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Ecommosaurus PodcastEp. 145: How to Survive July Prime and Thrive in NovemberIn this episode of Ecommosaurus, we’re talking two of the biggest beasts in the ecommerce jungle: Prime Days and Black Friday/Cyber Monday. With Prime Day 2025 dropping earlier than ever (July 8–11), we dive into what’s new this year—from LeBron James' Amazon takeover to key changes in Prime Exclusive Discount rules. We also dig into smart prep strategies for Q4 success: inventory staging, ad tactics, creative refreshes, and why June is the new November for planning. Whether you're drowning in excess inventory or stressing over tariffs and restock limits, we’ve got tactical advice to help you come out o...2025-06-2536 minEcommosaurus PodcastEp 144- Purpose vs. Price: Will Mission-Driven Brands Survive the Downturn?In this episode of Ecommosaurus, we dig into the increasingly complex question: Do consumers still care about purpose-driven brands when the economy gets tough? The research has been clear for decades—mission-led companies outperform their competitors, and that’s taught in business schools everywhere. But with rising prices and tighter wallets, many brands are asking whether purpose still matters when consumers prioritize cost. We explore the nuance behind the data, why “purpose” isn’t a free pass, and how strong branding needs to be backed by product quality and pricing. From ESG backlash to strategic messaging choices, we unpack the fine l...2025-06-1745 minEcommosaurus PodcastEp 143 - From Boring to Bold: Breaking Down Shopify’s 2025 Summer EditionIn this episode of Ecommosaurus, we dive into Shopify’s Summer Edition 2025 and ask the real questions: Are third-party themes officially obsolete? Is Shopify’s AI Sidekick actually useful or just a dressed-up calculator? We break down the most talked-about features—from the new Horizon theme framework and AI-generated blocks to global checkout upgrades and the smarter (maybe?) Collabs app. We debate how much these changes really impact small-to-midsize brands, and whether Shopify is starting to blur the line between helpful assistant and overhyped buzzword machine. Spoiler: There’s more going on here than just pretty themes. Let’s unpack it...2025-06-1045 minEcommosaurus PodcastEp 142 - The May News Recap: Heists, Headlines, and Hype MachinesIn this episode of Ecommosaurus, we recap the biggest ecommerce stories from May—yes, it was as chaotic as it sounds. From a $83 million Amazon cargo heist tied to the Russian mob, to Klarna’s financial freefall amid rising U.S. debt, the month was packed with drama. We dig into Meta’s “Infinite Creative” AI ad vision (is it genius or Zuckerberg’s next Metaverse?), the end of de minimis and its impact on Chinese imports, and a wave of AI-powered ad tools from Google. Also in the mix: TikTok Shop hits turbulence, Amazon brings back FedEx and Nike, and Sh...2025-06-0448 minEcommosaurus PodcastEp 141 - From Shopify Editions to Reddit Chaos: Our News RadarFeeling overwhelmed trying to keep up with the ever-changing ecommerce landscape? You’re not alone—and in this episode, we’re breaking down exactly where we turn for news, updates, and insights that actually matter to brand owners. From Shopify Editions and Amazon’s buried newsfeed to blunt-but-brilliant newsletters like Shopifreaks and chaotic-but-revealing Reddit threads, we’re sharing our go-to resources for staying informed (without getting sucked into guru nonsense or Lambo flex videos). Whether you want deep dives, quick headlines, or just the vibes, we’ve got a source for that.Publications Mentioned in this Episode:Amazon...2025-05-2742 minEcommosaurus PodcastEp 140 - Fighting the Bots or Feeding Them: How to Prepare for AI SearchAI is fundamentally reshaping the way people discover and buy things online — and that’s no exaggeration. In this episode, we dive deep into how tools like ChatGPT Search, Google’s AI Overviews, and emerging agentic AI are transforming organic search, SEO, and search-driven advertising. Are we entering a golden age of opportunity for smart brands, or watching the slow death of organic traffic as we knew it? You’ll hear about the current impact of AI Overviews on click-through rates, why LLM Optimization (LLMO) might be the new SEO, and whether it’s smarter to embrace the bots or try to...2025-05-1941 minEcommosaurus PodcastEp 139 - Beyond Borders: When (and Why) to Expand Your eComm Business InternationallyIn this episode of Ecommosaurus, we dive into one of the most common—and increasingly urgent—questions from eCommerce sellers: Should you expand internationally? From Amazon’s aggressive push into global markets to rising tariff headaches on Chinese-made goods, the reasons to look beyond U.S. borders have never been clearer. We cover the smartest first markets to target (hello Canada and UK), compare strategies across Amazon, Shopify, and even Walmart, and break down the real challenges: taxes, logistics, market preferences, and compliance. We also explore some… let’s just say “creative” strategies brands are considering to navigate tariffs (and why you sh...2025-05-1438 minEcommosaurus PodcastEp 138 - The Tariff Trap, Shopify’s AI Push, and Amazon’s Identity Crisis: April Ecom News RecapIn this April news recap, the Ecommosaurus team breaks down a wild month in e-commerce: Shopify pushes AI internally, and tariff chaos hits Amazon, Temu, and Shein. We also cover “The Great Pause,” Google’s antitrust troubles, and Amazon’s latest AI experiments. What’s hype, what’s real, and what should merchants do next? Let’s dig in.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on th...2025-05-0550 minEcommosaurus PodcastEp 137 - Trust Isn’t Given, It’s Proven: How to Actually Earn Consumer ConfidenceForget the buzzwords—this episode cuts through the fluff and dives deep into practical, proven ways to earn trust in today’s skeptical ecomm landscape. We talk founder stories, transparent operations, product education, and real customer proof. Whether you’re a growing DTC brand or a one-person shop, these strategies will help you show that you’re not just selling something—you’re standing behind it.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecom...2025-04-2831 minEcommosaurus PodcastEp 136 - Boss-Level Tools on a Budget: Tech Stack EssentialsIn this episode of Ecommosaurus, we’re breaking down the best free and budget-friendly tools that every small to medium-sized business should have in their arsenal. Amber shares her go-to picks for social media management, email marketing, and design, while Tim brings the heat with his ecommerce essentials that keep things running smoothly behind the scenes. Then Sonny jumps in with creative tools and AI-powered solutions that add serious next-level flair. Whether you’re just starting out or leveling up your tech stack, this episode is packed with practical tools to save you time, money, and stress.This...2025-04-2335 minEcommosaurus PodcastEp 135 - The Great Ecommerce Guess-OffThis week on Ecommosaurus, it’s all about the numbers — and our best (and worst) attempts at guessing them. From how many ecommerce websites launch daily to how many products Amazon delivers at lightning speed, we challenged each other with real-world ecommerce stats that shocked the whole crew. We also unpack the mobile shopping takeover, customer trust in brand data usage, and the growing gap between ad spend and sales. It’s part trivia, part friendly chaos, and fully packed with insights. Tune in to see who nailed it… and who missed by a mile.This p...2025-04-1430 minEcommosaurus PodcastEp 134 - Spring Prime Big Deals Days Recap: What Worked, What Didn’t, and Prepping for Summer DealsIn this episode, we dive into the results from Amazon’s Spring Prime Sale, highlighting the lift seen across some accounts and examining why others didn’t see the same success. We’ll discuss how new features from Amazon, like the sales tracking tool, worked—or didn’t work—and what impact the 15% minimum discount threshold had on performance. With Summer Prime around the corner, we’ll also share early prep tips to get your brand ready for the next big sales event.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to...2025-04-0733 minEcommosaurus PodcastEp 133 - March Madness : Amazon’s Big Changes and Uncertainty Ahead - Ecom News RecapIn this episode of the Ecommosaurus podcast, we dive deep into the March e-commerce news and all the significant changes shaking up the industry. Amazon made some big shifts with their deal and coupon structures, introducing new performance-based fees and pushing up coupon costs, which may leave small sellers in a bind. Plus, we discuss the ongoing uncertainty around TikTok’s future, the rising influence of AI-powered shopping traffic, and what’s in store for the upcoming Spring and Summer Prime events. From Amazon Haul's global expansion to Meta’s AI and Reels shakeup, it’s a jam-packed month in e-com...2025-03-3148 minEcommosaurus PodcastEp 132 - HELP! MY ACOS IS WAY TOO HIGH! What to do if your ads are off the railsIn this episode of Ecommosaurus, we dive deep into the all-too-familiar scenario: your ads were performing great, and then—suddenly—your ACoS skyrockets. Whether it's a slow morning or a drastic shift over several days, we walk you through the steps to diagnose what's going wrong and what you can do about it. Our experts, Tim, Parker, Ted, and Sonny, share their top troubleshooting strategies, from examining keyword performance and competitor activity to checking for product listing issues and FBA-to-FBM hiccups. If you're staring at a higher-than-usual ACoS and wondering where it all went wrong, this episode is your go-t...2025-03-2535 minEcommosaurus PodcastEp 131 - Unlocking the Power of Amazon’s Brand Tailored PromotionsIn this episode, we dive deep into Amazon’s Brand Tailored Promotions and explore how they allow brands to directly engage with current and potential customers in ways Amazon never has before. From eligibility requirements to audience targeting and promotional goals, we break down everything you need to know to take full advantage of this powerful tool. Tune in to discover how to connect with your audience, drive sales, and boost your brand’s performance on the platform.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to m...2025-03-1734 minEcommosaurus PodcastEp 130 - Ecommerce 6-Pack of Topics: Tariffs, AI, and Amazon's ControversiesWhat’s hot in ecommerce? Oh, just rising tariffs, AI-generated ad chaos, and Amazon’s newest policy disaster. We have created a 6-Pack of Ecommerce Topics that are relevant for any seller. Want to know if AI influencers are worth it or if you should just stick with regular humans? We’ve got you. Tune in for a no-holds-barred, rapid fire discussion on the latest in ecommerce.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if yo...2025-03-1134 minEcommosaurus PodcastEp 129 - Amazon's 007 Gamble & The Death of Digital Ownership: February Ecommerce RecapIn this episode, we dive into Amazon's big move in acquiring the 007 franchise and what it means for digital ownership in the world of eCommerce. We also break down Amazon’s controversial removal of its “Download and Transfer via USB” feature and the broader implications it has on consumer digital rights. Plus, we take a close look at Temu's struggles with Trump's tariffs, Ye's controversial Super Bowl ad, and the fate of Amazon’s social commerce ventures like Inspire. All this and more in your February ecommerce round-up!This podcast is sponsored by 50-Pound Boson, a...2025-03-0343 minEcommosaurus PodcastEP. 128 - Is AWD the Future of Amazon Selling? Our Take on the Pros & ConsAmazon Warehousing and Distribution (AWD) is shaking up the way sellers manage inventory, but is it the right fit for your business? In this episode of Ecommosaurus, Parker Harrington and Amber Miley break down the pros and cons of AWD, how it compares to FBA and 3PLs, and what costs and logistics sellers need to consider. We discuss who benefits most from AWD, potential pitfalls, and whether it will become a must-have for Amazon sellers in the future. Tune in for an honest, in-depth discussion that could help you optimize your fulfillment strategy and avoid costly mistakes!2025-02-2731 minEcommosaurus PodcastEp 127 - HELP! SALES ARE DOWN ON MY PRODUCT! : A Complete Checklist for Amazon SellersIn this episode of Ecommosaurus, we tackle one of the most common (and stressful) questions that Amazon sellers face: Why are my sales declining? We break down the issue step-by-step with a detailed checklist designed to help you quickly identify the root causes of your sales slump. From analyzing traffic and conversions to checking ad performance and inventory status, we walk you through key metrics and potential pitfalls to watch out for. Plus, we share tips on how to get out of the problem-solving stage and into the solution stage—without the panic! Tune in for actionable insights that wi...2025-02-1739 minEcommosaurus PodcastEp 126 - From Data to Dollars: How to Use Amazon Reports to Optimize Your BusinessAmazon's wealth of reports is a goldmine for growing your business—but many sellers miss out because they don’t know how to use them. In this episode, we cover the essential reports you should be checking, from inventory status and SKU economics to ad campaign performance. We discuss how to spot trends, uncover issues, and take action to improve your bottom line, turning your data into a profitable e-commerce strategy.This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecomme...2025-02-1240 minEcommosaurus PodcastEp 125 - January Ecommerce News: Meta, Amazon, Shein & MoreJanuary saw some major shifts in the ecommerce world, and we’re here to break it down! In this episode, we cover everything from the latest Super Bowl ad cost spikes to Meta’s controversial move away from fact-checking. We also discuss how Amazon’s Big Spring Sale could shake up the market, the struggles facing Temu and Shein, and what Klaviyo’s new pricing structure means for your email strategy. Plus, we delve into the world of TikTok bans and the growing influence of AI wellness tools.
This podcast is sponsored by 50-Pound Boson, a...2025-02-0539 minEcommosaurus PodcastEp 124 - Shark Tank Hits and Misses: From Pitching to *Sometimes Profiting Big Time on AmazonOn today’s Ecommosaurus episode, we’re spilling the tea on Shark Tank products that didn’t just get famous—they dominated on Amazon, while some others... well, let’s just say they missed the mark. We’re diving into the hits, like Ring (formerly Doorbot), Kodiak Cakes, and LifeVac, and the total flops, where things didn’t quite go as planned. From product pivots to marketing moves that either hit big or crash and burn, we’re serving up the real lessons you need to avoid the mistakes and actually win on Amazon. So, grab your popcorn—this isn’t just about g...2025-01-2842 minEcommosaurus PodcastEp 123 - The Fashion Seller’s Guide to Not Getting Lost in the Amazon ShuffleSelling fashion on Amazon is like trying to stand out at a concert where 5,000 other people are all wearing the same outfit. It's crowded, it's chaotic, and let's be honest—it's tough to make your mark. But fear not, we’ve got your back. In this episode, we're dishing out the juiciest tips to make your fashion brand shine like the diamond it is. From perfecting those high-quality product photos (because no one’s buying your “fuzzy” pics) to crafting size charts that actually make sense (we're looking at you, size guides that don't help anyone), we cover it all. Oh, a...2025-01-2038 minEcommosaurus PodcastEp 122 - Bold Predictions for E-Commerce in 2025: AI, Authenticity, and the ‘Vibe-CessionIn this episode, we make our boldest predictions for e-commerce in 2025, tackling everything from the rise of AI-powered shopping experiences to the ongoing shift away from big brands in favor of value-priced goods. We discuss how the "Vibe-Cession" will continue to reshape consumer behavior, why AI's buzz will settle into practical applications, and how the demand for authenticity in marketing will reach new heights. Tune in for our fearless forecast of what’s coming next in e-commerce!
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow thei...2025-01-1347 minEcommosaurus PodcastEp 121 - Honey, You’ve Been Scammed: Is this App *Allegedly Stealing From Influencers? December Ecom News RecapIn this episode of our monthly news recap, we dive deep into the recent changes to Amazon's FBA Inventory Reimbursement policy, a move that's sent shockwaves through the seller community. Sellers are up in arms, frustrated by the new limitations, and worried about how much Amazon knows about their costs. We explore the implications for business owners, how this policy could affect profit margins, and what it means for those looking to protect their COGS from Amazon's reach. Plus, we touch on the broader issues, like the impact on Amazon's customer service and how sellers can prepare for these...2025-01-0740 minEcommosaurus PodcastEp 120 - Why Boring is Beautiful: Shopify’s Winter 2025 Update for Ecommerce EfficiencySometimes, the most impactful changes are the ones that go unnoticed. In this episode, we explore the Winter 2025 Shopify update, which focuses on essential backend improvements, like Split Shipping, Profile Page customizations, and better subscription management. We'll cover how these updates can save you time, boost conversions, and improve the customer experience. We’ll also dive into some of the most requested features like customized reports, the improved Search and Discover app, and Sidekick’s rollout. It’s all about making your Shopify store work harder for you—without the flashiness.
This podcast is sponsored by 50-Pound Boson, an ecommerc...2024-12-3032 minEcommosaurus PodcastEp 119 - Festivus for E-Commerce Sellers: Complaints, AI Chaos, and Shipping WoesIn the spirit of Seinfeld's Festivus, we are airing our eCommerce grievances, giving thanks, and sharing our wish lists. From AI suspensions to inconsistent platform support, sellers are tired of being gaslighted by Amazon, Shopify, and the big ad networks. In this episode, we break down the frustrations that come with dealing with these platforms, including the rising costs, false positives from AI algorithms, and the lack of accountability that continues to plague small businesses. We also dive into the things sellers are actually thankful for—like Shopify’s improved features, the possibility of more intuitive customer support systems, and...2024-12-2443 minEcommosaurus PodcastEp 118 - E-Commerce 6-Pack of Topics: AI, Hashtags, and Tariffs Oh MyIn this action-packed episode of Ecommosaurus, we’ve crafted a 6-pack of sizzling e-commerce topics that are sure to spark some serious debate. From the fallout of the TikTok ban and what sellers should do now, to how Instagram’s removal of hashtag following is changing the game, we cover it all. Plus, we dive into AI tools—what e-commerce SMBs should be using, and what they shouldn’t—and discuss the latest Shopify Winter Editions update. With tariffs on the horizon and shifting search behaviors, we’ve got you covered on what to prepare for in 2025. Tune in for a lively...2024-12-1737 minEcommosaurus PodcastEp 117 - AI Sales, Inflated Stats, and Amazon’s Extended Deals – What’s the Real Story: Recapping Black Friday and Cyber Monday 2024Welcome back to Ecommosaurus, where we’re calling out the truth behind the numbers in our BFCM 2024 recap! Did more people really shop this year, or are we just staring at a bunch of inflated stats? From Amazon’s extended deals (which might’ve caused more harm than good) to AI sales that supposedly raked in $14B, we’re unpacking what really happened during the Cyber Five madness. Did AI-driven shopping actually live up to the hype, or was it all just fancy numbers? We’re here to break down the extended discount period, how it impacted urgency, and whether Am...2024-12-1037 minEcommosaurus PodcastEp 116 - November Ecomm News Recap: Google, Fake Stores, Porch Pirates, & More!In this episode of the Ecommosaurus Podcast, we dive into the top e-commerce news from November! From the Department of Justice recommending that Google sell Chrome amid antitrust concerns, to a surge in fake online stores targeting holiday shoppers, we cover it all. We also discuss the rising threat of porch pirates, the launch of Amazon’s new budget platform Haul, and the latest shifts in social commerce with Meta and TikTok. Tune in for all the must-know updates that could impact your business this holiday season and beyond!
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing ag...2024-12-0443 minEcommosaurus PodcastEp 115 - Turkey Meatloaf, TikTok, and Amazon AI: Annual Ecommerce Thanksgiving Food ComparisonsIt's that time of year again when the Ecommosaurus crew is running on fumes, prepping for Black Friday, and scrambling to make sense of the digital marketing landscape—so we’re taking a different approach. Instead of diving into a deeply researched, in-depth topic, we're having a bit of fun this Thanksgiving week by using food metaphors to break down the chaos of eCommerce. This week’s episode is packed with laughs, relatable stories, and plenty of eCommerce lessons you can take into the holiday shopping season. If you’re looking for something lighthearted yet insightful, this one’s for you. T...2024-11-2739 minEcommosaurus PodcastEp 114 - Beyond the Sale: How to Build Customer Loyalty After Black Friday and Cyber MondayIn this episode of Ecommosaurus, we dive deep into the extremely important strategy of turning Black Friday and Cyber Monday shoppers into loyal, repeat buyers. While the focus during these sales is typically on big discounts and gross sales, the real long-term value lies in nurturing the customers you acquire. We’ll discuss the importance of understanding Customer Lifetime Value (CLTV) and how to strategically design a post-purchase experience that drives retention. From engaging email follow-ups to loyalty programs, exclusive offers, and even leveraging the power of Amazon’s tools, we share actionable tips for transforming those one-time holiday shop...2024-11-1944 minEcommosaurus PodcastEp 113 - Ecommerce Hot Takes, The Good The Bad and The TrendyBuckle up because we’re about to drop some seriously hot takes about the ever-changing world of ecommerce. In this episode, we’re calling out the trends that are shaking things up, from the FTC cracking down on fake reviews to the rise of social commerce. In this episode of Ecommosaurus we’ll tackle why traditional ecommerce strategies might be on their way out, and why the brands that don’t adapt could be in big trouble. Spoiler alert: if you’re not staying ahead of the curve, you’re already falling behind. Get ready to rethink everything you thought you...2024-11-1346 minEcommosaurus PodcastEp 112 - October Ecommerce News Recap: Is Rufus a Chatbot or Just a Good BoyIn this month's Ecommerce News Recap, we dive into the latest developments shaking up the digital marketplace. Amazon's AI chatbot, Rufus, sparks debate over its usefulness, particularly when it comes to finding affordable alternatives. Meanwhile, Facebook introduces a host of local features aimed at enhancing community engagement, but can they rival Google’s search dominance? We tackle the inventory drama unfolding as Q4 logistics present challenges for sellers and share insights into the anticipated holiday sales growth. Plus, we discuss the implications of the FTC's new ban on fake reviews and how the latest Amazon competition show, "Buy It No...2024-11-0444 minEcommosaurus PodcastEp 111- Creepy Choices in Ecommerce: The Ultimate Would you Rather Horror ShowdownIn this spine-chilling episode of Ecommosaurus, we dive into the dark side of ecommerce with a series of "Would You Rather" dilemmas that will have you questioning your business decisions. From the terror of an Amazon account suspension during peak season to the horror of managing angry customers, we explore the real-life challenges that ecommerce sellers face. Join us as we debate the scarier scenarios—like whether it's worse to be the only one without a costume at a Halloween party or to face ghostly hauntings for eternity. Tune in for a blend of humor and horror, and discover wh...2024-10-2832 minEcommosaurus PodcastEp 110 - Is DSP relevant for small sellers now? Amazon unBoxed RecapIn this episode of the Ecommosaurus podcast, we unpack the key takeaways from the Amazon unBoxed event, specifically focusing on the Demand Side Platform (DSP) and its implications for small sellers. As Amazon introduces new features aimed at enhancing ad targeting and campaign efficiency, we explore whether these tools can genuinely benefit businesses with smaller budgets. Join us as we discuss the evolving landscape of Amazon advertising, the practicality of DSP for small and medium-sized enterprises, and what this means for your marketing strategy moving forward. Don't miss our insights on how to navigate these changes effectively!
This podcast...2024-10-2143 minEcommosaurus PodcastEp 109 - The Final Countdown: Last-Minute BFCM PrepIn this episode of the Ecommosaurus podcast, we dive into the critical last-minute preparations for Black Friday and Cyber Monday. Recorded just weeks before the biggest shopping days of the year, we outline a comprehensive checklist to ensure your products are primed for sales success. From meeting Amazon’s October 19th deadline for fulfillment to crafting a smart discounting strategy, we cover all the essential steps you need to take now. Learn how to optimize your media budget, prepare your listings, and engage your audience with effective email and advertising campaigns. Whether you're a seasoned seller or new to th...2024-10-1543 minEcommosaurus PodcastEp 108 - Help! Is lack of consumer trust killing my conversion rate?In this episode of the Ecommosaurus podcast, we dive into the critical topic of site legitimacy and consumer trust in ecommerce. With a startling study revealing that 28% of abandoned carts stem from a lack of trust, we explore the factors contributing to declining consumer confidence—from the rise of online fraud to the pitfalls of cut-rate sellers. We discuss practical strategies to enhance your site's credibility, including leveraging social proof, improving web design, and ensuring a seamless checkout experience. Tune in for actionable insights that can help you build trust, boost sales, and keep your customers coming back for mo...2024-10-0744 minEcommosaurus PodcastEp 107 - From Death Threats to Deliveries: September's Ecommerce ShenanigansIn this gripping episode of Ecommosaurus, we dive deep into the chaotic landscape of September's ecommerce scene. From chilling stories of death threats linked to Amazon's dubious 'passive income' schemes to Grubhub's surprising foray into sex toy deliveries, the ecommerce world has never been wilder. We discuss the alarming rise in reported scams and shopper distrust, spotlighting the FTC's efforts to take down fraudulent companies and the legal battles brewing over counterfeit goods. Plus, we unpack the implications of potential supply chain disruptions and Amazon’s latest moves in the market. Tune in for a rollercoaster of insights that ev...2024-10-0242 minEcommosaurus PodcastEp 106 - Amazon Accelerate Recap: Key Innovations and Insights for SellersIn this episode of the Ecommosaurus podcast, we dive deep into the initiatives announced at Amazon Accelerate. Once a closed garden, Amazon is now embracing a more open ecosystem, integrating external traffic sources and innovative features to enhance seller experiences. We explore how the "Buy with Prime" integration with PayPal and Shopify is revolutionizing checkout processes, the significant drop in Multi-Channel Fulfillment delivery times, and the power of Amazon's Demand Side Platform for targeted advertising. From personalized product titles to an AI-based selling assistant designed to simplify operations for sellers, these changes are not just upgrades; they represent essential...2024-09-2435 minEcommosaurus PodcastEp. 105 - Amazon’s Vendor Central Shake-Up: Fact or Fiction?Amidst a storm of rumors about Amazon canceling Vendor Central accounts, it’s crucial to separate fact from fiction. This episode dives into the origins of these claims, the reality of the situation, and what this means for Amazon sellers. We’ll sift through the noise, provide clarity on Vendor Central versus Seller Central, and offer actionable strategies to navigate this potential upheaval in your Amazon business.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth...2024-09-1642 minEcommosaurus PodcastEp 104 - Is Your Product Amazon-Ready? A Data-Driven Approach to ViabilityIn this episode of the Ecommosaurus podcast, we dive deep into the often murky waters of Amazon product viability. Tired of hearing conflicting advice and horror stories about selling on Amazon? We cut through the noise by applying a data-driven framework to assess whether your product is a good fit for the marketplace. We break down the three essential questions every brand must answer: Can consumers find your product? Is it profitable? And how does it stack up against competition? Join us as we explore these crucial factors with real-world insights and practical tips, helping you make informed decisions...2024-09-0937 minEcommosaurus PodcastEp 103 - Not your average Temu Quality: August 2024 News for Ecomm SellersIn this episode of Ecommosaurus we dive into the dramatic news that shook the ecommerce world in August. We explore Temu's staggering market value drop and its implications for the fast-fashion sector, and discuss how their struggle with quality could reshape seller dynamics. We also unpack the FTC's new rules against fake reviews and what this means for ecommerce transparency. Tune in for insights and strategies to navigate this shifting ecommerce terrain!
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For qu...2024-09-0345 minEcommosaurus PodcastEp 102 - Amazon Brand Insights You Can Use (aka Parker Gave Us Homework)Ready to crack open Amazon’s playbook for brand success? This week on the Ecommosaurus podcast, we’re diving into a treasure trove of strategies, from decoding permissions and retargeting magic to uncovering the latest in customer insights and anti-counterfeiting tools. Join Tim, Parker, Amy, Sonny, Jaclyn, and Amber as they demystifies brand ownership and permissions, shares the scoop on retargeting campaigns, tactics for battling counterfeits and much more. Buckle up for a fun ride through Amazon’s latest offerings and supercharge your brand!
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small...2024-08-2730 minEcommosaurus PodcastEp 101 - Influencers, AI, and Pokémon cards: Recap of eTail 2024In this episode of the Ecommosaurus podcast, we’re diving into the dynamic world of eTail 2024. Join us as we delve into the hottest topics from the conference, including the rising costs of advertising, the role of AI in eCommerce, and what Gen-Z really wants from brands. Whether you’re curious about how these elements are reshaping the industry or just want to hear about our favorite conference highlights, this episode offers a comprehensive look at what made eTail 2024 unforgettable.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand...2024-08-1935 minEcommosaurus PodcastEp 100 - 100th Episode Extravaganza: The Past and Future 2 Years, Good vs Bad AI, Race to the Bottom, and MoreIn our landmark 100th episode, we celebrate by diving into the major shifts in ecommerce since we launched this podcast. Join us for a lively, unscripted discussion as we reflect on the biggest changes—from the surge in social commerce and the post-pandemic landscape to the rise of AI and retail media. Our team shares their unique insights and predictions for the next two years, marking this milestone with a thorough exploration of how the industry has evolved and what’s on the horizon. Don’t miss this special episode as we celebrate a century of conversations and look forwar...2024-08-1343 minEcommosaurus PodcastEp 99 - Dirty Diapers and Heinous Ads: Your July 2024 Ecommerce News RecapGet ready for a deep dive into July 2024’s ecommerce updates on this episode of Ecommosaurus. We unravel the fallout from the Beau and Belle Littles scandal where a used diaper was resold on Amazon, discuss Prime Day 2024’s results, and explore recent changes in Amazon’s policies. Plus, we examine Meta’s latest ad strategies and Google’s cookie conundrum. Tune in to stay ahead of the curve with our expert analysis.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For question...2024-08-0552 minEcommosaurus PodcastEp 98 - Think of the Children! (What's happening with Amazon child/parent variations)In this episode of the Ecommosaurus podcast, we dive into the recent shifts in Amazon’s product variation policies. As variations have long been a staple for showcasing multiple versions of a product on a single page, Amazon's new rules are reshaping how sellers can manage and present these options. We explore the benefits, such as improved ad efficiency and enhanced customer experience, alongside the drawbacks like potential confusion and increased vulnerability to listing hijacking. With Amazon tightening its guidelines and breaking down previously successful hacks, we’ll discuss practical strategies for adapting to these changes, and what you can...2024-07-2939 minEcommosaurus PodcastEp 97 - Prime Days 2024 Recap: Stop trying to make Rufus happen, Amazon!In this episode of Ecommosaurus, we dive deep into the aftermath of Amazon Prime Day 2024. With record-breaking sales surpassing, Prime Day once again proved its impact on the ecommerce landscape. Our hosts discuss the growth trajectory from 2021 to over 2024, exploring factors behind this surge such as new Prime signups and the effectiveness of Amazon's AI assistant, Rufus. We analyze the marketing strategies that drove success, from ad performance to the effectiveness of discounts, shedding light on how different approaches affected sales across various product categories. Additionally, we dissect the 'Window Shopper' effect observed in consumer behavior pre-Prime Day and...2024-07-2335 minEcommosaurus PodcastEp 96 - The Ted and Sonny Variety HourIn this episode of Ecommosaurus, Ted and Sonny dive into the complexities of advertising in the age of AI. They begin by unpacking the foundational principles every advertiser should understand, starting with the debate between manual bidding strategies versus automated algorithms across platforms like Facebook and Google. They discuss the merits and pitfalls of each approach, emphasizing the importance of starting with manual bidding to establish baseline performance metrics before transitioning to automated solutions. They explore practical strategies for training AI models effectively to optimize ad campaigns, stressing the critical role of data integrity and campaign objectives. Throughout the...2024-07-1628 minEcommosaurus PodcastEp 95 - Ecomm Brands We Are Fascinated by and What We Can LearnIn this episode, we explore a diverse array of ecommerce success stories that have reshaped industries and captivated consumers. From AG1's revolution in the greens powder market to Prickly Polkadot's embrace of size inclusivity in fashion, each brand has carved out a unique niche in the digital landscape. Dossier exemplifies luxury and sustainability in fragrance, while BeardBrand and Old Spice showcase contrasting paths to dominance in men's grooming. Finally, Halara's use of TikTok and predictive analytics sets a new standard in athleisure marketing. Join us as we delve into how these brands have leveraged innovation, authenticity, and strategic...2024-07-0839 minEcommosaurus PodcastEp 94 - Megan Thee Stallion, Clash of the E-Commerce Giants, and an AI for everything, June '24 Ecom News RecapJoin us for a deep dive into the whirlwind of June 2024's ecommerce landscape. In this episode, we unpack the high-stakes gamesmanship of Amazon, Walmart, and Target as they strategically jockeyed their Prime Day and major sales announcements. From Megan Thee Stallion's collaboration with Amazon to Walmart's bold move to bracket Prime Days, we explore who came out on top and what it means for small to medium-sized businesses. We also dissect the Shopify Editions release and its implications for B2B integration and AI-powered enhancements. Additionally, we delve into the repercussions of the US Customs crackdown on ecommerce...2024-07-0148 minEcommosaurus PodcastEp 93 - Good Metrics, Bad Metrics, and $5 Chicken
Welcome to another insightful episode of the Ecommosaurus podcast, where today we dive deep into the world of e-commerce metrics and analytics, the good, the bad, and the ugly. This episode explores the pitfalls of relying on misleading or misinterpreted metrics and emphasizes the importance of context in data analysis. Hosts Tim McDougall, Parker Harrington and guests Sonny Wang, and Ted Loesch draw parallels to football, illustrating how metrics like Return on Ad Spend can be akin to touchdowns but are meaningless without a strategic playbook. They highlight the difference between "bad metrics," such as focusing solely on ACoS...2024-06-2441 minEcommosaurus PodcastEp 92 - Early Bird Strategies: Get Ready for the 2024 Holiday Rush Now
Beat the holiday rush by starting your preparations in June. This episode of Ecommosaurus is packed with insights and tips on how to get ahead for the 2024 holiday season. We discuss everything from inventory management and shipping logistics to effective sales forecasting and ad spend strategies. Don't let the holiday season catch you off guard – listen in and learn how to prepare like a pro.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you...2024-06-1741 minEcommosaurus PodcastEp 91 - Is Your Product Ready for the Online Jungle?In this episode of Ecommosaurus, we dive deep into a question we've been asked multiple times: "Is my brand right for online sales?" Whether you're contemplating selling on Amazon, your own DTC site, or another marketplace, this decision isn't as straightforward as it seems. We break down this complex topic into three major categories—competition, profitability, and operational issues. From analyzing your unit economics and fulfillment costs to evaluating your competition and understanding marketplace dynamics, we cover everything you need to consider to determine if your product is fit for the online world. Plus, we explore specific scenarios, including B2...2024-06-1042 minEcommosaurus PodcastEp 90 - May 2024 Recap: E-Commerce's Evolution and ChallengesJoin us for a deep dive into the biggest stories shaping the e-commerce landscape in May 2024. From PayPal's controversial pivot into advertising leveraging user data to echoes of Facebook's past privacy woes, we explore the ethical and strategic implications of data monetization. Delving into the leaked Google Search algorithm document, we unravel the significance of branding in the ever-evolving SEO landscape, alongside Canva's innovative enterprise solutions. Amazon's latest Prime offerings, fee adjustments, and evolving return policies also take center stage, prompting discussions on customer experience and platform dynamics. Additionally, we examine Walmart's foray into the metaverse through Roblox and...2024-06-0542 minEcommosaurus PodcastEp 89 - 3 New Things At Amazon We All Aren't Talking About EnoughIn this episode of the Ecommosaurus podcast, we uncover three critical yet under-discussed issues at Amazon: black hole fulfillment centers, the impact of Amazon's new image requirements, and the introduction of the SKU Economics Report. We delve into the paradox of simultaneous low and aged inventory penalties stemming from Amazon's use of remote storage facilities, creating a frustrating "black hole" for sellers' inventory. We also discuss the importance of Amazon's new image guidelines, emphasizing the need for specific types of product photos to enhance listings. Lastly, we examine the new SKU Economics Report, designed to offer greater transparency into...2024-05-2837 minEcommosaurus PodcastEp 88 - Your Ecom Website: When to Blow It Up, When to Tweak ItIn this episode of the Ecommosaurus podcast, we explore the critical decision of whether to tweak or completely overhaul your ecommerce DTC website. We discuss the common yet misguided motivations for a full rebuild, such as new leadership wanting a fresh start, vague dissatisfaction, or simple boredom. We also highlight legitimate reasons for starting anew, including excessive custom code, app overload, outdated platforms, or major structural issues in information architecture. Our discussion emphasizes that most website improvements can be effectively achieved through targeted tweaks, saving time and resources. We also delve into some essential aspects of a comprehensive site...2024-05-2235 minEcommosaurus PodcastEp 87 - When should you change ad creative? How destructive can it be to your process?In this episode of the Ecommosaurus podcast, we delve into the intricate world of ad creatives, exploring the age-old question: when should you change them, and what are the consequences? While conventional wisdom suggests regular refreshing to prevent ad fatigue and promote engagement, conflicting advice from industry experts adds complexity to the conversation. From Google AI's recommendation of a 4-6 week refresh cycle to Nosto's bold assertion of weekly changes, the industry is rife with differing opinions. We dissect the factors influencing creative turnover, from audience size and budget to signs of fatigue and the pursuit of higher-quality creatives...2024-05-1431 minEcommosaurus PodcastEp 86 - Ecommerce April 2024: Amazon Espionage, TikTok Ban & Google CookiesIn the latest episode of the Ecommosaurus podcast we dive into some top ecommerce news stories from April 2024. Amazon unveiled its new returns dashboard, sparking confusion among sellers about lagging return charges, and released the first Prime Day deadlines. Meta faces complaints about its AI-driven advertising performance, TikTok braces for a potential ban amidst revived legislation, and Google's maneuvers, including a $20 billion annual payment to Apple to be the default search provider and delays in third-party cookie deprecation, raise eyebrows across the industry. The emergence of Temu as a direct competitor to Amazon and
the lack of container availability...2024-05-0744 minEcommosaurus PodcastEp 85 - The Vanity Metrics Trap & What You Should Really Be MeasuringIn this episode of Ecommosaurus, we dive into common "vanity" metrics in marketing: what they are, why they don't necessarily indicate business success, and what could be more productive to analyze instead. Drawing from real-world examples and industry insights, we emphasize the importance of focusing on metrics directly tied to sales and profitability, rather than getting lost in the allure of superficial metrics. By exploring the nuances of meaningful measurement, we guide listeners through a strategic approach to analyzing marketing performance, starting from the bottom of the funnel and working upwards to reveal actionable insights that drive business growth...2024-04-2938 minEcommosaurus PodcastEp 84 - The Top Six Mistakes That Experienced Amazon Sellers MakeNow that we've covered The Top Six Mistakes that NEW Amazon Sellers Make, it's time to unravel six common mistakes that even EXPERIENCED Amazon sellers can fall prey to. Whether it's succumbing to "We've made it!" syndrome, where sellers become stagnant in their innovation efforts, or the peril of sweating the small stuff while neglecting significant aspects of their business, we delve into each mistake with practical insights and real-world examples. We highlight the importance of maintaining a growth mindset, staying vigilant in monitoring industry trends, and embracing the challenges of inventory management and pricing dynamics.
2024-04-2231 minEcommosaurus PodcastEp 83 - The Top Six Mistakes That New Amazon Sellers MakeJoin us in this episode of Ecommosaurus as we discuss six common mistakes that new Amazon sellers make. From the illusion of operating in a competition-free market to underestimating the complexities of the ecommerce business model, we dissect the pitfalls that can quickly derail the journey of aspiring Amazon entrepreneurs.
Using our real-world knowledge, we delve into topics such as business model naivety, product presentation blunders, and the importance of adhering to essential practices like trademark registration and GS1 UPC acquisition. Moreover, we explore the chaos that can ensue in the distribution chain and...2024-04-1540 minEcommosaurus PodcastEp 82 - Where Are You Wasting Your Ecommerce Ad Dollars?In this episode of Ecommosaurus, we dive into a consistent challenge facing ecommerce sellers: the "wastage" of advertising dollars. Through candid discussions and expert analysis, we uncover common pitfalls such as non-targeted campaigns, misplaced optimization strategies, and oversaturation in the digital advertising landscape. From awareness campaigns lacking measurable goals to the misuse of ad platforms like Facebook and TikTok, we explore where ecommerce sellers are most likely to hemorrhage ad dollars and how to plug these leaks effectively.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small...2024-04-1046 minEcommosaurus PodcastEp 81 - Ecom Insights: March 2024's Hottest Headlines UnpackedIn this episode of Ecommosaurus, we dive into the top ecommerce news stories from March 2024, covering a range of developments shaping the digital retail landscape. From Temu's expansion into the US market to the proliferation of spring sales events, we dissect the implications for sellers and consumers alike. We discuss the intersection of AI and copyright law, chat about Mr. Beast's collaboration with Amazon for a reality competition show, and speculate on Open AI's Sora video generator. Tune in for valuable insights into the latest developments shaping the future of ecommerce.
This podcast is sponsored by 50-Pound...2024-04-0150 minEcommosaurus PodcastEp 80 - Return Rate Recon: Strategies for Analyzing & Addressing ReturnsIn this episode of Ecommosaurus, we dive into the world of Amazon returns, exploring why they are more crucial than ever amidst impending changes from the retail giant. With Amazon set to implement new policies and fees for high return SKUs, we dissect the tension between the need for easy returns and the escalating costs associated with returns for both sellers and the platform.
From analyzing return data to uncovering patterns and insights, we provide actionable strategies for sellers to identify high return items and mitigate return rates effectively. Drawing on real-life examples and practical tips, we...2024-03-2547 minEcommosaurus PodcastEp 79 - Ecommerce DEFCON: Assessing Panic Levels in Online BusinessIn this episode of Ecommosaurus, we adopt the DEFCON scale to gauge the levels of panic associated with various ecommerce situations and current events. We lightheartedly evaluate the urgency and severity of scenarios commonly faced by online sellers. From product listing suspensions to add account hacking to supplier crises, we provide insights into when to take immediate action and when to maintain a watchful stance.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small- to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or...2024-03-1849 minEcommosaurus PodcastEp 78 - Beauty Entrepreneurship with Ameann DeJohn: Navigating the Ecommerce FrontierIn this episode of Ecommosaurus we chat with Ameann DeJohn, co-founder and general manager at Media Lab Science and Ameann Beauty and seasoned expert with three decades of experience in the beauty industry. Ameann shares invaluable insights on launching beauty brands into the ecommerce realm, emphasizing the importance of passion, hard work, and uniqueness in driving success. Reflecting on her journey, Ameann delves into the stark differences between expectations and realities in the beauty industry, offering advice to aspiring entrepreneurs.
Ameann dissects the challenges of standing out in the crowded beauty and personal care space, emphasizing the...2024-03-1146 minEcommosaurus PodcastEp 77 - Wendy's Whoopsie, Target's Trident & Email Evolution: February 2024 UnpackedIn this episode of Ecommosaurus, we dive into February 2024's top ecommerce news stories, the highs, lows, and unexpected turns. First on the menu is Wendy's PR nightmare as they announced "dynamic pricing," causing a stir among consumers. Meanwhile, Facebook celebrates its 20th birthday, but not without facing a massive ad error and grappling with a federal investigation over content moderation.
The ecommerce world witnessed Amazon's unveiling of AI shopping assistant, Rufus, and is facing a lawsuit for breaching consumer law by adding ads to Prime (kudos to Shopifreaks for the low-down). Target boldly shifted strategies, moving from...2024-03-0446 minEcommosaurus PodcastEp 76 - Amazon's 2024 Inventory & Fulfillment Change Refresher: New Fees Start March 1In this episode of Ecommosaurus, we share an insightful refresher of Episode 66 on Amazon's inventory and fulfillment fee changes announced in December 2024:
March 1: Inbound Placement Service Fee
April 1: Low Inventory Penalty Fee
April 1: reduced non-peak monthly storage fees
April 15: Reduced FBA fulfillment fees
June 1: Returns Processing Fee for high return rate products
Starting with AI's most recent snafu (hiccups in portraying diversity in historically inaccurate ways), we then dive into Amazon's motivations and strategies for their fee changes soon to go into action. From incentivizing inventory distribution to penalizing low-stock sellers, discover actionable insights on navigating these...2024-02-2651 minEcommosaurus PodcastEp 75 - Ecommerce Brain Teasers: The Ultimate 50-Pound Boson Game ShowJoin us for a unique and entertaining episode where the entire 50-Pound Boson team takes on challenging ecommerce questions in a game show format. With each team member having 20 seconds to answer, the episode covers topics like the future of Amazon's dominance, some fun "would you rathers" between marketplaces and direct-to-consumer approaches, and an intriguing product canibalization question. Discover the diverse perspectives within the team and enjoy the lively discussions as they vote on the best answers, turning ecommerce insights into a fun and engaging competition.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency...2024-02-1952 minEcommosaurus PodcastEp 74 - From Inventory Management to Ecommerce Leadership: Nick Fiore's Journey to Swiss Gear SuccessJoin us for a deep dive into our special guest, Nick Fiore's, impressive career, exploring lessons learned and challenges faced along the way. From his early days managing inventory to running a multi-million-dollar sales floor at Nordstrom, then wrangling seasonal products as a full-time Amazon seller at Dyno and now his role as vice president of ecommerce at Swiss Gear, Nick shares insights into leadership, delegation, effective communication and technology. Learn how he tackled career imposter syndrome, balanced work with family and adapted to the ever-changing landscape of Amazon and ecommerce along the way.
This podcast is...2024-02-1257 minEcommosaurus PodcastEp 73 - Ecommerce News Recap January 2024: Social Media Hearings, Shopify Email Authentication & Layoffs GaloreIn this episode of Ecommosaurus, we dive deep into the tumultuous landscape of January 2024's ecommerce news headlines. Brace yourself for a ride as we cover widespread layoffs hitting tech and retail giants like Google, Meta and Microsoft, grueling social media Congressional hearings, TikTok Shop's optimistic earnings forecast and Temu opening its doors for sellers in the US and EU.
We'll cover AI (of course), Shopify's email authentication requirements, Walmart closing its innovation unit, Amazon Prime with ads, Shopify's Winter Editions 2024 announcement, Amazon Ads updates and so much more. Tune in to stay ahead of the curve...2024-02-0551 minEcommosaurus PodcastEp 72 - Hybrid Fulfillment Hacks: Balancing FBA & FBM for Amazon Seller SuccessIn the latest episode of Ecommosaurus, we embark on a journey through the landscape of Amazon fulfillment options. From the efficiency of Fulfilled by Amazon (FBA) to the control of Fulfilled by Manufacturer (FBM), and the international reach of Remote FBA, we unravel the mysteries behind these strategies. Whether you're a seasoned seller or just stepping into the ecommerce space, this episode provides invaluable insights into the pros and cons of each fulfillment approach (and when it makes sense to smoosh them together).
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to...2024-01-2938 minEcommosaurus PodcastEp 71 - Ecommerce Road to Recovery: Bouncing Back from Product & Ad DowntimeJoin the Ecommosaurus crew's discussion on recovery in the world of ecommerce when popular products face hurdles like out-of-stock crises, compliance conundrums, and advertising setbacks. Navigating through the complexities of these challenges, the team discusses mitigation tactics and recovery strategies to empower sellers facing supply chain problems, compliance issues, or the aftermath of budget constraints.
Discover the secrets to bouncing back from out-of-stock nightmares, including strategic pricing, ad slowdowns, and the art of leveraging product variations. Dive deep into the realm of compliance, where prevention, patience, and persistence are the keys to overcoming issues ranging from high...2024-01-2246 minEcommosaurus PodcastEp 70 - Ecommerce "Would You Rather" January 2024Step into the world of ecommerce with the latest episode of Ecommosaurus, where the team engages in a lively discussion of "Would You Rather" scenarios. From choosing between having a consistently stocked moderate product or a frequently out-of-stock hot item to debating the merits of investing in a highly volatile product versus a steady seller, the team unveils the complexities and strategic nuances behind these pivotal decisions. Dive into the challenges of dealing with counterfeit products, black hat tactics, and Amazon support conundrums as the team navigates the intricate web of ecommerce hurdles.
Discover the team's diverse...2024-01-1546 minEcommosaurus PodcastEp 69 - Crime Time: December 2023 Ecommerce News RecapIn this riveting episode of the Ecommosaurus podcast, the team delves into the latest happenings in the ecommerce realm from December 2023. Uncover the alarming instances of AI committing "crimes" by erroneously associating brands with unsuitable content, sparking a need for accountability in advertising algorithms. Journey through the cautionary tales of Amazon gurus, the rising threat of porch pirates, and cybercriminal exploits that shook the foundation of ecommerce, particularly in the intricate realm of Amazon's return system.
Amidst the whirlwind of industry updates, this episode explores the legal battleground as Temu takes on Shein in a renewed lawsuit...2024-01-0949 minEcommosaurus PodcastEp 68 - Closing Out 2023: Ecommerce Revelations & Grievances from the 50-Pound Boson TeamIn this special year-end episode, Ecommosaurus is joined by the 50-Pound Boson team for a group retrospective of the ever-evolving ecommerce landscape in 2023. Sonny, Tim, Ted, Parker, Rachel, Amy, Shelby and Tim share their individual takeaways from the year, delving into AI, algorithm updates, Amazon's partnership developments and challenges faced by ecommerce professionals.
From Sonny's exploration of AI's impact on generative images for ad campaigns to Tim's frustrations in customer support across major platforms to Parker's grief at the Musk v. Zuck fight that never was, each team member brings a unique perspective ss we close out 2023...2024-01-0244 minEcommosaurus PodcastEp 67 - Beyond the Hype: AI in Ecommerce Marketing - Friend or Foe?Dive into the AI revolution with Ecommosaurus in this thought-provoking episode. The team dissects the pervasive notion that "If you're not using AI, you're falling behind," unraveling the complexities and dispelling myths surrounding the buzz. Sonny, Ted, and Tim engage in a spirited discussion on the delicate balance between human touch and the efficiency of AI tools in advertising and marketing.
Exploring tools from Amazon's quirky image generator to Meta's beta-tested features and Google's automated assets, the hosts share firsthand experiences and insights. From AI-generated images of humans with extra fingers and missing ears to floating baseball...2023-12-2947 minEcommosaurus PodcastEp 63 - Pillow Pioneers: The Unconventional Marketing Journey of Honeydew Sleep CompanyJoin us on the Ecommosaurus podcast as we uncover the extraordinary journey of Jonathan and Evita Kunke, founders of Honeydew Sleep Company. From the roots of a family-owned brick-and-mortar mattress store to the serendipitous development of Honeydew in 2017, this episode explores the couple's passion for improving lives through sleep and their trek to make it happen.
Discover the unconventional approach Honeydew takes, with minimal advertising and an emphasis on organic growth. Jonathan and Evita challenge the typical playbook, relying on word of mouth, positive reviews, and a strong Amazon ecommerce presence to spread the word about their...2023-11-2835 minEcommosaurus PodcastEp 50 - Back-to-School Ecommerce Routines for SuccessStep into episode 50 of the Ecommosaurus podcast, where we delve into the realm of ecommerce routines in a back-to-school spotlight. As the season ushers in a return to normalcy, we unveil the meticulous routines driving consistent progress towards our business objectives. Join us for a behind-the-scenes look as the 50-Pound Boson team members share their insights.
Discover Rachel's strategic inventory management, Ted's finely tuned ad campaign optimization, and Parker's meticulous approach to Amazon intricacies. Sonny offers a roadmap for thriving in the Back to School season, while Tim emphasizes the fusion of routine and innovation. Uncover these...2023-08-2256 minEcommosaurus PodcastEcommosaurus Ep 36 - How to Fend Off Buy Box Challengers on AmazonWelcome to Ecommosaurus Ep 36 - How to Fend Off Buy Box Challengers on Amazon. In this episode, we'll discuss the different types of challengers you'll have to maintaining Buy Box on Amazon. We'll go deep into the strategies you need to know in order to win and maintain the Amazon Buy Box in 2023. 83% of all Amazon sales happen through the Buy Box, so it's essential for sellers to understand how it works and how to optimize their listings for success. Tune in now and learn how to fend off your competition and take control of the customer conversation!
2023-05-1642 minEcommosaurus PodcastEcommosaurus Ep 35 - April - May State of Ecom
Welcome to our latest episode where we discuss everything that happened in the world of Amazon and E-commerce during April 2023. We cover new Amazon advertising placements, reports from Amazon and Shopify earnings calls and FTC lawsuits. We also go over what may be the most impactful Amazon reporting update in the history of Amazon reporting. The format of this podcast is back by popular demand so rest assured, we've got it all covered!
2023-05-0942 minEcommosaurus PodcastEcommosaurus Ep 33 - The End of Free Shipping?Join us on this podcast episode to learn why e-commerce companies are reconsidering their free shipping model and how that could impact consumers. We'll discuss why the end of free shipping is a hot topic in ecommerce, and debate whether or not we think free shipping (and free return shipping) is coming to an end. We discuss the pros and cons of ending free shipping and free return shipping and some potential impact for Amazon and DTC ecommerce sales.
2023-04-2436 minEcommosaurus PodcastEcommosaurus Ep 32 - Using Amazon Ads to Counter Attacks on Your Amazon ListingsCheck out this episode of the Ecommosaurus Podcast to discover how to keep your Amazon listings safe and maintain sales velocity when being attacked by other sellers. We begin the podcast by discussing the key metrics you need to evaluate your listings on an ongoing basis. We use the key metrics to determine 3 different ways you can tell your listing is under attack. Finally we review the advertising strategies that can help you make the most out of your advertising budget AND how you can keep the competition from coming back.
2023-04-1744 minEcommosaurus PodcastEcommosaurus Ep 31 - The Crystal Ball of Ecommerce: A Look Ahead at Q2 2023We're looking ahead to Q2 ecommerce trends on the podcast. Topics covered include:
Artificial Intelligence - the evolution of AI content generators and software that utilize AI are at the top of the list
Amazon - will we see more litigation from the Amazon Cybercrimes Unit? The newest Black Hat Technique that's disrupting brands and Amazon inventory policy and capacity manager.
Recession impact? How do brands position themselves to be able to spend through the anticipated economic downturn?
What happens at Tik Tok? Does it get banned? This has been rumored for years but is Q2 2023 the time?
...2023-04-1041 minEcommosaurus PodcastEcommosaurus Ep 29 - How Brand Registry Boosts Your Visibility and RevenueAmazon Brand Registry may be THE most important registration you can do if you're selling on Amazon. Amazon Brand Registry through Amazon Seller Central provides protection benefits as well as some additional features that will help you grow your sales. Check out this episode of the Ecommosaurus Podcast to hear how you can protect your brand and drive more sales by using Amazon Brand Registry. 2023-03-2750 minEcommosaurus PodcastEcommosaurus Ep 26 - Managing Seasonal Products on AmazonManaging seasonal product sales on Amazon poses unique challenges for sellers. What are the best practices? How do you make sure to maximize your busy season? Check out this episode of the Ecommosaurus Podcast for answers to those questions and more!2023-03-0636 minEcommosaurus PodcastEcommosaurus Ep 25 - Jumpstarting DTC for Existing BrandsWe frequently work with clients that have existing sales through retail and wholesale channels. The challenges for these organizations are different than an up and coming ecommerce brand. What does the DTC growth path look like for existing businesses? What are some of the common potholes you can avoid as you're getting started? Check out this episode of the Ecommosaurus Podcast for the answers to those questions and more!2023-02-2734 minEcommosaurus PodcastEcommosaurus Ep 23 - Local Ad Strategies That WORK!In this episode we go over ad strategies that are effective for driving retail store traffic. For any business that is used to running ecom ads, running local ads may be a more difficult nut to crack. Our media buyer Ted joins the podcast today to talk through the strategies that will help you be effective in your local ads strategy. 2023-02-1344 minEcommosaurus PodcastEcommosaurus Ep 17 - A Review of 2023 Ecommerce Industry PredictionsWe've talked bold predictions for ecommerce in 2023. Now it's time to talk through what other "industry experts" are predicting for 2023. What are trends the experts predicting? How does that compare to the brain trust at 50 Pound Boson? All of that and more on this episode of the Ecommosaurus Podcast. 2023-01-0247 minEcommosaurus PodcastEcommosaurus Ep 16 - 2023 Ecommerce Bold PredictionsIt's the time of the year to think about what we've seen this year and what the ecommerce industry might have in store for our businesses in 2023. We've compiled our bold predictions for DTC marketing, Amazon, Meta/Facebook, TikTok and more. Check them out in this episode of the Ecommosaurus Podcast. 2022-12-2746 minEcommosaurus PodcastEcommosaurus Ep 15 - Profit vs Growth ModeA question we get a lot when we’re working with small businesses and early stage companies - or even medium sized businesses - is about when they can switch from investing in growth to taking on profits.
The boring answer:
It’s typically a question on balancing the two and growing profitably.
Slightly more interesting:
It’s a trade-off that requires you to think strategically about your business.
Check out this episode of the Ecommosaurus Podcast for our guidance on how to balance profit vs growth for your ecomme...2022-12-1943 minEcommosaurus PodcastEcommosaurus Ep 14 - ChatGPT & AI Content ReviewIf you're in ecommerce, you've likely heard of ChatGPT that launched in early December 2022. Screenshots of the AI chat responses have flooded Twitter feeds and forums across the internet. The 50 Pound Boson team took a deep dive into the service and have summarized our key takeaways. How does ChatGPT compare to other AI content services such as Jasper? How does ChatGPT perform in common ecommerce applications? All of that and more on this episode of the Ecommosaurus Podcast. 2022-12-1346 minEcommosaurus PodcastEcommosaurus Ep 13 - Black Friday & Cyber Monday ResultsIn this episode we dive into our initial impressions on Black Friday and Cyber Monday results. What went well this holiday vs previous years? How are we advising our clients as we look to finish out the holiday season strong? All of that and more in this episode of the Ecommosaurus Podcast!2022-12-0640 minEcommosaurus PodcastEcommosaurus Ep 12 - Ecommerce as a Thanksgiving MealThis might be the weirdest podcast we ever record. What are we talking about? We're talking about planning for 2023 using Thanksgiving meal as a metaphor. How is Amazon Seller Central like a Thanksgiving turkey you ask? Listen to this episode and find out!2022-11-2939 minEcommosaurus PodcastEcommosaurus Ep 8 - Ecommerce Channel ProfitabilityFear of Amazon and misconceptions around profitability by ecommerce channels is one of the most common topics for ecom brand owners. This is particularly true for businesses that have established wholesale business. The reality is it's possible to make money selling into marketplaces (Amazon, Walmart, etc.), selling through a DTC website and selling wholesale. The numbers are slightly different, and the money goes to slightly different places, but the best way to maximize the sales for your business is to sell into all three. In this episode we'll break down the fees using actual numbers if you were to...2022-10-2536 minEcommosaurus PodcastEcommosaurus Ep 6 - Amazon Ads Prelaunch ChecklistMake sure you're ready to launch ads with our Amazon Ads Prelaunch Checklist. Even if you're already running ads, you can improve the performance of your Amazon Ads by following the recommendations covered in this episode of the Ecommosaurus Podcast. 2022-09-2141 minEcommosaurus PodcastEcommosaurus Ep 2 - Most Common Amazon Seller Questions ANSWERED!In this episode we bring in Parker Harrington from our team to answer the most common questions we get around Amazon Seller Central. For new sellers, Amazon Seller Central can be very overwhelming. Having a partner who has experience setting up accounts and managing sales growth is incredibly important. We hope we've answered some of your questions. Additional questions can be directed to rawr@ecommosaurus.com2022-08-2346 min
Ecommosaurus PodcastEcommosaurus Ep 1 - Q3 2022 Ecommerce Industry TrendsWe live in interesting times in ecommerce and there's no reason to think Q3 2022 will be any less interesting than the last several quarters. We're highlighting the top 5 trends we're monitoring in ecommerce AND what to do about them. We threw in a couple of honerable mentions so this podcast is PACKED with great insights for ecommerce sellers.
2022-08-1641 min