Shows
Small Fortune PodcastEp 66: Finding a Niche in a Crowded Wine Market with Tank Garage’s Ed FeuchukWhile looking through LinkedIn comments on the platform, host Carol Collison came across a fascinating marketing campaign for a high-end wine product released on Black Friday: Tank Garage’s Black Market. She reached out to the winery’s General Manager to learn more. In this conversation you’ll hear what a wine company founded and managed by marketing professionals looks like. Tank Garage is a company that addresses the wine consumer who wants access to the company’s inventive, limited-run products. This strategy creates exclusivity and scarcity which keeps the winery’s customers interested and engaged.
https://www.tankga...
2026-01-0636 min
Barrels & RootsTank Makes Wine Fun | Ed Feuchuk | Barrels and RootsIn this episode of Barrels and Roots, I sit down with Ed Feuchuk, General Manager of Tank Garage Winery, a direct-to-consumer Napa Valley winery that lives in a 1930s gas station, releases limited-edition one-off wines, and treats every bottle like a creative drop, not a traditional vintage repeat. We talk about how Tank’s marketing and winemaking come from obsession and compulsion, not committee decisions, from their James Bond style restaurant run video to the Black Market release and Cyber Hack concept for Black Friday and Cyber Monday. Ed breaks down why wine still matters culturally, how it...
2025-12-1244 min
Wine Marketing PodcastBe Authentic & Do Cool Shit with Ed Feuchuk of Farm CollectiveSeason 2: Episode 10In this episode of the Wine Marketing Podcast, I sit down with Ed Feuchuk, who I believe is one of the boldest voices in modern wine marketing. With nearly 20 years of experience and a portfolio that includes the wildly creative Tank Garage Winery, Ed shares success through taking risks, being authentic (in a non-douchey way), and building a brand that actually connects with people.We talk about how Tank built an engaged audience through TikTok during the pandemic and why they’ve committed to never making the same wine twice.We al...
2025-11-2654 min
Thirsty Bandit - Strategy SessionsAuthenticity with Ed FeuchukCorey and Rachel chat with Ed Feuchuk, General Manager of Tank Garage Winery, to dive into what makes Tank one of the most unconventional and exciting players in the wine world. From their entire portfolio of one-off bottlings that constantly push creative boundaries, to the community they’ve built through their MADE Club, Tank thrives on breaking the mold. Ed shares how authenticity, storytelling, and passion drive every decision—offering a behind-the-scenes look at a brand that proves wine doesn’t have to play by the rules to succeed.
2025-09-2049 min
Napa Valley Insider PodcastJames Harder, Ed Feuchuk & Tank Garage WineryIn episode forty-five of the Napa Valley Insider podcast, Andrew sits down with James Harder and Ed Feuchuk from Tank Garage Winery in Calistoga. They share the unique origin story behind Tank Garage—a former gas station turned rebellious tasting room that breaks the mold of traditional Napa wineries. James and Ed discuss their journey from Alberta and Napa roots to operating both Tank Garage and James Cole Winery, all while embracing an unpretentious, edgy vibe that captures the spirit of California.They dive into what makes Tank Garage stand out, from its punk rock-inspired tasting room to...
2025-05-2029 min
TheWineProPodcastDo Industry Conferences Need Updating: Guest Ed FeuchukThis week we chatted with guest Ed Feuchuk, General Manager of Farm Collective Napa Valley including Tank Garage Winery and James Cole. Our wine industry conferences conversation covered what they offer, why they're important and how they can be improved. Ed is a committee member for both the Unified Wine and Grape Symposium and the DTC Wine Symposium.
2025-05-0543 min
Understanding Wine with Austin Beeman | Video | Wine Country Travel | Wine LifeMore Punk Rock than Robert Parker | Tank Garage Winery | From Napa Valley to Paso RoblesIn this episode of "Understanding Wine with Austin Beeman," Austin is at Tank Garage Winery's brand-new filling station in Paso Robles, California, tasting a lineup of unique wines with general manager Ed Feuchuk. From their bold blends to innovative rosés and pét-nat sparklers, Tank Garage Winery embraces an unconventional winemaking style. Their tasting room, a blend of retro and modern, captures the spirit of California's wine culture, perfectly pairing with their rebellious, experimental ethos. https://www.tankgaragewinery.com Ed takes us through the history of this groundbreaking winery, which began in a restored 1930s g...
2024-05-0929 min
VINTed by Scout DriscollWinery Spotlight: Tank Garage Winery on Renegade Marketing and the Art of Standing OutEd Feuchuk is a marketer and mistake-maker with over 15 years of experience building innovative DTC wine brands. As the General Manager of Tank Garage Winery and Vice President of Marketing for Farm Collective Napa Valley, Ed has led creative, strategic, and technical initiatives for brands like Tank Garage Winery, James Cole Winery, Regusci Winery, and T-Vine Winery. With a passion for authentic experiences and renegade marketing, Ed and his work have been featured in Adweek, The New York Times, Wine Spectator, and Playboy. In this episode… How do you ensure your wine brand doesn’t go e...
2022-01-2739 min
The Gourmet Insider PodcastThe Gourmet Insider Podcast: Go Inside The Most Badass Winery In Napa ValleyIn this episode, The Gourmet Insider explores Tank Garage Winery with James Harder, founder and Ed Feuchuk, vp/marketing. In this episode, we chat about the brand, the wines, the strategy and it's seriously different attitude.
2021-07-0631 min