Shows
Behind the Numbers: an EMARKETER PodcastWill TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the NumbersOn today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
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2026-02-2330 minBehind the Numbers: an EMARKETER PodcastCan Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the NumbersOn today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? Is it ready for agentic commerce? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.
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2026-02-2024 minBehind the Numbers: an EMARKETER PodcastWhen and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the NumbersOn today’s podcast episode, we discuss the three big questions surrounding Google right now: When and how will it monetize AI search? Is it spending too much on AI? Will it reconcile its two full-fledged AI chatbots? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
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2026-02-1929 min
Behind the Numbers: an EMARKETER PodcastWhat “Winning the Holidays” Actually Looks Like in 2026 | Reimagining Retail
On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different about the upcoming holiday season, what real personalization at scale looks like for retailers, and why AI matters even more during the holidays. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.
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2026-02-1823 minBehind the Numbers: an EMARKETER PodcastHow Neuro-Contextual Makes Advertising Feel Human Again | Behind the NumbersOn today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape media planning for brands that traditionally buy based on reach or demographics rather than emotional resonance. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Brian Gleason, CEO of Seedtag. Listen everywhere, and watch on YouTube and Spotify.
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2026-02-1324 min
Behind the Numbers: an EMARKETER PodcastSuper Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the GameOn today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouT...
2026-02-1234 minBehind the Numbers: an EMARKETER PodcastHow Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail
On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make social commerce feel like real retail, how creators are evolving from marketing vehicles into platform storefronts for brands, and more. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, and Senior Analysts Carina Lamb and Minda Smiley.
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2026-02-1123 minBehind the Numbers: an EMARKETER PodcastIs Meta’s AI spend a problem? Is 2026 Social Media’s “Big Tobacco” moment? And More —The 3 Big Questions for Meta | Behind the NumbersOn today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a problem is Meta's AI spending spree? What's the vision for its AI agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
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2026-02-0929 minBehind the Numbers: an EMARKETER PodcastChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the NumbersOn today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
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2026-02-0627 minBehind the Numbers: an EMARKETER PodcastInside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining RetailOn today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.
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2026-02-0424 minBehind the Numbers: an EMARKETER PodcastThe WBD Deal? Netflix’s Ads in 2026? — What Are the 3 Big Questions for Netflix? | Behind the NumbersOn today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What will actually happen with Warner Bros. Discovery? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes. Listen everywhere, and watch on YouTube and Spotify.
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2026-02-0220 minBehind the Numbers: an EMARKETER PodcastPresident Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the NumbersOn today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.
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2026-01-3028 minBehind the Numbers: an EMARKETER PodcastThe Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining RetailOn today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Initiative', and 'Greatest Under-the-Radar Move'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.
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2026-01-2823 min
Behind the Numbers: an EMARKETER PodcastThe Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Powers Personalized Rewards and Concierge Banking | The Banking & Payments ShowOur analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how AI will automate credit card rewards personalization and what happens when Agentic AI turns mobile banking into a personal financial concierge. Join the discussion with guest host Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Grace Broadbent, and Principal Analyst Tiffani Montez.
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2026-01-2727 minBehind the Numbers: an EMARKETER PodcastThe Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytelling? | Behind the NumbersOn today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happen next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analyst Max Willens. Listen everywhere and watch on YouTube and Spotify.
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2026-01-2628 minBehind the Numbers: an EMARKETER PodcastThe Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the NumbersOur analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how, as Gen Alpha turns 13, the war between time spent on YouTube and TikTok will heat up—and how gaming will become an alternative social media space for this young generation. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Paola Flores-Marquez and Vice President of Research Jennifer Pearson. Listen everywhere, and watch on YouTube and Spotify.
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2026-01-2328 minBehind the Numbers: an EMARKETER PodcastThe Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining RetailOur analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how retailers will be restructuring their commerce media teams and focusing on hard launching their in-store retail media capabilities. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Analyst Arielle Feger and Principal Analyst Sarah Marzano.
Report mentioned: https://content-na1.emarketer.com/commerce-media-trends-watch-2026
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2026-01-2124 minBehind the Numbers: an EMARKETER PodcastThe Great BTN Bake (Take) Off — Digital Health Trends for 2026: Dr. ChatGPT vs. Dr. Google and AI for Mental Health Therapy | Behind the NumbersOur analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Dr. Google will give way to Dr. ChatGPT in 2026 and how Americans will increasingly use AI for mental health therapy and support this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, and watch on YouTube and Spotify.
Report mentioned: https://content-na1.emarketer.com/health-trends-watch-2026
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2026-01-2032 minBehind the Numbers: an EMARKETER PodcastThe Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the NumbersOur analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why podcasts will be more important to digital audio marketers than music and how FAST services will help push AVOD viewership across the 200 million milestone. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
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2026-01-1624 minBehind the Numbers: an EMARKETER PodcastWhat Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining RetailOn today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst Sarah Marzano.
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Follo...
2026-01-1424 minBehind the Numbers: an EMARKETER PodcastThe Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’ Social Use and Brands Use Creators for GEO | Behind the NumbersOur analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why lawsuits and regulations will begin to fundamentally shift how kids use social media and how brands are going to use creators to figure out generative engine optimization (GEO). Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
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2026-01-1228 minBehind the Numbers: an EMARKETER PodcastThe Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the NumbersOur analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI boom could get a reality check this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.
The reports mentioned:
Tech Trends to Watch in 2026
AI Trends to Watch in 2026
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2026-01-0934 minBehind the Numbers: an EMARKETER PodcastThe Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the Digital Shelf and IRL Customers Interactions | Reimagining RetailOur analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
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2026-01-0725 minBehind the Numbers: an EMARKETER PodcastThe Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the NumbersOur analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how new standards will unlock agentic ad buying and selling, and how (and why) YouTube will benefit most from the surge in video podcasts. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.
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2026-01-0520 minBehind the Numbers: an EMARKETER PodcastThe Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the NumbersOn today’s special podcast episode, we discuss the major headlines we expect to see and some significant milestones in the coming year—and bundle it all into a giant quiz. What happens to YouTube in 2026? What will shoppers start letting AI agents do for them? And much, much more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.
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2026-01-0233 min
Behind the Numbers: an EMARKETER PodcastWelcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy | The Banking & Payments ShowIn today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “bank grade” in 2026. Join the discussion with host and Head of Business Development Rob Rubin, and Senior Analysts Grace Broadbent and Myra Thomas.
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2025-12-3024 minBehind the Numbers: an EMARKETER Podcast2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining RetailOn today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Collab of the Year', and 'Campaign of the Year'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Analysts Arielle Feger and Rachel Wolff.
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2025-12-2425 min
Behind the Numbers: an EMARKETER PodcastAI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER MiniseriesOn today’s EMARKETER Miniseries—AI-Driven Media Management—we explore the core building blocks of AI innovation, what partnering with Amazon Ads looks like in practice, and advice for leaders or teams who don’t come from technical backgrounds but need to build or use AI systems. EMARKETER Senior Director of Content Jeremy Goldman speaks with Adam Epstein, co-founder and CEO of Gigi. Listen everywhere you find podcasts, and watch on YouTube and Spotify.
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2025-12-2319 minBehind the Numbers: an EMARKETER PodcastThe Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the NumbersOn today’s podcast episode, we discuss airline passengers’ receptiveness to ads, share best-in-class examples of contextual campaigns, and explore where in-flight ads are headed next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Ragu Kamakshisundaram, Vice President of Media and Monetization at Viasat Ads. Listen everywhere, and watch on YouTube and Spotify.
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2025-12-2227 minBehind the Numbers: an EMARKETER PodcastWhat If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the NumbersOn today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: what Amazon will do with the price of Prime; between OpenAI and Apple, who’s most likely to buy whom; and why a potential WBD acquisition by Netflix might not go through in 2026—if at all. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna. Listen everywhere, and watch on YouTube and Spotify.
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2025-12-1936 minBehind the Numbers: an EMARKETER PodcastAI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER MiniseriesOn today’s EMARKETER Miniseries—AI-Driven Media Management—we explore how to break down the media manager role into workflows that can be automated or augmented by agentic AI, what agencies misunderstand about AI, and which agency tasks are ripest to hand off to AI right now. EMARKETER Senior Director of Content Jeremy Goldman speaks with Adam Epstein, co-founder and CEO of Gigi. Listen everywhere you find podcasts, and watch on YouTube and Spotify.
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2025-12-1820 minBehind the Numbers: an EMARKETER PodcastHow Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining RetailOn today’s podcast episode, we discuss what Crayola is aiming to achieve with its “Campaign for Creativity,” how the brand guides children from digital creation to hands-on creative play, and what’s top of mind for the art supplies company as it heads into the holiday season. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Crayola Chief Marketing Officer Victoria Lozano.
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2025-12-1725 min
Behind the Numbers: an EMARKETER PodcastA Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER MiniseriesOn today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metrics (OCM) more widely to advertisers, the top two challenges they face heading into the new year, and what is next for Amazon Ads in 2026, as it pertains to durables. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify.
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2025-12-1615 minBehind the Numbers: an EMARKETER PodcastWhat If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the NumbersOn today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelope, the ceiling for TikTok Shop, and a budding relationship between creators and retail media networks. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Senior Forecasting Analyst Oscar Orozco, and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
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2025-12-1527 minBehind the Numbers: an EMARKETER PodcastRedefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special EditionIn this special edition podcast episode, EMARKETER Principal Analyst Sarah Marzano sits down for a conversation with Shawn McGahee, Senior Director, Performance and Insights, from Roundel. Together they explore audience value, why target guests are brand believers, measurement strategy and incrementality, off-site retail media strategy and more. Listen to Behind the Numbers everywhere you find podcasts and watch on YouTube and Spotify.
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2025-12-1320 minBehind the Numbers: an EMARKETER PodcastThe Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the NumbersOn today’s podcast, we will cover a few of the takes from our Top Trends to Watch in 2026 report. Our analysts (or bakers) will compete in a Great British Bake Off style episode discussing if the micro-drama craze will mint a new generation of creators with dual support from social networks and entertainment studios, and why AI’s content takeover will shake consumer trust in the internet. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
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2025-12-1237 min
Behind the Numbers: an EMARKETER PodcastA Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER MiniseriesOn today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of Amazon not just as a sales platform but also as an advertiser, how Amazon Ads defines omnichannel metrics, and a few examples of campaigns that have performed particularly well. EMARKETER Principal Analyst Sky Canaves speaks with Kolby Capelouto, Head of Sales for Durables at Amazon Ads. Listen everywhere you find podcasts, and watch on YouTube and Spotify.
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2025-12-1116 minBehind the Numbers: an EMARKETER PodcastWhat the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining RetailOn today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consumer, and how much AI moved the needle for shoppers, and retailers. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.
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2025-12-1019 minBehind the Numbers: an EMARKETER PodcastBetter Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the NumbersOn today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming TV universe; what advertisers misunderstand about marketing to the queer community; and some examples of when queer representation in media hit the nail on the head—and when it missed the mark. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman, and Revry CEO and Co-Founder Damian Pelliccione. Listen everywhere, and watch on YouTube and Spotify.
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2025-12-0832 minBehind the Numbers: an EMARKETER PodcastAI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the NumbersOn today’s podcast episode, we discuss how AI has already changed search, whether Google is in a better or worse position today because of AI’s rapid rise, and how AI will transform search in the next 6–12 months. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.
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2025-12-0529 minBehind the Numbers: an EMARKETER PodcastAmazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining RetailOn today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
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2025-12-0323 minBehind the Numbers: an EMARKETER PodcastCTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative | Behind the Numbers Special EditionOn today’s special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for streaming and CTV. EMARKETER Principal Analyst, Nate Elliott, hosts a panel with Caroline Giegerich, VP, AI, Interactive Advertising Bureau (IAB); Todd Feitlin, VP, Creative Lead, One Horizon, and Jonathan Watkins, Head of Optimization, tvScientific. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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2025-12-0231 minBehind the Numbers: an EMARKETER PodcastAdvertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the NumbersOn today’s podcast episode, we discuss how advertisers are faring amid the current economic backdrop of tariffs, inflation, and a government shutdown; how the digital ad triopoly is changing; and the biggest ad spending milestones this year and in 2026. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Forecasting Oscar Orozco and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.
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2025-12-0123 min
Behind the Numbers: an EMARKETER PodcastThe Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining RetailOn today's podcast episode, we discuss the unofficial list of retail moves we're most thankful for. This month—because it's Thanksgiving Eve—host Suzy Davidkhanian, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) have put together a very unofficial list of the top eight retailers they're watching, based on strategies, launches, and collaborations we’re genuinely thankful for — the moves that made us smile, surprised us, or gave us hope for where retail is heading. In this episode, Committee members Suzy Davidkhanian and Emmy Liederman will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, w...
2025-11-2631 minBehind the Numbers: an EMARKETER PodcastCTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special EditionOn today’s special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how content, and offers work for different demographic cohorts. Principal Forecasting Writer, Ethan Cramer-Flood, hosts a panel with Amanda Corral, Senior Director, Paid Media Strategy at PepsiCo, Nydia Sahagun, Head of Marketing Strategy & Innovation, Primary Care Organization at Humana, and Todd Segall, Senior Director of Media Sales at Verve. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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2025-11-2534 minBehind the Numbers: an EMARKETER PodcastScaling Retail Media for the Last Mile of America with Dollar General | Behind the NumbersOn today’s podcast episode, we discuss what makes Dollar General Media Network unique, how it's approaching measurement, and what it’s focusing on for next year. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and Vice President and General Manager of DG Media Network, Austin Leonard. Listen everywhere, and watch on YouTube and Spotify.
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2025-11-2426 minBehind the Numbers: an EMARKETER PodcastCTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behind the Numbers Special EditionOn today’s special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and measuring their impact. EMARKETER Senior Analyst, Arielle Feger, hosts a panel with Shruti Khatod, SVP, Growth Marketing and Media Strategy at Nutrafol, and Benjamin Vandegrift, VP, Measurement Strategy & Innovation at the Video Advertising Bureau. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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2025-11-2230 minBehind the Numbers: an EMARKETER PodcastThe Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | Behind the NumbersOn today’s podcast episode, we discuss the three big questions surrounding Amazon in Q3 and beyond: What Amazon's corporate layoffs tell us about how AI is actually affecting the broader job market. Is Amazon’s new “Help Me Decide” feature a significant stepping stone toward agentic AI? And could Amazon’s AI smart glasses for delivery workers be a Trojan horse for broader smart-glasses adoption? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.
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2025-11-2125 minBehind the Numbers: an EMARKETER PodcastCTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special EditionOn today’s special edition podcast episode, EMARKETER Senior Analyst, Ross Benes, unpacks the key trends driving the evolution of steaming and CTV. Afterwards, Ross welcomes Kim Marchan, Head of Agency Development at StackAdapt, to discuss how data, AI, and programmatic innovation are driving efficiency, transparency, and creative opportunity in CTV. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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2025-11-2038 minBehind the Numbers: an EMARKETER PodcastCoca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining RetailOn today’s podcast episode, we discuss whether Coca-Cola’s AI holiday ad is a bold move forward or a soulless shortcut—and, when everything can be generated, whether authenticity becomes the new premium. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
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2025-11-1920 minBehind the Numbers: an EMARKETER PodcastThe Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the NumbersOn today’s podcast episode, we discuss the three big questions surrounding Meta in Q3 and beyond: How will AI-generated social video affect social media? What’s the biggest takeaway regarding Meta using AI chatbot conversations to target ads? And do Meta's new smart glasses really have a future? Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, and Senior Analyst Minda Smiley. Listen everywhere, and watch on YouTube and Spotify.
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2025-11-1724 minBehind the Numbers: an EMARKETER PodcastThe Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the NumbersOn today’s podcast episode, we discuss the three big questions surrounding Google in Q3 and beyond: How much of a competitor to Google Chrome is OpenAI’s new browser, Atlas? What’s the main takeaway from the remedies hearings about Google’s ad tech business? And what’s the significance of Google’s first $100 billion quarter? Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.
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2025-11-1421 min
Behind the Numbers: an EMARKETER PodcastMrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments ShowIn today’s episode, we explore whether MrBeast’s pivot from giving away money to managing it marks a natural evolution or a red flag and if we looking at the rise of a financial services super-app that competes with banks—or a NerdWallet-style affiliate play that sells Gen Z customers to other financial service providers? Join the discussion with host and Head of Business Development Rob Rubin, and Principal Analysts Tiffani Montez and Max Willens.
Article mentioned in this episode:
https://content-na1.emarketer.com/youtube-mrbeast-influencer-financial-services-gen-z?jid=248420&sid=10364665
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2025-11-1326 minBehind the Numbers: an EMARKETER PodcastFrom Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Move | Reimagining RetailOn today’s podcast episode, we discuss why 7-Eleven is opening more stores even as foot traffic falls, explore its next engine of growth, and consider some bold moves that could help future-proof the convenience store giant. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Principal Analyst Sarah Marzano.
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2025-11-1218 minBehind the Numbers: an EMARKETER PodcastWhy Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the NumbersOn today’s podcast episode, we discuss why measurement is harder than it used to be, how the metrics advertisers use to evaluate their spend are changing, and what marketers can—and should—do to navigate this transition effectively. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt. Listen everywhere, and watch on YouTube and Spotify.
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2025-11-1024 minBehind the Numbers: an EMARKETER PodcastWhy a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the NumbersOn today’s podcast episode, we discuss the main factors leading marketers to cut spending at the moment, how advertisers are adapting their approach to measurement, and what is happening in the industry as more marketers begin to embrace the opportunity to shift spend at a higher velocity. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt. Listen everywhere, and watch on YouTube and Spotify.
Reports mentioned in this episode:
https://content-na1.ema...
2025-11-0721 minBehind the Numbers: an EMARKETER PodcastMaking Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining RetailIn this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays when every brand is fighting for attention, and how brands can build real loyalty when discounts dominate the conversation. Listen to the discussion with Vice President of Content and host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Head of Marketing for Bluemercury, Minyi Su.
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2025-11-0525 minBehind the Numbers: an EMARKETER PodcastThe Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal? | Behind the NumbersOn today’s podcast episode, we discuss the big 3 questions surrounding Netflix in Q3 and beyond: expectations for its ad business, the impact of Netflix House, a new deal with Spotify, or something else? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analyst, Ross Benes, and Senior Editor of Briefings, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.
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2025-11-0326 minBehind the Numbers: an EMARKETER PodcastThe Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the NumbersOn today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and short-form video’s place in the social media world. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Analyst, Paul Briggs, Vice President of Research, Jennifer Pearson, and Chief Insight Officer at GWI, Jason Mander. Listen everywhere and watch on YouTube and Spotify.
Reports mentioned in this episode:
https://content-na1.emarketer.com/global-media-intelligence-report-2025
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2025-10-3123 minBehind the Numbers: an EMARKETER PodcastThe Unofficial Most Interesting Retailers List (October) | Reimagining RetailOn today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of October. Each month, host Suzy Davidkhanian, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Suzy Davidkhanian and Arielle Feger will defend their list against Senior Analyst, Blake Droesch and Analyst, Rachel Wolff, who will...
2025-10-2930 minBehind the Numbers: an EMARKETER Podcast“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Advertising | Behind the NumbersOn today’s podcast episode, we discuss how WNBA viewership did the year after the ‘Caitlin Clark Effect’ hit the league, what social media will do to full-game viewership growth, and what advertisers should be paying attention to most amidst this surge in women’s sports. Join Senior Director of Podcasts and host, Marcus Johnson, and Analysts Marisa Jones and Paola Flores-Marquez. Listen everywhere and watch on YouTube and Spotify.
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2025-10-2720 minBehind the Numbers: an EMARKETER PodcastIs ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the NumbersOn today’s podcast episode, we discuss what OpenAI as the next big operating system maker looks like, how they might make money from this, which integrated apps will become most popular inside ChatGPT, and how this potential super app could impact consumer AI devices. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
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2025-10-2421 min
Behind the Numbers: an EMARKETER PodcastBuilding Brands That Stand Out In A World That Never Turns Off with Lulus and The Lead | Reimagining RetailIn this podcast episode, we discuss how do you decide when to lead with data versus when to trust your team’s creative instinct, how your brand can stand out on social media, how shopper expectations changed, and more. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, Chief Content Officer at The Lead, Sonal Gandhi, and SVP of Marketing at Lulu’s, Patrick Buchanan.
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2025-10-2224 minBehind the Numbers: an EMARKETER PodcastThe Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind the NumbersOn today’s podcast episode, we discuss what it means to have an authentic relationship with your customer, the benefits of collaborating on loyalty, and how to make folks feel like they are getting the most out of their rewards app. Join our conversation with analyst and guest host, Arielle Feger, GM of CPG Partnerships at Fetch, Carmen Gonzalez-Meister, and Director of Category and Ecommerce Strategy at Nestlé, Nicole Lesinski. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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2025-10-2036 minBehind the Numbers: an EMARKETER PodcastDigital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the NumbersOn today’s podcast episode, we discuss how digital has changed in 2025: why the digital ad triopoly (Google, Meta, and Amazon) are losing influence, how YouTube is still under valued, how AI search behavior is changing, and more. Join Senior Director of Podcasts and host, Marcus Johnson, VP of Global Content Operations, Eleni Digalaki, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
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2025-10-1725 minBehind the Numbers: an EMARKETER Podcast‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining RetailOn today’s podcast episode, we discuss how much of a splash ChatGPT’s new ‘Instant Checkout’ is likely to make, what kinds of things people are most likely to use it to buy, and if Amazon and Google can offer compelling alternatives. Join Senior Director of Podcasts and guest host, Marcus Johnson, and Senior Analysts, Carina Lamb (formerly Perkins) and Zak Stambor.
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2025-10-1528 minBehind the Numbers: an EMARKETER PodcastThe New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments ShowIn today’s episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped consumer behavior, and how brands are marketing aspiration differently. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Director of Briefings, Jeremy Goldman, and Analyst, Paola Flores-Marquez.
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2025-10-1421 minBehind the Numbers: an EMARKETER PodcastHow Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the NumbersOn today’s podcast episode, we discuss how linear TV ad dollars are still managing to outweigh CTV ad dollars, what’s primarily responsible for driving growth in out-of-home ad spending this year, and if some new high-profile print media initiatives can stem the print ad spend bleeding. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analyst, Ross Benes, and Senior Forecasting Analyst, Zach Goldner. Listen everywhere and watch on YouTube and Spotify.
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2025-10-1320 minBehind the Numbers: an EMARKETER PodcastGen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the NumbersOn today’s podcast episode, we discuss how Gen Zers are trying to limit their social media use, which platforms they are moving to (and away from), and where they are engaging with social creators offline. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Paola Florez-Marquez, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
Report mentioned in this episode: https://content-na1.emarketer.com/gen-z-social-media-usage-2025
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2025-10-1021 minBehind the Numbers: an EMARKETER PodcastHow Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining RetailIn this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressures have intensified competition, and why its famously store-first strategy is working so well. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Carina Perkins, and Head of US Marketing for Primark, Rene Federico.
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2025-10-0823 minBehind the Numbers: an EMARKETER PodcastThe AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the NumbersOn today’s podcast episode, we discuss the moving target that is consumers’ perception of using AI in advertising, how marketers feel about the technology, and the share of ad buying that is likely to be delegated to AI. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Marisa Jones, and Senior Analyst, Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.
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2025-10-0621 minBehind the Numbers: an EMARKETER PodcastHow Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the NumbersOn today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and which part of the “Using AI at Work” conversation needs more attention. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Lisa Haiss, and Analyst, Grace Harmon. Listen everywhere and watch on YouTube and Spotify.
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2025-10-0319 minBehind the Numbers: an EMARKETER PodcastHow (Not) to Rebrand | Reimagining Retail
In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully execute one. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Zak Stambor, and Analyst, Rachel Wolff.
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2025-10-0118 minBehind the Numbers: an EMARKETER PodcastFrom Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the NumbersOn today’s podcast episode, we discuss how “The Savings Wrangler” campaign was dreamt up, how GoodRx will measure its success, and what new spaces the medication savings company is moving into. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analysts, Rajiv Leventhal and Beth Snyder Bulik, and Chief Marketing Officer at GoodRx, Ryan Sullivan. Listen everywhere and watch on YouTube and Spotify.
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2025-09-2933 minBehind the Numbers: an EMARKETER PodcastWhat If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the NumbersOn today’s podcast episode, we discuss more ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. If a major US news organization like CNN or CNBC will soon get acquired by a billionaire, why Pepsi could split into separate snack and beverage businesses, and the road to full funnel, hyper relevant connected car ads. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Forecasting, Oscar Orozco, and Vice Presidents of Content, Suzy Davidkhanian and Paul Verna. Listen everywhere and watch on YouTube and Spotify.
To learn more about o...
2025-09-2633 minBehind the Numbers: an EMARKETER PodcastThe Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining RetailOn today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September, with a twist. This month ‘The Committee’ (Arielle Feger, Becky Schilling, and Emmy Liederman) put together a very unofficial list of the top eight most interesting back-to-college campaigns and activations. In this month’s episode, Committee members Analyst, Arielle Feger and Senior Director of Content, Becky Schilling will defend their list against Analyst, Rachel Wolff and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
...
2025-09-2428 minBehind the Numbers: an EMARKETER PodcastWhat If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the NumbersOn today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. Whether Snap’s Spectacles will gain traction faster than Meta’s Ray-Bans have, if Netflix will start showing users shoppable product placement ads, and if TikTok will introduce a GenAI assistant to the app with commercial intent. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing, Rahul Chadha, Senior Analyst, Max Willens, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
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2025-09-2226 minBehind the Numbers: an EMARKETER PodcastThe Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the NumbersOn today’s podcast episode, we discuss which of the over 500 sessions will be the most interesting conversation at this year’s Advertising Week 2025 in New York. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Analyst, Marisa Jones, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.
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2025-09-1922 minBehind the Numbers: an EMARKETER PodcastDelta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining RetailIn this podcast episode, we discuss the backlash to Delta’s decision to use personalized AI pricing, how consumers feel about dynamic pricing, and if there is a way for retailers to implement it without losing shopper trust. Listen to the discussion with Analyst and guest host, Rachel Wolff, Vice President of Content, Suzy Davidkhanian, and Senior Analyst, Zak Stambor.
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2025-09-1715 minBehind the Numbers: an EMARKETER PodcastStablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments ShowIn today’s episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introduce for traditional financial institutions, and from the consumer side, do people actually want or need stablecoin payments. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Analyst, Grace Broadbent, Vice President of Content, Suzy Davidkhanian, and Principal Analyst, Tiffani Montez.
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2025-09-1623 minBehind the Numbers: an EMARKETER PodcastTakeaways from the Google Monopoly Verdict — and What Comes Next | Behind the NumbersOn today’s podcast episode, we discuss the top takeaways from the Google monopoly verdict, how the rise of AI search influenced the decision, and how much this ruling has any bearing on the Google ad tech case. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
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2025-09-1521 minBehind the Numbers: an EMARKETER PodcastSpotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the NumbersOn today’s podcast episode, we discuss why Spotify is still considered the king of audio streaming, why advertising is not working out quite as they’d hoped (yet), and how they might become a social platform. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.
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2025-09-1224 minBehind the Numbers: an EMARKETER PodcastFrom Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining RetailIn this podcast episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Senior Analyst, Zak Stambor.
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2025-09-1020 minBehind the Numbers: an EMARKETER PodcastPublic Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the NumbersOn today’s podcast episode, we discuss how Americans view GenAI-made media, if the “AI concern gap” between AI experts and the general public will widen, and why some of GenAI’s negativity might not apply to ads. Join Senior Director of Podcasts and host, Marcus Johnson and Senior Analyst, Max Willens. Listen everywhere and watch on YouTube and Spotify.
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2025-09-0822 minBehind the Numbers: an EMARKETER PodcastHow the New ESPN App Will Change TV Forever | Behind the NumbersOn today’s podcast episode, we discuss what will happen now that the new ESPN app has hit the market, if it can become the “default home” of sports, and what will happen to sports rights in the future. Join Senior Director of Podcasts and host, Marcus Johnson and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.
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2025-09-0522 minBehind the Numbers: an EMARKETER PodcastDid Target Bet Right on Its New CEO? The To-Do List That Could Make or Break the Brand | Reimagining RetailOn today’s podcast episode, we discuss why investors wanted to bring in an outsider to right the ship, what’s most to blame for Target’s recent struggles, and what should be top of the new CEO’s to-do list. Join Senior Director of Podcasts and guest host, Marcus Johnson, and Senior Analysts, Blake Droesch and Arielle Feger.
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2025-09-0319 minBehind the Numbers: an EMARKETER PodcastThe Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars | Behind the NumbersOn today’s podcast episode, we discuss Reddit’s most interesting recent development, if Snap’s emphasis on attention can help it bounce back, and whether Reddit can earn a permanent seat at the table for bigger brand budgets. Join Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
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2025-09-0221 minBehind the Numbers: an EMARKETER PodcastThe Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the NumbersOn today’s podcast episode, we discuss the biggest discrepancy by device with regards to where we spend our time versus how many ad dollars are aimed there, why social players want to take a page from YouTube’s CTV playbook, and why sub OTT’s unusual path to advertising has created major misalignments. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Forecasting Writer, Ethan Cramer-Flood, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
Reports mentioned in this episode:
US Social Ad Spending vs. Time Spent 2025
US...
2025-08-2922 minBehind the Numbers: an EMARKETER PodcastThe Unofficial Most Interesting Retailers List (August) | Reimagining RetailOn today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Emmy Liederman will defend their list against Principal Analyst, Sky Canaves and Senior Analyst, Blake Droesch, who will dispute th...
2025-08-2726 minBehind the Numbers: an EMARKETER PodcastThe Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the NumbersOn today’s podcast episode, we discuss what AI Overviews are doing to search behavior, some potential new business models for the internet, and how much “AI slop” might encourage folks to decrease their time on the web. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and the CEO and Founder of CMO Huddles, and host of the Renegade Marketers Unite podcast, Drew Neisser. Listen everywhere and watch on YouTube and Spotify.
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2025-08-2524 minBehind the Numbers: an EMARKETER PodcastWhat If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the NumbersOn today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn’t take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.
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2025-08-2224 minBehind the Numbers: an EMARKETER PodcastRetail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining RetailOn today’s podcast episode, we discuss how to best decide who to partner with, the right conditions for a successful store-in-a-store relationship, and how to approach long-term partnerships versus one-off collaborations. Join Senior Director of Podcasts and guest host, Marcus Johnson, Vice President of Content, Suzy Davidkhanian, and the Founder and CEO of Mack Weldon, Brian Berger. Listen everywhere and watch on YouTube and Spotify.
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2025-08-2020 minBehind the Numbers: an EMARKETER PodcastLate Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the NumbersOn today’s podcast episode, we discuss if the death of the Late Show is “the canary in the linear coal mine” and the biggest takeaways from the landmark NFL and ESPN deal. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Daniel Konstantinovic, and Vice President of Content, Paul Verna. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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2025-08-1823 minBehind the Numbers: an EMARKETER PodcastHow Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the NumbersOn today’s podcast episode, we discuss how the world’s largest online retailer is weathering tariffs so far, the biggest takeaway from Prime Day, and why Amazon’s AI future could be wearables. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst, Rachel Wolff. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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2025-08-1519 minBehind the Numbers: an EMARKETER PodcastSydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining RetailIn this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what brands should do once a campaign doesn’t land. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Analyst, Arielle Feger.
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2025-08-1323 minBehind the Numbers: an EMARKETER PodcastWhy It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments ShowIn today’s episode, we talk about the promise and challenges financial media networks face in the burgeoning commerce media network landscape. Join the discussion with host and Head of Business Development Rob Rubin, Principal Analyst Sarah Marzano, and Senior Analyst Max Willens.
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2025-08-1225 minBehind the Numbers: an EMARKETER PodcastMeta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the NumbersOn today’s podcast episode, we discuss what to make of Meta’s ‘Superintelligence Labs’ unit, the unconventional ways young people are using Instagram, and the potential sleeping giant of WhatsApp’s ads. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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2025-08-1126 minBehind the Numbers: an EMARKETER PodcastGoogle’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the NumbersOn today’s podcast episode, we discuss if Google is actually fending off the AI search competition, what its AI Overviews are doing to search behavior, and why growing AI search usage might not necessarily translate into a booming ad business. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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2025-08-0821 minBehind the Numbers: an EMARKETER PodcastRetail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining RetailIn this podcast episode, we discuss if ‘Summerween’ is here to stay, which retail shopping holiday is most likely to expand, and how all of this affects shopping behavior. Listen to the discussion with Senior Director of Podcasts and guest host, Marcus Johnson, Principal Analyst, Sky Canaves, and Vice President of Content Suzy Davidkhanian.
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2025-08-0623 minBehind the Numbers: an EMARKETER PodcastX After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the NumbersOn today’s podcast episode, we discuss why Ms. Yaccarino left X, the expectations for its advertising business in the short and long term, and how realistic its chances are of becoming an “everything app”. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Analyst, Marisa Jones. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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2025-08-0423 min