Shows
Hayley in Higher Ed | Professor at UCCSVisual Research Brief Grading NoteOur technical writing firm has been hired by Client experiencing a significant increase in customer complaints regarding the documentation for a recently launched product. Internal and external users find the documents confusing, poorly organized, and lacking essential information. The engineers find the content oversimplified, while the business side feels everything is too jargon-laden for most audiences. The documentation for this product must serve all the stakeholders in the best way possible (engineering team, business team, and end-users/customers). As a technical writer, you have been tasked with assessing the situation and providing suggestions for them to improve their work. Y...2025-04-2407 minHayley in Higher Ed | Professor at UCCSLLM Challenge: Report Grading NoteOur technical writing firm has been hired by a higher education advocacy group that wants to propose a new degree type to university officials through an article in the Chronicle of Higher Education. They have drafted a proposal and asked you to evaluate the document and provide feedback. You suspect that the group heavily utilized an LLM in creating the proposal, so you asked them to explain their creative process. They provided a video commentary on the edits to reference as you further assess the work. You take all their materials and return a written analysis with comments on t...2025-04-2407 minHayley in Higher Ed | Professor at UCCSRecommendation Report Grading NoteOur technical writing firm is working with a think tank in your field (a collection of thought leaders and researchers tasked with solving problems). A client asked the think tank to help them decide between two potential solutions to an issue with sustainability, equity, or economic impacts in their field. Given the current technological, social, and economic climate, you’ve found the leading TWO solutions and are researching the best option. You address a formal letter to the actual organization or person who influences this field (the stakeholder who contracted the think tank). Your letter needs to identify the wor...2025-04-2419 min
Hayley in Higher Ed | Professor at UCCSRecorded Presentation Grading NoteThe Goals: To create a persuasive pitch video that effectively communicates the project's value and potential impact.The Asks:Ask 1: Identify a pressing social challenge related to equity, sustainability, or other cultural issues.Ask 2: Develop a novel project idea that addresses the chosen challenge using STEM, education, or health-focused approaches.Ask 3: Create a persuasive pitch video that outlines the problem, proposed solution, and potential impact.Ask 4: Reflect on the process in a project completion report2025-04-1514 min
Hayley in Higher Ed | Professor at UCCSLLM Challenge: SOP Grading NoteThis episode explains the expectations for grading in the LLM Challenge: SOP. The Goals: To provide the student success and advising center with a finalized Standard Operating Procedure (SOP) for implementing the routine.The Asks:Ask 1: Generate a routine using generative AI (morning/evening, study, workout/physical activity, or mental health/emotional wellness).Ask 2: Follow the generated routine for at least three days, documenting effectiveness and needed changes.Ask 3: Revise the routine based on your experience and feedback.Ask 4: Create a final SOP document for the client.Ask 5: Write a project completion report for t...2025-03-1413 min
Hayley in Higher Ed | Professor at UCCSDesign Tools Challenge Grading NoteThis episode describes the expectations when grading the Design Tools Challenge.The Goals: Replicate the provided file as closely as possible to show your skills with information and graphic design softwareThe Asks:Ask 1: Use the Poster_Design_OSHA.pdf to manipulate the provided copy using a design tool (like Canva, Adobe, etc.)Ask 2: Write a project completion report2025-03-1408 min
Hayley in Higher Ed | Professor at UCCSUser Guide Analysis Grading NoteThis episode outlines the expectations and grading for the User Guide Analysis project.The Goals: To assess the client's existing user guides for a specific product and notice adjustmentsThe Asks:Ask 1: Thoroughly review the client's current user guides (find an example of a product guide to analyze)Ask 2: Conduct audience research to identify the target audience's demographics, technical skills, and information needs.Ask 3: Analyze the user guides, considering clarity, organization, language, visuals, and overall effectiveness.Ask 4: Develop specific recommendations for improvement, which may include simplifying language, restructuring content, adding visuals, o...2025-03-1414 min
Hayley in Higher Ed | Professor at UCCSTutorial eBooklet Grading NoteThis file explains the expectations for the eBooklet project as I grade your work.The Goals: To teach a "student success hack" using Microsoft 365 or Google Workspace tools. This implies you need to find a specific, useful technique that leverages these tools to help students improve their academic performance or organization.The Asks:The client specifically requested that you do not provide general descriptions of the software. You need to explain how to use the tool to accomplish a specific, student-focused procedure.You must include information about digital accessibility tools.The final deliverable must be...2025-03-1417 min
Hayley in Higher Ed | Professor at UCCSProduct Demo (Video) Grading NoteThis episode is a brief grading note and explanation of what I was looking for when reviewing your projects.Project Summary Below:Our technical writing firm has been hired by a Client to create a video demonstration for their products. You've been assigned to develop that video that guides potential customers through your product's set-up, instructions, and troubleshooting. Your audience comprises individuals who have purchased or are considering purchasing the product. They may have varying levels of familiarity with similar products, so creating a video that is easy to understand for beginners and informative for thos...2025-03-1315 min
Hayley in Higher Ed | Professor at UCCSIntro to Digital AccessibilityThis lecture covers an Introduction to Digital Accessibility as part of the Introduction to Technical Writing and Presentation series. Accessibility is the broad subject and term that describes the quality of being easily reached, entered, or used who have a disability. As technical writers we narrow that to digital accessibility, which is specific to information and content.The lecture is divided into three core sections. First we will define digital accessibility for our work by exploring models of disability and imaging a few user personas with what it means for our products. Then we...2025-02-221h 13
Hayley in Higher Ed | Professor at UCCSLLM Challenge Descriptions GradingThis project asks you to prompt a generative AI for a technical description of an object that you then draw.
Transcript
Your project will be graded on the following requirements:
A formal memo as your project retrospective that details:
Work Assessment: how you met the objectives of the project
Process Reflection: why you made your creative choices and solved problems during the project
Applications: how the skills, technology, and experiences from this project will help you improve as a professional in your field
Transcript of...2025-01-2415 min
Hayley in Higher Ed | Professor at UCCSText Tools Challenge Grading NoteThis project asks you to replicate a document to explore advanced formatting tools/features inside of Word or Docs.
Transcript
Your work will be graded based on the following requirements:
A formal memo as your project retrospective that details:
Work Assessment: how you met the objectives of the project
Process Reflection: why you made your creative choices and solved problems during the project
Applications: how the skills, technology, and experiences from this project will help you improve as a professional in your field
Replicated document...2025-01-2412 min
Hayley in Higher Ed | Professor at UCCSPrototype Brief Grading NoteThis project asks you to describe an invention with enough detail to support the development of the product or app.
Transcript
Your project will be graded on the required elements:
A formal memo as your project retrospective that details:
Work Assessment: how you met the objectives of the project
Process Reflection: why you made your creative choices and solved problems during the project
Applications: how the skills, technology, and experiences from this project will help you improve as a professional in your field
A specification...2025-01-2420 min
Hayley in Higher Ed | Professor at UCCSTechnical Video Grading NoteThis project asks you to create a 3-6 minute highly edited/produced video that informs and entertains a general, interested audience about a technical topic.
Transcript
Your project will be graded on the following required elements:
A formal memo as your project retrospective that details:
Work Assessment: how you met the objectives of the project
Process Reflection: why you made your creative choices and solved problems during the project
Applications: how the skills, technology, and experiences from this project will help you improve as a professional in your field
3-6 Minute Video, published to You...2025-01-2420 min
Hayley in Higher Ed | Professor at UCCSLearning Proposal Grading NoteThis project asks you to write a formal memo that contains a detailed proposal on what [you will do], when [you will do it], and how [you will do it] for your work in the semester. You should identify the grade you want to earn with a concrete plan for accomplishing that goal.
Transcript
Your project will be graded on the following required elements:
Introduction: Briefly state your overall goal for the course (e.g., "To achieve an A in this course by demonstrating mastery of technical writing principles and producing high-quality work.")
Project P...2025-01-2410 minHayley in Higher Ed | Professor at UCCSUsability Report Grading NoteThis episode describes what I was looking for in the Usability Report assignment to help you reflect on your grade.
The project asked you to:
Submit a pdf between 15-25* single-spaced pages with all the standards of a formal report.
Letter of Transmittal to Client
Front Matter
Usability Report Sections
Back Matter-
*The document is longer because you add your testing materials and data scorecards. The content itself is ~4,000 words.
2024-12-0821 minHayley in Higher Ed | Professor at UCCSProgress Report Grading Note
An early step in the writing process (and most professional/technical projects) is developing a plan that captures your ideas, and it is common for stakeholders to request progress reports on the work. Project plans and progress reports promote transparency, accountability, and informed decision-making, ultimately leading to successful project outcomes.
I expect documentation on your work so far- with actual progress being made- and a literal plan you can follow to complete the class with the grade you want/need. Your plan must include language, details, dates, and action items for the remaining projects you i...2024-11-1306 minHayley in Higher Ed | Professor at UCCSTutorial eBooklet Grading NoteThis voice note reflects on the expectations for a functional to very effective instructional eBooklet project.
You were asked to create a digital booklet that guides your readers through the step-by-step process of completing your chosen task. The goal is to practice your technical writing skills by presenting clear, concise, and easy-to-follow instructions. Your digital eBooklet should be visually appealing, incorporating images, diagrams, and special tips/notes to enhance the learning experience. The eBooklet will be a comprehensive resource, providing detailed step-by-step instructions, relevant visuals, and a troubleshooting table.2024-10-2118 min
Hayley in Higher Ed | Professor at UCCSWiki Grading NoteThis project asks you to create a reference library using a wiki software for a company to organize technical descriptions about industry topics.
Transcript
Your project will be graded on the following requirements:
A formal memo as your project retrospective that details:
-Work Assessment: how you met the objectives of the project
-Process Reflection: why you made your creative choices and solved problems during the project
-Applications: how the skills, technology, and experiences from this project will help you improve as a professional in your field
2024-10-0121 min
Hayley in Higher Ed | Professor at UCCS6. Intro to Document Design TCID Lecture SeriesHey associates, this lecture is an introduction to document design as part of your larger visual strategy when presenting technical information to the reader. The emphasis on the design–the overall layout, color, and font choices on a document–is one of the key qualities of “information design.”
The lecture has three sections:
defining what we mean by technical graphics
discussing specific types
ending with tools and best practices for using graphics.
Read the Transcript/Chapter
Use the Notes Guide2024-09-291h 20
Hayley in Higher Ed | Professor at UCCS5. Introduction to Instructive Writing TCID Lecture SeriesHey associates, this lecture is an introduction to presenting instructions and various command-focused documents in technical writing. It is those step-by-step explanations of how to do things with strong, commanding verbs: assemble, operate, repair. Today's content focuses on building more useful, useable, and enjoyable commands and instructions for your readers to accomplish the tasks.
Transcript Chapter
Notetaking Guide2024-09-231h 20
Hayley in Higher Ed | Professor at UCCS4. Introduction to Technical Graphics TCID Lecture SeriesHey associates, this lecture is about technical graphics used in professional, business, and technical documents.
The lecture has three sections:
defining what we mean by technical graphics
discussing specific types
ending with tools and best practices for using graphics.
Follow the notetaking guide
Read the Transcript/Textbook Chapter
2024-09-161h 18
Hayley in Higher Ed | Professor at UCCS3. Introduction to Structure and Editing in TCID Lecture SeriesNotetaking Guide: Slide Deck
Hey associates, this lecture introduces structure and editing for technical documents, especially when you need to describe content to specific audiences…which is our “thing” in technical, business, and end-user communication.
Read the transcript as a book chapter.2024-09-091h 13
Hayley in Higher Ed | Professor at UCCS2. Introduction to Project Writing in TCID Lecture SeriesNotetaking Guide: Slide Deck
Textbook/Transcript Chapter
Hey associates, this lecture concerns project management strategies and genres for technical, professional, business, and personal productivity contexts. I will talk about documents to capture, document, and provide direction: three essential verbs for staying productive and accountable in project and collaborative environments.
2024-09-021h 19
Hayley in Higher Ed | Professor at UCCS1. Introduction to Technical Writing in TCID Lecture SeriesHey associates, this lecture is about technical writing and presentation as a form of communication. It is an overview of our field, and this class, focused on STEM, professional, and business writing contexts.
The lecture has three sections:
Technical Writing as a Discipline and the differences between that and essays or school writing you might be used to creating,
the Styles of writing with a preview of the common genres,
Ethics
Follow the notetaking guide
Read the Transcript/Textbook Chapter2024-08-0858 min
Hayley in Higher Ed | Professor at UCCSMy Favorite Paper | Summer BreakThis month, we took a summer break! We will return with a full interview at the end of August. Enjoy the rest of the summer, prepare for Fall, and stay inspired in higher ed.
🎙️Hosts: Hayley Blackburn and Grant Clayton
🎶Intro/Outro Music: Genuine Authenticity-SBA, licensed from Storyblocks
✨Production and Editing: Hayley Blackburn
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From groundbreaking discoveries to curious passions, our guests reveal the journey that led to their academic interests. Find us each month on Spotify, YouTube, and wherever you listen to podcasts. Chat with us on Instagram @in_higher_ed
2024-07-2801 minHayley in Higher Ed | Professor at UCCSFeedback and Revisions for the Recommendation ReportTranscript:
Report Podcast.txt
2024-04-2724 minHayley in Higher Ed | Professor at UCCSRecommendation Report for Spring 24This is the biggest project of the semester and may take 10-15 active hours over the project cycle. You must conduct research, analyze sources, and write ~3,000 words of content (about 10-20 single-spaced pages total).
Requirements List: Imagine you work for a think tank in your field (a collection of thought leaders and researchers tasked with solving problems). You are focused on comparing solutions to an issue with sustainability, equity, or economic impacts. You’ve found the leading TWO solutions and are researching the best option given the current technological, social, and economic climate.
You need to c...2024-03-0829 minHayley in Higher Ed | Professor at UCCSeBook Feedback and EvaluationFull Transcript to Read
Hey associates. This podcast episode reviews the common pieces of feedback across the eBook and Tutorial project. I want you to listen while you review your work and the feedback I marked. Check if you are doing what I’m describing–both the creative and effective elements and the developing aspects needing revisions. I will walk through the project pages in order, starting with notes on the memo.
2024-02-2924 min
Hayley in Higher Ed | Professor at UCCSTechnical Descriptions Overview: Spring 24Follow along with all the assignment details in Canvas while listening to this episode. I talk through the timeline, milestones, requirements, and group project grading.2024-02-1521 min
Hayley in Higher Ed | Professor at UCCSProject 1: How To eBook for Spring 24Introduction (00:18), Milestone/Progress Assignments (01:27), Support Level Choices (02:40), Due Date and Revisions (03:55), Expectations (05:02), Requirements (08:15), Grading (13:20), Skills to Practice (15:35), Rubric Overview (18:15)
It is due Feb. 18 and is worth 15% of your grade. Review Canvas for written details, supporting materials, and the rubric for this assignment.2024-01-1524 minHayley in Higher Ed | Professor at UCCSRecommendation Report Overview: 2090 Fall 2023This episode is the audio version/explanation of the recommendation report assignment sheet for TCID 2090 in the Fall of 2023.
Your individual design challenge is to create a useful, useable, and enjoyable recommendation report about a sustainability, equity, economic, or technological issue (in a field of your choosing) and the existing solutions. You will need to conduct primary (you generate data) and secondary research to find if or which option is best positioned to solve the problem at hand.
2023-10-1329 minHayley in Higher Ed | Professor at UCCSExplanation of the Mini E-Book for TCID 2090This episode offers and audio version of the user e-book instructions.
A user guide is a document or set of documents that provide specific instructions on how to use a product. It typically includes an overview of the product (remember from descriptions), step-by-step instructions for performing tasks, troubleshooting tips, and a reference section. User guides can be created for a variety of products, including equipment, software programs, and hardware devices.
Your design challenge is to create a useful, useable, equitable, and enjoyable manual (e-book) for students about a Microsoft 365 app to help them succeed. You...2023-09-2229 min
Hayley in Higher Ed | Professor at UCCSInspired in Higher Ed Teaser Trailer
🎙️Narration: Hayley Blackburn
❤️Guest: Hayley Blackburn
💡Inspiration: Louis Giannetti, Understanding Movies, Pearson (2018/2005): https://www.pearson.com/en-us/subject-catalog/p/understanding-movies/P200000002848/9780137554379
📓Clips Referenced:
✅To Kill a Mockingbird (1962): https://www.imdb.com/title/tt0056592/?ref_=ext_shr_lnk
✅ The Lord of the Rings Trilogy (2003): https://www.imdb.com/title/tt0167260/?ref_=ext_shr_lnk
🎶Intro/Outro Music: Genuine Authenticity-SBA, licensed from Storyblocks
****************************************************************************
Welcome to Inspired in Higher Ed with Dr. Blackburn and Dr. Clayton. On this podcast, we talk with guests from the University of Colorado Colorado Springs faculty and researching-student body. We interview folks about their research, passions, and projects with an empha...2023-05-2402 min
Hayley in Higher Ed | Professor at UCCSHow to Record and Share Your Lecture or Portfolio ContentHey associates. This episode provides step by step instructions for creating and sharing podcast content from the Spotify for Podcasters site. You can use this guide to capture lecture content, project instructions, portfolio reflections and more. Providing podcast options for your materials speak to universal design and choice in student learning as another, easy to produce, medium for students and peers to engage. You can find written steps and a video to follow along: 2023-03-1508 minHayley in Higher Ed | Professor at UCCSCommon Features of User Guides and Instructions for Technical Writing StudentsThis lecture covers the basic sections and considerations for instruction sets and user guides.
References Sway: https://sway.office.com/CEVaPzQsOkR1TRHt?ref=Link
Slide Deck: https://pitch.com/public/be2ed5de-f9b3-4a24-8eec-ae4094f6403b2023-02-0754 minHayley in Higher Ed | Professor at UCCSCommon Formal Reports for Business and Technical Writing StudentsThis lecture covers the basic sections and considerations for proposals, technical reports, and strategic documents.
References Sway: https://sway.office.com/7H8R2hHbv80FK3zN?ref=LinkSlide
Deck: https://pitch.com/public/215ac5bb-ab4b-4849-a854-8f261e04f3e42023-02-031h 12Hayley in Higher Ed | Professor at UCCSAction Reports in the Workplace (Emails, Memos, Progress Reports, Incident Reports)This lecture introduces several common workplace and technical documents that document situations and direct future actions.
Reference Sway: https://sway.office.com/ch4FsbxsKV6tZshO?ref=Link
Slide Deck: https://pitch.com/public/3221b8cb-e324-4a40-b172-2fe0849eb3e62023-01-261h 17Hayley in Higher Ed | Professor at UCCSBasics of Document Design for Technical WritersThis lecture covers the basics of document design for beginner business and technical writers.
Slide Deck: https://pitch.com/public/639928e4-f821-44e8-a73f-f95ac33233ce
Reference Sway: https://sway.office.com/h8CXAuR4ySUJH7B4?ref=Link2023-01-241h 13Hayley in Higher Ed | Professor at UCCSResearch and Thought LeadershipThis episode offers an introduction to basic research concepts for technical and professional writers.
Reference Sway with resources and further reading2023-01-1345 minHayley in Higher Ed | Professor at UCCSBasics of Structure and EditingThis episode covers the basics of structure and editing for success in my class.
Reference Sway:
Slide Deck: 2023-01-121h 08Hayley in Higher Ed | Professor at UCCS2080 Hiring PacketThis episode explains the hiring packet project with a recommended roadmap and the grading explanation.2023-01-0918 minHayley in Higher Ed | Professor at UCCS2080 Thought Leadership ProposalThis episode explains the project roadmap for the Thought Leadership Proposal for TCID 2080. See Canvas for the milestone details, inspiration, and grading rubrics.2023-01-0916 minHayley in Higher Ed | Professor at UCCS2080 DEI Research ProjectThis episode explains the research project to investigate the history, outcomes, and value of dei-related workplace policies for 2080.2023-01-0913 minHayley in Higher Ed | Professor at UCCS2090 Finals PortfolioThis episode explains the finals portfolio project for TCID 2090. Use Canvas to find more details, the templates, and the grading rubric.2023-01-0907 minHayley in Higher Ed | Professor at UCCS2090 Recommendation Report ProjectThis episode explains the big picture for the recommendation report project. See Canvas for the milestone details, grading, and specific instructions.2023-01-0916 minHayley in Higher Ed | Professor at UCCS2090 Instruction Set Project: Big Picture OverviewThis podcast explains the big action of the instruction set project for TCID 2090 in Spring 2023. See Canvas for the specific milestone rfps (instructions) and grading rubrics.2023-01-0917 minHayley in Higher Ed | Professor at UCCSIntroduction and Concepts for TCID: Spring 2023Your homework this week focuses on understanding the class goals, structure, and general context for professional communication. This episode overviews my general classroom policies, offers the foundations for technical communication and information design, and suggests 5 tips for writing this semester.
I want to be a collaborative work-leader who empowers you to grow. I value student self-efficacy—your belief in your abilities—and skill applicability in my classrooms, which is why I enjoy teaching strategic and technical communication. I also love creating courses that feel like a workplace (in a good way!). The assignments, activities, and grades reflect a co...2023-01-0619 minHayley in Higher Ed | Professor at UCCSResearch Proposal | 2080 Business and Admin WritingProject Scenario:
You work for a research consultation firm (2080 Solutions) and need to cultivate new clients. Your supervisor asks you to create a research proposal to persuade a company of interest to pay for your research services.
https://coda.io/d/_dWSWttQyZ75/Research-Proposal_su6dG2022-10-2015 minHayley in Higher Ed | Professor at UCCSUser Guide Project- 2090Associates in Technical Writing and Presentation will work in teams to create a user-guide for a technical task.2022-10-1413 minHayley in Higher Ed | Professor at UCCSA Brief Introduction to Definitions, Descriptions, and Instructions for Technical WritersFor the Technical Writing and Presentation course: audio lecture about definitions, descriptions, and instructions to frame the week's readings and video materials.2022-10-1412 minHayley in Higher Ed | Professor at UCCSDEI Workshop Team ProjectTeams of 2080 Business Writing Students will research a DEI topic related to a business process and create a workshop to teach their classmates.2022-09-2311 minHayley in Higher Ed | Professor at UCCSDocument Revision ProjectThe 2090 Technical Writing associates will down and revise a poorly designed report.2022-09-1508 minHayley in Higher Ed | Professor at UCCSBusiness Blog AnalysisThe 2080 Associates will analyze a piece of thought leadership published in the recent year about an industry they are interested in pursuing. 2022-09-1508 minHayley in Higher Ed | Professor at UCCSAudience Usability Study | Assignment Explanation2090: Teams of students will research the audience for several UCCS technical documents and assess the usability of the products.
Students who complete this activity will demonstrate their ability to create usable content by adopting rhetorical communication strategies. This project requires research techniques and a grasp of how different audiences interact with content. This assignment assesses nine (9) departmental learning outcomes.
1: Develop rhetorical communication strategies that enable end user to take action
2: Hone writing process strategies to enhance communication
4: Develop basic skills in communication tech and the effects
6: Demonstrate knowledge of...2022-08-3123 min
Rags To RichesHayley Andrews - From 200k HMOs to an £86 million development and the importance of negotiatingHayley is named one of the UK's most inspirational female entrepreneurs. Co-founder of Your Freedom Empire and SKY TV Property presenter Hayley is the Co-founder of Your Freedom Empire training organisation and CEO of several businesses, a professional property investor, mentor, trainer and coach. She spends all of her time either looking at investment opportunities to grow her investment portfolio or mentoring and training UK and Internationals from across the globe on how to invest in the UK property market and business. 2022-05-1253 min
Hayley in Higher Ed | Professor at UCCSA conversation about cover lettersThis episode is the recorded lecture from 4/25/2022 for Public Relations Techniques.2022-04-2748 minHayley in Higher Ed | Professor at UCCS3 Golden Rules for better presentationsThis episode is the recorded lecture from Wednesday April 27, 2022 for the Public Relations Techniques course.2022-04-2747 minHayley in Higher Ed | Professor at UCCSPortfolios and Projects in PRRecording of lecture from 4/22/20222022-04-2244 minHayley in Higher Ed | Professor at UCCSLinkedIn Tips and ToolsRecording of lecture on Wednesday 4/20/20222022-04-2147 minHayley in Higher Ed | Professor at UCCSTalking Examples of Bad PRRecording of class on Friday 4/15/2022 with a discussion and brainstorming of how to handle different PR scenarios (from real examples).
2022-04-1538 minHayley in Higher Ed | Professor at UCCSEthics and Leadership Part 2Recording of the lecture from 4/13/2022 discussing some elements of ethics, creativity, and leading teams in PR.2022-04-1444 minHayley in Higher Ed | Professor at UCCSEthics and Leadership Part 1The audio is much dimmer on this episode because I didn't have the regular mic set-up. I also needed to cut out segments with videos we watched, linked in the slides below.
Slides2022-04-1233 minHayley in Higher Ed | Professor at UCCSCareers Part 3 | Common Interview Questions in PR, Communication, MarketingA recording from lecture on Friday, April 8 where we workshop and consider common interview questions.2022-04-1047 minHayley in Higher Ed | Professor at UCCSCareer Prep Part 2This episode is the recording of lecture from April 6, 2022. We review tips and strategies for writing resume entries.2022-04-0743 minHayley in Higher Ed | Professor at UCCSOverview of the Career Demand and Skills in PR and MarketingRecording from lecture on Monday 4/4/2022.
https://www.unco.edu/career/students/find-your-path/2022-04-0648 minHayley in Higher Ed | Professor at UCCSBasics of Data StorytellingRecording from the Friday, April 1, 2022 lecture for Public Relations Techniques2022-04-0139 minHayley in Higher Ed | Professor at UCCSSocial Media and PRLecture from 3/9/2022 with very basics of social media and PR including types of audience, types of partners, and core aspects of voice.2022-03-1052 minHayley in Higher Ed | Professor at UCCSRadio and Podcasts in PRProvided an overview of podcast and radio in the PR toolbox2022-03-0346 minHayley in Higher Ed | Professor at UCCSIntroduction to Press EventsWe review media training concepts and look at examples of press events.2022-02-251h 29Hayley in Higher Ed | Professor at UCCSMedia Training for PR Clients | 2.18.22This episode covers the lecture from Friday, Feb. 18 all about media training and how to prep a client for an interview.2022-02-1955 minHayley in Higher Ed | Professor at UCCSFeatures of Video News | 2.14.2022This episode covers the big features of video news and getting PR coverage.
Slides2022-02-1551 minHayley in Higher Ed | Professor at UCCSBlogs and Newsletters | 2.9.2022This episode covers pitching and using contributing articles, blogs, and newsletters in our Public Relations campaigns.2022-02-0949 minHayley in Higher Ed | Professor at UCCSPitching to the Press pt. 1 | 2/7/2022We talked about the differences in our Marketing Family Tree and practiced writing pitches to the press. I recommend you follow along with the slides while you listen.
Slides2022-02-0837 minHayley in Higher Ed | Professor at UCCSBeyond the Press Release | 1.31.22The recording from Monday's lecture and activity with examples of PR at work in the world.2022-02-0142 minHayley in Higher Ed | Professor at UCCSWalking through the steps of a press release | 1.28.2022This episode walks through the steps of a press release. You can follow along with the slides.
2022-01-2850 minHayley in Higher Ed | Professor at UCCSPress Releases #2 | Why and Examples 1.26.2022Lecture from Wednesday 1/26/2022. We discuss reasons for using a press release and look through examples from the community.2022-01-2750 minHayley in Higher Ed | Professor at UCCSPress Releases #1 | 1.24.22 | Public RelationsA recording of my PR 380 course that introduced the general format of a press release to students. We also discussed how to organize information using the format to help with analyzing industry news.2022-01-2548 minHayley in Higher Ed | Professor at UCCSFollow Up on Strategic Planning for PR | 1.21Lecture session from 1/21/2022. We review the responses to the activity in the last episode by walking through goals, situation, audience, and message components for the Advising Blog launch.2022-01-2150 minHayley in Higher Ed | Professor at UCCSStrategic Planning for PR | Part 1 1.19.2022This episode covers the fundamentals of strategic planning for our clients. We work through an activity, which is continued in the next episode.2022-01-2146 minHayley in Higher Ed | Professor at UCCSHow to Summarize Industry News | 1.14.2022 LectureOn Friday, we practiced our industry summary assignment by listening to a video and reviewing the Big Picture, Main Moves, and So What for PR strategies. Then we refreshed on the fundamental purpose and differences of PR compared to Marketing.2022-01-1616 min
Hayley in Higher Ed | Professor at UCCSHow to take notes for work: PRToday the Public Relations students discussed how to take notes for work and the difference between workplace and classroom strategies. Then we discussed Vision and Mission statements.2022-01-1339 minHayley in Higher Ed | Professor at UCCSMonday Discussion | 1/10/2022Monday = Class Overview and Client Project Explanation
2022-01-1145 minHayley in Higher Ed | Professor at UCCSJMS 380 Semester OverviewWelcome to JMS 380 my PR Associates! This episode briefly explains the Course Environment, Expectations, and Schedule for the Spring 2022 semester.
Our motto is to Replicate and Recalibrate with Intention this semester: I'm excited to work with you.2022-01-0215 min
Hayley in Higher Ed | Professor at UCCSBasics of Information Design and ProcessingHey 415: this episode provides basic foundations and principles for information design to help you create your mock-ups and presentations.
Check out these resources referenced in the episode:
https://material.io/design/color/the-color-system.html#tools-for-picking-colors
https://medium.muz.li/discovering-font-personality-5-font-psychology-insights-that-will-improve-your-ux-design-fd4eb3ae8413
https://www.canva.com/learn/kerning/
Brumberger, E. (2003). The rhetoric of typography: The persona of typeface and text. Technical Communication, 50 (2), 206-223.
Eadie, W. F. (2013). 21st century communication: A reference handbook. cognition and information processing. University of Illinois at Urbana: Sage Knowledge.
Few, S...2021-11-1343 minHayley in Higher Ed | Professor at UCCSWeek 10: Strategic Writing (Brand Voice)Follow Along with the Slides: https://docs.google.com/presentation/d/1RUTGxPi4-IY5m7M8wgg8TTyLClvgjcfHgzTGsJtob3E/edit?usp=sharing
Hey 415: this episodes talk about some foundations for writing on social media including finding our brand voice and deciding on the style.
The vision for this lecture is to visualize a brand voice and make decisions that create a consistent experience and story for the audience. I do have a Slido with a question and a Q&A for the end, you can get there by looking at the slides in Canvas or heading...2021-10-2431 minHayley in Higher Ed | Professor at UCCSMeasurement and AnalysisHey, 415. This episode covers the metrics and performance indicators that allow us to measure the success of our campaigns and make changes to future strategic planning.
Follow along with the Slide Deck: https://docs.google.com/presentation/d/1tS5Kb8YYxZXFkm9FvWLi63aRxWfa6uOvDZFiCBlvOXk/edit?usp=sharing2021-10-1736 minHayley in Higher Ed | Professor at UCCSWeek 8: Audience Analysis and Segmentshttps://docs.google.com/presentation/d/1-5S5iHtqMrzq6Bcl69jykDDRuo6t6Z0StCNCkEBG8og/edit?usp=sharing
Hey, 415! This episode talks about audience segmentation to help you identify who you are targeting with your social media campaigns AND how to actively consider the profile of your audience in your strategic planning.
You can follow along with the slides. The Slido interactive feature will only be available through October 16, 2021.
There is one poll question, the usual way we use Slido in class, and then two prompts for you to submit in the Q&A...2021-10-1048 minHayley in Higher Ed | Professor at UCCSWeek 7: Strategic Planning!Hey, 415! This episode is all about Strategic Planning—the elements that go into your campaign proposal document and the aspects you need to figure out now that your client approved your creative brief. I have posted a PDF of this complete chapter in your Learning Materials because I want you to read and reference all the aspects as you continue planning your social media campaigns. Right now, we will talk the Audit—including the environmental scan, situational analysis, and SWOT aspects that happen early in your campaign planning. In later episodes we will dive into the target audience, the stra...2021-10-0225 minHayley in Higher Ed | Professor at UCCSWeek 6: Industry RolesHey 415! This episode is shorter because I want you to spend way more time this week looking through LinkedIn at real social media professionals' profiles and watching the various YouTube Day in the Life videos on Canvas. This week is about social media jobs and roles out in the industry, and I think the best way to talk about that is to actually explore and hear from folks making that their career.
This episode we are going to define the common roles and job titles to help you search.2021-09-2524 minHayley in Higher Ed | Professor at UCCSWeek 5: Sept. 20 The Future of Social MediaHey 415! This episode talks about the trends and future applications for social media with accounts and industry leaders you need to follow to keep up with the changes in the space.2021-09-1846 minHayley in Higher Ed | Professor at UCCSWeek 4: Sept. 13 Community Practice ApplicationsHey 415! This episode covers more applications for social media to build on the very consumer and brand-centered applications from the last episode. We cover:
Contexts and Best Practices for Social Care, Non-Profits, Health Care, and International Campaigns2021-09-1148 minHayley in Higher Ed | Professor at UCCSWeek 3: Sept. 6 on Consumer-Minded Applications of Social MediaHey, 415! This episode covers the Consumer-Minded Applications of Social Media with Entertainment, Crisis Communication, and Journalism. Next week, are discussing more “community-centered” applications of social care, health care, and international campaigns. As you listen, think about your campaign strategy project.
And if you are following along with the book, we are on 227-250 in Chapter 11.2021-08-0759 minHayley in Higher Ed | Professor at UCCSWeek 2: 8.30 The Art and Science of Social MediaThis episode covers our Introduction to Social Media with an emphasis on the Art and Science in the discipline.
And if you are following along with the book, we are on pages 3-24 in Chapter 1.2021-08-0139 minHayley in Higher Ed | Professor at UCCSSocial Media Campaign Planning ProjectsThis episode explains the three campaign projects that makeup over 60% of your final grade. Each builds on the previous:
1. Strategy Brief where you organize your big ideas and direction for the campaign
2. Strategy Proposal where you provide the details of the campaign
3. Strategy Pitch where you get the client excited about the campaign2021-08-0129 minHayley in Higher Ed | Professor at UCCSWeek 1: Aug. 23- The Class FrameworkThis episode explains our class frameworks for Switch and Sprints to create a foundation for the semester.
ACTIONS FOR THE WEEK:
Review the Learning Materials
Podcast Episode 8.23
Agile and Switch
Syllabus: Add Deadlines to your Calendar
Attend class on Wednesday
Introductions
Questions about Syllabus and Class Structure
Create a Sprint Plan
2021-07-2926 min
The 519 PodcastEpisode 17: Ghost Town part 4, the Baldoon Mystery of WallaceburgIn part four of our series Ghost Town, the Blackburn News Podcast looks at a scary story from the Wallaceburg area near the end of the 19th century, where the accounts of the haunting are in dispute to this day.
It's hosted by Craig Needles and Hayley Cheng.
2021-05-2717 minThe 519 PodcastEpisode 16: Ghost Town, part 3, the Haunting of Lawrence HouseThis week on the Blackburn News Podcast, we continue the Ghost Town series with Part Three. We’re looking at the Lawrence House in Sarnia - once the home of a lumber baron and his family at the end of the 19th century. Today, it’s a centre for the arts, but lots of people who work there or have visited will tell you, it’s a lot more than that.
This episode is hosted by Hayley Cheng and Craig Needles.
2021-05-2115 minThe 519 PodcastEpisode 10: #StopAsianHateSince that start of the pandemic, many Canadians of Asian descent have reported being the victims of racism. They've had to hear some people refer to COVID-19 as the "China Virus" or the "Kung Flu," while some have even been accosted on our streets.
But as host Hayley Cheng examines in Episode 10 of the Blackburn News Podcast, anti-Asian racism has always been a part of Canadian life.
2021-04-1617 minThe 519 PodcastEpisode 6: the Tilbury fighting pitbullsFive years after police broke up a dog fighting ring in Tilbury, Ontario, we check in on where some of the seized dogs are now and how they were rehabilitated to the point where they could be adopted. This episode of the Blackburn News Podcast is hosted by Hayley Cheng.
2021-03-1920 min