers! Click here for show notes! https://www.salesartillery.co...
2020-05-0435 min
The Marketing Book PodcastDavid C. Baker: Authors in Quarantine Getting Cocktails Last on The Marketing Book Podcast to discuss his book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth, expertise visionary, international keynote speaker and bestselling author David C. Baker joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on his farm in east Tennessee, the impact of the pandemic on businesses, and his next book. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/david-c-baker
2020-05-0340 min
The Marketing Book PodcastAllen Gannett: Authors in Quarantine Getting Cocktails Recently on The Marketing Book Podcast to discuss his book, The Creative Curve: How to Develop the Right Idea, at the Right Time, creativity expert, entrepreneur, keynote speaker and bestselling author Allen Gannett joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Washington, DC, moving to New York City, his externally-imposed writing sabbatical and life with his Corgi, Maven. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/allen-gannett
2020-05-0246 min
The Marketing Book Podcast277 The Forever Transaction by Robbie Kellman BaxterThe Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/forever-transaction-robbie-baxter Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to...
2020-05-011h 02
The Marketing Book PodcastMark Schaefer: Authors in Quarantine Getting Cocktails Recently on The Marketing Book Podcast to discuss his book, Marketing Rebellion: The Most Human Company Wins, marketing visionary, international keynote speaker and bestselling author Mark Schaefer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about catching the Coronavirus from his wife, sheltering in place at the "Schateau" in Tennessee and how the pandemic will affect marketers and marketing. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/mark-schaefer
2020-04-3051 min
The Marketing Book PodcastCarla Johnson: Authors in Quarantine Getting Cocktails Originally featured on The Marketing Book Podcast, the co-author of Experiences: The 7th Era of Marketing, marketing innovator, author and international keynote speaker, Carla Johnson, joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, living with her family in Spain last year, life as an outsourced CMO and her next book. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/carla-johnson
2020-04-2943 min
The Marketing Book PodcastAnne Janzer: Authors in Quarantine Getting Cocktails Originally on The Marketing Book Podcast to discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, subscription marketing expert and non-fiction writing muse, Anne Janzer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her new home in San Luis Obispo, California to talk about subscription marketing, the craft of writing, what the pandemic reveals about people and the companies they work for, and being a member of the Stanford marketing and sales book mafia. Cheers! Click here for show notes! https...
2020-04-2837 min
The Marketing Book PodcastJoe Calloway: Authors in Quarantine Getting Cocktails Most recently on The Marketing Book Podcast to discuss his book, Magnetic: The Art of Attracting Business, leadership, strategy and marketing visionary, international keynote speaker and bestselling author Joe Calloway joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with his wife and daughters, what companies are getting right (and wrong) with their Coronavirus messaging and what's ahead for businesses and the economic recovery. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/joe-calloway
2020-04-2736 min
The Marketing Book PodcastJoey Coleman: Authors in Quarantine Getting Cocktails Most recently on The Marketing Book Podcast to discuss his book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, customer experience visionary, international keynote speaker and bestselling author Joey Coleman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Boulder, Colorado, what some companies are getting spectacularly right in light of the pandemic and the long-term implications. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/joey-coleman
2020-04-261h 25
The Marketing Book PodcastEngelina Jaspers: Authors in Quarantine Getting Cocktails Most recently on The Marketing Book Podcast to discuss her book, Marketing Flexology: How to Outsmart Change and Future-Proof Your Career, veteran marketer and bestselling author Engelina Jaspers joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Los Gatos, California, the traits that successful marketers have always had and what's important for them in a post-pandemic world. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/engelina-jaspers
2020-04-2542 min
The Marketing Book Podcast276 Restoring the Soul of Business by Rishad Tobbacowala"Restoring the Soul of Business: Staying Human in the Age of Data" by Rishad Tobbacowala Click here for the show notes https://www.salesartillery.com/marketing-book-podcast/restoring-soul-business-rishad-tobbacowala The hidden key to successful transformation in any organization lies between human intuition and data-driven insights. Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies—ones where digital tools and analog people are integrated expertly—develop a hybrid consci...
2020-04-241h 02
The Marketing Book PodcastAnthony Iannarino: Authors in Quarantine Getting Cocktails Most recently on The Marketing Book Podcast to discuss his book, Eat Their Lunch: Winning Customers Away from Your Competition, sales strategist, keynote speaker and bestselling author Anthony Iannarino joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Columbus, Ohio, his former life as as a lead singer for an LA hair metal band and the appropriate approach to selling in a pandemic world. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/anthony-iannarino
2020-04-2341 min
Marketing Study Lab - Actionable Marketing KnowledgeUnderstanding Marketing with Douglas Burdett from the Marketing Book PodcastLet us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA Check out the Special Episode #251: 3 Big Ideas from 250 Books For Every Marketer: https://bit.ly/2TVd79j Here are just some of the books that were mentioned in the episode: Ogilvy on Advertising – David Ogilvy: https://amzn.to/2Roh4Sd New Rules of Marketing and PR – David Meerman Scott: https://amzn.to/3aRuMoy The 12 Powers of a Marketing Leader – Thomas Barta: https://amzn.to/2vf7U1I Lessons – Mark Schaefer: https://amzn.to/2...
2020-02-1100 min
Streamlined6. What Are the Top Four Marketing Books You Need to Read Now? w/ Douglas BurdettYou‘ve got a problem. There are a lot of fantastic, important marketing books out there, but you don’t know which ones you should read next. You need to hear our next guest. Douglas Burdett is the host of The Marketing Book Podcast. (Forbes called it one of 11 podcasts that will keep you in the know.) We asked Burdett which books he’s recommending to marketing and business leaders right now and why. Buyer Personas by Adele Revella. “There are just five insights you need to understand your customer well,” s...
2019-04-0935 min
The Marketing Book Podcast201 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know by Douglas Burdett Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/7-concepts-200-marketing-sales-books In celebration of the first 200 episodes of The Marketing Book Podcast, I am presenting the audio from a presentation I made recently to the American Marketing Association Triangle Chapter in Raleigh North Carolina: "7 Concepts from 200 Marketing and Sales Books Every Marketer Needs to Know.”
2018-11-1640 min
The Storytellers NetworkDouglas Burdett - The Marketing Book PodcastHe's the host of The Marketing Book podcast. He's interviewed hundreds of thought leaders in the sales and marketing space. He's a voracious reader. Douglas Burdett brings knowledge, expertise and an inspiring level of humility to the podcasting world. Douglas also owns the marketing agency Artillery Marketing, runs a HubSpot User Group (HUG) and speaks around the country. This sharer of stories. To him, stories are a powerful communication tool.I was in Chicago giving a talk to a lot of manufacturers. Instead of standing up there and giving the standard PowerPoint presentation, I started with a...
2018-05-2143 min
Maturepreneurial Podcast: Interviews with Older Entrepreneurs | Online Business Tips | Learn From Those Who Have Succeeded024: Douglas Burdett | Artillery LLCDouglas Burdett is the principal of Artillery, a business-to-business marketing agency he founded in 2001. He is also the author of two blogs: Fire Support and Forward Observer and the host of The Marketing Book Podcast. Launched in January 2015, The Marketing Book Podcast was listed on iTunes as the #2 Business Podcast two months later. The podcast is a weekly show that interviews bestselling authors about their books to help listeners keep up with the smartest thinking in the quickly changing field of modern marketing. Douglas began his career in the world of New York City advertising...
2017-03-0100 min
The FWD: Thinking ShowEmail Marketing 028: Smart marketing book recommendations from Douglas BurdettReady to be a smarter marketer? With blogs, podcasts, videos, snaps, chats, and tweets coming at us from all directions, it's getting harder and harder to find the content that will truly level up your chops. One way to ensure your getting the proper marketing nutrition is to have a well-balanced content diet, including not only digital content, but also great marketing books. In this episode of the Ask Me About Email Marketing podcast, I had the pleasure of interviewing Douglas Burdett, expert marketer and host of the Marketing Book Podcast. Douglas shares with us...
2016-06-2842 min
Build a Better Agency PodcastEpisode 8: Making the Shift to Specialization, with Douglas Burdett.Douglas Burdett is a B2B marketing agency principle. He is a former artillery officer, and his agency, Artillery, helps agencies get found online, convert website traffic into leads, and nurture leads towards a sale. Douglas authors two marketing blogs, Forward Observer and Fire Support, and he hosts The Marketing Book Podcast. What you’ll learn about in this episode: The importance of niche for creating a market How to run a niche blog that acts as lure for your other services Why buying email addresses is a bad idea Why absolute patience is key whenever yo...
2015-12-0246 min
Fire And Adjust - Interviewing Today's Top Military and Veteran Entrepreneurs !006 – Douglas Burdett founder of Artillery Marketing006 – Douglas Burdett founder of Artillery Marketing To subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes Click Here to Subscribe via Stitcher Radio If you like the show, please consider leaving the show a review in iTunes as well as Stitcher Radio. A couple minutes of your time can help the show immensely! […]
The post 006 – Douglas Burdett founder of Artillery Marketing appeared first on Fire And Adjust with Ron Fugle.
2014-05-121h 04
The AI in Business PodcastDetermining Buyer Persona & Important Startup Marketing Details- featuring Douglas BurdettIn this episode, I interview Douglas Burdett who is the founder of Artillery Marketing. Douglas discusses the importance of "zero'ing in" on buyer persona along with the nuances & key differences of marketing B2B vs. B2C. -------------- For More Information, Visit the HUB of Startups / Business in Emerging Technology. From Robotic Limbs to Getting Angel Investment, from Biotech to Intellectual Property: http://www.TechEmergence.com Interested in the Future of Humanity and the Ramifications of Emerging Tech? Sentient Potential Covers the Ethical Considerations and Future Projections at the...
2014-04-2025 min
Command Your Business - Military Veterans EntrepreneursEpisode7: Douglas Burdett, Founder Artillery Marketing, U.S. Army Veteran
Interview with Douglas Burdett. Douglas is a graduate of Virginia Military Institute and was a U.S. Army artillery officer in Germany. After earning his MBA, he worked in New York City on Madison Avenue at top 10 agencies JWT and Grey Advertising. In 2001 he founded Artillery. He is listed on B2B Marketing Insider's Top 50 B2B Marketing Influencers On Twitter and named his company’s blog, The Forward Observer, as “One of The Best B2B Marketing Blogs”
2013-09-1753 minCommand Your Business - Military Veterans EntrepreneursEpisode7: Douglas Burdett, Founder Artillery Marketing, U.S. Army Veteran
Interview with Douglas Burdett. Douglas is a graduate of Virginia Military Institute and was a U.S. Army artillery officer in Germany. After earning his MBA, he worked in New York City on Madison Avenue at top 10 agencies JWT and Grey Advertising. In 2001 he founded Artillery. He is listed on B2B Marketing Insider's Top 50 B2B Marketing Influencers On Twitter and named his company’s blog, The Forward Observer, as “One of The Best B2B Marketing Blogs”
2013-09-1753 min