Shows
Ad Age Marketer's Brief2023 Marketers of the YearAd Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.2023-12-1115 min
Wharton Marketing MattersAdrianne Pasquarelli, Special Projects Editor and Senior Reporter at Ad AgeAdrianne Pasquarelli, Special Projects Editor and Senior Reporter at Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about the renaming of Twitter, the massive success of the Barbie movie, Bud Light, and more! Hosted on Acast. See acast.com/privacy for more information.2023-07-2723 min
Wharton Marketing MattersWomen’s History Month, Adrianne Pasquarelli, Senior Reporter at Ad AgeAdrianne Pasquarelli, a Senior Reporter at Ad Age, joins Marketing Matters to discuss how brands are celebrating Women’s History Month! Hosted on Acast. See acast.com/privacy for more information.2023-03-0328 minAd Age Marketer's BriefWhat’s driving new trends in personal financeNerdWallet’s CMO talks about the brand’s new campaign and how money needs have shifted amid COVID-192021-01-1318 minAd Age Marketer's BriefHow Little Caesars is taking on Big PizzaAs one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza brand in a new campaign, its timely addition of delivery, its 2020 Super Bowl spot and more.2021-01-0624 minAd Age Marketer's BriefAmerica's Hottest BrandsIn this encore episode, Ad Age reporters discuss the 2020 lineup of America's Hottest Brands and look back at some picks from previous years.2020-12-3025 minAd Age Marketer's BriefFrom marketer to CEOIn this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.2020-12-2321 minAd Age Marketer's BriefHow Hydrow, a rowing rival to Peloton, is building its brandNewly appointed Chief Commercial Officer Gretchen Saegh-Fleming talks fitness marketing2020-12-1618 minAd Age Marketer's BriefMarketers of the YearWe break down our annual Marketers of the Year list, topped by TikTok2020-12-1027 minAd Age Marketer's BriefWhat Applebee's is doing differently to get through 2020Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter.2020-12-0223 minAd Age Marketer's BriefHeineken USA’s innovation and ecommerce pushAlison Payne, VP of marketing for Heineken USA who oversees the beer importer’s Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues to alter beer shopping behavior. We also talk about Heineken’s aggressive innovation pipeline, which includes new seltzers, and why the marketer is taking a test and learn approach that involves rolling out new products first in select cities.2020-11-2525 minAd Age Marketer's BriefHow Lululemon is using Mirror to train for the futureNew Chief Brand Officer Nikki Neuburger talks about the brand’s recent Mirror acquisition, new creative AOR Droga5 and what’s ahead.2020-11-1821 minAd Age Marketer's BriefHow King Arthur Baking is preparing for the holidays after its pandemic riseBill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in business. 2020-11-1124 minAd Age Marketer's BriefWhy Etsy is surging, and what it means for holidayCMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting2020-11-0526 minAd Age Marketer's BriefHow COVID-19 has changed CVS’ strategyCMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.2020-11-0320 minAd Age Marketer's BriefANA's Bob Liodice on this year's Masters of MarketingThe Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and the appetite he sees for future in-person events.2020-10-2024 minAd Age Marketer's BriefHow brands can use neuroscience to solve COVID social distancing dilemmas in adsNeuro Insight’s Pranav Yadav talks about what consumers really want to see in ads now and through the holidays.2020-10-2023 minAd Age Marketer's BriefLeading Frito-Lay's in-house agencyChris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included Doritos' "Crash the Super Bowl" and even a scary moment in a cage with a shark.2020-10-0728 minAd Age Marketer's BriefThere’s no marathon, but New York Road Runners is still running aheadThe VP of marketing at the nonprofit discusses the switch to virtual races and how NYRR is now beginning smaller in-person events2020-09-3019 minAd Age Marketer's BriefHow Domino's is changing during COVID-19Domino’s Pizza, like its smaller rivals, has grown substantially this year thanks in large part to people placing more orders during the coronavirus pandemic. In the second quarter, for example, Domino’s U.S. same-store sales jumped 16.1 percent. Kate Trumbull, VP of advertising and Hispanic marketing at Domino’s, discussed those topics and others during the Ad Age Next Food & Beverage Conference.2020-09-2325 minAd Age Marketer's BriefWhy RV renting is still a big trend this fallThe CMO and co-founder of RV rental site Outdoorsy discusses consumer travel trends and how the Great American Roadtrip is still thriving, despite chillier temps.2020-09-1619 minAd Age Marketer's BriefBringing mochi to the massesRussell Barnett, managing director and chief marketing officer of My/Mo Mochi Ice Cream, joins the podcast to discuss the trajectory of the L.A.-based premium frozen novelty brand, which aims to exceed $300 million in annual retail sales in the next couple of years.2020-09-0923 minAd Age Marketer's BriefHow General Mills is creating marketing change during COVID-19Brad Hiranaga, chief brand officer of General Mills North America, discusses how the company is meeting new demand for packaged food and using marketing to support racial justice.2020-09-0229 minAd Age Marketer's BriefThe creative evolution of retail store CampNicole Sander, VP of partnerships at Camp, talks about how new brand partnerships and out-of-store offerings are carrying the retailer into the holiday season.2020-08-2624 minAd Age Marketer's BriefCOVID-19 has transformed diners’ definition of convenienceFrom breakfast to snacking, the coronavirus pandemic has altered how people eat. Jen Bentz, chief client officer at Mintel, joins Marketer’s Brief to discuss how trends in the food industry have evolved and what to expect going forward.2020-08-1920 minAd Age Marketer's BriefThe long-term real estate effects of COVID-19Paige Steers of real estate giant JLL discusses what trends, including working from home, curbside pick-up in malls, and new office safety, mean for real estate and the office of the future.2020-08-1224 minAd Age Marketer's BriefSonic Drive-In's brand overhaulSonic President Claudia San Pedro discusses the chain's updated look, new marketing featuring diners who aren't the Two Guys, and how its drive-in model has been a benefit during the pandemic.2020-08-0524 minAd Age Marketer's BriefAmerica's Hottest BrandsAd Age's Adrianne Pasquarelli, E.J. Schultz and Jessica Wohl discuss the 2020 lineup of America's Hottest Brands and look back at some of last year's picks.2020-07-2925 minAd Age Marketer's BriefWyndham CMO on new travel trendsLisa Checchio, chief marketing officer of Wyndham Hotels & Resorts, discusses how the 20-brand company is responding to the pandemic, and what travel trends are here to stay.2020-07-2223 minAd Age Marketer's BriefHow a Black-owned coffee startup is handling its newfound buzzPernell Cezar, co-founder and CEO of BLK & Bold, discusses how the brand is working to keep up with demand due to rising interest in Black-owned businesses and people having more coffee at home during the pandemic.2020-07-1527 minAd Age Marketer's BriefHalloween's COVID-19 candy outlook: Trick or treat?Tim LeBel, Mars Wrigley’s chief Halloween officer, joins Marketer’s Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.2020-07-0824 minAd Age Marketer's BriefHead of resale site ThredUp on thrifting during the pandemic and the Facebook boycottAnthony Marino, ThredUp’s president, discusses resale trends, why brands are lining up to partner with the company, and how it feels about social media ads.2020-07-0123 minAd Age Marketer's BriefWhy Kohl's is switching up its back-to-school playbookGreg Revelle, chief marketing officer of Kohl’s, joins Marketer’s Brief to discuss how the retailer is reopening its stores, why it’s focusing on digital marketing, and how back-to-school will be different this year.2020-06-2423 minAd Age Marketer's BriefRestaurant industry trade group hires an agency for a push to get diners backTia Mattson, executive VP of enterprise marketing and communications, dishes on the National Restaurant Association’s efforts to reinvigorate the dining out experience, including an upcoming campaign from The Richards Group.2020-06-1723 minAd Age Marketer's BriefMuseum of Ice Cream gets ready for summer amid COVID-19Maryellis Bunn, co-founder and CEO, talks about the changes the Museum of Ice Cream made following the lockdowns and how the brand is participating in the protests for racial equality.2020-06-1023 minAd Age Marketer's BriefHow play and dine chain Main Event pivoted due to COVID-19Chief Brand Officer Sarah Beddoe joins Marketer's Brief to discuss Main Event's shift to virtual events during the pandemic and how it is communicating changes such as socially-distant laser tag as it reopens.2020-06-0321 minAd Age Marketer's BriefSummer marketing during the pandemicAd Age’s E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are coming back. Plus, the latest on the chicken sandwich marketing wars.2020-05-2625 minAd Age Marketer's BriefAt-home hair coloring soars during COVID-19Amy Errett, the founder and CEO of Madison Reed, discusses her company's swift rise in orders, getting products from Italy during the pandemic and how she is preparing for the future when customers return to salons.2020-05-2027 minAd Age Marketer's BriefHow Vans is pivoting in the pandemicNick Street, VP of global integrated marketing at Vans, breaks down what the streetwear brand is doing, from donating shoelaces for face gear to collaborating with artists.2020-05-1323 minAd Age Marketer's BriefHow Mattel is helping stressed-out parents during COVID-19Richard Dickson, president and COO of Mattel, joins Marketer’s Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles.2020-05-0622 minAd Age Marketer's BriefFernando Machado on marketing during and after COVID-19Fernando Machado, global chief marketing officer of Restaurant Brands International, discusses how brands such as Burger King have altered their marketing tactics due to COVID-19 and what they can take away from this moment.2020-04-2941 minAd Age Marketer's BriefAssessing marketer pandemic responseIn the latest episode of the Marketer’s Brief Podcast, Ad Age’s E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss how the pandemic is hitting industries like restaurants, retail and insurance, and in what ways brands are reacting. They also take a look at what lies ahead.2020-04-2225 minAd Age Marketer's BriefFrom marketer to CEOCheryl Bachelder, one of Age Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the coronavirus pandemic.2020-04-1521 minAd Age Marketer's BriefThe road to travel recovery post COVID-19Clayton Reid, CEO of travel marketing firm MMGY Global, talks about what travel brands should be doing now to handle the coronavirus pandemic and how to prepare for the future.2020-04-0824 minAd Age Marketer's BriefNick Kokonas on how restaurants can make it through COVID-19The co-owner and co-founder of the Alinea Group and founder and CEO of reservations system Tock joins Marketer's Brief to discuss how he helped his own restaurants and others pivot from high-end dining to to-go operations to stay afloat during the pandemic, and what he sees in the industry's future.2020-04-0126 minAd Age Marketer's BriefA psychologist’s advice for brands dealing with the pandemicConsumer psychologist Kit Yarrow explains what messages will and won’t work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.2020-03-2525 minAd Age Marketer's BriefCoronavirus response ads begin An update on the latest marketing news surrounding the pandemic, including how coronavirus response ads from Guinness and Ford are being received. Ad Age’s E.J. Schultz, Jessica Wohl and Adrianne Pasquarelli discuss that, plus a surprisingly optimistic ad spending forecast. We also take a look at how restaurants and retailers are handling the coronavirus crisis. Be sure to check out AdAge.com for our continuing coronavirus coverage. 2020-03-2015 minAd Age Marketer's BriefHow marketers are handling COVID-19Ad Age is closely following the impact novel coronavirus is having on marketers. In the latest episode of the Marketer’s Brief podcast, Ad Age’s E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss some of their latest findings. Be sure to check out AdAge.com for our continuing coronavirus coverage.2020-03-1825 minAd Age Marketer's BriefMike Haracz dishes on Szechuan Sauce, Wendy’s and barbecue-related shenanigansMike Haracz joins Marketer’s Brief to discuss his path toward becoming a chef, his tenure at McDonald’s, promoting Wendy’s breakfast, gaming, and his go-to spices.2020-03-1123 minAd Age Marketer's BriefBuilding a food communityAmanda Hesser, CEO of Food52, talks about how the company is expanding into new areas and how the brand’s audience drives the business.2020-03-0425 minAd Age Marketer's BriefAnti-snob cocktail marketingJason Sorley, brand Director for whiskey at Diageo, on how Seagram’s 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture. 2020-02-2624 minAd Age Marketer's BriefThe why behind AI at skincare startup ProvenProven Skincare uses artificial intelligence to create tailor-made products for individuals. Ming Zhao, the CEO and co-founder of the startup, joins Marketer’s Brief to discuss why skin care is so trendy and how technology enters the equation.2020-02-1922 minAd Age Marketer's BriefCKE’s new focus on its Happy StarPatty Trevino, senior VP of brand marketing at CKE Restaurants Holdings Inc., dishes on the new “Feed Your Happy” campaign from 72andSunny New York, which is working on Carl’s Jr. and Hardee’s again after a hiatus.2020-02-1227 minAd Age Marketer's BriefMarketing wellness into a brandHyatt is incorporating more wellness into its offerings for guests and employees. Mia Kyricos, the first global head of wellbeing at Hyatt, joins Marketer’s Brief to discuss new partnerships and initiatives to enhance the brand.2020-02-0521 minAd Age Marketer's BriefTrueCar gets a faceliftTrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.2020-01-2920 minAd Age Marketer's BriefAuto Show MarketingCraig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.2020-01-2224 minAd Age Marketer's BriefSuper Bowl ad chatterAd Age's Jessica Wohl, Jeanine Poggi and E.J. Schultz on the early trends emerging in advance of advertising's biggest day of the year.2020-01-1521 minAd Age Marketer's BriefMarketing New Year’s resolutionsHow does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer’s Brief to discuss what he calls the brand’s Super Bowl.2020-01-0819 minAd Age Marketer's BriefNon-alcoholic boozeLaura Lashley, national education manager for Seedlip, which bills itself as the world’s first non-alcoholic distilled spirits brand, talks about the brand’s origins and its plans for Dry January.2019-12-1819 minAd Age Marketer's BriefMarketers of the YearWe discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.2019-12-0927 minAd Age Marketer's BriefCurly fry attitudeJack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as “the curly fry in a world of regular fries,” says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand’s recent efforts and plans for 2020 on Marketer’s Brief.2019-12-0427 minAd Age Marketer's BriefCola WarsPepsi’s marketing VP Todd Kaplan talks about the decision to lean into the phrase “Is Pepsi OK,” and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has planned for the Super Bowl.2019-11-2724 minAd Age Marketer's BriefHoliday retail marketingDoes Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week’s holiday-themed pod.2019-11-2023 minAd Age Marketer's BriefBringing pep back to milkYin Rani, the new CEO of MilkPEP, joins Marketer’s Brief to discuss how the milk marketing organization responds to an onslaught of non-dairy competition and how her prior roles at Campbell Soup and at agencies prepared her for the role.2019-11-1321 minAd Age Marketer's BriefData-driven tourism marketingKirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what effect global warming might have on the ski season.2019-11-0625 minAd Age Marketer's BriefRetail trends and female CMOsAlegra O’Hare, the new CMO at the Gap, joins Marketer’s Brief to discuss the brand’s holiday campaign and marketing trends.2019-10-3018 minAd Age Marketer's BriefMondelēz's CMO on data and intuitionMartin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet.2019-10-2321 minAd Age Marketer's BriefBeer marketingBehind the beer industry’s push to lift the category, which has lost ground to wine and spirits.2019-10-1630 minAd Age Marketer's BriefData PrivacyDigging into the California Consumer Privacy Act with Eric Babel, CEO of TrustArc, a privacy compliance consultant, including how a real estate tycoon jumpstarted the regulation.2019-10-0925 minAd Age Marketer's BriefANA ‘Masters of Marketing’ PreviewAd Age reporters on what to expect at this week’s gathering of the Association of National Advertisers in Orlando.2019-10-0221 minAd Age Marketer's BriefBehind Kind’s health and wellness messagesStephanie Csaszar, Kind’s manager of nutrition strategy and insights, discusses its new marketing against synthetic dyes and the snack maker’s broader communications plan around health and wellness.2019-09-2521 minAd Age Marketer's BriefSports in focus at ZenniOnline glasses retailer Zenni recently teamed up with the San Francisco 49ers to promote its eyewear. Sean Pate, Zenni’s brand communications officer, discusses why teaming up with the sports industry makes sense for the brand and the other areas where it plays to get its low-priced eyewear in people’s minds.2019-09-1823 minAd Age Marketer's BriefScaling d-to-cScott Tannen, founder and CEO of direct-to-consumer bedding brand Boll & Branch, talks about the company’s plan to accelerate growth through a recent private equity investment, how sustainability factors into the brand’s marketing message, and why selling on Amazon matters.2019-09-1122 minAd Age Marketer's Brief‘Made in USA’ marketingAd lawyer Jeff Greenbaum on why regulators could soon be tightening rules on “Made in the USA” marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season. 2019-09-0422 minAd Age Marketer's BriefB-Dubs CMO on man caves and chicken sandwichesBuffalo Wild Wings Chief Marketing Officer Seth Freeman dishes on marketing such as tv spots and a football prenup, updated food and why he says watching games at the chain beats sitting in his man cave. 2019-08-2820 minAd Age Marketer's BriefDraftKings bets big on first-ever in-house campaign as NFL season loomsAlthough DraftKings offers its users the option to bet on soccer, basketball and NHL games, the NFL season is by far its biggest moneymaker. “This is our Black Friday,” Tom Goedde, CMO at DraftKings says, adding that the company brought creative in house “to keep up with the speed of our sports content – whether that’s the latest trade, injury or odds line changing.” 2019-08-2120 minAd Age Marketer's BriefShake Shack’s CMO isn’t a fan of paid mediaChief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.2019-08-1425 minAd Age Marketer's BriefH&R Block gets personalVinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.2019-08-0732 minAd Age Marketer's BriefHealthy food marketingPartners & Napier quizzed more than 1,100 U.S. adults about their eating habits. CJ Gaffney, the ad agency’s director of planning, joins Marketer’s Brief with a first discussion of some of the findings. 2019-07-3025 minAd Age Marketer's BriefLiquor marketingAdrian Parker, VP Marketing for Patron and Grey Goose, on the vodka’s new marketing approach and why Patron is the Lady Gaga of tequila.2019-07-2429 minAd Age Marketer's BriefRXBar CMO thinks beyond barsVictor Lee joins Marketer's Brief to discuss the evolution of its no B.S. message and taking the brand further beyond the bars that put it on the map.2019-07-1619 minAd Age Marketer's BriefBranded EntertainmentDan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.2019-07-0929 minAd Age Marketer's BriefPizza Hut's brand heritagePizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners and entice new ones.2019-07-0323 minAd Age Marketer's BriefAmerica's Hottest BrandsAd Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor.2019-06-2426 minAd Age Marketer's BriefWhat the NFL's new ad code means for beerActive players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports marketing strategy.2019-06-1925 minAd Age Marketer's BriefA Marketer’s Brief guide to CannesThis episode of Marketer’s Brief features a roundtable of Ad Age marketing journalists breaking down what brands should know heading into this year’s festival.2019-06-1433 minAd Age Marketer's BriefWhy Twitch is a treat for brands like HersheyCharlie Chappell, Hershey Co.’s head of media, chats about the company’s decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers.2019-06-0427 minAd Age Marketer's BriefSunscreen DreamsTony Palmer joins us at the unofficial start of the summer and shares why he left the Fortune 500 executive life to pursue a passion project: making a sunscreen that’s safe for reefs and people that doesn’t show up on skin like the mineral ones he used growing up in Australia. 2019-05-2837 minAd Age Marketer's BriefIt’s sugar timeGreg Guidotti, general manager of Ferrara Candy Co.’s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say they want to eat healthier.2019-05-2142 minAd Age Marketer's BriefNon-profit marketingAs the chief marketing and communications officer at Feeding America, Catherine Davis is using knowledge from her prior roles at agencies and brands to help the organization modernize its outreach. She joins Marketer’s Brief to discuss the differences of working at a non-profit, misconceptions about hunger in America and where organizations can innovate to grow their reach beyond traditional media.2019-05-1423 minAd Age Marketer's BriefMeal delivery marketingSince joining Freshly as chief marketing officer in January, Mayur Gupta has quickly added to the company's internal marketing team, hired an agency and brought the idea of data-inspired marketing to the forefront. He joins Marketer's Brief to discuss the direct-to-consumer brand's strategy, including bringing out more products.2019-05-0726 minAd Age Marketer's BriefAuto marketing insightsAllyson Witherspoon joins Marketer’s Brief to chat about the road to her new position as VP of marketing communications and media at Nissan North America, including her move from the agency side to the client side, and how she got the most out of two international postings.2019-04-3029 minAd Age Marketer's BriefCMO hiring trendsExecutive recruiter Richard Sanderson of Spencer Stuart weighs in on why CMOs aren’t getting board of directors appointments. He also updates us on CMO tenures and whether it still makes sense to get an MBA.2019-04-2430 minAd Age Marketer's BriefPain relief marketingMichael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners.2019-04-1721 minAd Age Marketer's BriefCannabis marketingKevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana.2019-04-0929 minAd Age Marketer's BriefNavigating the ad law minefieldAd lawyer Linda Goldstein joins us to discuss the rise in false advertising lawsuits and what brands do to avoid trouble. We will also talk about legal pitfalls in the subscription-based marketing business.2019-03-2729 minAd Age Marketer's BriefMarketer’s Brief: Electrify AmericaElectrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinberg, discusses what it is doing to help nudge the EV sector into the mainstream, including how charging stations might create branding opportunities.2019-03-2529 minAd Age Marketer's BriefMarketer's Brief: Bob LachkyIn a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including “Whassup,” the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, and why Lachky thinks the beer industry has lost its way.2019-03-2527 minAd Age Marketer's BriefMarketer's Brief: Kraft HeinzIconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz’s recent $15 billion asset write-down. We examine the fallout and why Kraft’s fall could be good for ad agencies.2019-03-2524 min
The Buyer's JourneyPharmacies Beware, You're in for a Scare! - Oct. 31, 2017Today's Commexis Cast discusses rumors of Amazon entering the pharmaceutical industry, and Google's latest local search upgrade. AdAge's Adrianne Pasquarelli reports that health care companies are looking for new ways to stay relevant as rumors of Amazon's entry into the pharmacy spread. How will this shake up the health care industry? The Cast weighs in. Plus, Laurie Sullivan reports on MediaPost that Google will begin using location data to fuel local searches, replacing the URL identifier.
Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).
Join the Commexis team as we add c...2017-10-3109 min