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Building Brand AdvocacyBuilding Brand AdvocacyWhat Brands Can Learn From Charli XCX & Beyoncé (& Use It To Win) ft. Joel MarlinarsonEngineering joy > selling stuff.It’s really that simple. (But how do you do it?)This week, Verity sits down with Content Creator, Social Strategist, and ‘Coldest Creative’ Founder, Joel Marlinarson. Together, they unpack the intersection where fashion, food, music, and culture collide online – and what smart brands are doing about it.Joel’s built a platform decoding brand moves for his audience (over on @coldestjoel), while building for brands behind the scenes. He shares what’s working, what’s next, and what most brands are missing entirely.Turn this...2025-07-2327 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterDevelopment Dialogues: What is the role of small farms in the future of agriculture?In this episode of Development Dialogues, a panel of experts dissect one of Africa’s most persistent development challenges: the low productivity of smallholder farmers. Despite decades of investment, innovation, and policy reform, yields on African small farms remain significantly below those in high-income countries—even when similar technologies are used.The discussion explores the nuanced landscape of African agriculture with panelists Gérardine Mukeshimana, Christopher Udry and Mark Rosenzweig. Together, they examine the limitations of smallholder models, opportunities for structural transformation, and the imperative of inclusive rural development.Gérardine Mukeshimana is Vice-President of the UN's I...2025-06-1833 minNews with My FianceNews with My FianceS5 Ep33: News With My Fiancé - Thursday, May 29th 2025 https://www.instagram.com/newswithmyfiance/ https://podcasts.apple.com/us/podcast/news-with-my-fiance/id1619744765 https://podcasts.apple.com/us/podcast/views-with-my-fiance/id1608863791 Intro music and Podcast edited by Kyle Gilmer of Residual Audio https://linktr.ee/kylegilmer (1:00:27) Featuring interview with Donovan Scribes. Donovan Scribes is an award-winning writer, communications consultant, speaker and producer. He is the former vice president of the Portland NAACP.. The focus of the interview is “Black Out” a mini magazine in the Mercury commemorating the 5yr anniversary of the George Floyd protests. Read more at link below. https://www.port...2025-06-041h 25Building Brand AdvocacyBuilding Brand Advocacy3 Ps, No BS: Start With People, Passion & Purpose To Build Like Legend-Status Beauty Brands Do ft. Coryn BrisbaneThere’s no brand magic without brand meaning. The biggest names in beauty know this. This week, Verity sits down with Coryn Brisbane (Brand & Marketing Consultant | ex-VIEVE, Charlotte Tilbury, Flannels, Glossybox) to talk brand values, internal Advocacy, and what happens when beauty brands scale too fast, too superficially.With a powerhouse CV and a fierce belief in brands that live their values, not just listing them, Coryn’s sharing unmissable insider advice from the industry’s front-lines.She’s led product launches, like Pillow Talk Mascara and Airbrush Bronzer. She’s scaled brand...2025-05-2850 minSocial Media Marketing PodcastSocial Media Marketing PodcastEmployee-Generated Content: Creating a Video First Strategy​Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/666Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...2025-05-1543 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterDevelopment Dialogues: Who will pay for the global energy transition?In this episode of Development Dialogues, host Catherine Chaney is joined by Max Bearak, Anant Sudarshan and Jessica Seddon to examine one of the most complex challenges in global development: how can the clean energy transition move forward both quickly and equitably, particularly for low- and middle-income countries (LMICs) still grappling with poverty?A central tension throughout the discussion is the balance between emissions reductions and economic growth. While wealthy nations historically contributed the most to climate change, LMICs are now under pressure to take costly action. Max Bearak is a reporter for The N...2025-04-1539 minThe Right-Hand RoadmapThe Right-Hand Roadmap#46: Employee-Generated Content & How to Start Building a Personal Brand OnlineEncouraging employee-generated content and building a personal brand on LinkedIn can position your company and team as industry leaders (while also making hiring easier than ever). In today’s episode of The Right-Hand Roadmap, we’re diving into employee-generated content (EGC) and why it’s one of the most powerful tools for attracting top talent and building a strong company presence. We’ll also explore why Seconds-in-Command should start developing their own personal brand online, separate from their company. You’ll learn how to leverage LinkedIn without feeling cringey, encourage your team to become thought leaders, and strategically position yourself a...2025-04-0308 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterDevelopment Dialogues: Are vocational training programs effective?Vocational training programs are designed to boost employment in low- and middle-income countries — but often they fall short. In the fourth in our series of Development Dialogues, we examine the real impact of vocational training programs in low- and middle-income countries. Our guests take on pressing questions around evidence, expectations, market realities, and coordination challenges in designing skills-based interventions for employment:Oriana Bandiera is the Sir Anthony Atkinson Professor of Economics at the London School of Economics, where she also directs the Hub for Equal Representation. Her research explores how economic policies and institutions shape labor ma...2025-04-0137 minNews with My FianceNews with My FianceS5 Ep14: NWMF: Monday Night Raw Live- Monday, March 10th 2025WATCH LIVE EVERY MONDAY AT 6:30 PM PT www.youtube.com/@dstrct9cs JOIN OUR PATREON Become a paid member to unlock exclusive posts, chats and more from News With My Fiance. https://www.patreon.com/NewsWithMyFiance FOLLOW US https://www.instagram.com/newswithmyfiance/ https://podcasts.apple.com/us/podcast/news-with-my-fiance/id1619744765 Podcast edited by Kyle Gilmer of Residual Audio https://linktr.ee/kylegilmer Studio Sponsors L&J Industries Produced by  Jess Morgan Michelle Funk Ross Kyle Gilmer Warm up HAPPY BIRTHDAY JESS MORGAN!!!!!!  EGC Sharing Culture Is Back Baby!! Doug Ford Ontario Premier Tells Trump To Suck It Some Mor...2025-03-121h 59The Influence Factor by The Influencer Marketing FactoryThe Influence Factor by The Influencer Marketing FactoryWhat Makes Content Stick w/ Victoria Blinova (YouTube)In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC). She highlights the importance of strong hooks and storytelling, especially on platforms like LinkedIn, and discusses strategies for boosting engagement through value-driven content and clear calls to action. The conversation also covers video content trends, empowering employees to create authentic content, and emerging opportunities in influencer marketing on LinkedIn.2025-03-1230 minNews with My FianceNews with My FianceS5 Ep11: NWMF: Monday Night Raw Live- Monday, February 24th 2025WATCH LIVE EVERY MONDAY AT 6:30 PM PT www.youtube.com/@dstrct9cs JOIN OUR PATREON Become a paid member to unlock exclusive posts, chats and more from News With My Fiance. https://www.patreon.com/NewsWithMyFiance FOLLOW US https://www.instagram.com/newswithmyfiance/ https://podcasts.apple.com/us/podcast/news-with-my-fiance/id1619744765 Podcast edited by Kyle Gilmer of Residual Audio https://linktr.ee/kylegilmer Studio Sponsors L&J Industries Produced by  Jess Morgan Michelle Funk Ross Kyle Gilmer Warm up (4:06) Weekend Recap YaHeard  No Requests (13:12) Imagine Black/EGC Mass call to organize tomorrow!! Zoom link will be in our bio and...2025-02-272h 08Voices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterDevelopment Dialogues: The future of evidence-based policymaking and international developmentIn this episode of Development Dialogues, Rory Stewart, Stefan Dercon, and Trudi Makhaya join host Catherine Cheney to discuss the challenges of evidence-based policy in an era where populism and narratives often outweigh facts. The conversation centers around how to ensure facts and evidence still matter in policymaking and international development, especially as political landscapes become increasingly divided.Visit the Voices in Development homepage.To hear about new episodes, subscribe to our mailing list.Follow the Yale Economic Growth Center on LinkedIn, Facebook, Instagram, and X.2025-02-2442 minStart the game already!Start the game already![GER] Age of Empires Magazin #38Herzlich Willkommen zu Nummer 38 eures Age of Empires Magazins, in dem wir über alle relevanten Themen des vergangenen Monats sprechen werden. Unsere News drehen sich um TTL Season 4, die The Garrison Qualifier und die große Umbruchsstimmung, die unter den eSports Teams gerade herrscht. Außerdem gibt es eine etwas traurige Nachricht, denn das angekündigte AoE III DLC wurde gecancelt, sehr zum Unmut der Fans des Spiels. Ins Rampenlicht möchten wir in diesem Magazinspotlight den AoE2Germany Caster “Rob” rücken, der im Januar das deutsche Community Event Noobs of the Desert 2 organisiert und begleitet hat. Dann gibt’s wie immer...2025-02-022h 29Ahead of the GameAhead of the Game2025 Trends in Digital Marketing - Part 2In this second episode of our trends insights for 2025, host ⁠⁠Will Francis⁠⁠⁠⁠ introduces the ideas and tips brought to bear in the DMI's trends webinar held on December 2024. We talked to lots of other experts about their predictions for this year, and you can listen to them in Part 1 here. In this episode: Alison Battisby of Avocado Social discusses key social media trends, from Bluesky to EGC to customer collaboration. Clark Boyd of Novela considers the state of paid search and Performance Max and how we'll see a lot more of AI agents.2025-01-241h 07Evil Genius ChroniclesEvil Genius ChroniclesEvil Genius Chronicles Podcast for January 17 2025 - Whatever This Is, I Am Not A Part Of It Evil Genius Chronicles Podcast for January 17 2025 - Whatever This Is, I Am Not A Part Of It Download audio On this show, I play some audio from Man or Astroman? ; I have been deleting dead people from contacts but Andre Pope was difficult; Paul Merriman discussed the odd view of reality in a criticism of him; Bean Dad lives and I want to rebrand him as "Father Legume"; I discuss how I am handling the street theater political lectures in public; I am now in the Ohom and Nespresso world; podcasts are being finishing in my backlog...2025-01-1745 minCoffees and ContentCoffees and Content216 - 2025 Social Media Predictions + Stress-Free Holiday Marketing TipsMy gosh, how time has flown – this is the last episode of Coffees & Content Season 2! And as 2025 approaches, I thought I’d unpack the top three social media trends to watch, and offer actionable holiday marketing tips designed to reduce stress so you can enjoy a well deserved break. From harnessing Employee-Generated Content (EGC) to leveraging AI for hyper-personalisation, you’ll gain insights into staying ahead of the curve without feeling overwhelmed. Whether you’re repurposing old content, scheduling posts in advance, or focusing on “good enough” rather than perfect, this episode provides a roadmap to navigate holiday marke...2024-12-1726 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterDevelopment Dialogues: How can emerging economies break free from the sidelines of global trade?In the second episode of Development Dialogues, our new series with VoxDevTalks, host Catherine Cheney is joined by Amit Khandelwal, Isabela Manelici and Arvind Subramanian to discuss the challenges that developing countries encounter when opening their markets to trade, the effectiveness of industrial policy and the implications of Trump's presidency for trade in these nations.Amit Khandelwal is the Dong-Soo Hahn Professor of Global Affairs and Economics at Yale University. He holds affiliations at the National Bureau of Economic Research and Abdul Latif Jameel Poverty Action Lab.Isabela Manelici...2024-12-1735 minHerbet UnfilteredHerbet UnfilteredUGC Content is Getting Less Authentic. What's Next?In this episode, Saravanan Sahadevan and Amir Norman dive into the world of User-Generated Content (UGC) and Employee-Generated Content (EGC), explaining what they are and how they work in marketing. They talk about how UGC and EGC help build trust, make brands feel more relatable, and why they’re so powerful in connecting with people. With real-life examples, they share tips on how brands can encourage customers and employees to create content that grabs attention and makes an impact.Timestamp0:00 Introduction0:57 User-Generated Content (UGC) vs. Employee-Generated Content (EGC)10:57 Challenges with Paid Reviews and Authenticity2024-12-0729 minWorkfluencerWorkfluencer#26: How to Build a Powerful Employee Advocacy Program with Nicole (Stephens) Coffey Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn: Why authentic employee stories outperform corporate content How to help employees spot and share story-worthy moments The right way to use content libraries (and when to move beyond them) Measuring success without expensive tools Getting leadership buy-in for employee advocacy Balancing brand guidelines with authenticity  Nicole shares practical examples from intern to C-suite level, explaining how companies of any size c...2024-11-1855 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterDevelopment Dialogues: Namrata Kala, Rohini Pande & Catherine Wolfram on financing climate adaptationFinancing climate adaptation: What works, what doesn’t, and can carbon credits help to bridge the gap?In first episode of Development Dialogues, our new series with VoxDevTalks, host Catherine Cheney is joined by Namrata Kala, Rohini Pande, and Catherine Wolfram to discuss research on climate adaptation measures in lower-income countries, how to pay for them, and the role voluntary carbon markets and compliance markets can play.Namrata Kala is an Associate Professor at MIT Sloan School of Management. She is also on the Editorial Board of VoxDev and served as...2024-11-0534 minEvil Genius ChroniclesEvil Genius ChroniclesEvil Genius Chronicles Podcast for September 28 2024 - I Am Still Angry, One Star, Signed Bruce Banner Evil Genius Chronicles Podcast for September 28 2024 - I Am Still Angry, One Star, Signed Bruce Banner Download audio On this show, I play a song from Louise Connell; I have already been late to the new school; I read Never Get Angry Again by David J. Lieberman and found it pretty mediocre and barely useful; I still have a Headspace account; we are watching Unforgotten; we gave Taskmaster New Zealand a second chance; the amount of ANZAC content I consume has really increased; this Hyperfixed podcast needing 200k listeners to be viable is madness; I am now...2024-09-3052 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterClimate Change & Water Scarcity: Islamul Haque and Mushfiq Mobarak on crafting research based on community needs in BangladeshRising sea levels are already creating intersecting crises in Bangladesh, often described as “the ground zero of climate change." How can social scientists aid in the response? When economists Islamul Haque and Mushfiq Mobarak began to examine the economic impact of rising salinity levels in coastal areas of Bangladesh, they expected to focus on labor and migration issues among farmers shifting from agriculture to aquaculture. However, when they began to talk to community members, they found a more urgent research need, and pivoted their research to formulate a sustainable response to the scarcity of drinking water in th...2024-07-2535 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterTailoring Inequality Research for the Latin American Context: Marcela Eslava, Santiago Levy, and Ana de la O on region-specific research collaborationIn Latin America, inequality has persisted despite major structural economic and social change. In order to help develop effective policies for a more equitable society, a new research initiative explores the causes and consequences of inequality within the Latin American context.In this episode of Voices in Development, three leading social scientists discuss a project to develop “a shared vision” of inequality in Latin America. Marcela Eslava, Professor of Economics and Dean of the School of Economics at Universidad de los Andes in Bogotá, Colombia; Santiago Levy, a nonresident senior fellow with the Global Economy and Development Progr...2024-07-0129 minThe Rabbi Sinclair PodcastThe Rabbi Sinclair Podcast“I Experienced the Resurrection of the Dead” - A Deeper Understanding of Shavuot.Two weeks ago, I experienced the resurrection of the dead. An EGC revealed I needed prompt medical attention. Baruch Hashem, I was spared. Hashem's kindness and mercy is overwhelming. This near-death experience led me to a new understanding of the giving of the Torah at Sinai, and the festival of Shavuot. In 1972, Rabbi Yaakov Asher Sinclair opened SARM Studios the first 24-track recording studio in Europe where Queen mixed “Bohemian Rhapsody”. His music publishing company, Druidcrest Music published the music for The Rocky Horror Picture Show (1973) and as a record producer, he co-produced the quadruple-platinum debut album by A...2024-06-0603 minALMAN IST LOSTALMAN IST LOST#0109: EUDie Europäische Union (EU) ist ein politischer und wirtschaftlicher Zusammenschluss von (zurzeit) 27 europäischen Ländern, der darauf abzielt, den Frieden, die Stabilität und den Wohlstand in Europa zu fördern. Sie ermöglicht die Freizügigkeit von Personen, Waren, Dienstleistungen und Kapital zwischen den Mitgliedstaaten und koordiniert gemeinsame Politiken in Bereichen wie Handel, Landwirtschaft und regionale Entwicklung. #EU #EuropäischeUnion #Europawahl #BayerLeverkusen #Arrival #NicoSemsrott Überblick 00:00 | 1 - Feedback-Runde: Bayer Leverkusen, Arrival 19:05 | 2 - Thema der Woche: EU 48:31 | 3 - Top 3: Falsch anfühlen ...2024-06-041h 04Voices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterWhy women in India are dropping out of the workforce: Farzana Afridi and Kanika MahajanAlthough women around the world have joined the labor market in rising numbers over the past several decades, the percentage of women in the labor force in India has declined, even while their education levels have risen and the country has experienced rapid economic growth. In this episode of Voices in Development, Farzana Afridi, a professor of Economics at the Indian Statistical Institute in Delhi, and Kanika Mahajan, Associate Professor of Economics at Ashoka University in Sonipat, India, discuss their research collaborations on women and work, the benefits and risks of digital platforms for women in India, a...2024-05-1829 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterBuilding In-Country Partnerships in Development Economics: Chris Udry, Francis Annan, and Rohini Pande share insights from Ghana and Beyond​Much of the research on economic development in low- and middle-income countries, particularly in Africa, is led by researchers who are outsiders to the regions they study. While this outsider perspective can help them see elements of the social or economic structure less visible to those who are deeply embedded in local institutions, partnerships with individuals and communities living and working in the area provide crucial insights for both the research process and its application to policy.In this episode of Voices in Development, Christopher Udry, Robert E. and Emily King Professor of Economics at Northwestern University, Co...2024-04-1426 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterDigital Inclusion & Economic Development: Conversations with Pramod Varma, Alix Peterson Zwane and Rohini PandeDespite the widespread acknowledgment of the potential for digital technologies to accelerate inclusive economic growth, not everyone has access to the mobile devices, internet connectivity, and affordable data they need to participate meaningfully in the digital economy. This digital divide, which includes gender specific barriers, prevents billions of people from accessing the fundamental digital resources necessary for participation in the modern economy. Digital Public Infrastructure (DPI) enables countries to more effectively connect marginalized communities with markets, resources, and services through tools such as a digital ID, but the infrastructure alone does not mean it’s equally accessible to everyone wh...2024-03-0622 minStart the game already!Start the game already![GER] Age of Empires Magazin #26Willkommen zur Magazinausgabe #26! In den News sprechen wir selbstverständlich über das große Highlight im Januar: Nilis Apartment Cup V, die Watchparty in Berlin und Nilis Good Bye Week. Außerdem kommentieren wir den Personalwechsel bei GL. Weiterhin werden wir über die gerade laufenden Qualifier für Hidden Cup V sprechen. Ein Thema ist auch das aktuell leider katastrophale Pathing und die Gerüchte über ein neues Red Bull Wololo Turnier. Wir geben schließlich einen Ausblick dazu, dass EGCTV das erste Stormgate Turnier hosten werden und was das für Age of Empires II bedeuten könnte. Im Spotlight w...2024-01-312h 48Voices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterSupporting Farmers on the Frontlines of the Climate Crisis: Kelsey Jack on Technology Adoption for Climate AdaptationThe vast majority of climate financing is directed towards mitigating, reducing, or preventing greenhouse gas emissions. However, there is a vital need for climate financing aimed at adaptation, protecting the lives and livelihoods of the people most affected by climate change. Low-income countries are disproportionately suffering from climate breakdowns, particularly among the poorest and most vulnerable people within these countries. In this episode of Voices in Development, Kelsey Jack, Associate Professor of Economics at the University of California, Santa Barbara, discusses her recently completed study focusing on rainwater harvesting techniques in rural Niger, where intensive agriculture practices h...2023-12-0718 minStart the game already!Start the game already![GER] Age of Empires Magazin #24Verehrtes Publikum, Wir präsentieren euch in der November-Ausgabe des Magazins das folgende Programm: in den News starten wir mit einer ausführlichen Nachbesprechung von Warlords II. Danach sprechen wir über die große Rückkehr gleich zweier Legenden, denn T90Official und Viper streamen seit diesem Monat wieder auf Twitch. Schließlich berichten wir noch von einigen Bugs, die es diesen Monat gab. Im Spotlight führen wir ein ausführliches Gespräch über die Zukunft des Balancings in AoE II. In Neues von uns verkünden wir allerlei frohe Botschaften über unser Podcastprojekt, unter anderem erläutern wir euch das Fami...2023-11-302h 26Voices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterNavigating trade-offs between the environment and economic growth: Nicholas Ryan on new possibilities for environmental regulation in emerging marketsToday’s environmental crises are affecting lower-income countries – and within those countries, poor and marginalized communities – most of all. Policymakers in these countries are seeking new ways to balance trade-offs between the economic growth that can provide citizens with income-generating opportunities, and the harmful emissions that industrial production usually entails.For over a decade, EGC affiliate Nick Ryan and colleagues have worked with policymakers in the highly industrialized Indian state of Gujarat to reduce emissions at low cost to industries. Now the team is expanding their work to implement a cap-and-trade market for carbon emissions from large source...2023-10-3131 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterUnraveling the impact of harmful social norms on development: Eliana La Ferrara, Samuel Moyn, and Rohini Pande on addressing hidden barriers to progressHow do social norms – the set of informal rules, beliefs, and biases that govern behavior in a given group or society ­– affect the development process? While positive norms can support and accelerate development, harmful ones like slavery or female genital cutting can constrain it, exacerbating poverty and inequality. While social change in many high-income countries has reduced the prevalence of the most harmful norms over time, they continue to exist in many low- and middle-income countries, often preventing disadvantaged communities and groups from reaching their full potential.  In this episode of EGC Voices in Development, Rohini Pande is joi...2023-07-1055 minVoices in Development: A Podcast from Yale\'s Economic Growth CenterVoices in Development: A Podcast from Yale's Economic Growth CenterDemystifying the effects of systemic injustice: Prof. Gerald Jaynes on using mixed methods to study race-based economic inequalityAlmost 60 years after the passing of the Civil Rights Act in the US, race continues to determine patterns of income, wealth and opportunity. For Black Americans in particular, the predominance of exploitative practices such as sharecropping following the slave trade has enabled inequality to persist through a number of generations.In order to develop policies that tackle these injustices, what can economics or other disciplines reveal to us about past and present inequalities in societies with racial, ethnic, or caste-based hierarchies?"Even in that first book, I took great pains whenever I was describing...2023-06-0537 min