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EdD
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The 5 Minute Mindset Reset
Compassionate Leadership Meditation for Caregiving Leaders with Cynthia Rodriguez, EdD
Are you exhausted from carrying everyone else's weight while trying to lead effectively?There's a hidden distinction that separates sustainable leaders from burned-out ones—and it's not about working less or caring less. It's about understanding the difference between holding space and carrying weight.Cynthia Rodriguez, EdD guide you through a transformative meditation designed for leaders who support others—teachers, coaches, managers, parents, mentors—anyone feeling the strain of constant emotional labor. This reset teaches you to stay present and supportive without absorbing everyone's challenges as your own.Tune in to discover the simple...
2025-12-17
05 min
The 5 Minute Mindset Reset
Breath Reset Meditation for Grounding and Clarity with Cynthia Rodriguez, EdD
In this foundational guided meditation, Cynthia Rodriguez, EdD introduces a powerful breath reset technique designed for leaders drowning in back-to-back meetings and endless decisions. But here's what most people miss: it's not just about breathing—it's about what you're holding onto that isn't yours to carry.You'll discover whether you're breathing from a place of stress or from a place of strength.The breakthrough moment comes when you choose one word—just one—that becomes your anchor. Clarity? Strength? Calm? Presence? This isn't positive thinking; it's strategic emotional regulation that transforms how you navigate your entire...
2025-11-20
04 min
SEO Is Not That Hard
The Complete Entity Series Megapod
Send us a textWhat if your site could be read like a map of meaning instead of a pile of keywords? Edd walks through a complete reframe of SEO around entities — the people, organisations, products, places, and ideas that define your niche — and shows how to turn that model into durable authority across search and AI.We start with how modern search reads the web: extracting entities, resolving ambiguity, and linking to public knowledge bases that feed Google’s Knowledge Graph. From there, we break down why entities power rich SERP features like knowledge panels...
2025-11-03
2h 04
SEO Is Not That Hard
Best of : Own Your Branded Search
Send us a textAre affiliate websites stealing your hard-earned customers by ranking for your brand name plus "coupon code" searches? This eye-opening episode reveals a critical blind spot in many brands' SEO strategies.Drawing inspiration from SEO veteran Carl Hendy's expertise, Edd Dawson explains why controlling your branded search experience is essential for businesses of any size. When potential customers search for your brand plus terms like "discount code" or "voucher code," they've already decided to purchase from you—so why let affiliate sites intercept them at the final stage of their journey?
2025-09-12
12 min
SEO Is Not That Hard
Best of : Just read Google's Guidelines
Send us a textEver wondered why some SEO professionals succeed while others struggle, despite seemingly similar strategies? The answer might lie in something surprisingly simple: reading Google's guidelines.In this illuminating episode of SEO Is Not That Hard, Edd Dawson breaks down why Google's Search Essentials (formerly Webmaster Guidelines) and Quality Rater Guidelines should be required reading for everyone from SEO beginners to seasoned experts. With Google driving nearly 70% of all website traffic, understanding their rulebook isn't optional—it's fundamental.Dawson expertly navigates the recent simplification of Google's guidelines, explaining how they've ev...
2025-08-22
09 min
SEO Is Not That Hard
Best of : Why I love a good Glossary
Send us a textDiscover the hidden power of glossaries for supercharging both your website's user experience and SEO performance. Drawing from over two decades of website building and monetisation experience, Edd Dawson reveals how adding a comprehensive glossary to Keywords People Use transformed into an unexpected SEO powerhouse.What began as a solution for explaining complex SEO terminology without repetition has evolved into a robust resource containing over 300 definitions and 20,000 words. Edd walks through the surprising benefits this seemingly simple content addition delivered, from keeping users engaged on-site to establishing strong topical authority with...
2025-08-08
10 min
SEO Is Not That Hard
Best of : Why doesn't Google just tell us what it wants?
Send us a textThe mystery behind Google's ranking algorithms often frustrates website owners, especially during core updates when traffic plummets without clear explanation. Many ask: "Why can't Google just tell us exactly what to do to rank well?" This episode tackles that fundamental question head-on, revealing surprising insights about why complete transparency might actually harm the web more than help it.Search rankings operate as a zero-sum game – only one site can occupy position one for any given search query. If Google provided a perfect optimization roadmap, websites with SEO resources would dominate results, wh...
2025-07-30
11 min
SEO Is Not That Hard
Best of : Avoiding Keyword Cannibalization: Structuring Content for SEO Success
Send us a textEver wondered why your content isn't ranking despite targeting the right keywords? The answer might lie in a common SEO pitfall that many website owners unknowingly create: topic cannibalization.In this illuminating episode, SEO expert Edd Dawson tackles the crucial difference between keyword cannibalization and topic cannibalization—a distinction that can dramatically impact your search visibility. Drawing from his two decades of experience building and monetizing websites, Edd explains why simply using the same keyword across multiple pages isn't necessarily problematic. The real issue emerges when pages compete for the same us...
2025-07-07
12 min
SEO Is Not That Hard
Best of : All 101 Quick SEO Tips Compilation Megapod.
Send us a textWe've compiled 101 quick SEO tips from Edd Dawson's popular series into one comprehensive episode to help you improve your website rankings. This collection covers everything from technical foundations to content strategy and link building techniques.• Make your website as fast as possible because Google hates slow sites and so do your users• Ensure new pages are linked from existing ones so Google can find and index them• Always use HTTPS for your site to improve security and trust signals• Backlinks from other websites help you rank better, but avoid bu...
2025-06-06
1h 36
SEO Is Not That Hard
Best of : SEO data sources - ChatGPT vs Google
Send us a textEdd Dawson explores why Google is a superior source for SEO data compared to ChatGPT, explaining how Google's real-time web model and user behavior data provides more accurate keyword research. Despite ChatGPT's usefulness for content creation and coding assistance, it lacks understanding of web relationships and user search behavior, making it unreliable for SEO tasks like keyword clustering.• ChatGPT is limited by static datasets that become outdated (currently April 2023)• ChatGPT lacks understanding of how websites relate to each other and how users search• Google possesses real-time crawl data, actual search...
2025-06-04
14 min
SEO Is Not That Hard
Best of : Google Patents
Send us a textGoogle patents offer an unparalleled glimpse into how search actually works, yet few SEO professionals take advantage of this valuable resource. Edd Dawson explains how exploring Google's patent database can reveal the mechanisms behind search features and help cut through common SEO myths.• Google has over 100,000 patents, many directly related to search functionality• Patents require public disclosure of technical information, providing rare transparency• Patent documents can be challenging but rewarding to read after a few attempts• PatentsGoogle.com and SEObyTheSea.com are excellent starting resources• A 2015 patent explains e...
2025-06-02
13 min
SEO Is Not That Hard
Best of : Internal Linking
Send us a textWe explore the often overlooked power of internal linking for both SEO strategy and user experience, covering everything from basic definitions to advanced implementation tactics.• Internal links are hyperlinks connecting pages within the same website• They serve two main purposes: enhancing user navigation and helping search engines crawl and understand site structure• Proper internal linking prevents "orphan pages" that search engines struggle to find and index• Internal links establish site hierarchy and help distribute page rank from high-authority pages• Best practices include using proper HTML elements, descriptive anchor tex...
2025-05-30
15 min
SEO Is Not That Hard
Best of : Diversification
Send us a textEdd Dawson shares his twenty years of experience on the importance of diversification for SEO professionals and website owners. He draws from his personal journey of recovering from the Google Penguin update that decimated his site traffic to explain why having multiple income streams provides security during algorithm changes and business challenges.• Diversification means splitting risk across multiple income streams or traffic sources• When Broadband.co.uk was hit by Penguin in 2012, alternative businesses provided a financial lifeline• Selling Broadband.co.uk became possible because Edd had already diversified with o...
2025-05-28
13 min
Edd Stanton Sparkles
Edd Stanton Sparkles: From Laughs to Luminance — Exploring the Vibrant Skin Scene
Edd Stanton Sparkles, known for his quirky humor and lively personality, has always been a beacon of entertainment. His content has long been a mixture of spontaneous hilarity, creative sketches, and charismatic commentary. However, in a bold and exciting move, Edd Stanton Sparkles has recently taken a compelling turn in his creative journey. He’s pivoted toward a dazzling new frontier — exploring the vibrant and ever-evolving skin scene.
2025-05-27
07 min
SEO Is Not That Hard
Edd Guests on the Market Movers Podcast
Send us a textEdd Dawson shares his 20-year journey building and selling broadband.co.uk, offering insights into affiliate marketing success and navigating major Google updates like Penguin and Panda. He reveals the data-driven strategies that led to a life-changing business exit during COVID in 2021.• Building broadband.co.uk as one of the UK's first comparison sites by identifying a gap in the market for postcode-specific broadband availability tools• Developing a successful affiliate model focused on aggregating data and creating genuine user value through tools and educational content• Surviving Google's Penguin update in 201...
2025-05-21
50 min
SEO Is Not That Hard
Best of : Why you shouldn't chase keyword search volume
Send us a textEdd Dawson challenges the common SEO approach of targeting high-volume keywords, arguing that website owners should focus on building topical authority by comprehensively answering questions instead. This best-of episode demonstrates why obsessing over search volume metrics can distract from creating truly useful content that naturally ranks for a variety of keywords.• Search volume tools often show zero volume for specific questions people actually search for• Websites should first and foremost be useful by answering people's real questions• Building topical authority means covering a subject in depth through answering related questi...
2025-05-19
09 min
SEO Is Not That Hard
Best of : Audience Research is better than Keyword Research
Send us a textEdd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords.• High-volume keywords are often highly competitive and don't convert well• Traditional keyword research leads to "trophy terms" with traffic but poor conversion rates• Audience research helps identify specific needs of different customer segments• Understanding demographic, psychographic, and behavioral factors is essential• Different audience segments (like OAPs vs gamers) have entirely different content needs• Long-tail ke...
2025-05-14
12 min
SEO Is Not That Hard
Best of : FAQ's increase engagement
Send us a textFAQs are powerful engagement tools that can significantly boost your website's performance and SEO rankings. Research shows FAQs can generate over 20% of a page's engagement, outperforming even testimonials when implemented strategically.• Wood burner example demonstrates how answering questions builds authority and expertise• Recent studies show FAQs are the most engaged-with elements on websites• Strategic FAQ placement (with links from above the fold) increases user interaction• Answering real questions people actually ask is crucial for effectiveness• Question-based content strategy improves Google rankings by addressing search intent• Google values on-pa...
2025-05-12
09 min
Edd Stanton Sparkles
Edd Stanton Sparkles
In the expansive and ever-evolving world of online gaming, few names resonate with nostalgia and innovation quite like Edd Stanton Sparkles. Known for his vibrant presence and distinct editing flair, Edd made his first foray into the gaming community back in 2009 — a time when the internet was witnessing a revolution in how gaming content was created, consumed, and celebrated.
2025-05-11
07 min
SEO Is Not That Hard
Best of : Neat Competitor Research Tip
Send us a textEdd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain authority that still rank in the top 10.• Sites with lower domain authority ranking high are succeeding because of their content, not just their backlinks• These lower-authority sites provide valuable insights into effective content strategies• Edd competed against billion-pound companies like Money Supermarket with his much smaller team• Look at both the...
2025-05-09
07 min
SEO Is Not That Hard
Best of : Evaluating expired domains and domains at auction
Send us a textEdd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks from 377 domains including Telegraph and Wikipedia, a thorough investigation revealed multiple points where the domain likely lost its link equity.• Domain had been 301 redirected by its original owner for four years (2016-2020)• After expiration in 2020, it was purchased and displayed "domain for sale" for a year• New owner created fake "business acquisition" scenario to try...
2025-05-07
13 min
Edd Stanton Sparkles
Edd Stanton Sparkles: Shining Brighter Than Ever in the Vibrant Skin Scene
In the dynamic world of digital content creation, adaptability is often the secret ingredient to sustained success. Few embody this principle more vividly than Edd Stanton Sparkles, a charismatic creator whose journey has evolved in bold and brilliant ways. From his early days as an entertainer with a flair for the dramatic, to his recent pivot into the vibrant world of skincare, Edd has masterfully balanced reinvention with authenticity. Today, his flourishing channel stands as a testament to the power of creative evolution and deep audience connection.
2025-05-06
07 min
SEO Is Not That Hard
Best of : Programmatic SEO - deploying SEO at scale
Send us a textProgrammatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too time-consuming to create individually.• Airbnb exemplifies programmatic SEO with their location-specific pet-friendly rental pages• Two key elements: page templates that remain consistent and databases that provide variable content• Modern tools like Lpagery allow implementation without coding skills using simple spreadsheets• Building and maintaining a quality database is often the most challenging aspect• Avoid creating l...
2025-04-25
10 min
SEO Is Not That Hard
Best of : Questions Not Keywords
Send us a textEdd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.• Questions form the foundation for stronger SEO content clusters and topical authority• PPC specialists improve landing pages by addressing objections found in customer questions• Copywriters gain deeper understanding of new topics through question research• Agencies impress clients by demonstrating thorough understanding of audience concerns• Content creators overcome writer's block with clear direction from question banks...
2025-04-21
10 min
Edd Stanton Sparkles
The Journey Through Pixels: Edd Stanton Sparkles in the Gaming World
From the first clunky console to the stunning realism of modern VR, the gaming world has evolved beyond imagination. Amidst this thrilling evolution, one name that continues to emerge with a glimmer of brilliance is Edd Stanton Sparkles. A passionate gamer, creative mind, and digital trailblazer, Edd’s journey through the vast and unpredictable terrain of the gaming universe is nothing short of epic.
2025-04-18
07 min
SEO Is Not That Hard
Best of : Site Architecture For Topical Authority
Send us a textSite architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time.• Randomly posting content without strategic architecture makes it difficult for Google to understand your site• Topical clusters focus on specific areas that can be broken down into related subtopics• Pillar pages cover broad topics while cluster pages address specific subtopics• Internal linking between pillar and cluster...
2025-04-16
07 min
SEO Is Not That Hard
My Current Tool Stack
Send us a textThe SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations.• Comparison between current tool usage and tools mentioned 18 months ago• Large Language Models now essential for research, coding assistance, and strategy planning• Google Search Console data increasingly vital for identifying content gaps• Keywords People Use platform integrates with GSC to provide enhanced data insights...
2025-04-11
15 min
SEO Is Not That Hard
How to find when and how Google is crawling your site
Send us a textEdd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems.• Access the Crawl Stats Report via Settings in Google Search Console• Monitor total crawl requests, response time, download size, and crawl errors• Regular review helps detect issues before they impact search performance• Server response time influences how frequently Google crawls your site• Fixing 404 and server errors promptly p...
2025-04-07
11 min
SEO Is Not That Hard
GROWTH Framework - Step 6 : Hone & Repeat
Send us a textEdd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth.• SEO requires continuous attention due to evolving search algorithms and user behaviors• Regular content updates prevent staleness and keep your site relevant to current search trends• The flywheel effect creates cumulative gains where each improvement fuels further success• Practica...
2025-04-04
14 min
Edd Stanton Sparkles
Edd Stanton Sparkles: A Gaming Legend Expanding His Brand with Exclusive Merchandise
Edd Stanton Sparkles has captivated gaming enthusiasts worldwide with his incredible journey through the digital realms of competitive gaming and streaming. His charismatic personality, exceptional skills, and engaging content have made him a household name among gamers. However, his influence extends beyond just gaming — he has successfully built a brand that resonates with his dedicated fan base. One of the key elements of this brand is the store he runs, which offers an extensive range of merchandise inspired by his gaming journey.Read More: https://medium.com/@eddstantonsparkles/edd-stanton-sparkles-a-gaming-legend-expanding-his-brand-with-exclusive-merchandise-d70d2b5b652e
2025-04-01
07 min
SEO Is Not That Hard
The AI Take on the GROWTH Framework
Send us a textEdd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology.• Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide• The AI conversation accurately captured almost the entire Growth Framework (G-R-O-W-T)• The framework breaks down as Gather (finding audience questions), Refine (clustering questions by theme)• Optimize (creating content that answers questions), Watch (monitoring performance), Tune (refining strategy)• Final framework steps Hone and Repeat will be covered in...
2025-03-31
25 min
SEO Is Not That Hard
When is a zero volume keyword NOT a zero volume keyword?
Send us a textUnlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, challenging the conventional focus on high-volume metrics. By tapping into the richness of detailed topic coverage, you can capture a multitude of related keywords, even those you haven't considered yet. Discover how Google's understanding of synonyms and related queries can elevate your SEO game, offering a fresh perspective on building traffic and authority.Explore practical...
2025-02-26
08 min
SEO Is Not That Hard
GROWTH Framework - Step 1 : Gather
Send us a textSee the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharingUnlock the secrets of SEO growth and elevate your online presence with the GROWTH framework, where mastering user intent is key. Join me, Edd Dawson, as we explore the first critical step: "Gather." You'll discover how mining the questions users ask online, from platforms like Google's People Also Ask, Reddit, and Quora, can skyrocket your content's relevance and authority. Learn how to build an expansive keyword list that...
2025-02-21
15 min
SEO Is Not That Hard
Conversational Search
Send us a textWhat if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, context-aware interactions. Join me, Edd Dawson, as we unpack the mechanics behind this shift from traditional keyword searches to AI-driven dialogues, exploring the profound implications for SEO strategies. Uncover the secrets to adapting in this fast-paced environment, with insights into context retention, natural language understanding, and the potential challenges, such as declining click-through rates...
2025-02-17
15 min
SEO Is Not That Hard
Edd Guests on Podcasting Amplified
Send us a textLink to Podcasting Amplified - https://claricast.com/podcasting-amplified/Unlock the secrets to boosting your podcast's visibility and engagement as we sit down with Edd Dawson, the brain behind "SEO is Not That Hard." As a leading voice in the SEO industry, Edd shares his wealth of knowledge on how to leverage SEO for elevating your podcast game. From understanding listener search behaviors to ranking on Google and even optimizing for AI platforms like ChatGPT, this episode is packed with insights that promise to transform how your content...
2025-02-10
34 min
SEO Is Not That Hard
How Martin Lewis Drives Massive Traffic—and What SEOs Can Learn
Send us a textWhat happens when a financial guru's advice sends shockwaves through the digital world? Join me, Edd Dawson, as I unravel the remarkable influence of Martin Lewis, the UK's consumer finance authority, whose TV program on saving money caused an unexpected surge in traffic to my UK-based websites. With a focus on mobile phones, broadband, and energy, discover how his consumer-first approach and transparency have earned him the trust of millions. We'll explore his journey from financial journalist to the powerhouse behind MoneySavingExpert.com, and understand why his advice is a goldmine not just...
2025-01-27
15 min
SEO Is Not That Hard
Crafting Content that Captures and Engages with Andre Savoie
Send us a textCould you be sabotaging your own SEO efforts without realizing it? Join me, Edd Dawson, as I sit down with Andre Savoie, an SEO veteran with nearly 20 years of experience, to unravel the secrets of successful SEO strategies. Andre warns against the allure of "get rich quick" schemes and highlights the costly mistakes businesses often make when chasing rapid results with low-cost services. We dive into the importance of understanding SEO from the ground up, sharing personal missteps and valuable lessons to help you make informed decisions about where to focus your time...
2025-01-22
29 min
SEO Is Not That Hard
Edd guests on Online Business Launchpad Podcast
Send us a textYou can find Trudy's podcast at https://onlinebusinessliftoff.com/online-business-launchpad-podcast/SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our...
2025-01-08
29 min
Edd Stanton Sparkles
Edd Sparkles Stanton: From Passionate Gamer to YouTube Success
Edd Stanton’s love for gaming and video editing began in 2009, when he was deeply involved in the gaming montage scene. This passion led him to learn advanced editing techniques and, eventually, to form his own team of editors under the banner Sparkles Productions. His first taste of viral success came with a montage titled “Can’t Be Touched by Sorry,” which amassed 1.5 million views-an impressive feat at the time. This early success drew in more talented editors, and together they produced intricate gaming videos, captivating audiences worldwide.
2024-11-26
03 min
SEO Is Not That Hard
The Flywheel Effect in content marketing
Send us a textUncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with persistence, those small pushes accumulate momentum and, eventually, the wheel spins with minimal effort on your part. In this episode of "SEO is Not That Hard," I, Edd Dawson, delve into the mechanics of this powerful concept, inspired by Jim Collins' book "Good to Great," and how it can be the key to unlocking...
2024-11-22
12 min
SEO Is Not That Hard
SearchGPT finally lands - how does it work?
Send us a textAre traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital assistants. Discover how this AI marvel offers a conversational approach to information retrieval, setting a new standard by seamlessly delivering direct responses rather than a mere list of links. With its real-time browsing capabilities, SearchGPT taps into Bing's robust live index to keep you informed with the latest data and current events. While it introduces novel...
2024-11-15
17 min
SEO Is Not That Hard
Avoiding Keyword Cannibalization: Structuring Content for SEO Success
Send us a textCan Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understanding goes beyond mere word repetition to focus on the broader themes of your content. Through experiences from my own broadbandcouk site, I highlight why it's crucial to construct unique subtopics within your website...
2024-11-11
12 min
SEO Is Not That Hard
How Google Uses Click Data for Ranking
Send us a textThe patent discussed in the podcast - https://patents.google.com/patent/US11816114B1/en?oq=11816114Can your website's ranking be dramatically improved by simply understanding user click behavior? Today, I, Edd Dawson, uncover the secrets of Google's ranking algorithm based on their 2006 patent, "Modifying Search Result Ranking Based on Implicit User Feedback." Discover the nuances of short, medium, and long clicks, and how these metrics influence your site's visibility. I'll guide you through how Google assesses user interaction, focusing on the critical ratio of long clicks to total clicks...
2024-06-17
11 min
SEO Is Not That Hard
Why we've been thinking about volume recently
Send us a textWhat if we told you that keyword volume shouldn't dictate your every move in SEO? Today, Edd Dawson, founder of Keywords People Use, challenges a long-held belief in the industry by introducing the QUEST framework—a revolutionary approach to balancing keyword volume with meaningful content creation. Learn how Ed evolved from an era without volume data to a sophisticated, automated process that considers volume without losing sight of user intent. This transformation not only simplifies content creation but also maximizes your time and effort.Ed's journey takes you through the five es...
2024-06-14
10 min
SEO Is Not That Hard
Referral Programs
Send us a textUnlock the potential of your satisfied customers to become your most powerful marketing allies! I'm Edd Dawson, founder of keywordspeopleuse.com, here to share over two decades of wisdom on harnessing the energy of referral programs to supercharge your SEO and marketing efforts. This episode isn't about the one-sided world of affiliate marketing; it's a deep dive into the symbiotic relationships forged through successful customer-based referral strategies, like those of Dropbox and Octopus Energy. We'll explore how non-cash rewards that resonate with your product can amplify customer engagement and acquisition, turning your user...
2024-05-06
09 min
SEO Is Not That Hard
Improving by Removing (episode 100!)
Send us a textCelebrate a major podcast milestone with me, Edd Dawson, as we hit the 100th episode of 'SEO is not that hard'! Join me as I reflect on the incredible journey we've taken together, reaching audiences in 84 countries and beyond. More than a trip down memory lane, this episode zeroes in on the power of simplification in product design. Inspired by the recent revamp of Keywords People Use, I share how paring down a complex credit system to a single, intuitive model can dramatically improve user experience. It’s a real-world example proving that so...
2024-04-29
09 min
SEO Is Not That Hard
Conversion Rate Optimisation (CRO)
Send us a textBook Recommendation: Making Websites WinEver wondered why some websites seem to effortlessly turn casual browsers into loyal customers? Buckle up, as I, Edd Dawson of KeywordsPeopleUse.com, reveal how Conversion Rate Optimization (CRO) can be your secret weapon for ensuring visitors don't just land on your page but stay, engage, and convert. This isn't your run-of-the-mill SEO chatter; it's about supercharging user experiences and multiplying your business returns without pumping more into traffic. Through A/B and multivariate testing, we're zeroing in on strategies that make every click a potential...
2024-02-29
11 min
SEO Is Not That Hard
Lead Magnets - building contacts online
Send us a textUnlock the secrets of transforming casual website browsers into loyal followers with the expertise of Edd Dawson, founder of KeywordsPeopleUse.com. This episode promises to elevate your understanding of lead magnets, those crucial tools that convert visitor curiosity into concrete contact lists. Edd, a seasoned affiliate marketer and SEO with over two decades under his belt, doesn't just tell you why lead magnets are essential—he shows you how to create them with finesse. From simple checklists to comprehensive e-books, learn to craft offerings that not only captivate your audience but also leave th...
2024-01-24
12 min
SEO Is Not That Hard
Edd guests on The Unscripted SEO Interview Podcast
Send us a textTodays episode is something a bit different.Last week I was a guest on the Unscripted SEO Interview Podcast with Mark A. Preston.It was great of Mark to ask me to appear on a podcast that’s previously had such well known guests from the SEO Industry such as Rand Fishkin, Barry Swartz, Lilly Ray and many many other well known names.Mark has very kindly allowed me to post the audio of the episode here today. I hope you enjoy it.You can fi...
2023-12-20
55 min
SEO Is Not That Hard
The 8 Step Topical Cluster Design Process
Send us a textReady to conquer the SEO world with the power of topical authority? Well, buckle up because this episode is all about how to turn your website into a beacon of information that Google can't resist. Your guide through this SEO jungle, Edd Dawson, the founder of KeywordsPeopleuse.com, lays bare the magic woven by topical clusters, pillar pages, cluster pages, and internal links.Edd meticulously explains his proprietary 8-step topical cluster design process that helps you harness the full potential of your site. You'll learn how to collect and analyze keywords...
2023-12-06
10 min
SEO Is Not That Hard
Site Architecture For Topical Authority
Send us a textEver wondered why your content-rich site fails to attract the traffic it deserves? I'm Edd Dawson, and I'm here to reveal how site architecture for topical authority can be your game-changer. As the founder of KeywordsPeoplesuse.com, my experience resonates with instances where brilliant content simply lacks the strategic planning of organization. Let me introduce you to the concept of a topical cluster - a secret weapon in organizing your site effectively. We'll dive into practical examples from my previous site, Broadband.co.uk, to understand how a broad topic can b...
2023-12-04
07 min
SEO Is Not That Hard
Why don't we talk more about Content?
Send us a textWhy is it that people in SEO don't talk more about content? What if I told you that without great content, all other aspects of SEO are pretty much pointless? I'm Edd Dawson, and in this conversation, we'll be challenging the prevailing narrative by putting content at the center of our SEO strategy. We'll explore why top-notch content trumps any SEO hack, and why investing in quality content creation is a long-term investment that pays off substantially.We'll blow the lid off the secret to creating great content—it's simpler than yo...
2023-11-29
06 min
SEO Is Not That Hard
Google Quality Rating - Part 8 - Summary and Key Takeaways.
Send us a textGoogle Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfEver wondered why your website is not ranking well on Google? The answer lies in understanding Google's Quality Rater Guidelines. We're wrapping up our series on these guidelines, unravelling the secret sauce that determines page quality. We've been on a fascinating journey, dissecting everything from page purpose, to YMYL (Your Money or Your Life) topics, to the various elements on a page - the main content, supplemental content, and even ads. We've learned that...
2023-11-27
23 min
SEO Is Not That Hard
Google Quality Rating - Part 7 - Encyclopedias, Error pages, Forums and rater FAQ.
Send us a textGoogle Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfEver wondered if an art page could be considered high-quality content? Or how an error page could potentially boost your site's reputation? Put your queries to rest as we delve into the final part of Google's Quality Rater guidelines, focusing on the art of page quality rating. We discuss the various nuances of rating different types of pages, from encyclopedic entries to error pages, helping you understand how expert editors and external references could impact...
2023-11-24
16 min
SEO Is Not That Hard
Google Quality Rating - Part 6 - High and Highest Quality Content
Send us a textGoogle Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfEver wondered how Google determines the quality of your content? Prepare to illuminate the obscure corners of Google's quality rating process as we journey through the maze of algorithms and criteria that can make or break your website's ranking. We've got the inside scoop on what sets high and highest quality content apart. Our chat revolves around the significance of beneficial purposes, trustworthiness, quality of the main content, and the indelible impact of a...
2023-11-22
16 min
SEO Is Not That Hard
Google Quality Rating - Part 5 - Low and Medium Quality Content
Send us a textGoogle Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get...
2023-11-20
13 min
SEO Is Not That Hard
Google Quality Rating - Part 4 - Lowest Quality Content
Send us a textGoogle Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get...
2023-11-17
25 min
SEO Is Not That Hard
Google Quality Rating - Part 3 - Page quality rating considerations
Send us a textGoogle Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get...
2023-11-15
25 min
SEO Is Not That Hard
Google Quality Rating - Part 2 - the wider website and content creators.
Send us a textGoogle Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get...
2023-11-13
09 min
SEO Is Not That Hard
Google Quality Rating - Part 1 - Purpose, YMYL, and Content Types
Send us a textGoogle Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdfSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get...
2023-11-10
12 min
SEO Is Not That Hard
Machine Learning and SEO (plus how it may feed into the Helpful Content Updates)
Send us a textEver wondered how Google decides what's 'helpful'? Get ready for a journey into the incredible world of machine learning and its role in Google's ranking and classification of website content. I'm your host, Edd Dawson, and in this episode, I'll be shedding light on how machine learning is different from traditional programming, using a relatable example to illustrate this concept. Listen closely as we probe into Google's pioneering advancements in artificial intelligence, and explore the theory that Google might be utilizing machine learning to determine what is 'helpful' for users in t...
2023-11-08
11 min
SEO Is Not That Hard
New content coming soon and new features at KeywordsPeopleUse.com
Send us a textJust a quick one to keep you up to date on what's coming soon!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day...
2023-11-06
03 min
SEO Is Not That Hard
The Importance of Answering Peoples Questions
Send us a textHere's a game-changing concept for all you content creators out there: what if search engines are actually answer engines? We're going to explore the incredible potential of answering people's questions with your content. By covering every possible question within your niche, you'll establish your site as an authority, do your keyword research, and become a reference for others – all in one go!But, that's not all! The second part of our discussion veers into a more practical territory. How do we find the questions your audience is asking, and how do we...
2023-11-03
08 min
SEO Is Not That Hard
Monetising - Digital Products
Send us a textWhat if I told you that the skills you already possess could actually be the key to creating a lucrative digital product? As the founder of keywordspeopleuse.com, I have some first-hand experience to share. Follow along as we unravel the world of digital products, exploring everything from eBooks and online courses to photography and website templates. Whether you're selling on major marketplaces like Amazon or your own website, there's a wealth of opportunities waiting to be discovered.We'll be diving into some real-life success stories, including my personal experience of...
2023-11-01
11 min
SEO Is Not That Hard
Monetising - Display Ads
Send us a textAre you ready to turn your website into a golden goose? I'm Ed Dawson, here to guide you through the labyrinth of display ads, showing you how they can be your website's cash cow. I'll introduce you to these ads, their various types and how they function. You'll grasp how they generate income, either via cost per click (CPC) or revenue per thousand impressions (RPM), and become familiar with some jargon in the display advertising world. You'll realize that setting up display ads is a piece of cake compared to affiliate marketing, with...
2023-10-30
12 min
SEO Is Not That Hard
Monetising - Affiliate Marketing
Send us a textWe start by dissecting the roles of every player in the game – the merchant, affiliate marketer, consumer, and the oft-ignored affiliate network. Discover how affiliate networks can be your secret tool to scout the best products and niches, and get the inside scoop on how to win a merchant's approval. The first half is all about setting the stage – understanding the participants and their motivations.As we transition to the second part, it's all about taking action. We talk about how to pick a niche that resonates and the steps to get...
2023-10-27
17 min
SEO Is Not That Hard
When should I monetise my website?
Send us a textWhat if you had the blueprint to effectively monetize your website, without undercutting your hard-earned traffic or user experience? Join me, Edd Dawson, as I dish out hard-won insights and practical strategies on how to turn your website into a money-making machine. We'll navigate the world of e-commerce and lead generation, shedding light on why these types of websites should be monetized from the get-go, and then, pivot to a different monetization timeline for content-driven sites like travel blogs or recipe sites.SEO Is Not That Hard
2023-10-25
10 min
SEO Is Not That Hard
Deciphering E-E-A-T with Google Patents
Send us a textEver wondered how Google determines the ranking order of web content? We will reveal how EEAT - experience, expertise, authority, and trust - guides this process. We'll discuss how the addition of the second 'E' for experience in 2022 has redefined content ranking. We'll also explore the endemic issue of credibility in author bios and examine two intricate patents - generating author vectors and generating website representation vectors - that we believe are strongly tied to EEAT.In the second half of our conversation, I'll guide you on how to assert yourself...
2023-10-23
18 min
SEO Is Not That Hard
Google Patents
Send us a textEver wonder how SEO can sometimes appear as a mysterious box with unpredictable results? What if we could uncover some of its secrets directly from Google’s patents? Yes, you heard it right. In this episode, Edd Dawson, the founder of KeyWordsPeopleUse.com, decodes the intricate world of Google's patents, explaining how these can be utilized to enhance your understanding of Google's search process, especially from an SEO viewpoint.Links:- Google People Also Ask Patent- Seobythesea.com- Google Patent Search Engine...
2023-10-20
13 min
SEO Is Not That Hard
Mastermind Groups: The Untapped Resource in your SEO Strategy
Send us a textWhat if you had a group of trusted peers to bounce off your business challenges and SEO queries? Discover the transformative power of Mastermind groups in this episode where our host, Edd Dawson, founder of KeywordsPeopleUse.com, takes you on a journey through his experiences in his own Mastermind group since 2015. He emphasizes how these groups foster a culture of honesty and openness, providing an outlet for entrepreneurs to discuss the highs and lows of their business trajectory, something that is often missing when running a business single-handedly.Edd also connects...
2023-10-18
12 min
SEO Is Not That Hard
More Google Updates and new features at KeywordsPeopleUse.com
Send us a textAre you feeling the tremors of Google's constant updates in your SEO? Don't let it rattle you! In our latest episode, we decode the effects of Google Core updates and Spam updates, laying out strategies on how to ride the wave calmly. Our host, Edd Dawson, shares his insights on how to understand these changes and adapt your SEO strategies accordingly. But that's not all! We also announce new features on our platform, KeywordsPeopleUse.com that aim to enhance your user experience. Whether you're a free user or a paid subscriber, o...
2023-10-16
07 min
SEO Is Not That Hard
Helpful Content Update - some early findings
Send us a textWhat if there's a pattern hidden within the Google Helpful content update that can drastically impact your website's SEO? Join me, Edd Dawson, as we meticulously analyze the update's effects on my various websites and how they are monetized. Surprisingly, it appears that sites monetized purely by affiliate weren't negatively affected, while those with display ads saw reduced traffic. Intriguingly, my newest, unmonetized sites experienced a significant boost in traffic as the update concluded.Are display ads the culprit behind the slump in traffic? I'll be testing this hypothesis by removing...
2023-10-13
07 min
SEO Is Not That Hard
The additional benefits of building Topical Authority
Send us a textSure, building topical authority is great for SEO, but it's also got benefits above and beyond that, including more immediate ones.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you...
2023-10-11
07 min
SEO Is Not That Hard
How to have great ideas
Send us a textHaving great ideas isn't as hard as you think, you already will have had loads of great ideas, you are just missing out on them by not using the very simple process we'll cover in this episode.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson...
2023-10-09
06 min
SEO Is Not That Hard
September 2023 Google Helpful Content Update
Send us a textThe September 2023 Google Helpful Content Update has been the biggest I've seen in many years, probably the biggest since Penguin and Panda almost 10 years ago.Here's my thoughts on the update, and what I'd do next.The Google help document about creating helpful content that I refer to can be found here https://developers.google.com/search/docs/fundamentals/creating-helpful-contentSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and...
2023-10-06
15 min
SEO Is Not That Hard
Why you shouldn't chase keyword search volume
Send us a textHave you been running around in circles, searching for those elusive high-volume keywords? Stop. Take a breath, and turn your SEO strategy on its head. We explore the concept of building a useful website, one that answers the people’s questions, thereby ranking organically for more keywords. It's not just about hitting high volume keywords, sometimes the magic happens in the most unexpected places. Trust us, you can't cover it all, and you don't have to. From content strategy to website hierarchy, we tackle it all. But here's the thing, you can't...
2023-10-04
08 min
SEO Is Not That Hard
So I caught COVID, again. Here's how it's affected my income.
Send us a textCOVID sucks, that's for sure. Hear how coming down with it again affected my business and income.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your S...
2023-10-02
04 min
SEO Is Not That Hard
White Hat to Black Hat and everything in between.
Send us a textEver felt confused about the SEO world's terms - white hat, black hat, and even the grey area in between? We trace back the origins of these terms to 1950s Western films and how they've evolved into SEO terminology today. We'll dissect the potential implications of employing black hat techniques, highlighting their impact on the longevity of your project. Also, we dive into the darker side of black hat SEO, where techniques can cross into illegal territory. Whether you're a white hat, a black hat, or somewhere in the grey area, t...
2023-09-29
13 min
SEO Is Not That Hard
Quick SEO Tip #37 - Handling Google Updates
Send us a textEver been hit by a Google update and felt like the world is ending? Edd's been there and done that, here's his advice on how to handle a Google Update as it's rolling out.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101...
2023-09-27
09 min
SEO Is Not That Hard
Quick SEO Tip #13 - Patience
Send us a textSEO is a long term play, you need patience and perseverance to get the best results.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO...
2023-09-25
05 min
SEO Is Not That Hard
Why I launched KeywordsPeopleUse.com
Send us a textIn this episode, Edd covers why he founded KeywordsPeopleUse.com, the 'Authority Builder Framework' it's built around, and how to use it to build authority and organic rankings for any topic.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get...
2023-09-22
15 min
SEO Is Not That Hard
The story of Broadband.co.uk
Send us a textIn this episode, Edd covers the story of the broadband comparison website broadband.co.uk from its inception in 2004 to his successful exit in 2021.It wasn't all plain sailing, with several challenges along the way, notably Google Panda and Penguin penalties that had to be overcome.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your...
2023-09-20
21 min
SEO Is Not That Hard
How did I end up in SEO?
Send us a textA common question I get asked is "How did you end up in SEO?"So here's the short story of where I came from and how it landed me quite accidentally in the world of SEO.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips...
2023-09-18
11 min
SEO Is Not That Hard
Quick SEO Tips #1 - Speed
Send us a textHow would you react if I told you that Google hates slow-loading sites? Yes, you heard that right. In this episode, we're tackling the often overlooked importance of site speed in SEO. We'll explore how Google's user-centric approach places a high value on quick, snappy websites that deliver not just the right answers, but also a smooth user experience. In the following part of our chat, we'll get hands-on with tools like Google's Page Speed Insights and Pingdom Website Speed Test - invaluable resources that will help you assess you...
2023-09-15
11 min
SEO Is Not That Hard
Why "SEO Is Not That Hard"?
Send us a textIn this episode, Edd covers why he named the podcast "SEO Is Not That Hard".SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7...
2023-09-13
07 min
SEO Is Not That Hard
Getting Started
Send us a textIn this episode, Edd covers the topic of Getting Started.If you don't get started, then nothing will ever happen for you, so it seemed the perfect topic to cover as the first podcast.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips...
2023-09-11
04 min
Create. Share. Engage.
Edd Bolton: SmartEvidence and competency portfolios
Edd Bolton, MA, is Learning Technologist at Solent University in Southampton, UK. He's been working with portfolios for many years now, supporting students and academic in their practice. He's particularly interested in competency portfolios and how to integrate them into apprenticeship degrees to assist students progressing through university and gain the competencies they need for their future job.Edd shares his practice and why he loves the SmartEvidence functionality in Mahara that allows you to map competency standards to portfolio elements.Go to the episode page for the transcript.Connect with Edd
2023-01-31
23 min
L'envers du dessert
48. FAQ : EDD fête son premier anniversaire !
1 an de podcast, d’entretiens, de rencontres avec des pâtissiers comme Nicolas Paciello, aux chocolatiers comme Jacques Genin. Des journalistes comme François Blanc en passant par la pétillante Mercotte. Alors pour ces 1 an, cette fois-ci, ce n’est pas nous qui posons les questions mais vous, et nous, on y répond ! Alors oui on y parle pâtisseries, gâteaux et petits plaisirs mais pas seulement. On revient sur nos moments préférés de cette première année, ce qu’on en a retenu, ce qui nous a marqué. Puis évidemment on aborde ceux à venir...
2021-05-19
36 min
The Edd Frenzy Show
Edd Frenzy Show Ep. 7
Bienvenidos al sexto episodio de Edd Frenzy Show, en este capítulo tuvimos la oportunidad de platicar con todos los integrantes de Helter Skelter Radio. Quienes nos comparten sus experiencias a la distancia, las nuevas formas de comunicar haciendo uso de los medios digitales y las oportunidades que les han brindado la pandemia Si te gustaría aparecer en el próximo capítulo puedes escribirme en los comentarios o mandarme un DM en mis redes ;) FACEBOOK: https://www.facebook.com/eddfrenzy/ TWITTER: https://twitter.com/eddfrenzy INSTAGRAM: https://www.instagram.com/eddfrenzy/ TIKTOK: https://www.tiktok.com/@eddfrenzy PATREON: http...
2020-10-04
34 min
The Edd Frenzy Show
EdD Frenzy Show Ep. 6
Descripción Youtube Bienvenidos al sexto episodio de Edd Frenzy Show, en este capítulo platicamos con Four un artista emergente que nos narra el impacto que ha tenido en sus proyectos musicales ante la pandemia, además de exponer su puntos de vista de las nuevas formas de aprendizaje en línea. Por otro lado la profesora Mariana Carbajal junto con su pareja Edgar Luna nos comentan las oportunidades que les ha brindado este confinamiento para emprender en el área deportivo, así mismo su experiencia como docentes al impartir clases en las nuevas aulas. Si te gustaría aparecer en el p...
2020-09-26
59 min
The Edd Frenzy Show
EDD Frenzy Show Ep. 5
Descripción Youtube Bienvenidos al quinto episodio de Edd Frenzy Show, en este capítulo vamos a platicar con Nat, alumna de prepa 6 en la UNAM nos explica los cambios que ha vivido al tomar clases en línea, sus interés hacia la fotografía y los problemas que ha lidiado en la cuarentena. Diego Walle un Dj/productor en la escena del house nacional, nos comenta el proceso creativo sobre su nuevo sencillo “Vamos a Bailar” y el impacto de la industria musical en este periodo tan incierto. Si te gustaría aparecer en el próximo capítulo puedes...
2020-09-01
36 min
The Edd Frenzy Show
Edd Frenzy Show Ep. 4
Bienvenidos a un nuevo episodio de Edd Frenzy Show, en este capítulo entrevistamos a: Larissa Aguirre que nos comenta el impacto que hemos tenido a lo largo del confinamiento con el distanciamiento social y el uso de redes sociales como medio de comunicación; así mismo contamos con la valiosa información de Néstor González sobre el contexto socio-económico a nivel mundial y en el interior de la república . Si alguien está interesado en participar en los próximos episodios mándame un DM o haz un comentario debajo. FACEBOOK: https://www.facebook.com/eddfrenzy/ TWITTER: ht...
2020-07-12
55 min
The Edd Frenzy Show
Edd Frenzy Show Ep. 3
Sean bienvenidos a un nuevo episodio de Edd Frenzy Show, en este capítulo hice un especial con algunos amigos que estudian en el IPN debido a que hace un par de días fue el día del Politécnico. Nuestra primer invitada es Perlita, quien actualmente se encuentra estudiando QBP, nos platica sobre su experiencia ante esta situación y dándonos tips de suma importancia. Por otro lado Arian y Jhovany que se encuentran estudiando ingenierías nos aportan tips para ver el aprendizaje de las matemáticas con interés. Si alguien está interesado en participar en los pró...
2020-05-30
47 min
The Edd Frenzy Show
Edd Frenzy Show Ep. 2
Hola a todos al segundo episodio de Edd Frenzy Show, en este capítulos nos cuentan proyectos personales y experiencias que han vivido Yanina, Sebastián y Marco. Yanina es una chica que actualmente estudia en el IPN a nivel superior, Sebastián nos platica un poco sobre su trabajo como productor musical, mientras que Marco quiere apoyar a todos los interesados en crear cursos para ingresar a la UNAM en media superior. Si alguien está interesado en participar en los próximos episodios mándame un DM o haz un comentario debajo. FACEBOOK: https://www.facebook.com/eddfrenzy/ TWITTER: https...
2020-05-05
51 min
The Edd Frenzy Show
Edd Frenzy Show Ep. 1
Bienvenidos todos al primer episodio de Edd Frenzy Show. Lo que van a escuchar va ser una documentación en formato de entrevistas sobre cómo múltiples personas de diferentes contextos estamos enfrentando este curioso año 2020 y específicamente este momento relacionado al COVID-19. En este episodio nos relatan un poco de su experiencia del quedarse en casa Kenya y Johan. FACEBOOK: https://www.facebook.com/eddfrenzy/ TWITTER: https://twitter.com/eddfrenzy INSTAGRAM: https://www.instagram.com/eddfrenzy/ TIKTOK: https://www.tiktok.com/@eddfrenzy LINKEDIN: https://www.linkedin.com/in/eduardo-cruz-55414919b/ PATREON: https://www.patreon.com/eddfrenzy
2020-04-25
52 min
Edd Abbas
Terbeyit Sheri3 ft. Kami & DJ Goadman - ترباية شارع مع كامي و دج غودمن
Written by Edd Abbas & Kami Produced by Edd Abbas Additional Kuts by Dj Goadman Lyrics: إحتراما للشارع بيمشي حافي عالزفة للفرص لاطي بضل مراقب منتبه خطط عم تنرسم من أول ما نهارو يبتدى وقت فراغ ما عندو حتى مع الصحاب ما بيلتهي مثل الشبح لا بينطال لا بينكمش، ما بتشوف وجو إلا إذ ناطر بضاعة لتستلم مولد طاقة للمناطق تنتشى، عكس حكيمك بهمو المنافض تمتلي أعشاب بتنسيك لأيا قارة بتنتمي، صار باني إمارة من ورا الحجارة البتحترق ما بيشفق عحدا لا بخاف لا بينعجب، ثقافة ذئب، غريزة البقاء بالفكر داري بالأضرار بس شايف المصاري عم تندفع و داري بالمستهلك كيف عن الواقع منفصل عم بغزي إدمانو فصار بفضاؤ منعزل، عم بيتراجع حتى فات بصراحتو الكذب أما هو بس ببيع ما بيتعاطة و من وقت لوقت بوكل مندوبين للم الفراطة و أكيد الدين ممنوع و إذ في تقصير من حدا بصير الصيد مسموح بفلت الكلاب فالأفضل بالبيت ما تكون، خدلك شي كمشة تياب ونقول ع غير مكوك حتسب الساعة الفتت بهيك مشروع، عالشارع ما بتحتال و القوانين هيك بتقول و هيك معظم الأغبياء بتموت، والمشكلة إن ولا قانون من هول بكتاب مكتوب البيعرف بيعرف، و الما بيعرف حيعرف من أول ما حتفوت بهيك موضوع ترباية الشارع، ما بتعملك رجال عالأرجح حتعملك سفاح أو دجال بس بالنهاية مش كل العالم مثل بعضا بترجع للنفسية فمش مهم وين تربيت Al Moutarakam 2 is the Sequel to Edd Abbas 's 1st Solo Concept Project titled "Al Moutarakam". Al Moutarakam 2 is mostly self produced with additional productions from @djlethalskillz , @Qarar from @soulplanelb , @stormtrap , @StickyNoizeholy @beat-heatmaker-toop and an unknown soldier. Special guest features by Ta2irat el Rou7's own @Mahmoud-Ramadan-1 & @Zeinedin , ivory Coast's finest Tupai & Kami, Germany's multi talented artist @LMNZ and Ramallah's poetic spirit @she3rap . Additional sax by Bilal Tarabay on tracks (3 - 5 - 10 ) Additional guitars and vocals by CC on the track "Tajribeh ma3 CC" Additional bass guitar by @john-imad-nasr from @FareeqElAtrash on the track "elMa Zahir". Additional Kuts by @DjGoadman on the track "terbeyit Sheri3" Mixed and Mastered by @Jean-Madani Artwork courtesy of the graffiti artist Spaz Uno
2020-03-26
04 min
Edd Abbas
Torra Na2sheh - طرة نقشة
Written by Edd Abbas Produced by Edd Abbas & Mbee from Sticky Noize Al Moutarakam 2 is the Sequel to Edd Abbas 's 1st Solo Concept Project titled "Al Moutarakam". Al Moutarakam 2 is mostly self produced with additional productions from @djlethalskillz , @Qarar from @soulplanelb , @stormtrap , @StickyNoizeholy @beat-heatmaker-toop and an unknown soldier. Special guest features by Ta2irat el Rou7's own @Mahmoud-Ramadan-1 & @Zeinedin , ivory Coast's finest Tupai & Kami, Germany's multi talented artist @LMNZ and Ramallah's poetic spirit @she3rap . Additional sax by Bilal Tarabay on tracks (3 - 5 - 10 ) Additional guitars and vocals by CC on the track "Tajribeh ma3 CC" Additional bass...
2020-03-26
03 min
Edd Abbas
٤ مجانين - بالإشتراك مع بيل أمليه، شعراب و ياسين
Edd Abbas X @bill-amaliyeh X @she3rap X @yaseenpalestine Produced by Edd Mixed / Mastered by Yaseen Kassem Artwork by She3rab Edd 's verse 1 - 2 - ما في حد ملطوش قدي 3 -4 ما في فيوز مش محروق عندي 5 - 6 عن افعالي مش مسؤول فلما تشوفوا المتلي روحو تخبوا بالبيوت العالم المتلي بوجود عالم معقول تفقد اعصابها لا شعورياً صدق ايدي على الزناد بتصير تردف لحالها ما بدك تعرف على كم بني ادم تعديت بكتب اسمك يا حبيبي بدماتك على الحيط بعمرك كنا نوقف على الحاجز على الهوية نقعد نقتل لتحت الجسر ننقل جثث فيهم ليلة نقعد نستف المدرسة ما شفتها ففيني قول انه معارفي مش شيك خريجة حبوسه وتجار طحين خبير فرودة استيراد وتصدير حاضر جلسات اعدام اكتر منك حاضر افلام مني شاطر بالطبخ ياما حارق عالم بالزيت فيك تصدق فيك تشكك فيك تشكل لجنة معارضة اذا بترتاح فيك تغمق تستجوب حتشوف معظم العالم خوتان Bill Amaliyeh 's verse قال أنا إللي مجنون أنا بس لأني عم جرب كون أنا بمجتمع نبنى بالمبدأ على عش يا ولد كما فعل الاب ولك بعرف أب فروحوا لعبوا، و إلا من الجوع راح بتموتو بقبو العفو، بفالو بيل عم بقلب العمى صاير عم جن لإكتب أنا نعم بالمكتب عم بقعد عم جرب ما اخمد أو إفقد أمل كل ثانية عم تمرق بحس متل فاك البيل إنتهى مع اني بألبومي بفكر أكتر من الجنس و العشا بس براسي في خوف إنو إترك هالكون قبل ما لحق أنا إترك أثر بس فشر انتهي قبل ما انهي و فشر إنو إنت تحطني بعلبة و هالجنون المتلك عاملو تهمة محسوبك على كتفو ناتعو نجمة ناتعو نجمة ناتعو نجمة محسوبك على كتفو ناتعو نجمة و بدك الناتو وكل شي، جيوش و قرود عالارض لحتى تجرب تاخدو مني و ما بتاخدو مني، فشر تاخدو مني ما بتاخدو مني، ما بتاخدو مني She3rab's verse أنا خلف القضبان ِ .. أربي جنوني .. خلاِف الكيان ِ .. أمد ُ الحروف ألوفاً.. ..أربي خيولاً .. وأصنع طوفاً ،، وأعبرُ اليم ¬أدك حصون طروادة وأكتب شعر الإلياذة .. وأكتب ُ أول حرف ٍ وأرسمُ فيهِ ..أوروك..جلجامش.. وليس يهمني أكنتُ في الضوء ِ أم كنت ُ في الهامش.. أغني مِزاج ِ بغير صنوف ٍ وغير برامج.. وهذا الغبي عريض ُ الجبين.. عريض البراجم يقول بأني ولدت ُ فقيراً ، وليس يربت ُ فوقي الهنا و عقلي ليعجز أن يستضيء و عقله مثل قطوف ِ الجنى يحدث ُ عنه و يسأل منه و ينزف ُ فناً على حينا يكلم ُ بعضاً و ينبذ بعضاً ، و كان يكرر ما قد عنى سلام ٌ عليك حبيبي فهلا أرعويت .. وهلا ارتويت .. وهلا اشتبهت بأنك أنت .. ربيب ُ الرباب ِ .. أوروبربت موغابي؟! ... وحلوى الزلابي .. ؟! ويهبط ُ فوقك َ حشد ُ الذُباب ِ !! فمالي وحالي .. يدور ُ الكلام برأسي وجفني كثير ُ النعاسِ .. يحل ُالجنون بقومي إذا ما أدرت ُ حواسي كأني خرجت ُ لتوي من غرفة طبٍ نفسي .. أعزي إياسي.. سأجذع ُ أنفَ إمام ِالضلال ِ .. بسيف سليط ٍ .. وأشرب فوقهُ كأس نبيذ ٍ غريب ٍ لذيذ ٍ ليعرف كيف يباري نصالي .. كثير ُ النفاق ِ .. مثير ُ الجدال ِ ... فمالي ونابي بعظمك حتى النخاعِ رأيت حِجار القلاع ِ ؟ Yaseen's verse معقول مرضنا النق على الحالة ولا خربان الدنيا والبطالة يمكن شعبنا قليل مروة ولا عنجد شغل مش عم بلاقي ليش لكل مشكلة بلاقي حجة ليش ما بلوم ذاتي ليش الكل خايف يحكي ليش متخبي تحت الطاولة عقدة بتعدي بتكفر و بتدعي بتتدعي الوحدة وبتقوص كرمال وحده خبز وملح خبس و ربح خزل وخدع خد وانقلع بالحياة كتير ايجابي ماخد الراب ذي الغسالة بكب طاقتي السلبية وبدفنا بإسطوانة رامي مالك مالي ومالك حرامي الملك إماني هلك وانا الة شغالة بالعتالة عشان فرانك مالي مش مالي فايدة للبنك ادماني بدماغي خلاية عم بفكك لي بقلك المخيم محطة قله يروح ي**ك
2017-07-09
05 min
Edd Abbas
Nizameh Mush Nizameh Feat Zeinedin (Prod Edd Abbas)
Written by Edd Abbas & @Zeinedin Produced by Edd Abbas Mixed & Mastered by She3rab Artwork by Grafiksein
2015-11-15
04 min
Three Devs and a Maybe
59: Guess Who's Back? Again...
We’re back folks. It’s been a few weeks since we last recorded and thanks to you all that enquired as to ‘where we were?’ Lew, Mike and Edd got together this week for a long overdue catch up. Turns out, we’ve all been up to quite a lot. Mike is winding down towards the end of his University course, Lew has been a learning machine during quieter times at work and Edd has been extremely busy with mainly Swift projects. We chat about the various things we have been doing and things ahead. Lew then discu...
2015-03-29
59 min