Shows
Behind the Numbers: an EMARKETER PodcastWill Tariffs Make Secondhand the First Choice? | Reimagining RetailOn today’s podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand to benefit. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Rachel Wolff.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com...2025-05-2119 min
Behind the Numbers: an EMARKETER PodcastCommerce Media Activations: From Strategy to Success | Behind the Numbers: Special EditionOn this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. EMARKETER’s Sarah Marzano hosts InfoSum’s Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire’s Senior Director, Media and Omnichannel, Niccolò Gloazzo in this live panel from EMARKETER’s May 9th virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
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For mo...2025-05-2032 minBehind the Numbers: an EMARKETER PodcastTikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the NumbersOn today’s podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting towards being a content platform, Pinterest’s latest initiative to become the shopping destination, and why Reddit is somewhat of a sleeping giant. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
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For sponsorship opportunities contact us: advertising@emarketer.com2025-05-1928 minBehind the Numbers: an EMARKETER PodcastCommerce Media Trends and Opportunities | Behind the Numbers: Special EditionOn today’s special edition podcast, EMARKETER analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions’ Lauren Griewski. Recorded live at the EMARKETER Commerce Media Trends 2025 virtual summit on May 9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.
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Have questio...2025-05-1745 minBehind the Numbers: an EMARKETER PodcastNavigating Tariffs: How Advertisers Are Weathering the Shifting Storm | Behind the NumbersOn today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.
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Hav...2025-05-1629 minBehind the Numbers: an EMARKETER PodcastCan GenAI actually change how people shop? | Reimagining RetailOn today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.
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...2025-05-1418 min
Behind the Numbers: an EMARKETER PodcastThe Consumer Debt Elephant in the Room | The Banking & Payments ShowIn today’s episode, we talk about how much debt consumers have, which buckets it lives in, and the likelihood of a ‘debt jubilee’. Join the discussion with host and Head of Business Development Rob Rubin, Senior Analyst Grace Broadbent and Senior Director of Forecasting Oscar Orozco.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 2025-05-1319 minBehind the Numbers: an EMARKETER PodcastMeta vs. the World: Weathering Tariffs, AI Wars, and a Potential Plan to Upend the Entire Ad Ecosystem | Behind the NumbersOn today’s podcast episode, we discuss Meta’s capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if it is forced to sell Instagram and WhatsApp. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
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Have...2025-05-1227 minBehind the Numbers: an EMARKETER PodcastThe Art of the Perfect Checkout Offer with Rokt | Behind the NumbersOn today’s podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting ready to click the buy button, and how to avoid showing someone something they already have. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Senior Director of Briefings Jeremy Goldman, and Senior Vice President of Solutions and Operations at Rokt Jon Humphrey. Listen everywhere and watch on YouTube and Spotify.
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For spo...2025-05-0928 minBehind the Numbers: an EMARKETER PodcastPrice Wars: Attack of the Private Labels | Reimagining RetailOn today’s podcast episode, we discuss how tariffs will impact private labels, if private label still a synonym for “affordable”, and some unofficial awards for the 5 most interesting private label players. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Analyst Arielle Feger.
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Have questions or just want to say hi? Drop us a li...2025-05-0724 minBehind the Numbers: an EMARKETER PodcastGoogle is Keeping Cookies, Maybe Selling Chrome, and Scaling AI Overviews | Behind the NumbersOn today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
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Ha...2025-05-0525 minBehind the Numbers: an EMARKETER PodcastHow Recession-Proof is Netflix? | Behind the NumbersOn today’s podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.
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For more information visit: https://www.emarketer.com/adv...2025-05-0226 minBehind the Numbers: an EMARKETER PodcastThe Unofficial Most Interesting Retailers List (April) | Reimagining RetailOn today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Analyst Blake...2025-04-3029 minBehind the Numbers: an EMARKETER PodcastGoogle Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the NumbersOn today’s podcast episode, we discuss how the judge thinks Google is, and isn’t, an illegal monopoly, the most likely outcomes from this ruling, and who stands to benefit the most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
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Have quest...2025-04-2832 minBehind the Numbers: an EMARKETER PodcastWhat Traveler Media Can Do That Retail Media Can't with Kinective Media by United Airlines | Behind the NumbersOn today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.
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For more information visit: https://www.e...2025-04-2526 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: Tariffs Are Here: Consumer Shifts, Surprising Outcomes, and Must-Watch MetricsOn today’s podcast episode, we discuss (now that tariffs are here), how they’re impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor.
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Have questions or just want to say hi? Drop us a...2025-04-2322 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Tik-Tok: The Latest on Trump’s Extension and Deal TalksOn today’s podcast episode, we discuss why the Trump administration extended TikTok’s sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere and watch on YouTube and Spotify.
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Have...2025-04-2124 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Next-Gen AI: From Assistants, to Autonomous Agents, and BeyondOn today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.
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Have questions or just want to say hi? Drop us a...2025-04-1827 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: How French Department Store Icon Printemps Is Reinventing US Retail — Inside the New NYC FlagshipOn today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.
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Have questions or just want to say hi? Drop us a...2025-04-1622 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: The Explosion of Sports for Brand Engagement with Nielsen’s Vice President of Inclusive InsightsOn today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.
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For sponsorship opportunities contact us: adverti...2025-04-1427 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: How Players Are Trying to Stand Out in the Commerce Media UniverseOn today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
Reports mentioned in this episode:
Commerce Media Trends to Watch in 2025
The State of Measurement in Retail Media
2025-04-1126 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: Why Consumer Sentiment is Stuck in ‘Worried’ with Joanne Hsu at the University of Michigan.On today’s podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Zak Stambor, and Research Associate Professor and Director of the Surveys of Consumers at the University of Michigan Joanne Hsu.
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For sponsorship opportunities contact us: advertising@emarketer.com2025-04-0921 minBehind the Numbers: an EMARKETER PodcastThe Banking & Payments Show: How Young People Bank, Spend, and Invest Their MoneyIn today’s episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent.
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Have questions or just want to say hi? Drop us a lin...2025-04-0820 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: How YouTube Became TV’s Most Watched Platform on Its 20th Birthday – What’s Next for “Planet YouTube”?On today’s podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how “Planet YouTube’s” gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.
Report - YouTube for Marketers Explainer
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For sponsorship opportunities contact us: advertisi...2025-04-0727 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Using AI at Work: Part 2—How companies are using AI and tips for employees on how best to use itOn today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watch on YouTube and Spotify.
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...2025-04-0422 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: Building Your Brand While Nurturing a Loyal FollowingOn today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts VP of Content Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D’Arcy.
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For more information visit...2025-04-0226 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Using AI at Work: Part 1—Employees Anxiety Levels and How the Tech is Impacting Jobs | Mar 31, 2025On today’s podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for the conversation. Listen everywhere and watch on YouTube and Spotify.
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For more information visit: https://www.emarketer.com...2025-03-3122 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Signal-Based Merchandising and The Impact of the Empty ShelfOn today’s podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Listen everywhere and watch on YouTube and Spotify.
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Hav...2025-03-2827 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: The Unofficial Most Interesting Retailers List (March)On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Senior Director of Content Becky Schilling and Analyst Sara Lebow will defend their list against Principal Analyst Sky Canaves and Analyst...2025-03-2626 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Walgreens’ Identity Crisis — What’s Next for the Pharmacy Giant?On today’s podcast episode, we discuss how Walgreens went from “pharmacy behemoth to distressed retailer”, the biggest lesson from its downfall, and where the company goes from here. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Rajiv Leventhal and Zak Stambor, for the conversation. Listen everywhere and watch on YouTube and Spotify.
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Have questions or just want to say...2025-03-2426 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Reimagining the Creator Role — Engaging Communities Through Short-Form VideoOn today’s podcast episode, we discuss how virality is being redefined, how the word “Creator” is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.
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Have qu...2025-03-2128 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: Ageism in Beauty and the Shift Away From “Staying Young”On today’s podcast episode, we discuss how the beauty industry is venturing into untapped markets, how the conversation of ageism in beauty fits or diverges with the greater trend away from diversity and inclusion, and how brands market to older people while staying relevant with younger audiences. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Arielle Feger, and CEO and Founder of Ageism Is Never In Style® Jacynth-Bassett.
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For sponsorship opportunities contact us...2025-03-1919 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Beyond the Bundle — What Will Shape the Streaming World Next? | March 17, 2025On today’s podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will “content tiers” change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.
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For sponsorship opportunities contact us: advertising@emarketer.com...2025-03-1725 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: How to Build a Brand From the Ground UpOn today’s podcast episode, we discuss how Mint Mobile was able to stand out before a celebrity like Ryan Reynolds joined the team, how he helped them break the marketing mold, and lessons learned along the way to becoming a billion-dollar valued company. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Suzy Davidkhanian, and Strategic Advisor to Mint Mobile Aron North. Listen everywhere and watch on YouTube and Spotify.
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For sp...2025-03-1431 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: Malls — Why People Visit (or Skip), IKEA & Walmart's Big Moves, and What the Modern Mall Will Look LikeOn today’s podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff.
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Have questions or just want to say hi? Drop us a line at pod...2025-03-1216 minBehind the Numbers: an EMARKETER PodcastThe Banking & Payments Show: AI as Your Financial Advisor. What Happens When Technology Takes the Lead?In today’s episode, we talk about whether regulators will allow, and consumers will adopt, AI over human financial advisors. Will AI close or widen the wealth gap? What happens if an AI financial advisory loses your money? Join the discussion with host and Head of Business Development Rob Rubin, and Analysts Lauren Ashcraft and Jacob Bourne.
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Have questions or just want to...2025-03-1117 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Gen Z Teens' Relationship with GenAI, Social Media, and Video GamesOn today’s podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers’ social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.
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For more information visit: https://www.emark...2025-03-1023 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Our Total Media Consumption Is Hitting a Ceiling. But In Which Areas Is It Starting to Fall?On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
Follow us on Instagram at: https://www.instagram.com...2025-03-0726 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: The Impact of Tariffs on Retailers – What to Expect & How to PrepareOn today’s podcast episode, we discuss what a tariff even is, what might happen when they’re implemented, and how best to prepare for them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analysts Paul Briggs and Matteo Ceurvels, and Analyst Rachel Wolff.
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Have questions or just want to say hi? Drop us a line at po...2025-03-0523 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: How Amazon Has Made Itself Even More Essential … And How It Hasn’tOn today’s podcast episode, we discuss how Amazon has made themselves even more essential to customers, why “they can’t make physical stores work”, and how its advertising business is getting on. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Rachel Wolff, and Senior Director of Briefings Jeremy Goldman. Listen everywhere and watch on YouTube and Spotify.
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For more information visit: https://www.emarketer.com/advertise...2025-03-0321 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: How the Rise of the AI Shopping Agents Is Impacting the Customer JourneyOn today’s podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global Digital Commerce Senior Director, Strategy & Execution, Todd Hassenfelt. Listen everywhere and watch on YouTube and Spotify.
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For...2025-02-2826 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: The Unofficial Most Interesting Retailers List (February 2025)On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President Suzy Davidkhanian and Senior Analyst Blake...2025-02-2625 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Meta’s AI Investment Strategy, Snap’s Growth Secrets, and Why Pinterest Deserves More AttentionOn today’s podcast episode, we discuss Meta’s AI plans, the real story behind Snapchat’s growth, and how Pinterest has evolved. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Editor of Briefings Daniel Konstantinovic, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
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Have questions or just want to say hi...2025-02-2424 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI EraOn today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.
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For more information visit: https://www.emarketer.com/a...2025-02-2230 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Welcome to the Third Era of the CMO Role—The Chief Marketing EverythingOn today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.
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Have questions or just...2025-02-2126 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: How Lego Became the World’s Largest ToymakerOn today’s podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor.
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Have questions or just want to say hi? Drop us a l...2025-02-1917 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Google’s Plans After the DeepSeek Announcement and How Much GenAI Chatbots Can Erode Its Search Dominance in 2025On today’s podcast episode, we discuss how DeepSeek has reset Google’s AI strategy, how much other GenAI chatbots can chip away at Google’s search dominance, and why the tech giant was able to double revenue growth last year. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
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For...2025-02-1825 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers Special Edition: Creator Content: What’s New and What’s NextOn today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.
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...2025-02-1530 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Is Brand Safety “Out of Vogue” and How Publishers Are Trying to Alleviate Brands’ FearsOn today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.
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For more information visit: ht...2025-02-1429 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers Special Edition: Creator Economy Trends 2025 KeynoteOn today’s special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of EMARKETER’s The Creator Economy Trends 2025 and is hosted by Vice President and Principal Analyst Jasmine Enberg and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
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2025-02-1324 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: Why Sam’s Club is Our Must-Visit Store and What Sets It Apart from Other Warehouse ClubsOn today’s podcast episode, we discuss what makes Sam’s Club stand out against Costco and BJ’s, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.
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Have questions or just want to say hi? Dro...2025-02-1218 min
Behind the Numbers: an EMARKETER PodcastThe Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will LandIn today’s episode, we talk about what’s going on with Bitcoin since Trump won the election, how his policy moves could affect cryptocurrency, and the likelihood of America launching a digital dollar. Join the discussion with host and Head of Business Development, Rob Rubin, and Analysts Grace Broadbent and Tyler Van Dyke.
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Have questions or just want to say hi? Drop...2025-02-1120 minBehind the Numbers: an EMARKETER PodcastBehind The Numbers: How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next | Feb 10, 2025On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.
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...2025-02-1025 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content | Feb 7, 2025On today’s podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel “ignored” by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analyst Evelyn Mitchell-Wolff. Listen everywhere and watch on YouTube and Spotify.
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...2025-02-0725 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears | Feb 5, 2025On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.
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For more information visit: https://www.emarketer.c...2025-02-0515 minBehind the Numbers: an EMARKETER PodcastBehind The Numbers: DeepSeek: What It Is and How It’s Shaking Up the AI Universe | Feb 03, 2025On today’s podcast episode, we discuss how DeepSeek pulled the rug from under the established AI giants, how it stacks up against other chatbot models, and why it has changed the AI conversation moving forward. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Analyst Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.
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For more information visit: https://www.emarketer.com/adv...2025-02-0325 minBehind the Numbers: an EMARKETER PodcastBehind The Numbers: Netflix Breaks Records: Can Its Playbook Be Replicated? | Jan 31, 2025On today’s podcast episode, we discuss how Netflix’s recent live sports events have performed, if there’s a new streaming price ceiling for consumers, and whether its entertainment hub playbook is replicable. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.
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Have questions or just w...2025-01-3126 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: The Unofficial Most Interesting Retailers List (January) | Jan 29, 2025On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff...2025-01-2923 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Digital Health Trends for 2025—DTC Drugs and How Rising Health Costs Are Changing Consumer Behavior | Jan 27, 2025On today’s podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients’ relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Dane Finley and Rajiv Leventhal. Listen everywhere and watch on YouTube and Spotify.
Reports mentioned in this episode:
https://www.emarketer.com/content/health-trends-watch-2025
Follow us on Instagram at:
https://www.instagram.com/emarket...2025-01-2728 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Forecasting Trends for 2025—Digital Pay-TV Petering Out and Why Livestream Shopping is (and Isn't) Taking Off | Jan 24, 2025On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
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Have questions or...2025-01-2424 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: The Most Interesting 2025 Retail Trends We Have Heard (and Expect to Hear) Outside of EMARKETER | Jan 22, 2025On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.
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Have questions or just want to say hi...2025-01-2217 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Technology Trends for 2025—AI Agents and the Smart Glasses Portal Into Spatial Computing | Jan 21, 2025On today's podcast episode, we discuss how much we will actually be using AI agents this year, what happens when they start talking to each other, and how much Apple is likely to move the smart glasses adoption needle. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Technology Analyst Jacob Bourne and Senior Analyst Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.
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For more information v...2025-01-2124 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers Special Edition: The Supreme Court Upholds the TikTok Ban – What It Means for You | Jan 18, 2025On this special edition podcast episode, EMARKETER Senior Director of Briefings, Jeremy Goldman and Senior Analyst, Minda Smiley, discuss the Supreme Court’s groundbreaking decision to uphold the TikTok ban. Listen to Jeremy and Minda break down the ruling and give their preliminary thoughts on how this ruling could reshape social media, digital marketing and user privacy. Listen to the discussion everywhere you find podcasts or watch on YouTube and Spotify.
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F...2025-01-1804 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.
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Have questions or just w...2025-01-1721 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: Lessons From the 2024 Holiday Shopping Season—The Election Impact, Why Returns are Way Up, and More | Jan 15, 2025On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
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Have questions or just want to say hi? Drop us a l...2025-01-1516 minBehind the Numbers: an EMARKETER PodcastThe Banking & Payments Show: Banking and Payments Trends in 2025—Pay-by-Bank At Checkout, the BaaS Compliance Crackdown, and More | Jan 14, 2025In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris.
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https://www.e...2025-01-1426 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Social and creator economy trends in 2025—Shopping getting even more social and serial creator videos take over social media | Jan 13, 2025On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
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Have questions o...2025-01-1324 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: The Future of Digital in 2025—A media time spent slowdown, and who will benefit the most from the digital economy? | Jan 10, 2025On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.
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For more information v...2025-01-1027 min
Behind the Numbers: an EMARKETER PodcastReimagining Retail: 2025 Retail Trends—The Pillars of Paid Retail Memberships, Gamified Loyalty Programs, and More | Jan 8, 2025
On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch.
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Have questions or just want to say hi? Drop us...2025-01-0822 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: The Top Trends of 2025 That Marketers Need to Know Now
On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and if governments will protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watc...2025-01-0629 minBehind the Numbers: an EMARKETER PodcastBehind the Numbers: Trends and Events to Pay Attention to in 2025—Why Content Production Will Struggle, Major Big Tech Trials to Watch, and More | Jan 3, 2025
On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.
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Behind the Numbers: an EMARKETER PodcastThe Daily: The Omnicom/IPG deal, and What It Means for The Advertising Universe | Dec 24, 2024On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.
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Have questions or just want to say hi? Drop us a line at...2024-12-2422 min
Behind the Numbers: an EMARKETER PodcastAround the World: The International Forecasts of Past (2024), Present (now), and Future (2025) | Dec 23, 2024
On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.
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2024-12-2334 min
Behind the Numbers: an EMARKETER PodcastThe Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
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Behind the Numbers: an EMARKETER PodcastThe Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.
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...2024-12-1924 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: 2024 Retail Awards—The Most Must-Visit Store, The Gen Z Darling Award, and The Comeback Story of the Year | Dec 18, 2024
On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
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...2024-12-1827 minBehind the Numbers: an EMARKETER PodcastThe Daily: Very Specific, but Highly Unlikely Predictions 2025, Part 2—Meta’s Live Shopping Sequel, Party City’s Fate, and Disney’s Pivot | Dec 17, 2024On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
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F...2024-12-1721 minBehind the Numbers: an EMARKETER PodcastThe Daily: Very Specific, But Highly Unlikely Predictions 2025, Part 1—TikTok’s Ban, X and Truth Social’s Alliance, and Who TikTok Shop Might Team Up With | Dec 16, 2024On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
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ht...2024-12-1622 minBehind the Numbers: an EMARKETER PodcastThe Weekly Listen: Why AI Might Be Hitting a Wall, The Impact of Impending Tariffs, and More | Dec 13, 2024On today’s podcast episode, we discuss if AI development is slowing down or speeding up, when it’s all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.
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Behind the Numbers: an EMARKETER PodcastThe Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024On today’s podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic.
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Ha...2024-12-1222 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: What This Year’s Thanksgiving Holiday Shopping Period Told Us | Dec 11, 2024On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
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Have questions or jus...2024-12-1112 minBehind the Numbers: an EMARKETER PodcastThe Banking & Payments Show: How a Trump administration might impact the banking industry | Dec 10, 2024In today’s episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with host and Head of Business Development, Rob Rubin, economics correspondent at Politico, Victoria Guida, and our Principal Analyst, Tiffani Montez.
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adve...2024-12-1021 minBehind the Numbers: an EMARKETER PodcastThe Daily: What GenAI at Work Taught Us This Year, and What We Can Expect From It In 2025 | Dec 9, 2024On today’s podcast episode, we discuss why US workers’ adoption of AI might be slowing, how generative AI has helped companies and workers the most, how businesses can best quantify AI productivity gains, and how we expect the technology to help workers do their jobs better in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Vice President of Media, Content, and Strategy Henry Powderly and Vice President of Generative AI Dan Van Dyke.
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For sp...2024-12-0921 minBehind the Numbers: an EMARKETER PodcastThe Weekly Listen: How ChatGPT Will Change Our 2025 Future, The Impact of the Snippet Generation, and More | Dec 6, 2024On today’s podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the “snippet generation” are influencing our world, what to make of this new group of “subscription pausers,” movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.
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For sponsorship opportuniti...2024-12-0638 minBehind the Numbers: an EMARKETER PodcastThe Daily: How a Trump Administration Will Affect Media, Advertising and Technology | Dec 5, 2024On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.
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...2024-12-0521 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: How retailers can capitalize on New Years resolutions | Dec 4, 2024On today's podcast episode, we discuss which retailers have the most to gain from New Year's resolution making, attitudes towards them, and how they can capitalize on them. Listen to the conversation with our Principal Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Senior Director of Briefings Jeremy Goldman.
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Have questions or just want to...2024-12-0417 minBehind the Numbers: an EMARKETER PodcastThe Daily: What The Hell is Bluesky, and How Much of a Threat is it to X and Threads? | Dec 3, 2024
On today's podcast episode, we discuss whether Bluesky can sustain this user growth momentum, how much of a threat it is to X (Twitter), and if in fact it is Threads that is actually about to snatch the microblogging crown. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.
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https://www.emarketer.com/adve...2024-12-0319 minBehind the Numbers: an EMARKETER PodcastThe Daily: Can X Stem User Declines and What the Company Might Turn Into in 2025? | Dec 2, 2024On today's podcast episode, why X is continuing to lose users, if they can turn their ad revenue fortunes around, and what the social media platform might morph into next year. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.
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Have questions or...2024-12-0218 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior...2024-11-2726 minBehind the Numbers: an EMARKETER PodcastThe Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024On today’s podcast episode, we discuss how Google’s cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of the Eli Lilly & Company Moitree Rahman.
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https://www.emarketer.com/adv...2024-11-2628 minBehind the Numbers: an EMARKETER PodcastAround the World: Sports Betting’s Appeal and The Tensions That Come Along With It | Nov 25, 2024On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.
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https://www.emarketer.com/adv...2024-11-2531 minBehind the Numbers: an EMARKETER PodcastThe Weekly Listen: Is Netflix Redefining Live (Mainly Sports) Entertainment, Will TikTok Dodge a US Ban, and More | Nov 22, 2024On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.
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ht...2024-11-2237 minBehind the Numbers: an EMARKETER PodcastThe Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.
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2024-11-2128 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: The Shopping Habits of High-Income Consumers and How Best to Market to Them | Nov 20, 2024On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.
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2024-11-2019 minBehind the Numbers: an EMARKETER PodcastThe Daily: How Spotify Has Been Able to Flirt With Profitability and How it Plans to Take on YouTube | Nov 19, 2024On today’s podcast episode, we discuss what happened to Spotify’s subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.
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Have questions or just...2024-11-1919 minBehind the Numbers: an EMARKETER PodcastThe Daily: Amazon Morphs Into More Than Just an Online Retail Giant | Nov 18, 2024On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.
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Have qu...2024-11-1820 minBehind the Numbers: an EMARKETER PodcastThe Weekly Listen: Are We Saying Goodbye to The Web, How Hotels Can Capture The Hearts of Travelers, and More | nov 15, 2024On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.
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2024-11-1540 minBehind the Numbers: an EMARKETER PodcastThe Daily: Is Google’s Grip on The Search Universe Starting to Loosen? | Nov 14, 2024On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.
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Have quest...2024-11-1420 minBehind the Numbers: an EMARKETER PodcastReimagining Retail: How Nike is Trying to Turn Things Around to Stay Relevant With Rivals and New Entrants | Nov 13, 2024On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
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Have questions or just want to say h...2024-11-1315 minBehind the Numbers: an EMARKETER PodcastThe Banking & Payments Show: Leveraging Finfluencers | Nov 12, 2024In today’s episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the ‘Headlines’ segment we examine the partnerships between banks and influencers by discussing the EMARKETER article, “How to make finfluencer partnerships work with a smaller marketing budget.” And in the ‘Story by Numbers’ segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creato...2024-11-1222 min