Shows
The Grow RenaissanceEp. 40 Ranching Reinvented with James Clement (EarthOptics)In this episode of Pasture Prime Time, we welcome James Clement III, senior VP of Grass & Rangeland at EarthOptics and a third-generation rancher from two Texas family legacies. With nearly 400 years of lineage, Marine Corps grit, and global ranching experience, James shares how advanced soil mapping—measuring compaction, moisture, nutrients, biology, and carbon—empowers ranchers to earn carbon credits and make regenerative land decisions rooted in data-backed baseline assessments. His story is a powerful blend of tradition and innovation, proving that when the land regenerates, so does legacy and livelihood. Connect with Neil & James!Neil...2025-07-2139 min
A New Lens with CommonGood Capital#86 - James Clement on Modern Ranching & Carbon MarketsJeff Shafer, CEO of CommonGood Capital, talks with James Clement, Marine Infantry Officer, veteran rancher, and Senior Vice President of Grass and Rangeland at EarthOptics, a leader in innovative soil measurement and mapping technology. The guys discuss James’ path from growing up in a ranching family to starting his own ranching businesses, how becoming a “Landman” […]2025-07-2140 min
Grounded with EarthOpticsGrounded with Christopher Kniffen, Midwestern BioAgIn this episode of Grounded, we dive into the world of regenerative agriculture with Christopher Kniffen, Director of Research at Midwestern BioAg. Christopher shares insights into the company's innovative approaches to soil health, focusing on their flagship product, BioCal, and its impact on soil compaction and nutrient efficiency. We explore the challenges and opportunities in ag tech, the importance of data-driven decisions, and the evolving partnership with EarthOptics. Join us for a conversation that bridges the gap between science and practical farming solutions, emphasizing the value of sustainable practices for long-term agricultural success.2025-07-1845 min
Grounded with EarthOpticsGrounded with Copalli Rum In this episode, Piper Smith and Gunnar Bodvarsson welcome Wil Maheia, co-founder of Copalli Rum, to discuss the brand's commitment to sustainability and community impact in Belize. Wil shares insights into the distillation process, the importance of regenerative agriculture, and the role of the local community in their operations. The conversation also covers the life cycle analysis that proves Copallii Rum's carbon negativity, as well as future initiatives aimed at environmental activism and education. Wil emphasizes the importance of creating a positive impact on both the environment and the community, making Copallii Rum a unique and responsible choice for...2025-06-2739 min
Merschman Seeds Cup of JoeLate Planting ConsiderationsWatch the video version here to see on-screen visuals: https://youtu.be/xMvuxzf-H6UOn this episode:🌽 Ben summarizes some phone calls he’s gotten this week from replant to wireworm to deciding which varieties to plant based on location and more. He shows a GDU graph tool you can use.🌽Hear about rapid growth syndrome in corn and why it happens.🌽 Check out Earth Optics’ 2025 Predictive Ag Report, linked in the description.U2U Decision Support Tools - Corn GDD:https://mrcc.purdue.edu/tools/corngddHybrid Maturity Decisions for...2025-05-3126 min
Leaders on a MissionUnlocking Soil’s Power to Fight Climate ChangeWhat if the key to reversing climate change lies right beneath our feet? In this episode, EarthOptics CEO Lars Dyrud reveals how cutting-edge soil tech is transforming sustainable agriculture and carbon sequestration. With a background in space science and a mission to decode Earth’s carbon secrets, Lars shares how data-driven insights and soil science are revolutionizing farm profitability and climate resilience. Discover how soil DNA, machine learning, and high-resolution mapping can create sustainable farming solutions—and profitability. If soil carbon holds the answers, EarthOp...2025-04-2243 min
Grounded with EarthOpticsGrounded with Cam Norgate In this episode, Gunnar Bodvarsson and Piper Smith welcome Cameron Norgate from EarthOptics to discuss the advancements in digital agriculture and the insights derived from their latest Predictive Ag Report. The conversation covers the evolution of agricultural technology, the importance of understanding soil health, and the actionable insights farmers can gain to improve yield potential. 2025-04-1038 min
AgTech DigestVestaron, Novo Holdings, KKR, Sylvan, ADAMA, Twist Bioscience, Curio Genomics, AdvancedAg, FMC, Bayer, Syngenta, KUBTEC, Pro Farm Group, Zone AgTech, Axceta, EarthOptics, Farmblox, Eion, Carbon Robotics, Tidal Grow AgriScience, Tidal Vision. - This Week in AgTechWelcome back, listeners! In today’s episode, we’ll explore key developments in AgTech, from innovative collaborations in precision agriculture to new technologies improving crop protection and sustainability. Let’s dive in!Here’s a Quick Snapshot of What’s Making Headlines:🧬 Plant Science, Biocontrol & Crop Protection – This Week's Key Developments🍓 Indoor Strawberry Farming: A Feasibility Study📡 Precision Ag & Autonomous Tech – Weekly DevelopmentsChitosan-Based Crop Inputs: Tidal Grow AgriScience’s Sustainable Path Forward🌍 Sustainability, Efficiency & Startup Collaboration – Key Industry Moves This WeekUpcoming AgTech Events, Conferences & WebinarsRead The Full Summary On The Latest Issue Of IGROW NEWS...2025-04-0412 min
Casual Cattle ConversationsWhat Ranchers Need to Know About Carbon MarketsIn this episode of Casual Cattle Conversations, host Shaye Koester-Wanner engages with Ryan and James from Earth Optics to explore the intricacies of carbon markets in ranching. They discuss the basics of carbon markets, how they function, and the opportunities and risks for ranchers.
The conversation highlights the role of Earth Optics in measuring soil health and carbon sequestration, the current trends in carbon markets, and the legal considerations ranchers should be aware of.
Takeaways
• Carbon markets provide additional revenue streams for ranchers.
• Sustainable practices are key to participating in carbon mark...2025-02-1745 min
Partners on the PrairieEp 22: Earth OpticsEarth Optics is a soil data and mapping company that provides data on your land. Ryan Dierking joins our podcast to delve into what is happening in the world of soil data collection, and how producers and partners can use these resources for planning on grassland operations. To connect with Ryan directly, email ryan.dierking@earthoptics.com 2025-02-1431 min
Grounded with EarthOpticsGrounded with Mark SmithIn this episode of Grounded with Earthoptics, Gunnar Bodvarsson and Piper Smith engage with Mark Smith, founder of Carbon Country, to explore innovative agricultural practices that integrate solar energy and farming. Mark shares his journey from corporate roles to establishing a sustainable farming model that utilizes agrivoltaics, sheep grazing, and carbon removal techniques. The conversation delves into the synergies between solar energy and agriculture, the importance of community engagement, and the vision for transforming smallholder farms into viable, sustainable operations. Mark emphasizes the need for collaboration and innovation in the agricultural sector, highlighting the potential for new technologies and...2025-02-0758 min
Grounded with EarthOpticsGrounded with Ben VeresIn this episode, Gunnar Bodvarsson and Piper Smith engage with Ben Veres, CEO of Kateri, a company focused on carbon credit development for ranchers. They discuss Ben's impressive background, the innovative concept of virtual fencing, and how Kateri supports ranchers in navigating the complexities of carbon markets. The conversation highlights the importance of data, insights, and expert advice in improving ranching practices and capturing carbon credits. Ben shares success stories and emphasizes the future potential of carbon markets, while addressing common misconceptions and the need for transparency in the industry.2025-01-2440 min
Grounded with EarthOpticsGrounded with Piper and GunnarIn this episode, Piper and Gunnar reflect on their experiences at Earth Optics over the past two years, discussing their various roles, the importance of partnerships in agriculture, and the challenges faced during rangeland sampling projects. They share personal anecdotes, insights into the startup culture, and the evolution of their processes and tools, emphasizing the value of teamwork and innovation in achieving success. In this conversation, Piper Smith and Gunnar Bodvarsson reflect on their experiences post-merger, discussing the achievements and feedback from dealers. They share personal anecdotes from their fieldwork, emphasizing the importance of operational efficiency and the unique...2024-12-1348 min
The Bearhug Experience(Funding Recap #33) Bearhug Recruiting's Early & Growth Stage Tech Startup Funding Recap! 11/25/24Here’s this week’s startup funding recap ($545.5 million raised across 18 featured companies):
1. OceanWell, led by Robert Bergstrom, has raised an $11 million Series A funding round. OceanWell develops modular deep-sea water farms designed for reverse osmosis desalination, harnessing natural hydrostatic pressure at depths of 400 meters.
2. Four Growers, led by Brandon Contino, has raised a $9 million Series A funding round. Four Growers develops AI-powered harvesting robots, including the GR-100 system, which uses 8 stereo cameras and proprietary AI to achieve 98% accuracy.
3. Distru, led by Blaine Hatab, has raised a $6 million Series A funding round. Distru prov...2024-11-2618 min
AgTech DigestOishii, Capagro, EarthOptics, Plantible Foods, TRACT, BiocSol, Cascadia Seaweed, BW Fusion, Biodyne, Agronomy 365, Almanac, Gro Intelligence, genXtraits, Pairwise, Netafim, FreezeM, Agroloop Hungary, PTx Trimble, AGCO, Trimble, Corteva, Growy, Verdi.- This Week in AgTechWelcome back, listeners! In today’s episode, we’ll cover the latest funding highlights in AgTech, from vertical farming to sustainable crop protection. We’ll also explore new partnerships and innovations, including cutting-edge water management systems and hybrid wheat technology. Let’s jump in!Here’s a Quick Snapshot of What’s Making Headlines:Funding Highlights: Oishii, Capagro, EarthOptics, and MoreIndustry Updates: BW Fusion, genXtraits, Orbia Netafim, and FreezeM Leading InnovationsAgTech Innovations: PTx Trimble, Corteva, Growy, and Verdi Lead New DevelopmentsGlobal AgTech Highlights: Gates Foundation, ISA, Deloitte, Deere, Bayer, ofi, and Lavie Bio Drive ProgressUpcoming AgTech Events, Conf...2024-11-2211 min
Grounded with EarthOpticsGrounded with Kris CoveyIn this conversation, we discuss the Soil Inventory Project, its significance in measuring soil carbon, and the challenges faced in soil sampling. We explore the differences between carbon storage in soil and forests, the innovations in soil sampling techniques, and the integration of agronomic and carbon measurements. In this conversation, Kris Covey discusses innovative soil sampling techniques, the importance of a multi-model approach in agriculture, and the impact of T-SIP on the agricultural community. He highlights the recent USDA grant awarded to T-SIP for climate-smart commodities and outlines future steps for the organization, emphasizing the need for data sharing...2024-11-2154 min
AgTech DigestElicit Plant, Bayer, BASF, Klim, NitroVolt, Unibaio, Mucci Farms, FarmQA, Deveron Corporation, McDonald's, Lopez Foods, Syngenta, Fieldwork Robotics, Burro, EarthOptics, TSIP, UPL Corp, Planet Labs, Abelio, xFarm Technologies - This Week in AgTechWelcome back, listeners! In today’s episode, we’ll highlight energy-efficient greenhouse innovations, key funding rounds driving sustainable AgTech, and major expansions in farming technology. Plus, we’ll explore exciting partnerships advancing precision farming and sustainability. Let’s dive in!Here’s a Quick Snapshot of What’s Making Headlines:This Week’s Funding: Elicit Plant Bags Series B, Klim & NitrovoltKey Acquisitions: Mucci Farms Expands Operations & FarmQA Acquires Farm DogMcDonald, Fieldwork, UPL, Planet Labs & xFarm Announce New PartnershipAgrology & Topcon Agriculture Unveil New ProductsOther AgTech Updates: New Partnerships, Trials, and Research InsightsUpcoming AgTech Events, Conferences & WebinarsRead The Ful...2024-11-1513 min
In The RowEarth OpticsIn this episode of In The Row, Gunnar from EarthOptics joins the conversation to discuss groundbreaking advancements in soil data measurement and mapping. EarthOptics uses cutting-edge technology to deliver high-resolution data on key soil attributes like compaction, carbon, moisture, and nutrients.
Gunnar: 320-250-4394
www.earthoptics.com
hello@earthoptics.com
https://www.facebook.com/EarthOptics
https://www.instagram.com/earthoptics/
620-298-2780
info@heartlandsoilservices.com
https://www.facebook.com/HeartlandSoilServices
2024-11-0846 min
Grounded with EarthOpticsGrounded with Jeff PetersIn this conversation, the hosts discuss the implications of the 45Z tax credit under the Inflation Reduction Act, focusing on its potential benefits for farmers and the agricultural industry. Jeff Peters, a sustainability expert, explains the mechanics of 45Z, including how it incentivizes cleaner biofuels and the importance of carbon intensity scores. The discussion also covers the challenges of foreign participation, the need for data verification, and the economic viability of sustainable practices like cover crops. The conversation concludes with a look at the future of these initiatives and their impact on farming practices.2024-11-0749 min
Grounded with EarthOpticsGrounded with Mitch ClarkIn this episode of Grounded with Earth Optics, hosts Gunnar Bodvarsson and Piper Smith welcome Mitch Clark from Maple Hill Creamery. They discuss the importance of grass-fed dairy, the transition to regenerative practices, and the benefits of the USDA Climate Smart Commodities program. Mitch shares insights into Maple Hill's product offerings, the company's commitment to sustainability, and how they are supporting small family farms. The conversation highlights consumer trends towards grass-fed products and the positive impact of regenerative agriculture on the environment and farming communities.2024-10-1043 min
Policy in the PastureThe Carbon Credit Conversation with James Clement IIIJames is a seasoned rancher and innovative leader in agricultural technology, currently serving as Senior Vice President of Grass and Rangeland at EarthOptics. In this
role, he empowers ranchers by introducing cutting-edge technology that maps and quantifies soil health and carbon capture capabilities, enabling informed land
management decisions and new revenue opportunities. With nearly 400 years of combined family ranching experience—including iconic operations like Beggs Cattle Co. (est. 1876) and King Ranch (est. 1853)—James is deeply rooted in the ranching tradition. He founded Bloody Buckets Cattle Co. and The Land Board, managing initiatives in livestock, resource management, wildlife conservation, governance, and...2024-10-0828 min
Grounded with EarthOpticsGrounded with Natalie McCrackenIn this episode, Piper, Gunnar, and Natalie discuss the evolving landscape of agriculture, focusing on brand integration, the importance of differentiated business models, and the role of education in empowering dealers and growers. They explore the significance of diagnostic testing, the potential of biological inoculants, and the value of face-to-face interactions at trade shows and dealer meetings. The conversation emphasizes the importance of ROI for farmers and how innovative tools can enhance agricultural practices, ultimately leading to more sustainable and profitable operations.2024-09-2638 min
RFD TodayRFD Today September 25, 2024We learn about EarthOptics from Mike Tweedy.We visit with Aidan White and Carmela Key with the Hinckley-Big Rock FFA Chapter. We get an update from Darin Copeland at Prairie Farms Dairy.2024-09-2553 min
AgTech DigestEarthOptics, Pattern Ag, Arable, Google, Ginkgo Bioworks, Vitales - This Week in AgTechWelcome Readers! Join us as we dive into game-changing mergers, revolutionary collaborations, and exciting new products that are reshaping the future of farming. Stay tuned for the latest in soil tech, water-smart initiatives, and innovations in sustainable agriculture!Here’s a Quick Snapshot of What’s Making Headlines:EarthOptics & Pattern Ag Merge to Form Soil Digitization CompanyArable & Google Collaborate For Water-Smart Agriculture in NebraskaGinkgo Bioworks Partners with Vitales To Develop Biocontrol ProductsNext Gen Plug-and-Play Devices, A New Tractor Series In America & More!AgriTech Weekly: USDA Investments, Awards, Certifications & More!Upcoming AgTech Events, Conferences & WebinarsRead...2024-08-3012 min
Grounded with EarthOpticsRevolutionizing Soil Health: The EarthOptics and Pattern Ag MergerIn this episode of Grounded, we discuss a groundbreaking merger that is set to redefine soil health and crop management. EarthOptics and Pattern Ag have joined forces to create a category-leading company dedicated to digitizing soil health for advanced crop management and climate sustainability. This merger is poised to lead the field of Predictive Agronomy by offering farmers unprecedented high-resolution data on soil properties, pest detection, fertilization, and the industry’s first tillage prescriptions.Listeners will learn how the merger combines EarthOptics' innovative soil sensing technology with Pattern Ag's cutting-edge Predictive Agronomy and extensive metagenomic database. This po...2024-08-2843 min
Grounded with EarthOpticsGrounded with Mike Tweedy and Brit Buchanan In this episode we explore the cutting-edge technology and scientific advancements driving modern agriculture with Britt Buchanan and Mike Tweedy, Pattern Ag. As key figures in a company at the forefront of agricultural innovation, we delve into how technology is revolutionizing the way farmers approach soil health and crop management.2024-08-1547 min
Grounded with EarthOpticsGrounded with James ClementIn this episode of "Grounded with EarthOptics," we sit down with James Clement, the Senior Vice President and General Manager of Grass and Rangeland for EarthOptics. James brings a wealth of experience from his diverse and impactful career in land management, agriculture, and service. He shares insights from his role at EarthOptics, where the focus is on providing landowners and managers with crucial soil data on compaction, carbon, moisture, and nutrients—data that is instrumental in maximizing soil potential and enabling the sale of carbon credits.James reflects on his previous roles, including his tenure at King Ra...2024-07-3046 min
Grounded with EarthOpticsGrounded with Heartland Soil ServicesJoin us as we discover how Heartland Soil Services was started and hear all about what they can do with Landon Oldham. 2024-07-1853 min
Grounded with EarthOpticsGrounded: Introduction into Soil Carbon Tune in to hear Lars Dyrud, CEO of EarthOptics, explain all things soil carbon.2024-07-0342 min
Grounded with EarthOpticsPilot: Meet Gunnar and PiperMeet the hosts of Grounded - Piper Smith and Gunnar Bodvarsson and learn how they became a part of EarthOptics.Produced by WOOF Social2024-06-1813 min
Ag News DailyJanuary 23, 2024: #TechTuesday with Lars Dyrud of EarthOpticsIn today's Tech Tuesday episode, Tanner and Delaney sit down with Lars Dyrud, CEO of EarthOptics, to discuss the company's soil mapping technology.2024-01-2324 min
Ag News DailyJanuary 23, 2024: #TechTuesday with Lars Dyrud of EarthOpticsIn today's Tech Tuesday episode, Tanner and Delaney sit down with Lars Dyrud, CEO of EarthOptics, to discuss the company's soil mapping technology.2024-01-2300 min
TSCRA TalkCarbon ConversationJames Clement, III, with EarthOptics joins TSCRA Talk host, Kristen Brown, for a high-level discussion on the impact of carbon on the cattle industry. As a multi-generational rancher, Clement shares his experience with carbon sampling on a variety of land types during his time at the King Ranch which sparked his interest carbon and soil sampling.Clement goes into the detail about the different segments involved in the carbon conversation. Through the conversation he shares how the misconception and negative view of cattle and the environment is shifting as large corporations have a strong interest in how...2023-11-2820 min
Agriculture of AmericaLearn More About Earth OpticsAhead of Commodity Classic 2023, Mike Pearson sits down with Earth Optics CEO Lars Dyrud to learn more about their company and what they are doing to help farmers and ranchers. Learn more online at https://www.earthoptics.com.
2023-03-0106 min
The Future of Food and HealthDeep Dive: Carbon MRV in AgricultureWe hope to cultivate a clearer understanding of the technologies, organizations and producers that are working together to create a “climate-smart” future for agriculture. Speakers include executives & sustainability leaders from the Ecosystem Services Market Consortium (ESMC) (Debbie Reed), EarthOptics (Lars Dyrud), Continuum Ag (Mitchell Hora), and Vence (Kevin Silverman).2022-10-271h 07
The Ag Queen PodcastAg Queen Podcast | Episode 26 | EarthopticsEarthOptics is an agricultural technology company developing next-generation soil-sensing technologies that give growers revolutionary insights into the physical characteristics of their soil. EarthOptics beat out three finalists and more than 100 international agtech startup entries to win the AGCO Innovation Challenge Award during the 2021 World Agri-Tech Innovation Summit. Tune in today as Lars Dyrud, Founder talks more about how this company got started and the innovative ways they are working in the agriculture industry. 2021-11-2000 min