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The Cyber Ranch PodcastThe Cyber Ranch PodcastNarrative Intelligence with Joe StradingerWe have all had a vague sense that our world is being manipulated, informed and fed by various conscious manipulation tactics - influence on political campaigns on social media, culture wars, class wars, etc.  But we can glean out the facts and figure out who is telling what story if we embrace a new discipline - Narrative Intelligence. Our guest this week is Joe Stradinger, Founder and CEO of EdgeTheory, who are out to understand and leverage the conversations that shape our world.  Specifically, social media campaigns and presences.  Think threat intelligence but at a global/sociopolitical lev...2024-12-1836 minConversation MattersConversation MattersAgile market assessments are critical today.In this episode I have a great conversation with Chris Ortolano of Sales Stack and Outbound Edge on the importance of creating agile market assessments. Dramatic market shifts are occurring and doing your homework is critical. We further discuss some of these emerging markets such as Telehealth, Ed tech, Ecommerce and how to lean in and build meaningful business conversations.2020-05-0821 minConversation MattersConversation MattersAttention #salesreps: Stop Sraying and PrayingOver the past 3 or 4 days I have been inundated with spammy emails and LinkedIn Messages. Literally 10x the normal rate. Maybe it has to do with people thinking the are free to blast away as lockdowns are loosening. Regardless, it does not work! Here are my thoughts on what works and how to be relevant and credible as a salesperson during it post #Covid192020-04-2802 minConversation MattersConversation MattersEveryone is on the front lines of this war and #conversation is our best weapon.My thoughts on what is our best playbook as we wait for the rebound. The playbook as a business person is the same as we have all been doing personally; personalized outreach and connecting. Although there are no trade shows, conferences, or in person meetings, we can take time to reach out to co workers, prospects and create authentic conversations online. So we we do get back to normal you have secured your place top of mind.2020-04-1803 minThe Trend ReportThe Trend ReportThe Art of Conversation with Joe Stradinger of EdgeTheorySend us a textToday's episode was an unplanned, unscripted and an off the cuff conversation with my long time friend and fellow entrepreneur, Joe Stradinger.  Joe and I have a conversation about the "art of conversation", the impact of COVID19 and our mutual passion to help people!During our chat, Joe talks about power of conversation and highlights his company's flagship product that support you in having conversations with you clients and prospects.  You can check out Soundboard here:  https://soundboard.social/Thanks for joining us today and if you have any...2020-04-1533 minThe Trend ReportThe Trend ReportThe Art of Conversation with Joe Stradinger of EdgeTheoryToday's episode was an unplanned, unscripted and an off the cuff conversation with my long time friend and fellow entrepreneur, Joe Stradinger.  Joe and I have a conversation about the "art of conversation", the impact of COVID19 and our mutual passion to help people!During our chat, Joe talks about power of conversation and highlights his company's flagship product that support you in having conversations with you clients and prospects.  You can check out Soundboard here:  https://soundboard.social/Thanks for joining us today and if you have any questions, comments or show ideas, ple...2020-04-1533 minConversation MattersConversation Matters#April2020My thoughts on this defining moment in time. We can use this time of #quarantines and #socialdistancing and boundless technology to reinvent ourselves, our businesses, our futures. Or we can sit and wait to see what happens. We can, create the future we want for ourselves or we can do nothing and be left behind.2020-04-0907 minConversation MattersConversation MattersAirtime - The Chairlift ConversationJust got back from a great white Christmas skiing in Colorado with family. Here are some reflections from my Chairlift conversations. The Chairlift is a unique venue: (1) you have a captive audience that can’t leave the conversation, (2) the conversation is limited by 10 minutes or less and (3) most people are happy and in a good mood. Happy New Year and to more conversations in 2020 no matter where your journey leads you.2020-01-0105 minConversation MattersConversation MattersA conversation about Grant Cardone #10XHad the opportunity to hear Grant Cardone in Vegas last week. Here is my conversation with Jeff Olson and Greg Choat breaking down what we heard. #10X #motivation #gigeconomy2019-12-2006 minConversation MattersConversation MattersConversation MattersIt’s either your greatest asset or greatest liability.2019-11-1702 minConversation MattersConversation MattersFireside chat with Jim Barksdale and Steve CaseHad the opportunity today to listen to two internet legends have a fireside chat conversation, Steve Case and my partner Jim Barksdale. Their leadership at #AOL and #Netscape was so foundational to the commercialization of the internet. Here are some takeaways from myself and co workers Greg Griffith and Gregg Newby. Enjoy! #thirdwave #internet #accelerateMS2019-11-1410 minConversation MattersConversation MattersConversation Matters in the Modern WorkplaceToday I talk to Oriana Ballard a new addition to our team, who before joining EdgeTheory was a full time Virtual Assistant.   In this episode Oriana and I are discussing the modern workplace and how conversation is so vital to success.  In addition, we touch upon many of the technology tools businesses can use to streamline communication and conversation.  And, yes it can be done in Mississippi!2019-11-0611 minConversation MattersConversation MattersCancel CultureGregg Newby and I discuss Cancel Culture and it’s impact on the global conversation.2019-10-3015 minConversation MattersConversation MattersConversation matters in wealth managementIn this episode I am joined with Jason Branning of BWM Advisors where we discuss how #conversation is a critical asset in advising customers in wealth planning.2018-05-2108 minConversation MattersConversation MattersA simple conversation about #cryptocurrencyIn this episode I am joined with JC Hiatt from HODL Daily where we discuss the what and why around #cryptocurrency.2018-05-1015 minConversation MattersConversation MattersThe Healthy Living ConversationIn the episode I am joined with James Ketchum from the Healthy Living Soundboard where we discuss how healthy living social media content is fueling conversation and business for thousands of professionals.2018-05-0211 minConversation MattersConversation MattersThe Sales Pipeline: Is that all that matters?In this latest episode of Conversation Matters, Gregg Newby and Joe Stradinger from EdgeTheory talk with Paul Wingate from Beacon Tech Marketing about the tech company's favorite subject, the sales pipeline.2018-04-1425 minConversation MattersConversation MattersConversation MappingGregg Newby and Joe Stradinger from EdgeTheory discuss in this episode of Conversation matters the similarities between Conversation Mapping and a River.2018-03-2510 minConversation MattersConversation MattersConversation IntersectionsLatest episode of Conversation Matters where Gregg Newby and Joe Stradinger of EdgeTheory discuss conversation intersections and how they find the pre-customer.2018-03-1509 minConversation MattersConversation MattersThe Pre-CustomerHow to find #customers not Yet looking for you.2018-03-0809 minConversation MattersConversation MattersIntroduction to EdgeTheoryGregg Newby and Joe Stradinger of EgdeTheory chat regarding how conversation matters on the first episode of Conversation Matters.2018-03-0713 minFocus Is Your Friend: How to double down on marketing that mattersFocus Is Your Friend: How to double down on marketing that mattersEpisode 59: Control the Conversation with Content, with Joe StradingerJoe Stradinger began his career as a CPA with Arthur Andersen. His first assignment was in Budapest, Hungary, where he performed business valuations to support the privatization effort of former Iron Curtain countries. Joe eventually transferred to Arthur Andersen Business Consulting where he supported major telecommunications clients such as GTE and MCIWorldCom. In October of 1998, he co-founded Musicforce.com, the Internet's largest retailer focused exclusively on one of the fastest growing genres of music - contemporary Christian music. At Musicforce.com, he oversaw finance and operations as CFO and COO as well as a member of the...2017-06-0131 min