Shows
Attributed - A podcast by DreamdataThe Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game)Ever felt like your attribution models were lying to you? In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success. You'll discover:Why traditional dashboards almost led them to cut their best-performing channelThe "invisible" channels driving record revenueHow clean data and a fresh perspective changed Sen...2025-07-1551 min
Attributed - A podcast by DreamdataHow to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen HedebrandtTune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata.Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. Discover how they transformed 300,000 impressions into a repeatable, operationalized social selling system without making it "corporate”. You’ll learn about what it really takes to scale LinkedIn content into an always-on revenue channel. This is a must-listen for anyone looking to build a stro...2025-07-1045 min
Attributed - A podcast by DreamdataThe art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at DreamdataOn this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk about where to focus your marketing efforts in the funnel and how to transform passive awareness into high-intent engagement. Follow Liam Bartholomew on LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83/Follow Steffen Hedebrandt on...2025-07-0850 min
Attributed - A podcast by DreamdataB2B Gifting Tactics to Unlock & Accelerate Opportunities w/ Kacie JenkinsTired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful?Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso.With her expertise in driving growth and building customer-centric strategies, Kacie will join Laura to reveal how B2B marketing and sales teams can strategically use gifting platforms to move beyond transactional interactions and truly connect with prospects and customers.2025-07-0142 min
Attributed - A podcast by DreamdataCanberk Beker on LinkedIn Ads: Powering B2B Sales Growth & PipelineJoin us for a session with Canberk Beker, Founder at ROASted, and Laura Erdem, Sales Leader at Dreamdata. They’re tackling the big question of the moment: how can you use LinkedIn Ads actually to grow your B2B sales and pipeline?Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales, how engagement metrics and modern tools can help you reach the right accounts with the right content, and why marketing is essential for sales success.What you'll learn:2025-06-2449 min
Marketing B2B TechnologyFrom Data to Decisions - Lars Grønnegaard - DreamdataLars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales.
They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though multi-touch attribution can be controversial.
Lars explains how Dreamdata addresses the challenge of data overload in B2B marketing by building robust data models that connect various data sources, enabling marketers to analyze campaign effectiveness and make informed decisions.
A...2025-06-1131 min
Attributed - A podcast by DreamdataWhat Makes Dreamdata's IP-to-Company Resolution Unique?In this special PRODcast edition, we pull back the curtain on one of Dreamdata’s most impactful product updates yet: our own IP-to-company resolution engine.Built in-house to solve the gaps left by traditional intent providers, this proprietary tech already delivers match rates of up to 80% and helps customers identify up to 15x more companies than before.In this episode, we cover:Why we built our own IP resolution engine, and what makes it differentHow it works behind the scenes using public registries, WHOIS data, and our own an...2025-06-1018 min
Attributed - A podcast by DreamdataABM 2025 - Live panel - This is what works (and what doesn't)The B2B marketing landscape is constantly evolving, and so is Account-Based Marketing. What were best practices last year might not be the most effective approaches in 2025.Join this timely panel conversation diving into the state of ABM right now.Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly from B2B leaders about the strategies and tactics that are actually driving results in 2025, and just as importantly, what approaches are falling flat.The panel features:...2025-06-0355 min
The Founder-Led Marketing ShowHow to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen HedebrandtSteffen Hedebrandt is the co-founder and CMO of Dreamdata, a B2B attribution and activation platform powering go-to-market insights for B2B companies.Dreamdata is 60 people strong, split between Copenhagen and New York, and they’ve built one of the most consistent employee advocacy motions in SaaS. It all started with a viral LinkedIn post from one AE and turned into a repeatable system that drives awareness, attribution insights, and revenue.In this episode, Steffen shares how they turned 300,000 impressions into a company-wide habit, how they operationalize social selling without being “corporate,” and what it takes to scale LinkedIn conten...2025-05-2245 min
Attributed - A podcast by DreamdataLinkedIn Personal Branding for Revenue GenerationIn this episode of Attributed, host Lee Moskowitz (from the Lee2B podcast) sits down with Dreamdata's own Laura Erdem, a sales leader who has mastered the art of social selling. Having transitioned from Copenhagen to New York to spearhead Dreamdata's U.S. expansion, Laura shares her proven strategies for transforming LinkedIn into a powerful demand generation engine.Discover how Laura leverages smart content, intentional engagement, and strategic timing to cultivate connections and convert them into valuable customers. This insightful conversation also delves into the nuances of building an authentic online presence, navigating "cringe"...2025-05-2023 min
Attributed - A podcast by DreamdataB2B Positioning Jujitsu: Turn Competitor Strengths into Your AdvantageStop playing defense and start playing offense.Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge.Discover how to...2025-05-1356 min
Attributed - A podcast by DreamdataThe JOLT Effect: What Marketers need to know with Ted McKennaJoin Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision.Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in addressing the "fear of failure" that stalls deals and how to turn "I need to think about it" into closed wins.Key Learnings for B2B Marketers:- The JOLT Effect: Leverage findings from 2.5 million sales...2025-05-0650 min
Attributed - A podcast by DreamdataFrom Founding Vivino to YouTube Success: Heini Zachariassen’s Raw LessonsHow do you go from building the world’s largest wine app to creating a thriving YouTube channel with over 100,000 subscribers?Heini Zachariassen, Founder & Chairman of Vivino and host of Raw Startup, has done both—turning ideas into global successes.In this exclusive interview, Dreamdata CMO Steffen Hedebrandt dives deep with Heini to uncover:- How he grew Raw Startup from zero to 100,000+ subscribers- The challenges of building a YouTube brand as a startup founder- The strategies that help...2025-04-1552 min
Attributed - A podcast by DreamdataNudging B2B Buyers: Behavioral Science for Growth w/ Nancy HarhutB2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.So how can B2B marketers use behavioral science to nudge buyers in the right direction?In this interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:- The Science Behind B2B decision-making and Why Buyers Rely on instinct more Than They Realize2025-04-0851 min
Attributed - A podcast by DreamdataPanel: How to run efficient B2B audiencesReaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences?In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and practical tips you can apply immediately.What you’ll learn:- Must-have B2B audiences that drive pipeline & revenue- How to sync audiences across ad networks for instant activation2025-03-1851 min
Attributed - A podcast by DreamdataThe Marketing Playbook That's Secretly Killing Your B2B ContentThe content "best practices" that have worked since 2021 are now actively hurting your pipeline.While most B2B teams are still chasing keywords and churning out content, a small group of companies have quietly shifted to a radically different approach – and they're capturing 80% of the market.Join Brendan Hufford (Founder, Growth Sprints) and Steffen Hedebrandt (CMO, Dreamdata) as they reveal:- The costly "checkbox marketing" trap that even sophisticated B2B teams fall into (and why it's worse than doing nothing)- A...2025-03-1150 min
Attributed - A podcast by DreamdataAdoption, Action and Accuracy: Steffen Hedebrandt's Take on AttributionIn this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency with UTMs and campaigns, and much more. Tune in to learn how to make data-driven decisions that fuel growth!Follow Andrew (Drew) Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Attribution Nation Podcast: https://po...2025-02-1843 min
Attributed - A podcast by Dreamdata2025 B2B Marketing: Trends, Tactics, and PredictionsThe future of B2B marketing is here. What trends will define 2025? Which tactics will deliver measurable results? And how can you position your strategy to thrive in an ever-changing landscape?Join us for a panel discussion featuring top industry leaders as we explore the insights, tactics, and predictions you need to stay ahead.Meet the Panelists:Brad Diamandis – Vice President of Global Marketing at ConfigitBrian Austgen – Director of Demand Generation at MaxioLiam Collins – VP of Paid Acquisition at Cog...2025-01-2853 min
Growth LeapWhy Traditional Sales Tactics Are Dead (And What Social Selling Does Better) with DreamData’s Laura ErdemSend us a textLaura Erdem is a Sales Manager - Americas at DreamData and a social selling powerhouse who’s helping redefine how B2B companies connect with their audience. In this episode, Laura shares her journey from traditional outbound sales to building a multi-million-dollar pipeline through LinkedIn and social selling strategies.We dove into how Laura uses LinkedIn to create meaningful connections with buyers, track measurable revenue impact, and build trust through authentic, human-centric content. Laura also discussed the balance between structured and flexible approaches to social selling, offering practical advice for sales te...2025-01-0646 min
Attributed - A podcast by DreamdataPlanning & Budgeting for B2B Marketing Success in 2025During this exclusive Podcast episode, we are bringing together top B2B marketing leaders to discuss how to plan and budget for B2B marketing success in 2025. Learn how to stay ahead of the curve by forward-thinking approaches, savvy investment decisions, efficient budget allocation, and staying in tune with emerging trends.In this live session, our panel of industry experts will explore:- Key trends shaping B2B marketing in 2025- How to prioritize your budget across channels, tools, and teams- Effective strategies for...2024-11-1857 min
Attributed - A podcast by DreamdataCracking The Code of Revenue Attribution with the CMO & Co-Founder of Dreamdata, Steffen HedebrandtOn this episode of Attributed, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata.io is a guest on The RevOps & ABM Alignment Podcast hosted by Romeo Mann. Steffen shares his journey in B2B marketing, from his early career to his current role, where he helps companies make sense of their go-to-market data and drive growth. He discusses his experience scaling businesses like Upwork and Airtame using a data-driven approach and offers insights into marketing challenges, customer journey optimization, and resource allocation.Steffen also explores the pros and cons of self-reported attribution, drawing from his c...2024-11-0448 min
The B2B Playbook#152: Dreamdata's CMO reveals their Demand Generation Strategy and Growth Secrets - Steffen HedebrandtHow can B2B marketers navigate and measure your impact on long, complex B2B buying cycles? This week we sat down with Dreamdata We sat down with Steffen Hedebrandt, Co-founder and CMO of DreamData. We explore the complexities of long B2B buying cycles, innovative strategies for demand generation, and how to measure marketing impact across the entire funnel.Steffen shares invaluable insights from Dreamdata's own growth journey, discussing everything from early-stage marketing tactics on a budget to leveraging content collaboration and the rise of B2B influencers. We also delve into Dreamdata's unique approach to...2024-09-0142 min
Attributed - A podcast by DreamdataScaling a SaaS to 7 Figure with PreservanceOn this episode of Attributed Lars Grønnegaard is a guest on The SaaS Podcast hosted by Omer Khan. In this episode, you'll learn:How Dreamdata's founders navigated pivots, setbacks, and defining moments while searching for their ideal customer profile.Why focusing on a specific ICP is crucial for early-stage startups aiming to gain traction and scale, and the consequences of not having one.How Dreamdata overcame ineffective cold outreach and the lack of a formal sales playbook to build a scalable sales process.Why resilience and adaptability are essential qualities for founders, particularly when facing fundraising challenges d...2024-08-1951 min
Attributed - A podcast by DreamdataDreaming in Denmark: Lars Grønnegaard on launching the attribution product he wished he hadOn this episode of Attributed Lars Grønnegaard is a guest on the Attribution Nation Podcast hosted by Drew Smith. Lars Grønnegaard, CEO of Dreamdata, shares insights on fostering creativity throughout an organization, even when it can't be quantified, and emphasizes the importance of having a marketing co-founder in every company.Follow Lars Grønnegaard on LinkedIn: https://www.linkedin.com/in/larsgroennegaard/Follow Drew Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/Visit Attribution Nation Podcast here: https://podcasts.apple.com/gb/podcast/attribution-nation/id17394806162024-06-2446 min
Category VisionariesLars Grønnegaard Hansen, CEO & Co-Founder of Dreamdata: $12 Million Raised to Build the Future of B2B Revenue AttributionWelcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Lars Grønnegaard Hansen, CEO & Co-Founder at Dreamdata, a B2B revenue attribution platform that has raised over $12 Million in funding.
Here are the most interesting points from our conversation:
Tech Scene Evolution in Copenhagen: Lars discusses the growth of the tech scene in Copenhagen, highlighting the emergence of successful companies like Vivino and Zendesk, which have paved the way for newer ventures like Dreamdata.
Dreamdata’s Founding: Coming from a bac...2024-06-1118 minCategory VisionariesLars Grønnegaard Hansen, CEO & Co-Founder of Dreamdata: $12 Million Raised to Build the Future of B2B Revenue AttributionWelcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Lars Grønnegaard Hansen, CEO & Co-Founder at Dreamdata, a B2B revenue attribution platform that has raised over $12 Million in funding.
Here are the most interesting points from our conversation:
Tech Scene Evolution in Copenhagen: Lars discusses the growth of the tech scene in Copenhagen, highlighting the emergence of successful companies like Vivino and Zendesk, which have paved the way for newer ventures like Dreamdata.
Dreamdata’s Founding: Coming from a bac...2024-06-1118 min
Attributed - A podcast by DreamdataAll you need to know about LinkedIn’s Conversions API - with LinkedIn!LinkedIn recently launched its brand-new Conversions API, enabling businesses to send conversion data straight back to the LinkedIn Ads Campaign manager. As one of just three official launch partners, we’re proud to be helping B2Bs make use of this powerful feature and help bring their Cost per Action down by up to 20%.We’ve invited Yeehooi Tee from LinkedIn to discuss all the details of this awesome new feature. She’ll cover:- What is LinkedIn CAPI?- Why is using LinkedIn CAPI such a big de...2024-04-1544 min
Attributed - A podcast by DreamdataStephen Brennan: Cracking the Code of Buyer Intent: Strategies for Effective TargetingAre you ready to unlock the power of buyer intent?Then join Stephen Brennan, Partnership Manager at Dealfront to discover how decoding buyer intent can supercharge your targeting strategies and ensure your marketing efforts hit the mark every time.Stephen will explore the spectrum of intent types, from strong signals to the subtleties of weak intent and share practical insights to help you leverage intent data for smarter decision-making in the ever-evolving business landscape.Don't miss this opportunity to sharpen your targeting skills and stay ahead of...2024-03-2533 min
Attributed - A podcast by DreamdataApril Dunford presents “Sales Pitch”Author and positioning extraordinaire April Dunford will be joining Dreamdata CMO Steffen Hedebrandt on this episode of Attributed on her highly anticipated book, "Sales Pitch."April is a renowned expert in the field of product positioning and sales strategy, and the insights in her 2019 “Obviously Awesome” have helped transform countless businesses across the globe.We will dive deep into the world of persuasive communication that resonates with your audience. April will explore the art and science of identifying your unique value and delivering a sales pitch that not only capt...2024-03-1155 min
Attributed - A podcast by DreamdataMastering the Art of Sales with Dreamdata Reveal!Tune in to this episode of the Attributed Podcast, "Mastering Sales with Dreamdata Reveal!" Join Steffen Hedebrandt, co-founder and CMO, alongside Sander Luckow, EMEA & APAC Sales Team Lead, for an insider's look at Dreamdata's winning sales strategies. Discover how Dreamdata Reveal powers the team, learn their proven tactics for success, and gain insights into the product-driven sales process that keeps them ahead in the game!Follow Sander Luckow on LinkedIn: https://www.linkedin.com/in/sander-luckow/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning...2024-01-2921 min
Attributed - A podcast by DreamdataHow to do revenue attribution the right way?On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Grow Your B2B SaaS Podcast hosted by Joran Hofman. They are discussing how to master revenue attribution. Discover how understanding this crucial process goes beyond tracking customer origins—it's about comprehending the entire customer journey and optimizing marketing strategies.They delve into key steps, metrics, mistakes, and effective strategies to empower your B2B SaaS growth.For more episodes go to the Grow Your B2B S...2024-01-1535 min
Attributed - A podcast by DreamdataBehind the scenes of the Dreamdata Reveal Launch!Get ready for a groundbreaking revelation on the Attributed Podcast! Join hosts Laura and Steffen as they unveil the hidden potential in B2B engagement. Did you realize that a staggering 41% of companies interacting with your brand remain undiscovered in your CRM? It's like uncovering buried treasure!Discover the power of Dreamdata Reveal, a tool empowering B2Bs to unveil this hidden demand, no matter where it hides. From website browsers to LinkedIn Ad engagements to comparisons on G2, we've got your back. Don't miss this eye-opening episode!...2024-01-0829 min
Attributed - A podcast by DreamdataFrom Trustpilot to DreamData A CTOs Journey in b2b SaaS with Ole-DallerupOn this episode of Attributed Ole Dallerup, CTO and Co-founder at Dreamdata is a guest on The Hyperengage Podcast hosted by Adil Saleh and Taylor Kenerson. They chat about Ole's remarkable journey from Trustpilot to B2B SaaS. Discover his insights on MVP development, early customer feedback, finding product-market fit, and the art of balancing short-term delivery with long-term technical vision as a CTO. Don't miss this insightful conversation!For more episodes go to The Hyperengage Podcast: https://podcasters.spotify.com/pod/show/the-hyperengage-podcast/F...2023-11-2733 min
Attributed - A podcast by DreamdataB2B Marketing for Founders and Small BusinessesOn this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on The Marketing Mix Podcast hosted by Steve Cummins. Marketing Attribution helps you determine which investments are paying off, whether it's PPC ads, SEO, or events. Learn more in this episode, where we discuss the importance of tracking customer journeys, different attribution models, data hygiene, and the limitations of Google Analytics in B2B attributionFor more episodes go to The Marketing Mix Podcast: https://www.buzzsprout.com/2135856/13507537Follow Steve Cummins on L...2023-11-2032 min
Attributed - A podcast by DreamdataAre we doing B2B marketing attribution all wrong? | Steffen HedebrandtOn this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the CMO Convo Podcast hosted by Will Whitham. They dive deep into the world of marketing attribution, particularly in the context of B2B. In B2B marketing, where buying cycles are often lengthy and the customer journey involves multiple touchpoints, tracking each step of the process is crucial to making informed decisions about your marketing investments.However, there's a challenge that many B2B marketers face. The tools commonly found in modern B...2023-11-0630 min
Attributed - A podcast by DreamdataContent ROI: How B2B Teams Measure & Optimize for SuccessOn this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Revenue Rehab Podcast hosted by Brandi Starr. Steffen brings a wealth of expertise in bridging marketing efforts with revenue generation. He possesses a strong growth-oriented mindset, is deeply rooted in data-driven approaches, and has a passion for scaling the commercial aspects of a company.With a reputation as a growth strategist and a history of successfully expanding businesses and assembling teams at Upwork and Airtame, Steffen intimately understands the challenges of rapidly scaling marketing and g...2023-10-0234 min
Attributed - A podcast by DreamdataRevamping Sales Processes: Lessons from the Field with Steffen Hedebrandt Part 2On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. In this second part of the interview, Steffen Hedebrandt emphasizes the importance of balancing intuition with rational decision-making and detaching oneself from ideas. They point out that many people struggle with being emotionally attached to their preconceived ideal customer profile, which may not match the actual market.To overcome this challenge, Steffen suggests a framework where one can use intuition and passion when brainstorming ideas. However, they also e...2023-09-1824 min
Attributed - A podcast by DreamdataDreamdata: Solving the Problem of Attribution and Connection for Data with Steffen Hedebrandt Part 1On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. Steffen highlights the significance of tracking data and optimizing for the right things in order to achieve financial effectiveness. He points out that many companies fail to effectively track their marketing activities, which makes it impossible to measure the effectiveness of their spending. To track data effectively, he emphasizes the need for the right tools.For more episodes go to theSelling SaaS Podcast: https://selling-saas.s...2023-09-1122 min
Attributed - A podcast by DreamdataHow to Build A predictable Growth Engine with Steffen HedebrandtIn this episode of Attributed Steffen Hedebrandt, co-founder and CMO of Dreamdata is a guest on The Messy Growth Show hosted by Christian Godoy Jørgensen.They are talking about a repeatable revenue growth machine. What it actually is, how it works, and what tracking is needed. You will also learn how to properly set it up. For more episodes go to the The Messy Growth Show: https://messygrowthshow.com/Follow Christian Godoy Jørgensen on LinkedIn: https://www.linkedin.com/in/christianjorgensen/F...2023-09-041h 00
Attributed - A podcast by DreamdataFocusing on revenue goals with cross functional teams — Ole DallerupIn this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In this second part of the interview Ole and Etienne are going through the topic of how to focus on revenue when scaling and developing cross-functional teams. Ole explains the importance of being able to measure and link your product functionality and features to revenue impact and share that feedback with your team. For more episodes go to the CTO Podcast: https://ctopod.com/Fol...2023-07-1717 min
Attributed - A podcast by DreamdataBecoming a Tech leader of a fast-growing startup — Ole DallerupIn this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In the first part of the interview, they are discussing the full path of becoming a tech leader of a fast-growing startup. How to stay on top of different responsibilities from coding, building a product and raising a team. For more episodes go to the CTO Podcast: https://ctopod.com/Follow Etienne de Bruin on LinkedIn: https://www.linkedin.com/in/etd...2023-07-1019 min
Attributed - A podcast by DreamdataThe Power of Alignment: Driving Revenue through Marketing and Sales SynergyIn this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Demand Gen Made Simple hosted by Janelle Amos. The alignment of different departments in organisation is a powerful tool in modern GTM strategy. Steffen goes through his experience and what impact it has on the growth and performance of organizations.For more episodes go to the Demand Gen Made Simple Podcast: https://elevate-growth.com/podcastFollow Janelle Amos on LinkedIn: https://www.linkedin.com/in/janelleamos/Follow Steffen Hedebrandt on Li...2023-07-0325 min
Attributed - A podcast by DreamdataMaximizing LinkedIn with Ideal Customer Profile & Social SellingIn this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Interesting B2B Marketers Podcast hosted by Steve Goldhaber.Steffen is going through his experience on defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn to increase company momentum and growth!Get to know Steffen, his past experience from his first marketing job and learnings on the importance of connecting marketing tactics to revenue to avoid losing money and going bankrupt. For more episodes got to Interesting B2B...2023-06-2638 min
Attributed - A podcast by DreamdataAligning Sales & Marketing Teams Through Customer Journey MappingOn this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick.They are discussing the importance of:having a shared ICP to align sales and marketing efforts accountability, efficiency, and collaboration between sales and marketing teams.the importance of high-quality leads from high-intent channels. accurate customer journey tracking.For more episodes got to B2B Revenue Leaders Podcast: https://www.testimonialhero.com/b2b-revenue-leaders-podcastFollow Dustin Tysick on LinkedIn: https://www.linkedin.com/in/dustintysick/...2023-06-2225 min
Attributed - A podcast by DreamdataHow we’ve 4x’ed our ARR past $3 MN using our brilliant LinkedIn strategyIn this episode of Attributed Lars Grønnegaard CEO and Co-founder of Dreamdata is a guest on the B2B SaaS Podcast hosted by Upendra Varma. Dreamdata’s growth has been 4x over the last 12 months. Lars is discussing the influence of social selling strategy on LinkedIn on the above growth and how it’s done at Dreamdata. They also cover topics like: sales cycle, expansion, churn, external funding, and future vision.For more episodes got to the B2B SaaS Podcast: https://b2bsaaspodcast.com/Connect with Upendra Varma: https://twitter.com/upendr...2023-06-1923 min
Attributed - A podcast by DreamdataFully Leveraging Marketing Data with Lars Gronnegaard of DreamdataIn this episode of Attributed Lars Grønnegaard CEO at Dreamdata is a guest on SaaS Scaled Podcast hosted by Arman Eshraghi, CEO and founder of Qrvey. They are discussing the importance of marketing data in a B2B market, and how a SaaS service was created to serve that need.For more episodes got to the SaaS Scaled Podcast: https://www.saasscaled.com/Connect with Arman Eshraghi: https://www.linkedin.com/in/aeshraghi/Connect with Lars Grønnegaards: https://www.linkedin.com...2023-06-1235 min
Attributed - A podcast by Dreamdata10 Paid Ad Tactics That Always Work in B2BPaid ads can be both a holy grail and a poisoned chalice for the B2B marketer. An easy way to get in front of your audience, and an equally easy way to waste money. It’s a difficult balance especially when you add ever-changing buying habits to the mix. So just how do you get paid ads right in B2B?Silvio Perez founder of AdConversion and a B2B Performance Marketing Expert will help answer just this question by offering 10 tactics that always work.Follow Silvio Perez on LinkedIn: https://ww...2023-06-0548 min
Attributed - A podcast by DreamdataAccelerating Growth with Data- Attribution Benchmarks and Efficient GTM StrategiesIn this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer. Steffen is sharing his best practices for data-driven attribution.You will learn about:Dreamdata’s approach to data-driven marketing strategy.Why benchmarking is so impactful for marketers.What obstacles or mistakes do marketers encounter when developing a data-driven strategy?Why UTM codes and best practices are a bigger blindspot than you think.Which marketing channels should we prioritize first?When is attribution and data collection not effective?F...2023-06-0126 min
Attributed - A podcast by DreamdataOptimising B2B Revenue AttributionIn this episode of Attributed Lars Grønnegaard is a guest on SaaS Stories Podcast hosted by Joana Inch. They are diving into a discussion on how to navigate the challenges B2B Marketers are facing. You will learn the importance of:Understanding your target audience while building a product. Offering a free trial.Building a communityData collection and analysis in measuring the success of marketing campaignsMarketing and Sales Alignment in ABM CampaignsPlus so much more!! For more episodes got to the SaaS Stories Podcast: https://open.spot...2023-05-2957 min
Attributed - A podcast by DreamdataHow do we in Dreamdata decide on which content to write about?Quality Content engages your audience, attracts new customers, moves your prospects down the funnel and educates your existing customers.But this takes more than just good writing. Choosing which topic to write about, targeting your audience with the right content at the right stages of the journey, and succeeding with distribution, takes time to get right.For us at Dreamdata, getting this right requires consistency, plenty of experimentation and quality data to tell us what’s worked and where.Steffen will be joined by Je...2023-05-2534 min
Attributed - A podcast by DreamdataWhen times are tough we should lean on the strength of branding2023 is a rollercoaster!And it is less fun to be in marketing as budgets are really scarce.Gwen Lafage, VP, Brand and Content at Sinch is our next guest to discuss the strength of branding.She has been building strong brands for a long time.We will walk through the branding trends that we are seeing.Which of the trends are to be adopted by B2Bs for strong company growth?Which branding tactics work best when an economic crisis hits?2023-05-2245 min
Attributed - A podcast by DreamdataWhat to do in the first 100 days as a Marketing LeaderThe first 100 days in a marketing leading role are challenging, nerve-wracking, exciting, and extremely important. You need to use this time to build the credibility you need to position your leadership for high impact.Our guest Andreas Obel Director of Marketing at Neurons and Steffen Hedebrandt CMO at Dreamdata are digging into the topic of leadership.- How to succeed in a Marketing Leader Role in the first 100 days- What are the first steps to focus on- What worked well from their personal...2023-05-1840 min
Attributed - A podcast by DreamdataThe Science of Great Sales Meetings.Everyone thinks “building rapport” is an art and those who succeed in sales are people who are “naturally good at it” but then if you look at the data, “successful meetings” have a lot more in common than you’d think.Our guest Daria Danilina is a Co-founder of Salesroom and an expert within great sales meetings.You will learn: - How to build rapport with buyers?- When does it start?- How do you navigate calls 1:1?- Does it differ from cal...2023-05-1530 min
Attributed - A podcast by DreamdataHow to do product-led sales as a B2B company - by UserflowWhy flipping from Sales-Led to Product-Led can give customers greater value and increase revenue?Join Esben Friis-Jensen Co-Founder and Chief of Growth at Userflow and Steffen Hededebrand Co-founder and CMO at Dreamdata talking about successful product-led growth strategies for B2Bs.Some insights:- Why is product-led growth important- How do you build a successful product-led B2B business?- How to still stay customer-focused?- Turning your product into a growth engine2023-05-1132 min
Attributed - A podcast by DreamdataA new marketer in your team - ChatGPTAI has been shaking up nearly every industry! A new category has recently entered the market:generative AI.How is ChatGPT going to revolutionize B2B marketing in 2023, and how do brands need to navigate in order to make the most of it?We are sitting down with Mellonie Francis, Founder of “Are you B2B”.We will dig into how tech enables marketing from creation, analytics and scheduling.You will learn:- How to use...2023-05-0828 min
Attributed - A podcast by DreamdataStrategic SEO and Content to hit Your ARR GoalsSEO can be an effective strategy to drive traffic to your site and put you ahead of the competition! But competition is tough. Putting many marketers off SEO entirely.Can SaaS brands hit their ARR goals faster with strategic SEO and content?Maeva Cifuentes, CEO of Flying Cat Marketing, an SEO agency that helps B2B SaaS companies to grow from 5-20% by creating high-quality content, is going to share:- How to turn your website into one of their greatest inbound revenue channels...2023-05-0430 min
Attributed - A podcast by DreamdataBoosting your Revenue with G2 Intent DataDid you know that B2B customer journeys with a Review Site as the first touch are 63% shorter than the average journey?!When companies are lurking around G2 reading reviews and making comparisons, they’re sending out some serious buying intent signals.And the best part is, G2 makes this intent data available, giving you an insane source of hot leads that will have your BDRs bringing in deals like no tomorrow.Our guest Robin Izsak-Tseng, VP of Revenue Marketing at G2, will be sh...2023-05-0137 min
Attributed - A podcast by DreamdataUncover the ROI of all your marketing activitiesCalculating Marketing ROI is so much easier when you do it in a structured way.But there is so little structure in all those marketing initiatives that most of the companies choose to trust guts that it works rather than calculating the actual ROI.We’re close to cracking this code!And we want to share it with you.- Which activities are profitable?- How to manage budget allocations?- How to prioritize spend or cut costs?...2023-04-2726 min
Attributed - A podcast by DreamdataIlluminating the B2B buying journeyOn this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism.B2B Buying behavior has changed tremendously during the last few years. It has shifted toward omnichannel, B2C-like experiences and personalization.Steffen and Alice discuss those changes and how can we use attribution to illuminate the multitude of touch points within that journey.For more episodes got to the Loop Podcast: https://podcasts.apple.com/gb/podcast...2023-04-2440 min
Attributed - A podcast by DreamdataHow to Attribute B2B Marketing Activities to RevenueOn this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski. Steffen is sharing his experience of working with various B2B companies. He will go through topics like:How to properly evaluate B2B attribution insightsMetrics and touchpoints that can be used to determine meaningful customer engagementWhat are the biggest problems B2B companies are facing with attribution and how to solve them? How to use LinkedIn and Podcast to grow your audience. Us...2023-04-2036 min
Attributed - A podcast by DreamdataAnalyst Relations - the missing link in your B2B marketing strategy?Analyst Relations - the missing link in your B2B marketing strategy?Have you considered implementing an Analyst Relations (AR) strategy?Join our next guest, Wendy Shlensky, an AR expert with over 20 years of experience working with industry analysts at Canopy Communications & Marketing, as she shares her knowledge and insights on how AR can drive revenue through influence.You’ll learn:- What AR actually is? / Insights all CMOs should know- Why is it important?- When you should start thinking about implementing it...2023-04-1735 min
Attributed - A podcast by DreamdataHow to achieve sales and marketing alignmentOn this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka. Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa. But it’s not as easy…Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to repeat the success. He will also go through self-reported attribution and its role in analytics as well as how to us...2023-04-1329 min
Attributed - A podcast by DreamdataIs Attribution killing Marketing?Historically Marketing was a creative craft.Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers.Are we totally killing marketing by asking for numbers?Where is the balance?Why are we even having this question?Carey Picklesimer is an Attribution expert focusing on Marketo consulting.We will get on straight talking about attribution. She has seen both sides of the coin. How can we balance creativity and numbers?2023-04-0639 min
Attributed - A podcast by DreamdataThe Guide to a B2B Influencer Marketing StrategyTHE B2B customer journey is long and a part of it is not visible.Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B.We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin.- What is Influencer Marketing for B2Bs?- Benefits of adding external micro-influencers to talk about your brand- How is influencer Marketing shaping B2Bs?- How...2023-04-0337 min
Attributed - A podcast by DreamdataHow Cognism shifted from Lead Generation to Demand GenerationMarketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table.Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism.Fran is going to share Cognism’s journey of going from LG to DG and how it increased high-intent demo requests, hand-raisers and people who are actually looking to buy.Connect with Fran Langham: https://www.linkedin.com/in/fran-langham/Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/Thanks fo...2023-03-3031 min
Attributed - A podcast by DreamdataFigure out your Revenue MachineIn this episode of Attributed Lars Grønnegaard is a guest on the B2B SaaS CEOs Podcast hosted by Josef Fallesen. Lars is sharing his advice on GTM strategies for startups and GTM data. You will hear what are Dreamdata's top KPIs and why they chose them as well as what is Lars’ take on ever-feared cold calling. For more episodes got to the B2B SaaS CEOs Podcast: https://open.spotify.com/show/3E2xZDzFIKoUkIzPGfCRLKConnect with Josef Fallesen: https://www.linkedin.com/in/josef-fallesen-98440864/Connect with...2023-03-2735 min
Attributed - A podcast by DreamdataAccount Based Marketing mastery.Account Based Marketing strategy requires:- Precise planning- Clear knowledge of the target accounts- Good coordination across all revenue teams- Many well-planned steps to prove them working to upper managementPixelz is one of the companies that master ABM like none else and Katrine Rasmussen (CMO) steering the ship. In this episode, we will discuss everything about ABM campaigns and how to master their execution. Connect with Katrine Rasmussen: https://www.linkedin.com/in/katrinerasmussen/Connect w...2023-03-2330 min
Attributed - A podcast by DreamdataThe Secret to Better LinkedIn Ads Performance: LinkedIn Offline ConversionsWait, even more value from LinkedIn Ads?! Yes!LinkedIn Offline Conversions allows you to attribute sales-funnel data back into the Campaign Manager. That is, you can tell LinkedIn what your most successful campaigns have been in dollars and deals!And with Dreamdata, you can automate this process and feed only data you’re fully confident in.This means better matching, ad relevance optimisation, reporting, and ultimately better RO.To unpack this awesome feature we’re hosting LinkedIn’s very own De...2023-03-2028 min
Attributed - A podcast by DreamdataWhat's the best way to do B2B LinkedIn Ads?Is LinkedIn the place to run your Ads? Let’s see:- Ads on LinkedIn reach more than 13% of the entire world population.- 4 out of 5 LinkedIn members are decision-makers.- The average ROI of LinkedIn ads is 17.60%.- You can target exactly the accounts on your target listLinkedIn is especially useful for B2B businesses. If you want to reach your target audience as a B2B Marketer you should learn the best practice of applying LinkedIn Ads as a part of...2023-03-1646 min
Attributed - A podcast by DreamdataTo gate or not to gate your B2B content?Content gating has become an existential topic.Everyone has an opinion and YES or NO depends on many factors.In this episode of Attributed CEO of Dreamdata Lars Grønnegaard is sharing his opinion on the matter and going through some facts:Which content should you gate?Why gating is not always a bad ideaThe cost of gating your content: conversions = $User experience on the websiteConnect with Lars Grønnegaard: https://www.linkedin.com/in/larsgroennegaard/Connect with Laura Erdem: https://ww...2023-03-1325 min
Attributed - A podcast by DreamdataSocial selling in your marketing strategy - why you should do it.In this episode, Laura Erdem AE at Dreamdata is a guest on the Social Media Sucks podcast hosted by Yu Zhao and Chris Kubbernus.Social selling is a new approach to selling that allows salespeople to establish relationships and target prospects through existing connections. If done right, it can replace the dreadful practice of cold calling. Laura is sharing the benefits and different approaches to social selling, tips and tricks on how she grew her personal following on LinkedIn by implementing social selling. At the same time, she created m...2023-03-0953 min
Attributed - A podcast by DreamdataHow to Spark Energy into B2B ads?In the ocean of B2B Brands, everyone is trying to stick out. How to make sure your buyers are not greeted with the same boring message, product and content…Our host Laura Erdem meeting with Zineb Layachi - The dream team girls are going to share their stories and ideas on the creative approach and using fun in B2B.Connect with Zineb Layachi: https://www.linkedin.com/in/zineblayachi/Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/Thanks fo...2023-03-0636 min
Attributed - A podcast by DreamdataAre you Attribution Ready?You’re thinking about kicking off Attribution but is your organisation ready for it?You don’t want to invest in a platform and not be getting any value from it.Our Guest Andrew Smith CEO at Attributa is going to talk about when organisation is ready to take that step and is going to provide you with a full Attribution Readiness Checklist.Connect with Andrew Smith: https://www.linkedin.com/in/drewsmitty/Connect with Laura: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podc...2023-03-0241 min
Attributed - A podcast by DreamdataAchieving Marketing Alignment with SalesSteffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith. Steffen shares his recipe on how to align marketing and sales teams. A well-oiled go-to-market team will mean better targeting, nurturing, and selling; ultimately leading to more pipeline and revenue. But what is the best way and what are the metrics that drive real success? Listen to more episodes of the Power Hour Podcast: https://b2bpowerhour.com/Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in...2023-02-2730 min
Attributed - A podcast by DreamdataGrowth Channels: Should you diversify or stick to one that works?Are you putting all your eggs in one basket??A lot of companies do - They try to find ‘The One channel that brings all the money and then just stick with it.With the constant changes in the digital space and the way we do Sells it might not be the best approach. In today’s episode our guest Casper Emil Sciuto Rouchmann the Founder of SparkForce talks about why you should be diversifying your marketing strategy.Connect with Casper Emil Sciuto Rouchmann: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/2023-02-2338 min
Attributed - A podcast by DreamdataMarketing Operations perceptions | How to do AttributionIn this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentworth and Simon Daniels. Steffen is sharing his thoughts and experience on B2B attribution and what role MOPs have to play in measuring marketing success. For more episodes go to What’s MOPs got to do with it Podcast: https://www.whatsmops.com/podcastConnect with Simon Daniels: https://www.linkedin.com/in/simondaniels/Connect with Karla Wentworth: https://www.linked...2023-02-201h 12
B2B SaaS CEOs36. Lars Grønnegaard (Dreamdata) - Figure out your revenue machineThey are on a mission to help B2B Go-to-market teams to figure out their revenue machines.Listen to a great episode with Lars from Dreamdata.We're talking about:1:35 - Dreamdata's elevator pitch.2:20 - The story of how Dreamdata was born.07:50 - GTM strategies for a startup.11:40 - Dreamdata's top KPIs and why they chose them.14:30 - The best way to do cold outreach to Lars.17:10 - A fun fact about Lars.17:55 - One of Lars' biggest mistakes in...2023-02-2035 min
Attributed - A podcast by DreamdataGifting in B2B Marketing - better do it right!Gifting in B2B Marketing - if you do it better do it right!If you were to send a gift to your prospect:What would it mean for the closing rate?Gifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a T-shirt… At the same time, it might seem too much to send your prospect a golf club.What works in B2B Marketing if you want to do gifting right? In...2023-02-1633 min
Attributed - A podcast by DreamdataLars Grønnegaard Dreamdata - Revenue AttributionLars Grønnegaard is a guest on the Code Story Podcast hosted by Noah Labhart. This is the story about Dreamdata creation. Get to know Lars, one of the Dreamdata’s co-founders and CEO. Outside of work, Lars is a family man who loves mountain biking and Alpine Skiing. Before his current venture, Lars was primarily a product guy. While running a product team as an SVP of Product at Trustpilot he knew growth was driven by a mix of marketing, product and sales activities. With no understanding of what impact each team...2023-02-1330 min
Attributed - A podcast by DreamdataHow to structure content during Face to Face EventsF2F events are back!And they are expensive!To get the best ROI of F2F events, the whole team or even a company needs to be involved.In this episode of Attributed Podcast by Dreamdata we are hosting Nick Capozzi, The Master of Storytelling at Demostack. Nick has a long-standing career planning events to perfection. He shares his expertise on:- How to prepare for Conferences?- What kind of content to create during conferences?- When to post the content created?- How to repurpose...2023-02-0928 min
Attributed - A podcast by DreamdataUnlocking Revenue AttributionIn this episode, Steffen Hedebrandt, Co-Founder and CMO at Dreamdata is a guest on The Revenue Engine Podcast, hosted by Rosalyn Santa Elena. Understanding the impact of every touchpoint in the customer journey is still a matter Marketers struggle with. Steffen is a subject matter expert in connecting marketing and sales activities with revenue. He shares his expertise and insights about what revenue attribution is, why it is important, and how to best approach it.For more episodes go to The Revenue Engine Podcast: https://www.salesiqglobal.com/podcasts/the-revenue-engine-podcastC...2023-02-0633 min
Attributed - A podcast by DreamdataSocial selling from the CEOs perspective!Dreamdata CEO Lars Grønnegaard is a guest on the SaaS Nordic Podcast hosted by Daniel Nackovsky and Thomas Sjöberg. Tune in to this episode and get inspired on how to be successful with Social Selling as a company!! Lars is sharing the story/journey of Dreamdata - How to become successful and where to start.They are touching subjects from the implementation of corporate Social Selling that includes all employees and how to be able to continue it to how to actually measure the ROI of Social Selling. All...2023-02-0243 min
Attributed - A podcast by DreamdataHow to balance Brand vs. DemandDemand over Brand or Brand over Demand…Sure, both are great!Marketers usually employ them separately at different stages as part of their growth strategy. Yet, on their own, they might not give the expected results. Bringing them together is the right path to success!However, balancing brand and demand can be challenging. In this episode, Andrew Davies a CMO at Paddle is sharing his journey of balancing these two. Providing golden tips on how to unlock the value of your brand and drive more revenue by aligning with demand gen.2023-01-3034 min
Attributed - A podcast by DreamdataLinkedIn Social SellingLaura Erdem an AE at Dreamdata is a guest on Mallonie Francis Podcast called Innovative Minds. Dreamdata Team decided to start an experiment with LinkedIn Marketing and Laura struck LinkedIn gold with a post about the customer journey. The whole journey started from there and since then Laura’s adventure with Social Selling started. Her LinkedIn content is punchy, informative and always full of energy. She started building her pipeline based on LinkedIn Conversation and was extremely successful. In this episode, Laura tells her story, of how to be succ...2023-01-2654 min
Attributed - A podcast by Dreamdata5 Unconventional Effective ABM TacticsAccount-Based Marketing remains one of the foremost B2B Marketing Strategies… but nailing ABM remains a hard-to-master skill.In today’s episode, Steffen is joined by Vladimir Blagojevic Co-Founder at FullFunnel.io and author of ‘6 Weeks ABM Playbook’ and he is sharing his 5 unconventional effective ABM tactics.Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.2023-01-2349 min
Attributed - A podcast by DreamdataHow to connect B2B Content to Pipeline?Content is KING!! But how can you find out if it’s driving your demand, pipeline and eventually revenue?Which content should you produce more of?What should you stop wasting your time with?This time you will meet the most clever Data Scientist - Mikkel Settnes, Director of Data Science at Dreamdata, he knows all the tricks in the books on how to use data for the benefit of your content. Enjoy the episode and don’t forget to rate us and give us a comment. ...2023-01-1922 min
Attributed - A podcast by DreamdataBuilding a Revenue Attribution PlatformLars Grønnegaard was a guest on the Tekpon SaaS Podcast hosted by Cristian Dina. In this episode, you will discover the story of Dreamdata - how do you build A Revenue Attribution Platform? The idea of Dreamdata was born out of the founder's experience of trying to understand which impact each team in the organization had on Revenue. In B2B - customer journeys are long, Many team members and stakeholders are involved in the process and the tools available at the time were siloed and offered little insight. They needed a s...2023-01-1621 min
Attributed - A podcast by DreamdataWhat is MQL Attribution?Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, host of the show they are discussing marketing qualified leads and how to attribute them. Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious which metrics matter while trying to attribute MQLs buckle up and listen to this episode. For more episodes subscribe to Metrick Stack: https://www.klipfolio.com/metric-stack/ep...2023-01-1225 min
Attributed - A podcast by DreamdataBuilding Your First Professional Sales TeamLars Grønnegard CEO at Dreamdata.io is a guest on the Sales Talk with CEOs Podcast hosted by Alice Heiman. When you’re an early-stage startup getting off the ground, hiring Salespeople decision will impact your future growth. You need a step forward, not a setback. Lars is sharing his tips and knowledge on the importance of finding new sales hires with an entrepreneurial spirit. Lars as a CEO with a sales team successfully handling the bulk of work still stays involved in the sales process and will share how experimenting and data can ease up the...2023-01-0944 min
Attributed - A podcast by DreamdataThe Growth tactics that led ProfitWell to a $200 million saleGoing from a small startup to Fortune 50.Patrick Campbell the founder and CEO of ProfitWell will share his 10 years of experience and insights on growing a bootstrapped business to 8-figures and advice on the:- When to sell and why - What made Patrick take that decision- What are the do’s and don'ts and how to avoid mistakes- How to create a competitive market for your businessConnect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/Connect with Patrick Campbell: https://www.linkedin.com/in/patrickccampbell/...2023-01-0238 min
Attributed - A podcast by DreamdataMeasuring Content’s Impact on PipelineIn today’s episode, Laura Erdem an AE at Dreamdata is a guest on the B2B Power Hour Podcast where she sits down with Morgan Smith and discusses how to use Content and Social Selling to drive the pipeline. You will learn everything about how we at Dreamdata use LinkedIn and Content to generate demand and close more deals. Enjoy it. For more episodes subscribe to B2B Power Hour Podcast here: https://b2bpowerhour.com/Connect with Laura: https://www.linkedin.com/in/lerdem/Connect with Morgan Smith: ht...2022-12-1941 min
Attributed - A podcast by DreamdataHow does it feel to start Social Selling?At Dreamdata we tested our way through to Social Selling.During this session, we will share the do’s and don'ts with you so you do not need to repeat the failures.And go straight for the win.Laura Erdem and Ines Ben Farhat joined Dreamdata at different parts of the Social Selling journey at Dreamdata. They will go through all the steps on: - How we started- How we failed- What worked- How did it feel to be onboarded to Social Selling as a new employee2022-12-1236 min
Attributed - A podcast by DreamdataHow to use attribution to see ROI from content and SEOThis week we are sharing the episode of “The SEO Growth Podcast” hosted by Maeva Cifuentes CEO of Flying Cat Marketing Agency. Steffen Hedebrandt, CMO and Co-founder of Dreamdata talks about how to properly use attribution to see ROI from Content and SEO. If you want to be able to make data-driven decisions and drive the most ROI - You need to differentiate two types of content. There is Content that drives traffic to your website and there is Content that helps buyers make decisions during the buying process and learn more about your product. Whic...2022-12-0527 min
Attributed - A podcast by DreamdataTracking marketing impact in a cookie-less world.How to track marketing impact in a cookie-less world?This is THE question we get asked the most. In this episode, we are joined by Lars Grønnegaard CEO at Dreamdata and Bjørn Wessel-Tolvig Senior Copywriter and Content Marketing Manager at Cookie Information. Once and likely not for all we will discuss: - Are 3rd party cookies dead?- Are they? Will they be dead?- What to do to prepare for it?- What's the difference between 3rd, 1st and cookie-less tracking?- How can marketers sh...2022-11-2830 min
Attributed - A podcast by DreamdataUnlocking B2B Buying Group Journeys to Drive Revenue FasterDreamdata CMO and Co-founder Steffen Hedebrandt was a guest on B2B Uncovered Podcast hosted by Paul Denham. The world around us is shifting and B2B sellers have to catch on to the fact that B2B buying behavior is changing as well. B2B Buyers are now creating their path to purchase before they even connect with sales. Customer journey is no longer a straight line - Today’s customer journey is much more complex than ever before.In this episode, Steffen shares his knowledge on how to unlock these complex journeys an...2022-11-2144 min
Attributed - A podcast by DreamdataContent as B2B revenue driver?In B2B CMOs and Content Marketers do know that content matters. Everyone wants more Content but proving the true value of content production remains an enigma for the larger part of most companies. Content is notoriously difficult to measure.Do visitors consuming your content go on to become opportunities and revenue months later?What content is most effective at which point in the funnel?We are joined by Philip Mahler CMO at Eskimi giving all his tips on how to turn content marketing into a powerful revenue driver. Connect...2022-11-1438 min
Attributed - A podcast by DreamdataHow to prepare for a Marketing Leader role?The first 90 days as a Marketing Leader are crucial for your success in the role. We are chatting with Juliana Geller Head of Marketing at Uizard. Brazilian B2B Marketing Geek with a flare for demand gen, data-driven marketing strategy and marketing operations in startups.We cover:- What to focus on before you start in your new leadership role as a marketer? - First 30 & 60 days in the role- Juliana's plans for the future of her roleConnect with our hosts and guests:Laura Erdem: https://www.linkedin...2022-11-0733 min
Attributed - A podcast by DreamdataExploring B2B Go-to-market benchmarks 2022In Q2 2022, Dreamdata released our first B2B go-to-market benchmarks report, in this episode Laura, Steffen, Jeremy and Lars are going through the report’s main findings, and what these reveal about the B2B customer journey.They cover: - How long does the average B2B customer journey take?- How many touches are there before closing a deal?- How many stakeholders are involved in customer journeys?- How does the first touch channel influence the customer journey?Connect with our hosts and guests:Laura Erdem: https://ww...2022-10-3131 min
Attributed - A podcast by DreamdataWelcome to Attributed - A Podcast By DreamdataAn intro to Attributed - A new Podcast By Dreamdata, with main hosts, Laura Erdem and Steffen Hedebrandt.
Connect with our hosts:
Laura Erdem: https://www.linkedin.com/in/lerdem/
Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/
Visit Dreamdata's website: https://dreamdata.io/2022-10-2800 min
Tekpon SaaS Podcast020 Building a B2B revenue attribution platform | Podcast with Lars Grønnegaard - DreamdataDreamdata was born out of the founders’ own experience. They struggled to gain a holistic understanding of what impact different teams in the organization were having on revenue. The solutions available were siloed and offered little insight into the long and complex B2B customer journey. They needed a solution designed specifically for B2B. A product that could replace the siloed tools and help understand the full value of actions. One which would continually be developed, and crucially, not drain internal resources. They couldn’t find one. So they built Dreamdata.
Connect with Lars...2022-09-2821 min