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Duncan Chapple

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WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital TransformationWBSP749: Grow Your Business by Learning How to Work with the Right Research Firms w/ Duncan ChappleSend a textSelecting the right research firm is a strategic decision that hinges on aligning their domain expertise with your industry’s specific challenges and goals. These firms do more than collect data—they interpret trends, test assumptions, and translate findings into actionable insights that inform critical business decisions. To ensure a good fit, it’s essential to evaluate their methodologies, track record, and how well they tailor recommendations to your objectives. A credible research partner doesn't just report on the market—they help shape your strategy with intelligence you can act on.In this epi...
2025-07-231h 01Influencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueLessons from managing international public relations agenciesA key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is to develop really effective co-ordination, not only on the technical level but also in terms of managing consistent stories. In this podcast, PR agency veterans Gillie Tennant, an international public relations service leader, and Duncan Chapple, a B2B marketing communications consultant, discuss the challenges, especially for US companies reaching out into the EMEA market, and the different options for...
2023-09-1837 minFloss & Flip-Flops
Floss & Flip-FlopsThe 12 Medical Conditions of Concern…and a Partridge in a Pear TreeJoin the Sanders Sisters as they welcome the holidays and the last episode of their first season of Floss & FlipFlops! In this episode, the sisters discuss the 12 medical conditions on Santa’s list that can indicate a bigger systemic complication, and how you can integrate your knowledge of these conditions in helping your patients achieve lifelong health! Floss and Flip-Flops with the Sanders sisters features hosts dental hygienist and speaker Katrina M. Sanders, RDH, and podiatrist Dr Elizabeth Sanders, DPM. Together, the sisters discuss the oral-systemic link and its impact—from your teeth down to your toes. The podc...
2022-12-0158 minStrong Songs
Strong SongsYear Two, In ReviewAs Year Two of Strong Songs draws to a close, it's time to take a look back.SCHEDULING NOTE: Strong Songs will be off for the month of December, and will be back for Year Three at the start of January, 2021.But before that! Let's go back, back, back in time one hundred years, to the start of 2020.REFERENCED/DISCUSSED:"Stairway to Heaven" by Led Zeppelin from Led Zeppelin IV, 1971"Lovefool" by The Cardigans from First Band on the Moon, 1996"Tom Sawyer" by Rush from Moving Pictures, 1981"Toss a Coin to Your...
2020-11-2557 minStrong Songs
Strong Songs"A Day in the Life" by The BeatlesWake up, fall out of bed, and drag a comb across your head, cause Strong Songs is finally doing an episode about The Beatles.It's time for Kirk to tackle the fab four, and what better Beatles song to analyze than Lennon and McCartney's two-tune casserole of a closer, "A Day in the Life." Get ready for some lilting Lennon dreamscapes, some meticulous McCartney melodies,  a really big glissando, and an even bigger E chord.Written by: John Lennon and Paul McCartneyAlbum: Sgt. Pepper's Lonely Hearts Club Band (1967)Listen/Buy v...
2020-11-1158 minStrong Songs
Strong Songs"Hyperballad" by BjörkIt's early in the morning; no one is awake. From the top of the mountain, the soft light of dawn comes into view. You take a deep breath, and prepare for a journey with the great genius of musical travel.On this episode, Kirk dives into Björk's 1995 electro-pop masterpiece "Hyperballad," paying special attention to how carefully she weaves together music and lyrics to create a sense of space, and thus a feeling of travel.Written and produced by: BjörkCo-produced by: Nellee HooperAlbum: Post (1995)Listen/Buy vi...
2020-09-3048 minStrong Songs
Strong Songs"The Chain" and "Dreams" by Fleetwood MacThunder only happens when it's raining, and Strong Songs only crams two songs into an episode when it's super warranted.This episode warrants just such a pairing, with a focus on two tunes by the great Fleetwood Mac. First there's the collaboratively written group-sing stomper "The Chain," and then comes Stevie Nicks' heartbeat anthem "Dreams." Both were featured on the band's classic 1977 album Rumors, and both have more than stood the test of time."The Chain" was written by Lindsey Buckingham, Stevie Nicks, Mick Fleetwood, Christine McVie, and John McVie."Dreams" was written...
2020-09-0258 minStrong Songs
Strong Songs"Wedding Song" from HadestownWho's gonna lay the wedding table? Who's gonna make the wedding bed? And what about the rings? Funny you should ask.On this episode, Kirk takes a deep dive into "Wedding Song," one of the signature numbers from Anaïs Mitchell's 2019 musical Hadestown. It's time for some conversational song form, a bunch of key changes, a touch of Jeff Buckley falsetto, and just a biiiiiit of trombone. Turn off your snares, and let's do this.Written by: Anaïs Mitchell, w/ arranging by Michael ChorneyDirected by: Rachel ChavkinPerformed by: Ev...
2020-08-1958 minStrong Songs
Strong SongsMuppet Whistles, Throat Singing & Steely DanMailbag! Episode!We've got questions about Tuvan throat singing (how does it work??), the Unsolved Mysteries theme (why is it so creepy??), the intro to Don McLean's "American "Pie" (how do they count it??), Steely Dan (why do some people hate them??), Andrew Bird's whistling solo from 2011's The Muppets (how did he do that??), Lynyrd Skynyrd's "Sweet Home Alabama" (what key is it in??), and more.REFERENCED/DISCUSSED:“Unsolved Mysteries Theme” composed by Gary Malkin and Michael Boyd“Halloween Theme” by John Carpenter“Sweet Home Alabama” by Lynyrd Skynyrd from Second Helping, 1973“Yuve Yuve Yu” by Th...
2020-08-0559 minStrong Songs
Strong Songs"No One Knows" by Queens of the Stone AgeIt's time for a journey of the mind, as Kirk picks apart one of the best hard rock tunes of the early 2000s.Queens of the Stone Age's "Songs for the Deaf" includes enough bangers that it was tough to pick a single song to focus on, but in the end, "No One Knows" won the day with its combination of grit, groove, and focus. On this episode, Kirk dives deep into the tune's tightly wound, surprisingly swinging arrangement, with special focus on Dave Grohl's meticulous drumming.Artist: Queens of the Stone Age...
2020-07-2255 minStrong Songs
Strong Songs"World 1-1" from Super Mario Bros.Classic video game consoles like the Nintendo Entertainment System didn't just play games; they also played music. Their onboard synthesizers put strict limits on what kinds of music game composers could write, but from those limits came a cornucopia of musical themes that remain iconic even today.On this episode, Kirk peels back the layers of Koji Kondo's  "World 1-1" music from the first Super Mario Bros., revealing a perfectly polished musical gem.Level: World 1-1Game: Super Mario Bros. (1985)Written by: Koji KondoALSO REFERENCED/DISCUSSED:The L...
2020-07-0859 minStrong Songs
Strong Songs"Satisfied" from Hamilton (Updated!)A toast to the groom! To the bride! To knowing you'll always regret the sacrifice you made for your sister!In this updated 2019 episode, Kirk takes a dive into Lin-Manuel Miranda's epic Broadway musical Hamilton, focusing on Renée Elise Goldsberry's first act showstopper, "Satisfied."Regret tinges an otherwise joyous day as Angelica Schuyler remembers the night she met Alexander Hamilton, fell in love with him, and quickly realized they could never be together. It's a heady mix of complex rhyme schemes, powerhouse vocals, and musical character motifs so densely interwoven that it's hard to k...
2020-07-0149 minStrong Songs
Strong Songs"Kiss" by PrinceYou don't have to be beautiful, rich, OR cool to appreciate Prince - you just need a little extra time, a pair of ears, and a pulse.It's finally time to talk about the Purple One on Strong Songs, specifically his 1986 chart-topper "Kiss." How did a song that was originally written for a standard band become so stripped-down and distinct? Why do those vocal and guitar parts work so well? And who was responsible for some of the sounds and styles Prince was channeling when he recorded it?All that and more, on this episode.
2020-06-2456 minStrong Songs
Strong Songs"Chicago" by Sufjan StevensD, A, C, G. Four chords, placed end to end, repeated over and over again.On this episode, Kirk takes a deep dive into Sufjan Stevens's "Chicago," the centerpiece of his brilliant 2005 album Illinois. It's a towering construction supported by four chords, with building blocks of vibraphones, wurlitzers, strings, and choral harmonies.D, A, C, G. Eyes on the road; all things go.Artist: Sufjan StevensAlbum: Illinois (2005)Written by: Sufjan StevensListen/Buy via Album.LinkALSO REFERENCED/DISCUSSED:"The Bird Women of...
2020-05-2757 minStrong Songs
Strong SongsThe Magic of Sound, with Dallas TaylorKirk is joined by Dallas Taylor, sound designer and host of the fabulous sound-focused podcast Twenty Thousand Hertz.The two of them talk about what makes a great recording, the ineffable energy of live music, the history of the Roland TR-808 drum machine, album mastering and the "Loudness Wars" of the 1980s and 90s, how music can take you back to certain times in your life, and the merits of listening to albums on vinyl. They also nerd out pretty hard about Hamilton.FEATURED/DISCUSSED:Episodes of Twenty Thousand Hertz on the Roland TR-808...
2020-05-201h 10Strong Songs
Strong Songs"Walking on Broken Glass" by Annie LennoxAre you living in an empty room, with all the windows smashed? Then this is the podcast episode for you.It's time for a deep dive into Annie Lennox's 1992 pop banger "Walking on Broken Glass," with all its syncopated pianos, string section interludes, ever-changing backup vocals, and tasty guitar cameos. Won't you pick the pieces up?Artist: Annie LennoxAlbum: Diva (1992)Written by: Annie LennoxListen/Buy via Album.LinkALSO REFERENCED/DISCUSSED:"Twinkle, Twinkle, Little Star" by The Miami Sax Quartet from Four of a...
2020-05-1359 minConfessions of a Marketer
Confessions of a MarketerThe Marketing of Ideas On Episode 145, we’ve got Duncan Chapple, head of analyst relations at CCgroup, in to talk about a range of subjects around the state of influencer relations and the marketing of ideas. Plus, we dig into a couple of items from a decade or so ago from his manifesto on analyst relations, and then we take a look at the gyrations in the market and world with all the uncertainty we face—with elections, Brexit, COVID-19, and more.Links of InterestDuncan Chapple on LinkedInCCgroupInfluencer Relations by Duncan ChappleDuncan’s Credo Manifesto for Analyst Relations
2020-03-1739 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueFive ways to make better decisions using long term analyst industry trendsUsing insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of 'freemium' analyst firms means that most analyst value is accessed outside subscriptions. Professionals are using more analyst firms than ever before.  To find out more about the Analyst Value Survey, which is conducted by the Analyst Observatory at the University of Edinburgh, visit AnalystValueSurvey.com N...
2019-12-1246 minConfessions of a Marketer
Confessions of a MarketerBrainy Marketers On Episode 99, we feature a look back over the wisdom we've heard from our guests. We feature some of brainy people I've had the good fortune to talk with, including Tony Temple, Tony Rudel, Duncan Chapple, Jacques van Niekerk, and Elle Woulfe.
2019-09-2720 minConfessions of a Marketer
Confessions of a MarketerFrom the Archives: Death by PowerPoint We're still digging into the archives. This time, we've come up with a short chat I had with Duncan Chapple, the world's foremost authority on analyst relations. He's a great guy, and when he was in Cambridge, Mass. for a conference back in late 2017, I grabbed a few minutes with him to chat about marketing and analyst relations. We had a fun discussion. And, as I was packing up my gear, we started to talk about the evils of PowerPoint. I knew I had to record it, so I set things up again and we had at it. Herewith...
2019-05-0810 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueEmily Almond explains the life sciences Influencer QuadrantImmunologist Emily Almond, Influencer Relations' expert on life science research firms, has just completed the Influencer Quadrant for life science firms. The study reviews around ten thousand data points about analyst research about life science topics. In this webinar, Almond discusses the life sciences IQ with Duncan Chapple, who directs all the Influencer Quadrant studies using data from the Analyst Observatory at the Univerity of Edinburgh Business School.  
2018-10-2439 minConfessions of a Marketer
Confessions of a MarketerCan PR Agencies Boost Analyst Relations? On Episode 33, we have Duncan Chapple in to discuss PR agencies and how they can boost analyst relations. Maybe no one on the earth has thought as much about analyst relations as Duncan. He's written a book on influencer relations, plus he’s a managing partner at Kea Company, which has trailblazed influencer research and analyst relations for tech and telecom firms. If that weren’t enough, he’s also a PhD candidate in management at the University of Edinburgh, which is where he was when we spoke. Duncan has the acumen of a business person and the insight of an...
2018-10-1933 minSpoilers!
Spoilers!Armageddon (1998)- Spoilers! #155Josh pays his punishment with a movie review of 1998's box office smash Armageddon. When an asteroid threatens to collide with Earth, NASA honcho Dan Truman (Billy Bob Thornton) determines the only way to stop it is to drill into its surface and detonate a nuclear bomb. This leads him to renowned driller Harry Stamper (Bruce Willis), who agrees to helm the dangerous space mission provided he can bring along his own hotshot crew. Among them is the cocksure A.J. (Ben Affleck), who Harry thinks isn't good enough for his daughter (Liv Tyler), until the mission proves otherwise. Release...
2018-03-1258 minConfessions of a Marketer
Confessions of a MarketerDeath-by-PowerPoint On Episode 8, we’re back with Duncan Chapple again--and a short part two that continues our discussion from last time. I stopped recording and Duncan and I started talking about death-by-PowerPoint, a common affliction for analysts. So I quickly restarted the recording and that's today's episode: slide shows and analyst relations. Or, death-by-PowerPoint.
2017-12-0510 minConfessions of a Marketer
Confessions of a MarketerAnalyst Relations On Episode 7, we’re talking with Duncan Chapple of Kea Company about analyst relations. Duncan is a Managing Partner at Kea, a global advisory firm that delivers influencer relations and strategic guidance for vendors of high tech products and services. Duncan has been a consultant and analyst with Ovum, Europe's largest technology analyst house and successfully founded and directed an international analyst relations business. He also played a central role in founding the Institute for Industry Analyst Relations in 2007, and was a member of its founding board. I wanted to get an inside view on analyst relations, so I coul...
2017-11-2726 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valuePhilip Carter on Digital transformationWelcome to my new podcast series. After a break, I'm restarting with Philip Carter (Chief Analyst, IDC Europe). Our conversation is part of the Influencer Insights series I run for Kea Company. One of the main topics discussed on the podcast will be digital transformation and what role analyst firms need to play in helping organizations to develop a different sort of user of the sorts of services, the valuable insight that analysts firms are producing. As an EMEA chief analyst, Philip has a challenging role, where it is important to think outsight the box and beyond the...
2016-05-0218 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueDavid Taylor explains sales enablementCompanies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are enabling their sales teams. That was the powerful message that David Taylor gave to the Analyst Relations Forum in London in October 2014.  Taylor is one of Europe's most respected experts on the topic. Vodafone just appointing David to a senior communications role after a year in which he's led Kea Company's sales enablement work. For 15 years he held leadership roles at Cisco, running market intelligence and then analysts relations in EMEA and emerging markets.  Th...
2013-12-2213 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueScott and Chapple discuss the Analyst Value IndexHere's the recording of the November 14th webinar where Ian Scott and Duncan Chapple talk over the Analyst Value Index. 
2013-11-2039 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueDavid Taylor and Duncan Chapple discuss sales enablementIn a recent webinar David Taylor, Cisco's former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR professionals and do to develop the value of AR. In this 28 minute recording, you can hear David explain what an effective sales enablement process looks like, and answer questions about the way forward.
2013-09-2726 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueForrester's Kevin Lucas previews his AR Forum presentation on analyst influenceIn this twelve minute podcast Kevin Lucas shares his view on how AR managers can help to raise analysts' levels of influence from their natural levels. For more than seven years, following a career as an AR manager, Kevin has led Forrester's research into analyst relations.  At a panel of working beyond best practise at the AR Forum on October 3rd, Kevin is able to propose a strong model for influence: that AR is not just influencing analysts (how far that is possible), but also understanding that little or no business value arises until the analysts' ideas are out i...
2013-09-1812 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueNelson Hall's John Willmott on how analyst firms should respond to users' changing needsNelsonHall's built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October 3rd, John will give a case study presentation to show how they are responding to the challenge of changes in the way that users are consuming research. For some of the same reasons my colleagues and reviewed in the B2Buyology research, John's colleagues have found the opportunity to help their clients make better decisions by using their time more strategically. They key to that is a new technology platform that allows people to find mo...
2013-09-1312 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueCaroline Dennington previews Forum discussion on AR as a profit centre
2013-09-1109 minMedicine and Science from The BMJ
Medicine and Science from The BMJSeeing the bodyA traumatic death can be very difficult for friends and family to deal with. A clinician’s instinct may be to protect them from seeing the extent of the damage to the body. However this may not be best in the long run. Duncan Jarvies talks to Alison Chapple about her research into people’s experiences of viewing a body after a traumatic death. Also this week, the National Patient Safety Agency regularly issue alerts about clinical problems that can be averted. Mabel Chew talks to the NPSA about its latest alert featuring digital tourniquets. Birt...
2013-08-2923 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst value10 lessons Analyst Relations needs to learn from 2011The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples' time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled to follow the changes in the analyst industry and in the best practices for influencing sales. To outline these changes, and to help AR people to reorient for the new year, Lighthouse sponsored a free teleconference on Tuesday November 29. During the call Lighthouse's managing director, Duncan Chapple, outlined: - How has recession changed analyst influence? - Why are the changes...
2011-11-2939 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueGrowing analyst M&A reflects both global and industry trendsMany analyst relations professions might not follow the global trends in equity markets, so Lighthouse organised a discussion between New York City-based advisor Pete Chatziplis from the Transatlantic Business Forum, and Lighthouse director Duncan Chapple. The two MBA graduates both graduated from the University of Manchester in the early 1990s and worked for Deloitte Touche Tohmatsu in the early 2000s. Listen to the podcast below, and read more at Analyst Equity.
2011-06-1919 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueWhy Analysts MatterIn episode one of Telesperience, Teresa Cottam asks Duncan Chapple what analysts are, and why they matter (It's the first interview after the introduction) Contents 0:00 – Introduction 1:39 – What is Telesperience? Darran Clements 7:05 – The changing world of analyst relations Teresa Cottam talks to Duncan Chapple from Lighthouse AR and Gordon Davies from Sun Microsystems 28:15 – Top tips for better AR From Duncan Chapple of Lighthouse AR
2011-01-281h 11Influencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueChanges in the analyst worldMarius Jost speaks with Duncan Chapple about how analyst firms are changing, what what means for the way that end-users 'consume' analyst services. This is part of a series of 'top tends' podcasts Marius made for HFN.
2011-01-2817 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueEd Gyurko on misunderstandings and tactics with Gartner's Magic QuadrantIn the second of two podcasts Ed Gyurko, a European analyst relations guru in the IT services industry, discusses the Gartner Magic Quadrant with Duncan Chapple, founder of Lighthouse Analyst Relations. In this conversation, Gyurko explains the conversations he had with analysts and AR progessionals while researching the Magic Quadrant for an IIAR white paper. He found that, although the MQ is one of the most famous research documents, there are many misunderstanding about the MQ which prevents companies for working effectively with Gartner.
2009-03-2725 minInfluencer Relations ¦ Duncan Chapple on analyst value
Influencer Relations ¦ Duncan Chapple on analyst valueGyurko and Chapple discuss the Gartner Magic QuadrantIn this podcast, two founders of the Institute for Industry Analyst Relations discuss the Magic Quadrant, one of the most influential pieces of the business research in any industry. In the first of two conversations, Gyurko explains the role of the Magic Quadrant and its influence. Former analyst Duncan Chapple gives his insight into the issues, reflected in a new white paper from the IIAR.
2009-03-2718 min