Shows
SEO Is Not That HardBest of : Neat Competitor Research TipSend us a textEdd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain authority that still rank in the top 10.• Sites with lower domain authority ranking high are succeeding because of their content, not just their backlinks• These lower-authority sites provide valuable insights into effective content strategies• Edd competed against billion-pound companies like Money Supermarket with his much smaller team• Look at both the...2025-05-0908 minSEO Is Not That HardBest of : Evaluating expired domains and domains at auctionSend us a textEdd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks from 377 domains including Telegraph and Wikipedia, a thorough investigation revealed multiple points where the domain likely lost its link equity.• Domain had been 301 redirected by its original owner for four years (2016-2020)• After expiration in 2020, it was purchased and displayed "domain for sale" for a year• New owner created fake "business acquisition" scenario to try...2025-05-0714 min
Edd Stanton SparklesEdd Stanton Sparkles: Shining Brighter Than Ever in the Vibrant Skin SceneIn the dynamic world of digital content creation, adaptability is often the secret ingredient to sustained success. Few embody this principle more vividly than Edd Stanton Sparkles, a charismatic creator whose journey has evolved in bold and brilliant ways. From his early days as an entertainer with a flair for the dramatic, to his recent pivot into the vibrant world of skincare, Edd has masterfully balanced reinvention with authenticity. Today, his flourishing channel stands as a testament to the power of creative evolution and deep audience connection.2025-05-0607 minSEO Is Not That HardBest of : Programmatic SEO - deploying SEO at scaleSend us a textProgrammatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too time-consuming to create individually.• Airbnb exemplifies programmatic SEO with their location-specific pet-friendly rental pages• Two key elements: page templates that remain consistent and databases that provide variable content• Modern tools like Lpagery allow implementation without coding skills using simple spreadsheets• Building and maintaining a quality database is often the most challenging aspect• Avoid creating l...2025-04-2511 minSEO Is Not That HardBest of : Questions Not KeywordsSend us a textEdd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.• Questions form the foundation for stronger SEO content clusters and topical authority• PPC specialists improve landing pages by addressing objections found in customer questions• Copywriters gain deeper understanding of new topics through question research• Agencies impress clients by demonstrating thorough understanding of audience concerns• Content creators overcome writer's block with clear direction from question banks...2025-04-2111 min
Edd Stanton SparklesThe Journey Through Pixels: Edd Stanton Sparkles in the Gaming WorldFrom the first clunky console to the stunning realism of modern VR, the gaming world has evolved beyond imagination. Amidst this thrilling evolution, one name that continues to emerge with a glimmer of brilliance is Edd Stanton Sparkles. A passionate gamer, creative mind, and digital trailblazer, Edd’s journey through the vast and unpredictable terrain of the gaming universe is nothing short of epic.2025-04-1807 minSEO Is Not That HardBest of : Site Architecture For Topical AuthoritySend us a textSite architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time.• Randomly posting content without strategic architecture makes it difficult for Google to understand your site• Topical clusters focus on specific areas that can be broken down into related subtopics• Pillar pages cover broad topics while cluster pages address specific subtopics• Internal linking between pillar and cluster...2025-04-1608 minSEO Is Not That HardMy Current Tool StackSend us a textThe SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations.• Comparison between current tool usage and tools mentioned 18 months ago• Large Language Models now essential for research, coding assistance, and strategy planning• Google Search Console data increasingly vital for identifying content gaps• Keywords People Use platform integrates with GSC to provide enhanced data insights...2025-04-1115 minSEO Is Not That HardHow to find when and how Google is crawling your siteSend us a textEdd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems.• Access the Crawl Stats Report via Settings in Google Search Console• Monitor total crawl requests, response time, download size, and crawl errors• Regular review helps detect issues before they impact search performance• Server response time influences how frequently Google crawls your site• Fixing 404 and server errors promptly p...2025-04-0712 minSEO Is Not That HardGROWTH Framework - Step 6 : Hone & RepeatSend us a textEdd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth.• SEO requires continuous attention due to evolving search algorithms and user behaviors• Regular content updates prevent staleness and keep your site relevant to current search trends• The flywheel effect creates cumulative gains where each improvement fuels further success• Practica...2025-04-0415 min
Edd Stanton SparklesEdd Stanton Sparkles: A Gaming Legend Expanding His Brand with Exclusive Merchandise Edd Stanton Sparkles has captivated gaming enthusiasts worldwide with his incredible journey through the digital realms of competitive gaming and streaming. His charismatic personality, exceptional skills, and engaging content have made him a household name among gamers. However, his influence extends beyond just gaming — he has successfully built a brand that resonates with his dedicated fan base. One of the key elements of this brand is the store he runs, which offers an extensive range of merchandise inspired by his gaming journey.Read More: https://medium.com/@eddstantonsparkles/edd-stanton-sparkles-a-gaming-legend-expanding-his-brand-with-exclusive-merchandise-d70d2b5b652e2025-04-0107 minSEO Is Not That HardThe AI Take on the GROWTH FrameworkSend us a textEdd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology.• Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide• The AI conversation accurately captured almost the entire Growth Framework (G-R-O-W-T)• The framework breaks down as Gather (finding audience questions), Refine (clustering questions by theme)• Optimize (creating content that answers questions), Watch (monitoring performance), Tune (refining strategy)• Final framework steps Hone and Repeat will be covered in...2025-03-3126 minSEO Is Not That HardWhen is a zero volume keyword NOT a zero volume keyword?Send us a textUnlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, challenging the conventional focus on high-volume metrics. By tapping into the richness of detailed topic coverage, you can capture a multitude of related keywords, even those you haven't considered yet. Discover how Google's understanding of synonyms and related queries can elevate your SEO game, offering a fresh perspective on building traffic and authority.Explore practical...2025-02-2609 minSEO Is Not That HardGROWTH Framework - Step 1 : GatherSend us a textSee the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingUnlock the secrets of SEO growth and elevate your online presence with the GROWTH framework, where mastering user intent is key. Join me, Edd Dawson, as we explore the first critical step: "Gather." You'll discover how mining the questions users ask online, from platforms like Google's People Also Ask, Reddit, and Quora, can skyrocket your content's relevance and authority. Learn how to build an expansive keyword list that...2025-02-2116 minSEO Is Not That HardConversational SearchSend us a textWhat if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, context-aware interactions. Join me, Edd Dawson, as we unpack the mechanics behind this shift from traditional keyword searches to AI-driven dialogues, exploring the profound implications for SEO strategies. Uncover the secrets to adapting in this fast-paced environment, with insights into context retention, natural language understanding, and the potential challenges, such as declining click-through rates...2025-02-1716 minSEO Is Not That HardEdd Guests on Podcasting AmplifiedSend us a textLink to Podcasting Amplified - https://claricast.com/podcasting-amplified/Unlock the secrets to boosting your podcast's visibility and engagement as we sit down with Edd Dawson, the brain behind "SEO is Not That Hard." As a leading voice in the SEO industry, Edd shares his wealth of knowledge on how to leverage SEO for elevating your podcast game. From understanding listener search behaviors to ranking on Google and even optimizing for AI platforms like ChatGPT, this episode is packed with insights that promise to transform how your content...2025-02-1035 minSEO Is Not That HardHow Martin Lewis Drives Massive Traffic—and What SEOs Can LearnSend us a textWhat happens when a financial guru's advice sends shockwaves through the digital world? Join me, Edd Dawson, as I unravel the remarkable influence of Martin Lewis, the UK's consumer finance authority, whose TV program on saving money caused an unexpected surge in traffic to my UK-based websites. With a focus on mobile phones, broadband, and energy, discover how his consumer-first approach and transparency have earned him the trust of millions. We'll explore his journey from financial journalist to the powerhouse behind MoneySavingExpert.com, and understand why his advice is a goldmine not just...2025-01-2715 minSEO Is Not That HardCrafting Content that Captures and Engages with Andre SavoieSend us a textCould you be sabotaging your own SEO efforts without realizing it? Join me, Edd Dawson, as I sit down with Andre Savoie, an SEO veteran with nearly 20 years of experience, to unravel the secrets of successful SEO strategies. Andre warns against the allure of "get rich quick" schemes and highlights the costly mistakes businesses often make when chasing rapid results with low-cost services. We dive into the importance of understanding SEO from the ground up, sharing personal missteps and valuable lessons to help you make informed decisions about where to focus your time...2025-01-2230 minSEO Is Not That HardEdd guests on Online Business Launchpad PodcastSend us a textYou can find Trudy's podcast at https://onlinebusinessliftoff.com/online-business-launchpad-podcast/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our...2025-01-0830 min
Edd Stanton SparklesEdd Sparkles Stanton: From Passionate Gamer to YouTube SuccessEdd Stanton’s love for gaming and video editing began in 2009, when he was deeply involved in the gaming montage scene. This passion led him to learn advanced editing techniques and, eventually, to form his own team of editors under the banner Sparkles Productions. His first taste of viral success came with a montage titled “Can’t Be Touched by Sorry,” which amassed 1.5 million views-an impressive feat at the time. This early success drew in more talented editors, and together they produced intricate gaming videos, captivating audiences worldwide.2024-11-2603 minSEO Is Not That HardThe Flywheel Effect in content marketingSend us a textUncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with persistence, those small pushes accumulate momentum and, eventually, the wheel spins with minimal effort on your part. In this episode of "SEO is Not That Hard," I, Edd Dawson, delve into the mechanics of this powerful concept, inspired by Jim Collins' book "Good to Great," and how it can be the key to unlocking...2024-11-2213 minSEO Is Not That HardSearchGPT finally lands - how does it work?Send us a textAre traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital assistants. Discover how this AI marvel offers a conversational approach to information retrieval, setting a new standard by seamlessly delivering direct responses rather than a mere list of links. With its real-time browsing capabilities, SearchGPT taps into Bing's robust live index to keep you informed with the latest data and current events. While it introduces novel...2024-11-1518 minSEO Is Not That HardAvoiding Keyword Cannibalization: Structuring Content for SEO SuccessSend us a textCan Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understanding goes beyond mere word repetition to focus on the broader themes of your content. Through experiences from my own broadbandcouk site, I highlight why it's crucial to construct unique subtopics within your website...2024-11-1113 minSEO Is Not That HardHow Google Uses Click Data for RankingSend us a textThe patent discussed in the podcast - https://patents.google.com/patent/US11816114B1/en?oq=11816114Can your website's ranking be dramatically improved by simply understanding user click behavior? Today, I, Edd Dawson, uncover the secrets of Google's ranking algorithm based on their 2006 patent, "Modifying Search Result Ranking Based on Implicit User Feedback." Discover the nuances of short, medium, and long clicks, and how these metrics influence your site's visibility. I'll guide you through how Google assesses user interaction, focusing on the critical ratio of long clicks to total clicks...2024-06-1712 minSEO Is Not That HardWhy we've been thinking about volume recentlySend us a textWhat if we told you that keyword volume shouldn't dictate your every move in SEO? Today, Edd Dawson, founder of Keywords People Use, challenges a long-held belief in the industry by introducing the QUEST framework—a revolutionary approach to balancing keyword volume with meaningful content creation. Learn how Ed evolved from an era without volume data to a sophisticated, automated process that considers volume without losing sight of user intent. This transformation not only simplifies content creation but also maximizes your time and effort.Ed's journey takes you through the five es...2024-06-1411 minSEO Is Not That HardReferral ProgramsSend us a textUnlock the potential of your satisfied customers to become your most powerful marketing allies! I'm Edd Dawson, founder of keywordspeopleuse.com, here to share over two decades of wisdom on harnessing the energy of referral programs to supercharge your SEO and marketing efforts. This episode isn't about the one-sided world of affiliate marketing; it's a deep dive into the symbiotic relationships forged through successful customer-based referral strategies, like those of Dropbox and Octopus Energy. We'll explore how non-cash rewards that resonate with your product can amplify customer engagement and acquisition, turning your user...2024-05-0610 minSEO Is Not That HardImproving by Removing (episode 100!)Send us a textCelebrate a major podcast milestone with me, Edd Dawson, as we hit the 100th episode of 'SEO is not that hard'! Join me as I reflect on the incredible journey we've taken together, reaching audiences in 84 countries and beyond. More than a trip down memory lane, this episode zeroes in on the power of simplification in product design. Inspired by the recent revamp of Keywords People Use, I share how paring down a complex credit system to a single, intuitive model can dramatically improve user experience. It’s a real-world example proving that so...2024-04-2910 minSEO Is Not That HardConversion Rate Optimisation (CRO)Send us a textBook Recommendation: Making Websites WinEver wondered why some websites seem to effortlessly turn casual browsers into loyal customers? Buckle up, as I, Edd Dawson of KeywordsPeopleUse.com, reveal how Conversion Rate Optimization (CRO) can be your secret weapon for ensuring visitors don't just land on your page but stay, engage, and convert. This isn't your run-of-the-mill SEO chatter; it's about supercharging user experiences and multiplying your business returns without pumping more into traffic. Through A/B and multivariate testing, we're zeroing in on strategies that make every click a potential...2024-02-2912 min