Shows
Micka on InfluenceS03E20: Lindy-Lou Alexander, Brand and Marketing Head - Standard BankLindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank
In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank.
We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate cu...
2022-11-2339 min
Micka on InfluenceS03E19: Brent Lindeque: The Good Things GuyIn this episode we’re in conversation with Brent Lindeque. We all know him as The Good Things Guy. He’s proudly South African and regularly featured in the media, spreading good news about South Africa and ordinary South Africans doing extraordinary things in their communities.
He shares his story of becoming The Good Things Guy with us and tells us how he turned an idea and a passion into a business. We chat about the power of consistency and the fact that success never happens overnight. We talk about how nothing is real on social media and how...
2022-11-0951 min
Micka on InfluenceS03E18: Farhaanah van Heerden: Head of Social & Influencer at MediaComIn this episode we’re in conversation with Farhaanah van Heerden: Head of Social & Influencer at MediaCom. She’s been in digital marketing for the past nine years and sees it as her calling. She loves the fast-paced, ever-changing industry.
We chat about what a good tech tool and specialised agency in influencer marketing should have to be beneficial to brands; the solid team behind the scenes that it takes to create and implement successful influencer marketing campaigns; the value of using specialist agencies with big opted-in and vetted influencer databases; why incorporating all tiers of influencers in camp...
2022-10-1931 min
Micka on InfluenceS03E17: Imbi Evenhuis, PR and Project Manager at NedbankIn this episode we’re in conversation with Imbi Evenhuis, PR and Project Manager at Nedbank.
Imbi’s an experienced communications manager with a history of working in the financial services industry. Her expertise includes internal and external communications, B2B communications, employee advocacy and public relations.
We focus on employee advocacy in this episode. We discuss the benefits of it to companies as well as its employees; how employee advocacy programmes help leaders to stay connected, current and more digitally visible to relevant industry players; we also chat about what these programmes entail; and why it i...
2022-09-2842 min
Micka on InfluenceS03E16: MJ Khan: Head of Group Digital Communications at SasolIn this episode we’re in conversation with MJ Khan. He is an award-winning strategist, academic, Bookmarks judge and category vice chair, NextGen Awards Judge, keynote speaker and proud father.
He heads up Group Digital Communications at Sasol and is responsible for social media, online and digital campaigns across 22 countries.
We chat about the power of communication in all its formats, the evolution of digital communications over the last decade and the complexity thereof these days, we disprove the myth of the short attention span; and discuss Sasol’s most recent campaign in detail.
A bi...
2022-09-1446 min
Micka on InfluenceS03E15: Hayley Owen and Cat Carstens of ActorvateHayley Owen; Founder and CEO of Actorvate
Cat Carstens; Influencer and PR Account Manager at Actorvate
In this episode we’re in conversation with Hayley Owen; Founder and CEO of Actorvate and Cat Carstens; Influencer and PR Account Manager at Actorvate.
Hayley made a name for herself acting in the local soapie scene, starrring in The Wild, Generations, Isidingo and High Rollers. In 2012 she decided to diversify her career by leveraging her strong network in the entertainment industry and started Actorvate. While you might still catch her in front of the camera from time to ti...
2022-08-2447 min
Micka on InfluenceS03E14: Khensani Mkhombo: Brand Manager, Castle Milk StoutIn this episode we’re in conversation with Khensani Mkhombo: Brand Manager, Castle Milk Stout.
An award-winning marketer, Khensani is a marketing professional driven to elevate the building of brands with a purpose, brands that challenge the status quo and make a real difference in the word.
We chat about the importance of shared values when choosing influencers for campaigns; the fact that brands need to see its influencers as part of the marketing team; the benefits of always-on campaigns; how brands with a clear purpose are so much more successful; and the impact consistent marketing ef...
2022-08-1033 min
Micka on InfluenceS03E13: Lesley-Ann Gallant; Digital Marketing Manager; Sanlam Credit SolutionsWelcome back to Anne On Influence! In this episode we’re in conversation with Lesley-Ann Gallant, Digital Marketing Manager at Sanlam Credit Solutions.
She is an incredibly passionate digital marketer, and you will hear this come through in this episode. At Sanlam Lesley-Ann is the strategic lead in planning and executing targeted data-driven acquisition campaigns that convert high intent audiences into product sales. In general, she loves optimising ecommerce businesses and improving their online performance; and seeing their conversion rates go up!
We chat about using influencers in the financial industry and why it’s become so p...
2022-07-2741 min
Micka on InfluenceS03E12: Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru PART 2This is part 2 of my conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru. So, if you haven’t watched to part 1 yet, I encourage you to do so.
Today’s episode is filled with interesting insights. We look at the accessibility to smartphones with good cameras and internet connectivity as one of the reasons for the growth of influencer marketing, the lessons marketers can learn from the Kardashians, the shift to purpose-led and inclusivity in brand campaigns, and The Doc and The Guru’s predictions for the future of marketing.
Listen...
2022-07-1333 min
Micka on InfluenceS03E11: Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru PART 1In this episode we’re in conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru, acclaimed marketing professionals. Both have been in the industry for decades and share their experience and knowledge with us.
This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the last couple of years of including psychology in advertising and marketing, in particular behavioural sciences; the importance of making sure you’re campaign is aligned with your target market and it’s not just you and your team w...
2022-06-2933 min
Micka on InfluenceS03E10: Beatrix Fourie, Operational Specialist at Telkom Business ZAIn this episode we’re in conversation with Beatrix Fourie. At the time of recording, she was Operational Specialist at Telkom Business ZA.
She describes herself as a result focused Digital Marketing ops specialist with an understanding of the digital ecosystem (owned, earned and paid). She has a proven ability to drive sales through quality lead generation, customer retention, increase brand awareness, improvement on brand engagement and increase positive sentiment on social media and other online platforms.
We chat about using influencers not only to influence audiences, but also to gain insight and refine product offerings, ho...
2022-06-1528 min
Micka on InfluenceS03E09: Bradley Hall, MD at PHD South AfricaIn this episode we’re in conversation with Bradley Hall, MD at PHD South Africa. Having worked in a wide range of industries, he looks at most things marketing and media with varied lenses. He tells us about a big rugby star that influenced his clothing choices as a teen; how without resonance influencer marketing is just another brand ad, and how simple ideas are generally the best ones.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by th...
2022-06-0146 min
Micka on InfluenceS03E08: Rose Choeu: Campaign co-ordinator at Webfluential. Behind the scenes of making your campaign successfulIn this episode we’re in conversation with Rose Choeu; Campaign co-ordinator at Webfluential. Rose is one of the people who works hard behind the scenes to ensure that influencer campaigns run smoothly.
Grab a coffee and listen as we discuss:
•All things behind the scenes of prepping and implementing influencer campaigns
•The importance of the human touch and in person relationships with influencers in addition to great tech
•Having an opted-in database of influencers brings brands and influencers peace of mind
Listen to the episode here: https://band.link/coffeeconversations
Please r...
2022-05-1835 min
Micka on InfluenceSeason3: EP7: Nicole Olivier, General Manager - Digital Mortgages at WeApplyBuilding a connection with customers
In today’s episode we’re in conversation with Nicole Olivier, Nicole Olivier; General Manager - Digital Mortgages at WeApply. Her career started in the Mortgage Software division at Comcorp , working closely with mortgage origination channels, property developers, estate agents and major banks of South Africa. She has since moved over to the Digital Mortgages division, where the focus is on empowering home buyers by providing them with a customised, digital home loan (bond) solution.
Grab a coffee and listen as we discuss:
•Shifting from a B2B brand to a B...
2022-05-0423 min
Micka on InfluenceSeason3: EP6: Santoni Engelbrecht, Survivor SA castaway and Owner of Kwaito KoeksisterIn this episode we’re in conversation with Santoni Engelbrecht, the former Creative Director of eNCA, Survivor SA castaway and Owner of Kwaito Koeksister.
After being retrenched at the news channel, Santoni put her focus on her passion, her online clothing store, Kwaito Koeksister. The online store has become a favourite with the quirky dressers out there. She grew the business through Instagram and as fans will know, it’s not only known for its clothes and accessories, but also for the daily memes they share on their Stories; so much so that people stop her in the stre...
2022-04-1340 min
Micka on InfluenceSeason3: EP5: Kirsten Wiggill, Social Lead at Mediacom South Africa.In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing.
Grab a coffee and listen as we discuss:
•The evolution from when social media was a nice-to-have to a need-to-have
•Influencer marketing: from only attending events and blogging; to it being a media channel now
•The 3 elements that guide her influencer marketing approach
Listen to the episod...
2022-03-3030 min
What Griffs!Griff & The EchocastHey and welcome to Griff's Echocast!
Tune in for the "quick" rundown on who I am, what I am all about and the initial direction of the series of podcasts. Don't lie, you just came for this smooth radio-voice and epic beard behind the audio... Didn't you? Don't lie!
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Send in a voice message: https://anchor.fm/whatgriffs/message
2022-03-1803 min
Micka on InfluenceSeason3: EP4: The evolution of TikTok and short-form contentIn this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively.
Grab a coffee and listen as we discuss:
•The power of finding your niche on TikTok
•How TikTok has evolved over the last couple of years
•The metrics we are able to measure these days
•The importance of aligning with the right creators for influencer cam...
2022-03-1630 min
Micka on InfluenceSeason3: EP3: Claire Bowen, Senior Brand Manager Shower to Shower at AMKAIn this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing.
Grab a coffee and listen as we discuss:
•How Claire’s perception of influencer marketing has changed over the last couple years and why
•Why using influencer marketing adds the personal touch to a bigger marketing campaign
•Claire’s biggest learnings on running influencer campaigns
Listen to the episode here: https://band.link/coffeeconversations
Please...
2022-03-0227 min
Micka on InfluenceSeason3: EP2: Ntsika Msuthu, Manager: Sponsorship, PR and Brand Engagement at MultiChoiceToday we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development.
Grab a coffee and listen as we discuss:
•How DStv had to change tact when lockdown hit right after it took over the Premier Soccer League and had no access to on the ground activations
•The brand’s first experience of leading with influencers on a marketing campaign
•Why sparking a...
2022-02-1643 min
Micka on InfluenceSeason3: EP1: Leandre Kark, Head of Brand/Brand Marketing Lead at Virgin Active South Africa.The importance of brands adapting to the times
It’s 2022 and this is season 3 of the podcast. As always, thank you for listening, sharing and supporting. This season is set to be another good one with great guests from the influencer marketing industry.
Our first conversation of the year is with Leandre Kark, Head of Brand and Brand Marketing Lead at Virgin Active South Africa.
Her vision is to strongly align the business’ fundamental purpose with its marketing strategy. And she does so by using clear and effective communication strategies that result in entertaining cont...
2022-02-0229 min
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Fav. Holiday Readings- Mrs. Novakś ClassSanta Claus the Worlds Number One Toy Expert Read by Kenneth, Shawn & Brendan
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Fav. Holiday Readings- Mrs. Novakś ClassThere Was A Cold Lady Who Swallowed Some Snow Read by Mia and Grace
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Fav. Holiday Readings- Mrs. Novakś ClassElf Pets : A Reindeer Tradtion Read by BellaAuthor : Chanda Bell
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Micka on InfluenceSeason2: EP23: Looking back on a year of podcast episodesIn this episode, host, Anne Dolinschek, looks back on the insight and lessons learned from podcast guests in 2021. From the meteoric rise of TikTok in lockdown and millennials becoming a big part of the platform, to the importance of data and the debate around the rules and regulations and everything in between. 2021 was certainly an interesting year for influencer marketing!
This is the final episode of 2021 and the last of season 2. We will be back early 2022 for season 3!
We would like to thank every guest who shared their knowledge and wisdom this year, as well as...
2021-12-0816 min
Micka on InfluenceSeason2: EP22: Leon van Vuuren on building brand trust with influencer marketingIn this episode, we’re in conversation with Leon van Vuuren, an optompreneur (an entrepreneurial optometrist) and founder of Optique. He’s knowledge of Digital Marketing that he gained from studying the subject at UCT, combined with his MBA for executive development partnered with being an optometrist and an entrepreneur led him to open his own optometrist outlets.
Grab a coffee and listen as we discuss:
•How simplifying the optometry market for customers is proving to be a gamechanger
•That putting yourself in your customers’ shoes and measuring everything are great ways to inform parts of your marke...
2021-11-2437 min
Micka on InfluenceSeason2 EP21: Disclosing brand partnershipsGail Schimmel, CEO of the Advertising Regulatory Board
Talya Goldberg, freelance creative director and social media strategist
Thulani Hadebe, public relations and marketing agency owner and Instagram influencer
In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Hadebe, public relations and marketing agency owner and Instagram influencer. We have a healthy debate about a topic that’s often controversial…the rules behind influencers disclosing brand partnerships. We agreed and disagreed and had a good couple of laughs in betwee...
2021-11-101h 09
Micka on InfluenceSeason2 EP20: South African influencer marketing in the global landscapeIn this episode, we’re in conversation with Ryan Silberman, an Industrial Engineer and 2014 Jewish Entrepreneur of the year. He successfully co-founded, built and exited ad-tech company Popimedia - Facebook's only Marketing Partner in Africa. And is currently the CEO of Webfluential - an Influencer Marketing platform reaching over 2-billion people.
Grab a coffee and listen as we discuss:
•Where South Africa fits into the global influencer marketing landscape
•New tech and AI tools and how it assist with creating more effective influencer campaigns
•The David Guetta and Mum champagne collaboration we weren’t even aware of
2021-10-2734 min
Micka on InfluenceSeason2: EP19: From strong brand recall to remaining top of mindIn this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures, marketing strategies and other internal operations for the battery brand.
Grab a coffee and listen as we discuss:
•Using nano influencers for ensure your brand stays top of mind with your future customers
•The role influencers play in reaching big audiences and communities
•Driving brand re...
2021-10-1340 min
Micka on InfluenceSeason2: EP18: Insights into the industry from Digital Lead, David ShieldsIn this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet feel less “ad”dy.
Grab a coffee and listen as we discuss:
•Using data to create campaigns that resonates with target audiences
•The power of combining marketing channels
•The effectiveness of nano influencers when brands want to tap into communities
Listen to the episode he...
2021-09-2936 min
Micka on InfluenceSeason2: EP17: The state of influencer marketing in South AfricaIn this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South Africa.
Grab a coffee and listen as we discuss:
•The ever growing need for relatable, relevant and real content.
•The changed role of celebrities in influencer marketing.
•How the addition of performance media can scale user generated content and other key results for brands.
List...
2021-09-1533 min
Micka on InfluenceSeason2: EP16: Insights into the industry from an influencer’s point of viewIn this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with other South African greats started using the Instagram platform and community to become a better photographer in 2012 and has since turned professional in 2017 now fully making living off digital marketing, social media and photography and videography.
Grab a coffee and listen as we discuss:
•How advancements in techn...
2021-09-0153 min
Micka on InfluenceSeason2: EP15: Influencer marketing to spread positivityIn this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting.
Grab a coffee and listen as we discuss:
•How COVID is changing the advertising industry.
•Doing work that cuts through negativity and spread positivity and hope.
•The importance of selecting the correct media not just popular media.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to...
2021-08-1821 min
Micka on InfluenceSeason2: EP14: Influencer marketing for goodIn this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing. She joined WCBS in 2015 in the Marketing department and moved into the position of Head of Marketing and PR at the end of 2019.
Grab a coffee and listen as we discuss:
•The effectiveness of using influencers to engage with the public on behalf of a brand.
...
2021-08-0421 min
Micka on InfluenceSeason2: EP13: Influencer Marketing in the hospitality sector during a pandemicIn this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist.
Grab a coffee and listen as we discuss:
•The hospitality sector and how it had to become more digitally visible during the pandemic
•The integral role influencer marketing played and should continue to play in the sector’s communication strategy
•How brands and influencers had to pivot their content to s...
2021-07-2132 min
Micka on InfluenceSeason2: EP12: Influencer marketing in the vitamin industryIn this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry.
Grab a coffee and listen as we discuss:
•The shift of consumers preferring bite-sized content.
•Why it’s important for brands to make it easy and convenient for consumers to buy their products in 2021.
•The importance of measuring campaign results.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer...
2021-07-0731 min
Micka on InfluenceSeason2: EP11: Influencer marketing vs ambassador programmes - Rea AverillIn this episode, we’re in conversation with Rea Averill, the Managing Director of Agency A, a London-based creative digital marketing agency. Starting a successful blog and Instagram account at university she fell in love with marketing and influencer marketing. One of her favourite things is when a creative campaign comes together, witnessing her team energise each other to do their best work.
Grab a coffee and listen as we discuss:
•Influencer marketing vs ambassador programmes
•Whether an ambassador programme is right for every brand
•Influencer marketing in the time of a pandemic
Listen t...
2021-06-2332 min
Micka on InfluenceSeason2: EP10: Influencer marketing in the medical aid industry - Denelle MoraisIn this episode, we’re in conversation with Denelle Morais, the Marketing and Communications manager at Bestmed medical scheme. She has gained significant marketing and communications experience in the Engineering, Healthcare and Financial sectors. One thing she’s learnt is that these industries are inherently complex. As the marketing and communications manager of Bestmed Medical Scheme, one of the only schemes to show growth in a tough industry in 2020, is testament to the powerful passionate people behind the brand.
Grab a coffee and listen as we discuss:
The power of using customers as influencers.
The importance of t...
2021-06-0927 min
Micka on InfluenceSeason2: EP9: An in-depth conversation about the influencer marketing industry - Geo WestIn this episode, we’re in conversation with Geo West, owner and founder of the Happy Cat agency in the UK, where they implement campaigns for brands of all sizes and provide training programmes for influencers and brands. She started her influencer marketing career over 10 years ago, working behind the scenes with some of the biggest content creators in the world.
Grab a coffee and listen as we discuss:
•The rise of expert influencers
•How influencer tiers are blurring and what we should be looking at when identifying influencers for campaigns
•Why relatability and authenticity are king...
2021-05-2645 min
Micka on InfluenceSeason2: EP8: Using story-telling to market to customers - Jeanine RainierIn this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a digital space.
Grab a coffee and listen as we discuss:
•Peer-to-peer vs traditional marketing.
•Why it’s important for brands to build emotional relationships with their customers.
•Using story-telling to connect to customers.
Listen to the episode here: https://band.link/coffeeconversations
T...
2021-05-1229 min
Micka on InfluenceSeason2: EP7: Multi-media journalist - Phelokazi MbudeIn this episode we’re in conversation with Phelokazi Mbude, Multi-media journalist who currently writes for W24. She is deeply invested in elevating stories about women. Writing across beats, you will find her byline on stories about digital media trends, personal wellness and alternative fashion and beauty.
Grab a cup of coffee and listen as we discuss:
•The shift in media consumption by the public during the pandemic and why brands should adapt.
•The rise of the relatable micro influencer.
•Why short-from video is popular.
Listen to the episode here: https://band.link/coffeeco...
2021-04-2835 min
Micka on InfluenceSeason2: EP6: The nano influencer popularity and the tech in influencer marketingIn this episode we’re in conversation with Pieter Groenwald and Murray Legg. Pieter is a qualified Chartered Accountant who fell in love with the media world and for the last 11 years his focus has been on influencer marketing. He founded theSALT, the first to market nano influencer channel in SA, which is being rolled out internationally at the moment as a technology solution. Currently, he’s the CEO of SA's #1 Influencer Marketing Group at Nfinity, helping brands to capitalise on "trusted referrals" through influencer marketing.
Murray, an engineer by trade is an ambitious entrepreneur in the marketing, fint...
2021-04-1434 min
Micka on InfluenceSeason2: EP5: The importance of data in influencer marketingIn this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks. Grab a coffee and listen as we discuss:
•The importance of using data to create impactful and effective influencer campaigns.
•Using data to find your brand’s organic advocates on social media.
•How data can help your brand find the perfect influencers for your campaigns and tell you what platforms, content formats and messaging should be used.
•The shift in med...
2021-03-3127 min
Micka on InfluenceSeason2: EP4: The state of Influencer Marketing - Gordon Glenister, membership and influencer marketing expert.In this episode we’re in conversation with Gordon Glenister, Global head of Influencer Marketing, BCMA.
Grab a cup of coffee and listen as we discuss:
• How we’re getting better at measuring ROI in the industry.
• Why working with professional influencer marketing specialists can make or break a brand’s campaign.
• Tapping into influencers’ creativity and content to use in brand campaigns off social media.
• Influencers and ecommerce – the way of the future.
• Why scripting influencer content does not work.
• WHO using influencers to effectively reach younger generations, who does not necessarily watch TV o...
2021-03-1750 min
Micka on InfluenceSeason2: EP3: Digital transformation and influencer marketing - Mike StopforthIn this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards.
Grab a cup of coffee and listen as we discuss:
•Digital transformation and what it actually is and how influencer marketing fits into the equation.
•The reason for scepticism in influencer marketing and why it’s wrong.
•Most brands’ lack of understanding of how influencer marketing contributes to sales.
•The trick brands are missing with their own customers.
Listen to the episode he...
2021-03-0354 min
Micka on InfluenceSeason2: EP2: Demystifying influencer marketing rules and regulationsIn this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK.
Grab a cup of coffee and listen as we discuss:
•Why disclosure in influencer posts is important for brands and influencers.
•Do consumers understand the labels influencers use to disclose brand partnerships?
•Is it the responsibility of influencers or brands to ensure transparency and disclosure?
•Does public naming and shaming work?
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by Coffee Monster. The app ensure...
2021-02-1731 min
Micka on InfluenceSeason2: EP1: TikTok: influencer marketing’s next big thing?In this episode we’re in conversation with Greg Bailie, Head of TikTok Brand x Partnership division at Webfluential, and Mike Sharman, Founder of Retroviral and a host of other companies.
Grab a cup of coffee and listen as we discuss:
•Why TikTok is popular and why it became even more so during 2020
•Including TikTok in influencer campaigns
•Is it really just for the youth?
•Why TikTok could be a good fit for certain brand campaigns
•How TikTok campaigns are conceptualised, implemented and
measured
Listen to the episode here: https://band.link/co...
2021-02-0333 min
The DOC and the GURUEP52: 2020 IN REVIEW - HERE'S LOOKING AT YOUR KID!Wow. What a year it’s been. We’ve have had it all. Just like Mogie and Macall. Of course those words don’t sound right but just you try saying Bogie and Bacall with a mask on.
Three other significant words repeatedly came to the fore during 2020.
• Passion
• People
• Purpose
And our 50 guests on The Doc and The Guru Podcast have added insight and substance to all three over the course of the year.
If you’re missing all the things we did then just tune in to The Doc and The Guru Podcast a...
2020-12-1433 min
Micka on InfluenceThe value and power of connecting with your customers in an authentic wayIn this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand marketing experience in SA and the rest of the African continent.
Please remember to subscribe to the podcast and share.
Connect with Hazel on lLinkedIn for some great insights into marketing in the world of Telcos here: https://www.linkedin.com/in/hazel-mbofana-chimhandamba-70641b59/
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2020-12-0229 min
Micka on InfluenceInfluencer Marketing in the Gaming IndustryToday we chat to Gabbi Brondani Rego, co-founder and PR manager for Goliath Gaming which is a South African Multi-Gaming Organisation that houses some of SA’s best gaming and esports talent. This episode taught me so much about the inner workings of influencer marketing in gaming. You might be surprised to learn that it’s not just for the obvious brands in the fast food and sports industries but is fast becoming the go-to for even skincare brands.
Please remember to subscribe to the podcast and share.
Connect with Gabi on Twitter here: https://twitter.com/Gabb...
2020-11-1833 min
Micka on InfluenceInfluencer Marketing in 2020 and beyondToday we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their businesses.
Please remember to subscribe to the podcast and share.
Connect with Ramiza on Instagram here: https://www.instagram.com/digital_media_specialist/
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. ba...
2020-11-041h 06
Micka on InfluenceThe importance of collaboration in the influencer marketing industryIn this episode we chat to Deshnie Govender, award winning digital marketer, about the value of collaboration in the influencer marketing space. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she gives us a sneak peek behind the curtain of how influencer marketing is done at the alcohol giant.
Please remember to subscribe to the podcast and share.
Connect with Deshnie for some great tips on digital and influencer marketing on Twitter here: https://twitter.com/ThatDesh
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 an...
2020-10-2152 min
Micka on InfluenceThe Gillette Women’s Day campaign and the process of planning an effective campaignIn this episode we are in conversation with Jarred Trembath discussing the Gillette Women’s Day campaign that was definitely not fluff, why he thinks it was successful and he gives some great campaign planning tips. Keep a pen and paper handy!
Jarred is a Digital Marketing & Biddable Media leader at MediaCom, one of the worlds biggest media advertising agencies. He has led over 30 global brands in their digital marketing strategy in his career so far, which makes him a powerhouse and front-runner in navigating brands in the forever-changing digital world.
Please remember to subscribe to th...
2020-10-0742 min
Micka on InfluenceThe latest Castle campaign, why the brand has a big loyal fan base and how to plan a successful campaignIn this episode we are in conversation with Sphe Vundla who is the marketing manager for Castle Lager and Castle Free. He shares his journey into marketing and influencer marketing with us. We also chat about his latest campaign, why Castle has such a big, loyal fan base and he tells us about his favourite campaign he’s worked on to date and why. Happy listening.
Please remember to subscribe to the podcast and share.
Connect with Sphe on LinkedIn here: https://www.linkedin.com/in/siphelelevundla/
Subscribe to Nfluential’s newsletter to stay updated here...
2020-09-0847 min
Micka on InfluenceEmployee influencing in the Telecoms IndustryGopolang Ngale-Lekgetha, Executive Head of Marketing for Vodacom Business and a member of the Vodacom Business EXCO, joins us in conversation to explore employee influencing in the telecoms industry.
“These employees are part of the business’ DNA and can positively impact the way people view us [Vodacom Business] as an employer and the way customers view us as business partners,” commented Gopolang when asked about why she thinks employees make good influencers.
Employee influencing works exceptionally well in the B2B space and brands operating in this space is encouraged to consider this marketing channel to position themse...
2020-08-2526 min
Micka on InfluenceThe Ins and Outs of Employee InfluencingAyanda Seboni, Group Executive Brand Marketing and Communications at PPS, joins us to discuss the ins and outs of employee influencing and her personal experience with it.
“When you have employees who are influencers, it’s almost like a pyramid. One person amplifies your message and helps you reach other audiences that you wouldn’t have ordinarily reached,” comments Ayanda.
Employee influencing is on the rise in South Africa and is an effective way to create awareness of your brand and your employees’ expertise.
Connect with Ayanda on Twitter here: https://twitter.com/Ayanda19 and on LinkedI...
2020-08-1137 min
Micka on InfluenceContent, influencer marketing ROI and how digital and traditional media should work togetherWandisile Nkabinde is Head of Media & Digital Marketing SA at Multi-choice. We chat to him about content, influencer marketing ROI and how digital and traditional media should work together. In the past he’s worked for various agencies & direct clients across industries. He has a big passion for media, which has lead him to win over 17 paid media awards in the past 4 years across social media, search, branded content, tactical executions and integrated marketing campaigns.
You can watch the Chicken Licken advert discussed at this link: https://www.youtube.com/watch?v=tjly7EsmUYY and the KFC SoundBite ca...
2020-07-2854 min
Micka on InfluenceThe importance of word of mouth and using your employees as internal influencersPhumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer.
As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic influencers and content for your campaigns. We also discuss the value of becoming an industry expert aka industry influencer to not only raise your own profile but also as an employer incorporating your employees into your marketing plans as industry experts as your internal influencers.
You can connect with her on Twitter here...
2020-07-1441 min
Micka on InfluenceBaby Soft influencer campaign: success or failure?This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure?
Talya Goldberg, freelance creative director and social media strategist and Mohale Motaung, entrepreneur, actor, model and an influencer on this campaign, joins us in discussion about just that.
To stay updated on the latest influencer marketing news, subscribe to the fortnightly newsletter http://bit.ly/2OudyGv , follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn...
2020-06-3050 min
Micka on InfluenceInfluencer and digital marketing strategist & consultant: both sides of the coinMisha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast.
Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans and also to those who are considering it. She looks at it through a special lens being on both sides of campaigns. Misha gives her thoughts, ideas and what she thinks we’ll see over the next year in the industry.
You can connect with her on h...
2020-06-1652 min
Micka on InfluenceInfluencer marketing and paid media: a heavenly partnershipThis episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well.
Matan is a performance driven, creative marketer that has spent the last 8 years in the digital marketing and advertising technology space. He is passionate about connecting brands and consumers in a way that is meaningful to consumers and impactful to marketers. He like to fuse creativity and sales/revenue driven strategies to deliver to business objectives.
“On average, co...
2020-06-0344 min
Micka on InfluenceWhat the recent Facebook and Instagram changes mean for Influencer MarketingThis episode is important to anyone in the Influencer Marketing industry. We chat with Murray Legg about the changes Facebook is making to its own platform as well as Instagram and how that will impact on Influencer Marketing going forward.
Murray is a technology entrepreneur with a focus on SaaS products for the marketing and financial industries and has worked in a range of industries from medical device design to investment banking. He has a passion for working in the emerging "social capital" world of influencers and how they ignite and steer public opinion, connections and commerce. Murray...
2020-05-2023 min
Micka on InfluenceJames Creech on Influencer Marketing TechJames joined us all the way from the other side of the world to record this episode. He spoke to us from his home in Los Angeles, USA. He is the co-founder and CEO of Paladin Software, an influencer marketing platform.
He talks to us about his journey into the industry, why he thought that there was a gap in the market for their software, why he thinks influencer marketing is now more important than ever and the importance of having a competent human team behind tech tools to ensure campaigns deliver good results.
“A human te...
2020-04-2940 min
Micka on InfluenceScott Guthrie on why Influencer Marketing is effectiveOur international guest on this episode is Scott Guthrie a leading independent influencer marketing consultant, marketing event speaker and accomplished author. He joins us all the way from the United Kingdom and walks us through his (wealth of) industry experiences - from the time influencer marketing was used to merely tick a box and not clearly defined, to when it became popular and to what the future holds.
You can connect up with Scott on LinkedIn: https://www.linkedin.com/in/scottguthrie
Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential...
2020-04-2254 min
Micka on InfluenceThe State of Influencer Marketing... Jhene NelJhene Nel is one of the best players in the influencer marketing game, along with her team, they continue to run greatly successful campaigns not only in South Africa but also other African countries and the US. She lets us into some insights on the industry.
“I don’t think that TikTok is the next big thing in South Africa,” says Jhene, “it’s difficult to figure out how to make it work from a South African perspective, even if brands use local content creators, there’s no way to track where there audiences are based, and thus it’s not gre...
2020-04-0829 min
Micka on InfluenceMarketing during Covid-19... Busisiwe SkhosanaThe world has been turned upside down and we are living in self-isolation and quarantine. We went from living relatively normal lives, to practicing social distancing and self-isolation in a matter of a week. But, what about the brands during the time of Coronavirus? Brands cannot live in isolation, the show must go on, so to speak, but we must adapt our marketing strategies.
“Now is not the time for brands to sell, now is the time for them to have conversations, listen to their consumers and build relationships and offer communities,” commented Busi. Consumers will remember how bran...
2020-04-0141 min
Micka on InfluenceWhy Influencer Marketing is a thing in B2B marketingInfluencer Marketing in the B2B space is fraught with misconceptions and lots of mistruths.
Our international guest on this episode is B2B Influencer Marketing expert and leadership consultant, DAVID WING. He is the founder and owner of Wing Digital Marketing (https://twitter.com/WingDMarketing) and is here to change perceptions and unearth the value of B2B brands collaborating with influential experts for marketing.
As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.
2020-03-1836 min
2020-02-0407 min2020-02-0413 min2020-01-2907 min2020-01-1613 min2020-01-0611 min2019-12-2314 min2019-12-1614 min2019-11-1409 min
Micka on InfluencePodcasts & Podcasting in South AfricaThe Nfinity group houses South Africa's #1 Influencer Marketing Group. Their pioneering spirit lives on as they set-up Echocast in 2018 to specifically explore and ride the growth trajectory in podcasting. In today’s episode we sit with two of the brightest brains in new media and go behind just picking up a device and pressing “record”. We interrogate consumption patterns, revenue models and all the nuts and bolts that make this an industry one to keep an eye on and a perfect platform to drive Influencer Marketing.
You can find out more about Echocast on www.echocast.radio or catch...
2019-09-0349 min
Micka on InfluenceWhat’s all this fuss about Podcasts & Podcasting?Podcasts are gaining popularity fast.
Not only are they an easy & digestible media format but it’s often so easy to multitask while listening to them.
There is always something to listen to - whether one needs to laugh or simply to learn something new.
Echocast’s Frontman - Barry Ranking talks us through why they matter and what’s fuelling sectoral growth.
A big thank you to our friends at Nfluential for making sure this conversation happens and the coffee keeps flowing! band.link
2019-02-2021 min
Chris Pendergraft Music RssEchoCast "Fall RETURN" part 2EchoCast "Fall RETURN" part 2 by Chris Pendergraft
2014-09-2900 min
Chris Pendergraft Music RssEchoCast Radio Spot On Vacation at San Francisco Marriott Fisherman's WharfEchoCast Radio Spot On Vacation at San Francisco Marriott Fisherman's Wharf by Chris Pendergraft
2014-07-0700 minChris Pendergraft Music RssEchoCast Show 8 "Electric Guitar"EchoCast-
Show #8 ”The Electric Guitar"
This weeks show focuses its shotgun mic on the Electric Guitar Community of sound cloud- from you shredders to garage fuzz hounds, to you heavy psyche-rock heads I have found your music outstanding and your music has been featured on this weeks show.
Todays show features 24 guitar based artists and OR bands from all over Earth ranging a full spectrum of guitar based love-
Some song were NOT all guar, but I included because I felt that the guitar track in that song really made the tune. Again I thanks everyone involved with this weeks show...
2014-06-151h 45