Shows
DrivingSales InsightsBuilding a Digital Marketing Game Plan for the Second Half of the YearIt’s Halftime… Do You Have a Winning Game Plan for the 2nd Half? In this webinar, we will review your digital marketing game plan for the 1st half of the year and show you how to determine what worked and what didn't.You’ll learn how to develop a winning game plan for the rest of 2019 and help you build a process to implement a successful marketing plan. Then we will help you establish how to implement a digital marketing plan discussing what your biggest opportunities are around digital marketing.Today it is more im...2024-07-1635 minDrivingSales InsightsMastering Training and Recruitment in the DealershipDiscover the secrets to effective automotive dealership training and dealership recruitment with Paul Budvitis, CEO and founder of Insurian as he sits down with DrivingSales. In this insightful video, Paul shares his wealth of experience on sales training tips, the importance of automotive mentorship, and strategies to empower your team.Whether you're looking to enhance your car sales techniques or seeking to excel in the automotive industry, this video is packed with valuable insights and practical advice. Watch now to transform your training programs and drive success in your dealership!2024-07-0927 minDrivingSales InsightsDeveloping Processes That Actually Retain TalentIn our business, consumers don't get a better experience from your processes, they get it from your people. But how well are you training your people? Many times a process or product is put in place to help solve a problem. A new product or process is only as good as the people who implement it.Join Jason Volny, National Training Manager at DrivingSales, for an exclusive DrivingSales webinar. Watching this webinar will teach you what you are currently doing wrong when it comes to developing talent and then help you develop a framework to develop and train...2024-07-0135 minDrivingSales Insights4 Tips to Influence Buyer BehaviorLearn how to pursue in-market car shoppers effectively. What truly motivates car shoppers to their next purchase? How should your BDC/Sales teams follow up when shoppers are in market and throughout the rest of their purchase lifecycle to stay top of mind?Join Gray Scott, Marketing Director for Muller Honda and Muller Honda of Gurnee, and Jon Petron, Vice President of Advanced Services at Outsell, on June 6 at 2:00 pm ET for a live webinar moderated by DrivingSales as they discuss intent to purchase versus consumer intelligence and how to turn those insights into actionable sales.2024-06-2640 minDrivingSales InsightsMaximize Your Automotive Marketing ROIJoin Dan Trinidad, Founder and CEO of Benchmark Data, as he dives deep into the crucial question every business faces: "What's my ROI?" Discover practical tips on how to optimize your marketing strategies, enhance process efficiency, and leverage software systems for better business outcomes. Whether you're a business owner, general manager, or an executive, this video will empower you with knowledge to understand and improve your return on investment across various marketing channels.Key Highlights: - Understanding ROI in marketing and how to measure it effectively. - Strategies for enhancing operational efficiency to boost ROI. - I...2024-06-1830 minDrivingSales InsightsFrom First Search to Final Sale Understanding Today's Customer JourneyThe modern customer journey has changed with the majority of decision-making, price matching, and quality assurance done online before even being in the store. Often times consumers are just using the internet to determine which location they will be purchasing or servicing their car based upon convenience and price. Convenience is a factor when determining price and will sway a customer’s decision. Learn how to get an advantage on your competition with these insights into the modern customer journey and how to position yourself for success. When you are able to leverage convenience your customers will tend to...2024-06-1138 minDrivingSales InsightsImplementing Technology - Get From Launch to ROI FasterThere is a lot of tech in your store. Learn about the tips and best practices for maximizing the return on new technology investments as well as getting the most bang for your buck out of existing technology.Implementing new systems and technologies can feel overwhelming for dealership management.There are a lot of tools out there to sell more cars and do more service but if you aren’t using them properly they are being squandered. There's risk involved with any kind of change and since there's an associated cost with new technologies, it can be difficult to...2024-06-0425 minDrivingSales InsightsCritical Trends in Automotive for 2024 Explained by Jasen Rice of LotPopJoin us for a compelling discussion with Jasen Rice, the founder and CEO of LotPop, as he shares invaluable insights into inventory management within the automotive industry. This interview delves into the nuances of inventory trends, economic impacts, and strategic advice for car dealerships striving to optimize their operations in today's ever-evolving market landscape.2024-05-3030 minDrivingSales InsightsThe 5 Biggest Online Retailing Challenges and How to Profitably Overcome ThemAs customer expectations continue to evolve, more and more dealers are turning to online retailing to reduce friction and surpass those expectations. Ensure a successful launch or ramp up your existing solution by learning the 5 biggest challenges to effective online retailing, identify the root cause of these challenges, and discover how to overcome them, profitably.Explore the strategies dealers are using to overcome these challenges in every aspect of their business, from their website to their marketing strategies to their sales team. Watch the video and you’ll learn, laugh, and leave with best practices to successfully integrate an...2024-05-2342 minDrivingSales InsightsGreg Gifford tells us How Google's AI will Revolutionize SEO for Automotive WebsitesJoin Greg Gifford, the renowned SEO guru and Vice President of Search at SearchLab Digital, as he navigates the cutting-edge intersection of SEO and artificial intelligence in the automotive industry. This enlightening video unpacks the profound impact of Google's Search Generative Experience (SGE) on SEO strategies, specifically tailored for the unique challenges and opportunities faced by automotive dealerships.2024-05-1430 minDrivingSales InsightsHow To Win The Trade With The WhyToday’s consumer demands a high level of transparency and independent validation in the dealership experience, especially with the valuation of their trade-in. There’s significant friction in the appraisal process because consumers naturally feel that their vehicle is valued at the top of the market and dealers must set realistic expectations. On top of that, offering high levels of transparency and balancing profitability can be challenging. This session will provide specific tactics that enable you to be transparent and profitable.2024-05-0924 minDrivingSales InsightsFuture-Proof Your Dealership with Generative AIIt goes without saying that Generative AI has revolutionized the way businesses operate across various industries, and automotive is no exception. This groundbreaking technology is redefining the future of automotive dealerships by enhancing customer interactions, optimizing employee efficiency, and boosting overall profitability. Generative AI in Automotive is expanding daily so you don't want to get left behind. Presenter: Derek Simonds, Numa2024-05-0243 minDrivingSales InsightsThe Power of a CDP in Dealership MarketingMike Dececco, Vice President of Business Development at Fullpath, talks to us about the emerging trend in automotive: CDPs. He reviews the value they provide in sales and service marketing and provides specific examples of how it can supercharge new sales as well as retention in your dealership.2024-04-1634 minDrivingSales InsightsPlan to Train or Plan to Fail: Grow Your Sales Managers into Sales LeadersWho taught our sales managers how to lead? Who taught them how to develop and engage our millennial workforce? If your answer is, "They learned by watching the managers before them," you are right. However, what worked for Generation X is accelerating our revolving door in this competitive workforce marketplace. It's the perfect storm, we can't get anyone to apply to sell cars, and if we do get them, we can't get them to stay.We've all been saying this for years. We promote our top salespeople to be our sales managers, however, the competencies to sell a...2024-04-0935 minDrivingSales InsightsSecuring Your Dealership’s Future: Cybersecurity & Compliance GuideIn an era where cybersecurity threats loom larger than ever, protecting your dealership is not just about safeguarding data—it's about securing your future. "Securing Your Dealership’s Future: The Comply.Law Cybersecurity & Compliance Guide" is your comprehensive webinar that delves deep into the cybersecurity and compliance challenges faced by the automotive retail industry today.From understanding the landscape of cybersecurity in automotive retail to implementing a culture of compliance within your team, this guide is tailored to navigate the complexities of today's digital threats.In this podcast, you will discover:•The current state of cybers...2024-04-0339 minDrivingSales InsightsThe Future of Customer Engagement: How AI and Big Data are Creating a RevolutionThis episode explores how AI and Big Data are revolutionizing the way we engage with customers, offering personalized experiences that were once thought impossible. Angelica provides fascinating insights into Equifax's role in enriching dealer data, ensuring cleaner, more effective customer databases for a sharper marketing edge and improved sales tactics. Moreover, we delve into the state of Customer Data Platforms (CDPs) and their critical role in managing the vast seas of data, turning them into actionable insights.This episode doesn't just forecast the future; it gives you the tools and knowledge to shape it, emphasizing the importance of...2024-03-2723 minDrivingSales InsightsNavigating the Digital Transformation in OEM PartsThe auto parts sector is at a critical crossroads. Digital-first preferences now shape consumer and business behaviors alike, redefining commerce. Parts sellers who can provide shoppers with a digital commerce experience are rapidly consuming an ever-growing digital parts marketplace.Mike Rich and Lauren Epler from RevolutionParts share a discussion that dissects the shifting landscape of the parts market. Learn about this shift, the size of the market today, where the market could evolve, and things you can do to prepare yourself.2024-03-2042 minDrivingSales Insights7 Ways Text Messaging Will Boost Your Dealership's Bottom LineDealerships exist in a perfectly competitive market. They sell an identical product at a near-identical price and because of this, to win customers, they have to compete primarily on customer experience. If this is true, your dealership has to be the most convenient for customers to work with.Texting your customers not only helps you keep track of conversations but it also allows your customers to respond whenever they want. Plus, text messages give you the ability to send vehicle images, walk-through videos, and even appointment reminders.2024-03-1428 minDrivingSales InsightsYour Game Plan to Triple Your BDC Close Rate Without Breaking the BankThe Business Development Center, or BDC, has been the subject of heated debate, inspiring headlines like, “Dealerships Are Dead Without a BDC” and “Death to the BDC.” Whether people are for or against BDCs, they all seem to agree on this: manage your BDC the right way and it will deliver significant returns. How significant? Haley Toyota in Roanoke, Virginia, increased its internet lead close rate to 74% by combining the right BDC strategy with e-commerce. That’s more than triple the typical 7-15%. Learn 3 strategies and get your game plan to close more deals, with or without a BDC.Prese...2024-03-1236 minDrivingSales InsightsGenerative AI: Transforming Automotive Digital MarketingDive into the future of automotive digital marketing, featuring special guest Alex Melen, a trailblazer in the digital marketing world. This episode is a deep dive into the evolving landscape of SEO, paid search, and the revolutionary impact of generative AI on the automotive industry. Alex shares his journey from immigrating to founding SmartSites, his insights into the balance between paid and organic search, and a forward-looking discussion on the future of digital marketing strategies. Whether you're a marketer, dealership owner, or just fascinated by the digital revolution, this conversation offers valuable insights and actionable strategies to stay ahead in...2024-03-0739 minDrivingSales InsightsDesktop is DOA. Three Ways to Take Your Digital Showroom to the Next LevelOver the past two years, automotive websites have become bloated with desktop-specific features, but only 30% of a dealership's traffic comes from a desktop computer. This leads to major issues with website mobile speed, and simplicity of UX for shoppers. As website developers, we need to walk the walk when it comes to mobile optimization and really give consumers the experience they've come to expect.Presenter: Cavan Robinson, DealerFire2024-03-0547 minDrivingSales InsightsHow Messaging Can Help You Sell Cars Like Amazon Sells Everything ElseThe majority of car buyers have done most of their research and decision-making before ever stepping foot in a dealership. In fact, the very best leads (based off of closing rate) will come from the dealership website. Most dealers know this and have spent vast sums of time and money optimizing and promoting their websites to accommodate the modern car buyer. Yet, many dealerships are still having trouble converting website visitors and still depend heavily on factory and 3rd party leads.In this episode, we discuss how correctly messaging customers on the right channels can bridge the information...2024-02-2838 minDrivingSales InsightsWhy Data Will be Your Dealership’s Key DifferentiatorDisconnected data is hurting dealerships. It results in websites that cannot provide a fully optimized, personalized experience for customers, and in data silos that make determining ROI on marketing spend nearly impossible. We will first take a deeper look at the impact of this problem, and then dive into solutions on the horizon with the data revolution coming to automotive. We will explore the developing possibilities for connecting data and outline steps every dealer needs to take to actually understand ROI and maximize marketing spend in a rapidly changing digital world.Presenter: Shoshana DuBow, AutoLeadStar2024-02-2225 minDrivingSales InsightsIs a “Faster Horse” Slowing Down Your Sales?Take a hard look at your in-store technology. Flashy kiosks may seem shiny and modern, but they’re effectively the equivalent to what Henry Ford called a “faster horse.” Car shoppers have spent more than 13 hours researching vehicles online before they even visit your showroom, and 65% would consider buying entirely online. They didn’t drive to your showroom to do more research on a kiosk; they drove there to speak with an expert and see the product in person. Learn how to invest in your team and leverage the right tools to deliver the seamless “click & mortar” experience shoppers crave.K...2024-02-2023 minDrivingSales InsightsConvenience Wins 5 Tips to Improve the Customer ExperienceOnline shopping has changed the way that consumers behave. With the rise of sites such as Amazon, Ebay and Etsy consumers now expect the same effortless experience at your dealership. Convenience now tops the list of consumer expectations and dealers that aren’t catering to these expectations will be passed over for those that do.In this webinar, we will discuss how your business can compete in today’s convenience economy and meet the expectations that consumers now have.Key takeaways:How to establish a convenient customer experienceBest practices for your web presenceTips to make...2024-02-1531 minDrivingSales InsightsDriving to the Future Revolutionizing Automotive WebsitesWelcome to a groundbreaking interview hosted by DrivingSales, featuring industry experts Gino Cipperoni and Eliana Raggio from Dealer eProcess Discover how automotive websites are evolving into dynamic, personalized platforms, shaping the future of automotive marketing and training.2024-02-1334 minDrivingSales InsightsInsight Into Auto Buying Habits of Millennials, Pickup Truck Buyers, and More!Understanding different types of people remains a key skill for selling cars. In a time when consumers are increasingly doing their research on their own, primarily online, wouldn't it be great to have a head start on understanding some key buyer segments? At CarGurus, we recently surveyed over 3000 car buyers to find out how they think about car buying, how often they change their minds, and what channels they use to communicate with dealers. This webinar will dig into how Millennials, pickup truck buyers, and Hispanics differ from other buyers, up and down the customer journey.Presenter: Madison...2024-02-0833 minDrivingSales InsightsConsumer Reactions to Digital Retailing: How to Make It Work for YouWe had Root & Associates, a market research firm that specializes in the automotive industry, study the effects of digital retailing and guided shopping in the car purchase process. What it comes down to is this: To realize digital retailing's full potential, you need to pair it with messaging assistance. Come see what we uncovered in these in-depth, in-person interviews and a survey of 1,000+ car buyers and shoppers.Key takeaways include:How to help more people complete the digital retailing process you set up.Why it's so important to think about who answers your car shoppers when they...2024-02-0639 minDrivingSales InsightsMastering Dealership Website Optimization: AI, Mobile Design & SEO StrategiesJoin Alex Griffis from Overfuel as he delves into the latest trends and strategies for optimizing dealership websites. This insightful discussion covers a range of topics crucial for digital success in the automotive industry.Discover the potential and pitfalls of AI integration, the importance of a mobile-first approach, and practical tips on enhancing customer experience online. Learn how to harness organic traffic through efficient SEO practices, simplify user interfaces for better engagement, and effectively use digital retailing tools. Plus, get expert advice on analyzing ROI and adapting to changing customer behaviors. Perfect for dealership owners, digital marketers, and...2024-02-0234 minDrivingSales InsightsReclaim Command of Your Digital MarketingToday's car shopper is not going to make a purchase using the same behavior they did 5 years ago. 72% of consumers are unhappy with the buying process at the dealership and are spending more time researching potential purchases online. This webinar will serve as an opportunity for dealers to step back and learn what must be done to evaluate their digital marketing to ensure they are reaching car buyers. Key takeaways include:Data behind digital marketing trendsWhat makes for successful and engaging content on search enginesImplementing new tools to improve your current digital marketing strategyPresenter: James Klaus, Dealer...2024-01-3027 minDrivingSales InsightsUnlocking the Value of Your DataIn the ever-changing world of automotive sales, mastering automotive data utilization is crucial for driving effective marketing efforts and achieving strong customer engagement. Many dealerships face a hurdle: their marketing campaigns underperform due to disorganized and incomplete automotive data. Dealerships hold valuable customer information within their DMSs, CRMs, and marketing systems, but the quality of this automotive data deteriorates rapidly and is often scattered across multiple systems, rendering many marketing initiatives ineffective or unpredictable.Investing in foundational elements that enhance automotive data utilization across communication channels and marketing tools is essential. This involves employing an automotive-specific Customer Data...2024-01-2554 minDrivingSales InsightsAI and Dealership Phone HandlingWe recently chatted with Gary Graves, CEO of TotalCX, about the current state of call management and how he sees the future.2024-01-2226 minDrivingSales Insights20 Tips to Use Ads, AI, and Social Media to Supercharge Your SalesFrom discovery to purchase, your customers have changed the way they buy and service their vehicles. They're on social media, searching for you and Google, shopping on Facebook Marketplace, and expect immediate responses - - not by phone or email. 89% of consumers prefer to communicate through messaging - -whether by cell phone or a messaging app, like Facebook Messenger. Ads, AI, and social media influence every part of the consumer journey and drive more traffic to your showroom and service lane. Get our top 20 tips to use targeted social ads to reach customers, AI to streamline operations and sell more...2024-01-1931 minDrivingSales InsightsDelivering a Car Buying Experience Your Customers WantBased on consumer research, the data is undeniable. The traditional "Road to the Sale" is not aligned with how customers want to buy, but there is a way to successfully navigate the challenges presented by today's buyers and to sell more cars, more profitably. The role of the internet has fundamentally changed the way that customers want to shop and purchase once they step foot in your dealership—they want more convenience and less frustration.Presenter: Patrick McMullen, MAXDigital2024-01-1743 minDrivingSales InsightsWhy Your Dealership Needs an Omni-Channel Communication StrategyWhile a vast majority of the car-buying process is happening online, there comes a time when your customers will eventually need to take that process offline. Dealerships that are winning are providing consumers with a number of different options to connect and drive them to the dealership, including text, web chat, email, phone, and others.Key takeaways include: What it means to have an omni-channel strategyHow today's car buyer finds and connects with a dealershipWhy connecting your dealership to Google Click-to-Message and Facebook Messenger will drive more leadsThe benefits of having a unified inbox for all of your customer...2024-01-1136 minDrivingSales InsightsThe Shifting Paradigm of Automotive SalesThe way retailers approach traditional sales pipelines of Internet, walk-ins, and inbound calls is changing. We will share and recommend ways to personalize the sales experience to every customer.2024-01-0943 minDrivingSales InsightsSelling Profitably When Your Customers Know More Than Your SalespeopleThe average consumer conducts 14 hours of online research before they end up purchasing a used car (2016 Auto Trader Study). As a result, they often know more about the vehicles they’re interested in than your salespeople do. In this webinar, attendees will discover how to deliver an exceptional customer experience through building quality and value. Learn how to easily turn sales staff into product experts and how to build confidence and trust with customers so they’ll choose you over others and purchase cars at asking price.Presenter: Matt Meyers, MAX Digital2024-01-0425 minDrivingSales InsightsMake Digital Retailing Work For Your DealershipWe all know that consumers want more convenience when it comes to car buying. It's why digital retailing is such a hot topic. But instead of debating whether digital retailing is good or bad for dealers, let's talk about the bigger picture of conversational commerce and how you can help reduce frustrations for consumers during this process while building even more relationships.Presenter: Ed Parkinson2024-01-0336 minDrivingSales InsightsConnecting Offline Marketing to Online ConversionsThe path from offline marketing to online browsing is seamless today. Savvy digital marketers are weaving offline and online presence together with messaging to build relationships with shoppers whenever and wherever they’re ready to connect.Presenter: Ed Parkinson, ContactAtOnce2023-12-2821 minDrivingSales Insights5 Tips for Improving Customer Engagement in Every Customer InteractionThe online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-to-face interactions aren't just as important as those online. In today's environment, engagement is more important than ever.2023-12-2728 minDrivingSales InsightsStop the New-Hire Revolving Door at Your DealershipDid you know with turnover rates at 67% it costs your dealership as much as $450 per car sold and about $45,000 per lost employee? Whether you’re a General Manager who wants to boost profitability, a Sales Manager who wants to analyze sales performance or a Sales Consultant who wants to visualize a career path, this webinar will help you succeed.In this podcast you will learn how to:Onboard, develop, and retain world-class salespeople by developing your staff’s competencies – all while reducing your dealership’s turnover rate.Assess employee accountability through testing, growth maps, and strategies, to develop core ski...2023-12-2146 minDrivingSales InsightsGear Up for Success: Effective Goal SettingDuring this roundtable, we focus on goal setting in the new year. This ranges from goals for ourselves, and our teams, but also how to encourage our team members to set goals for themselves. As we know as leaders in organizations, allowing our team to set their own expectations/goals almost always improves follow-through.Moderator: J.D. Mixon, DrivingSalesGuests: Mel Wilson, Goode FordDennis Montjoy, Sport Auto GroupJohn Diaz, Principle AutomotiveArmand Hebert, Hebert ConsultingDanijel Velicki, SqwireCraig Wilson, DrivingSales2023-12-191h 02DrivingSales InsightsThe Auto Dealer's 5-Step Guide to Team BuildingIs your dealership utilizing its team to increase efficiencies and productivity? If not, you need to foster a team dynamic for a number of reasons. More than 85 percent of all workplace failures have been attributed to lack of collaboration and/or ineffective communication. The degree to which team members socialize away from their workstations contributes to as much as a 35 percent variance in team performance. Learn why your dealership not only needs skilled employees, but also a cohesive team that strives to accomplish a common goal.Guest: Mike Esposito2023-12-1441 minDrivingSales InsightsBridging the Gap Between Online and In-Store Experiences using AIIn a world where digital transformation is key, Audi Jacksonville has boldly redefined the car buying experience. In this episode we uncover how they revolutionized their sales process, benefiting both their team and customers. Discover the Future of Automotive Retailing with Audi Jacksonville's Success Story!2023-12-1358 min
DrivingSales Defining LeadershipGetting Started: How to Build a New Hire Orientation ProcessIn this episode of the Dealership HCM podcast, Bart and Jason discuss how to get started creating a new hire orientation process. They’ll share the specific steps to launching this process and what you need to consider to make it stick at your store. Notes:5 things to consider:- What do I need them to know- How long should the orientation take- How do I train them- How do I prioritize the training- Who is accountableLearn more about the DrivingSales Master Certification here:2021-05-2641 minDrivingSales Defining LeadershipNavigating the Challenges of Retail Automotive Today - with guest Peter CooperIn this episode of the Dealership HCM podcast, Bart and Jason sit down with Peter Cooper, President/CEO of Lexus of Lehigh Valley. Peter gives us a 50,000 ft view of where the industry is headed and shares best practices to navigate through the issues of today. Don’t miss this episode!Notes:Learn more about the DrivingSales Master Certification here:https://bit.ly/3qhRL2OClick here for more info about DSES 2021:https://bit.ly/3vo60FX2021-05-1849 minDrivingSales Defining LeadershipNew Hire Orientation: Put Your New Employees on the Right PathDiscover the framework for an effective new orientation process you can implement at your store. In this episode of the Dealership HCM podcast, Bart and Jason share the steps to create a system for training and developing new hires and how this process is key to securing a competitive advantage in today’s landscape. Listen today!Notes:Learn more about the DrivingSales Master Certification here:https://bit.ly/3qhRL2OClick here for more info about DSES 2021:https://bit.ly/3vo60FX2021-05-0543 minDrivingSales Defining LeadershipManage Your Employees with a Career PathDiscover the specific steps and best practices you should be following in order to get the most value out of a career pathing process. In this episode of the Dealership HCM podcast, Bart and Jason discuss how dealership leaders can manage their employees with a career path and what to watch out for when implementing this process. Listen today!Notes:Learn more about the DrivingSales Master Certification here:https://bit.ly/3qhRL2OClick here for more info about DSES 2021:https://bit.ly/3vo60FX2021-04-2745 minDrivingSales Defining LeadershipCraft a Reward Structure that Motivates Your PeopleIn this episode of the DrivingSales Dealership HCM podcast, Bart and Jason discuss the steps to creating a reward structure for your dealership that motivates your employees and leads to increased results. Discover creative methods for incentivizing your people other than money that you should try today. Listen now!2021-04-2046 minDrivingSales Defining LeadershipCreate a Dealership that Your Employees Won’t Want to Leave - with guest Clint PulverIn this episode of the Dealership HCM podcast, Bart and Jason sit down with employee retention expert Clint Pulver to discuss tactics that dealers can use today to engage and develop their employees. Learn about the “mass exodus” in store for dealerships that aren’t prioritizing their employee needs today and how to avoid the fallout at your store. Also, discover the 5 “C”s of becoming a meaningful mentor to your employees today. Listen now!Notes:@ClintPulverLink to Clint’s new book: https://www.amazon.com/dp/1989603378/ref=cm_sw_r_cp_api_glt_i_12...2021-04-1350 minDrivingSales Defining LeadershipThe FAQs of Career Pathing: What You Need to Know When Launching Career PathsIn this episode of the DrivingSales Dealership HCM podcast, Bart and Jason discuss some of the most common challenges faced when launching a career pathing process and share best practices for dealers to consider. Identify and address the obstacles that frequently come up when launching, managing, and making the process stick at your dealership. Listen today!Notes:[Video] Leadership Lessons from Dancing Guyhttps://www.youtube.com/watch?v=fW8amMCVAJQ&t=8sLearn more about the DrivingSales Master Certification here:https://bit.ly/3qhRL2O2021-04-0641 minDrivingSales Defining LeadershipLeadership Disciplines That Produce Results at Your Store - with guest Bob MorganIn this episode of the DrivingSales Dealership HCM podcast, Bart and Jason sit down with author and Leadership Expert, Bob Morgan to discuss the disciplines of effective leadership. Bob shares many of the leadership lessons he learned throughout his career in retail automotive and how good leaders can leverage these disciplines today to motivate their people and increase results. Don’t miss this episode!Notes:Bob Morgan Contact -801.633.8252bobmorgan@vobconsulting.comLearn more about the DrivingSales Master Certification here:https://bit.ly/3qhRL2O2021-03-3039 minDrivingSales Defining LeadershipWhy Career Paths MatterIn this episode of the Dealership HCM Podcast, Bart and Jason discuss the importance of creating career paths for your employees. Career paths are a key component to motivating and engaging your employees and should be a priority at any dealership.Notes:Learn more about the DrivingSales Master Class here:https://bit.ly/3qhRL2O2021-03-1039 min