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What's Working in EcommerceMaster Facebook Ads: Exclusive Insights from Dan NikasIn this episode of What's Working in Ecommerce, Eagan Heath from Asymmetric Marketing interviews Dan Nikas, an ex-homicide detective turned Meta ads expert. Dan reveals how he grew his DTC brand, GearBunch, by mastering Facebook Messenger, behavioral data, and audience building. Get the inside scoop on how to adapt your marketing strategies to post-iOS 14 privacy changes and hear actionable tips to scale your ecommerce business. Plus, learn how Dan's agency, Elite Brands, helps businesses thrive with honest, data-driven strategies. For help with paid social, paid search, or email automation, check out our...2024-10-2434 minWhat's Working in EcommerceMaster Facebook Ads: Exclusive Insights from Dan NikasIn this episode of What's Working in Ecommerce, Eagan Heath from Asymmetric Marketing interviews Dan Nikas, an ex-homicide detective turned Meta ads expert. Dan reveals how he grew his DTC brand, GearBunch, by mastering Facebook Messenger, behavioral data, and audience building. Get the inside scoop on how to adapt your marketing strategies to post-iOS 14 privacy changes and hear actionable tips to scale your ecommerce business. Plus, learn how Dan's agency, Elite Brands, helps businesses thrive with honest, data-driven strategies. For help with paid social, paid search, or email automation, check out our...2024-10-2434 minWhat's Working in EcommerceUnlock Legal Sales Tax Savings Today with Expert Reuben Mattinson!Want to Boost Your Ecommerce Margins? Here’s How to Save Big on Sales Tax! In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with Reuben Mattinson of RJM Tax Exemption to uncover how ecommerce businesses can reduce their sales tax burden. They break down the complex web of state regulations, the ripple effects of the Supreme Court's Wayfair decision, and common mistakes that could be costing you. Reuben shares his expert insights on economic and physical nexus, and how to leverage sales tax exemptions to prot...2024-10-2111 minWhat's Working in EcommerceUnlock Legal Sales Tax Savings Today with Expert Reuben Mattinson!Want to Boost Your Ecommerce Margins? Here’s How to Save Big on Sales Tax! In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with Reuben Mattinson of RJM Tax Exemption to uncover how ecommerce businesses can reduce their sales tax burden. They break down the complex web of state regulations, the ripple effects of the Supreme Court's Wayfair decision, and common mistakes that could be costing you. Reuben shares his expert insights on economic and physical nexus, and how to leverage sales tax exemptions to prot...2024-10-2111 minWhat's Working in EcommerceUnleash the Power of AI in Video Ads: Insider Tips with John GargiuloDiscover how AI is revolutionizing ecommerce video ads! In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with John Gargiulo, a seasoned entrepreneur and marketer with a rich background at Miami Ad School, top New York agencies, and Airbnb. John shares his journey to co-founding Ready Set and Airpost.ai, a cutting-edge platform that automates the creation of UGC video ads using AI. Learn how AI is reshaping performance and brand marketing, making video ad production scalable and cost-effective for ecommerce businesses. Don't miss this...2024-10-1726 minWhat's Working in EcommerceUnleash the Power of AI in Video Ads: Insider Tips with John GargiuloDiscover how AI is revolutionizing ecommerce video ads! In this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing sits down with John Gargiulo, a seasoned entrepreneur and marketer with a rich background at Miami Ad School, top New York agencies, and Airbnb. John shares his journey to co-founding Ready Set and Airpost.ai, a cutting-edge platform that automates the creation of UGC video ads using AI. Learn how AI is reshaping performance and brand marketing, making video ad production scalable and cost-effective for ecommerce businesses. Don't miss this...2024-10-1726 minWhat's Working in EcommerceRevolutionize Your Ecommerce Site with Google-Level CRO Insights! With AJ DavisAre you ready to transform your ecommerce site’s performance? In this episode of What's Working in Ecommerce, you’ll discover how to turn website traffic into revenue through proven Conversion Rate Optimization (CRO) strategies. Gain actionable insights as we explore real-world case studies, user research techniques, and tools that can help elevate your CRO efforts. Join host Eagan Heath from Asymmetric Marketing as he interviews AJ Davis, founder and CEO of Experiment Zone. AJ shares her journey from working at Google to leading CRO transformations for businesses of all sizes. She breaks down t...2024-10-0739 minWhat's Working in EcommerceRevolutionize Your Ecommerce Site with Google-Level CRO Insights! With AJ DavisAre you ready to transform your ecommerce site’s performance? In this episode of What's Working in Ecommerce, you’ll discover how to turn website traffic into revenue through proven Conversion Rate Optimization (CRO) strategies. Gain actionable insights as we explore real-world case studies, user research techniques, and tools that can help elevate your CRO efforts. Join host Eagan Heath from Asymmetric Marketing as he interviews AJ Davis, founder and CEO of Experiment Zone. AJ shares her journey from working at Google to leading CRO transformations for businesses of all sizes. She breaks down t...2024-10-0739 minWhat's Working in EcommerceSkyrocket Sales – Discover Game-Changing SMS Marketing Strategies! With Bianca & PrashantUnlock the power of SMS marketing to drive revenue and boost customer engagement for your ecommerce brand! In this episode of What's Working in ecommerce, we dive deep into strategies that can help your business stay compliant while increasing customer lifetime value through permission-based SMS marketing. Discover real-world case studies that show significant growth using SMS, and learn actionable tips to optimize your marketing efforts. Join host Eagan Heath from Asymmetric Marketing as he chats with Bianca Blake and Prashant Mahajan, co-founders of Klickrr, a cutting-edge marketing technology company. They reveal how Klickrr...2024-10-0427 minWhat's Working in EcommerceSkyrocket Sales – Discover Game-Changing SMS Marketing Strategies! With Bianca & PrashantUnlock the power of SMS marketing to drive revenue and boost customer engagement for your ecommerce brand! In this episode of What's Working in ecommerce, we dive deep into strategies that can help your business stay compliant while increasing customer lifetime value through permission-based SMS marketing. Discover real-world case studies that show significant growth using SMS, and learn actionable tips to optimize your marketing efforts. Join host Eagan Heath from Asymmetric Marketing as he chats with Bianca Blake and Prashant Mahajan, co-founders of Klickrr, a cutting-edge marketing technology company. They reveal how Klickrr...2024-10-0427 minWhat's Working in EcommerceDrive Conversions Like Never Before: The Power of Video Commerce with Eitan KoterLooking to supercharge your marketing strategy with the latest in video commerce? This episode has you covered. Discover how integrating shoppable videos and live shopping experiences can drive conversions, boost engagement, and transform your sales funnel. Join Eagan Heath from Asymmetric Marketing as he sits down with Eitan Koter from Vimmi. They break down the future of video in ecommerce, sharing how brands can seamlessly incorporate interactive video content into their marketing and sales efforts. Get actionable insights on leveraging real-time analytics, maintaining authenticity, and keeping your audience engaged throughout the buyer’s jour...2024-09-2719 minWhat's Working in EcommerceDrive Conversions Like Never Before: The Power of Video Commerce with Eitan KoterLooking to supercharge your marketing strategy with the latest in video commerce? This episode has you covered. Discover how integrating shoppable videos and live shopping experiences can drive conversions, boost engagement, and transform your sales funnel. Join Eagan Heath from Asymmetric Marketing as he sits down with Eitan Koter from Vimmi. They break down the future of video in ecommerce, sharing how brands can seamlessly incorporate interactive video content into their marketing and sales efforts. Get actionable insights on leveraging real-time analytics, maintaining authenticity, and keeping your audience engaged throughout the buyer’s jour...2024-09-2719 minWhat's Working in EcommerceUnlocking the Secrets of High-Conversion Ecommerce Landing Pages with Ryan DoneyIn this episode of 'What's Working in Ecommerce', host Eagan Heath interviews Ryan Doney, co-founder of Pagedeck, about strategies for building highly effective landing pages for ecommerce. Ryan shares his journey from freelancing and agency work at Homestead Studio to founding Pagedeck, a tool designed to simplify landing page creation. He discusses the importance of quick testing, the TAO (Template, Angle, Offer) framework, and why page speed is critical. Ryan also provides insights into the impact of design on conversion rates and highlights key features of Pagedeck, including its nati...2024-08-3032 minWhat's Working in EcommerceUnlocking the Secrets of High-Conversion Ecommerce Landing Pages with Ryan DoneyIn this episode of 'What's Working in Ecommerce', host Eagan Heath interviews Ryan Doney, co-founder of Pagedeck, about strategies for building highly effective landing pages for ecommerce. Ryan shares his journey from freelancing and agency work at Homestead Studio to founding Pagedeck, a tool designed to simplify landing page creation. He discusses the importance of quick testing, the TAO (Template, Angle, Offer) framework, and why page speed is critical. Ryan also provides insights into the impact of design on conversion rates and highlights key features of Pagedeck, including its nati...2024-08-3032 minWhat's Working in EcommerceBacklinks and Beyond: A Guide to PR-Driven SEO with Gene CaballeroFollowing up on the last episode of 'What's Working in Ecommerce,' Eagan interviews Gene Caballero the PR Expert from GreenPal in this episode. Gene shares his expertise in building inbound backlinks for SEO through PR outreach and outbound research. He discusses the importance of follow-ups, personalized email pitches, and leveraging tools like HARO and Qwoted to secure media coverage. The episode dives into the strategies GreenPal uses to rank for local SEO keywords, the significance of building relationships with journalists, and the manual yet effective process of ear...2024-08-2726 minWhat's Working in EcommerceBacklinks and Beyond: A Guide to PR-Driven SEO with Gene CaballeroFollowing up on the last episode of 'What's Working in Ecommerce,' Eagan interviews Gene Caballero the PR Expert from GreenPal in this episode. Gene shares his expertise in building inbound backlinks for SEO through PR outreach and outbound research. He discusses the importance of follow-ups, personalized email pitches, and leveraging tools like HARO and Qwoted to secure media coverage. The episode dives into the strategies GreenPal uses to rank for local SEO keywords, the significance of building relationships with journalists, and the manual yet effective process of ear...2024-08-2726 minWhat's Working in EcommerceFrom Mowing Lawns to Multi-Millions: The GreenPal Story with Brian ClaytonIn this episode of 'What's Working in Ecommerce,' Eagan sits down with Brian Clayton, CEO of Greenpal, a marketplace often dubbed the 'Uber for Lawn Mowing.' They dive deep into Brian's entrepreneurial journey, starting from scratch with a lawn mowing business to building an eight-figure landscaping company, and eventually founding Greenpal. Brian shares insights on the importance of content marketing, the challenges of running a marketplace, and why authentic, high-quality backlinks are crucial. He also discusses the hard realities and rewarding aspects of both blue-collar busine...2024-08-2341 minWhat's Working in EcommerceFrom Mowing Lawns to Multi-Millions: The GreenPal Story with Brian ClaytonIn this episode of 'What's Working in Ecommerce,' Eagan sits down with Brian Clayton, CEO of Greenpal, a marketplace often dubbed the 'Uber for Lawn Mowing.' They dive deep into Brian's entrepreneurial journey, starting from scratch with a lawn mowing business to building an eight-figure landscaping company, and eventually founding Greenpal. Brian shares insights on the importance of content marketing, the challenges of running a marketplace, and why authentic, high-quality backlinks are crucial. He also discusses the hard realities and rewarding aspects of both blue-collar busine...2024-08-2341 minWhat's Working in EcommerceThe Secret to Duty-Free, Rapid Shipping with Izzy Rosenzweig of PortlessIn this episode of 'What's Working in Ecommerce,' Eagan speaks with Izzy Rosenzweig, the founder of Portless, a logistics company based in Shenzhen that offers a transformative approach to global ecommerce shipping. Izzy explains how Portless leverages Section 321 to provide duty-free shipping for packages under $800, reducing delivery times to an average of 5.2 days. This innovative model enables ecommerce brands to dramatically improve cash flow, reduce inventory costs, and expand globally with ease. Izzy also discusses the historical context and advancements in logistics that led to the curren...2024-08-2016 minWhat's Working in EcommerceThe Secret to Duty-Free, Rapid Shipping with Izzy Rosenzweig of PortlessIn this episode of 'What's Working in Ecommerce,' Eagan speaks with Izzy Rosenzweig, the founder of Portless, a logistics company based in Shenzhen that offers a transformative approach to global ecommerce shipping. Izzy explains how Portless leverages Section 321 to provide duty-free shipping for packages under $800, reducing delivery times to an average of 5.2 days. This innovative model enables ecommerce brands to dramatically improve cash flow, reduce inventory costs, and expand globally with ease. Izzy also discusses the historical context and advancements in logistics that led to the curren...2024-08-2016 minWhat's Working in EcommerceBeat the Amazon Game: Proven Tactics for Massive Growth with Hristo AraklievIn this episode of 'What's Working in Ecommerce,' Eagan talks to Hristo from Hyperzon. Hristo shares his expertise in optimizing Amazon sales strategies, including using Amazon's latest tools, focusing on customer lifetime value, and innovative advertising approaches. He discusses the benefits of creating product bundles, leveraging branded search wisely, and building a dedicated customer community. Hristo also shares detailed case studies showcasing remarkable growth for clients by rebranding products, enhancing listings, and optimizing PPC strategies. Additionally, the episode covers practical advice on expandin...2024-08-1331 minWhat's Working in EcommerceBeat the Amazon Game: Proven Tactics for Massive Growth with Hristo AraklievIn this episode of 'What's Working in Ecommerce,' Eagan talks to Hristo from Hyperzon. Hristo shares his expertise in optimizing Amazon sales strategies, including using Amazon's latest tools, focusing on customer lifetime value, and innovative advertising approaches. He discusses the benefits of creating product bundles, leveraging branded search wisely, and building a dedicated customer community. Hristo also shares detailed case studies showcasing remarkable growth for clients by rebranding products, enhancing listings, and optimizing PPC strategies. Additionally, the episode covers practical advice on expandin...2024-08-1331 minWhat's Working in EcommerceThe Future of SEO in an AI-Driven World: Expert Secrets Revealed with Sam KessenichIn this episode of "What's Working in Ecommerce," Eagan Heath chats with Sam Kessenich, President of RyTech LLC. They explore the intersection of SEO and AI, focusing on Google's algorithm updates and their impact on search rankings. Sam emphasizes the importance of high-quality, original content over AI-generated material. They discuss tools like Ahrefs for SEO, the value of expertise and authority in content, and the role of user-generated platforms like Reddit and Quora in driving organic traffic. The episode underscores the need for businesses to adapt their strate...2024-08-0923 minWhat's Working in EcommerceThe Future of SEO in an AI-Driven World: Expert Secrets Revealed with Sam KessenichIn this episode of "What's Working in Ecommerce," Eagan Heath chats with Sam Kessenich, President of RyTech LLC. They explore the intersection of SEO and AI, focusing on Google's algorithm updates and their impact on search rankings. Sam emphasizes the importance of high-quality, original content over AI-generated material. They discuss tools like Ahrefs for SEO, the value of expertise and authority in content, and the role of user-generated platforms like Reddit and Quora in driving organic traffic. The episode underscores the need for businesses to adapt their strate...2024-08-0923 minWhat's Working in EcommerceThe Future of SEO: Optimizing Ecommerce in an AI World with Josh PiepmeierIn this episode of 'What's Working in Ecommerce,' Eagan discusses SEO strategies and industry updates with Josh Piepmeier, founder of Meriwether. They explore the volatile state of SEO in 2024, focusing on the impact of Google's AI-driven changes, particularly on ecommerce brands. They delve into effective SEO practices including content optimization, internal linking, and the use of tools like Ahrefs and Surfer SEO. Josh shares valuable insights on tracking SEO performance using GA4 and Google Search Console, highlighting the importance of differentiating between branded and non-branded searches to mea...2024-08-0224 minWhat's Working in EcommerceThe Future of SEO: Optimizing Ecommerce in an AI World with Josh PiepmeierIn this episode of 'What's Working in Ecommerce,' Eagan discusses SEO strategies and industry updates with Josh Piepmeier, founder of Meriwether. They explore the volatile state of SEO in 2024, focusing on the impact of Google's AI-driven changes, particularly on ecommerce brands. They delve into effective SEO practices including content optimization, internal linking, and the use of tools like Ahrefs and Surfer SEO. Josh shares valuable insights on tracking SEO performance using GA4 and Google Search Console, highlighting the importance of differentiating between branded and non-branded searches to mea...2024-08-0224 minWhat's Working in EcommercePart 3 | Explode Your Ecommerce Sales: Proven Email & SMS Strategies with Alex GregoriadesIn this episode of "What's Working in Ecommerce," host Eagan Heath discusses the latest strategies in email and SMS marketing with returning guest, Alex Gregoriodes, an expert at Klaviyo. Alex shares insights on overcoming deliverability issues, the benefits of increased email frequency, and effective SMS integration. They also talk about optimizing opt-in processes, re-engaging inactive subscribers, and driving substantial revenue growth for Shopify stores through personalized email campaigns. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/ ...2024-07-2321 minWhat's Working in EcommercePart 3 | Explode Your Ecommerce Sales: Proven Email & SMS Strategies with Alex GregoriadesIn this episode of "What's Working in Ecommerce," host Eagan Heath discusses the latest strategies in email and SMS marketing with returning guest, Alex Gregoriodes, an expert at Klaviyo. Alex shares insights on overcoming deliverability issues, the benefits of increased email frequency, and effective SMS integration. They also talk about optimizing opt-in processes, re-engaging inactive subscribers, and driving substantial revenue growth for Shopify stores through personalized email campaigns. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/ ...2024-07-2321 minWhat's Working in EcommerceRevolutionizing Product Development with Consumer Insights with Justin Chen from PickFuIn this episode of 'What's Working in Ecommerce,' host Eagan Heath sits down with Justin Chen, co-founder of PickFu, to discuss how leveraging consumer feedback can revolutionize product development and marketing strategies. Learn how PickFu's digital focus groups help ecommerce businesses make informed decisions from product design to pricing, all while minimizing risks. Hear about practical applications, best practices, and real-world examples of how PickFu is democratizing consumer research for entrepreneurs at all levels. For help with paid social, paid search, or email automation, check out our a...2024-07-1622 minWhat's Working in EcommerceRevolutionizing Product Development with Consumer Insights with Justin Chen from PickFuIn this episode of 'What's Working in Ecommerce,' host Eagan Heath sits down with Justin Chen, co-founder of PickFu, to discuss how leveraging consumer feedback can revolutionize product development and marketing strategies. Learn how PickFu's digital focus groups help ecommerce businesses make informed decisions from product design to pricing, all while minimizing risks. Hear about practical applications, best practices, and real-world examples of how PickFu is democratizing consumer research for entrepreneurs at all levels. For help with paid social, paid search, or email automation, check out our a...2024-07-1622 minWhat's Working in EcommerceWhy Most Ecommerce Stores FAIL at Repeat Customers—And How to Fix It! With Monica Sharma-PatnekarIn this episode of 'What's Working in Ecommerce,' host Eagan Heath talks with seasoned business growth mentor Monica Sharma-Patnekar from businesswithmonica.com. They dive into the challenges ecommerce brands face in gaining repeat customers and how deep customer interviews and insights can drive growth. Monica shares her extensive experience and a powerful case study of transforming a baby carrier business by understanding real customer needs. She reveals actionable strategies, such as her 'desires over demographics' framework and the importance of qualitative data, that can help small to medium-sized busin...2024-07-0928 minWhat's Working in EcommerceWhy Most Ecommerce Stores FAIL at Repeat Customers—And How to Fix It! With Monica Sharma-PatnekarIn this episode of 'What's Working in Ecommerce,' host Eagan Heath talks with seasoned business growth mentor Monica Sharma-Patnekar from businesswithmonica.com. They dive into the challenges ecommerce brands face in gaining repeat customers and how deep customer interviews and insights can drive growth. Monica shares her extensive experience and a powerful case study of transforming a baby carrier business by understanding real customer needs. She reveals actionable strategies, such as her 'desires over demographics' framework and the importance of qualitative data, that can help small to medium-sized busin...2024-07-0928 minWhat's Working in EcommerceWhy Google’s PPC Tips Could Be Sinking Your Ads! With Zaid AmmariIn this episode of 'What's Working in Ecommerce,' host Eagan Heath interviews PPC expert Zaid Ammari from PPC Masterminds. Zaid shares his journey from a minimum wage bank job to founding his own PPC agency, sharing his valuable insights on navigating difficult accounts, the importance of accurate conversion tracking, and the pitfalls of overly relying on Google's automated recommendations. The discussion delves into campaign structuring, the effectiveness of automated bidding strategies, and the nuances of Performance Max campaigns. Zaid also highlights the significance of using scripts for be...2024-07-0529 minWhat's Working in EcommerceWhy Google’s PPC Tips Could Be Sinking Your Ads! With Zaid AmmariIn this episode of 'What's Working in Ecommerce,' host Eagan Heath interviews PPC expert Zaid Ammari from PPC Masterminds. Zaid shares his journey from a minimum wage bank job to founding his own PPC agency, sharing his valuable insights on navigating difficult accounts, the importance of accurate conversion tracking, and the pitfalls of overly relying on Google's automated recommendations. The discussion delves into campaign structuring, the effectiveness of automated bidding strategies, and the nuances of Performance Max campaigns. Zaid also highlights the significance of using scripts for be...2024-07-0529 minWhat's Working in EcommerceChoosing the Right Tools for Your Ecommerce Site: Insights from Amandeep SinghIn this episode of What's Working in Ecommerce, host Eagan Heath interviews Amandeep Singh, a seasoned developer from Cronix and Big C Experts. They discuss how to integrate ecommerce functionalities into existing CMS websites using platforms like BigCommerce and Shopify, the importance of choosing the right tools based on client needs, and understanding technical debt. Amandeep shares insights into the latest developments in BigCommerce, headless commerce, and useful tools for data management and front-end/back-end integration. Tune in to learn about optimizing ecommerce platforms for varied business requir...2024-07-0223 minWhat's Working in EcommerceChoosing the Right Tools for Your Ecommerce Site: Insights from Amandeep SinghIn this episode of What's Working in Ecommerce, host Eagan Heath interviews Amandeep Singh, a seasoned developer from Cronix and Big C Experts. They discuss how to integrate ecommerce functionalities into existing CMS websites using platforms like BigCommerce and Shopify, the importance of choosing the right tools based on client needs, and understanding technical debt. Amandeep shares insights into the latest developments in BigCommerce, headless commerce, and useful tools for data management and front-end/back-end integration. Tune in to learn about optimizing ecommerce platforms for varied business requir...2024-07-0223 minWhat's Working in EcommerceNext-Gen Retail: How AI is Crafting Personalized Shopping Experiences with Barada SahuIn this episode of 'What's Working in Ecommerce,' host Eagan Heath discusses the evolution of AI in retail with Barada Sahu from Mason. They explore how generative AI is transforming customer experiences by personalizing content and interactions through omni-channel retail. Barada highlights Mason’s capabilities in creating custom and immersive shopping experiences on the fly, tailoring to individual customer needs using advanced AI models. They discuss the importance of personalized journeys, the role of AI in content generation, and the potential shift from traditional marketing tactics to AI-dr...2024-06-2823 minWhat's Working in EcommerceNext-Gen Retail: How AI is Crafting Personalized Shopping Experiences with Barada SahuIn this episode of 'What's Working in Ecommerce,' host Eagan Heath discusses the evolution of AI in retail with Barada Sahu from Mason. They explore how generative AI is transforming customer experiences by personalizing content and interactions through omni-channel retail. Barada highlights Mason’s capabilities in creating custom and immersive shopping experiences on the fly, tailoring to individual customer needs using advanced AI models. They discuss the importance of personalized journeys, the role of AI in content generation, and the potential shift from traditional marketing tactics to AI-dr...2024-06-2823 minWhat's Working in EcommerceSecrets to Building Eight-Figure Brands on Amazon with Kusha KarvandiIn this episode of 'What's Working in Ecommerce,' host Eagan Heath delves into the world of Amazon selling with Kusha Karvandi from Kazam. Kusha shares his 12-year journey in ecommerce, starting from managing a gym to building and selling multiple eight-figure brands on Amazon. The conversation covers essential strategies for product development, from private labeling to customizing products, leveraging Amazon's tools, and optimizing marketing and branding. Kusha also introduces his software tool, Kazam, which helps automate and optimize Amazon advertising. Whether you're a beginn...2024-06-1831 minWhat's Working in EcommerceSecrets to Building Eight-Figure Brands on Amazon with Kusha KarvandiIn this episode of 'What's Working in Ecommerce,' host Eagan Heath delves into the world of Amazon selling with Kusha Karvandi from Kazam. Kusha shares his 12-year journey in ecommerce, starting from managing a gym to building and selling multiple eight-figure brands on Amazon. The conversation covers essential strategies for product development, from private labeling to customizing products, leveraging Amazon's tools, and optimizing marketing and branding. Kusha also introduces his software tool, Kazam, which helps automate and optimize Amazon advertising. Whether you're a beginn...2024-06-1831 minWhat's Working in EcommerceHarnessing Business Analytics for Ecommerce Excellence with Russ HawkinsIn this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing talks with Russ Hawkins, CEO of Agilence Inc. They delve into the crucial role of agile intelligence and business analytics in enhancing ecommerce operations. Russ shares insights on using data to combat fraud, optimize sales strategies, and protect brand assets. He also discusses the value of integrating data from multiple sources to make informed, data-driven decisions. For ecommerce store owners, retailers, and marketers, this discussion uncovers valuable strategies for maximizing efficiency and growth in an...2024-06-1418 minWhat's Working in EcommerceHarnessing Business Analytics for Ecommerce Excellence with Russ HawkinsIn this episode of What's Working in Ecommerce, host Eagan Heath from Asymmetric Marketing talks with Russ Hawkins, CEO of Agilence Inc. They delve into the crucial role of agile intelligence and business analytics in enhancing ecommerce operations. Russ shares insights on using data to combat fraud, optimize sales strategies, and protect brand assets. He also discusses the value of integrating data from multiple sources to make informed, data-driven decisions. For ecommerce store owners, retailers, and marketers, this discussion uncovers valuable strategies for maximizing efficiency and growth in an...2024-06-1418 minWhat's Working in EcommerceBuilding a Brand That Buyers Want: Strategies for a Lucrative Exit with Jason SomervilleIn this episode of "What's Working in Ecommerce," host Eagan Heath and guest Jason Somerville from GW Partners and South Col discuss strategies for increasing ecommerce business value for potential acquisition. They cover the importance of product differentiation, effective marketing, and the balance between quantitative and qualitative factors in brand value. They also touch on the benefits of an omnichannel approach and the impact of the aggregator experience on the industry. The conversation shifts to the competitive nature of ecommerce, the rising costs of customer acquisition, and the ne...2024-06-0426 minWhat's Working in EcommerceBuilding a Brand That Buyers Want: Strategies for a Lucrative Exit with Jason SomervilleIn this episode of "What's Working in Ecommerce," host Eagan Heath and guest Jason Somerville from GW Partners and South Col discuss strategies for increasing ecommerce business value for potential acquisition. They cover the importance of product differentiation, effective marketing, and the balance between quantitative and qualitative factors in brand value. They also touch on the benefits of an omnichannel approach and the impact of the aggregator experience on the industry. The conversation shifts to the competitive nature of ecommerce, the rising costs of customer acquisition, and the ne...2024-06-0426 minWhat's Working in EcommerceUnpacking the Secrets of SMART Ecommerce Fulfillment with Paul JarrettIn this podcast episode, Paul Jarrett from Bulu Group and host Eagan Heath delve into the intricacies of ecommerce fulfillment. Paul shares his expertise on the subject, discussing the challenges consumer packaged goods companies face and how leveraging technology and innovative strategies can help overcome these obstacles. The conversation covers the evolution of fulfillment models, the importance of logistics, and the role of technology in streamlining processes and enabling growth for businesses. Paul's entrepreneurial background and experience in building a subscription box business provide practical insights into the dy...2024-05-3129 minWhat's Working in EcommerceUnpacking the Secrets of SMART Ecommerce Fulfillment with Paul JarrettIn this podcast episode, Paul Jarrett from Bulu Group and host Eagan Heath delve into the intricacies of ecommerce fulfillment. Paul shares his expertise on the subject, discussing the challenges consumer packaged goods companies face and how leveraging technology and innovative strategies can help overcome these obstacles. The conversation covers the evolution of fulfillment models, the importance of logistics, and the role of technology in streamlining processes and enabling growth for businesses. Paul's entrepreneurial background and experience in building a subscription box business provide practical insights into the dy...2024-05-3129 minWhat's Working in EcommerceTrendspotting on Amazon: How to Outsmart Your Competition with Mark HopeIn this episode of "What's Working in Ecommerce," host Eagan Heath and his business partner Mark delve into the intricacies of Amazon product research. Mark imparts his knowledge on spotting trends, utilizing tools like "Exploding Topics" and Helium 10, and the importance of differentiating products in a competitive market. They discuss sourcing, manufacturing costs, and logistics, emphasizing the need to address customer preferences and stand out. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/ Y...2024-05-2820 minWhat's Working in EcommerceTrendspotting on Amazon: How to Outsmart Your Competition with Mark HopeIn this episode of "What's Working in Ecommerce," host Eagan Heath and his business partner Mark delve into the intricacies of Amazon product research. Mark imparts his knowledge on spotting trends, utilizing tools like "Exploding Topics" and Helium 10, and the importance of differentiating products in a competitive market. They discuss sourcing, manufacturing costs, and logistics, emphasizing the need to address customer preferences and stand out. For help with paid social, paid search, or email automation, check out our agency here: https://asymmetric.pro/ Y...2024-05-2820 minWhat's Working in EcommerceNavigating the Complex Ecommerce Terrain of Mexico with Ramiro VelascoIn this episode of "What's Working in Ecommerce," host Eagan Heath talks with Ramiro Velasco about the intricacies of the ecommerce market in Mexico. Velasco, with a background in mechanical engineering, shares his transition to ecommerce, driven by a passion to enhance economic opportunities in Mexico. He highlights the challenges of bureaucratic barriers and the importance of local legal representation. The discussion also covers the evolving Mexican consumer behaviors, digital payment solutions, and the potential for ecommerce growth. Insights into the unique aspects of pricing and market expans...2024-05-2325 minWhat's Working in EcommerceNavigating the Complex Ecommerce Terrain of Mexico with Ramiro VelascoIn this episode of "What's Working in Ecommerce," host Eagan Heath talks with Ramiro Velasco about the intricacies of the ecommerce market in Mexico. Velasco, with a background in mechanical engineering, shares his transition to ecommerce, driven by a passion to enhance economic opportunities in Mexico. He highlights the challenges of bureaucratic barriers and the importance of local legal representation. The discussion also covers the evolving Mexican consumer behaviors, digital payment solutions, and the potential for ecommerce growth. Insights into the unique aspects of pricing and market expans...2024-05-2325 minWhat's Working in EcommerceThe Most Effective Email and SMS Marketing Strategies for Ecommerce with Ben BillupsIn this podcast episode, Eagan Heath interviews Ben Billups, who shares his expertise in email and SMS marketing for ecommerce. Ben discusses the importance of list growth, optimization, and compliance, and introduces the "infinity messaging model" for promotions. He details the impact of spam complaints on sender reputation and the use of identity resolution tools for non-opt-in email lists. Ben highlights the need for compliance with regulations like CCPA and CAN-SPAM. For help with paid social, paid search, or email automation, check out our agen...2024-05-2139 minWhat's Working in EcommerceThe Most Effective Email and SMS Marketing Strategies for Ecommerce with Ben BillupsIn this podcast episode, Eagan Heath interviews Ben Billups, who shares his expertise in email and SMS marketing for ecommerce. Ben discusses the importance of list growth, optimization, and compliance, and introduces the "infinity messaging model" for promotions. He details the impact of spam complaints on sender reputation and the use of identity resolution tools for non-opt-in email lists. Ben highlights the need for compliance with regulations like CCPA and CAN-SPAM. For help with paid social, paid search, or email automation, check out our agen...2024-05-2139 minWhat's Working in EcommerceBlueprint to $40M: A Tactical Playbook for DTC Brands with Alex BackIn this episode of "What's Working in Ecommerce," host Eagan Heath interviews Alex, a successful direct-to-consumer (DTC) entrepreneur who sold his previous business, Apt2B, and is now working on Couch.com. They discuss the challenges of growing a DTC business, focusing on marketing strategies such as affiliate marketing, which Alex believes is underutilized by ecommerce brands. They also touch on the logistics of shipping large items like furniture and the importance of being nimble and adaptable in business. Alex shares insights from his experience growing Apt2B to $...2024-05-1918 minWhat's Working in EcommerceBlueprint to $40M: A Tactical Playbook for DTC Brands with Alex BackIn this episode of "What's Working in Ecommerce," host Eagan Heath interviews Alex, a successful direct-to-consumer (DTC) entrepreneur who sold his previous business, Apt2B, and is now working on Couch.com. They discuss the challenges of growing a DTC business, focusing on marketing strategies such as affiliate marketing, which Alex believes is underutilized by ecommerce brands. They also touch on the logistics of shipping large items like furniture and the importance of being nimble and adaptable in business. Alex shares insights from his experience growing Apt2B to $...2024-05-1918 minWhat's Working in EcommerceMastering Dropshipping in 2024: How to Pick WINNING Products with Lior PozinIn this episode of "What's Working in Ecommerce," host Eagan Heath talks with Lior Pozin, CEO and co-founder of AutoDS, about the evolving world of ecommerce and dropshipping. Lior shares the story of AutoDS's growth, emphasizing the importance of product research and adaptation to market changes. They discuss the relevance of dropshipping in 2024, highlighting the use of social platforms like TikTok for product trend analysis. Lior also provides insights into the process of finding profitable products, selecting suppliers, and the significance of staying current with ecommerce trends. ...2024-05-1720 minWhat's Working in EcommerceMastering Dropshipping in 2024: How to Pick WINNING Products with Lior PozinIn this episode of "What's Working in Ecommerce," host Eagan Heath talks with Lior Pozin, CEO and co-founder of AutoDS, about the evolving world of ecommerce and dropshipping. Lior shares the story of AutoDS's growth, emphasizing the importance of product research and adaptation to market changes. They discuss the relevance of dropshipping in 2024, highlighting the use of social platforms like TikTok for product trend analysis. Lior also provides insights into the process of finding profitable products, selecting suppliers, and the significance of staying current with ecommerce trends. ...2024-05-1720 minWhat's Working in EcommerceUnleashing TikTok for Ecommerce Success with Natalie HughesIn this episode of "What's Working in Ecommerce," host Eagan Heath chats with Natalie Hughes from Asymmetric Marketing about the multifaceted role of TikTok in ecommerce. They delve into TikTok's dual function as a marketing and sales platform, the process of setting up a TikTok shop, and the advantages of an organic TikTok presence. Natalie discusses product suitability on TikTok, the use of the creator marketplace for content, and the importance of analytics and metrics like CPMs and ROAS. She also offers tips for newcomers to TikTok advert...2024-05-1521 minWhat's Working in EcommerceUnleashing TikTok for Ecommerce Success with Natalie HughesIn this episode of "What's Working in Ecommerce," host Eagan Heath chats with Natalie Hughes from Asymmetric Marketing about the multifaceted role of TikTok in ecommerce. They delve into TikTok's dual function as a marketing and sales platform, the process of setting up a TikTok shop, and the advantages of an organic TikTok presence. Natalie discusses product suitability on TikTok, the use of the creator marketplace for content, and the importance of analytics and metrics like CPMs and ROAS. She also offers tips for newcomers to TikTok advert...2024-05-1521 minWhat's Working in EcommerceTransforming Traffic with Top-Notch Copy with Emma Schermer TamirIn this episode of "What's Working in Ecommerce," host Eagan Heath, now partner at Asymmetric Marketing, discusses with Emma Schermer Tamir, a copywriting expert from Marketing by Emma, the intricacies of crafting effective Amazon listings and ecommerce copy. They explore the importance of deeply understanding one's target audience, the competitive environment on Amazon, and the necessity of preparation before writing product descriptions. The conversation highlights the value of creating customer avatars, analyzing competitor reviews, and using language that resonates with the audience. They emphasize the power of bold b...2024-05-1235 minWhat's Working in EcommerceTransforming Traffic with Top-Notch Copy with Emma Schermer TamirIn this episode of "What's Working in Ecommerce," host Eagan Heath, now partner at Asymmetric Marketing, discusses with Emma Schermer Tamir, a copywriting expert from Marketing by Emma, the intricacies of crafting effective Amazon listings and ecommerce copy. They explore the importance of deeply understanding one's target audience, the competitive environment on Amazon, and the necessity of preparation before writing product descriptions. The conversation highlights the value of creating customer avatars, analyzing competitor reviews, and using language that resonates with the audience. They emphasize the power of bold b...2024-05-1235 minWhat's Working in EcommerceNavigating the New Age of Beauty Advertising with Nikki LindgrenIn this episode of "What's Working in Ecommerce," host Eagan Heath interviews Nikki Lindgren from Pennock.co about digital marketing for beauty and skincare brands. They explore niche marketing, budgeting, creative strategies, and programmatic advertising. Nikki shares her agency's approach to performance marketing, emphasizing the visual aspect of beauty brands and the importance of testing different strategies. They discuss the effectiveness of TikTok for the industry and the shift in advertising from Meta to TikTok. The episode highlights the agency's expertise in scaling brands to significant sales milest...2024-05-1025 minWhat's Working in EcommerceNavigating the New Age of Beauty Advertising with Nikki LindgrenIn this episode of "What's Working in Ecommerce," host Eagan Heath interviews Nikki Lindgren from Pennock.co about digital marketing for beauty and skincare brands. They explore niche marketing, budgeting, creative strategies, and programmatic advertising. Nikki shares her agency's approach to performance marketing, emphasizing the visual aspect of beauty brands and the importance of testing different strategies. They discuss the effectiveness of TikTok for the industry and the shift in advertising from Meta to TikTok. The episode highlights the agency's expertise in scaling brands to significant sales milest...2024-05-1025 minWhat's Working in EcommerceIs Latin America the Next Ecommerce Goldmine? Mike Begg from AMZ Advisers Thinks So!In this podcast episode, Eagan Heath interviews Mike Begg, CEO of AMZ Advisers, who shares his insights on ecommerce, particularly in Latin America. Mike shares his extensive experience in retail arbitrage, brand building, and the services provided by AMZ Advisers. Dive into the evolving pay-to-play nature of Amazon advertising, common mistakes brands make, and the potential for expansion into Latin American markets like Mexico and Brazil. Whether you're a seasoned seller or new to the platform, this episode offers valuable insights on how to navigate the complexities of Amazon adver...2024-05-0825 minWhat's Working in EcommerceIs Latin America the Next Ecommerce Goldmine? Mike Begg from AMZ Advisers Thinks So!In this podcast episode, Eagan Heath interviews Mike Begg, CEO of AMZ Advisers, who shares his insights on ecommerce, particularly in Latin America. Mike shares his extensive experience in retail arbitrage, brand building, and the services provided by AMZ Advisers. Dive into the evolving pay-to-play nature of Amazon advertising, common mistakes brands make, and the potential for expansion into Latin American markets like Mexico and Brazil. Whether you're a seasoned seller or new to the platform, this episode offers valuable insights on how to navigate the complexities of Amazon adver...2024-05-0825 minWhat's Working in EcommerceBoost Your Ecommerce Business: Insider Tips on Referral Programs from Raul GaleraIn this podcast episode, Raul Galera from ReferralCandy and Eagan Heath of Caravan Digital discuss the impact of referral programs on e-commerce growth. Raul shares that subscription-based e-commerce businesses particularly benefit from referral programs. Despite a challenging year, Black Friday and Cyber Monday saw high online sales, and referral programs have helped sustain growth by leveraging word-of-mouth marketing. Raul explains the "give ten, get ten" referral structure and the psychology behind customer incentives. They explore the success of Branch Basics' referral program and the pote...2024-04-2920 minWhat's Working in EcommerceBoost Your Ecommerce Business: Insider Tips on Referral Programs from Raul GaleraIn this podcast episode, Raul Galera from ReferralCandy and Eagan Heath of Caravan Digital discuss the impact of referral programs on e-commerce growth. Raul shares that subscription-based e-commerce businesses particularly benefit from referral programs. Despite a challenging year, Black Friday and Cyber Monday saw high online sales, and referral programs have helped sustain growth by leveraging word-of-mouth marketing. Raul explains the "give ten, get ten" referral structure and the psychology behind customer incentives. They explore the success of Branch Basics' referral program and the pote...2024-04-2920 minWhat's Working in EcommerceBuilding a Brand That Empowers: The Maniscripting Journal's Journey with Samantha KozuchIn this podcast episode, Samantha Kozuch, founder of The Maniscripting Journal, joins host Eagan Heath to discuss her entrepreneurial journey and the development of her physical journal product designed for mindset and self-development. She shares her personal transformation story, the journal's impact on users, and the marketing strategies employed to promote it. Samantha emphasizes the importance of a physical journal for focus and connection, the diverse demographic it serves, and the empowerment it provides. The episode explores themes of personal growth, empowerment, and aligning with one's purpose, while also delvi...2024-04-2230 minWhat's Working in EcommerceBuilding a Brand That Empowers: The Maniscripting Journal's Journey with Samantha KozuchIn this podcast episode, Samantha Kozuch, founder of The Maniscripting Journal, joins host Eagan Heath to discuss her entrepreneurial journey and the development of her physical journal product designed for mindset and self-development. She shares her personal transformation story, the journal's impact on users, and the marketing strategies employed to promote it. Samantha emphasizes the importance of a physical journal for focus and connection, the diverse demographic it serves, and the empowerment it provides. The episode explores themes of personal growth, empowerment, and aligning with one's purpose, while also delvi...2024-04-2230 minWhat's Working in EcommerceDriving Viral Crowdfunding Success on Kickstarter for Amazon Sellers with Dylan LamIn this podcast episode, Dylan Lam, owner of Omirank, discusses the importance of diversifying sales channels for Amazon sellers, particularly through Kickstarter. He outlines the five levels of product development and the future-proof product launch formula his company uses to help clients create viral content. Lam also shares strategies for driving traffic to a campaign, including group infiltration and targeted ads. He emphasizes the importance of building an email list for engagement testing and lead conversion. The host, Eagan Heath, underscores the complexity of the...2024-04-1522 minWhat's Working in EcommerceDriving Viral Crowdfunding Success on Kickstarter for Amazon Sellers with Dylan LamIn this podcast episode, Dylan Lam, owner of Omirank, discusses the importance of diversifying sales channels for Amazon sellers, particularly through Kickstarter. He outlines the five levels of product development and the future-proof product launch formula his company uses to help clients create viral content. Lam also shares strategies for driving traffic to a campaign, including group infiltration and targeted ads. He emphasizes the importance of building an email list for engagement testing and lead conversion. The host, Eagan Heath, underscores the complexity of the...2024-04-1522 minWhat's Working in EcommerceBreaking the Ecommerce Barrier: The Arkon Card Game Journey with Casey HillIn this episode of "What's Working in E-commerce", Eagan Heath interviews Casey Hill, who shares his experience in crowdfunding a card game called Arkon. Casey discusses the challenges of building trust as a new ecommerce brand and the importance of outside validation through review channels. He also talks about the successful Kickstarter campaign for Arkon, which raised $40,000, and the strategies they used, including direct Facebook ads and free PR. Casey emphasizes the importance of owned assets for conversion rate optimization and shares his strategy of reaching out to ga...2024-02-2626 minWhat's Working in EcommerceBreaking the Ecommerce Barrier: The Arkon Card Game Journey with Casey HillIn this episode of "What's Working in E-commerce", Eagan Heath interviews Casey Hill, who shares his experience in crowdfunding a card game called Arkon. Casey discusses the challenges of building trust as a new ecommerce brand and the importance of outside validation through review channels. He also talks about the successful Kickstarter campaign for Arkon, which raised $40,000, and the strategies they used, including direct Facebook ads and free PR. Casey emphasizes the importance of owned assets for conversion rate optimization and shares his strategy of reaching out to ga...2024-02-2626 minWhat's Working in EcommerceMastering CashFlow and Profitability: The Key to Ecommerce Financial Success with Wayne RichardIn this episode of "What's Working in E-commerce", Eagan Heath talks with Wayne Richard, CEO of Bean Ninjas, about the accounting challenges faced by ecommerce businesses. Richard emphasizes the importance of understanding cash flow, profitability, and financial literacy. He introduces the concept of accrual accounting and a tool called the cash conversion cycle to help sellers analyze their cash flow. Richard also presents the Margin Calculator Plus, a tool for analyzing expenses and identifying cost-saving opportunities. The conversation concludes with Richard explaining how Bean Ninjas can assist ecomme...2024-02-1935 minWhat's Working in EcommerceMastering CashFlow and Profitability: The Key to Ecommerce Financial Success with Wayne RichardIn this episode of "What's Working in E-commerce", Eagan Heath talks with Wayne Richard, CEO of Bean Ninjas, about the accounting challenges faced by ecommerce businesses. Richard emphasizes the importance of understanding cash flow, profitability, and financial literacy. He introduces the concept of accrual accounting and a tool called the cash conversion cycle to help sellers analyze their cash flow. Richard also presents the Margin Calculator Plus, a tool for analyzing expenses and identifying cost-saving opportunities. The conversation concludes with Richard explaining how Bean Ninjas can assist ecomme...2024-02-1935 minWhat's Working in EcommerceEcommerce Personalization Mastery: Tailoring Experiences for Higher Conversions with Eric MelchorIn this episode, Eric Melchor, Head of Partnerships at OptiMonk, and our host Eagan Heath discuss the importance of personalization in ecommerce. Melchor explains how personalization can improve conversion rates by delivering the right content and offers to customers. He provides examples of successful strategies, including a case study of a brand that increased conversion rates by tailoring landing pages to specific ads. Eagan emphasizes that personalization should extend beyond using someone's name in emails. Melchor also details how OptiMonk, a conversion optimization tool, can assist in person...2024-02-1224 minWhat's Working in EcommerceEcommerce Personalization Mastery: Tailoring Experiences for Higher Conversions with Eric MelchorIn this episode, Eric Melchor, Head of Partnerships at OptiMonk, and our host Eagan Heath discuss the importance of personalization in ecommerce. Melchor explains how personalization can improve conversion rates by delivering the right content and offers to customers. He provides examples of successful strategies, including a case study of a brand that increased conversion rates by tailoring landing pages to specific ads. Eagan emphasizes that personalization should extend beyond using someone's name in emails. Melchor also details how OptiMonk, a conversion optimization tool, can assist in person...2024-02-1224 minWhat's Working in EcommerceThe Performance Max Controversy: What You Need to Know! With Dennis MoonsIn this episode of What’s Working in Ecommerce, Dennis Moons from Store Growers and Eagan Heath discuss the complexities and challenges of Google's Performance Max campaigns. They delve into the lack of control and transparency for advertisers, the need for strategic budget allocation, and the importance of understanding how Performance Max impacts other campaigns. They also share successful strategies and adjustments for improving control over campaigns. A case study is presented to illustrate the impact of directing significant traffic to specific products. The discus...2024-02-0532 minWhat's Working in EcommerceThe Performance Max Controversy: What You Need to Know! With Dennis MoonsIn this episode of What’s Working in Ecommerce, Dennis Moons from Store Growers and Eagan Heath discuss the complexities and challenges of Google's Performance Max campaigns. They delve into the lack of control and transparency for advertisers, the need for strategic budget allocation, and the importance of understanding how Performance Max impacts other campaigns. They also share successful strategies and adjustments for improving control over campaigns. A case study is presented to illustrate the impact of directing significant traffic to specific products. The discus...2024-02-0532 minWhat's Working in EcommerceRevolutionizing Retail: Jimmy Furlano on the Future of Video ShoppingIn this episode of "What's Working in E-commerce", Eagan Heath interviews Jimmy Furlano from GhostRetail. Jimmy shares the potential of video shopping and how it enhances the customer experience. He explains how GhostRetail's shoppable videos integrate with merchant websites, allowing customers to watch videos and shop simultaneously. Jimmy also highlights the use of picture-in-picture technology and the benefits of shoppable videos for education. The conversation also covers the role of live chat in ecommerce, the logistics of live chat, and the impact of interactivity on brand engagement and sa...2024-01-0826 minWhat's Working in EcommerceRevolutionizing Retail: Jimmy Furlano on the Future of Video ShoppingIn this episode of "What's Working in E-commerce", Eagan Heath interviews Jimmy Furlano from GhostRetail. Jimmy shares the potential of video shopping and how it enhances the customer experience. He explains how GhostRetail's shoppable videos integrate with merchant websites, allowing customers to watch videos and shop simultaneously. Jimmy also highlights the use of picture-in-picture technology and the benefits of shoppable videos for education. The conversation also covers the role of live chat in ecommerce, the logistics of live chat, and the impact of interactivity on brand engagement and sa...2024-01-0826 minWhat's Working in EcommerceTop Strategies for High-Quality Ecommerce Content in the AI Era with Katrina McKinnonIn this episode of "What's Working in Ecommerce", Eagan Heath interviews Katrina McKinnon from copysmiths.com. They discuss the importance of creating high-quality, engaging content for successful digital marketing. Katrina shares her experiences in content marketing, emphasizing the need for combining AI with human creativity. She also highlights the importance of providing visual relief in articles. Katrina acknowledges that while content marketing may not yield immediate results, it is a long-term investment that can increase traffic and industry authority. Finally, she talks about the impa...2024-01-0128 minWhat's Working in EcommerceTop Strategies for High-Quality Ecommerce Content in the AI Era with Katrina McKinnonIn this episode of "What's Working in Ecommerce", Eagan Heath interviews Katrina McKinnon from copysmiths.com. They discuss the importance of creating high-quality, engaging content for successful digital marketing. Katrina shares her experiences in content marketing, emphasizing the need for combining AI with human creativity. She also highlights the importance of providing visual relief in articles. Katrina acknowledges that while content marketing may not yield immediate results, it is a long-term investment that can increase traffic and industry authority. Finally, she talks about the impa...2024-01-0128 minWhat's Working in EcommerceRediscovering the Charm of Handwritten Notes in the Digital Era with David WachsIn this episode of "What's Working in Ecommerce", Eagan Heath interviews David Wachs, founder and CEO of Handwrytten, a company specializing in automated handwritten notes. David shares about the unique appeal of handwritten notes in the digital age and how Handwrytten uses robotics and personalization to create these notes at scale. The discussion also covers the integration of Handwrytten with ecommerce platforms like Shopify, the process of replicating handwriting, and the significant impact of personalized notes on customer relationships and business growth. For help with paid social, paid s...2023-12-2531 minWhat's Working in EcommerceRediscovering the Charm of Handwritten Notes in the Digital Era with David WachsIn this episode of "What's Working in Ecommerce", Eagan Heath interviews David Wachs, founder and CEO of Handwrytten, a company specializing in automated handwritten notes. David shares about the unique appeal of handwritten notes in the digital age and how Handwrytten uses robotics and personalization to create these notes at scale. The discussion also covers the integration of Handwrytten with ecommerce platforms like Shopify, the process of replicating handwriting, and the significant impact of personalized notes on customer relationships and business growth. For help with paid social, paid s...2023-12-2531 minWhat's Working in EcommerceExclusive Reveal: How I Built Three Thriving Ecommerce Ventures with Yong-Soo ChungIn this episode of "What's Working in Ecommerce", Eagan Heath interviews Yong-Soo Chung. Yong-Soo shares his journey from cryptocurrency engineer to owning three successful ecommerce businesses: Urban EDC, Spotted by Humphrey, and Growth Jet. He discusses his unique marketing strategies, focusing on partnerships, relationships, and creating an exclusive brand experience. Yong-Soo also emphasizes the importance of high-quality design, photography, and consistent branding. He shares lessons learned in creating win-win partnerships and the significance of providing value beyond affiliate commissions. The episode also explores Yong-Soo's views on bootstrapping busine...2023-12-1836 minWhat's Working in EcommerceExclusive Reveal: How I Built Three Thriving Ecommerce Ventures with Yong-Soo ChungIn this episode of "What's Working in Ecommerce", Eagan Heath interviews Yong-Soo Chung. Yong-Soo shares his journey from cryptocurrency engineer to owning three successful ecommerce businesses: Urban EDC, Spotted by Humphrey, and Growth Jet. He discusses his unique marketing strategies, focusing on partnerships, relationships, and creating an exclusive brand experience. Yong-Soo also emphasizes the importance of high-quality design, photography, and consistent branding. He shares lessons learned in creating win-win partnerships and the significance of providing value beyond affiliate commissions. The episode also explores Yong-Soo's views on bootstrapping busine...2023-12-1836 minWhat's Working in EcommerceMaking Subscriptions Work for eCommerce Brands: A Conversation with Ben FisherIn this podcast episode, Ben Fisher, CEO and Co-founder of Rodeo, joins host Eagan Heath to discuss the importance of subscriptions in eCommerce and the challenges faced by direct-to-consumer brands in implementing successful subscription models. Ben shares his experience and insights on building consumer-centric subscription solutions. He highlights the importance of providing solutions to the problems faced by non-technical, creative marketers in the e-commerce industry. Ben also explains the consumer-centric approach taken by Rodeo, offering flexibility and aligning with the actual needs of the consumer. He emphasizes the importance of finding the...2023-11-2733 minWhat's Working in EcommerceMaking Subscriptions Work for eCommerce Brands: A Conversation with Ben FisherIn this podcast episode, Ben Fisher, CEO and Co-founder of Rodeo, joins host Eagan Heath to discuss the importance of subscriptions in eCommerce and the challenges faced by direct-to-consumer brands in implementing successful subscription models. Ben shares his experience and insights on building consumer-centric subscription solutions. He highlights the importance of providing solutions to the problems faced by non-technical, creative marketers in the e-commerce industry. Ben also explains the consumer-centric approach taken by Rodeo, offering flexibility and aligning with the actual needs of the consumer. He emphasizes the importance of finding the...2023-11-2733 minWhat's Working in EcommercePart 2 | Ecommerce's Next Frontier: Walmart's Rise & TikTok's Takeover with Manish ChowdharyIn this episode of "What's Working in Ecommerce Podcast," Manish Chowdhary, the Founder & CEO of Cahoot returns as a guest to discuss the current state of shipping logistics and e-commerce order fulfillment with host Eagan Heath. They delve into the changes in Amazon's logistics model, the impact of rising costs on e-commerce sellers, and the importance of optimization and automation. They also touch on the growing traction of Walmart as a marketplace for sellers and the shift in e-commerce searches from YouTube to TikTok. The episode highlights the ne...2023-11-2214 minWhat's Working in EcommercePart 2 | Ecommerce's Next Frontier: Walmart's Rise & TikTok's Takeover with Manish ChowdharyIn this episode of "What's Working in Ecommerce Podcast," Manish Chowdhary, the Founder & CEO of Cahoot returns as a guest to discuss the current state of shipping logistics and e-commerce order fulfillment with host Eagan Heath. They delve into the changes in Amazon's logistics model, the impact of rising costs on e-commerce sellers, and the importance of optimization and automation. They also touch on the growing traction of Walmart as a marketplace for sellers and the shift in e-commerce searches from YouTube to TikTok. The episode highlights the ne...2023-11-2214 minWhat's Working in EcommerceHow 3PLs Can Help Ecommerce Brands with Fulfillment Challenges with Harry DrajpuchIn this podcast episode, Harry Dragpuch from Amware Fulfillment talks about: Ecommerce fulfillment Challenges faced by ecommerce stores Importance of the unboxing experience Handling seasonality Advantages of multiple fulfillment locations Comparison between third-party logistics providers and Amazon's two-day delivery standard He also touches on choosing the right shipping mode for customers, maintaining control when outsourcing, and the criteria for businesses that are a good fit for third-party fulfillment services. The episode emphasizes the collaborative nature of the ecommerce industry and the importance of s...2023-11-1327 minWhat's Working in EcommerceHow 3PLs Can Help Ecommerce Brands with Fulfillment Challenges with Harry DrajpuchIn this podcast episode, Harry Dragpuch from Amware Fulfillment talks about: Ecommerce fulfillment Challenges faced by ecommerce stores Importance of the unboxing experience Handling seasonality Advantages of multiple fulfillment locations Comparison between third-party logistics providers and Amazon's two-day delivery standard He also touches on choosing the right shipping mode for customers, maintaining control when outsourcing, and the criteria for businesses that are a good fit for third-party fulfillment services. The episode emphasizes the collaborative nature of the ecommerce industry and the importance of s...2023-11-1327 minWhat's Working in EcommercePart 2 | Ecommerce Rebrand and Site Design Examples with Mike WenzelIn this episode of "What's Working in Ecommerce", the discussion between the host Eagan Heath and Mike Wenzel, a graphic designer from Caravan Digital continues. They discuss Mike's design work for clients, including a rebranding project for Global Coin and a website redesign for Fromagination, an artisan cheese shop. Mike emphasizes the importance of understanding a client's values and target audience, and ensuring the design reflects these. He also highlights the need for consistent photography and clear user experience. For help with paid social...2023-10-3013 minWhat's Working in EcommercePart 2 | Ecommerce Rebrand and Site Design Examples with Mike WenzelIn this episode of "What's Working in Ecommerce", the discussion between the host Eagan Heath and Mike Wenzel, a graphic designer from Caravan Digital continues. They discuss Mike's design work for clients, including a rebranding project for Global Coin and a website redesign for Fromagination, an artisan cheese shop. Mike emphasizes the importance of understanding a client's values and target audience, and ensuring the design reflects these. He also highlights the need for consistent photography and clear user experience. For help with paid social...2023-10-3013 minWhat's Working in EcommerceFrom Ecommerce Agency Services to Ecommerce SaaS App with Brandon Amoroso from ElectriqBrandon Amoroso from Electriq discusses how he and his team went from Ecommerce Agency Services to building an Ecommerce SaaS App for alcohol sellers. For help with your paid search, paid social, onsite SEO, or email automation, you can check out Eagan's agency at: https://www.caravandigital.com/ You can also watch this episode on YouTube here. Guest Bio Brandon is the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and in...2023-08-1826 minWhat's Working in EcommerceFrom Ecommerce Agency Services to Ecommerce SaaS App with Brandon Amoroso from ElectriqBrandon Amoroso from Electriq discusses how he and his team went from Ecommerce Agency Services to building an Ecommerce SaaS App for alcohol sellers. For help with your paid search, paid social, onsite SEO, or email automation, you can check out Eagan's agency at: https://www.caravandigital.com/ You can also watch this episode on YouTube here. Guest Bio Brandon is the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and in...2023-08-1826 minWhat's Working in EcommerceSell Your Ecommerce Business. DTC M&A with Nicholas Brown from DragonflipNicholas Brown from Dragonflip talks about how to create an Exit Strategy to sell your e-commerce business. You can find Nicholas here: https://www.linkedin.com/in/nicholascrawleybrown/ https://dragonflip.com/ For help with your paid search, paid social, onsite SEO, or email marketing, reach out to Eagan and his team at: https://www.caravandigital.com/ 2023-07-2429 minWhat's Working in EcommerceSell Your Ecommerce Business. DTC M&A with Nicholas Brown from DragonflipNicholas Brown from Dragonflip talks about how to create an Exit Strategy to sell your e-commerce business. You can find Nicholas here: https://www.linkedin.com/in/nicholascrawleybrown/ https://dragonflip.com/ For help with your paid search, paid social, onsite SEO, or email marketing, reach out to Eagan and his team at: https://www.caravandigital.com/ 2023-07-2429 minWhat's Working in EcommerceLearn to Manage Your Cash Flow from a Fractional CFOIn this episode of "What's Working in E-commerce," Eagan Heath interviews Matt Putra, a fractional CFO for e-commerce companies. Matt shows how to measure and manage your cash flow using a calculator he created. He also shares ideas for ways to improve your cash flow and what to do with that additional cash. You can find Matt's Cash Flow Calculator here: https://docs.google.com/spreadsheets/d/1Tx1hhAFBGOxYHHBPpbWR-BkOeL0PtDd8LHtLirje3CA/edit?usp=sharing For help with paid social, paid search, or email automation, check out Eagan's agency here: https://ww...2023-06-3021 minWhat's Working in EcommerceLearn to Manage Your Cash Flow from a Fractional CFOIn this episode of "What's Working in E-commerce," Eagan Heath interviews Matt Putra, a fractional CFO for e-commerce companies. Matt shows how to measure and manage your cash flow using a calculator he created. He also shares ideas for ways to improve your cash flow and what to do with that additional cash. You can find Matt's Cash Flow Calculator here: https://docs.google.com/spreadsheets/d/1Tx1hhAFBGOxYHHBPpbWR-BkOeL0PtDd8LHtLirje3CA/edit?usp=sharing For help with paid social, paid search, or email automation, check out Eagan's agency here: https://ww...2023-06-3021 min