Shows
The Modern MarketerHow to Turn Your Google Business Profile Into a Lead MachineIn this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the fastest and most overlooked ways businesses can generate real marketing results without increasing ad spend or waiting months for SEO to work.If your marketing feels slow, expensive, or invisible, your Google Business Profile may be the missing link.Eddie walks through a practical, no-fluff strategy for turning a Google Business Profile into a high-intent growth asset that drives calls, website visits, and local visibility quickly. You’ll learn why this channel delivers faster wins than most marketing tactics, ho...
2026-02-0807 minThe Modern MarketerCustomer Engagement Strategy: How to Build Relationships That Drive GrowthWith acquisition costs rising and trust in traditional advertising declining, brands can’t afford to rely on constant new traffic. The advantage today comes from retention, loyalty, and lifetime value. Host Eddie Garrison walks through what a true customer engagement strategy looks like, how to map it across the entire customer lifecycle, and the practical systems that turn one-time buyers into long-term advocates.You’ll learn:What customer engagement actually means (beyond email and social)How retention outperforms acquisition financiallyThe 5 stages of the engagement lifecycleTactical plays like lifecycle campaigns, onboarding optimization, proactive support, and commu...
2026-02-0108 minThe Modern MarketerWhy 37% of Consumers Now Start With AI Instead of GoogleSearch is no longer just a tool. It is becoming the decision layer between people and brands.In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down new research showing that 37% of consumers now begin their searches with AI instead of Google and why this shift is redefining SEO, brand visibility, and how buying decisions are formed.You’ll learn how AI is replacing traditional search as the first point of discovery, why users prefer AI-driven answers over link-based research, and how this changes the entire customer journey, from awareness to purchase. Ed...
2026-01-2508 minThe Modern MarketerLittle Treat Culture: How Everyday Moments Build Real LoyaltyIn an era of AI, automation, and hyper-optimized customer journeys, brand loyalty is no longer built through big campaigns or flashy experiences. It’s built in the quiet moments in between.In this episode of The Modern Marketer Podcast, host Eddie Garrison explores the rise of “little treat” culture, the small, human-centered interactions that make customers feel understood, respected, and valued. From thoughtful onboarding and frictionless design to empathetic error handling and timely insights, these micro-moments are reshaping how trust and memory are formed in modern brands.You’ll learn:Why large campaigns are losing t...
2026-01-1809 minThe Modern MarketerSmarter Audiences Are Being Shaped by Synthetic DataAudiences aren’t just getting smarter — they’re being simulated.In this episode of The Modern Marketer Podcast, Eddie explores how synthetic data is fundamentally changing the way brands understand customers, test strategies, and make decisions.What happens when every company can model markets, predict outcomes, and optimize campaigns before spending a single dollar? The answer isn’t just better marketing, it’s a new set of risks, including false confidence, competitive sameness, and the erosion of strategic judgment.You’ll learn:What synthetic data actually is and how it differs from traditional a...
2026-01-1109 minThe Modern Marketer5 Signals Already Reshaping How Brands Will Win in 2026While many teams are still focused on visibility, content volume, and short-term optimization, the real growth battle is moving upstream. AI agents are influencing purchase decisions, large language models are determining which brands get recommended, and trust is being evaluated by systems long before a human ever compares options.In this episode of The Modern Marketer Podcast, Eddie breaks down the five signals already reshaping how brands will win in 2026 and why most marketing strategies are quietly falling behind.You’ll learn how AI is shifting from creative output to creative intelligence, why synthetic data is...
2025-12-3110 minThe Modern MarketerWhat McDonald’s AI Ad Disaster Teaches Every MarketerIn this episode of The Modern Marketer, host Eddie Garrison breaks down the McDonald’s AI Christmas ad controversy and why it matters to every marketer experimenting with AI today.After intense backlash over unsettling visuals, tone-deaf holiday messaging, and accusations of “AI slop,” McDonald’s quietly pulled the ad from official channels. But this wasn’t an AI failure, it was a marketing one.Eddie dives into what McDonald’s got wrong, how creative direction and emotional misalignment fueled the backlash, and what the brand could have done differently. More importantly, he shares practical lessons mark...
2025-12-2108 minThe Modern MarketerThe AI Visibility Layer: Why SEO + PPC Will Never Be the SameAI has officially changed the rules of digital visibility and most marketers are still playing last decade’s game.In this deep-dive episode, Eddie Garrison breaks down the new three-layer visibility ecosystem where SEO, PPC, and AI work together… and where AI-generated answers are quickly becoming the most influential visibility channel of all.If you care about search, ads, content, branding, or digital strategy, this episode is essential listening.Because the brands that adapt to the new AI visibility layer won’t just get seen… they’ll get chosen.Tune in and future...
2025-12-0712 minThe Modern MarketerThe 5 Steps to Winning Search in the Age of AIIn this episode, Eddie breaks down the seismic shift happening in search, discovery, and digital visibility.Half of all Google searches now end with AI-generated summaries. That means your customers are getting answers without ever visiting a website, maybe even yours. Ranking #1 is no longer the finish line. It’s just the entry ticket.In each episode, Eddie guides you through the new search landscape, where SEO meets AEO, GEO, and AI-powered content strategy. You’ll learn how to:• Be Found by search engines • Be Chosen by AI assistan...
2025-11-0810 minThe Modern MarketerWill Your Brand Survive the AI Search Revolution?AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research from Search Engine Land showing that 90% of businesses fear losing SEO visibility as AI-driven search engines like ChatGPT and Gemini take over how people discover brands.Learn why traditional SEO is evolving into GEO — Generative Engine Optimization, what it means for your brand’s online presence, and the concrete steps marketers can take right now to stay visible in AI-generated answers and summaries.If ranking #1 on Google used to be...
2025-10-2807 min
Indiana Sports Talk Podcast9:30 PM – 10:00 PM (Eddie Garrison, Nathaniel Finch) 10/04/25A Saturday night edition of Indiana Sports Talk kicks off with Eddie Garrison who’s filling in for coach Bob Lovell one more time. He previews the show and recaps a huge Saturday in college football. Then, Eddie and Nathaniel Finch discuss a special guest who stumbled into the studio as well as the upsets in college football. Eddie rounds out the hour by previewing the Colts-Raiders matchup taking place Sunday afternoon. See omnystudio.com/listener for privacy information.
2025-10-0521 minIndiana Sports Talk Podcast9:30PM – 10:00PM - (Mark Jaynes, Eddie Garrison) – 8/8/25It’s another Friday night edition of Indiana Sports Talk, and Coach Bob Lovell has returned from his summer break! He is joined by tonight’s studio host Eddie Garrison and producers Landon Coons & Caden Colford. Coach starts the show joined with Mark Jaynes of IndyCar Radio to preview this weekend’s BitNile.com Grand Prix of Portland and if Alex Palou can clinch his fourth championship. Later, Coach wraps up the first hour with Eddie Garrison to recap the Indianapolis Colts week 1 preseason 24-16 loss to the Baltimore Ravens and the Indiana Fever losing Aari McDonald and Sydney Colson...
2025-08-0921 minIndiana Sports Talk Podcast9:30 PM - 10:00 PM – (John Herrick, Eddie Garrison, Jace Hodge) - 7/18/25John Herrick begins the show after a scoreboard update from Eddie Garrison, John Herrick sets the show up for what is to come over the course of the next 2 and a half hours. He then talks about the WNBA All-Star festivities ongoing in Indianapolis and gives people an idea of what to expect from the city. John then brings in both producer Jace Hodge and Eddie Garrison to talk about their respective baseball teams as the MLB gets back underway post-All-Star break. See omnystudio.com/listener for privacy information.
2025-07-1921 min
The Ride with JMVFull Show: Eddie Garrison and Marc Dykton Fill In!00:00 – 23:45 – JMV is out again, and Eddie Garrison and Marc Dykton are here to fill in on a Thursday edition of the show! They begin by discussing the injury to Caitlin Clark, who just announced she will not participate in on-court All-Star Weekend activities. They also toss around the idea of Victor Oladipo rejoining the Pacers. 23:46 – 36:11 – Bria Goss from the Fever Radio Network joins the show! Bria discusses the Indiana Fever and their loss to the New York Liberty, the injury to Caitlin Clark, the WNBA All-Star Game in Indianapolis, and more! 36:12 – 45:43 – Eddie and Marc talk some Colts foo...
2025-07-182h 15Indiana Sports Talk Podcast10:00PM-11:00PM (Eddie Garrison, James Boyd, John Nolan) 7/12/25Indiana Sports Talk Guest Host Eddie Garrison begins this hour continuing his thoughts on Myles Turner’s move to sign with the Milwaukee Bucks. He then is joined by 93.5/107.5 The Fan’s James Boyd, beat writer for The Athletic, with insight on how the Colts roster is shaping up, and his thoughts on the season ahead so far. Eddie then turns to talking about the Indiana Fever with radio play-by-play voice John Nolan, ahead of their game against the Dallas Wings tomorrow. He rounds out the hour talking about Pato O’Ward’s win during the Synk 275 at Iowa Speedway...
2025-07-1344 minIndiana Sports Talk Podcast9:30PM-10:00PM (Eddie Garrison, Greg Rakestraw, Howard Kellman) 7/12/25After an update from Network IN Updates Anchor Nathaniel Finch, Indiana Sports Talk Guest Host Eddie Garrison starts tonight’s edition with a preview of the night. Then, he is joined by our first guest of the night, Greg Rakestraw of the ISC Sports Network to break down the Indy Eleven’s 1-0 win over Rhode Island FC. To continue this winning Saturday, Voice of the Indianapolis Indians Howard Kellman then joins the show to recap the Indians’ 6-1 win against Gwinnett. Eddie then finishes this part of the show with his thoughts on how the Pacers could use this N...
2025-07-1321 min
Query & CompanyJoey Mulinaro & Eddie Garrison guest host on a Friday!0:00-22:10 – With Jake Query wandering aimlessly around the New England area, Query & Company is forced to scrape the bottom of the barrel as Eddie Garrison & Joey Mulinaro fill in. Joey & Eddie start the show talking about the Pacers draft last night, then they reminisce on the Pacers’ run now 5 days following heartbreak. Joey poses the question- what is the one moment you will remember most 10 years from now? 22:10-43:25 – Eddie & Joey are joined by Jeremiah Johnson of Pacers TV. After a discussion on JJ being maybe the sharpest dressed man in Indianapolis, the Pacers’ sideline reporter/pre & postgame...
2025-06-272h 12Query & CompanyEddie Garrison & Marc Dykton host; Pacers NBA Draft + Big Fever News0:00-27:58 – Query & Company sounds a little different today. Producer Eddie Garrison & Fan Morning Show Producer Marc Dykton lock Jake out of the studio for a few hours. Eddie & Marc start the show previewing the entire show, talking about the breaking news regarding the Indiana Fever, everything going on with the Pacers (NBA Draft tonight) + some Colts discussion. 27:59-43:25 – Eddie & Marc are joined by Tony East of Forbes Sports, a beat reporter/podcast host covering the Pacers & the Fever. Tony starts by reminiscing on the great postseason that was for the Pacers, despite the devastating end on Sunday. They cover the M...
2025-06-262h 23The Modern MarketerWhy Traditional Customer Personas Are Dead and What to Do InsteadIn this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still clinging to and reveals what you should be doing instead. If your current customer persona isn’t helping you write better copy, create stronger offers, or connect on a human level—it’s time for a change. Whether you're a marketer, entrepreneur, or brand strategist, this episode will help you ditch the fluff and build a persona you’ll actually use one that transforms your messaging and drives real results. Tune in now and learn how to market t...
2025-06-2111 minIndiana Sports Talk Podcast9:30PM-10:00PM (Eddie Garrison, Greg Rakestraw, Bria Goss) 6/14/25After an update from Network IN Updates Anchor Nathaniel Finch, Indiana Sports Talk Guest Host Eddie Garrison begins tonight’s show with ISC Sports Network’s Greg Rakestraw with talk of sports across the Circle City – Indy Eleven’s win, thoughts on the upcoming Indiana Pacers’ Game 5, and a recap of the Indiana high school baseball state tournament. Eddie then turns to recapping the Indiana Fever’s 102-88 win against the New York Liberty. Bria Goss, Indiana Fever Radio Network’s color commentator, joins the show to give insight into this game in which the Fever gave the Liberty their first lo...
2025-06-1521 minThe Modern MarketerBeyond the Bot. What Marketing Agencies Offer That AI Can’t ReplaceIn a world where tools like ChatGPT can write your captions, generate ad copy, and crank out blog posts in seconds, many business owners are asking: Do I even need a marketing agency anymore? In this episode, host Eddie Garrison goes beyond the bot to unpack the real reason why human-led marketing still reigns supreme, especially when strategy, creativity, and emotional connection are at stake. If you’ve been tempted to let AI run the show, this episode will reframe the conversation and show you how humans and machines can work together to create something truly impactful.
2025-06-0717 minThe Modern MarketerCustomer Journey vs. Buyer Journey – Why You Need to Understand the DifferenceIn this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the most overlooked but critical distinctions in marketing today: the Customer Journey versus the Buyer Journey. Too often, businesses focus all their energy on getting the sale, ignoring what happens after the purchase. But modern marketing doesn’t stop at conversion. It starts there. Whether you're a marketer, business owner, or creative professional, this episode will change the way you think about your brand’s relationship with its audience, from the first click to lifelong advocacy.
2025-05-3110 minThe Modern MarketerHealthcare Marketing & Branding Trends GuideIn this episode of The Modern Marketer, Eddie Garrison dives deep into the top healthcare marketing and branding trends shaping 2025 and beyond. From the rise of hyper-personalized experiences and purpose-driven brands to the power of omnichannel strategies and emotionally intelligent design, this episode breaks down exactly what healthcare organizations need to do to stay relevant, human, and connected in a rapidly evolving landscape. Whether you're running a private practice, managing a specialty clinic, or leading a multi-location health system, this episode delivers actionable insights. The future of healthcare is personal, purposeful, and patient-centered—and the brands that lead with he...
2025-05-1010 minThe Modern MarketerThe State of Social Media: What’s Dominating and What’s DecliningAs we turn to 2025, understanding social media trends is crucial for businesses and marketers aiming to reach the right audience on the right platforms. The latest data from Pew Research provides valuable insights into how social media is evolving, highlighting some shifts in user preferences.
2025-01-0606 minIndiana Sports Talk Podcast9:30 PM - 10:00 PM – (Eddie Garrison, Matt Taylor) - 12/28/24Coach Bob Lovell starts the show after a Eddie Garrison update, Coach begins the show by talking with Eddie Garrison about the Colts playoff chances still being alive after the Bengals win over Denver, and the importance of starting the best players no matter the scenario. He then talks with the voice of the Indianapolis Colts Matt Taylor about the playoff scenarios remaining as they prepare for a matchup in New York tomorrow versus the Giants. See omnystudio.com/listener for privacy information.
2024-12-2922 minThe Modern MarketerThe Problems of Running Your Own Digital MarketingThe importance of a strong online presence for hospitality brands cannot be overstated. From attracting new guests to building long-term relationships with repeat customers, digital marketing is crucial for success. However, many hospitality brands face the dilemma of whether to handle their digital marketing in-house or outsource it to professionals. While taking on the task yourself might seem cost-effective, it’s essential to weigh the potential challenges. In this episode, we’ll explore the common problems hospitality brands encounter when running their own digital marketing and why it may not always be the best solution.
2024-11-2008 minThe Modern MarketerComparing the Cost of Hiring a Digital Marketing Agency vs. Going Solo in Hospitality MarketingIn today's competitive hospitality industry, effective digital marketing is crucial for driving bookings, enhancing guest satisfaction, and maintaining a strong online presence. But as a hospitality brand, how do you decide whether to handle your digital marketing in-house or hire a specialized agency? This guide will help you understand the costs associated with both options, allowing you to make an informed decision.
2024-10-2107 minThe Modern MarketerTop 10 Questions Hospitality Brands Should Ask Before Partnering with a Marketing AgencyAs a hospitality business—whether you’re a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. It can boost your visibility, drive more bookings, and free up your time to focus on providing top-notch service to your guests. But before diving into a partnership, it's essential to have a clear understanding of what to expect. Here are the top 10 questions you should ask before working with an outside marketing agency.
2024-10-2108 minIndiana Sports Talk Podcast11:00PM – 12:00AM - (Brendan King, Eddie Garrison, Paul Condry) - 10/19/24Brendan King calls in at the top of the hour to talk baseball with coach, then Eddie Garrison jumps in to talk all levels of sports topics. Paul Condry later calls in to talk High School Football and the Sectional matchups coming this week to wrap up the show.See omnystudio.com/listener for privacy information.
2024-10-2044 minIndiana Sports Talk Podcast11:00PM-12:00AM - (Matt Taylor, Paul Condry, Eddie Garrison) - 9/14/2024After a scoreboard update from Eddie Garrison, Coach Bob Lovell begins the final hour of IST with a conversation on the Indianapolis Colts. Matt Taylor, the Play-by-Play announcer for the Horseshoe joins to break down the matchup in Green Bay on Sunday. Then, Paul Condry of the Regional Radio Sports Network and author of Indiana Football Digest joins to talk about the best of the best from Week 4 of Friday Night Football and previews the top matchups from Week 5. Finally, Coach wraps up the show with a recap of the day that was in Indiana College Football. S...
2024-09-1542 minIndiana Sports Talk Podcast9:30-10:00 – (Nathaniel Finch, Eddie Garrison, Kurt Darling) – 9/14/24During the First Hour of Tonight’s show, Coach talks with Nathaniel Finch and Eddie Garrison about Lawrence North’s win over North Central 62-10. Then Kurt Darling with ISC Sports Network about Ben Davis’ win over Center Grove 42-19.See omnystudio.com/listener for privacy information.
2024-09-1423 minThe Modern MarketerThe Benefits of Partnering with a Marketing Agency for Your Hospitality BusinessIn the fast-paced world of hospitality, where guest satisfaction and operational efficiency are paramount, time is your most valuable asset. Running a hotel, resort, or any other hospitality business involves a multitude of tasks that extend far beyond simply providing a room or a meal. Marketing your business effectively is one of those crucial tasks—but it's also one that can consume a lot of time and resources. This is where partnering with a marketing agency that specializes in the hospitality industry can make all the difference.
2024-09-1107 minThe Modern MarketerTop 10 Questions to Ask Before Partnering with a Hospitality Marketing AgencyAs a hospitality business—whether you’re a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. It can boost your visibility, drive more bookings, and free up your time to focus on providing top-notch service to your guests. But before diving into a partnership, it's essential to have a clear understanding of what to expect. Here are the top 10 questions you should ask before working with an outside marketing agency.
2024-09-0909 minIndiana Sports Talk Podcast10:00 PM - 11:00 PM - (Eddie Garrison, Rob Doyle, Ryan Cole) - 8/30/24After a scoreboard update from Corbin Lingenfelter to start the hour, Network Indiana's own Eddie Garrison joined Coach Bob Lovell to recap the Decatur Central/New Palestine 21-21 tie. The game was suspended due to inclement weather and will resume tomorrow. Later in the hour, Gary McGinnis of IndianaHighSchoolSports.com joins to discuss the Zionsville/Lawrence Central game, suspended in the second quarter. The Bears led 6-3 at the time of the postponement. Next, Chatard Head Coach Rob Doyle joins to talk about the first half between his Trojans, a 28-7 "win" over Hanover Central. The game was called...
2024-08-3144 minThe Modern MarketerWhat Is a Hospitality Marketing Agency?In today’s episode, we’re exploring a vital topic for anyone involved in the hotel industry: the role and impact of a hospitality marketing agency. Whether you’re a seasoned hotelier or just starting out, understanding how these agencies can elevate your online presence and drive more direct bookings is essential. So, grab a cup of coffee, settle in, and let’s dive into the world of hospitality marketing.
2024-08-2812 minThe Modern MarketerHow Hotels Can Use Word of Mouth to Their AdvantageWord of mouth remains a powerful influence on consumer decisions, especially in the hospitality industry. Despite misconceptions, businesses can exert some control over this phenomenon.Consumers tend to choose your brand over others when they perceive it as popular among their peers. Additionally, prioritizing the satisfaction of existing customers can turn them into brand ambassadors, spreading positive word of mouth.Let's delve deeper into the concept of word of mouth and its significance in the hospitality sector.
2024-08-1907 minThe Modern MarketerOvercoming the Fear of Letting Go: How to Successfully Partner with a Marketing Agency for Your Hospitality BrandAs a hospitality brand, you've poured time, energy, and passion into building your business. Your marketing efforts have been a direct reflection of your brand’s voice and identity. So, the thought of handing over the reins to an outside marketing agency can be daunting. You might worry that an external partner won't truly understand your brand or that you'll lose control over the direction of your marketing strategy.But hiring an outside marketing agency doesn’t mean losing control of your brand’s voice or strategy. Instead, it’s about gaining a team of experts who can elev...
2024-08-1206 minIndiana Sports Talk Podcast11:00PM-12:00AM - (Eddie Garrison, Paul Niedig, Brendan King) - 8/3/2024After a scoreboard update, Coach Lovell and Eddie Garrison talk about the foundations of Network Indiana’s Indiana Sports Talk. Then, IHSAA Commissioner Paul Niedig joins the show to talk about the upcoming year in high school football. Then, Network Indiana’s own Brendan King calls in to talk not only about the South Bend Cubs, but all things Indiana (and Chicago) sports. Finally, Coach Lovell and Eddie close out the show. See omnystudio.com/listener for privacy information.
2024-08-0442 minIndiana Sports Talk Podcast9:30-10:00PM – (Eddie Garrison, Colts, Team USA) - 8/2/24It’s a Friday night on Indiana Sports Talk! After an Eddie Garrison scoreboard update, Coach Bob Lovell is back from summer vacation and it’s time to start previewing high school football and other sports around the state. Eddie and Coach talk about Indianapolis Colts, and Team USA. See omnystudio.com/listener for privacy information.
2024-08-0321 min
Scale Up Strategies: The Business Podcast for Coaches, Consultants, and SpeakersEmail Marketing Decoded: Boost Engagement and Maximize ROI with Special Guest Eddie GarrisonCan email marketing still be your secret weapon for business growth? You bet it can! In this episode, we're thrilled to sit down with Eddie Garrison, an award-winning marketing strategist, to dispel the myth that email marketing is outdated. Eddie shares eye-opening statistics about the billions of emails circulating daily and how often people check their inboxes, making it clear that email remains a powerful tool for engagement. We also walk down memory lane with Eddie, recalling our collaborative history and the vibrant, creative atmosphere at Podfest. From funny anecdotes to poignant insights, we underscore ho...
2024-07-2352 minIndiana Sports Talk Podcast9:30 PM - 10:00 PM – (Eddie Garrison, Jace Hodge) - 7/19/24Kurt Darling, in for Coach Bob Lovell today, begins the show after an Eddie Garrison scoreboard update, talking about a bit of racing including the practice today at the IMS for the upcoming Brickyard race. He then talks with producer Jace Hodge about the biggest storyline of the Colts upcoming training camp next week. Kurt Darling then asks both Jace Hodge and Eddie Garrison a question about the upcoming Olympics. See omnystudio.com/listener for privacy information.
2024-07-2021 minIndiana Sports Talk Podcast9:30 PM - 10:00 PM – (Eddie Garrison, Brandon Kim, David Woods) - 6/21/24Greg Rakestraw begins the show after a Eddie Garrison scoreboard update, Coach talks with Indy Eleven women’s coach Brandon Kim to talk over their draw tonight to clinch their postseason berth. He then talks with David Woods of the Indy Star to talk Olympic trials for swimming in Indianapolis among track and field events. See omnystudio.com/listener for privacy information.
2024-06-2221 minIndiana Sports Talk Podcast11:00PM-midnight - (Eddie Garrison, Paul Condry, Boog Sciambi) - 6/14/24In the second hour, after an Eddie Garrison scoreboard update, BK and Eddie talk about multitasking while calling games and producing shows, and keeping composed while you watch your favorite teams. Paul Condry and Tanner Camp join the show to talk about the upcoming high school football season, and Condry’s creation of his yearly magazine and the research his team put into it to ensure its accuracy. Boog Sciambi of the Chicago Cubs joins the show to talk about the team’s season so far, and the injuries the team has faced earlier in the season. They also talk...
2024-06-1543 minThe Modern MarketerUsing Hotel Rewards Programs to Drive BookingsIn the fiercely competitive hospitality industry, hotels are constantly seeking innovative ways to attract guests and drive bookings. One strategy that has proven to be both effective and mutually beneficial is the implementation of hotel rewards programs. These programs offer a plethora of advantages for both guests and hoteliers, creating a win-win scenario. In this episode, we’ll delve into the numerous benefits of using hotel rewards programs to drive bookings.
2024-05-2207 minThe Modern MarketerResponding to Customer Reviews in the Hospitality IndustryIn the ever-evolving landscape of the hospitality industry, where customer satisfaction is paramount, the significance of online reviews cannot be overstated. Whether positive or negative, customer reviews play a crucial role in shaping the reputation of hotels, restaurants, and other hospitality establishments. In this episode, we go over one aspect that often gets overlooked, the importance of responding to every review, a practice that can profoundly influence customer perception and loyalty.
2024-04-0310 minThe Modern MarketerSun, Fun, and Occupancy: Strategies for Summer Hotel SuccessSeasons have long been known to influence travel patterns, with the ebb and flow of travelers directly impacting hotel occupancy rates. From avoiding extreme weather conditions to seeking specific destinations based on seasonal preferences, travelers' decisions play a crucial role in shaping the hospitality landscape. In this episode, we'll explore eight strategies tailored to make your establishment stand out amidst the summer rush.
2024-03-2708 minThe Modern MarketerMarketing Your Restaurant on InstagramFood holds a significant position in the lives of individuals, encompassing cherished culinary delights, preferred dining establishments, and vibrant locales for savoring drinks and social interactions. The quest for delectable experiences ranks high among people's priorities, motivating them to share their culinary journeys, style choices, and preferred dining destinations. Instagram capitalizes on the capabilities of smartphone technology, serving as a platform that encourages its members to share their visual narratives through photos and short videos. In this episode, I'll go over some tips and tactics on how you can market your restaurant on Instagram.
2024-03-2011 minThe Modern MarketerMastering the Art of Hotel Newsletter MarketingIn the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your newsletter isn't capturing my attention, it's time to reevaluate your approach. The same holds for hotels diving into email marketing efforts. Many put in hours of effort but see minimal results. Fear not, for there are solutions, and mastering the art of hotel newsletter marketing is not as daunting as it may seem.
2024-03-1114 minThe Modern MarketerConnecting in Orlando - Insights on Traveler Relationships with Guest Crystal MorrellOn this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this property and the role connections play in hospitality in the massive travel market of Orlando, Florida,**Sheraton Lake Buena Vista and Marriot Hotel are registered trademarks of Marriott International. The views and comments expressed by the host and guest do not reflect those of Marriott International.
2024-03-0720 minThe Modern MarketerThe Psychology Behind Successful Hotel MarketingThe hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology emerges as a silent yet powerful partner, influencing guests' minds and behaviors. In this episode, we'll delve into the indispensable role psychology plays in hotel marketing, exploring how it shapes effective strategies and elevates the overall guest experience.
2024-02-2605 minThe Modern MarketerOutsourced Hotel Marketing: What’s Best for Your Hotel?In the competitive landscape of the hospitality industry, effective marketing is crucial for hotels to thrive. One crucial decision accommodation businesses must make is whether to manage their marketing efforts in-house or to outsource them to specialized agencies. Each approach comes with its own set of advantages, and in this episode, we'll explore five compelling reasons why outsourcing your hotel marketing might be the key to unlocking success.
2024-02-1906 minThe Modern Marketer8 Strategies to Increase Repeat Guests at Your HotelAs the hospitality industry evolves, retaining guests becomes more crucial than ever. According to a survey by eMakreting Associates, a staggering 68% of guests won't return if they feel unappreciated, making guest relationships a pivotal aspect of a thriving hotel business. In this episode, we explore effective strategies to foster loyalty and increase repeat guests, providing insights for hotels, B&Bs, and restaurants alike.
2024-02-1207 minThe Modern MarketerLeveraging the Power of Email Marketing for Transportation CompaniesIn the fast-paced world of transportation, effective communication is the key to success. As technology continues to evolve, transportation companies are finding innovative ways to connect with their audience, and one tool stands out – email marketing. Let's explore the myriad benefits that make email marketing a game-changer for transportation companies.
2024-02-0507 minThe Modern MarketerThe State of HospitalityI recently attended an event here in Orlando presented by the Central Florida Hotel and Lodging Association focusing on the state of hospitality. This event reviewed stats, data, and insights from some of the leaders in the hospitality industry. Where these insights may be focused on the Orlando region, they can easily be extrapolated to your region as it focuses on the hospitality and tourism industry as a whole.
2024-01-2915 minThe Modern Marketer5 Benefits Restaurants Can Gain by Harnessing Social MediaIn the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of shared dining experiences and the swift evolution of culinary trends have elevated social media to an indispensable asset for the food industry.
2024-01-2305 minThe Modern MarketerAttract More Guests With Content Aimed At Travelers in Unexpected MomentsYour property is a haven for guests who meticulously plan their visits months in advance. These familiar faces are the backbone of your business – dependable, expected, and predictable. They've followed your carefully crafted digital marketing path, exploring your website, researching local activities, and immersing themselves in the amenities your property offers. But what about those potential guests who fall outside your conventional marketing channels?
2024-01-1705 minThe Modern Marketer5 Tips for Leveraging Email Campaigns for HotelsThe hotel industry is one of the world’s most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day.One way to beat the competition is to launch a comprehensive email marketing strategy. Stats show that hotel email marketing campaigns get an average open rate of around 22.48% with a 1.61% click-through rate.In this episode, I'll go over five tactical and easy-to-implement social media content strategies for...
2024-01-1603 minThe Modern MarketerNavigating the Future: Hospitality Marketing Trends for 2024In the ever-evolving landscape of the hospitality industry, adopting the right marketing strategy is paramount for long-term success. As businesses strive to attract customers, optimize revenue, and build recognition and trust, staying abreast of the latest trends is crucial. However, challenges persist, especially in the wake of the COVID-19 pandemic, necessitating a nuanced approach to understanding and implementing hospitality marketing trends in 2024.
2024-01-0208 minIndiana Sports Talk Podcast9:30-10:00PM – (Eddie Garrison) - 10/27/2023It’s Friday night, which means Indiana high School football! After an Eddie Garrison Scoreboard update, Coach talks to Eddie about some of the major games around the state, including the Colts game against New Orleans, the World Series, and some of the high school games to look out for. See omnystudio.com/listener for privacy information.
2023-10-2821 minIndiana Sports Talk Podcast9:30-10:00 – (Coach Bob Lovell and Eddie Garrison with Len Clark)Coach Lovell starts the show after an Eddie Garrison scoreboard update with a Notre Dame halftime update from Dr. Len Clark. The Fighting Irish hold a 24-6 lead over Caleb Williams and USC in South Bend. Coach and Eddie talk Colts and high school football to finish out the first hour. See omnystudio.com/listener for privacy information.
2023-10-1521 minIndiana Sports Talk Podcast9:30PM-10:00PM (Eddie Garrison, Len Clark) 9/23/23Coach starts the Saturday edition of Indiana Sports Talk by speaking to Eddie Garrison about some of the college games going on around the state. Len Clark joins for a quick talk about Notre Dame’s game against Ohio State that is ongoing when Len calls in. Eddie and Coach talk about the upcoming Colts game in Baltimore, and how the weather could play a factor. See omnystudio.com/listener for privacy information.
2023-09-2421 minThe Modern Marketer3 Tips to Improve Your Copywriting ImmediatelyIn this episode of The Marketing Pilot we unravel the secrets to improving your conversion rates. We're doing a deep dive into the world of copywriting and how a few simple tweaks can transform your copy into a conversion machine.
2023-09-1410 minThe Modern MarketerThe Importance of Culturally Competent MarketingIn today's globalized world, marketing has evolved into a complex and diverse field. No longer limited by geographical boundaries, businesses now have the opportunity to reach consumers from various cultural backgrounds. This shift has highlighted the importance of culturally competent marketing, where companies adapt their strategies to resonate with diverse audiences. Let's explore why this approach is essential in today's marketplace.
2023-09-0708 minThe Modern MarketerBeyond the Posts on Social MediaIn this episode, we're diving into a fascinating topic that affects nearly everyone in the modern world: social media. We all know about posting photos, sharing updates, and staying connected, but have you ever considered that social media is so much more than just those things?
2023-09-0509 minThe Modern MarketerBuilding a Successful Digital Marketing StrategyIn this episode, we're diving into a topic that's crucial for businesses of all sizes: the importance of a comprehensive digital marketing strategy. We'll be covering everything from social media and lead generation to landing pages and email marketing campaigns. So, if you're looking to take your online presence to the next level, you're in the right place. Let's get started!
2023-08-3126 minIndiana Sports Talk Podcast11:00-12:00 - (Coach Lovell with Eddie Garrison, Rob Blackman, Brendan King)After a scoreboard update from Eddie Garrison, Coach Lovell starts the third hour with some Colts talk with Eddie. Then, Rob Blackman, the Play-by-Play voice of the Purdue Boilermakers, joins the show to talk about the upcoming football season for the Black and Gold. After that, Network Indiana’s own Brendan King, the Play-by-Play Voice of the Cubs, calls into the show to talk about the South Bend Cubs. Coach closes out his first show back from hiatus talking about the upcoming high school football season. See omnystudio.com/listener for privacy information.
2023-08-0543 minIndiana Sports Talk Podcast10:00-11:00 - (Coach Lovell with Paul Neidig, Howard Kellman, Mark Jaynes, Eddie Garrison)After a scoreboard update from Eddie Garrison, Coach has a quick conversation with IHSAA Commissioner Paul Neidig about what we can expect for this upcoming high school football season. Then, Hall of Fame Play-by-Play Broadcaster of the Indians Howard Kellman joins the show to talk about the Indians 5-3 loss to the Gwinnett Stripers tonight on the road. After that, voice of IndyCar Radio Mark Jaynes joins to talk about the NTT IndyCar Series and the race this weekend in the Music City. Next, Dr. Len Clark of Blue and Gold Illustrated calls in to talk about the upcoming...
2023-08-0543 minIndiana Sports Talk Podcast11:00-12:00 - (Guest Host Eddie Garrison with Sam Fritz, Charlie Clifford, Brendan King)After a scoreboard update from Sam Fritz, Guest Host Eddie Garrison talks to Charlie Clifford, formerly of WISH-TV, now a sports anchor/reporter for NBC 5 in Cincinnati. He gives an update on Joe Burrow, tells us which team between Bengals, Reds, and FC Cincinnati is drawing the most attention, gives the biggest storyline heading into training camp, and tells us which restaurant he misses most from Indianapolis. Then, Network Indiana’s own Brendan King, the voice of the South Bend Cubs, joins the show to talk about the red-hot High A Cubs, as well as their major league team. Th...
2023-07-2943 minIndiana Sports Talk Podcast10:00-11:00 - (Guest Host Eddie Garrison with Sam Fritz, Casey Vallier, James Boyd, Howard Kellman)After a scoreboard update from Sam Fritz, Guest Host Eddie Garrison has an extended conversation with Casey Vallier, studio host and media man extraordinaire for the Indianapolis Colts. They talk about how Colts camp has gone so far and then set statistical expectations for the star players of the team and talk about what we can expect to see from the team this year. After that, James Boyd of the Athletic joins the show to talk with Eddie about what he has seen at Colts camp over the last few days and where the biggest position battles are, specifically...
2023-07-2943 minIndiana Sports Talk Podcast9:30-10:00 – (Guest Host Eddie Garrison with Sam Fritz, Paul Condry)Eddie Garrison fills in for Coach Lovell today on Indiana Sports Talk and starts the show with a scoreboard update from Sam Fritz. Then, Eddie brings on Paul Condry of the Regional Radio Sports Network to talk some High School Football around the state with the season starting in just three weeks. He first talks about his edition of Indiana Football Digest this year and then previews the season for every class around the state to close out the first hour. See omnystudio.com/listener for privacy information.
2023-07-2921 minIndiana Sports Talk Podcast9:30PM-10:00PM (Eddie Garrison and Gregg Rakestraw)Eddie Garrison is the host for tonight. He starts the show off with updates on Colts Training Camp and the stories to look for. Gregg Rakestaw joins Eddie to talk about how the Indy Eleven Women won the regular season championship in the USL. They then go into the new Indianapolis Colts uniforms they unveiled on Thursday, the chances Jonathan Taylor holds out without a contract extension, and the defensive back situation.See omnystudio.com/listener for privacy information.
2023-07-2320 minIndiana Sports Talk Podcast10:00-11:00 - (Guest Host Jimmy Cook with Eddie Garrison, Olivia Ray, JJ Stankevitz)After a scoreboard update from Eddie Garrison, Guest Host Jimmy Cook brings on Sports Reporter/Anchor from Cincinnati’s WLWT to talk about one of the hottest teams in baseball. Can the Reds really contend to win the NL Central and potentially make noise in the playoffs? Then, JJ Stankevitz joins the program to talk about everything Colts. What does the defense look like with Isaiah Rodgers exiting center stage? What are the team’s options at TE? What will the offseason development look like over training camps and preseason for Anthony Richardson? After that, Eddie and Jimmy chop it u...
2023-07-0143 min
The Real Jonathan Smith PodcastNFL Schedule Release, Problems in Phoenix, and more NBA Playoffs with Eddie GarrisonNFL schedules are out. Who got lucky and who got screwed? Plus, the NBA Playoffs are in full swing. The Phoenix Suns were bounced by the Denver Nuggets last night. Jonathan Smith and Eddie Garrison breakdown everything going on in the NBA Playoffs. Get full access to The Real Jonathan Smith Substack at shootingtheshmitt.substack.com/subscribe
2023-05-121h 10Indiana Sports Talk Podcast11:00PM-12:00AM-(Eddie Garrison, Brendan King)Coach and Eddie Garrison start the final hour of the show by talking about the Colts rookie practice. Coach and Eddie also talk about the Cardinals. Brendan King joins to talk about the South Bend Cubs. See omnystudio.com/listener for privacy information.
2023-05-0643 min
The Real Jonathan Smith PodcastNFL Free Agency and March Madness with Eddie GarrisonEddie Garrison finally joins the show to discuss NFL free agency and March Madness. It's an absolutely loaded show. It's full of great predictions and intelligent discussion on the NFL and college basketball. You don't want to miss it. Get full access to The Real Jonathan Smith Substack at shootingtheshmitt.substack.com/subscribe
2023-03-141h 16
Podfest Podcast28: Mark Asquith on Podcast Marketing and Eddie Garrison on Generating Facebook Video Revenue, brought to you by BuzzsproutLet's begin meeting some of our Pofest 2023 speakers! First up for you today is Mark Asquith joining in with a preview of his talk on Podcast Marketing. Then, Eddie Garrison, Founder at Clover Media, shares some tips for generating revenue with Facebook videos. Plus, Chris Krimitsos stops by with some new updates you need to know about Podfest 2023. Welcome to the conference!Link to Sound File for Sight Impaired: Click HerePresented by: Podfest Multimedia ExpoTitle Sponsor: BuzzsproutHosts and Executive Producers: Gle...
2022-12-1052 min
Big DK EnergyStaying Social with Eddie Garrison- Founder of Clover MediaLocal Orlando social media expert, Eddie Garrison, joins us on the show this week. We pick his brains about finding your niche, email marketing and tips on how to boost your social media performance
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2022-07-1652 min
Natchez Trace: A Road Through the WildernessGarrison Creek"Today on our journey up the Natchez Trace Parkway we are visiting a site called GARRISON CREEK that is just south of Leipers Fork, Tennessee.
"There's a trail used by hikers and horseback riders that connects this site with exhibits at BURNS BRANCH, the OLD TRACE EXHIBIT and the TENNESSEE RIVER DIVIDE along the original Old Natchez Trace and the parkway. All these exhibits pertain to the National Road Era of the Natchez Trace.
"When the old trail first became a national road, the postmaster general wrote the secretary of war asking for the army's...
2021-07-2702 min
Launch Your LiveHow to Promote Your Live Streams (For Greater Reach) with Eddie GarrisonOn episode 68 of the Launch Your Live podcast, Christian Karasiewicz sits down with Eddie Garrison.They’re going to discuss ways that you can use to promote your livestreams.By promoting your live stream - before, during and after, you can get the word out about your live video and bring in more viewers to your broadcast.Welcome, Eddie Garrison, to Launch Your Live. It’s great having you join us.Can you tell everyone more about Eddie Garrison? Who are you?When did you first get into live streaming?What does it m...
2021-07-0539 min
Social Media Lab LIVE!The Science of Managing a Franchise's Social Media w/ Eddie GarrisonEddie Garrison (marketing genius and fellow data geek) joins the Social Media Lab LIVE this week to talk about social media marketing for franchises!
In this episode you'll learn:
How to land franchise clients
Setting expectations for franchise clients
Creating content for franchise clients
The good, the bad and ugly of franchise marketing
The data that matters to franchise clients
2021-07-0251 min
Two Cents with BentzPromoting Your Brand with EDDIE GARRISON | LIVE! on Two Cents with BentzOnce you've built a brand, how do you promote it? Eddie Garrison is a digital media creator and social media strategist. Eddie runs the Digital Media Academy Facebook Group, speaks about online video at industry events such as Podfest and People of Video, and helps brands master their social media presence. He joins us LIVE! to talk about promoting your own personal/business brand on social media and other marketing channels.
TWO CENTS WITH BENTZ: Dana Bentz interviews marketing and #branding EXPERTS -- to get their two cents on branding and #marketing strategies. #TwoCentswithBentz provides an inside lo...
2020-10-1437 minSocial Media Lab LIVE!Analytics for Business that Matter: Eddie Garrison InterviewWhat analytics for business should small businesses pay attention to on social media?
Every business wrestles with that question. Unfortunately, however, many business owners and social media marketers either get frustrated and stop looking at their insights or look at the wrong insights.
I recently interviewed marketing expert Eddie Garrison on the Social Media Lab LIVE show to discuss what data was important for local businesses and why.
Eddie owns Clover Media, a marketing agency in Orlando, and manages social media for many businesses there. In addition to local marketing Eddie also runs t...
2020-07-1345 min
StreamYard ConnectHow to Make Graphics for StreamYard with Eddie Garrison (Ep27)Host Your Show with StreamYard:▶️ GO LIVE with STREAMYARD: https://LivestreamUniverse.com/StreamYard.StreamYard Connect Ep27:Ross Brand talks with Eddie Garrison about making use of some of the key features of StreamYard to brand your broadcast and engage your audience.StreamYard power user and graphic designer Eddie Garrison shares tips on how to easily create and add overlays, backgrounds, and logos that reflect your brand on screen.EddieGarrison is a digital media creator and educator who was an early adopter of StreamYard, where he's been live streaming exclusively since...
2020-06-041h 00
Ross Brand AudioHow to Make Graphics for StreamYard with Eddie GarrisonHost Your Show with StreamYard:▶️ GO LIVE with STREAMYARD: https://LivestreamUniverse.com/StreamYard.StreamYard Connect Ep27:Ross Brand talks with Eddie Garrison about making use of some of the key features of StreamYard to brand your broadcast and engage your audience.StreamYard power user and graphic designer Eddie Garrison shares tips on how to easily create and add overlays, backgrounds, and logos that reflect your brand on screen.EddieGarrison is a digital media creator and educator who was an early adopter of StreamYard, where he's been live streaming exclusively sinc...
2020-06-031h 00Social Media Lab LIVE!Analytics for Business that Matter: Eddie Garrison InterviewWhat analytics for business should small businesses pay attention to on social media?
Every business wrestles with that question. Unfortunately, however, many business owners and social media marketers either get frustrated and stop looking at their insights or look at the wrong insights.
I recently interviewed marketing expert Eddie Garrison on the Social Media Lab LIVE show to discuss what data was important for local businesses and why.
Eddie owns Clover Media, a marketing agency in Orlando, and manages social media for many businesses there. In addition to local marketing Eddie also runs t...
2020-05-2748 min
Digital Media Creator AcademyHow the LinkedIn Algorithm WorksIn this episode I discuss the importance of knowing how the LinkedIn algorithm works so your brand can have a broader organic reach on the platform.
2020-04-1609 minDigital Media Creator AcademyBranding Your Social Media ContentBranding your Social Media content can be a daunting task. In this episode, I discuss why it's important for your brand to have the proper branding on Social Media in all of your content.
2020-04-1606 minDigital Media Creator AcademyGetting Started with Facebook AdsIn this episode I discuss how your brand can utilize Facebook Ads to help grow your brand's digital presence. This is a very high level beginners guide to getting started with advertising on Facebook.
2020-04-1607 minDigital Media Creator AcademyHow the Twitter Algorithm WorksIn this episode I discuss the importance of knowing how the Twitter algorithm works so your brand can have a broader organic reach on the platform.
2020-04-1610 minDigital Media Creator AcademyThe Importance of CTA's for Your BrandIn this episode I discuss the importance of properly using Calls To Action (CTA's) in your brand's Social Media content.
2020-04-1609 minDigital Media Creator Academy3 Ways to Better your Brand's Content on Social MediaIn this episode I discuss three ways to boost your brand's content on Social Media. Not with paid advertising, not that kind of boost. More so, three ways that you may be hurting your brand's content already and ways to correct those.
2020-04-1607 minDigital Media Creator AcademyDo's and Don'ts on Social MediaIn this episode I discuss some do's and don'ts of what your brand should and should not be doing on Social Media.
QUESTIONS — Have a question about Social Media Marketing, Digital Content Creation, Products, or Anything Else? Post in the comments section below!
2020-04-1609 minDigital Media Creator AcademyCapitalizing On Viral Social Media ContentIn this episode I discuss how your brand can capitalize on Viral Social Media content while not jeopardizing your brand's voice or staying power with your audience.
QUESTIONS — Have a question about Social Media Marketing, Digital Content Creation, Products, or Anything Else? Post in the comments section below!
2020-04-1608 min