Shows
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs182: Beyond One-Size-Fits-All: Crafting Your Perfect Online CourseSend us a textEver dreamed of sharing your knowledge with the world but felt overwhelmed by course creation? In my latest episode, 'Beyond One-Size-Fits-All: Crafting Your Perfect Online Course,' I'm pulling back the curtain on the secrets to creating courses that resonate and sell!🔥 In this episode, I'm breaking down the walls of traditional course design and unveiling a buffet of options you never knew existed. From bite-sized mini-courses to comprehensive signature programs, I'm dishing out all the secrets to help you find your perfect fit.Here's a taste of wha...2024-08-1022 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs180: The One-Hour Newsletter Miracle: Streamline Your Content Creation StrategySend us a textAre you tired of spending hours each week struggling to create your email newsletter? Do you dream of a way to consistently produce high-quality content without the stress? Then you won't want to miss this week's game-changing episode of the Creators MBA Podcast!In "The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy," I'm pulling back the curtain on my revolutionary newsletter content creation system that allows me to create valuable, engaging newsletters in just one hour a week. Here's a sneak peek of what you'll learn:The c...2024-07-2717 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs178: Secrets to Long-Term Membership Success with Limited ChurnSend us a textIn today's episode, I am excited to welcome Becky Beach, a $1,000,000 digital product seller and coach at coachbeckybeach.com. Becky has made a significant mark in the digital product space with her innovative strategies and expert coaching, earning her features in prestigious publications like Business Insider and Forbes. We'll dive into the world of memberships, exploring how Becky has built a successful membership site, her journey, and the secrets behind her impressive retention rates.Becky's story is both inspiring and practical, offering a roadmap for anyone looking to create a...2024-07-2118 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs179: 7 Types of Bonuses That Can Make or Break Your LaunchSend us a textIn this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in driving sales for digital products. Melody, the brains behind The Launch Library, shares her expertise on simplifying launches and making consistent sales on autopilot. Her approach focuses on creating scalable and enjoyable online businesses that offer entrepreneurs more time, money, and freedom.Melody dives deep into the world of launch bonuses, revealing seven types of bonuses that can be strategically implemented during different phases of a launch. From...2024-07-2121 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs177: The Missing Piece in Your Email StrategySend us a textIn this episode of the Creator’s MBA Podcast, Dr. Destini Copp sat down with Melissa Seidman, founder of Not Another VA, a team of passionate email marketing virtual assistants dedicated to helping businesses achieve their full potential. Together, they dive into the essentials of email marketing, discussing common mistakes, best practices, and strategies for maintaining a consistent and engaging email list. Melissa shares her wealth of knowledge on creating effective email sequences, structuring newsletters, and leveraging email marketing for business growth.Melissa emphasizes the importance of consistency in ema...2024-07-1715 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs176: The Newsletter Profit System: Make Money Every Time You PublishSend us a textHey there! Destini here, and today I want to get real with you about something I struggled with for a long time - my weekly newsletter. For years, I dreaded hitting that 'send' button. I was following all the standard advice. Promote one piece of content, add a single call-to-action, nurture your audience. But let me tell you, it wasn't delivering results. I wasn't seeing any return on my investment, and I knew something had to change.So, I put on my university marketing professor hat and dove into a...2024-07-1516 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs175: Turn Digital Products into Physical Profits With Amazon Print on DemandSend us a textInteresting in learning how you can turn your digital products into physical books and start generating passive income through Amazon's print-on-demand service? In this episode of the Creator’s MBA prodcast, Julie Hall breaks down the process of creating and publishing books, from simple notebooks to more complex activity books and planners. Learn about the tools, strategies, and best practices for success in the KDP marketplace.Timestamps: 01:55 - Julie showcases examples of her KDP books, including coloring books, diaries, and planners03:32 - Overview of how A...2024-07-1020 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs174: Turning Digital Creations into Cash on ShopifySend us a textAre you ready to explore selling your digital products via an e-Commerce platform but feeling overwhelmed by the options? In this episode of the Creators MBA podcast, I'm joined by Shopify expert Erin Alexander, creator of Product Powerhouse. Erin shares her wealth of knowledge on building a successful online store, whether you're just starting out or looking to optimize your existing setup.From choosing between Etsy and Shopify to mastering the art of product listings and leveraging themes and apps, Erin breaks down the essentials of creating a thriving e...2024-07-0322 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs173: The Hidden Formula to Pick the Right Sales FunnelSend us a textIn this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels.In this episode, you’ll discover:How tripwire sales funnels can generate quick wins and nurture new leads.The complexities and benefits of evergreen sales funnels for higher-priced offers.Clear, actionable tips to help you decide which funnel to use and when.By the end of this episode, you’ll have a crystal-clear understanding of these powerful strategies and how to i...2024-06-2610 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs172: The Great Debate: To Trademark or Not?Send us a textLast week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake.In this episode, Braden will answer all your burning legal questions, like:When should you consider trademarking your course, program, or brand name?What do you need to protect your business and intellectual property?How can you protect your personal assets?2024-06-1320 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs171: Grow Your Sales Funnel with Strategic PodcastingSend us a textIn this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content is so important for marketing and how podcasts can really help you build your brand and make more money. She gives great tips on how to fit podcasts into your marketing plan without burning out.We also cover practical advice on making the most of your podcast, from creating content to setting up funnels. Plus, we talk about common mistakes people make when starting a podcast and how to...2024-06-0425 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs170: Get Your Perfect Summer PTO Plan (AI Prompt Included)Send us a textWelcome to today's episode! I'm excited to talk about an important topic for many online business owners—how to effectively manage your time and business during the summer with a well-planned PTO (paid time off) strategy. Over the past few weeks, I've chatted with a bunch of online business owners interested in my 1:1 coaching. A common theme keeps popping up: time management.Many of these entrepreneurs are feeling stretched too thin, especially with summer vacations planned, and they're struggling to find enough time to grow their businesses.The...2024-05-3021 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs169: Your Minimal Summer Vacation Marketing PlanSend us a textWelcome back! As the school year wraps up and summer approaches, it's tempting to take our foot off the gas pedal and relax. But today, I'm here to share why it's crucial to keep your business momentum going through the summer months. In this episode, I discuss practical strategies to streamline your digital product business for the summer months, ensuring that you are set up for a strong finish to the year. From outsourcing tasks to automating your marketing and planning your content ahead of time, I've got...2024-05-2120 minCreator's MBA: Marketing Tips for Digital Product Entrepreneurs168: Why NOW is the Right Time to Up Level Your Digital Product BusinessSend us a textToday, I'm diving into why summertime is the perfect time to take your digital product business to the next level. I'll talk about the reasons why the summer is your golden opportunity to supercharge your business, engage with your audience, and set the stage for a successful fall. Plus, I'll chat about how coaching can help you make the most of this crucial season. So, grab your favorite beverage or take your dog on a quick walk, and get ready to make this summer the turning point for your business!2024-05-0814 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs162: From Domain Name Purchase to $100K in Revenue and 16K Email SubscribersSend us a textIn this episode, I'll dive into my personal journey of turning a domain name purchase (literally on a whim!) into a thriving digital product business with over 16,000 email subscribers and $100,000 in revenue in less than two years. I'll walk you through the strategies that worked for me, the lessons learned, and the key takeaways that can help you build a successful digital product business. If you're intrigued by the idea of generating consistent revenue from digital products without being tied to the desk, constantly live launching, or worrying about the social...2024-03-0721 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs161: Canva Account Chaos? No More: Tips to Get OrganizedSend us a textIs your Canva account a hot mess? If so, you’re in good company! In this episode, I chat with Brenda Cadman, a Canva expert with a ton of know-how in helping small business owners organize their Canva accounts into effective organizational systems to streamline your workflow.We also touch upon the latest Canva features such as Magic Expand and Magic Grab that utilize AI technology to enhance your design capabilities. And Brenda doesn’t want us to overlook the foundational Canva features like the brand kit, which are esse...2024-02-2121 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs160: How To Turn Free Bundles Into Big BucksSend us a textThink that hosting a free bundle is just a way to grow your email list? Well, think bigger. On this episode of the Creator’s MBA podcast, I’m hanging out with Kate Doster, the OG of bundles herself, to get into the nitty-gritty of making money with bundles. It's not just about freebies versus the paid stuff; we're talking about smart ways to turn these events into cash. If you're all about using collaboration to give your business a serious boost, you've got to tune in.He...2024-02-1432 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs159: Future-Proofing Your Online Courses: What's Next in 2024Send us a textIs your online course ready for what's next, or is it stuck in the past? The online learning world has been spinning fast, and keeping up hasn't been easy for everyone. Let's face it, in the business of digital education, if you're not moving forward, you're falling behind. In this episode, we dive into the big shifts and must-knows for online courses in 2024 and beyond. Wondering if your digital courses need a refresh to stay in the game? Tune in to find out how to keep your content fresh...2024-02-0819 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs158: No Time to Create a New Offer? Do This InsteadSend us a textHave you been feeling the constant pressure to create new offers and services, but find that time and resources are stretched thin? In this podcast episode, I have your solution to this common challenge. Listen in to learn two ways to increase your earnings while minimizing your time and resource investment. This can be a game changer for your business's revenue.Podcast show notes & resources: https://www.destinicopp.com/podcast/affiliate-programGet your free Digital Product Growth Kit and Create a...2024-01-3022 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs157: 3 Tips for Selling Your Digital Products the Easy WaySend us a textIf you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way.I think sometimes we make it more difficult than what it needs to be. Let’s jump right into three tips on how you can sell your digital products without a huge c...2024-01-2419 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs156: A Glimpse Behind the Curtain: What Worked in 2023 & Plans for 2024Send us a textWant a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024. From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affiliate programs, and the power of collaboration. Get ready to dive deep into the world of digital products and eCommerce strategies while I talk about the highs and lows of 2023 and our plans for 2024....2024-01-1714 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs155: Transforming Coaching Programs: Monetize Your Expertise with Profitable Online CoursesSend us a textIn this episode of the Course Creator's MBA Podcast, Dr. Destini Copp interviews Myrra Kate, an online course creator and strategist. Myrra shares her journey of monetizing her blog through online courses and explains how she helps female coaches, experts, and service-based entrepreneurs transform their coaching programs into profitable self-paced courses. They discuss the benefits of creating online courses, including generating passive income and reaching a larger audience. Myrra also offers valuable insights on when and how coaches can consider adding online courses to their business portfolio. Don't miss this episode if you...2023-09-1018 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs154: The Profit Potential of Digital Courses: How to Generate Six-Figures in Less Than a Year with Amy PorterfieldSend us a textI have the pleasure of welcoming Amy Porterfield, who is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Through her bestselling courses, book and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.In this episode, Amy shares her wisdom and breaks down the course math on how to generate 6-figures with your course in less than a year. She identifies the th...2023-08-3025 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs153: Streamline Your Online Business: Email Marketing Automation Tips from Jenna CarelliSend us a textWelcome back to another episode of the Course Creator's MBA Podcast! In today's episode, our host, Dr. Destini Copp, sits down with a special guest, Jenna Carelli, the founder and CEO of Email Marketing Automations. Jenna is an Active Campaign certified consultant with a wealth of knowledge in email marketing.In this episode, Jenna dives deep into the world of email marketing automation, sharing her expertise on the importance of transitioning from manual data collection to using an email marketing platform. She emphasizes the benefits of utilizing such a platform to...2023-08-1519 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs152: The Power of Consistency: How Jelena Ostrovska Used Social Media to Grow Her BusinessSend us a textOn this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media. Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits of using multiple platforms, including an evergreen platform for long-term organic reach and social media platforms for immediate discovery and engagement. Jelena highlights TikTok as a platform with significant reach and recommends...2023-07-1933 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs151: Marketing Automation on a Budget: Crush It with Ads for Less than $10 a DaySend us a textOn this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day. Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to promote their businesses. She believes that mastering Facebook ads can be simple and affordable, and she is dedicated to teaching others how to achieve success on a budget. 2023-07-1919 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs150: Demystifying Instagram: Expert Insights and Practical Tips from Heather CalderaSend us a textOn this episode of the Creator's MBA Podcast, our host, Dr. Destini Copp, is joined by special guest Heather Caldera, an Instagram coach and social media manager with 11 years of experience. In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and t...2023-06-2821 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs149: The Search Engine That Lasts: Why Pinterest Should Be Part of Your Marketing PlanSend us a text On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey. Kate emphasizes the need to create quality content instead of relying on group boards or other outdated techniques. They also discuss the factors businesses must consider to determine if Pinterest is the right platform for them. A key takeaway is to prioritize...2023-06-2718 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs148: Socially Connected: Elevating Customer Experiences Through Social MediaSend us a textWelcome to another engaging episode of the Course Creator's MBA Podcast. Our host, Dr. Destini Copp, is all geared up to chat with Aliyah Nicole - a guru in social media strategy and brand management. Together, they'll be diving deep into the world of enhancing customer experiences via social media.Aliyah, with her mastery in crafting digital solutions, throws light on the power of social media in fostering communities. She urges the need for keenly observing how people interact with your content, which can massively revamp the way you engage with...2023-06-2125 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs147: Breaking Down Email Marketing: Four Phases for Business Growth with C.J. ThomasSend us a textC.J. Thomas, founder of Simply Healthy Marketing, shares her expertise on how to grow a heart-centered business. From setting growth goals to client and content clarity, C.J. provides actionable steps for service providers, coaches, and course creators to attract the right clients and promote their offers authentically. She also emphasizes the importance of email marketing and breaking down the process into four phases. With C.J.'s guidance, anyone can build a successful business that makes a lasting impact. Don't miss this episode of the Course Creator's MBA Podcast!2023-06-0722 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs146: Audience Research: AHA Moments in Copy Creation with Nadine NetherySend us a textNadine Nethery, an audience-driven copywriter and brand messaging strategist, shares her expertise on creating effective copy that truly connects with an audience. With the rise of AI tools in copywriting, Nadine emphasizes the importance of human touch and empathy in crafting copy that drives action. She offers practical tips on audience research and gathering insights, leveraging competitors' experiences, and using AI tools like Chat GPT as a helpful tool, not a replacement for human connection. Tune in to this podcast to learn how to create copy that hits the mark and resonates with...2023-06-0719 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs145: Smoother-Than-Butter Buyer Experiences: Elevating The Delivery Of Your Digital ProgramsSend us a textCustomer journey and buyer experience strategist, Stacy Coyle, shares her Sorbet Parfait Methodology™ for improving program and product delivery in the world of digital business. Stacy emphasizes the importance of dedicating time and attention to the delivery of a program or product, alongside launch materials and the program itself. She offers tips on addressing common struggles in program delivery and recommends periodically placing oneself in the buyer's shoes, asking for constructive feedback, and constantly updating and improving the delivery experience. Through small tweaks and consistency in communication, digital business ow...2023-05-3120 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs144: From Leads to Clients: Mastering the Art of Organic Content Funnels with Samantha WeckesserSend us a textIn this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience. With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimized and targeted content, social media, email marketing, and SEO. Whether you are a beginner or a seasoned marketer, this podcast is a must-listen for anyone looking to grow their business in the digital age....2023-05-2617 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs143: Creating a Standout Video Podcast Show: Uncovering Your Unique Premise with Jocelyn MontemaranoSend us a textJocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their audience, and strategically using the podcast to achieve their overall marketing goals. Listeners will gain valuable insights into the world of podcast production and walk away with actionable steps to create their own standout podcast show. Don't miss...2023-05-1717 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs142: AI-pocalypse: Navigating the Brave New World of Artificial Intelligence with Elizabeth RuthSend us a textElizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. The chat also touches on ethical issues like data security and privacy, the prospect of fresh job opportunities and industries, and some creative ways to use AI in marketing. By tuning in, you'll score...2023-05-0533 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs141: Simplify Your Marketing: The Guide to Launch Success with Amanda WarfieldSend us a textMarketing strategist, Amanda Warfield, shares her expert tips on how to successfully launch your online course. She emphasizes the importance of understanding the five stages of the customer journey and tailoring your content to address your audience’s pain points. By doing research and building a waitlist, you can increase your chances of a successful launch and long-term success for your business. Tune in to discover how to simplify your marketing and prepare your audience for your course or membership launch.Links mentioned in this episode:Where to find Am...2023-05-0121 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs140: Bundle Up: How Free and Paid Bundles Can Grow Your Email List and Your Wallet with Kate DosterSend us a textIn this episode, one of my favorite email marketing experts, Kate Doster, shares valuable insights on using bundles to grow your email list and generate revenue. From deciding whether to offer a free or paid bundle to using monetization strategies, Kate provides practical tips for making your bundle stand out in a crowded marketplace. Kate emphasizes the importance of maintaining personal integrity, building personal connections, and avoiding overwhelming people with too many gifts. Listen in to learn how you can successfully use bundles to grow your email...2023-05-0122 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs139: Winning Their Hearts: Master the Art of Engaging Newsletters with Nicole KepicSend us a textCopywriting expert, Nicole Kepic, shares her wealth of knowledge on how to write effective newsletters that engage and sell. With 20 years of experience, she emphasizes the importance of consistency and personality in newsletter writing to build a community of loyal followers and convert them into customers. Her tips on incorporating personal stories, finding the right balance of selling, and measuring success will help any business create newsletters that stand out and connect with their audience.Specifically, we discuss: Why it is important to stay connected with your email subscribers What...2023-04-2520 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs138: Boost Your Launch Results: Unleashing the Power of Pre-Launch Content with Stephanie TiltonSend us a textCopywriter launch strategist, Stephanie Tilton, shares her expert advice on the critical pre-launch phase of launching a course. With a focus on creating authentic, heart-driven content over a four-week period, Stephanie emphasizes the importance of validating ideas and gauging audience interest before launching, to ensure a successful course launch. With tips on creating effective pre-launch content and advice on what types of content to avoid, this podcast is a must-listen for any course creator or membership owner looking to improve their launch strategy. Specifically we discuss: Why...2023-04-2524 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs137: The #1 Thing You Can Do To Build Your Audience With Action TakersSend us a textIn this episode, content strategist, Britney Gardner, shares valuable insights on how to create actionable, measurable content plans for business owners who are past the early stage and well into the entrepreneurial middle class phase. She emphasizes the importance of creating "action taker content" that encourages engagement and prompts the audience to take a specific action. Britney provides tips on building an audience of action takers by acknowledging their pain and providing concrete next steps. She also advises on tracking action-taking metrics to measure the success of content and offers a free gift...2023-04-1921 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs136: Content That Clicks: Avoiding Common Content Mistakes with Heather RichieSend us a textIn this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience. With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels. Whether you're a seasoned content creator or just starting out, this podcast is a must-listen for anyone looking to create content that engages their audience and achieves business success....2023-04-1922 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs135: How to Find, Vet, and Hire the RIGHT Sales Page CopywriterSend us a textIn this episode, Dani Paige, Launch Copywriter & Strategist, and founder of Sales Page Prep School, shares her insights on the importance of hiring a professional copywriter for a successful sales page for your online course or membership. She advises finding someone who is already vetted and certified and do due diligence on the candidate before hiring them. With her free matchmaking service, Dani helps course creators and membership owners find affordable and trustworthy copywriters. Tune in to learn more about the process and tips how to vet and hire the RIGHT s...2023-03-2117 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs134: Two Weeks Notice: Finding the Courage to Quit Your Job with Amy PorterfieldSend us a textThirteen years ago, our guest today found herself sitting in a boardroom with a group of the internet’s top marketers. All men, and all making their own rules and harnessing the power of digital marketing to build businesses that allowed them the freedom to live as we all dream of. It was at this moment that she realized there was another way. A way out of stuffy boardrooms and cramped cubicles and into cozy slippers and a self-led schedule. A way to sidestep being overlooked and overworked and step...2023-02-2027 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs133: Unlock Your Inner Creative Powers with Damla AktekinSend us a textDamla Aktekin is an Inner Child Energetic Wound Healer, Crystal Healing Teacher, and Soul Healing Writer who helps other self-healers and healers move beyond the energetic wounds of their inner children and shine brighter than they thought possible so that they can fully show up in their lives to heal themselves, their families, and their soul community.In this episode, Damla reveals the power of creativity to heal and transform our lives. Join Damla on a journey to discover how to tap into you inner child, heal energetic wounds, and use...2023-02-1424 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs132: Ditch the Busy: How To Make Time For The Needle Movers in Your Business with Jen TheurietSend us a textJen Theuriet is a writer and productivity coach for female creatives and entrepreneurs. Through her time-saving tips and clarity coaching, she’s here to help you make progress on your goals — while making it all feel like it’s within your reach. Her advice has been featured on Thrive Global, Healthline, Lifehack, and more. And when she’s not coaching female creatives to live smart, you can find her indulging in nature, time with friends and family, and the occasional chocolate binge.Jen takes listeners on a journey to understanding how the brai...2023-02-1420 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs131: Reinvent Your Business: Unlocking the Power of MinimalismSend us a textWould you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals?In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it. From picking the right marketing strategies for maximum success to taking time to figure out what makes you happy in your business, Karin will help you craft a model of success t...2023-02-0719 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs130: How to Grow Your Membership Using Affiliate Marketing With Kelly McCauseySend us a textIn this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides some great insight into the marketing strategies behind a successful membership.HighlightsWhy Kelly has focused on memberships as her main business model since 2004How she finds customers for her memberships and her...2022-12-1231 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs129: How Authors Can Leverage Their Books for More Impact and IncomeSend us a textIn this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income.Specifically, we discuss:Why a book should be turned into a course What Parchelle looks for when helping her clients turn their book into a course.How authors can monetize their books using the VRE systemHow big of an audience you need before you s...2022-11-2816 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs128: How to Plan a Successful Black Friday Promotion with Brittany LongSend us a textAre you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. If you're thinking of running a Black Friday sales, it's time to starting planning NOW! Listen in for tips on planning your promotion today so you can have a successful Black Friday holiday season. Specifically, we...2022-10-1116 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs127: Repurpose Your Virtual Summit Into a Money-Making Evergreen FunnelSend us a textYou've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work? Did you know that you an evergreen a virtual summit? Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit experiences - without slimy sales tactics!...2022-10-0725 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs126: Why You Don't Need a Huge Audience to Host a Successful Virtual SummitSend us a textIn this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Additionally, you need to give yourself enough time to plan the event (she recommends 90 days) and be specific about who your summit is for and what problem it will...2022-10-0526 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs125: Why Virtual Summits Are the All-In-One Sales FunnelSend us a textIn today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audience. Listen in where Krista and I discuss how virtual summits are an all-in-one funnel strategy that can 10x your results. Here are some of the highlights:How to us...2022-10-0316 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs124: 4 Launch Strategies for Selling Your Offer: A Side-by-Side ComparisonSend us a textIn this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up."Virtual summits connect you with 15, 20...2022-09-2821 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs123: 3 Different Ways to Use a Quiz to Grow and Nurture Your AudienceSend us a textIn this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz.We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away. W...2022-09-2219 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs122: How Liz Wilcox Has Five-Figure Months With a $9 MembershipSend us a textLiz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. Links mentioned in this episode: (please note there are affiliate links below which means I may get a small commission if you purchase Liz's Email Marketing Membership)Want to check out Liz's Email Marketing Membership? Go here. *annual plan$9 per month Email Marketing Membership pla...2022-07-0830 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs121: How to Create a Personal Connection in Your Evergreen Sales FunnelSend us a textToday, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel.Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right for you. They’re injected with urgency, FOMO and a guarantee where you have to submit like two months’ worth of “homework” before you could ever get a ref...2022-06-2410 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs120: How Your Evergreen Sales Funnel Can Help Recession Proof Your BusinessSend us a textIn this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business.Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them.But there’s been so much talk about a recession lately and depending on who you talk to, we’re currently in a recession or headed to one soon.2022-06-2112 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs119: Your personal invite to the Scale Your Business Summit: Evergreen Funnel Edition💌 This is your personal invitation to the Scale Your Business Summit: Evergreen Funnel Edition which is taking place June 14th – 16th.
Something I've become more and more passionate about over the last few years is helping business owners like you scale your business with digital products and evergreen sales funnels and if you’ve been following along in our recent series where we been talking all about evergreen sales funnels you know that I believe every online business owner who has an online course, membership or coaching program needs to have an evergreen sales funnel running on autopil...2022-05-2612 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs118: Why Monitoring Your Evergreen Sales Funnel is so ImportantSend us a textSo you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel.Here’s what I want you to do next. Test it.Set up an email account, one that you can use for testing and go through your evergreen sales funnel just like a new subscriber would.You may be surprised as to what you’ll find.2022-05-2413 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs117: How to Know If You're Ready to Create an Evergreen Sales FunnelSend us a textOne question I get all the time is….am I ready to set up an evergreen sales funnel?Don’t I have to launch multiple times before I set up my funnel for my online course or program?Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen?Don’t I have to invest a ton of money in Facebook and Instagram ads to do a live launch before going evergreen?In this episode, I’ll talk ab...2022-05-2307 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs116: What Tech Is Needed to Set Up Your Evergreen Webinar Funnel?Send us a textOn a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think.And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that converts and works for your business!In this episode, I’ll cover the must-have evergreen sales funnel tools all specially curated...2022-05-2210 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs115: The Ethical Evergreen Sales Funnel: How to Build an Automated Sales Funnel that Aligns with Your ValuesSend us a textHave you ever wondered, how do you create urgency in evergreen sales funnels?We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate.But how do you do this ethically and in alignment with your values?In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Fu...2022-05-2108 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs114: The Step-by-Step Evergreen Funnel MapSend us a textRecorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily.In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here.  Episode show notes: https://destinicopp.com/podcast/114--- Send in a voice mess...2022-05-2011 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs113: The 10 Key Elements of a Sales Page That ConvertsSend us a textAll offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer.This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program).If your sales page is poorly written or designed and does not speak to the pain points of your ideal customer; you will lose the customer that you paid...2022-05-1913 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs112: 12 Must-Have Emails in an Evergreen Webinar FunnelSend us a textOnce your new lead signs up for your email list, the worst thing you can do is never follow up with them.Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them.Listen in for the 12 must-have emails in an evergreen webinar funnel so you can convert your new lead...2022-05-1812 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs111: 5 Ways to Increase Conversion for your Lead Magnet Opt-In PageSend us a textYour opt-in page for your lead magnet, also known as your landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list.When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract.Listen in for hot tips on how to increase conversion for your lead magnet opt-in page so you can optimize your evergree...2022-05-1714 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs110: How to Choose the Right Lead Magnet for Your Evergreen Sales FunnelSend us a textEver wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel? Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free?In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer.2022-05-1615 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs109: 5 Different Types of Offers in an Evergreen Sales Funnel (and where you should start)Send us a textAn evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer.Your sales funnel will not work well if you’re simply offering random offer after random offer."Every online business owner who has a digital product or coaching program needs a sales funnel running on autopilot in their business." - Dr. Destini CoppWithout knowing exactly what products you’re selling, it’s going to be nearly impossible to build the window displa...2022-05-1616 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs108: How to Legally Protect Your Online Course From CopycatsSend us a textWant to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts. Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more. Links mentioned in this episode:✅ Sponsored by Course in a Box on AppSumo✅ Loved this episode and want t...2022-04-1321 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs107: How to Create an Effective Marketing Plan for Your Online Course LaunchSend us a textAre you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students. Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan.In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online course in your upcoming course launch.Links mentioned in this episode:Sponsored by The Evergreen FunnelEpisode show notes: https://destinicopp.com/p...2022-04-0614 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs106: How to Skyrocket Online Course Sales With No Upfront InvestmentSend us a textAre you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out. Episode Highlights:What is affiliate marketingThe benefits of affiliate marketing to sell your online course The 8-step guide to start an affiliate program to sell your online course or membership Links mentioned in this episode:Digital Product Accelerator program: Your accountability & min...2022-03-3018 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs105: Live Launch Vs. Evergreen Sales Funnel. Which Is Best for You?Send us a textHave you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel.Episode Highlights:What is a live launch?What does an evergreen sales funnel look like?When is a live launch a good option versus going evergreenWhat to do first before live launchingLinks mentioned in...2022-03-2814 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs104: My Four Favorite Lead Magnets for Digital Courses (to attract action takers)Send us a textToday in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers). The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers?If you need to create a lead magnet for your online course that attract action takers, or maybe you just want to refresh one that you already have, listen in for my top favorite lead magnets for...2022-03-1609 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs103: How to Create an Audio Course That Will Engage Your StudentsSend us a textToday in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience.And that’s an audio course.But before you create an audio course, you need to understand what type of course works well an as audio course and the tools to use so you can create an audio course that gets results.Episode Highlights:What Is an Audio Course?What T...2022-03-0910 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs102: How Digital Product Creators Can Grow Their Email List Quickly and Earn MoneySend us a textAre you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer.In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your ideal customer. Links mentioned in this episode:Sponsored by The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/102--- Send in a v...2022-03-0210 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs101: 11 Traffic Strategies for an Evergreen Sales Funnel That Won't Cost You a DimeSend us a textToday we’re talking about organic traffic strategies for your evergreen sales funnel. I'll walk you through some traffic strategies that are more of a long-term game and some where you can get some quick wins by simply networking and collaborating with your peers.Have questions about evergreen sales funnels or how to drive organic traffic into your funnel? DM me on Instagram @destinicopp or reach out on LinkedIn. Links mentioned in this episode:Sponsored By The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/101...2022-02-2312 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs100: 5 Unique Evergreen Sales Funnels to Help Increase Your RevenueSend us a textIn this podcast episode, I’m walking you through five somewhat unique examples of evergreen sales funnels that I use to sell my digital products.Here’s a sneak peek of these evergreen sales funnels:Course marketplace funnelBook funnelMini-course funnelOn-demand webinar funnelThe funnel you should start with if you’re just starting outLinks mentioned in this episode:Sponsored by The Evergreen FunnelEpisode show notes: https://destinicopp.com/podcast/100--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https...2022-02-1614 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs99: 5 Best Practices to Supercharge Your Email Marketing With Sue GlennSend us a textToday my special guest is Sue Glenn. Sue is the Marketing Director of Diverse Marketing and Web Design. Her passion is helping entrepreneurs and small businesses up level with email marketing. She teaches proven strategies through workshops, online courses and one-on-one coaching. She also has an online course called Email With Ease. In this episode, we cover 5 best practices to help you supercharge your email marketing: Tips on building your email list (the right way)The 80/20 rule with your email content and how to find stellar content to share with you...2022-02-0933 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs98: How Julie Braun Uses a Revolutionary Docuseries to Follow Her Students Through Their Career TransformationSend us a textSuper Julie Braun is an entrepreneur, and her company Super Purposes helps people get the career and salary they deserve regardless of their challenges. She specializes in teaching folks "How to get a job in 12 weeks!" and helps them get both the career and the salary they deserve.In this episode, you’ll hear about how she specializes in helping niche markets get a job in 12 weeks and how they're using their revolutionary docuseries following unemployed, challenged job seekers through their journey to land their dream job. Links ment...2022-02-0235 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs97: Angela Ficken: Teaching Strategies to Manage Stress, Reduce Anxiety, and Set BoundariesSend us a textToday my special guest is Angela Ficken. Angela is a full-time psychotherapist in private practice, specializing in OCD, eating disorders and anxiety related concerns. After listening to her clients explain to her how difficult it was finding an understanding therapist, one who could actually teach coping strategies to manage difficult emotions, she created her first online course. Through email sequencing from her newsletter sent to her clients, she began to create her client list, all while fine-tuning her course, Breaking Everyday into Slivers.She created a landing page and ran ads...2022-01-2635 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs96: Dallas Travers: From Talent Agency Owner to Business Mentor and Online Course CreatorSend us a textDallas Travers – From Talent Agency Owner to Business Mentor and Online Course CreatorToday my special guest is Dallas Travers. If you're a coach who serves everyday people, you need to know Dallas. Her ripple effect system teaches the exact steps to attract paying clients, build your list daily, and then scale your business with a course. She is also the creator of The Hive and host of the Six-Figure Coach Podcast.Listen in to learn about her entrepreneurial journey and her Ripple Effects System which helps coaches who wa...2022-01-1937 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs95: Beth Nydick: How She Leveraged the Power of Media to Grow Her Online BusinessSend us a textIn this episode of The Course Creator's MBA Podcast, you'll hear how Beth has transitioned from a nutritionist who leveraged the power of media to be featured on Oprah, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens plus appearances on The Dr. Oz Show, The Chew, and The Tonight Show. Learn how she pivoted to helping others intentionally prepare their business and leverage exposure through collaboration and media so they can increase their credibility, acquire more clients and earn cash. Links mentioned in this episode:2022-01-1233 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs94: Jem Millett: How She is Building Her Business Before Transitioning to FT EntrepreneurshipSend us a textIn this episode of The Course Creator's MBA Podcast, you’ll hear about Jem Millett's journey into entrepreneurship. Jem has been a leader across start-ups and corporate environments for decades. She knows what it's like to work her way up from the bottom of the ladder, and she is passionate about helping women take control of their careers. She founded Good at Work Club in 2019 with one goal - to bring together amazing women who want to get good at work so they feel good at work! With Jem's help, they will align wi...2022-01-0528 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs93: Alexis Haselberger: How She Found Clients When She Was Just Starting OutSend us a textIn this episode of The Course Creator's MBA Podcast, you’ll hear about Alexis Haselberger's journey into online entrepreneurship and online course creation. Alexis Haselberger is a time management and productivity coach who helps people do more and stress less through coaching, workshops and online courses. Her pragmatic, yet fun, approach helps people easily integrate practical, realistic strategies into their lives so that they can do more of what they want and less of what they don't. Alexis has taught thousands of individuals to take control of their time and her clients include Google, Lyft...2021-12-2922 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs92: Alyssa Adams: How to Earn More Money, Find More Freedom and Make a Bigger ImpactSend us a textDr. Alyssa Adams: Clinical Psychologist, Intuitive Business Coach + Host of The Uncommon Couch PodcastToday my special guest is Dr. Alyssa Adams. Alyssa is a psychologist turned intuitive business coach. She helps trailblazing entrepreneurs like coaches, therapists, and wellness practitioners, build a practice as unique as they are. Together, we cultivate the confidence to earn more money, find more freedom and make a bigger impact than they ever thought was possible. Alyssa has been featured in media outlets. Co-author a certification program in nutritional psychology, shared her ideas at national conferences...2021-12-2227 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs91: Venese Lau: How Facebook Groups + Collaboration With Other Entrepreneurs Grew Her Business ExponentiallySend us a textVenese Lau: Entrepreneur, Online Course Creator + Owner of Your Entrepreneur ResourcesToday my special guest is Venese Lau. Venese runs an events and marketing company in Tokyo, Japan. She has been an entrepreneur since she was 19 running all kinds of offline and online businesses. She is the host and face of Your Entrepreneurial Resources where she helps entrepreneurs start, grow, and scale their businesses, connecting them with the right mentors, resources, and tools. Venese shares how she went from running an event and marketing company, connecting local companies with international influencers...2021-12-1533 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs90: Jess O'Connell: Online Course Creator Shares her Successful 47K LaunchSend us a textJess O’Connell: Network Marketer, Online Course Creator, Entrepreneur, and Creator of the Aligned Launch FormulaToday my special guest is Jess O’Connell. Jess started her business after her husband lost his job in 2018 and they went on government assistance. Her first launch generated $1500 in revenue, the proof she needed to give it her full attention. She made a commitment to herself, she would no longer let anyone else be in control of her future. With a background in network marketing, teaching other people how to sell their network marketing busi...2021-12-0831 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs89: Tracie Shroyer: Traveling the U.S. from her RV OfficeSend us a textTracie Shroyer: Launch Tech Specialist, Online Course Creator, Entrepreneur and CoachToday my special guest is Tracie Shroyer. Tracie is a launch tech specialist for course, and membership creators, and she helps online entrepreneurs get past their tech blocks and launch their online courses, memberships, or other business projects. She helps people set up their businesses back end, connect all the dots and make a plan for their online course launch, all while living and traveling the US in an RV.Episode Highlights:How an in-person...2021-12-0131 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs88: Edoardo Binda Zane: How the Pandemic Grew His Business from In-Person Coaching to VirtualSend us a textEdoardo Binda Zane: Entrepreneur, Online Course Creator, Leadership Coach and TrainerMy special guest today is Edoardo Binda Zane. Edoardo, is a leadership coach and trainer who provides teams and leaders with communication and leadership skills to thrive in increasingly dynamic markets, to be resilient to changes and to increase their capability of generating value.Episode Highlights:He took his passion project of teaching soft skills, turning it into a consultancy business by hosting workshops and meetup groupsHis experience with an improv comedy community inspired him...2021-11-2429 min
Creator's MBA: Marketing Tips for Digital Product EntrepreneursAttendee Persona: The Starting Point for Your Impactful Virtual EventSend us a textIn today's bonus podcast episode, I chat with Rob Gelb with HeySummit. If you've been in business for a while, you already know that hosting a virtual event is a great way to grow your business and expand your reach and impact. In this episode, Rob talks about an attendee persona and why it's the starting point for planning an impactful virtual event that serves your audience, promotes engagement, and gives you the best return on your event investment. In addition, we discuss:The benefits of running a v...2021-11-2224 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs87: Krystle Church: Elementary School Teacher to Email Copywriter + Course Creator of Ignite Your InboxSend us a textKrystle Church: World Traveler, Entrepreneur, Email Copywriter, Online Course Creator and Business CoachToday my special guest is Krystle Church. Krystle is a full-time world traveler, email copywriter and business coach who helps female entrepreneurs build and scale the business of their dreams, so they can expand their reach, income and impact. Whether working one-on-one with clients to craft high converting, email funnels, or privately coaching women to grow and scale their business. Krystle leverages the unique power of email, client experience, and brand authority to create impact and growth for...2021-11-1731 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs85: Rachel Lindteigen: On a Mission to Teach SEO in an Easy-to-Understand WaySend us a textRachel Lindteigan: Specialist in SEO and Content MarketingToday my special guest is Rachel Lindteigan. Rachel is a marketing expert, with more than 20 years of experience in traditional and digital marketing. She specialized in SEO and content marketing for over a decade and worked with some of the biggest e-commerce retailers during her corporate career. Her clients regularly earn 10 figures a year from SEO alone. She left the corporate world late in 2016 and founded Etched Marketing in 2017. She works with small business owners and provides SEO and content services. In 2020, she...2021-11-1025 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs84: Colleen Welsch: How She Uses TikTok to Sell Her Online CourseSend us a textColleen Welsch: From Freelance Beauty Copywriter to Online Educator and Creator of The Freelance Writer’s Guide to the GalaxyToday my special guest is Colleen Welsch. Colleen is a freelance beauty copywriter turned online educator. After spending three years as a freelancer, traveling the globe, she began a coaching business to teach other aspiring writers how to turn their passion for words, into a profitable, sustainable business. Today, she offers a course called "The Freelance Writer's Guide to the Galaxy", as well as one-on-one and group coaching programs....2021-11-0331 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs83: Michelle Pippin: Creator of Women Who WowSend us a textMichelle Pippin: Creator of Women Who Wow, a Place for Women to Begin, Belong and BecomeAnd today my special guest is Michelle Pippin. Michelle is the proud founder of Women Who Wow, the most exclusive association of women business owners in the world. Now boasting members in 50 States and eight countries, Women Who Wow has provided a place for seriously driven women entrepreneurs, to create wild success on their own terms. At the helm, Michelle sets the tone for women in business to accept no excuses, especially their own. Her...2021-10-2735 min
Creator's MBA: Marketing Tips for Digital Product EntrepreneursCreator's MBA Podcast (Trailer)Send us a text--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support2021-04-2400 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs[DAY 5] 6-Figure Course Creator 5-Day ChallengeWelcome to Day 5 of the 6-Figure Course Creator 5-Day Challenge! Congrats! You made it to Day 5! I have so much in store for you today. Through out the week, you’ve set your revenue goal and your course launch date. Your call to actions on your social media and marketing content are rock solid.If you want to go BIG with affiliate marketing, you know how to get started down that path. And, of course, no one can pass up FREE PR. Have you pitched a potential podcast host yet? 2019-05-1715 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs[DAY 4] 6-Figure Course Creator 5-Day ChallengeWelcome to Day 4 of the 6-Figure Course Creator 5-Day Challenge! WOW! I can't believe how much progress you've made. Let's recap:Day 1: You set your revenue goal and your course launch dateDay 2: You audited your social media and marketing content to ensure you had a CTA that drives your prospect to your email list. Day 3: You identified the type of affiliate you need for your online course. Found 2-3 authorities in this niche and subscribed to their email list and started following them on social media. Day 4 is so...2019-05-1608 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs[Day 3] 6-Figure Course Creator 5-Day ChallengeWelcome to Day 3 of the 6-Figure Course Creator 5-Day Challenge!So far in the challenge, we’ve set our online course revenue goals and put a stake in the ground for our next online course launch. We’ve made sure that on our social media accounts and on our marketing content that we’re driving our online course prospects to our email list. We learned that we need to have a foundation in place to nurture our online course prospects and that it’s important to take them on the buyer’s journey. Today, we’re...2019-05-1510 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs[DAY 2] 6-Figure Course Creator 5-Day ChallengeWelcome to Day 2 of the 6-Figure Course Creator 5-Day Challenge!Yesterday was all about mindset and putting pen to paper. You’ve written down your revenue goals for your online course business and put a stake in the ground for your next online course launch. We talked about how an online course business is 90% marketing and 10% product creation. Can I get an AMEN?!To be successful in the online world, the best investment you can make in yourself and your business is improving your marketing skills. I’m here to tell you th...2019-05-1409 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs[DAY 1] 6-Figure Course Creator 5-Day ChallengeWelcome to Day 1 of the 6-Figure Course Creator 5-Day Challenge! Hello podcast listeners!I'm doing something a little unique this week. In my private Facebook group, I'm running the 6-Figure Course Creator 5-Day Challenge. Since my audience absolutely LOVES podcasts, I'm also delivery some of the challenge content via the podcast. So each day, you will receive a podcast episode that corresponds with the challenge content. I’m so honored that you’re taking this journey with me. I hope you’re ready for an amazing transformation. If you take this 5-Day Chal...2019-05-1308 min