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Showing episodes and shows of
Eden Bidani
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The Hard Corps Marketing Show
Why the Best Copy is NEVER About the Words ft Eden Bidani | Hard Corps Marketing Show | Ep 435
How can authentic customer understanding transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results.Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers’ world. She shares her proven three-part process for effective copywriting, combining internal research, direct customer insights, and market analysis, and highlights th...
2025-06-12
50 min
Banter with Billy
Why Aren't Your Ads Converting with Eden Bidani
Today, Billy chats with Eden Bidani, Head of Copy at Cape Agency, about why so many B2B ads just don’t convert—and what you can do about it. Together, they dig into the most common pitfalls in B2B ad campaigns, from generic creative and uninspired landing pages to the classic mistake of ignoring what your customers actually care about.They cover:Why most B2B ads feel like wallpaper and how to make yours stop the scrollHow listening in on Reddit, Slack, or Discord can unlock better messaging than your last cust...
2025-05-27
16 min
Marketing B2B avec Mony Chhim
6 advanced steps to optimize your landing page conversion rate - Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companies
Guest: Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companiesIn this episode, I engage in a detailed discussion with Eden Bidani, founder of CAPE, a specialized messaging and copywriting agency for tech companies. We explore how her background in anthropology and sociology enhances empathy in marketing, especially relevant in the AI age. The conversation focuses on the five common mistakes in B2B landing page design, including the misconception that copy alone drives conversions and the need for a structured narrative flow. Eden highlights the importance of providing sufficient information to build...
2025-05-24
45 min
Marketing B2B avec Mony Chhim
6 advanced steps to optimize your landing page conversion rate - Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companies
Guest: Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companiesIn this episode, I engage in a detailed discussion with Eden Bidani, founder of CAPE, a specialized messaging and copywriting agency for tech companies. We explore how her background in anthropology and sociology enhances empathy in marketing, especially relevant in the AI age. The conversation focuses on the five common mistakes in B2B landing page design, including the misconception that copy alone drives conversions and the need for a structured narrative flow. Eden highlights the importance of providing sufficient information to build...
2025-05-23
33 min
growth-minded SUPERHEROES
Crafting Copy That Converts: Eden Bidani’s Secrets to Strategic Messaging
In this episode of growth-minded SUPERHEROES, Julia and André explore the strategic art of conversion copywriting with Eden Bidani, renowned copywriter and messaging expert. Eden shares her journey into the world of copywriting, uncovering how strategy and data-driven insights transform words into powerful tools for driving ROI. She highlights the often-overlooked role of copywriters in experimentation and product teams and reveals how her "What’s In It For Me" framework simplifies creating high-converting landing pages. Tune in for a captivating discussion on the intersection of creativity, strategy, and technology, and discover how to...
2024-12-31
45 min
10xMarketer Podcast
Voice of Customer: Create Better Marketing Copy | Eden Bidani | 10XMarketer
In this episode of the 10XMarketer Podcast, Eden Bidani shares how leveraging the Voice of the Customer (VOC) can transform your marketing copy. Learn practical strategies to create messaging that resonates deeply with your audience, improves conversions, and eliminates guesswork. Eden breaks down the importance of customer insights, how to conduct effective interviews, and how VOC can elevate e-commerce messaging across product descriptions, ads, and landing pages. Tune in for actionable tips and real-world examples to take your marketing copy to the next level! Don't forget to follow the 10XMarketer Podcast for more expert marketing strategies!
2024-09-09
57 min
The B2B Conversion Podcast
Episode 18: How copywriting can make (or break) your conversion metrics
This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.Listen to learn:Why speaking to customers is the most important part of every projectWhy copy is on a democratization journeyWhy AI will always make your copywriting averageThe psychology behind great conversion copywriting
2024-09-06
52 min
No Hacks: The Mindset Behind Digital Optimization and Growth
Your Copy Is *Not* Your Problem with Eden Bidani
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of copy in conversions, the challenges faced by women in a traditionally male-dominated industry, and the significance of the Women in Experimentation Summit.We discuss why copy isn't always the root cause of conversion issues and explore the...
2024-05-15
17 min
From Here To There
Eden Bidani - Strategy & Copy at CAPE.Agency
Join us on "From Here To There" as Native Digital's own Justin Watkins chats with Eden Bidani, a top-tier conversion copywriter and messaging strategist. Eden specializes in transforming tech companies' messaging to captivate and convert their audience effectively. Tune in to hear Eden's take on the marketing journey.Check out nativedigital.com for more marketing insights and resources.
2024-04-29
39 min
From A to B
Is Copy Important to the CRO Process? ft. Eden Bidani
In this episode, Shiva and Eden Bidani discuss copy. Is it important? Yes. Yes it is. But specifically, they discuss bad examples of copy, the importance of differentiation in copy, and avoiding ways to use buzzwords and improve on clarity within CRO / copywriting. Plus, Eden gives an example of using ChatGPT for copywriting which legitimately leaves Shiva speechless (not clickbait - legitimately happened). (00:00) Episode Start (01:50) Fun Examples of Bad Copy (07:13) The Role of Experimentation in Copy Optimization (18:35) The Emotional Impact of...
2024-03-27
33 min
VWO Podcast
In Conversation With Eden Bidani - Women In CRO by VWO Podcast (Episode #2)
Eden Bidani is on the VWO Podcast and we couldn't have asked for anything better. Welcome to another episode of the 'Women In CRO' series where we feature remarkable women leaders, celebrate their lives, careers, and achievements, and pay tribute to their strong, unwavering spirits. In this episode, conversion copywriter and messaging strategist Eden Bidani gives us a sneak peek into her life and talks about her incredible journey in the conversion rate optimization industry. With over a decade of experience, Eden has honed her skills in conversion copywriting, and conversion optimization, and...
2024-03-04
1h 03
From A to B
You're Doing Personalization Wrong ft. David Mannheim
In this episode, Shiva has David 'Zedd' Mannheim to discuss personalization, and how 'stages' (user's intent) is more important than optimizing for pages on your website. Plus, David has a spicy take on "social proof" ... 00:00 Introduction 02:08 Concept of 'Stages not Pages' 10:38 Social proof is... not good? 21:38 Optimizing for Users vs Pages 22:51 LinkedIn Post of the Week (Eden Bidani) Check out Eden's post here! http://tinyurl.com/FromAtoB-Eden
2024-02-14
31 min
Founder's Ascent
26 - TRANSFORM Your B2B SAAS Sales Funnel | Copywriting to Conversions
Ep. 26 - Adam Kirsch, Professional Copywriter & Solopreneur Welcome to Founder's Ascent. In this podcast, we will explore self improvement, success, and motivation through the stories of Founders. These Founders are not just entrepreneurs who created startups that became successful businesses, but those who founded a new lifestyle, purpose, or mindset that allow them to pursue success, money, and/or fame without sacrificing health or happiness. The journeys of athletes, innovators, philosophers, and creators will inspire discussion between our co-hosts and guests who share their ideas on life. Feel free to Subscribe to get our next episode which airs every...
2024-02-04
55 min
VWO Podcast
Eden Bidani's 4 Unusual Conversion Copywriting Approaches
Explore the art of crafting compelling copy that boosts conversion rates! In this insightful episode, Eden shares her secrets to success, emphasizing the crucial steps in problem-solving through discovery research. Learn how to decode customer confusion, pinpoint unmet needs, and turn objections into opportunities. Eden also unveils effective research techniques, from usability testing and user interviews to post-purchase surveys, call center insights, and sales team interviews. Learn how to balance qualitative and quantitative data to craft robust problem statements and spark creative ideation sessions. The highlight? Eden's real-world case studies and...
2024-01-03
39 min
The Copywriter Club Podcast
TCC Podcast #363: Conversion Rate Optimization and Message Testing with Eden Bidani
On the 363rd episode of The Copywriter Club Podcast, Eden Bidani hops on the show to chat all things conversion, sales conversations, and pitching prospects. Eden is a conversion copywriter and messaging strategist who uses her anthropology background to get to the root message that’ll attract the right customers to the right offer. Tune into the episode to find out: How Eden went from selling cosmetics to writing blogs. Why she slowly raised her prices and how it built her confidence. Here’s the truth about pitching and some practical advice you can apply. Why you need to be emotion...
2023-10-03
1h 01
B2B Revenue Leaders
Your Conversion Rate Issue Is Really A Messaging Problem | Eden Bidani (CAPE.Agency)
Eden Bidani, Head of Strategy & Copy @ CAPE.Agency, joins Dustin on this week's episode to explain why conversion rates and revenue problems are usually just signs of poor messaging. They discuss why brand archetypes matter, how you can hack your way to successful positioning, and shed light on some common mistakes copywriters make. If you have any questions or thoughts, you can reach out to Eden through LinkedIn. Also, check out CAPE. Agency's website to learn more about their work.
2023-08-29
24 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for.Eden's an ace at unearthin...
2023-07-25
40 min
BlueStar Nation
TEConnect Replay: Can AI Replace Your Marketing Department w/Barcoding’s Jody Costa
The AI conversation has not slowed since we recorded this episode in the spring, so it was a good time to revisit our conversation with Barcoding's Jody Costa about generative AI tools, their potential to improve marketing efforts, and what to beware of. We'll return with a new episode next week on Customer Journey and Experiential Shopping! * * * (Originally released March 2, 2023) Unless you’ve been on a severe information detox, you’ve probably seen more than a few stories recently about AI and various tools for content creation. Not ones to miss a trend, we asked Barc...
2023-07-20
1h 06
SaaS Marketing Superstars
B2B Conversion Copywriting That Drives Revenue with Eden Bidani
In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify their messaging when communicating with their customers (3:55) - Getting access to key stakeholders of companies and their customers to get their view of the product (7:29) - How to make sure that companies positioning statement and strategic narrative are used in the right places (10:25)- Shortening sales...
2023-07-17
32 min
Champagne Strategy
Eden Bidani - Messaging Strategy - The forgotten jigsaw piece of product market fit, PLG and growth - S4 Ep7
Have you ever found it difficult to brief and agency, a copywriter or a designer and get back the words you were expecting? This is really hard when you don't have a messaging strategy which sits at the top of your workflow. Working alongside your brand voice and tone, your positioning, brand story and strategic narrative. It's the missing piece that nearly every company fails to invest in and without it, you'll experience a lot of frustration, back and forth communication, and rejected copy. Failure to work on your messaging strategy especially affects complex, B2...
2023-06-10
1h 01
#THEBIGLIFT
Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills?
Eden Bidani, Head of Strategy and Copy at CAPE Agency, is this week’s #thebiglift podcast guest. Eden talks about her background in sociology and anthropology, and how this first piqued her interest in building a connection through marketing and sales. She says, ‘I think what a lot of people in the industry will emphasise is that marketers need to understand psychology; how we respond to different triggers and how you can position products to appeal to people more.’ Therefore, you need to understand how consumers feel and what they need, to then market to them effectively. Eden also discus...
2023-03-30
38 min
The Strategic Marketing Show
Copywriting Techniques and Approaches for B2B Companies | With Eden Bidani
Today I'm having a conversation with a lady who helps SaaS, tech, and IoT companies from pre-seed to enterprise acquire more customers and more profitability through powerful conversion copy and messaging.She has over 12 years of experience working in direct sales and conversion copywriting, and is the founder of Green Light Copy.A warm welcome to The Strategic Marketing Show - Eden Bidani.You can find Eden over at GreenLightCopy.com. Topics discussed on this episode include:How does Copywriting bring a marketing strategy to life?Does every marketer need...
2023-01-31
23 min
The Marketer’s Guide
11. The Copywriting Specialist's Guide To Creating Copy That Converts — with Eden Bidani
Eden Bidani is a Conversion Copywriter and Acquisition Specialist with her own company Green Light Copy. In this conversion, we talk about copywriting, how to begin with writing good copy, the importance of talking to the customer and how to become a good copywriter. Subscribe for new episodes at samuelcheong.com/podcast Follow Eden Bidani on LinkedIn Follow Samuel Cheong on LinkedIn What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.
2022-07-07
50 min
CLTV University Podcast
How to Use Copy to Improve CLTV with Eden Bidani
Things to Learn:How to write copy that provides real value“Providing Value” doesn’t just mean case studies/bottom of funnel playsHow to not be disruptive in your client communications Setting expectations upfront affects CLTVBe transparent about TTV (Time to Value)Don’t just “dump information”. Be tactical in how you communicate to maximize adoption
2022-05-12
19 min
The Entrepreneur Next Door 🏡
[12] EDAN BIDANI: Was it meant to be? If you ask Eden Bidani she will say "absolutely."
This is a rare behind-the-scenes insight into the art of copywriting and an entrepreneurial woman that changed everything in her life and became an international success. Eden Bidani's journey starts with a dream of becoming a Forensic Anthropologist, or as she puts it, " establishing the cause of death and securing life for the people who cannot do it themselves." But, when faints at the sight of blood it also ends her quest for forensics, and she pursues a degree in Anthropology and Sociology.Eden gets a sales job which she describes as "the intersection of mar...
2022-05-04
1h 01
Funky (B2B) Marketing
COPYWRITING SECRETS: Here's How To Optimize Your Copy For Maximum Conversions! - Eden Bidani
Are you looking to improve your conversion rates? Or better yet, maximize them? Of course you want to - who wouldn't? That's why, in this episode of the Funky Marketing Show, we called in expert copywriter Eden Bidani. She's a CEO and Founder of Green Light Copy, a boutique copywriting agency that helps SaaS, startups, ecom, and tech businesses grow their revenue (and their reach) with landing pages, ads, and website copy. And she's going to let us in on all her copywriting secrets!
2022-03-15
54 min
No Hacks: The Mindset Behind Digital Optimization and Growth
Nailing Product-Message Fit With Diane Wiredu
Diane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.In this episode, we talked about product message fit, why it’s crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.Dianne also answered questions from the community:Mari Paseva: How do you fi...
2022-03-01
37 min
Demandist
Eden Bidani of Green Light Copy: How to Acquire & Keep More Customers and Users
Eden Bidani, founder of Green Light Copy, conversion copywriter, and acquisition strategist for B2B and SaaS brands.In this chat we get into the weeds on the entire conversion copywriting process. We cover: * How to gear your copy around what customers want * Why a decrease in conversion rates can be a good thing for qualified leads * The importance of fully understanding the “voice of customer” * How to use customer interviews to uncover the “aha!” moments your customers have when discovering and using your product * Retention strategies to keep more of your best-fit customers around for longer
2022-02-08
30 min
Experimentation Masters
EP003 - Eden Bidani - Creating a Killer Value Proposition
Send us FeedbackEden Bidani knows how to get businesses noticed, drive traffic and convert more customers. In this episode, she teaches us how to develop a value proposition, why customer research is critical in forming a strong proposition and strategies for testing your value proposition.Eden Bidani is the founder of Greenlight Copy, an agency that helps companies develop smart messaging strategies, and copywriting, to support user journeys and increase conversion rates across the funnel. Based in Israel, Eden is a conversion copywriter who is trained in anthropology and sociology. For 10+ years s...
2022-01-17
45 min
No Hacks: The Mindset Behind Digital Optimization and Growth
Converting Ice-Cold Traffic With Eden Bidani
Eden Bidani is a conversion copywriter and acquisition strategist with over a decade of experience helping SaaS, tech and e-commerce businesses drive crazy-growth. In this episode, we talked about what makes a thumb-stopping headline and why the goal of your ad is not to sell. Eden shares her proven 12-step framework for converting cold traffic into customers and also answers some copywriting questions from the community.Links in this episode:https://www.linkedin.com/in/edenbidani/https://greenlightcopy.com/If you learned something new today, we would appreciate it if you can...
2022-01-11
32 min
Experiment Nation: The Podcast
How to "Hack" Experimentation with Anthropology with Eden Bidani
Experiment Nation: The Conference Reloaded AKA Why you should approach research like an Anthropologist How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments. ------ If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25
2021-12-11
09 min
Experiment Nation: The Podcast
Adventures in Experimentation: Is my company doing CRO right?
There's no single answer as Conversion Optimization and Experimentation continue to evolve and find fit in the digital era. What resonates with us is, if you're constantly testing and celebrating performance instead of delivery, you're likely to be on the right path of doing it right. In this episode, Marion Ravel, Eden Bidani, and Positive John shared different angles, from e-commerce, copywriting, and product, to structuring and thinking through CRO. Books mentioned: Emotional Design — https://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051367 Working Backwards: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595
2021-09-18
27 min
CRO.CAFE English
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
Guest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidani
2021-09-14
34 min
Digital Marketing Radio
3 Tips to Improve Your Copywriting [with Eden Bidani]
Have you ever had to write web copy and caught yourself sounding like a used car salesman?Maybe you haven’t had that much experience at writing for your own website and you want to make sure that your content’s compelling.Joining me to share 3 Tips to Improve Your Copywriting on Episode 256 of Digital Marketing Radio is a lady who earned her sales and marketing stripes working in direct sales for 5 years.Nowadays, she uses her retention-focused acquisition strategies with conversion copywriting to help SaaS, e-commerce, and tech businesses drive crazy-good growth at e...
2021-08-04
29 min
Digital Marketing Radio
3 Tips to Improve Your Copywriting [with Eden Bidani]
Have you ever had to write web copy and caught yourself sounding like a used car salesman?Maybe you haven’t had that much experience at writing for your own website and you want to make sure that your content’s compelling.Joining me to share 3 Tips to Improve Your Copywriting on Episode 256 of Digital Marketing Radio is a lady who earned her sales and marketing stripes working in direct sales for 5 years.Nowadays, she uses her retention-focused acquisition strategies with conversion copywriting to help SaaS, e-commerce, and tech businesses drive crazy-good growth at e...
2021-08-04
29 min
SGM
Eden Bidani
Talking about the latest and future business trends. Follow SGM on Twitter , Instagram and SpotifyIf you like this Podcast please give us a short review on Apple Podcasts.It really does help grow the show.If you want to give us a shout out, you can do it on our homepage and me might use it in the Podcast.Follow me on LinkedInPeace, love and prosperity and we'll catch you in the next one.
2021-07-29
12 min
eCommerce 360 - Customer Retention Matters
Killer ECommerce Copywriting Strategies
In this episode, Eden Bidani gives a crash course on eCommerce copy that sells. By comparing the current state of copy with the potential, she makes a strong case for boosting eCommerce customer engagement through a compelling narrative.
2021-07-22
16 min
Breaking B2B - B2B Marketing & Demand Generation Podcast
#144 Write INSANE Copy By Using Your Customers Words (that sells without being salesy) - Eden Bidani
👉 Why you SHOULDN'T go with what you (or your CEO) think is good for your copy Eden Bidani is a Conversion copywriter, Growth mentor and Secret anthropologist. She's busy driving crazy-good growth for SaaS, tech & DTC brands (with words). 👉 Listen to Eden & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 The value of listening to your customers and your audience (people are immune to top-down approaches to marketing) 👉 Where to source the right messages (message mining, interviewing your own clients/customers, running a survey, et...
2021-05-10
30 min
E-Commerce Secrets To Scale
027 - Why Improving Your Copywriting Is Essential For Growth With Eden Bidani
This week on the show, Eden Bidani a conversion copywriter joins me to talk about the role of copywriting in digital marketing and how good copy can have a profound effect on the success of your marketing campaigns. Eden is an expert in copywriting and she shares a ton of valuable tips on how to make sure your website actually converts users into customers
2021-03-30
26 min