Shows
Social Justice - A ConversationStanton and Kramer Expose Government Pressure, Legal Erosion, and Threats to DemocracyCharles Stanton and Kira Kramer discuss the threat to educational institutions and the erosion of legal principles. They highlight the impact of government pressure on universities, citing the University of Michigan's abandonment of DEI programs. Stanton criticizes law firms for succumbing to government dictates on case selection, undermining social justice efforts. Kramer emphasizes the need for collective action among universities and law firms. They discuss the economic instability caused by inconsistent tariff policies and the potential harm of the Save Act, which could disenfranchise millions. Both stress the importance of community support and vigilance against democratic erosion.2025-04-2229 min
Edd Stanton SparklesEdd Stanton Sparkles: A Gaming Legend Expanding His Brand with Exclusive Merchandise Edd Stanton Sparkles has captivated gaming enthusiasts worldwide with his incredible journey through the digital realms of competitive gaming and streaming. His charismatic personality, exceptional skills, and engaging content have made him a household name among gamers. However, his influence extends beyond just gaming — he has successfully built a brand that resonates with his dedicated fan base. One of the key elements of this brand is the store he runs, which offers an extensive range of merchandise inspired by his gaming journey.Read More: https://medium.com/@eddstantonsparkles/edd-stanton-sparkles-a-gaming-legend-expanding-his-brand-with-exclusive-merchandise-d70d2b5b652e2025-04-0107 min
Fractional CMO ShowYour Job Is To Think Big, Here's How - Casey Stanton - Fractional CMO Show - Episode # 081Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how you can start solving bigger problems by thinking bigger and eliminating the smaller things that keep you from thinking big. Takeaways: Thinking about your future requires you to break out of the mindset of linear growth. Strive to envision your future in more significant terms. Where do you want to be 25 years from now? Identify and solve big problems. Focusing on solving significant problems ca...2023-10-1818 minFractional CMO ShowBe A Marketing Leader - Casey Stanton - Fractional CMO Show - Episode # 080Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares what he learned while at Copy Chief Live about the value that Fractional Chief Marketing Officers provide to their clients. Casey also dives into why your fractional clients need to be the leader of their marketing team rather than just another person who can complete small marketing tasks. Takeaways: Great copywriters understand the buyer's pain points and they can craft copy that highlights those pain points in s...2023-10-1124 minFractional CMO ShowKeep It Simple - Casey Stanton - Fractional CMO Show - Episode # 079Yes, going down rabbit holes can be fun, but it’s usually not efficient. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey delves into why the simplest solution is better than the complex, fun solution and how this applies to solving bigger problems for your client businesses. Takeaways: While you may enjoy complex solutions or processes if there is a simpler process that produces the same results, just with less fun, you should choose the simpler sol...2023-10-0416 minFractional CMO ShowTrack Everything - Casey Stanton - Fractional CMO Show - Episode # 078What is the number one campaign to run when joining a new client as a Fractional CMO? Track EVERYTHING. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey breaks down why you need to track every aspect of your marketing efforts, from traffic sources to conversions, and how to do it. Takeaways: Use UTMs: Utilize UTM (Urchine Tracking Metric) parameters to track the sources, mediums, and campaigns that drive traffic to your website. Consider using v...2023-09-2719 minFractional CMO ShowWhat Should You Be Focusing On? - Casey Stanton - Fractional CMO Show - Episode # 077Next quarter is getting closer by the second, so what should you be thinking about now to set up your future success? Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey looks ahead to next quarter and shares the questions you should be asking as a marketing leader today to ensure your success in the future. Takeaways: Do your clients sell a product? A savvy CMO should be aware of supply chain issues, especially those related to m...2023-09-0618 minFractional CMO ShowThe Fractional CMO Virtue - Casey Stanton - Fractional CMO Show - Episode # 076Success as a Fractional CMO is rooted in having a healthy and balanced mindset throughout the ups and downs of life and business. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses how to cultivate a balanced and mindful approach in your Fractional CMO practice, why you celebrate your success in moderation, and the importance of practicing empathetic joy. Takeaways: Embrace the Buddhist concept of equanimity – maintaining emotional balance in the face of highs and lows. Thi...2023-08-2320 min
Fractional CMO ShowHow To Innovate - Casey Stanton - Fractional CMO Show - Episode # 075How do you innovate as the Chief Marketing Officer of a company that you are just stepping into? Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses when CMOs should start to innovate, how not to innovate, and two approaches to finding novel solutions that enable your to solve bigger problems. Takeaways: There are few opportunities for a new CMO to innovate within the first quarter of their tenure. The focus of this period should be o...2023-08-1625 min
Fractional CMO ShowBurn The Boats - Casey Stanton - Fractional CMO Show - Episode # 074You’ll almost never force yourself to really take a risk and act boldly if you know you can just turn around and go home. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses the importance of fully committing to your choices, why you should start making changes now rather than later, and which mistakes you can learn from others so as not to follow in their poorly trod footsteps. Takeaways: Embrace the idea of committing ful...2023-08-0918 minFractional CMO ShowStarting Your Own Fractional CMO Practice - Casey Stanton - Fractional CMO Show - Episode # 073What does it take to go from full-time employment to becoming a Fractional CMO? Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses the risks associated with becoming a Fractional CMO and the amazing opportunities that make those risks worth taking. Takeaways: The first thing to think about when becoming self-employed is your healthcare insurance. In the United States, an adequate plan to cover yourself and your family, not to mention potential employees is expensive. Top p...2023-07-0523 minFractional CMO ShowWho to Hire and How - Casey Stanton - Fractional CMO Show - Episode # 072In order to execute your strategy for your fractional clients, you need to build a strong marketing team within their company to execute that strategy. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey outlines why Fractional CMOs need to have a Marketing Technician on their team, how to mentally approach building your team, and when to hire full-time versus a contractor. Takeaways: As a Fractional CMO, a Marketing Technician is the minimum viable you need in o...2023-06-1520 min
Fractional CMO ShowHow to Improve Your Thinking as a Fractional CMO - Casey Stanton - Fractional CMO Show - Episode # 071You don’t get ahead in business by copying what successful people do, you get ahead by copying how they think. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses how to develop a better way of thinking by using three specific mental models: The Map is Not The Territory, The Circle of Competence, and First Principles Thinking. Takeaways: If you want to achieve the same success that someone else has, don’t copy what they’ve done...2023-06-0720 min
Fractional CMO ShowThe Leadership Secret to Getting 80 Hours of Labor Done with 1 Hour of Your Time - Casey Stanton - Fractional CMO Show - Ep. # 070Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how to get more stuff done without working full-time for your client. You’ll hear about the importance of setting milestones, what you need for holding your team accountable, and how to construct self-sufficient teams that you can leverage. Takeaways: As a Fractional CMO, you are responsible for a wide variety of outcomes. Within a given day, you might be in charge of 80 hours worth of work bei...2023-05-3120 min
Fractional CMO ShowBeing a Leader When Things Go Wrong - Casey Stanton - Fractional CMO Show - Episode # 069Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey dives into a component of executive coaching that you should use to develop both yourself and your team. Takeaways: When you come across a mistake, the employee who made it likely already feels bad about it, so it’s not helpful to shame them for the mistake. Once the issue has been discovered, your first step should be to “take a photograph of it”. It’s better to...2023-05-2417 min
Fractional CMO ShowNet New vs. Debt - Casey Stanton - Fractional CMO Show - Episode # 068Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares a helpful mental model to use when joining a new fractional client and needing to clean up their mismanaged data. Takeaways: There is a vast number of businesses that are trying to run all of their marketing through very basic tools. For example, some companies attempt to use Mailchimp, an effective email tool as their CRM. This results in poor reporting and missing crucial data. F...2023-05-1817 min
Fractional CMO ShowWhen to build a Data Warehouse as a CMO - Casey Stanton - Fractional CMO Show - Episode # 067Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey is focused on discussing what CMOs need from their CRMs, the relationship between a company and technology, and how to build a strong marketing foundation in a company. Takeaways: When evaluating whether you should work with a client, it’s important to examine their openness to using technology to help them improve what they do. It’s much easier to work with a company that is open to adapt...2023-04-1925 min
Fractional CMO ShowWhat does it mean to Solve Bigger Problems? - Casey Stanton - Fractional CMO Show - Episode # 066Sharing insights from his own marketing journey is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explores what you need to do in your day-to-day in order to solve bigger problems and get paid for the amazing work you do. Takeaways: The bigger and more impactful the problem that you’re solving is for a client, the more you’ll be able to charge for your services. Your compensation is tied to the size and severity of the problems you s...2023-04-1220 min
Fractional CMO ShowSetting Outcome Goals and Celebrating - Casey Stanton - Fractional CMO Show - Episode # 065Taking care of your mental health, along with your team’s mental health, is critical to growing as a marketer, let alone a Fractional CMO. Sharing insights from his own marketing journey is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey dives into that ways to measure your own success, which type of goals will be most fulfilling for you once achieved, and why celebrating the micro-wins within your team is so important. Takeaways: Measuring yourself from where you are...2023-04-0525 min
Fractional CMO ShowHow To Send An Email To A Big List - Casey Stanton - Fractional CMO Show - Episode #063Let’s face it, successful email marketing is hard and there are a lot of nuances that go into doing it right. Here to demystify email marketing and guide you to peak conversion rates is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares great advice for anyone using email marketing as a channel including why they need a separate domain for emailing “Yellow Light contacts, what’s required for a successful multi-part email campaign, and how marketers can improve their email delivery rates with one si...2023-03-3042 min
Fractional CMO ShowCreating A Zero-Trust Environment - Casey Stanton - Fractional CMO Show - Episode #063Safely securing your company’s data has never been more important than it is now, especially in the wake of the LastPass hack. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares a few cyber security best practices for your fractional clients, the tech details that you actually need to know, and why your customers’ data is the number one thing you need to think about as a Fractional CMO. Takeaways: As a Fractional CMO, you need to accep...2023-03-2220 min
Fractional CMO ShowHobbies - Casey Stanton - Fractional CMO Show - Episode #062Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey dives into the importance of putting constraints on your work hours and how hobbies can help you become a deadlier Fractional CMO. Takeaways: No matter what constraints you may have in your life you still need to get the same done. According to Parkinson’s Law, work takes the time allotted. What constraints are you adding to your life so that you can work more efficiently? By adding art...2023-03-1520 min
Fractional CMO ShowCore Values - Casey Stanton - Fractional CMO Show - Episode #061Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains why core values are important for Fractional CMOs and shares a few core values that you should instill in the teams you build and lead. Takeaways: Core values matter. They aren’t just another form of weightless corporate speech. In practical terms, you should use core values to make hiring and firing decisions. Core values help put a name to the intangible behaviors and attitudes we believe in. ...2023-03-0822 min
Fractional CMO ShowBecoming a Jewelry Thief - Casey Stanton - Fractional CMO Show - Episode #060Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares how you can create your own hallways, when you should use non-scalable tactics, and why you need to become a collector of ideas. Takeaways: Marketers generally look at the typical solutions to a problem and then decide which of those typical solutions is best. However, you can be much more effective if you bypass those solutions altogether. For example, cutting through a wall instead of picking a lock. 2023-03-0116 min
Fractional CMO ShowOffers VS Enterprise - Casey Stanton - Fractional CMO Show - Episode #059Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares what to consider when selecting clients as a Fractional CMO to determine if they could be a potential long-term client for you. Takeaways: When you are evaluating prospects, it’s important to see if they have the potential to be a long-term client for you. The distinction to look for is whether they have a collection of offers or a business with more enterprise value. One example of an...2023-02-1514 min
Fractional CMO ShowCreating Spaciousness - Casey Stanton - Fractional CMO Show - Episode #058Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares how you can create space for your creativity to flow, how to clear your head, and the potential business benefits that can come from simply washing the dishes. Takeaways: Work doesn’t need to be defined as doing something that is all-engrossing and that requires 100% of your focus. For example, listening to a podcast about copywriting while walking your dog can still count as work. Solving a pro...2023-02-1018 min
Fractional CMO ShowAlways Remember Rabies - Casey Stanton - Fractional CMO Show - Episode #057Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares what the first principles are for Fractional CMOs and why it’s always important to start at the beginning with the basics before proclaiming a solution. Takeaways: No matter what you’re getting into, don’t forget the first principles. For example, hopping on a call with a business and start giving them all of the answers of what to do without actually knowing all of the symptoms. For...2023-02-0811 min
Fractional CMO ShowServing You Serves Me - Casey Stanton - Fractional CMO Show - Episode #056Which clients feel the most effortless to provide value to? Once you figure that out, your work won’t feel like work. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey discusses building on your strengths, how to effortlessly provide value as a Fractional CMO, and discovering your unique ability. Takeaways: Reflect on the mantra, “Serving you serves me.” The reason that you may feel that when you are providing the most value, it often feels like the least effort, is that...2023-01-2521 min
Fractional CMO ShowThe Sunday Scaries - Casey Stanton - Fractional CMO Show - Episode #055If you’ve ever shuddered at the thought of having to go in to work the next day to work with a certain client, then you’ve felt the Sunday Scaries. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey discusses how the Sunday Scaries impact your work and your life, why you need to live life as your true self, and how to be compensated for the outcome of your work. Takeaways: The Sunday Scaries is that feeling of dread...2022-12-1414 min
Fractional CMO ShowThe Streisand Effect - Casey Stanton - Fractional CMO Show - Episode #053Making heavy decisions with large downstream impacts requires you to understand the possible consequences, which is tough to do without the right tools. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey expounds upon using the Streisand Effect as a mental model for Fractional CMOs to crack the tough questions that companies need them to solve. Takeaways: The Streisand Effect refers to the phenomenon that occurs when an attempt to hide, remove, or censor information had the unintended consequence of in...2022-11-3014 min
Fractional CMO ShowThe Duality of Control and No Control - Casey Stanton - Fractional CMO Show - Episode #051There are things that you do and do not have control over in all aspects of your life and business. Thankfully, there is someone to light the path for you and your clients. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Get ready to learn about what Fractional CMO have control over and what they don’t, how to get ahead of future problems, and why using a timeline can make both you and your team more effective. Takeaways: Dualism is t...2022-11-1621 min
Fractional CMO ShowLong-Term Partnerships - Casey Stanton - Fractional CMO Show - Episode #050Step back and use this episode as a chance to reflect on your career, where you came from, where you are, and where you are going. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey outlines the 7 Stages of Commitment for Fractional CMOs, how to use the 7 Stages to view your own career, and how to make it through the Challenging phases to reach what is on the other side. Takeaways: There are 7 stages of commitment to be...2022-11-1016 minFractional CMO ShowThe Hedonic Treadmill and the Will to Grow - Casey Stanton - Fractional CMO Show - Episode #049Your own human nature is complex and it doesn’t get easier to understand when you become a Fractional CMO. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey outlines the key lessons to help Factional CMOs overcome the Hedonic Treadmill, avoid Pyrrhic Victories, discover how to get to their goals, and build a community that they can rely on. Takeaways: The Hedonic Treadmill is the concept that people return to a relatively stable level of happiness des...2022-11-0219 minFractional CMO ShowHow to become a CMO - Casey Stanton - Fractional CMO Show - Episode #048The journey to becoming a Chief Marketing Officer can be long and arduous, but the less-traveled road to becoming a Fractional CMO can catapult your career and provide much more financial security. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey shares some of his own journey in the marketing world, how to make yourself stand out, and whether becoming a Fractional CMO might be the better path forward. Takeaways: Becoming a CMO through the traditional route t...2022-10-2613 min
Fractional CMO ShowHow much Money does a Fractional CMO Make? - Casey Stanton Fractional CMO Show - Episode #047So many marketers are overtitled and expect to be compensated according to their inflated titles which makes it hard to know what you should expect to make for your role. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey explores the hierarchy of the marketing world, how to scale that hierarchy, and what you can expect to make along to way to becoming a CMO or even a Fractional CMO. Takeaways: When people are overtitled, they believe t...2022-09-2815 minFractional CMO ShowHow does a Marketing Dashboard Help a CMO? - Casey Stanton Fractional CMO Show - Episode # 046The key to a successful future as a Fractional CMO lies in the regular use of scorecards and dashboards that provide you with actionable insights and indicators that you can use to solve bigger problems. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey explains how those scorecards and dashboards need to be used, the best ways to set them up, and why they make such an impact on achieving each company’s outcomes. Takeaways: You can beco...2022-09-2111 min
Fractional CMO ShowWhat are the Core Responsibilities of a Fractional CMO? - Casey Stanton - Episode #045Your job as a Fractional CMO is so much more than just a copywriter or SEO consultant. Casey Stanton is the founder of CMOx a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains the two most important aspects of your role as a fractional CMO, what companies are actually looking for, and how to make a bigger impact. Takeaways: The first core responsibility for Fractional CMOs is to solve bigger problems. It is your job to identify the biggest problem, solve it and then move on...2022-09-1411 min
Fractional CMO ShowWhat Metrics Matter To A CMO - Casey Stanton - The Fractional CMO Show - Episode #044The metrics that matter the most are entirely dependent on the business and every business is different. Casey Stanton is the Founder of CMOx, a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey highlights some of the most important KPIs in many popular industries, how to visualize them and what to do with them. Takeaways: At the base, a lead looks like a form submission that has a first and last name, an email address, and maybe a phone number. Whereas, a Marketing Qualified Lead (MQL) is...2022-09-0715 min
Fractional CMO ShowUnderstanding The Fractional CMO Method - Casey Stanton - The Fractional CMO Show - Episode #043The Fractional CMO route is great for marketers looking to serve multiple clients at a high level with each paying $3,000-$15,000 per month. This week, Casey Stanton talks about his Wall Street Journal #1 bestseller, The Fractional CMO Method, and what you can learn from it. You’ll learn about how to overcome the three biggest challenges of being a Fractional CMO: having control of your pipeline, getting your clients the results they need, and the length of your contracts. Takeaways: The problem with being a consultant is the constant revolving door of prospecting for new...2022-08-2443 min
Fractional CMO ShowWhat Skills does a Fractional CMO Need? - Casey Stanton - The Fractional CMO Show - Episode #042Do you have what it takes to be a Fractional CMO? In this episode, Casey Stanton goes through what experience and skills you really need to understand to build your foundation. You’ll learn about what marketing knowledge you need, why you need to enjoy seeing others find success, and what discipline you should look into a little deeper. Takeaways: You should have experience in marketing, whether you’ve been in an agency or you’ve been helping a single company grow. While there’s no time requirement, you should have a deep understanding of how ma...2022-08-1716 min
Fractional CMO ShowReduce Noise, Increase Value - Casey Stanton - The Fractional CMO Show - Episode #041There’s a lot going on and in order to focus on what’s important to your work, you need to filter out the static. Casey Stanton is dropping in to give some quick tips for Fractional CMOs, VPs of Marketing, agency owners, and everyone in between, on how you can declutter your work and solve bigger problems. Casey outlines some easy steps to reorganize your bookmarks, tidy up your desktop, and minimize the risk of a cyberattack. Takeaways: As a Fractional CMO, your job is to be able to understand the signal from the no...2022-08-1013 min
Fractional CMO ShowImmediate vs Delayed Results - Casey Stanton - The Fractional CMO Show - Episode #040Imagine a client has just hired you as a Fractional CMO. Is your first move to invest fully into immediate results or set things up for delayed results down the line? It’s a tough question, but Casey Stanton set out in this episode to answer it! Casey provides some amazing examples of tactics that yield both immediate and delayed results and outlines how you should approach using both mind frames. Takeaways: There are reasons to pursue both immediate results and delayed results for your clients as a Fractional CMO. Immediate results for your client...2022-08-0308 min
Fractional CMO ShowWhat's the Difference between Strategy and Tactics in Marketing? - Casey Stanton - Fractional CMO Show - Episode #038Your job as a Fractional CMO is to stay focused on the big picture strategy and not get dragged into the tactics, but where is that line between them? That’s what Casey Stanton is discussing in this episode! Casey dissects the intricacies of what makes up strategies and tactics, and how you should approach conversations around both. You’ll hear about how to delegate everything but leadership, what companies really want from a Fractional CMO, and how to strengthen the tactical abilities of your team. Takeaways: Marketers love to dive into all the fun wa...2022-07-2010 min
Fractional CMO ShowThe Difference between a Fractional CMO and a Marketing Strategy Consultant - Casey Stanton - The Fractional CMO Show - Ep #037Marketing Strategy Consultants and Fractional CMOs work in very different ways and provide their clients with very different results. Casey Stanton takes a closer look at the differences between them and which is the better option for both the business and the marketing professional. You’ll hear about why consultants are always selling, what happens when the consultant’s playbook doesn’t fit, and who actually creates meaningful change in the business. Takeaways: Many times consultants come in, do their thing, and leave. This leaves employees with more work to do and only a vague s...2022-07-1312 min
Fractional CMO ShowWhat To Do As A Marketer When There's A Recession - Casey Stanton - Fractional CMO Show - Episode #036As a marketer, there are things you can do right now to position yourself for success regardless of whatever economic conditions may come. Host Casey Stanton looks at the fallout of recent economic downturns and how marketers from every industry have been impacted. By the end of this episode, you will know the right way to invest in yourself, the importance of multiple streams of income, and what it takes to become irreplaceable as a marketer. Takeaways: Consider what happened in the last recession as you think about the future of your career. In 2008, th...2022-07-0616 min
Fractional CMO ShowBuild an Estimator - Casey Stanton - Fractional CMO Show - Episode #035To predict the success of a marketing strategy, you need to build a tool that can estimate what that success will look like for your client. Casey Stanton breaks down what goes into creating an effective and accurate tool along with a great use case. Find out how to measure and understand the outcomes of your efforts! Takeaways: You need to build an estimation tool for your clients and team to use to measure the success of a marketing strategy. Having this calculator informs you of the strategy’s likelihood of being successful. If you...2022-06-2908 min
Fractional CMO ShowBlock Your Calendar - Casey Stanton - Fractional CMO Show - Episode # 034Although it’s critical to their success, prospecting can seem like a never-ending chore for Fractional CMOs, but it doesn’t have to be! Casey Stanton discusses how Fractional CMOs should approach prospecting to find new business opportunities, how to make sure prospecting remains a priority, and what you can do to honor your time commitments. Takeaways: To avoid prospecting feeling like a chore that you know you have to do, block out time on your calendar. Create times that are specifically just for prospecting. Beyond simply scheduling the time to prospect in your calen...2022-06-2205 min
Fractional CMO ShowForward Pipeline - Casey Stanton - Fractional CMO Show - Episode #033It’s not always clear whose responsibility it is to track deals, forecast for the future, and take action to grow the company. Casey Stanton explains my marketing finds itself in the position to do so and why it’s so critical that they do! You’ll learn what you need to track, how to keep track of the right data, and where you can go for the resources you need. Takeaways: Sales teams need to have a forward pipeline in order to have proper sales forecasting. It is also critical for B2B markete...2022-06-1506 min
Fractional CMO ShowShould You Follow Weak Leaders? - Casey Stanton - Fractional CMO Show - Episode #032What should you do if you are the Fractional CMO of a company that has a weak CEO who lacks vision? This can be a frustrating position to find yourself in, but Casey Stanton has some advice to help lessen the stress. You’ll learn when the right time to speak up is, how to mince your words properly, and how to introduce new systems. Takeaways: Even when you are very selective with the clients you serve, sometimes the CEO’s behavior is hidden until you have started working with them for a few weeks...2022-06-0809 min
Fractional CMO ShowAnyone Can Be A Millionaire, Divorced, and Unhealthy - Casey Stanton - Fractional CMO Show - Episode #031It’s really not that hard to become a millionaire, but if that’s your only goal, you’re going to have to give up a lot to get there. Casey Stanton is sharing a better way that will allow you to cultivate every part of your life while also creating value and being paid for it. Discover how you can create value as a Fractional CMO, how diving into a niche can increase your effectiveness, and why creating a great team will help you reach your goals with a smile on your face. Takeaways: Con...2022-06-0120 min
Fractional CMO ShowCreate a Grow@ Email Address - Casey Stanton - Fractional CMO Show - Episode #030Casey Stanton is giving CMOs everywhere a quick tip to improve collaboration amongst their team, share client data safely, and save you time and money. Takeaways: Using a “grow@” or “account@” email allows your entire team to log in to a client’s tool while only paying for one account. Your client only has to share access to one account, however, you can still assign the right work to the right team member. For the shared account, you should use some type of secure password-sharing software. The password should also be alphanumeric and you should consid...2022-05-2504 min
Fractional CMO ShowThe Mythical Man-Month - Casey Stanton - Fractional CMO Show - Episode #029Help your team become more efficient by splitting up their tasks more effectively. Casey Stanton is bringing the concept of partitionable and unpartitionable tasks to the center stage to show how you may be wasting time and effort on tasks while actually making them take longer to finish. You’ll learn how to recognize the different types of tasks, plan for a more efficient quarter and choose the right clients to serve as a Fractional CMO. Takeaways: Brook’s Law demonstrates that adding more capacity to a project that’s failing actually extends the timelin...2022-05-1808 min
Fractional CMO ShowWar Time vs Peace Time Leader - Casey Stanton - Fractional CMO Show - Episode #028Your team won’t always have good times so it’s imperative to build strong foundations during that peacetime to survive when wartime strikes. Casey Stanton is providing you with a mental model to mold those foundations you need to help your team. You’ll learn why you must build up systems during the good times, the keys to cultivating an effective and committed team, and how to make it through the toughest of times. Takeaways: Use the “War Time/Peace Time” mental model to adapt to the situation you’re facing as a leader. There...2022-05-1117 min
Fractional CMO ShowRetail Therapy vs. Replacement Therapy - Casey Stanton - Fractional CMO Show - Episode #027Learn how to get yourself to a point where you are financially secure, you love the work that you do, and you love the people you work with. Casey Stanton opens the door to Replacement Therapy to help you get rid of your least favorite clients and be energized by your work. You’ll hear about how to tell if you actually like a client, when it’s safe to move on from them, and how to give yourself the power to decide who to work with. Takeaways: Replacement therapy is the idea that you c...2022-05-0406 min
Fractional CMO ShowA Different Way of Thinking - Casey Stanton - Fractional CMO Show - Episode #026When it comes to your team, does the squeaky wheel get the grease or the pink slip? Casey Stanton discusses if there is a right and wrong answer to the question and what role your situation may play in the decision. You’ll learn about identifying the “magic” in an employee, what you can do to optimize an employee’s capacity, and how to weigh the options from the perspective of your company. Takeaways: While you are looking for new opportunities in life, what are you doing to make yourself stand out amongst the other peo...2022-04-2708 minFractional CMO ShowNew and Different vs Routine - Casey Stanton - Fractional CMO Show - Episode #025When delegating tasks to your team, are you aware of the difference between routine tasks and new and different tasks? There’s a big difference in fact, and Casey Stanton is helping you understand it and how it impacts your team’s productivity. Get ready to learn about how to determine what kind of tasks each person gets, what to look for when hiring for a certain type of task, and how to optimize your workforce Takeaways: As a CMO, some things may be old hat for you, but when you assign them to your...2022-04-2007 min
Fractional CMO ShowIs Your Future Ever-Increasing? - Casey Stanton - Fractional CMO Show - Episode #024You are at a crossroads and you need to make the conscious decision between the path to an incredible future or the path to just a standard future. Casey Stanton is here to help guide through the decision as you mull over what you really want for your future. You’ll learn about creating a future that’s bigger than your past, how to choose clients as a Fractional CMO, and what you need to do to have an ever increasing future. Takeaways: Consider whether your idea of your future is ever expanding or if yo...2022-04-1312 min
Fractional CMO ShowPunching Up To The Next Level- Casey Stanton - Fractional CMO Show - Episode #023It doesn’t matter what role you’re currently in, if you want your career to grow, you need to punch up. Casey Stanton is giving you the gloves and showing you the techniques to find and take advantage of your next opportunity to solve bigger problems. You’ll hear about the benefits and challenges of bigger clients, what to look for when selecting a client, and why you can’t wait to punch up. Takeaways: If you want to grow in your career, you need to look for bigger clients that are able to satisf...2022-04-0610 min
Fractional CMO ShowFrom Novel to Timeless - Casey Stanton - Fractional CMO Show - Episode #022As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time. Takeaways: If you are always chasing the newest marketing techniques, you may find temporary success but in order to stay caught up on the bleeding edge tactics, you will have to constantly reinvent yourself. Rather than constantly trying out the latest m...2022-03-3005 min
Fractional CMO ShowBecoming a Fractional CMO While Being Full Time - Casey Stanton - Fractional CMO Show - Episode #021You don’t have to worry about going all in to start out as a Fractional CMO! Casey Stanton is walking you through his own journey of taking steps toward becoming a Fractional CMO and overcoming the hurdles. You’ll learn how to mentally approach the jumping off point, how to provide great values to clients, and understand what you can offer. Takeaways: When starting off as a Fractional CMO, you don’t have to go headlong into it with an all or nothing attitude. You can take steps and start off by just getting...2022-03-2315 min
Fractional CMO ShowMarketing Your Business is Different - Casey Stanton - Fractional CMO Show - Episode #020It can be hard to do a great job marketing yourself, even if you’re a great marketer. Where do you start? How many examples do you need? What tone should you use? These are the questions that Casey Stanton is answering. You’ll learn about when to take credit, what to include, and how to craft a powerful narrative about you and your capabilities. Takeaways: Great marketers usually are great at marketing a company, client, etc. but struggle when it comes to marketing themselves. Think of a few things you’ve done recently and try...2022-03-1611 min
Fractional CMO ShowMy Vision For You, Direct Report - Casey Stanton - Fractional CMO Show - Episode #019As a Fractional CMO, you can’t do all the work yourself, so you need a good team. But you can’t stop with just hiring a good team, you need to have a vision for them and help in developing them to reach that vision. Casey Stanton is giving you the keys to doing this and reaching your own vision in the process. Prepare to learn about championing the success of others, surrounding yourself with diverse voices, and solving bigger problems! Takeaways: Always have an updated vision of where you see each of the p...2022-03-0905 min
Fractional CMO ShowPeak Anxiety with Clients, Transformed - Casey Stanton - Fractional CMO Show - Episode #017Anxiety is a natural part of business and it is crucial for you to know how to cope with it and then use it to help yourself grow. Casey Stanton shares his own story of facing anxiety when first starting as a Fractional CMO and how he used that experience to gain perspective and get stronger. You’ll hear about how to prepare before betting on yourself, what to do when you find yourself scraping against the bottom, and why you need to undergo your own path to reach success. Takeaways: Although you may fee...2022-02-2313 min
Fractional CMO ShowWhat to Charge as a Fractional CMO - Casey Stanton - Fractional CMO Show - Episode #016When it’s time to talk price, finding the right answer to get you the right compensation for the work that you do is not a clear-cut path. But that’s in the past because Casey Stanton is giving you the right mindset to approach this topic and the formula to help you find the rate you deserve to be paid. You’ll discover your effective hourly rate and what that says about the work you do and what you should aim for that rate to be. Takeaways: If someone thinks their problem is very bi...2022-02-1614 min
Fractional CMO ShowWhat is Your Marketing Pedigree - Casey Stanton - Fractional CMO Show - Episode #014Everyone has a marketing lineage and pedigree which shapes the way they view problems and the solutions to them. Casey Stanton reveals the importance of identifying your marketing lineage and pedigree and how to define them. You’ll learn how lineages and pedigrees play into client relationships and what happens when people from drastically opposing business backgrounds have issues working together if unmanaged. Takeaways: Your marketing lineage refers to who you learned from and where they learned from going back generations of marketers. Your marketing pedigree deals with where you studied, be that at a un...2022-02-0211 min
Fractional CMO ShowThe Golden Ratio - Casey Stanton - Fractional CMO Show - Episode #013When you’re driving new business to your Fractional CMO practice it’s important to not rely too heavily on referrals. Casey Stanton is filling everyone in on why it’s more important to focus on filling up your pipeline than looking for more referrals and attain the Golden Ratio. Takeaways: The Golden Ratio is the idea that referrals are coming in more frequently than customers churn. You can not build your Fractional CMO practice solely on referrals. If you try to rely entirely on referrals, you’re never in control of your pipeline and withou...2022-01-2605 min
Fractional CMO ShowGet The List - Casey Stanton - Fractional CMO Show - Episode #010Don’t get caught up in how you’re going to message your prospects before you get them, the real priority is getting a comprehensive list of everyone that fits the description of your customer! Casey Stanton is back again to hammer home how imperative it is to obtain the list of potential clients through whatever ways get the job done, regardless of industry. Takeaways: There are many ways to go about getting the list which include: purchasing databases, web scraping, joint ventures, public records, etc. Whatever the way, find how to get that list...2022-01-0504 min
Fractional CMO ShowA Cautionary Tale on Expectation Setting - Casey Stanton - Fractional CMO Show - Episode #009So often, people oversell what the outcome of their work will be or don’t base goals on historical data. Casey Stanton has been there and he’s trying to help anyone else from going there and losing the trust of their coworkers because they couldn’t produce up to those faulty expectations. You’ll understand the dangers of overselling, how to set better goals and what to do if you start to see that you won’t be able to reach your goals. Takeaways: Don’t overset any kind of quarterly outcomes, be very realisti...2021-12-2909 min
Fractional CMO ShowThe Biggest Shift You Make as a Fractional CMO - Casey Stanton - Fractional CMO Show - Episode #008Whether you’re a full-time CMO for a company or a Fractional CMO for several companies, this truth remains the same, you can’t do everything yourself. In this episode, Casey Stanton discusses the importance of shifting your mentality from “I need to do this” to “this needs to get done.” Learn how having a team around you that you can delegate tasks to can help in your journey to solve bigger problems. Takeaways: Both CMO’s and Fractional CMO’s must make the shift from “I need to do this” to “this needs to get done.” It is imp...2021-12-2208 min
Fractional CMO ShowThe Most Valuable Asset in Your Business - Casey Stanton - Fractional CMO Show - Episode #007Many business owners and upper-level managers would say the most valuable asset to their business is something like their contacts, software, etc., but they’re way off. Casey Stanton is setting the record straight and explaining the best ways to protect, support, and nurture your business’ most valuable asset. Takeaways: The most valuable asset in your business is YOU! You have to think about what you can do to protect yourself and make yourself more successful both at work and at home. Consider hiring people to help support you. For some this may mean an exe...2021-12-1509 min
Fractional CMO ShowThe Last Time You Professionally Reinvent Yourself - Casey Stanton - Fractional CMO Show - Episode #006Many people try again and again to reinvent themselves or their careers whenever there may seem to be some clouds on the horizon or when they are faced with a little bit of failure. Casey Stanton is here to help you stop the endless cycle of wasted time and energy every time you reinvent yourself. Casey is offering you the roadmap to reinventing yourself for the very last time. Takeaways: If you keep reinventing yourself or your career, you’re going to find that it’s tough to get any traction. The traditional CMO role...2021-12-0809 min
Been There, Do ThisThe Voices of Stanton Law: Celebrating 10 YearsThis week we celebrate the 10th anniversary of Stanton Law. Josh asks the employees of Stanton why the firm is so special, what brought them there, and how the untraditional law firm allows them to focus on more than just their work. He also speaks to Todd about his business and the massive milestone that is 10 years of Stanton Law.
www.stantonlawllc.com2021-11-1042 min
Been There, Do ThisProgress Not Perfection: A Journey to Sobriety with Todd StantonThis week Josh speaks with none other than Todd Stanton himself. They discuss Todd's 15 year journey of sobriety and redemption, as well as the qualities he developed through Alcoholics Anonymous and how they have contributed to his success. Todd expands on his "why" and how it inspires him every day to live a sober and spiritual life.
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Note: The topics discussed in this podcast do not constitute legal advice. If you have questions about dealing with a problematic employee, a Stanton Law attorney can help.
...2021-09-2136 min
LPP PodcastZach Compares Heroin Addiction to Love Addiction -- Stanton RespondsThis is a short clip from Zach Rhoads' forthcoming interview with Dr. Stanton Peele.
Stanton wrote the best-selling 1975 book, Love and Addiction, in which he laid out a conceptualization of addiction that transcended the drug-centered conceptualization with which the world was familiar.
In this clip, Zach expresses to Stanton how his concept rings true in his own life as he compares his own heroin addiction to destructive relationships with women. Zach runs a thought experiment about how those relationships could have metastasized if he would have pursued them into the future.
Stanton responds.2021-09-0706 min
The Story Talks BackSpecial edition: A centenary celebration of pianist and educator Jane StantonA pianist, visual artist, and educator, Jane Stanton (1921 - 2008) was the mother of TSTB creator and host David Stanton. In this program honoring what would have been her 100th birthday (August 2, 2021), Jane is remembered by three of her former students and colleagues -- talking about her passion for empowering students (especially women), her compassion as a friend and confidante, and her infectious love of music, from Debussy to Sinatra. #pianists #keyboardists #educators #greatteachers #inspiringteachers #musiceducators #musicteachers #graphicartrists #fashionartists #beveridgewebster #carlosbuhler #defalla 2021-08-0226 min
LPP PodcastLean on Me: Stanton sings COMMUNITY as therapyAmerica is convinced that if it can only provide enough medicalized treatment that all of its citizens will be fine. The opposite is true. As Stanton quotes a chapter head from his memoir:
“The Remedy for Addiction is Purpose, Connection, and Self-Acceptance — we are instead wedded to medicalization, isolation, and self-stigmatization.”
We watch addiction and mental health outcomes worsen as we lose community supports and our sense of personal agency. But we are hellbent on pursuing this direction.
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Pulled Up ShortDo witches exist? (Stanton Wortham)In this episode, Stanton Wortham draws on anthropological research to illustrate why a belief in witchcraft is rational. His definition of witchcraft - not defined by pointy hats or Halloween - might challenge you to consider not only whether witches exist, but whether you could be a witch as well.2021-04-1230 min
LPP PodcastThe Breakfast Club's TASTELESS Interview With Carl Hart | Stanton's FIVE TIPS For Carl As He Promotes His BookDr. Carl Hart has faced rough seas promoting his new book. As helpers and theorists who have faced similar tempests, Stanton and Zach offer some helpful hints.
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...2021-03-111h 04
DJ StantonStanton - Oldschool Gangsters x Jack Live Stream - 19.09.20Stanton - Oldschool Gangsters x Jack Live Stream - 19.09.20 by DJ Stanton2021-02-121h 25DJ StantonStanton - Oldschool Gangsters x Jack Live Stream - 11.07.20 - Part2Stanton - Oldschool Gangsters x Jack Live Stream - 11.07.20 - Part2 by DJ Stanton2021-02-111h 07