Shows
The Hard Corps Marketing ShowWhy the Best Copy is NEVER About the Words ft Eden Bidani | Hard Corps Marketing Show | Ep 435How can authentic customer understanding transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with customers and drives meaningful results.Eden breaks down why many tech companies focus too much on product features without deeply understanding their customers’ world. She shares her proven three-part process for effective copywriting, combining internal research, direct customer insights, and market analysis, and highlights th...
2025-06-1250 min
Banter with BillyWhy Aren't Your Ads Converting with Eden BidaniToday, Billy chats with Eden Bidani, Head of Copy at Cape Agency, about why so many B2B ads just don’t convert—and what you can do about it. Together, they dig into the most common pitfalls in B2B ad campaigns, from generic creative and uninspired landing pages to the classic mistake of ignoring what your customers actually care about.They cover:Why most B2B ads feel like wallpaper and how to make yours stop the scrollHow listening in on Reddit, Slack, or Discord can unlock better messaging than your last cust...
2025-05-2716 min
Marketing B2B avec Mony Chhim6 advanced steps to optimize your landing page conversion rate - Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companiesGuest: Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companiesIn this episode, I engage in a detailed discussion with Eden Bidani, founder of CAPE, a specialized messaging and copywriting agency for tech companies. We explore how her background in anthropology and sociology enhances empathy in marketing, especially relevant in the AI age. The conversation focuses on the five common mistakes in B2B landing page design, including the misconception that copy alone drives conversions and the need for a structured narrative flow. Eden highlights the importance of providing sufficient information to build...
2025-05-2445 minMarketing B2B avec Mony Chhim6 advanced steps to optimize your landing page conversion rate - Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companiesGuest: Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companiesIn this episode, I engage in a detailed discussion with Eden Bidani, founder of CAPE, a specialized messaging and copywriting agency for tech companies. We explore how her background in anthropology and sociology enhances empathy in marketing, especially relevant in the AI age. The conversation focuses on the five common mistakes in B2B landing page design, including the misconception that copy alone drives conversions and the need for a structured narrative flow. Eden highlights the importance of providing sufficient information to build...
2025-05-2333 min
growth minded SUPERHEROESCrafting Copy That Converts: Eden Bidani’s Secrets to Strategic MessagingIn this episode of growth-minded SUPERHEROES, Julia and André explore the strategic art of conversion copywriting with Eden Bidani, renowned copywriter and messaging expert.
Eden shares her journey into the world of copywriting, uncovering how strategy and data-driven insights transform words into powerful tools for driving ROI. She highlights the often-overlooked role of copywriters in experimentation and product teams and reveals how her "What’s In It For Me" framework simplifies creating high-converting landing pages.
Tune in for a captivating discussion on the intersection of creativity, strategy, and technology, and discover how to...
2024-12-3145 min
10xMarketer PodcastVoice of Customer: Create Better Marketing Copy | Eden Bidani | 10XMarketerIn this episode of the 10XMarketer Podcast, Eden Bidani shares how leveraging the Voice of the Customer (VOC) can transform your marketing copy. Learn practical strategies to create messaging that resonates deeply with your audience, improves conversions, and eliminates guesswork. Eden breaks down the importance of customer insights, how to conduct effective interviews, and how VOC can elevate e-commerce messaging across product descriptions, ads, and landing pages. Tune in for actionable tips and real-world examples to take your marketing copy to the next level!
Don't forget to follow the 10XMarketer Podcast for more expert marketing strategies!
2024-09-0957 min
The B2B Conversion PodcastEpisode 18: How copywriting can make (or break) your conversion metricsThis episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.Listen to learn:Why speaking to customers is the most important part of every projectWhy copy is on a democratization journeyWhy AI will always make your copywriting averageThe psychology behind great conversion copywriting
2024-09-0652 min
No Hacks: Optimising the Web for AI Agents139: Your Copy Is *Not* Your Problem with Eden BidaniWelcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of copy in conversions, the challenges faced by women in a traditionally male-dominated industry, and the significance of the Women in Experimentation Summit.We discuss why copy isn't always the root cause of conversion issues and explore the...
2024-05-1517 min
From Here To ThereEden Bidani - Strategy & Copy at CAPE.AgencyJoin us on "From Here To There" as Native Digital's own Justin Watkins chats with Eden Bidani, a top-tier conversion copywriter and messaging strategist. Eden specializes in transforming tech companies' messaging to captivate and convert their audience effectively. Tune in to hear Eden's take on the marketing journey.Check out nativedigital.com for more marketing insights and resources.
2024-04-2939 min
From A to BIs Copy Important to the CRO Process? ft. Eden BidaniIn this episode, Shiva and Eden Bidani discuss copy. Is it important?
Yes.
Yes it is. But specifically, they discuss bad examples of copy, the importance of differentiation in copy, and avoiding ways to use buzzwords and improve on clarity within CRO / copywriting. Plus, Eden gives an example of using ChatGPT for copywriting which legitimately leaves Shiva speechless (not clickbait - legitimately happened).
(00:00) Episode Start
(01:50) Fun Examples of Bad Copy
(07:13) The Role of Experimentation in Copy Optimization
(18:35) The Emotional Impact of...
2024-03-2733 min
VWO PodcastIn Conversation With Eden Bidani - Women In CRO by VWO Podcast (Episode #2)Eden Bidani is on the VWO Podcast and we couldn't have asked for anything better.
Welcome to another episode of the 'Women In CRO' series where we feature remarkable women leaders, celebrate their lives, careers, and achievements, and pay tribute to their strong, unwavering spirits.
In this episode, conversion copywriter and messaging strategist Eden Bidani gives us a sneak peek into her life and talks about her incredible journey in the conversion rate optimization industry.
With over a decade of experience, Eden has honed her skills in conversion copywriting, and conversion optimization, and...
2024-03-041h 03
From A to BYou're Doing Personalization Wrong ft. David MannheimIn this episode, Shiva has David 'Zedd' Mannheim to discuss personalization, and how 'stages' (user's intent) is more important than optimizing for pages on your website. Plus, David has a spicy take on "social proof" ...
00:00 Introduction
02:08 Concept of 'Stages not Pages'
10:38 Social proof is... not good?
21:38 Optimizing for Users vs Pages
22:51 LinkedIn Post of the Week (Eden Bidani)
Check out Eden's post here!
http://tinyurl.com/FromAtoB-Eden
2024-02-1431 min
Founder's Ascent26 - TRANSFORM Your B2B SAAS Sales Funnel | Copywriting to ConversionsEp. 26 - Adam Kirsch, Professional Copywriter & Solopreneur
Welcome to Founder's Ascent. In this podcast, we will explore self improvement, success, and motivation through the stories of Founders. These Founders are not just entrepreneurs who created startups that became successful businesses, but those who founded a new lifestyle, purpose, or mindset that allow them to pursue success, money, and/or fame without sacrificing health or happiness. The journeys of athletes, innovators, philosophers, and creators will inspire discussion between our co-hosts and guests who share their ideas on life. Feel free to Subscribe to get our next episode which airs every...
2024-02-0455 min
VWO PodcastEden Bidani's 4 Unusual Conversion Copywriting ApproachesExplore the art of crafting compelling copy that boosts conversion rates!
In this insightful episode, Eden shares her secrets to success, emphasizing the crucial steps in problem-solving through discovery research.
Learn how to decode customer confusion, pinpoint unmet needs, and turn objections into opportunities.
Eden also unveils effective research techniques, from usability testing and user interviews to post-purchase surveys, call center insights, and sales team interviews.
Learn how to balance qualitative and quantitative data to craft robust problem statements and spark creative ideation sessions. The highlight? Eden's real-world case studies and...
2024-01-0339 min
The Copywriter Club PodcastTCC Podcast #363: Conversion Rate Optimization and Message Testing with Eden BidaniOn the 363rd episode of The Copywriter Club Podcast, Eden Bidani hops on the show to chat all things conversion, sales conversations, and pitching prospects. Eden is a conversion copywriter and messaging strategist who uses her anthropology background to get to the root message that’ll attract the right customers to the right offer.
Tune into the episode to find out:
How Eden went from selling cosmetics to writing blogs.
Why she slowly raised her prices and how it built her confidence.
Here’s the truth about pitching and some practical advice you can apply.
Why you need to be emotion...
2023-10-031h 01
B2B Revenue LeadersYour Conversion Rate Issue Is Really A Messaging Problem | Eden Bidani (CAPE.Agency)Eden Bidani, Head of Strategy & Copy @ CAPE.Agency, joins Dustin on this week's episode to explain why conversion rates and revenue problems are usually just signs of poor messaging. They discuss why brand archetypes matter, how you can hack your way to successful positioning, and shed light on some common mistakes copywriters make.
If you have any questions or thoughts, you can reach out to Eden through LinkedIn. Also, check out CAPE. Agency's website to learn more about their work.
2023-08-2924 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastBrand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your MessagingI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2023-07-2537 min
SaaS Marketing SuperstarsB2B Conversion Copywriting That Drives Revenue with Eden BidaniIn this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify their messaging when communicating with their customers (3:55) - Getting access to key stakeholders of companies and their customers to get their view of the product (7:29) - How to make sure that companies positioning statement and strategic narrative are used in the right places (10:25)- Shortening sales...
2023-07-1732 min
Champagne StrategyEden Bidani - Messaging Strategy - The forgotten jigsaw piece of product market fit, PLG and growth - S4 Ep7Have you ever found it difficult to brief and agency, a copywriter or a designer and get back the words you were expecting? This is really hard when you don't have a messaging strategy which sits at the top of your workflow. Working alongside your brand voice and tone, your positioning, brand story and strategic narrative.
It's the missing piece that nearly every company fails to invest in and without it, you'll experience a lot of frustration, back and forth communication, and rejected copy.
Failure to work on your messaging strategy especially affects complex, B2...
2023-06-101h 01
#THEBIGLIFTSeries 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills?Eden Bidani, Head of Strategy and Copy at CAPE Agency, is this week’s #thebiglift podcast guest. Eden talks about her background in sociology and anthropology, and how this first piqued her interest in building a connection through marketing and sales. She says, ‘I think what a lot of people in the industry will emphasise is that marketers need to understand psychology; how we respond to different triggers and how you can position products to appeal to people more.’ Therefore, you need to understand how consumers feel and what they need, to then market to them effectively. Eden also discus...
2023-03-3038 min
The Strategic Marketing ShowCopywriting Techniques and Approaches for B2B Companies | With Eden BidaniToday I'm having a conversation with a lady who helps SaaS, tech, and IoT companies from pre-seed to enterprise acquire more customers and more profitability through powerful conversion copy and messaging.She has over 12 years of experience working in direct sales and conversion copywriting, and is the founder of Green Light Copy.A warm welcome to The Strategic Marketing Show - Eden Bidani.You can find Eden over at GreenLightCopy.com. Topics discussed on this episode include:How does Copywriting bring a marketing strategy to life?Does every marketer need...
2023-01-3123 min
The Marketer’s Guide11. The Copywriting Specialist's Guide To Creating Copy That Converts — with Eden BidaniEden Bidani is a Conversion Copywriter and Acquisition Specialist with her own company Green Light Copy.
In this conversion, we talk about copywriting, how to begin with writing good copy, the importance of talking to the customer and how to become a good copywriter.
Subscribe for new episodes at samuelcheong.com/podcast
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What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.
2022-07-0750 min
CLTV University PodcastHow to Use Copy to Improve CLTV with Eden BidaniThings to Learn:How to write copy that provides real value“Providing Value” doesn’t just mean case studies/bottom of funnel playsHow to not be disruptive in your client communications Setting expectations upfront affects CLTVBe transparent about TTV (Time to Value)Don’t just “dump information”. Be tactical in how you communicate to maximize adoption
2022-05-1219 min
The Entrepreneur Next Door 🏡[12] EDAN BIDANI: Was it meant to be? If you ask Eden Bidani she will say "absolutely."This is a rare behind-the-scenes insight into the art of copywriting and an entrepreneurial woman that changed everything in her life and became an international success. Eden Bidani's journey starts with a dream of becoming a Forensic Anthropologist, or as she puts it, " establishing the cause of death and securing life for the people who cannot do it themselves." But, when faints at the sight of blood it also ends her quest for forensics, and she pursues a degree in Anthropology and Sociology.Eden gets a sales job which she describes as "the intersection of mar...
2022-05-041h 01
Sell Through Social Live!What is copywriting? - Eden Bidani : 27In this episode, Joseph Lewin chats with Eden Bidani, owner of Green Light Copy, all about copywriting. We go into detail about what copywriting is, the length your copy should be, how to research before writing, and how to create copy that converts.
Learn more about Eden: https://www.linkedin.com/in/edenbidani/
Learn more about Green Light Copy: https://greenlightcopy.com/
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2022-04-0639 min
Funky (B2B) MarketingCOPYWRITING SECRETS: Here's How To Optimize Your Copy For Maximum Conversions! - Eden BidaniAre you looking to improve your conversion rates? Or better yet, maximize them?
Of course you want to - who wouldn't?
That's why, in this episode of the Funky Marketing Show, we called in expert copywriter Eden Bidani.
She's a CEO and Founder of Green Light Copy, a boutique copywriting agency that helps SaaS, startups, ecom, and tech businesses grow their revenue (and their reach) with landing pages, ads, and website copy. And she's going to let us in on all her copywriting secrets!
2022-03-1554 min
No Hacks: Optimising the Web for AI Agents54: Nailing Product-Message Fit With Diane WireduDiane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.In this episode, we talked about product message fit, why it’s crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.Dianne also answered questions from the community:Mari Paseva: How do you fi...
2022-03-0137 min
DemandistEden Bidani of Green Light Copy: How to Acquire & Keep More Customers and UsersEden Bidani, founder of Green Light Copy, conversion copywriter, and acquisition strategist for B2B and SaaS brands.In this chat we get into the weeds on the entire conversion copywriting process. We cover: * How to gear your copy around what customers want * Why a decrease in conversion rates can be a good thing for qualified leads * The importance of fully understanding the “voice of customer” * How to use customer interviews to uncover the “aha!” moments your customers have when discovering and using your product * Retention strategies to keep more of your best-fit customers around for longer
2022-02-0830 min
Experimentation MastersEP003 - Eden Bidani - Creating a Killer Value PropositionSend us FeedbackEden Bidani knows how to get businesses noticed, drive traffic and convert more customers. In this episode, she teaches us how to develop a value proposition, why customer research is critical in forming a strong proposition and strategies for testing your value proposition.Eden Bidani is the founder of Greenlight Copy, an agency that helps companies develop smart messaging strategies, and copywriting, to support user journeys and increase conversion rates across the funnel. Based in Israel, Eden is a conversion copywriter who is trained in anthropology and sociology. For 10+ years s...
2022-01-1745 minNo Hacks: Optimising the Web for AI Agents47: Converting Ice-Cold Traffic With Eden BidaniEden Bidani is a conversion copywriter and acquisition strategist with over a decade of experience helping SaaS, tech and e-commerce businesses drive crazy-growth. In this episode, we talked about what makes a thumb-stopping headline and why the goal of your ad is not to sell. Eden shares her proven 12-step framework for converting cold traffic into customers and also answers some copywriting questions from the community.Links in this episode:https://www.linkedin.com/in/edenbidani/https://greenlightcopy.com/If you learned something new today, we would appreciate it if you can...
2022-01-1132 min
Experiment Nation: The PodcastHow to "Hack" Experimentation with Anthropology with Eden BidaniExperiment Nation: The Conference ReloadedAKA Why you should approach research like an Anthropologist How ethnographic research helps you understand *why* people think the way they think (not just *what* they think or how they respond to triggers) to create more meaningful hypotheses and experiments.------If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25 This is a public episode. If you would lik...
2021-12-1109 min
Experiment Nation: The PodcastAdventures in Experimentation: Is my company doing CRO right?There's no single answer as Conversion Optimization and Experimentation continue to evolve and find fit in the digital era. What resonates with us is, if you're constantly testing and celebrating performance instead of delivery, you're likely to be on the right path of doing it right. In this episode, Marion Ravel, Eden Bidani, and Positive John shared different angles, from e-commerce, copywriting, and product, to structuring and thinking through CRO. Books mentioned: Emotional Design — https://www.amazon.com/Emotional-Design-Love-Everyday-Things/dp/0465051367 Working Backwards: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595 This is a pu...
2021-09-1827 min
CRO.CAFE EnglishTurn ice-cold traffic into thrilled-to-be-paying customers with high-converting copyGuest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidani
2021-09-1434 min
Digital Marketing Radio3 Tips to Improve Your Copywriting [with Eden Bidani]Have you ever had to write web copy and caught yourself sounding like a used car salesman?Maybe you haven’t had that much experience at writing for your own website and you want to make sure that your content’s compelling.Joining me to share 3 Tips to Improve Your Copywriting on Episode 256 of Digital Marketing Radio is a lady who earned her sales and marketing stripes working in direct sales for 5 years.Nowadays, she uses her retention-focused acquisition strategies with conversion copywriting to help SaaS, e-commerce, and tech businesses drive crazy-good growth at e...
2021-08-0429 minDigital Marketing Radio3 Tips to Improve Your Copywriting [with Eden Bidani]Have you ever had to write web copy and caught yourself sounding like a used car salesman?Maybe you haven’t had that much experience at writing for your own website and you want to make sure that your content’s compelling.Joining me to share 3 Tips to Improve Your Copywriting on Episode 256 of Digital Marketing Radio is a lady who earned her sales and marketing stripes working in direct sales for 5 years.Nowadays, she uses her retention-focused acquisition strategies with conversion copywriting to help SaaS, e-commerce, and tech businesses drive crazy-good growth at e...
2021-08-0429 min
Stonks Go Moon#16 Eden Bidani | Copywriting for Financial Funds, How to Write for ClientsTalking about the latest and future business trends.
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2021-07-2912 min
eCommerce 360 - Customer Retention MattersKiller ECommerce Copywriting StrategiesIn this episode, Eden Bidani gives a crash course on eCommerce copy that sells. By comparing the current state of copy with the potential, she makes a strong case for boosting eCommerce customer engagement through a compelling narrative.
2021-07-2216 min
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#144 Write INSANE Copy By Using Your Customers Words (that sells without being salesy) - Eden Bidani👉 Why you SHOULDN'T go with what you (or your CEO) think is good for your copy
Eden Bidani is a Conversion copywriter, Growth mentor and Secret anthropologist. She's busy driving crazy-good growth for SaaS, tech & DTC brands (with words).
👉 Listen to Eden & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 The value of listening to your customers and your audience (people are immune to top-down approaches to marketing)
👉 Where to source the right messages (message mining, interviewing your own clients/customers, running a survey, et...
2021-05-1030 min
Experiment Nation: The PodcastAdventures in Experimentation: How do you answer the question, "How many experiments should I run?"On today’s episode, John Ostrowski and Eden Bidani talk about: How they respond when someone asks them how many experiments they should run What they've done when a test breaks in production Why John keeps a personal list of shameIf you enjoy today’s episode. and you think we’ve earned it - please consider subscribing! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit experimentnation.substack.com
2021-01-1136 min
Marketing Spark (The B2B SaaS Marketing Podcast)Why B2B Copywriting Matters, Really MattersIn an age of video and photos, words don't get the respect they deserve.
Words aren't sexy or glitzy.
But they do matter. Words provide the information, the context, and the guidance for customers to take action.
In this episode, I talk with Eden Bidani, a conversion copywriter for SaaS, tech, and direct to consumer brands.
One of the things that struck me is Eden's suggestion that the best copy takes time to create and a lot of the time is not writing, but research.
2020-10-2816 min