Shows
Content AlchemyCamp Mograph (w/ Drysen Carsten)In this conversation Matt and Shelby discuss the multifaceted role of content strategy in marketing with Drysen Carsten. They emphasize the importance of creating engaging and emotionally resonant content that builds trust and inspires curiosity among audiences. They share insights on the significance of relatability and vulnerability in storytelling, the need for bold marketing strategies, and the critical touchpoints in the customer journey that foster brand loyalty. They also highlight the role of data and analytics in shaping effective content strategies, advocating for a balance between creativity and strategic planning in content creation.2024-11-0440 min
Content AlchemyOnly Murders in the Marketing - Content Alchemy Halloween Edition!On this special Halloween edition of Content Alchemy, Matt and our guest, Drysen Carsten, will be cracking the case on marketing murders and how these brands could potentially be brought back from the dead! Shelby is your storyteller and we will be chatting through 3 brands that follow a spooky theme. Play along at home!2024-10-3152 min
Drysen Learns ThingsDrysen Carsten | Webinar HighlightsIn this webinar, Drysen Carsten discusses the importance of video marketing for brands, focusing on three essential types of videos that can enhance customer experience and build super fans. He emphasizes the significance of understanding the customer journey, the role of personalization in video content, and the effectiveness of explainer videos. Additionally, he highlights the need for engaging testimonials and the advantages of using animation to communicate brand messages effectively.2024-10-1711 minDrysen Learns ThingsRachel Fishback | Videos for AgricultureIn this conversation, Drysen Carsten speaks with Rachel Fishback from People of Ag about her journey in the agricultural sector, focusing on media marketing and the swine industry. Rachel shares her background in agriculture, her passion for video content creation, and the importance of showcasing the advancements in agriculture. They discuss the evolution of farming, the role of technology, and the caring individuals behind the industry. Rachel also reflects on her startup experience and the challenges and excitement that come with it.2024-10-1609 minDrysen Learns ThingsOli Bridge | The Power of Personalized VideosIn this conversation, Drysen Carsten speaks with Oli Bridge from Bonjoro about the power of personalized video emails in marketing. They discuss Bonjoro's unique approach to customer engagement, the challenges faced with their done-for-you video service, and the importance of personalization in building trust with customers. The conversation highlights the impact of personalized communication on customer relationships and the lessons learned from their marketing efforts.2024-10-1508 minDrysen Learns ThingsHolly Sauer | The Art of Sales OutreachIn this conversation, Drysen and Holly Sauer discuss the intricacies of lead generation, focusing on Alleyoop's unique approach to outsourcing sales development representatives (SDRs) and business development representatives (BDRs). Holly shares her journey from a non-sales background to leading in the lead generation industry, emphasizing the importance of personalization in outreach strategies. The discussion also highlights Alleyoop's innovative methods, team culture, and the challenges faced in the lead generation landscape.2024-10-0409 minDrysen Learns ThingsDrysen Carsten | 3 Videos Your Brand is MissingIn this conversation, Drysen Carsten discusses key marketing strategies that brands can implement to enhance customer engagement and retention. He emphasizes the importance of understanding the customer journey, building trust through personalized interactions, creating effective explainer videos, and implementing onboarding campaigns to keep customers informed and satisfied throughout their experience. The insights shared aim to help marketers create content that resonates with their audience and fosters brand loyalty.2024-10-0310 minDrysen Learns ThingsDrysen Carsten | Building Customer ExperiencesIn this episode, Drysen discusses the critical role of customer experience in business, particularly in the wedding entertainment industry. He shares his personal journey from starting a DJ company to partnering with his wife, a photographer, to create a powerful combined service. The conversation emphasizes the importance of building strong relationships with clients, going above and beyond in service, and the impact of word-of-mouth marketing. Drysen highlights the need for businesses to create memorable experiences that turn clients into super fans who advocate for the brand.2024-10-0110 minDrysen Learns ThingsDrysen Carsten | AB Testing with Video ContentIn this episode, Drysen Carsten discusses the importance of A/B testing in video production, particularly through the use of motion graphics and animation. He emphasizes how these tools allow marketers to experiment with different styles, colors, and messages to find what resonates with their audience. The conversation also highlights the significance of data-driven decision-making in marketing, urging marketers to rely on analytics rather than gut feelings to guide their strategies.2024-09-3010 minDrysen Learns ThingsAshton Hauff | Branding is more than logos and colors.In this conversation, Drysen Carsten speaks with Ashton Hauff from The Good Kids about the intricacies of branding, particularly in relation to their project with Pride Dairy. They discuss the emotional journey of working on significant branding projects, the importance of storytelling in branding, and the unique position of The Good Kids as a branding studio in North Dakota. The conversation highlights the strategic approach to branding and the deeper elements that contribute to a strong brand identity.2024-09-2709 minDrysen Learns ThingsStephanie Hart Harris | "Nobody likes to be pitch-slaped"In this conversation, Drysen Carsten speaks with Stephanie Hart Harris from Headlight about the importance of building community through virtual events in the construction tech industry. They discuss how Headlight creates a platform for ongoing professional development and networking, the role of technology in construction, and the unexpected benefits of community engagement. Stephanie shares insights on launching their virtual events program, the learning experiences gained from industry experts, and the positive impact on brand awareness and customer relationships.2024-09-2609 minDrysen Learns ThingsStacey Jaeger | The Magic of Go-To-Market (GTM) CampaignsIn this conversation, Drysen Carsten speaks with Stacey Jaeger about the intricacies of go-to-market strategies, particularly in the context of FlexTrades. They discuss the importance of collaboration among different teams, the need for clear communication, and the role of education in ensuring all team members are aligned. Stacey shares insights on how to structure go-to-market teams based on audience and the significant impact of having a unified strategy on campaign results.2024-09-2410 minDrysen Learns ThingsDrysen Carsten | Storytime (Making Superfans of Your Brand)In this episode, Drysen Carsten discusses the importance of building trust and making customers feel special in order to turn them into superfans of your brand. He shares his experiences from his wedding entertainment company and highlights the various touch points and personalized experiences they created for their clients. Drysen emphasizes the power of building trust through behind-the-scenes work, personalized communication, and creating content that makes customers want to brag about your brand. He also suggests looking at customer reviews as a measure of trust-building success.2024-09-2310 minDrysen Learns ThingsJosh Macphee | The Role of AI in Content CreationIn this conversation, Drysen Carsten interviews Josh MacPhee, a content creator working on a project for the Flowstate Experience. They discuss the role of AI in content creation, specifically in generating images and providing feedback. Josh shares his process of training chatbots and using AI image generation to create visually exciting content. They also talk about the importance of context and the need for human input in the creative process. Overall, the conversation highlights the potential of AI as a tool in content creation, but emphasizes the importance of human creativity and intention.2024-09-2009 minDrysen Learns ThingsDrysen Carsten | Storytime (What's it like working with an animation studio?)In this episode, Drysen discusses the process of working with an animation studio like Made By Things. He explains the Discovery Workshop, where goals and content gaps are identified. The next step is to develop the story, focusing on inspiring curiosity and positioning the brand as a mentor rather than the hero. The process then moves to creating a visual treatment, mood boards, storyboards, and style frames. Once approved, production begins, followed by animation and sound design. The entire process is highly collaborative to ensure the final product aligns with the brand's personality.2024-09-1909 minDrysen Learns ThingsDrysen Carsten | Storytime (The Value of Entertainment and Education in the Farming Industry)In this solo episode, Drysen Carsten shares his experience working on a nationally broadcast documentary about two world-class farmers. The show aimed to provide an entertaining and educational glimpse into the world of farming and showcase the expertise of these farmers. Drysen discusses the challenges of filming a documentary about agriculture, including the unpredictable nature of farming and the difficulties of scheduling and traveling. Despite the challenges, the show was successful in building trust and showcasing the value of the farmers' program. It also attracted sponsorships and donations, allowing for the production of the show and providing better resources...2024-09-1909 minDrysen Learns ThingsShelby Hagerdon | Exploring the Role of a Video ProducerIn this conversation, Drysen Carsten interviews Shelby Hagerdon, a writer and producer at Made By Things. They discuss Shelby's role as a producer and her show 'I'm a Producer' which educates viewers about the different aspects of being a video or content producer. They also talk about the unique qualities of Made By Things, such as their care and willingness to take risks. The conversation ends with a mention of the Discovery Workshop offered by Made By Things.2024-09-1709 minDrysen Learns ThingsDrysen Carsten | Storytime (Is free good?)In this episode, Drysen shares a story from his experience as a video editor working on a local TV show. He discusses the challenges of creating free commercials and the lack of collaboration and intentionality in the process. He emphasizes the importance of having a plan and being intentional about the goals and objectives of the commercial. Drysen also mentions the value of directing viewers to specific landing pages and tracking the ROI of the commercial. The episode concludes with a call for marketing professionals to share their campaigns and initiatives on the show.2024-09-1607 minDrysen Learns ThingsEric Feid | The Power of Personalization in MarketingIn this conversation, Drysen Carsten interviews Eric Fide from Conifer Health. They discuss Conifer Health's personalized ABM campaign and how it helps solve revenue cycle pain points for hospitals and health systems. The campaign targets leaders in different departments and tailors messages to their specific pain points. The personalization and precision of the campaign have led to improved engagement and KPIs. The conversation highlights the importance of personalization in marketing and the benefits of targeting specific individuals.2024-09-1208 minDrysen Learns ThingsJason Donnelly <- Denmark Peeps, Hire This GuyIn this conversation, Drysen Carsten interviews Jason Donnelly about his experience starting the Marketing Combat podcast. They discuss the inspiration behind the podcast, the goal of establishing thought leadership, and the importance of authenticity. Jason shares his learnings from producing 40 episodes in two months and the decision to redo and improve the podcast. They also touch on Jason's job hunting experience and his creative approach to networking. The conversation ends with a reminder to take action and pursue creative endeavors.2024-09-1109 minDrysen Learns ThingsJaden Miller | Creating Positive Touchpoints for Brand AuthenticityJaden Miller from Weller Brothers discusses data tracking and responsible marketing in a conversation with Drysen Carsten. Jaden shares how they implemented tools to track leads and clients, allowing them to make more accurate decisions in allocating their marketing budget. They also discuss a branding tactic of sending letters to neighbors before starting a landscape project, along with a $10 Starbucks gift card, to create positive touchpoints. The conversation emphasizes the importance of authenticity and genuine communication in marketing.2024-09-1009 minDrysen Learns ThingsMatt Vojacek | Exploring the Things By Things Marketing CampaignIn this episode, Drysen interviews Matt Vojacek, the creative director and founder of Made By Things, about their marketing efforts. They discuss the Things By Things marketing campaign, which started as an experiment during COVID. Matt shares how they offered stop motion animation services at a lower price point and received a positive response. They also talk about the importance of delivering specific outcomes and the success of the Things By Things campaign in introducing clients to Made By Things.2024-09-0409 min
The CMD-Z ShowHow Do You Build a Content Plan? (w/ Drysen Carsten)In this conversation, Matt, Shelby, and Drysen Carsten discuss the importance of building a content plan that aligns with a brand's goals and target audience. They emphasize the need for a discovery process to understand the brand, its values, and its target market. By diagnosing the brand's needs and weaknesses, they can develop a customized content plan that addresses specific problems and provides targeted solutions2024-08-1231 min
Yoshi's Podcast#083 | Magnus Drysén | SWE – partiet Pax, fred & krig, naiv optimism & mycket merVad sker när man startar ett parti för fred? Magnus Drysén är grundare av enfrågepartiet Pax som försöker mana till fred. Vi pratar om hans författarskap, hur idén att starta ett parti föddes, vilken respons han har fått, vilka planerna är för framtiden, vikten av att våga vara optimist och mycket mer.Kolla in Pax på https://www.paxpartiet.se/ och @paxpartiet på Instagram. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episode...2024-07-182h 02
Monday MeetingThe Impact of Building Connections with Drysen Carsten II July 1, 2024Kicking off our new season of MondayMeeting with our July 1st episode, Jen Van Horn hosts an engaging conversation with Drysen Carsten about the challenges of the motion industry, the importance of community, and personal insights on work-life balance.
They cover a range of topics, including:
The birth of Frame One and its role as a research tool and relationship-building platform for Drysen.
How networking at events like Camp Mograph led Drysen to start his own podcast and studio.
The impact of personal life on professional decisions, including the importance of separating work...2024-07-0246 min
Monday MeetingIdle Inspiration: Making the Most of Slow Seasons II June 24, 2024In this episode of Monday Meeting, host Jen Van Horn hosts an open discussion where our freelance motion design listeners discuss the common summer slow down. This episode offers fresh perspectives and advice for managing the highs and lows of freelance work, with an emphasis on community and resource sharing.
We cover a range of topics, including:
Tips for managing slow periods in freelance work, including budgeting, personal projects, and maintaining work-life balance.
Strategies for staying connected with clients and securing new projects without appearing desperate.
The importance of networking and creating accountability groups to share...2024-06-2552 min
Create the Courage to be FearlessThe Alchemy Of Awkwardness In Forging Successful Business Paths w/ Drysen Carsten EP 110Send us a textThe Alchemy Of Awkwardness In Forging Successful Business Paths w/ Drysen Carsten EP 110Ever felt like your quirks and social faux pas were holding you back? Drysen Carsten, a wizard in the alchemy of turning awkwardness into golden connections, joins us to debunk that myth. With a tale that spans from Midwest farmlands to the peaks of entrepreneurial success, Drysen narrates his evolution, with a nod to the transformative influence of the Future Business Leaders of America. This episode is a treasure trove for anyone looking to convert their...2024-04-0229 min
Mograph PodcastEp 397: Dave & Drysen // Headline ShowThis week Drysen Carsten joins Dave to discuss the implications of #ai in the creative process. We explore the ethical concerns surrounding AI-generated #art, reflecting on a recent incident involving Maxon. We also share our thoughts on audience engagement in a crowded digital space and the importance of adapting to audience preferences. Additionally, we touch on our personal experiences with parenting and work-life balance, offering insights into managing professional responsibilities.2024-01-231h 04Mograph PodcastEp: 384 Mograph Fall 2023Time to kick-off the fall of 2023! Drysen Carsten of Hyperfocusmotion fills in for Matt while he's on vacation.2023-10-171h 26Mograph PodcastEp: 359 Drysen CarstenDrysen Carsten joins us to talk about FrameOneShow.com and running his business.2023-02-071h 36Mograph PodcastEp: 352 Darlene SanchezDarlene Sanchez joins us for a look into her work at the Tampa Bay Lightning. Guest host, Drysen Carsten.2022-12-051h 51
The Last BroadcastULFUR THE WOLF S2: UNION, episode 2:SHAMANS AND BORDERWALKERSPlagued by dreams he cannot decipher, Sheriff Agnar visits Korivic's local Shaman for guidance, learning that demons from beyond this world may be seeking to enlist his aid because he, unknowingly, is a Border Walker whose power they covet. CREDITS: All sound effects and music from epidemicsound.com, including the tracks "Frantic" by Bonnie Grace and "More Than a Coincidence" by Christian Andersen, and "Horns of Dark Desire" by Off Cuts.Photo By Bruce Warrington of unsplash.org.FUN FACT:The Earl King myth is an ancient parable from the German o...2021-01-0309 min
Ekots lördagsintervjuVad vill du med Arbetsförmedlingen, Maria Mindhammar?Arbetsförmedlingen står inför stora förändringar. Fristående aktörer ska ta över rustning och matchning av arbetssökande. Samtidigt har myndigheten bantat rejält. Lyssna på alla avsnitt i Sveriges Radio Play. Vad blir Arbetsförmedlingen nya roll?
Samtidigt som Arbetsförmedlingen nu planerar för sitt nya uppdrag ska dom också få fler i arbete och utbildning. Klarar de det, trots att myndigheten blivit av med många medarbetare?
Arbetsförmedlingens nya chef, Maria Mindhammar, är gäst i Ekots Lördagsintervju.
Kommentar: Sanna Drysén, reporter...2020-02-2257 min
Ekot granskarRättssäkerheten och rikets säkerhet – Raad ska utvisas trots ”problematisk” SäpoutredningI den andra delen av Ekots granskning av lagen om särskild utlänningskontroll avslöjas nya uppgifter om processen och ett av fallen. Lyssna på alla avsnitt i Sveriges Radio Play. I tidigare hemliga dokument från Migrationsöverdomstolen kallar domstolen Säpos utredning för ”problematisk” och skriver att de inte kan göra en självständig bedömning av om personen hotar rikets säkerhet. Det handlar om 34-åriga Raad Al-Duhan från Gävle, som tidigare var en hyllad ungdomsledare men som nu pekats ut som en radikal islamist, men själv säger han...2019-12-1715 min
Ekot granskarRättssäkerheten och rikets säkerhetSäpos ansökningar om att utvisa personer som man fruktar skulle kunna begå ett terroristbrott eller på annat sätt hotar rikets säkerhet har ökat de senaste åren. Lyssna på alla avsnitt i Sveriges Radio Play. Det handlar om personer som ibland inte misstänks eller till och med friats från brottsmisstanke, men med hjälp av lagen om särskild utlänningskontroll försöker Säkerhetspolisen få dem utvisade. De personer som Säpo pekar ut som säkerhetsrisker får själva inte veta grunderna för Säpos bedömning. Inte heller M...2019-11-1120 min
Det politiska spelet283: "Vem ska döda märket?"LO:s ordförande annonserar sin avgång mitt under brinnande avtalsrörelse och varför kan Sverige inte utvisa imamerna som utgör ett säkerhetshot? Lyssna på alla avsnitt i Sveriges Radio Play. I veckans avsnitt av podden Det politiska spelet tar vi oss an två frågor som lite försvunnit från de senaste avsnitten: Säpos hantering av de sex personer som anses utgöra ett hot mot rikets säkerhet – men som inte har kunnat utvisas. Är det lagstiftningen som är diffus, eller har politikerna agerat för långsamt?
Dessuto...2019-11-0745 min
Ekots lördagsintervjuEkots lördagsintervju med Mikael Sjöberg, ArbetsförmedlingenArbetsförmedlingen gör kraftiga nedskärningar och ska göras om i grunden. Går det för fort, och vad innebär det för dem som har svårast att få jobb? Lyssna på alla avsnitt i Sveriges Radio Play. Mikael Sjöberg, generaldirektör för Arbetsförmedlingen är veckans gäst i Ekots lördagsintervju.
Kommentar: Sanna Drysén, reporter på Ekot som bevakar Arbetsförmedlingen.
Sedan om första budgeten sedan överenskommelsen mellan den rödgröna regeringen och Centerpartiet och Liberalerna kom till stånd. Vilka är vinnarna och...2019-04-1357 min
Det politiska spelet232: "Åkesson glömde nog sin present"Partiledarna kämpar för att hitta sin plats i det nya politiska landskapet och i sociala medier. Men vem var egentligen bäst i veckans stora debatt? Lyssna på alla avsnitt i Sveriges Radio Play. Årets första partiledardebatt innehöll både punkflörtar, historiska replikskiften och Pelle Svanslös-referenser. Tillsammans med Ekots Karin Runblom går Fredrik Furtenbach och My Rohwedder igenom debattens viktigaste punkter och noterar hur ett nytt politiskt landskap börjar ta form.
Dessutom så gästas podden av Ekots Sanna Drysén som har följt turerna med Arbet...2019-01-311h 02
Det politiska spelet213: "Ett förräderi mot borgerligheten"Har Ulf Kristersson gett upp tanken på en alliansregering och hur viktiga är de personliga relationerna i politiken? Lyssna på alla avsnitt i Sveriges Radio Play. I veckans avsnitt av "Det politiska spelet" gör Tomas Ramberg och Maggie Strömberg en egen avstämning mitt i Ulf Kristerssons tvåveckorsuppdrag att bilda regering. Idén om en S-stödd borgerlig allians ser ut att vara lagd till handlingarna – men vad kommer i dess ställe?
Beror allianspartiledarnas styvnackade försvar av alliansprojektet på att de tycker om varandra som personer? Och säger goda personlig...2018-10-1155 min
Drottninggatan i rättenDomen från terrorrättegången vinner laga kraftRakhmat Akilov överklagade inte domen och vid midnatt var den därför ett faktum. Hör Ekots intervjuer med åklagaren och försvarsadvokaten om detta unika mål. Två av nyckelpersonerna i processen är åklagaren Hans Ihrman och försvarsadvokaten Johan Eriksson som för Ekots reporter nu öppnar upp sig kring hur arbetet med detta unika mål har varit.
Reporter Sanna Drysén.2018-06-2900 minDrottninggatan i rättenAkilov döms för fem mord och 119 mordförsökAttentatet på Drottninggatan 7 april 2017 skakade Sverige och bedöms som terroristbrott. Det menar Stockholms tingsrätt som dömer Rakhmat Akilov till livstids fängelse och utvisning. Hör bland andra åklagare Hans Ihrman, målsägarbiträde Jessica Sandberg, Peter Althin, advokat och Ekots juridiske expert samt Ekots reporter Sanna Drysén, som följt hela rättegången.2018-06-0800 minDrottninggatan i rättenInför domen den 7 juni: Så var terrorrättegången.Ekots Sanna Drysén har följt varje minut av rättegången mot Rakhmat Akilov. Tillsammans med programledare Lasse Johansson tar hon dig igenom de mest betydelsefulla ögonblicken och summerar intrycken. Producent: Susanna Andrén2018-05-0300 min
Drottninggatan i rätten"Åklagaren måste bevisa terror"I dag höll åklagare Hans Ihrman sin slutplädering i rättegången mot den terroråtalade Rakhmat Akilov. Under eftermiddagen hördes även några av målsägarbiträdenas slutpläderingar. Hör reporter Sanna Drysén och Ekots rättsexpert Peter Althin om dagens förhandling. 2018-04-2600 minDrottninggatan i rättenDrottninggatan i rätten - avsnitt 10Rättegången mot Rakhmat Akilov har pågått i två månader och idag så hördes de allra sista av de 149 målsägande efter terrorattentatet på Drottninggatan i Stockholm. Reporter: Sanna Drysén.2018-04-1800 minDrottninggatan i rättenDrottninggatan i rätten - avsnitt 9I rättegången om terrordådet på Drottninggatan i Stockholm som pågår i Stockholms tingsrätt har det i dag handlat mycket om osäkerheten och ryktesspridningen direkt efter dådet. Reporter: Sanna Drysén.2018-04-1000 min
Det politiska spelet163: "Löfven och Åkesson skulle inleda en dödsdans"Efter en intervju med Jimmie Åkesson analyseras ett (o)möjligt samarbete mellan Sverigedemokraterna och Socialdemokraterna och podden tar tempen på Arbetsförmedlingen som nu hotas till livet igen. Lyssna på alla avsnitt i Sveriges Radio Play. Vad skulle hända om S+SD=sant? I veckans avsnitt av Det politiska spelet ställs Tomas Ramberg och Fredrik Furtenbach inför scenariot. Detta efter att Jimmie Åkesson i en intervju med Dagens Industri sagt att Sverigedemokraterna står närmare Socialdemokraterna än Alliansen i migrationspolitiken.
I veckan som gick meddelade Alliansen unisont att Arbetsförmedli...2018-04-0550 minDrottninggatan i rättenDrottninggatan i rätten - avsnitt 8Halva rättegången är nu avklarad. Under veckan har personer som rört sig på den trånga delen av brottsplatsen hörts, med vittnesmål om hur många av dem räddat sig genom att slänga sig in i butiker. Reporter: Sanna Drysén.2018-03-2800 min
Torehammars supervalårRasistiska Sverige?I veckan har vi hört både om #rasismiskolan - och om att svenskarna oroar sig allt mer för att främlingsfientligheten växer sig starkare. Hur går det ihop: är Sverige rasistiskt eller inte? Sanna Drysén från Ekots unga valgrupp kommer hit och ger oss lyssnarnas berättelser om etnisk diskriminering i skolan. Statsvetarprofessorn Marie Demker i Göteborg förklarar hur man ska tolka SOM-institutets senaste mätning om rasism i Sverige. Vissa menar att vänstern redan vunnit valet – i sociala medier. Men är det verkligen så? Och i så fall varför? Margre...2014-06-2700 min