Shows
SUSTAINX: Leaders in SustainabilityEp. 2 - Cradle to Cradle: Beyond Greenwashing to True Circular Product Design - with Dr. Jan Christoph van der LanckenCircular product design is the key to moving sustainability beyond greenwashing to achieve true environmental impact.In this episode, host Sven Steinert sits down with Dr. Jan Christoph von der Lancken, Managing Director at EPEA GmbH, to explore the revolutionary "Cradle to Cradle" framework, and how it is transforming circular product design. Dr. Jan Christoph von der Lancken highlights the critical shift from waste to nutrient-based thinking and offers actionable insights for companies aiming to achieve genuine sustainability.You'll learn:1. The foundational principles of the "Cradle to Cradle" concept2. Key steps to...2024-08-1253 min