Shows
Email Marketing Experiments 🧪 | Think It. Test It. Share It#36: The 5 Email Sequences Every Business Needs (and Why Post-Purchase Comes First) with Breanna OwenIf you’ve ever wondered which email sequences actually move the needle in your business, this episode is for you. 💌Breanna Owen joins Dr. Sapphire to break down the 5 essential email sequences every business should have — and why your post-purchase emails are the key to customer retention, repeat sales, and brand loyalty.You’ll learn how to ceate smart, human-centered sequences that strengthen relationships, increase revenue, and make your email marketing more intentional.👩💼 GUEST RESOURCES:Guest: Breanna OwenWebs...
2025-11-2358 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#35: The Double Promo Technique for Black Friday, Cyber Monday & St. Patrick’s Day Sales with Nicholate Osinachi (Copywriting Duchess)This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.👤GUEST RESOURCESGuest: Nicholate Osinachi (The Copywriting Duchess)Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena
2025-11-1647 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#34: An Unpopular Email Marketing Software that Works with Dr. SapphireDiscover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly.RESOURCE:Get $20 discount when you use Dr. Sapphire's Referral Link 👇: https://sendpulse.com?p=6910e8c783e6d&coupon=NJJ-MAU-303LISTEN OUT FOR:✅ Dr. Sapphire’s journey into Email Marketing ✅ How she discovered an underrated email marketing software ✅ Key featu...
2025-11-1429 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#33: The List Launch Blueprint; Grow an Email List that Converts with Dr. SapphireEver wondered how to successfully launch your email list and attract the right audience from the start? 💡In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list.She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engaged audiences that convert.RESOURCES 1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇https://episodes.captivate.fm/episode/3b0aa6ef...
2025-11-0747 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#32: How To Write Better Emails using AI and Custom GPTs with Jacqui MoneyIf you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice.She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts productivity, while also touching on the ethics and boundaries of using AI in client work.👤 GUEST RESOURCES
2025-10-2640 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#31: 6 Email Marketing Myths That Are Hurting Your Growth (and What Actually Works)Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works.From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insights that can help you write smarter emails and grow your list with confidence.Whether you’re a beginner or a pro, this myth-busting episode will help you avoid common mistakes and focus on what really drives engagement an...
2025-10-2223 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#30: How I Build My Automations to Stay on Autopilot with Ihuoma ChukwueziIf you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online.Whether you’re just starting with email automation or looking to simplify your workflow, this episode will help you work smarter, not harder. ⚙️👥 GUEST RESOURCESGuest: Ihuoma Chuk...
2025-10-1257 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#29: Common Mistakes People Make When Building an Email List (and How to Avoid Them) with Dr. Sapphire📩 INSIDE THIS EPISODEYou know that saying, “once beaten, twice shy”? 💡In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data.Grab your notebook; this one’s packed with practical tips! 📝
2025-10-0722 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#28: Email List Building Strategies: How Dr. Sapphire Got 250+ Leads in Just 5 DaysIn this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists.Ready to finally grow your audience? The Start & Grow Club is for business owners who want to start, grow, and monetize their email list but don’t know how to get started. Simple strategies. Real results.
2025-09-2819 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#27: 1 Offer. 1 Post. 1 Email. Daily → 1× $20k/Month Lifestyle Business with Jacob PegsWhat if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy.If you’ve ever wondered how to avoid email marketing mistakes, keep your offers fresh, and improve deliverability—this conversation is for you.This show is built for email marketers like YOU. If...
2025-09-2146 min
Notes from your phone1 | Overcome doubt and remember to be present with this note of self-encouragement from Dr. SapphireIn this episode, I'm joined by Ayebanoa Benwari, fondly known as Dr. Sapphire, as she shares a note of encouragement that she wrote to herself. It's an uplifting note of hope that leads into a conversation about being present and trusting that things will happen when they're meant to.Tune in for a heartfelt and heartwarming conversation that will leave you feeling hopeful for what's next on your journey.Enjoy!-----Find the pod online: Website / Instagram / TikTokYour host: Tasmin Lofthouse (LinkedIn / Instagram)...
2025-09-1724 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#26: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates.From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help of AI.👤 GUEST RESOURCESGuest: Chijioke Chukwuekem (The Kontent Guru)...
2025-09-1455 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#25: Email Marketing Gone Wrong: 5 Experts share Their Biggest Email Marketing Mistakeshttps://www.buzzsprout.com/2463021/episodes/17495095Every email marketer has that one campaign they wish they could erase. In this special Open Rate Confessions episode, 5 expert guests reveal their biggest email marketing mistakes — the kind that tank open rates, lost subscribers, and left money on the table.Instead of keeping them hidden, they’re sharing these confessions (and the lessons they learned) so you can dodge the same pitfalls in your own email strategy. 🚀💼 Stop losing sales to bad emails. With The Email Marketing Briefcase, you’ll get the tools to write bet...
2025-09-0720 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#24: The $14K Email Campaign That Brought Clients Back with Shannon VondyIf you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love.My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t, and how you can apply the same strategies to your own email list.👩💻 GUEST RESOURCES Guest: Shannon V...
2025-08-311h 00Email Marketing Experiments 🧪 | Think It. Test It. Share It#23: Crafting an Email Strategy Live with Michaela Saber — From Nurturing to Consistency✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions.This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segmentation, and creating a powerful nurture sequence.🔗 GUEST RESOURCESGuest: Michaela SaberInstagram: https://www.instagram.com/mmdynamicduosLink to community: https://www.sko...
2025-08-241h 09Email Marketing Experiments 🧪 | Think It. Test It. Share It#22: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort EssienIn this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions.She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies. LISTEN OUT FOR✅ How she leveraged Black Friday campaigns to drive sales✅ Why knowing where your subscribers a...
2025-08-1758 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#21: Mastering Email Marketing for Service Providers & Coaches: Strategies That Convert with Peace OkunsIn this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers.Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode will give you practical steps and the confidence to make your email list your most profitable asset.
2025-08-1052 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#20: Create Your Welcome Sequence Map With Dr. SapphireThis episode is a replay of the 7th live class in the Lead Magnet In A Week challenge by Email Marketing Strategist & Educator, Dr. Sapphire. If you've ever wondered how to build a compelling welcome sequence that nurtures leads, increases click-through rates, and preps your audience for sales — this episode maps it out clearly.Whether you're building your first welcome sequence or refining an old one, Dr. Sapphire walks you through what each email should do, why FAQs matter, and how to blend story and sales without sounding robotic.
2025-08-0357 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#19: What Email Marketing Tools Should I Use? 5 Keys Factors to Consider with Dr. SapphireChoosing the right email marketing tool can make or break your list-building and marketing success. In this live training session from the “Lead Magnet in a Week Challenge,” Dr. Sapphire breaks down:✅ The 5 most important factors you should consider before committing to an email tool✅ Myths to avoid so you don’t waste time and money✅ How to know if you should go for free or paid tools✅ What your industry, list size, and marketing goals have to do with your choiceIf you’ve ever felt stuck or confused about which tool is ri...
2025-07-271h 20Email Marketing Experiments 🧪 | Think It. Test It. Share It#18: Boosting Open & Click-Through Rates: Practical Email Marketing Lessons with Sandra TabansiINSIDE THIS EPISODE:Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience.If you’re ready to turn low-engagement emails into high-performing ones, this is a must-listen!GUEST RESOURCES:👤 Guest: Sandra Tabansi📩LinkedIn: http://www.linkedin.com/in/techconte...
2025-07-2046 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#17: Out-of-the-Box Email Marketing Strategies with Rhianna ClaveringIn this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies, and crafting emails that actually get opened.Whether you’re a founder, digital marketer, or copywriter looking to elevate your B2B email game, this episode is packed with unexpected strategies and insights you won’t want to miss. GUEST RESOURCES👤 Guest: Rhianna Clavering 🌐 LinkedIn...
2025-07-1358 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#16: My Webinar Email Sequence that “Works like a Charm" – With Kornelija VukasovicWondering how to simplify your email marketing and still drive results? In this episode, Dr. Sapphire sits down with Kornelija Vukasovic—email marketing strategist—to unpack her unique approach to webinar funnels, reply emails, opt-ins, and adapting email flows for both B2B and B2C audiences. Plus, she shares how cutting her email sequence from six to three emails surprisingly boosted performance, and why knowing your audience is everything.If you've been asking yourself:How many emails should I send before a webinar?Should I use plain text or design-heavy templates?...
2025-07-0651 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#15: 5 Ways To Fix Your Email List When Tagging Hasn't been DoneIn this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and dealing with unsubscribes without losing momentum. If you’ve ever been overwhelmed by a messy list or unsure how to handle welcome sequences versus newsletters, Elle breaks it down with strategies backed by results—including doubling conversions through better segmentation.Perfect for service providers, marketers, and email strategists looking to get serious with email list structure and improve engagement....
2025-06-291h 00Email Marketing Experiments 🧪 | Think It. Test It. Share It#14: Reading Your Email Analytics to Drive Smart Financial Decisions with TeeceeIn this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for business growth, this episode is your goldmine.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week (July 14th - 20th)The 7-Day Free Challenge, where you final...
2025-06-221h 33Email Marketing Experiments 🧪 | Think It. Test It. Share It#13: How Beverly Drives Engagement, Replies, and Real Connection with Email Marketing Beyond Just SalesThis week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers.She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service providers, and the impact of switching from traditional list-building to a more intentional, connection-first strategy.If you're tired of hearing crickets after hitting “send” on your emails, this episode will show you how to create c...
2025-06-1555 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#12: How Addy Uses Lead Filtering and Cozy Marketing to Build a Targeted, High-Converting Email ListIn this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people.She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engagement and deliverability. We also get a peek into her popular 7-day email series and her approach to writing emails that connect without relying on clickbait.Whether you're just getting...
2025-06-0852 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#11: How To Build An Email Podcast Funnel that Drives Engagement And Conversion With Candace DudleyWIn this episode, we sit down with Candace Dudley as she breaks down how she built a system that connects her email marketing strategy with podcasting—and why it’s been a game-changer for growing her community, boosting downloads, and staying consistent with content creation.She shares how this synergy impacts her launches, what surprised her the most, and how tools like ChatGPT help her maintain voice, consistency, and ease.If you're wondering whether to grow your email list before launching a podcast, or how to combine both for better results, this one's for you!...
2025-06-0138 min
Email Marketing Experiments 🧪 | Think It. Test It. Share It#10: Batching, Building, and Emailing: How Carlissa LeBlanc Creates Marketing Systems that Convert for Sold Out in Person EventsINSIDE THIS EPISODE:Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key lessons she learned during a recent launch.If you're trying to grow your email list or make your...
2025-05-2552 min
Email Marketing Experiments 🧪 | Think It. Test It. Share It#9: Watch Me Launch The Big File of Launch Strategies (strategy, process and results) with Yai HaddyIn this episode, launch expert and business strategist Yai Haddy shares how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File. From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again.Whether you’re planning your first launch or want to scale your efforts with email, this episode is your blueprint.A QUICK TREAT BEFORE THE GOOD ST...
2025-05-1859 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#8: How to Use Email Marketing to Build Community, Drive Conversions, and Create Impactful Conversations with Lucky Elohor (Digital Creator Chic)Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week (July 14th - 20th)The 7-Day Free Challenge, where you finally create you...
2025-05-1244 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#7: The Three Email Marketing Mistakes You Should Avoid with Felly DayEmail marketing mistakes can cost you leads, engagement, and sales. In this episode, Felly Day shares the biggest mistakes she made in her email marketing journey and the lessons she learned.From misaligned messaging to audience fatigue, discover how to optimize your email strategy for better results.A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet In A Week (July 14th - 20th)The 7-Day Free Challenge, where you finally create your lead magnet so you c...
2025-05-0434 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#6: $1000 from a $7 Offer: How Nicole Eldridge Used Email Marketing to Convert a Small List into Big Revenue with Nicole EldridgeCan a $7 offer generate $1000 using only email marketing? Yes! In this episode, Nicole Eldridge shares how she used email marketing strategies to convert a small list of just 400 subscribers into a profitable campaign. She discusses her email sequence, the tools she used, the trends she noticed, and what she would do differently next time. If you’re looking to monetize a small email list effectively, this episode is packed with insights and practical takeaways.Guest Resources:If you...
2025-04-2739 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#5: The Sales-Focused Welcome Sequence: How to Turn New Subscribers into Buyers with Prerna Malik of Content BistroYour welcome email sequence sets the tone for your subscribers’ journey—but what if you could use it to drive more sales from day one? In this episode, Prerna Malik shares her sales-focused welcome sequence strategy, breaking down email structure, segmentation, and psychology-backed techniques that convert. If you want to increase sales through email marketing, this episode is packed with actionable strategies!A QUICK TREAT BEFORE THE GOOD STUFF👇Here's the link to register for Lead Magnet I...
2025-04-2050 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#4: Using email marketing to increase sales for a restaurant business [FoodTech] with John OnuorahEmail marketing isn’t just for online businesses—it’s a game-changer for restaurants and food brands looking to increase customer retention, drive repeat sales, and boost revenue. In this episode, John Onuorah shares how he used targeted email campaigns to optimize customer engagement, track key metrics, and improve sales. If you're in the food industry and want to make email marketing work for your business, this episode is packed with actionable insights!John Onuorah is a seasoned Performance Marketing Professional with over six years of expertise spanning diverse industries, including FoodTech...
2025-04-1329 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#3: “I Revamped My Evergreen Webinar Sequence—Here’s What Happened” with Rachel Harrison-SundEvergreen funnels can drive consistent sales on autopilot, but are they really optimized for the best results? In this episode, Rachel Harrison-Sund shares how she revamped her evergreen webinar funnel, improved her email sequences, and adjusted key elements to boost conversion rates. You’ll learn how to refine your own email marketing strategy and build a funnel that keeps working for you.Guest Resources🎓 Free Masterclass📲 Connect with Rachel Harrison-Sund:Instagram [📷]: @RachelHarrison-Sund YouTube [▶️]Digital Course: Low Content Profit Academy
2025-04-0646 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#2: Hitting Your Launch Goals Without Social Media with Andria SingletaryLaunching a business, course, or offer without social media might seem impossible, but today’s guest, Andria Singletary, proves otherwise. She shares how she successfully used podcasting, email marketing, and relationship-building to connect with her audience and hit her launch goals—without constantly showing up on social media.Guest Resource;Make Social Media Optional Private Podcast - A 6-part private podcast series that will show you how to leverage email marketing, podcasting, and collaborations to increase your visibility, leads, and sales. 📲 Connect with Andre Singletary:Ins...
2025-03-3041 minEmail Marketing Experiments 🧪 | Think It. Test It. Share It#1: Behind The Scenes of My Launch Campaign - Prework - Results with Jenn ZellersIn this episode, we dive into sustainable marketing strategies and how you can leverage podcasts or summits to grow your brand without constantly posting on social media. Our guest, Jenn, shares insights on choosing the right strategy for your business, optimizing email marketing, and avoiding oversharing while still providing value.Guest Resources; Interview Questions Generator: https://visibilityecosystem.com/questionsgenerator/📲 Connect with Jenn:Threads [🧵]: @VisibilityEcosystem - https://www.threads.net/@visibilityecosystemCheck her Website here: https://visibilityecosystem.com/Jenn he...
2025-03-2335 min
Email Marketing Experiments 🧪 | Think It. Test It. Share ItTrailer - Email Marketing Experiments 🧪Welcome to email marketing experiments where we share behind the scenes of failed and successful email marketing campaignsSimply putWhat has worked and didn't workIn here, we have experts come give us all the email marketing tea you needFrom list growth, launch strategies, automations, mistakes and more...Support the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you...
2025-03-0401 min