Shows
Count Me In®Ep. 330: Draye Redfern - Commanding Success: Build Teams That Excel in Any Economic CrisisGet ready for a lively and insightful conversation on this episode of Count Me In! Host Adam Larson welcomes author, strategist, and founder of FractionalCMO.com and Redfern Media, Draye Redfern, as he shares his bold approach to staying resilient and thriving in uncertain times. Drawing on advice from his "Recession Survival Guide" and giving a sneak peek into his upcoming "Anchor Marketing" framework, Draye Redfern delivers practical strategies for teams and individuals who want to future-proof their businesses and careers. Whether you’re running your own company or leading a department, you’ll come away...
2025-12-2234 min
Journey To LegacyHow to Scale a Business Without Burning Out | Marketing Systems with Draye Redfern | JTL 132Tired of hustling with no results? Discover how to scale your business without burning out using proven marketing systems, mindset shifts, and client retention strategies that actually work. In this episode of Journey to Legacy, former pro cyclist and 8-figure entrepreneur Draye Redfern shares how he sold a company to Warren Buffett’s Berkshire Hathaway, built a profitable agency from scratch, and found freedom through systems and simplicity.Whether you're stuck in scope creep, overwhelmed with marketing chaos, or chasing growth that doesn't feel sustainable, this is your blueprint fo...
2025-10-2852 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow to Protect Your Agency from a Lawsuit or Hack (Before It's Too Late) With Draye Redfern | Ep #846Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What would happen if one client lawsuit, one hacked account, or one missed renewal completely wiped out your agency? Have you ever stopped to think about how exposed your business really is even if you're "doing everything right"? Today's featured guest started his career working in the insurance industry and eventually found a love for marketing. He talks about the side of agency life most people ignore: protecting what you've built, and breaks down how to safeguard your business...
2025-10-1932 min
The Tony DUrso Show - Journey to Success!Where Your Marketing Is Leaking Money — and How to Plug ItEvery entrepreneur wants their marketing to work harder — but most are quietly leaking money without realizing it. Draye has seen it all: seven-figure ad budgets with zero return, teams chasing vanity metrics, and agencies over-promising results they can't deliver. He breaks down how to stop the waste, simplify your strategy, and install systems that actually drive profit. Whether you're scaling a service firm or building your next big exit, this conversation will show you exactly where to focus for real, measurable growth. What You'll Learn • The hidden leaks draining your marketing budget — and how to fix th...
2025-10-1757 min
Chasing The InsightsDraye Redfern on how to write a bookIn this episode of Chasing the Insights, I talk to Draye Redfern. Draye talks to us about how to write a book. Draye Redfern is an internationally recognized expert in direct-response marketing, known for delivering high-impact results across multiple industries. With two successful company exits, one of which was acquired by a Berkshire-Hathaway company under Warren Buffett. Draye has earned a reputation as a trusted advisor to some of the most influential entrepreneurs and brands in the world. His clients include New York Times best-selling authors, Sharks from ABC’s Shark Tan...
2025-09-0445 min
SharkPreneurNavigating Growth with a Fractional CMO ModelDiscover how a Fractional CMO can unlock your business's growth potential by providing high-level strategy and streamlining marketing efforts.
In this episode of Sharkpreneur, Seth Greene speaks
with Draye Redfern, CEO and founder of Redfern Media. He shares his insights into the changing role of fractional leadership in marketing. After facing the challenges of running both an agency and a CMO service, Draye explains how fractional CMOs help businesses improve their marketing efforts while giving owners the ability to stay in control and promote growth.
Key Takeaways:
→ The benefits of us...
2025-08-1816 min
Social Media EntrepreneursEntrepreneur Who Sold his Company to Warren Buffet Talks About the Next Big Thing [w/ Draye Redfern]In this episode, host Derek Videll is joined by Draye Redfern, founder of FractionalCMO.com, to explore the intricacies of leading a team to scale a business successfully. Dre shares insights on his experience with high-profile clients and how essential a dedicated team is for any entrepreneur aiming to scale and eventually sell a business. The conversation also delves into compensation strategies, the balance between automation and human touch in business processes, and the increasing importance of ranking on Learning Language Models (LLMs) for future-proofing marketing strategies. Dre underscores the significance of staying relevant in the rapidly evolving landscape...
2025-08-0433 minSocial Media EntrepreneursEntrepreneur Who Sold his Company to Warren Buffet Talks About the Next Big Thing [w/ Draye Redfern]In this episode, host Derek Videll is joined by Draye Redfern, founder of FractionalCMO.com, to explore the intricacies of leading a team to scale a business successfully. Dre shares insights on his experience with high-profile clients and how essential a dedicated team is for any entrepreneur aiming to scale and eventually sell a business. The conversation also delves into compensation strategies, the balance between automation and human touch in business processes, and the increasing importance of ranking on Learning Language Models (LLMs) for future-proofing marketing strategies. Dre underscores the significance of staying relevant in the rapidly evolving landscape...
2025-08-0433 min
Insurance TownWhat secrets does he share on building personal brand?Episode Summary: Join us for an insightful conversation with Draye Redfern, a marketing expert with a rich background in insurance and a knack for innovative strategies. Draye shares his journey from working in his family's insurance agency to founding Redfern Media, a marketing agency that has helped numerous businesses thrive. Discover the power of direct mail, the importance of knowing your numbers, and the value of building personal connections in business.00:02:00 Introduction to Draye Redfern and his background in insurance 00:10:30 The power of direct mail in modern marketing. 00:22:15 Draye discusses the ANKR framework fo...
2025-07-2454 min
The Wealthy PractitionerE112 8 Figure Marketing Secrets with Draye RedfernIn this episode of The Wealthy Practitioner Podcast, Steph interviews Draye Redfern, founder of Redfern Media and Fractional CMO for 8 Figure brands. From growing his family's insurance agency to $40 million in annual sales before selling to Berkshire Hathaway, Draye shares how he built multiple successful ventures while maintaining non-negotiable family priorities as a husband and father. Draye breaks down his ANCHOR framework and reveals the five KPIs every business owner must track to scale profitably, while delivering powerful insights on creating "forcing functions" that make you wildly more productive, the art of saying no to opportunities that...
2025-07-1523 min
21st Century EntrepreneurshipDraye Redfern: Is Your Marketing Broken—Or Just Blind?Draye Redfern is a serial entrepreneur, marketing expert, and founder of Fractional CMO. We spoke about how most business owners aren't dealing with broken marketing—they're just missing clear visibility into what works. From attracting leads to building self-managing companies, Draye laid out the exact framework he uses with billion-dollar clients and mom-and-pop shops alike.The centerpiece of the conversation is his ANCHOR Framework—Attract, Nurture, Convert, Humanize, Optimize, and Retain—which acts like a set of “small hinges that swing big doors.” As Draye puts it, “You should be stopping the stuff that's not working… and doing more of...
2025-06-1722 min
The Business Power Hour with Deb KrierDraye RedfernDraye Redfern is a recognized authority in direct-response marketing, trusted by New York Times bestselling authors, Shark Tank investors, and fast-growing companies across the globe. With two successful exits—one to a Berkshire Hathaway company—Draye brings both strategic insight and real-world execution experience to every client he serves.
He’s the founder of FractionalCMO.com, a premier service for $1M+ businesses seeking elite marketing strategy without the cost or complexity of hiring a full-time CMO. Using a proprietary front-end audit and the ANCHOR Marketing Framework, Draye and his team create clear, customized 12-month roadmaps that help compan...
2025-06-161h 02
2 Comma Club PodcastShow Me Your Environment and I'll Tell You How Long You'll Last in Business - Draye RedfernMost entrepreneurs are too busy worrying about sales, marketing, and competitors—but they’re ignoring the biggest determinant of their success: their environment.In this episode, Draye Redfern breaks down why your environment might be sabotaging your success—and how to flip the script before it’s too late. If your surroundings are shaping you, your future in business could already be written.Discover:✅ How to create and control your environment instead of letting it control you✅ Why even the best skills and ideas fail in the wrong surroundings✅ The overlooked factor that could mak...
2025-06-0549 min
ClickFunnels RadioFrom One-Time Sales to Recurring Revenue: Strategies for Sustainable Business Growth with Draye Redfern - CFR #767In this episode of ClickFunnels Radio, hosts Chris and Ben welcome guest Draye Redfern in the studio. Draye, an accomplished author, speaker, fractional CMO and versatile marketing expert, shares his unique approach to marketing and the value of fractional CMO services. The conversation also explores humanizing B2B strategies, recurring revenue strategies for coaches and ways to deepen the customer relationship and increase retention. Join the discussion as they explore the intersection of personal connections and professional expertise in the marketing world. https://fractionalcmo.com https://redfernmedia.com
2025-06-0450 min
Success Profiles RadioDraye Redfern Discusses How He Sold His Company To Warren Buffett And The Value Of Hiring A Fractional CMODraye Redfern was this week’s guest on Success Profiles Radio. He is the Founder of Fractional CMO, helping 7 and 8-figure services companies stop wasting money on marketing and scaling with strategies that work.
He talked about selling a company to Warren Buffett’s Berkshire Hathaway, when it’s appropriate to bring in a CMO to your business, what 7 and 8-figure clients look for in a consultant, using AI to move faster in business, and his book The Recession Survival Guide.
In addition, we discussed his ANCHOR framework to apply to your marketing, why some entrepreneurs fail at scaling their busine...
2025-05-2056 minSuccess Profiles Radio PodcastsDraye Redfern Discusses How He Sold His Company To Warren Buffett And The Value Of Hiring A Fractional CMODraye Redfern was this week’s guest on Success Profiles Radio. He is the Founder of Fractional CMO, helping 7 and 8-figure services companies stop wasting money on marketing and scaling with strategies that work.
He talked about selling a company to Warren Buffett’s Berkshire Hathaway, when it’s appropriate to bring in a CMO to your business, what 7 and 8-figure clients look for in a consultant, using AI to move faster in business, and his book The Recession Survival Guide.
In addition, we discussed his ANCHOR framework to apply to your marketing, why some entrepreneurs fail at scaling their busine...
2025-05-2000 min
Marketing Minds with Aleric HeckWhy Direct Mail is Making a Comeback w/ Draye Redfern - Marketing Minds Podcast #7The Distribution Secret That Changed Anik Singal's Business Forever | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Draye here: https://fractionalcmo.com/ AND HERE https://redfernmedia.com/In this episode of the Marketing Minds podcast, I sit down with marketing genius Draye Redfern to unpack the biggest challenge facing marketers in 2025: platform diversification. As Draye puts it right from the start, "You cannot rely on just one platform" anymore - a lesson many businesses are learning the hard way with constant algorithm...
2025-04-1053 min
Creating Powerful ImpactOne Mindset Shift That Will Change Your Marketing ForeverRetention is the new sexy! Join host Shay Wheat and marketing authority Draye Redfern as they dive into a game-changing approach to scaling your business. Listen as Draye reveals why, in marketing, “failure” is simply called “testing”—and how embracing this mindset can transform your strategy.This episode covers Draye’s unique Anchor Framework, which focuses on mitigating risk, building recurring revenue, and humanizing your business to create long-term growth. With insights from working with industry titans like Dr. Benjamin Hardy, Joe Polish, and Chris Voss, Draye offers practical steps to optimize your marketing fo...
2025-02-0429 min
Profit First for LawyersFinding Your Target AudienceIn this episode, we hear a clip from a marketing interview RJon did with Draye Redfern from the Daniels-Head Insurance Agency (DHIA), one of a 12-part webinar series. The concepts and strategies RJon shares are time-tested and can help law firm owners increase their ROI while making better use of their marketing budget.
The Importance of Fundamentals Over Trends
RJon talks about why focusing on marketing fundamentals like Direct Response Marketing are instrumental in building your business. Even when new trends or technology are gaining momentum, he advises against getting swept away (and distracted) from your core...
2024-04-3013 min
I Love Marketing with Joe Polish and DeaHow To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern - I Love MarketiThe power of hyper-personalizing your marketing in a way that works in good and bad times. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Draye Redfern in this episode: How to plan and operate your business so you make it through the ups and downs of a recession The best way to secure your business financially and predictably before times get tough Questions you should ask yourself to protect your downside AND what...
2024-01-2419 min
I Love MarketingHow To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye RedfernThe power of hyper-personalizing your marketing in a way that works in good and bad times. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Draye Redfern in this episode: How to plan and operate your business so you make it through the ups and downs of a recession The best way to secure your business financially and predictably before times get tough Questions you should ask yourself to pro...
2024-01-2419 min
RJon Robins: From The VaultWhat Got You Here Won’t Get You ThereIn the final part from our series on business scaling, RJon and Draye Redfern from Daniels-Head Insurance Agency teach you why the people who get you from zero to seven figures in revenue are almost never the ones who will get you to five or ten million and beyond—and why that’s perfectly okay.----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.
2023-10-1627 minRJon Robins: From The VaultQuality Over QuantityThis month we circle back to an episode from The Lawyer’s MBA series with RJon and Draye Redfern of Daniels-Head Insurance Agency. This lesson is all about understanding what it means to scale your business rather than grow it, and the impact scaling can have on the time you spend with your loved ones.Let’s go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.
2023-10-0227 minRJon Robins: From The VaultClients Want PredictabilityIn this episode, RJon and Draye Redfern from Daniels-Head Insurance turn their focus toward your SOPs and your staff. RJon explains how to diagnose the current state of your systems, create predictability in your production, and how to tell the difference between employees, staff, and a team.----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.
2023-08-1425 minRJon Robins: From The VaultPlant The Wrong Seed, Get The Wrong CropThis week’s episode comes from RJon’s 7 Main Parts of a Business episode of “The Lawyer’s MBA” webinar series. In this collaboration with Draye Redfern from Daniels-Head Insurance, RJon teaches the value of empathy in law firm marketing and explains why getting clear on client avatars affects every aspect of your business.----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.
2023-08-0723 min
Marketing Speak®404. Dial In Your Marketing with Draye RedfernIn marketing, human elements make everything pop. In today's episode of the Marketing Speak podcast, our guest Draye Redfern shares his life and business challenges. Draye believes in Dr. Sean Stephenson's words: Life doesn't happen to you; it happens. Draye founded multiple ventures, including Redfern Media, fractionalcmo.com, Ultimate Advisor Coaching, and bikecar.com, a cargo bike company for urban families. He is a true entrepreneur with features in Psychology Today, Forbes, Inc Magazine, and the Huffington Post. In this episode, Draye shares his story of overcoming seemingly insurmountable struggles. His determination has played a...
2023-07-0550 min
Million Dollar RelationshipsMillion Dollar Relationship - Draye RedfernIn today's episode we are joined by Draye Redfern. Draye is an author, business owner, investor, entrepreneur and adrenaline junkie from Austin Texas. He is the creator of the Tangible Nurture process and has helped countless businesses, across dozens of industries, increase the life-time-value of their clients and create Raving Fans of their businesses. He is also the President of Redfern Media, a marketing and consulting agency that helps Professional Service based businesses expand their income and referrals through marketing.Draye is also the founder of Ultimate Advisor, which helps Advisor's elevate their income, offer a greater level of...
2022-06-1523 min
The Lion's Den For Business Men145: Never Give Up, with Draye RedfernNever give up with Draye Redfern Never give up, Lions. Draye Redfern tells me that in this episode. And if you listen, you’ll learn that’s a big deal. After all, the guy had plenty of reasons to give up himself, even though he became a millionaire by age 25. Draye is the 27-year-old chief operating officer of Daniels-Head Insurance Agency, and president of Educate Wealth. He is also the “soul brother” of my business partner Bill since he also became a professional cyclist. And it was his passion for cycli...
2016-09-2900 min