Shows
The Marketing SolutioneerNavigating the Shifting Sands of MarTech with Adam CrossIn this insightful episode of Marketing Solutioneer, titled 'Navigating the Shifting Sands of MarTech with Adam Cross,' we dive deep into the evolving landscape of marketing technology. Join Chris Kahler as he chats with guest Adam Cross, a seasoned marketing professional who shares extensive experience working with various tech-driven marketing teams. From the integration of AI in marketing strategies to the challenges and benefits of implementing Minimal Viable Products, Adam elucidates how today's marketers can adapt to rapid technological changes while maintaining a focus on people and processes. Whether you're a veteran or new to the field, this...
2024-05-1046 minThe Marketing SolutioneerEmbracing Change in Creative Operations with Thomas StillingJoining us is the incredible Thomas Stilling, chair of the Creative Operations events for Henry Stewart, who comes with an extraordinary background spanning classical music to the forefront of digital strategy and production. With experience at KPMG, Warner, 20th Century Fox, and Forrester Research, Thomas is no stranger to change—and change is precisely what we will be discussing today.From the breakneck speed of technological innovation to the vital necessity of data comprehension and process mastery, we're diving into the world of creative operations and the myriad challenges it presents. Thomas will give us a glimpse in...
2024-03-2940 minThe Marketing SolutioneerFollowing the Puck: The Evolution of DAM and Metadata with Expert John HorodyskiJoin host Chris Kahler on The Marketing Solutioneer as he welcomes John Horodyski, a seasoned expert with over 20 years in the digital asset management (DAM) field, to unpack the evolution of DAM and the pivotal role of metadata. In this insightful episode titled 'Following the Puck: The Evolution of DAM and Metadata with Expert John Horodyski,' we delve into the nuances of managing digital content in today's fast-paced, technology-driven landscape. Embracing the hockey strategy of anticipating where the 'puck' or trend is heading, we tackle the necessity for continuous adaptation, learning, and sustainability in the DAM program. John...
2024-03-0242 minThe Marketing SolutioneerAligning CMO and CFO Goals: Insights with Joshua JamisonIn this episode, aptly titled "Aligning CMO and CFO Goals" we’ll discuss why it’s essential for marketing organizations to have a system that not only manages expenses but aligns with the finance team, facilitating those critical CMO-CFO conversations.Joshua highlights the perennial challenge of linking spending from numerous marketing activities to outcomes, the relationship dynamics between CMOs and CFOs, and why there's mounting pressure to showcase a substantial return on marketing investments, all within the ever-familiar framework of doing more with less. And yes, he'll also touch upon the "shiny object syndrome" plaguing our industry and...
2023-12-1552 minThe Marketing SolutioneerBridging the Gap between Technology and Marketing with Francisco RuizFrancisco Ruiz is an accomplished business professional specializing in technology and applications. His journey took him from Portugal to Atlanta, eventually leading him back to his roots in the tech industry. Francisco played a critical role in a series of startups; one of which went public, and two others that were successfully acquired. Coincidentally, a large part of Francisco's work turned out to be in marketing. During his time at McKinsey, he focused on marketing strategy, export strategies, pricing analysis, and buyer behavior, shaping his skill set and providing him with valuable insight into diverse market trends....
2023-11-1737 minThe Marketing SolutioneerThe World of Nearbound Marketing: Revenue Generation through Personal Relationships and Word-of-Mouth with Natasha WalstraToday we have an incredible guest joining us, Natasha Walstra, a partner and VP of strategy at Heritage Brands. In this episode, we dive into the fascinating world where marketing and sales seamlessly blend together, discussing how aligning their goals is crucial for revenue generation.Natasha introduces us to the concept of "nearbound," a revolutionary approach that leverages networks, referrals, and word of mouth for sales and marketing success. We also explore the importance of personal branding and showcasing expertise in the ever-evolving future of business.We'll also delve into a fascinating topic that Natasha...
2023-11-0348 minThe Marketing SolutioneerAgile Alignment: Overcoming Conflicts Between Product and Engineering with Robert FrohmanRobert Frohman is an experienced practitioner of Agile methodology, with over 20 years of expertise in the field. He witnessed the birth of Agile, which originated from manufacturing systems and gained momentum in the early 2000s with the introduction of Scrum and other frameworks. At that time, software development projects were plagued by consistent delays and low quality. However, Agile practices revolutionized the industry by emphasizing iterative development, collaboration, and adaptable project management techniques. Robert Frohman played a pivotal role in implementing Agile methodologies to overcome the challenges faced by software development teams. Through his deep understanding of Agile principles...
2023-10-2349 minThe Marketing SolutioneerLegally Compliant AI: Unpacking Copyrighted Data in the Generative Space with Mark MilsteinIn this episode of "The Marketing Solutioneer," host Chris Kahler sits down with special guest Mark Milstein, a seasoned expert in global content operations and the licensed stock media landscape. With a background as a war photographer and the founder of Eastern Europe's first internet-based photo agency, as well as the founder of Microstocksolutions, a global services company for the visual media industry, Mark brings a wealth of unique insights to the table.Tune in as Mark shares his experiences and expertise in navigating the legalities and ethics surrounding the use of training data for AI algorithms...
2023-10-0640 minThe Marketing SolutioneerFrom MarTech to Legal Tech: Ed Breault's Journey in Driving Value through TechnologyEd Breault has had a diverse and exciting career, starting in the field of nuclear energy and building products. He then transitioned into the world of consulting, where he developed a passion for complex business transformations. However, it was in marketing that he found his true calling. After being recruited into our world, he fell in love with their product and market fit. Ed spent an impressive 16 years at Aprimo, taking on various roles and eventually becoming the head of marketing and CMO. Recently, he made the move to Malbek, a leading innovator in contract lifecycle management. This shift...
2023-09-2235 minThe Marketing SolutioneerExploring the Trailblazers of Digital Asset Management: A Conversation with David Lipsey | The Marketing Solutioneer - Ep. 1Welcome to the first episode of The Marketing Solutioneer! In this episode, we have a special guest joining us: David Lipsey, a trailblazer and pioneer in the digital asset management world. We delve into the beginnings of the DAM (Digital Asset Management) industry, dating back over 25 years ago. David shares his insights on how companies like General Motors, the Washington Post, and Getty Institute embraced DAM technology to streamline their operations and unlock new business opportunities. We also explore the formation of Artesia Technologies, one of the early players in the DAM space, and the collaboration between industry experts...
2023-09-0827 minThe Marketing SolutioneerNavigating Marketing's North Star: The Solutioneer's IntroDive into the intriguing realm of enterprise marketing with our introductory trailer for The Marketing Solutioneer podcast. Set your course with the North Star of marketing excellence as Chris Kahler, the eminent Founder and CEO of EMMsphere, offers a captivating glimpse into what lies ahead. For decades, Chris has helmed marketing campaigns for Fortune 500 companies, and now, he’s ready to pull back the curtain. Discover the essence of the trailblazers, innovators, and visionaries shaping the marketing universe. This teaser promises a sneak peek and an invitation to a community set on driving the marketing field forward collectively. Whether yo...
2023-08-3102 min
Masters of ContentAsset Management: Choosing the Right DAM for Your NeedsIs your digital asset management system (DAM) really working for you?
It's a question that many content teams ask themselves.
Another one: how do you even know which DAM solution is right for you?
In this episode, host Josh Van Dyk and Chris Leaman , VP Solution Architecture at Emmsphere Plus, set out to answer those questions and more.
We also discuss:
- The challenges around digital asset management protection
- Technical challenges like performance issues
- Intangibles...
2021-09-2127 minMasters of ContentBecoming Henry Ford: How to Create a Content Factory That Drives Business w/Francisco RuizBig B2B enterprises push out a lot of content.
It's like they’ve created a content factory that churns out a high volume of personalized work that reaches the right people. You can do that, too.
In this episode, our very own Josh Van Dyk dives into the nuts and bolts of creating a content factory with Fracisco Ruiz, senior vice president at EMMsphere and writer at Brutal Business.
We also discuss:
How to pick the right software vendor
Tips on deploying content automation software
Commonly held myths ab...
2021-02-1731 min