Shows
Talking InsightsThe Indian Insights Industry Challenges | ESOMAR Renewal Tour 2025This conversation explores the current state of the Indian insights industry, highlighting growth sectors such as healthcare and technology, while addressing the challenges of conducting research in a diverse and multilingual country. The discussion also touches on the role of technology and social media in research, the importance of an upcoming event aimed at promoting pride in market research, and offers valuable advice for newcomers to the industry.🇮🇳This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in India...2025-05-2821 minTalking InsightsTalking Insights explores the AI Revolution in Market ResearchContinue the conversation on Synthetic Data and Artificial Intelligence with the re-broadcast of this episode. This time host Nikki discusses the impact of artificial intelligence (AI) on the market research industry with guests Ray Poynter and Xabier Palacio. They explore the formation and goals of the ESOMAR AI Task Force, the potential impact of AI on market research practices, and the importance of establishing ethical guidelines. The conversation also delves into the current applications of AI, opportunities for insights professionals, and the future of AI in the industry, including concerns about job security.Chapters2025-05-0827 minTalking InsightsUnveilling the 2026 ESOMAR Latam Conference!In this episode, host António interviews Alessandra Frisso, H2R Insights & Trends director, at the ESOMAR LATAM Conference in Lima. They discuss the significance of the conference, technological innovations in market research, the importance of sustainability, and the role of research in society. They also highlight the 2026 edition of the conference in Brazil and the opportunities it presents for collaboration and learning across different cultures.This episode was recorded in Portuguese. Send us a textSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2...2025-04-2320 minTalking InsightsTalking Insights Live - Insights Driving Sustainable Change🌎 LIVE from ESOMAR Latam 🌎In this special Talking Insights episode, recorded live at the ESOMAR Latam conference in Lima, we sit down with Brennda and Leila, winners of the prestigious RGT Prize, to explore their award-winning project: HidroRed: Tejiendo redes por el agua.🎧 This conversation (in Spanish) dives into:- The realities of water access challenges in southern Lima- The community-driven research that led to HidroRed- How the project connects local populations with institutions to fight for clean water as a fundamental human right- The role of the insig...2025-04-1418 minTalking InsightsVoices of Market Research - Elise MisseIn this episode of the series "Voices of Market Research", host António interviews Elise Misse, the Global Strategic Insights Director at Ricola. They discuss Elise's journey into market research, the integration of diverse areas in the field, and the importance of understanding consumer behaviour through psychology. The conversation delves into workplace culture, the impact of leadership on employee wellbeing, and the challenges of burnout. Elise shares insights on supporting working parents and the future of people analytics in enhancing workplace wellbeing. 📹 🇵🇪ESOMAR will be in Lima for the annual ESOMAR LATAM Conference from April 1-3. Y...2025-03-2624 minTalking InsightsVoices of Market Research - Karin LieshoutIn this episode of Talking Insights, host António interviews Karen Lieshout, co-CEO of Skim, a global insight-based consultancy that helps leading companies elevate their pricing, brand communication, and innovation strategies.Together, they discuss her extensive experience in the insights industry, the evolution of consumer decision behaviour, and the challenges of leadership in a rapidly changing market. Karen shares insights on the importance of adaptability, the impact of data democratisation, and the significance of company culture. She also reflects on her unique role as a co-CEO and the importance of collaboration and gender equality in leadership.2025-03-2021 minTalking InsightsVoices of Market Research - Kahren KerstenIn this episode of Talking Insights, host António speaks with Kahren Kersten, an independent consultant and VP of Research on Research at the Insights Career Network. They discuss the challenges in the job market for insights professionals, the importance of upskilling, and the evolving role of leadership in the industry. Kahren shares her journey in market research, the significance of collaboration, and the need for consulting skills in driving effective decision-making. The conversation highlights the importance of adapting to changes in the industry and the value of integrating diverse skill sets for better outcomes. 📚📹 And 🇵...2025-03-1223 minTalking InsightsVoices of Market Research - Bel Kerkhoff-ParnellIn this conversation, António and Bel Kerkhoff-Parnell discuss the intersection of market research, activism, and social impact, focusing on the challenges faced by women in the South African wine industry. Bel shares insights from her recent work in South Africa, emphasizing the importance of supporting indigenous brands and the need for meaningful narratives in branding. They also explore the challenges of publishing activist scholarship, the role of technology in education, and the significance of collaboration in addressing social issues.You don't want to miss this conversation!📚📹 If you want to explore m...2025-03-0527 minTalking InsightsVoices of Market Research - Constanza CilleyIn this episode of Talking Insights, host António speaks with Constanza Cilley, co-founder and executive director of Voices Research and Consultancy. They discuss the evolution of market research in Latin America, the impact of technology and AI, the challenges of conducting research in Argentina, and the importance of social impact in research.Hear also some insights on the industry, advice for aspiring researchers, and the excitement for the upcoming ESOMAR conference in Lima.🗺️ 🇵🇪Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below: https...2025-02-2615 minTalking InsightsExploring the World of Synthetic DataIn another extra episode of Talking Insights, our host António and the guests Dr. Nikolai Reynolds and Colin Ho discuss the concept of synthetic data. They explore synthetic data's applications in product testing and the challenges associated with its use. They also explore how synthetic data is generated, its accuracy compared to real consumer data, and the importance of combining synthetic and real data for effective market research. Learn everything about the future of synthetic data in the market research industry and a case study highlighting its practical applications.The Research Wor...2025-02-1921 minTalking InsightsPolling Around the World | Ep. 5 - Middle East and AfricaIn this episode of Talking Insights, António engages with market research experts Zaya Boumaiz and John Presutti to explore the complexities of polling in the Middle East and Africa. They discuss the political landscape's influence on polling, the diverse political structures across Africa, and the unique challenges faced in conducting surveys in various regions. The conversation also highlights the impact of technology and social media on public opinion, particularly among the younger generation, and the importance of understanding cultural nuances in market research.🌍 Get ready for ESOMAR Latin America 2025 in Lima, Peru! 🌟✨ This year's...2025-02-1433 minTalking InsightsPolling Around the World | Ep. 4 - Latin AmericaIn this episode of Talking Insights, host António speaks with Urpi Torrado, a leading expert in the Latin American market research and public opinion. They explore the complexities of polling in the region, discussing cultural and political similarities, the evolution of polling technology, and the challenges polling companies face.Urpi emphasizes the importance of polling as a voice for the people, especially in a context of low public trust in institutions. The conversation also touches on the need for collaboration among industries to rebuild trust, and the role of data protection laws in ensuring th...2025-02-0534 minTalking InsightsPolling Around the World | Ep. 3 - Asia & IndiaIn this episode of Talking Insights, Parijat Chakraborty discusses the complexities and nuances of political polling in Asia, particularly in India. He highlights the diverse political landscapes, the impact of technology, and the importance of understanding cultural contexts. The conversation delves into the challenges faced by pollsters, the accuracy of polling predictions, and the future of polling in the region.✨ Don’t miss the rest of the series! Next week, we will go to Latin America to learn how polling works in the region!🌍 Save the date! February brings the highly anticipated ESOMAR Citizen...2025-01-2927 minTalking InsightsPolling Around the World | Ep. 2 - UK and EuropeIn this episode of Talking Insights, our host - António interviews Tanya Abraham, the research director of political and social research at YouGov. They discuss the evolution of polling in the UK, the importance of representation, the challenges of reaching younger audiences, and the impact of technology and privacy regulations on polling practices. The conversation also touches on political awareness and the differences in polling methods across Europe.✨ Don’t miss the rest of the series! Next week, we go to Asia to understand how polling works in the region!🌍 Save the date! Feb...2025-01-1519 minTalking InsightsPolling Around the World | Ep. 1 - The US SystemWelcome back to Talking Insights; we start 2025 with a new series! Join us as we kick off our Polling Around the World series with Kathy Frankovic, one of the foremost experts in public opinion polling. In this insightful conversation, António and Kathy explore the evolution of polling in the United States, lessons learned from recent elections, and the transformative impact of technology on polling methodologies. They also discuss the critical importance of maintaining professional standards in a field that continues to shape democracies worldwide. Kathy’s decades of experience provide a masterclass in adapting to the ever...2025-01-0928 min
Talking InsightsThe Future of Data Quality in Research with Stefan BoomIn this episode of ESOMAR’s Talking Insights, Andrea D'Agostino engages with industry expert Stefan Boom (Dynata) to discuss the critical topic of data quality in research. They explore the evolution of data quality concerns over the years, particularly in light of increasing fraudulent behaviour and the challenges of engaging respondents. The conversation delves into strategies for ensuring data quality, including sourcing respondents, survey design, and the implementation of AI and machine learning technologies. Finally, they discuss the importance of choosing the right data provider and the ongoing challenges faced by the industry in maintaining high standards of data in...2024-12-1619 minTalking InsightsClient Side and value of ESOMAR with Bea DyIn this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in Bangkok, reflecting on the differences between this event and previous ones in Athens and Singapore. She highlights the challenges faced by client-side market researchers, particularly in terms of budget constraints and the need for creative solutions. The conversation also touches on the value of corporate memberships in professional organizations like ESOMAR and the importance of structured vendor evaluation processes.Send us a textSubscribe to ESOMAR - http://bit.ly/2...2024-12-1112 min
Talking InsightsFrom Offline to AI: Navigating Asia’s Market ResearchIn this conversation, Rhiannon Bryant hosts Shinichi Hosokawa from GMO at the ESOMAR Asia Pacific Conference. They discuss the evolution of marketing research in Asia, particularly the shift from offline to online research and the emerging role of AI. Shinichi shares insights on the cultural differences in technology adoption across Asia, the importance of industry events for knowledge sharing, and the future of marketing research in the region.Send us a textSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on I...2024-12-1008 min
Talking InsightsFocus on brand values, sustainability and branding with Makiko KobayashiIn this conversation, Rhiannon from ESOMAR interviews Makiko Kobayashi from Nikkei at the ESOMAR IGNITE! Conference in Bangkok. They discuss the evolving role of AI in corporate branding, the importance of sustainability and corporate responsibility, and the networking opportunities available at the conference. Makiko shares insights on how Japanese companies are adapting to consumer concerns about corporate practices and the slow but necessary shift towards sustainability in Japan.Send us a textSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on I...2024-12-0908 min
Talking InsightsTracking the Evolution of Insights: Key Shifts in Recent YearsIn this conversation, Rhiannon Bryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on the industry. They reflect on the changes observed over the years, especially in the context of the recent ESOMAR Asia Pacific Conference. The discussion highlights the shift from viewing AI merely as a tool for efficiency to recognizing its potential for enhancing effectiveness and creating new products. They emphasize the importance of the human element in research, suggesting that curiosity and understanding human behaviour are crucial for leveraging AI effectively.Send u...2024-12-0607 min
Talking InsightsCEO Networking at ESOMARThe conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from recent research. The speakers discuss the significance of the CEO dinners, the challenges faced by leaders in the industry, and the evolving priorities in the context of AI adoption and revenue growth. Send us a textSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http://bit.ly/2Drifcg2024-12-0307 min
Talking InsightsThe human element in AI development with Joven Lee🎙️ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok!Kicking off our December series, Rhiannon Bryant, ESOMAR, sits down with Joven Lee from CINT to unpack the buzz around this year’s event and dive deep into the transformative world of AI. Together, they explore its far-reaching impacts across industries, the vital role of unbiased data, and the pressing challenge of fighting fraud in the digital age. Rhiannon also shares her enthusiasm for what lies ahead, emphasizing the importance of keeping the human element at the heart of AI develop...2024-12-0208 min
Talking InsightsBuilding Trust in Brand Sustainability with Denise HicksWelcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world. The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding consumer insights to foster meaningful relationships. The discussion also touches on the evolving landscape of sustainability and the imperative for brands to stay ahead of the curve.Know more a...2024-11-1315 min
Talking InsightsThe Future of Sustainability Regulations with Liviu MicuIn this conversation, António and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market. Liviu shares insights from his research on how consumers can differentiate between genuine eco-friendly products and those that engage in greenwashing. They explore the recent EU directives aimed at enhancing transparency and accountability in product claims, particularly focusing on durability and repairability. The discussion highlights the importance of consumer trust and the potential impact of these regulations on businesses and the market as a whole.If you're interested in the study "Green pow...2024-11-0632 minTalking InsightsThe Asia-Pacific landscape with Pravin ShekarDive into an inspiring conversation as António sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearless innovation and entrepreneurial mindset, Pravin shares his personal journey, from early career pivots to industry-shaking decisions that shaped his path. This episode unpacks the unique power of blending social impact with research, the art of staying creatively rebellious while honoring industry standards, and the value of cultural diversity in shaping insights. Pravin also delves into the latest technology trends sweeping Asia-Pacific and offers invaluable advice for young professionals eager to make th...2024-11-0423 min
Talking InsightsHow insights changed laws in Czech RepublicIn this conversation, Kristyna and Vit from NMS Market Research discuss their award-winning project on sexual violence in the Czech Republic, focusing on public perception and legislative change. They explore the impact of polarized societies on policy-making, the importance of public opinion research, and the role of market research in understanding societal issues. Their insights highlight the need for stakeholder collaboration to drive change in legislation and public perception.Discover more about this competition ➡️ https://lnkd.in/ePFY6Enr And more about the research from Kristyna and Vit ➡️ https://researchworld.com/articles/research-got-talent-research-for-legislative-change Send...2024-10-3012 minTalking InsightsThe future of the Industry Standards with Xabier PalacioIn this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry. They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards. Whether you’re a market research veteran or new to the field, this episode offers a deep dive into the ethical backbone of our industry....2024-10-2819 min
Talking InsightsEmpowering Women Through StorytellingIn this episode of Talking Insights, we sit down with Garrett Chandler from The Evolved Group to talk about ‘The Book of Boobs,’ a unique project aimed at changing societal perceptions of body image, particularly for women who’ve undergone reconstructive surgery. Discover how the combination of art, photography, and technology is helping women make empowered, informed decisions about their bodies, and hear about the role of insights in driving this important initiative forward. Learn more about The Evolved Group: https://www.theevolvedgroup.com/ Stay tuned for our episodes every Wednesday and special s...2024-10-2313 minTalking InsightsEvolution of the Data, Analytics and Insights IndustryIn this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry.This is the first of a 3 episode series following the work done at ESOMAR. Every Monday for the next 3 weeks, you can expect to learn more about a part of the...2024-10-2117 min
Talking InsightsNavigating the Cost of Living CrisisWelcome to another episode of Talking Insights! In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the cost of living crisis on different socioeconomic groups with An Hodgson from Euromonitor and co-author Jana Rude. Discover how inflation reshapes consumer behaviour and how businesses respond with nuanced strategies. We delve into the research methodologies behind their insights, which span data from over 100 economies, and discuss how technology plays a crucial role in driving adaptation and innovation.This episode is brought to you with the support of Question Pro (h...2024-10-1625 min
Talking InsightsThe Role of Anonymity in Market ResearchThis week, we try to find the truth on Talking Insights! Andrea Micolta López and Valentina Acevedo Marulanda from Postobón, Colombia discuss the Say-Do gap in consumer behaviour, emphasizing the importance of understanding what consumers actually do versus what they say. They share insights on how their app collects real-time data on beverage consumption, the significance of anonymity in research, and the need for brands to connect with consumer passions. The discussion also highlights the cultural nuances in market research, the role of technology in gathering insights, and the balance between technological tools and...2024-10-0935 min
Talking InsightsUnderstanding Africa's Diverse MarketsWelcome to another episode of Talking Insights! In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of understanding the continent's diversity, the role of innovation and technology, and the need for continuous learning and adaptation in the field. Serge shares his journey in building a market research company and highlights the significance of customizing research methodologies to fit the varied cultural and economic landscapes across African countries.If you want to know more about Target SARL: https://directory.esomar.org/c...2024-10-0422 min
Talking InsightsEmbracing Originality in an AI WorldIn this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding human behaviour and creativity. She emphasizes the importance of human uniqueness in a world increasingly influenced by AI, the paradox of information overload leading to decreased innovation, and the need for individuals to explore their originality amidst technological advancements.Learn more about Dr Vivienne's work here: https://socos.org/and learn about The Human Trust fund here: https://www.thehumantrust.org/ Chapters00:00Introduction to AI and H...2024-09-2621 min
Talking InsightsGo Beyond Storytelling and create impact within organizationsWelcome to another episode of Talking Insights! This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from the ESOMAR Academy called “Beyond Storytelling”.Years of storytelling have empowered us to create better reports, yet we strive for a greater impact and resonance within our organizations. We aim to break free from drowning in data and confusing our stakeholders. After all, what good is a well-told story if it goes unheard?This exclusive virtual training offers you access to six hours of enriching content, divided into three e...2024-09-1906 min
Talking InsightsIntegrating Sustainability into BankingWelcome to another episode of Talking Insights! This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System.They share their backgrounds and motivations for focusing on sustainability. The conversation covers topics such as integrating sustainability into banking practices, the challenges banks face in becoming more sustainable, the potential for greenwashing, and the importance of trust between banks and consumers. They also discuss the idea of a global standard for sustainability in banking.🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September...2024-09-0222 min
Talking InsightsDiversity in Market ResearchWelcome to another episode of Talking Insights! Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving beyond traditional binary perspectives.The conversation also touches on how Gen Z and millennials are redefining concepts of feminism and masculinity. It highlights the influence of pop culture and the role of brands in embracing a more non-binary approach. The discussion emphasises the importance of brands taking genuine action and involving non-binary individuals in the conversation.🎟️ Join Us at the...2024-08-1920 min
Talking InsightsEXTRA - The Price Whisperer InterviewWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this special conversation between Joaquim Bretcha from ESOMAR and the Price Whisperer, Per Sjofors where he shares his expertise in pricing strategies for higher sales volume, revenue, and profitability. He emphasizes the importance of understanding how every aspect of a company affects pricing, from marketing and sales to product differentiation. Per discusses his process of conducting pricing research and using AI to analyze data and develop actionable recommendations. He also h...2024-08-0518 min
Talking InsightsEXTRA - The Importance of Curating Meaningful ContentWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this conversation, Dan and Julia discuss their experience at the ESOMAR Art&Science of Innovation Conference and the importance of curating diverse and meaningful content. They also touch on the topic of AI and its integration into research, as well as the evolving perception of AI in the future. The conversation takes a humorous turn as they attempt to explain the game of baseball to each other. Overall, the conversation highlights the...2024-08-0219 min
Talking InsightsEXTRA: The Potential Applications of AI and BiometricsWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discuss the use of AI and biometrics to understand human emotions and reactions. Ben explains that traditional data collection methods often miss subconscious cues and that combining emotional recognition, facial coding, and eye tracking can provide a more comprehensive understanding. He also highlights the potential applications of this technology in branding, advertising, education, and beyond. He emph...2024-07-3119 min
Talking InsightsEXTRA - Using Hip-Hop to Discover InnovatorsWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. We've invited Daniel Berkal (The Palmerston Group) to take over Talking Insights, which he quickly agreed to do but under one condition...In this special episode, we host Jonathon Brown to discuss using hip-hop as a lens to help people learn about themselves as innovators. He shares his experience delivering a keynote speech on this topic and how different audience groups react to it. Jonathan also talks about the hu...2024-07-2934 min
Talking InsightsThe Power of Diversity in ResearchWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importance of understanding and incorporating Black insights in market research and branding. They emphasise the need to begin with understanding the history, beliefs, and behaviours of Black Americans while also highlighting the missed opportunities and blind spots in the industry and advocating for building diverse teams to enhance creativity and decision-making. The conversation also explores the i...2024-07-2621 min
Talking InsightsHow to use AI Prompts to get InsightsWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock from IFF Nourish. In this conversation, Dave and Mimi discuss their collaboration in using generative AI to co-create concepts in the food and beverage industry. They explain the five-step process they developed to utilize generative AI and incorporate insights from prior research effectively. They also highlight the importance of human control and responsibility in directing AI and avoiding bias...2024-07-2427 min
Talking InsightsMethodologies for your brandIn this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers also discuss the benefits and challenges of using synthetic data and the potential for combining AI technology with traditional research methods.ESOMAR, congress, Chicago, art&Science, AI-driven brand strategy, brand density, open-ended questions, associations, unstructured text...2024-07-2217 min
Talking InsightsThe Numerious StoryMegan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and startups make data-driven decisions about product features, pricing, and messaging. The partnership with Mill involved researching from idea to launch, including market sizing studies and quantitative research to prioritize product features and pricing. The research uncovered insights such as the need to reframe the messaging around the price of the Mill bin and the option for consumers to keep the composted...2024-07-2224 min
Talking InsightsThe La-Z-Boy most ambitious transformation yetWelcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consumer and their needs, using curiosity, courage, and compassion as their guiding values. The co...2024-07-1726 min
Talking InsightsAI, Algorithms and ResearchLeonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also addresses the issue of data quality and the trustworthiness of third-party providers. He concludes by expressing excitement about the industry's adoption of synthetic data. synthetic data, machine learning, market research, AI, data quality, third-party providers, ESOMAR, ASI, C...2024-07-1508 min
Talking InsightsFraud in ResearchInsights are the foundation of our economy. It is essential for product testing, pricing, and packaging. In this episode, Bob Birdsell and Sandy Casey (InnovateMR) cover topics such as fraud in market research, the impact of quality initiatives, pricing in the industry, survey design, the state of the industry, and the importance of industry associations. The main takeaways include addressing fraud and pricing issues, improving survey design, and recognising the importance of insights in driving business success. The conversation also highlights the role of industry associations in providing guidance and support.insights, economy, fraud, quality i...2024-07-1213 min
Talking InsightsThe Research Era of Taylor SwiftQuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint for others looking to gain exposure and attract media attention. The conversation also touched on the role of SMR's North American representative team and the significance of regional events in the market research industry.Key TakeawaysMarket...2024-07-1011 min
Talking InsightsExploring AI: A Brief Journey Beyond the ObviousWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Daniel from The Palmerston Group. With extensive experience in integrating AI into market research, Daniel is here to share valuable insights and demonstrate some applications he will cover in his presentation, "Exploring AI: A Brief Journey Beyond the Obvious."Send us a textSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow...2024-05-3021 min
Talking InsightsWhen Gen AI Meets Gen ZWelcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Adrian Terron from TATA Group, who will be discussing his talk titled "When Gen AI Meets Gen Z: Using Generative AI to Decode the Gen-Z Mind for Game-Changing Innovation. Send us a textSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESO...2024-05-2320 min
Talking InsightsBehind the Scenes with the Program Committee🎙️ Welcome to a special edition of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host members of the Program Committee who will share exclusive behind-the-scenes insights and details about the event.Send us a textSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http://bit.ly/2Drifcg #ESOMAR #TalkingInsigh...2024-05-1526 minTalking InsightsMobile consumer behaviour from the App Life reportIn this episode, join host Iliya Hull and guest Paul Neto, an experienced market researcher and founder of Measure Protocol, as they delve into the evolving landscape of consumer data. Gain valuable insights into the impact of first-party, zero-party, and permissioned data, and discover how it shapes the future of data-driven decision-making. Read more about the report on Research World: https://bit.ly/48BTUgsSend us a textSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - htt...2024-01-1719 min