Shows
BizBlendHistory, Hustle & Harvard Dreams: Everest Nevraumont on Learning Like a ChampionIn this power-packed episode of BizBlend, host Sana sits down with a history prodigy—10-year-old Everest Nevraumont. Already a three-time regional History Bee champion and currently ranked third nationally, Everest offers more than just impressive titles—she brings a masterclass in learning, focus, and grit. From mastering memory palaces and spaced repetition to competing solo against older teams, Everest shares how a child’s mind—with the right tools and mindset—can outpace even seasoned professionals. A must-listen for entrepreneurs, educators, and lifelong learners alike.
About the Guest:
Everest Nevraumont is a 10-year-old history champion from Texas...2025-04-1916 min
Marketing BS with Edward NevraumontMarketing BS Podcast: Theatrical Dynamic PricingI realize there has not been an essay or a briefing in a while. I am trying hard not to let this newsletter distract me from writing comedy. It’s coming along nicely, but at some point I will pivot back to writing more here. In the meantime, I hope you continue to enjoy these short conversations I am having with Peter and we are hitting the more interesting marketing news in any given week or two.In other news, my 1960s comic book podcast is re-branding. “Super Serious 616” is becoming “WHAT IF… MARVEL was real?”. I wrote a litt...2023-02-0813 min
Marketing BS with Edward NevraumontMarketing BS Podcast: Have Electric Vehicles Changed the Rules of Loyalty?Some quick updates:* I have an essay in progress. Will hopefully get it to you in the next couple of weeks* Stand up comedy is coming along. My first “big show” is on Tuesday. If you are in Seattle feel free to stop by at Club Comedy.* If anyone is interested in learning how to edit these podcasts and is willing and able to do fast turn-arounds, just reply to the email and let me know. It’s not hard and it’s kind of fun with the software I am using, b...2023-01-2313 min
Marketing BS with Edward NevraumontMarketing BS Podcast: Southwest Loyalty and some announcementsHappy new year! Expect fewer posts this year. I will keep going with this podcast, but I am shifting my time commitment to (1) get the book over the line. No more excuses; and (2) Work on developing “business comedy”. I will write more about #2 at some point, but for now enjoy the podcast, and be happy if you weren’t flying Southwest the last few weeks!Full TranscriptEdward: Peter, how were the holidays?Peter: Wow. It seems like a million years ago, doesn't it? It's amazing. We had that kind of one day after...2023-01-0612 min
Marketing BS with Edward NevraumontMarketing BS Podcast: Streaming Grab BagEssay and Briefing production has been low the last few weeks as I have been spending more time on building a GPT-3 powered comedy writing tool (and writing “business comedy” with the tool). If you have not checked out ChatGPT in the last two weeks, you should really do so. It is much slower now than when it launched, but still mind blowing. If it is too slow you can just use the GPT Playground, which is powered by the same back-end. GPT itself moved from 3.0 to 3.5 right around when chat launched. 3.5 is very impressive (it can rhyme now!). Spen...2022-12-1513 min
Marketing BS with Edward NevraumontMarketing BS Podcast: Fader's BooksLast week I published the first chapter of Peter’s new book. This week I interview Peter on the book, who should read it, what the conclusions are, how it is different from his last two books, and why he is like George Lucas.If you are interested in buying the book, you can do that on Amazon, but this week it is 40% off if you buy direct from the University of Pennsylvania press. Use the code “HOLIDAY22-FM”Full transcript below.Main Takeaways:I fed the full transcript into ChatGPT and as...2022-12-0821 min
Marketing BS with Edward NevraumontMarketing BS Podcast: Strategy vs TacticsToday’s episode further explores topics discussed in this week’s essay. In the preamble to that essay I said that there would be no content next week. I am going to reverse that. Next week will be an excerpt from Peter Fader’s new book. Stay tuned!Full Transcript:Peter: Ed, I love your piece on strategy versus tactics at Disney, Twitter and Dominion Cards. I love the way that you're weaving together a narrative that's taking three of the super hot, interesting topics and a fourth one that most people don't know about.E...2022-11-2317 min
Marketing BS with Edward NevraumontMarketing BS Podecast #3: Bluecheckmark Metrics (Now with Transcript!)I have been exploring a new AI tool that is allowing transcript creation while I edit the episodes. It’s not perfect, but it’s pretty great for those who prefer reading to listening. I plan on including transcripts of all episodes going forward.Also: Apologizes that yesterday’s essay did NOT have more than 1-second of audio. I am still working through these tools. The audio should be live on that post now (I chose not to re-send it to your email) In This EpisodeFader and Nevraumont discuss Elon Musk’s plan for...2022-11-0320 min
Marketing BS with Edward NevraumontMarketing BS: Almost Real FidelityHi everyone,Post-send note: In the original post the audio was only 1-second long. That has been fixed now.As mentioned in yesterday’s email, I will now begin including an audio version of these essays. The audio is created in my voice with an AI. For those who listen please provide feedback on the quality and whether it is worth continuing.Between Meta’s stock collapse and Musk’s takeover of Twitter, the future of social platforms dominated headlines last week.On that note, today’s essay looks at VR/AR and M...2022-11-0216 min
Marketing BS with Edward NevraumontMarketing BS: "Paying for Status" Audio and Short UpdateI have been playing around with some AI audio tools. This should allow all podcasts going forward to have full transcripts. It has also allowed for pretty fantastic text-to-voice applications. I spent an hour recording my voice to have it analyzed by the AI. This allows text editing of podcasts (i.e., In the live recording I say “price insensitive” when I should have said “price sensitive”. I can use a text editor to just delete and replace and the AI will put the new words in seamlessly - in my own voice. It’s like a personal deepfake).But t...2022-11-0115 min
Marketing BS with Edward NevraumontMarketing BS Podcast Episode 2: Why is Brand spend increasing while DR is decreasing?The experiment continues. Fader and Nevraumont explore the latest earnings results where brand spend seems to be up, while direct response spend is down. This is very different than any other downturn we have seen in the past. What is going on? We explore at least three theories.Thank you for the feedback on last week’s episode. I WILL work on getting some sort of “instant transcript” for these so they can be read as well as heard, but it may take me a while as it does not land on the top of my priority list...2022-10-2717 min
Marketing BS with Edward NevraumontNew Marketing BS podcast: Nevraumont and FaderA new experiment!Wharton Professor Peter Fader and I are going to try something new. Ever Wednesday (give or take) we will spend 10-20 minutes discussing the marketing implications of something topical in the news. In this first episode we discuss the parallels between P&G’s recent announcement that they are raising prices, and Netflix’s recent earnings call (and their move into a lower-priced ad-supported tier).Some relevant links:Peter’s two part interview with Edward in November 2020: Part one. Part two.A 2019 essay about Amazon Prime Day and discou...2022-10-2017 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] How to Stop Marketing With Your EgoI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”This week we have Edward Nevraumont, an experienc...2022-06-211h 01
Marketing BS with Edward NevraumontInterview: Stuart Wood, CEO Carvel Law, Part 2This is Part 2 of my interview with Stuart Wood (CEO of Caravel Law). Part 1 here. In this part of the interview we talked about how one goes about marketing professional services firms. Stuart marketed both the leading firm in Canada, and now oversees a “start-up” law firm. There are some similarities and some real differences in how marketing is done in these environments. I hope you enjoy this - it is a little different than our normal discussions on Marketing BS. Transcript:Edward: This is marketing BS. This is part two of my inte...2021-11-1619 min
Marketing BS with Edward NevraumontInterview: Stuart Wood, CEO of Caravel Law, Part 1Thank you for your patience as I take time with the new baby. It has been pretty great barely working (professionally) for the last six weeks. I have half-written a briefing that I keep thinking I will finish and send, but it continues not to happen. I have not decided when I will really ramp back up. In the meantime, here is another Marketing BS interview. This one is pretty unique. Stuart was CMO of the largest law firm in Canada without ever being a lawyer (and is now the CEO of a newer firm). Part one, like always...2021-10-0517 min
Marketing BS with Edward NevraumontInterview: Vineet Mehra -- Former CMO Walgreens; Chief Growth + Experience Officer Good Eggs -- Part 2You can find Part One of my interview with Vineet Mehra here.In Part Two of the interview I spoke with Vineet about his time at Walgreens. We talked about what makes Walgreens/Boots different from CVS and their other competitors. We dove into how Vineet used the vast amounts of data Walgreens was collecting (>80MM people in their US loyalty program) to fairly radically change business processes (including eliminating the flier completely). Enjoy.Transcript:Edward: This is part two of my interview with Vineet Mehra, Chief Growth and Experience Officer...2021-09-1418 min
Marketing BS with Edward NevraumontInterview: Vineet Mehra -- Former CMO Walgreens; Chief Growth + Experience Officer Good Eggs -- Part 1I delayed this week’s edition on the hope I would spend Tuesday after the long weekend completing a briefing. I have a ton of great stuff to share with you all, but the time to write it all down did not happen. Instead I want to share with you a great interview I did with Vineet Mehra. In part one we talk about Vineet’s big break to a head of marketing role in his early 20s, and how he leveraged that into the career he has today. Lots of great stuff in here on how to think abou...2021-09-0822 min
Marketing BS with Edward NevraumontInterview: Angela Rizzo, CMO eSentire, Part 2This is Part 2 of my interview with Angela Rizzo. Angela was the CMO of eSentire, a leading company in the cyber-security space. Since the recording of this episode she has left eSentire and is looking for her next opportunity. If you would like to get in contact with her, please just reply to this email. (For all interviews you can click on the link next to the audio player to add the stream to a podcast player).I expect to be back with an essay or briefing next week. I will also be going back to dropping...2021-08-3118 min
Marketing BS with Edward NevraumontInterview: Angela Rizzo, CMO eSentire Part 1I wasn’t sure I would have a new essay for you this week. Unfortunately the new kiddo has had to spend more time in the hospital (nothing serious, but out of caution “just in case”). I’m not worried about him, but it has taken up a fair amount of time (beyond the normal baby-taking-care-of time). Rather than leave you with nothing this week (and next) I am polishing off this interview that has not been released yet. Angela WAS the CMO of eSentire, a leading company in the cyber-security space. Since the recording of this episode she has left...2021-08-2416 min
Marketing BS with Edward NevraumontInterview: Sam Heath, Head of Retail and CPG, Tim Horton'sSam Heath and I worked together at McKinsey many many years ago. He is now responsible for marketing Tim Horton’s in Canada (where it is by far the largest quick service restaurant chain), and Timmie’s fledging business of selling its product in grocery stores. Last year, out of nowhere, Sam’s heart stopped and he “died”. Last week we explore how that event affected him and his overall career in this episode. This episode dives into Tim Horton’s - both the stores and the CPG products - and how he is growing the two inter-related businesses. You can...2021-06-2419 min
Marketing BS with Edward NevraumontInterview: Sam Heath, Head of Retail and CPG, Tim Horton'sSam Heath and I worked together at McKinsey many many years ago. He is now responsible for marketing Tim Horton’s in Canada (where it is by far the largest quick service restaurant chain), and Timmie’s fledging business of selling its product in grocery stores. Last year, out of nowhere, Sam’s heart stopped and he “died”. We explore how that event affected him and his overall career in this episode. Next week we dive into Tim Horton’s - both the stores and the CPG products - and how he is growing the two inter-related businesses. You can al...2021-06-1717 min
Marketing BS with Edward NevraumontInterview: Jon Mamela, CMO Destination Canada/City of Toronto -- Part 2This is part two of my interview with Jon Mamela. Yesterday we explored his career at Procter & Gamble, Fairmont and his path to becoming Canada’s top destination marketing leader. In this part of the interview we explore how destination marketing is different from traditional “company” marketing.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).TranscriptEdward: This is part two of my interview with Jon Mamela, CMO of Destination Toronto. Today, we’re going to explore the world of destina...2021-05-1223 min
Marketing BS with Edward NevraumontInterview: Jon Mamela, CMO of Destination Canada/City of Toronto -- Part 1I met Jon while interviewing for the role of CMO of the Emirate of Dubai. In this interview we talked about his path to being the chief marketer for the country of Canada. Tomorrow we cover details on how destination marketing differs from more traditional “company marketing”You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).TranscriptEdward: My guest today is Jon Mamela. Today, we covered Jon’s path to CMO. Procter & Gamble, Fairmount, Four Seasons, Destination Canada. Jon is now CMO...2021-05-0520 min
Marketing BS with Edward NevraumontInterview: Tom Seery, founder/chairman RealSelf, Part 2My guest today is Tom Seery, founder and current Executive Chairman of RealSelf, the leading review site and marketplace for cosmetic surgery. This is Part 2 of the interview where Tom explains the tools he used to build and grow the RealSelf business into the largest site of its kind in the world. Subscribers also have access to yesterday’s interview where we explored Tom’s career path that set him up to found RealSelf.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).Transcr...2021-04-2819 min
Marketing BS with Edward NevraumontInterview: Tom Seery, Founder/Chairman RealSelf, Part 1My guest today is Tom Seery, founder and current Executive Chairman of RealSelf, the leading review site and marketplace for cosmetic surgery. This is Part 1 of the interview where we explore Tom’s career and how he found himself founding RealSelf. Tomorrow we will explore how he grew the RealSelf business.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).TranscriptEdward: My guest today is Tom Seery. Today we cover Tom's path to founding RealSelf, Drexel, University of Washington...2021-04-2117 min
Marketing BS with Edward NevraumontInterview: Juney Ham, former CMO Hired.com, Part 2My guest today is Juney Ham, co-founder and CEO of Beacon. He was previously an executive at Expedia and Airbnb, and CMO of Hired.com. This is Part 2 dive into the Hired.com business.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).TranscriptEdward: This is part two of my interview with Juney Ham. Today, we're going to dive into his experience as CMO of Hired. Juney, can you start by explaining what Hired does?Juney...2021-04-1420 min
Doctor Vs ComedianEpisode 1: Comedy in the time of Covid / Cannabis use in MedicineIt’s the first episode! After the guys briefly introduce themselves (0:44), Ali discusses performing comedy during the Covid19 pandemic (4:59). He talks about performing comedy via Zoom, social distancing in comedy clubs, as well as new ventures such as performing at a Just for Laughs show at a drive-in. Then, Asif discusses cannabis and CBD use in medicine (25:10). He talks about its use in medicine and the case of Charlotte Figi and Charlotte’s Web, which was brought to mainstream attention by CNN’s Dr. Sanjay Gupta. Asif then discusses the current role for CBD in epilepsy and the limited role i...2021-04-1145 min
Marketing BS with Edward NevraumontInterview: Juney Ham, former CMO Hired, Part 1My guest today is Juney Ham, co-founder and CEO of Beacon. He was previously an executive at Expedia and Airbnb, and CMO of Hired.com. This is Part 1 of the interview where we explore Juney’s career and path to CMO. Tomorrow we will explore the Hired.com business.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).TranscriptEdward: My guest today is Juney Ham. Today we covered Juney's career and path to CMO, University of Pennsylvania, PriceGrabber, Expedia, A...2021-04-0718 min
Marketing BS with Edward NevraumontInterview: Geoff Henshaw, former CMO Stoko, Part 2My guest today is Geoff Henshaw, former CMO of Stoko. Stoko manufactures and distributes kneebraces built into athletic wear that is comfortable enough to use everyday. Yesterday we explored Geoff’s career at Shoes.com, 1-800-GOT-JUNK and more. Today we focus on how he was growing the Stoko brand. Note this episode was recorded Geoff was still CMO of Stoko. HE is now looking for his next CMO opportunity. Feel free to reach out to me if interested and I can put you in touch. You can also listen to these interviews in your podcast player of...2021-03-3117 min
Marketing BS with Edward NevraumontInterview: Geoff Henshaw, former CMO Stoko, Part 1My guest today is Geoff Henshaw, former CMO of Stoko. This is part 1 of the interview where we explore his career at Shoes.com, 1-800-Got-JUNK, and more. Tomorrow we look at the Stoko business and how he is creating a new category of “everyday injury prevention wear”. Geoff is currently looking for his next CMO opportunity. Feel free to reach out to me if interested and I can put you in touch.TranscriptEdward: My guest today is Geoff Henshaw. Today we cover Geoff's career and path to be the Chief Marketing Offi...2021-03-2417 min
Marketing BS with Edward NevraumontInterview: Steve Schildwachter, CMO of a major Washington DC museum, Part 1My guest today is Steve Schildwachter, former CMO of Museum of the Bible. Steve started his career working at advertising agencies before moving to the client side. In the interview we explore that transition, and his later transition from for-profit to non-profit.This is the free edition of Marketing BS. Premium subscribers get access to part 2 of Steve’s interview tomorrow where we dive into marketing a non-profit museum (and twice the content every week).You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premiu...2021-03-1720 min
Marketing BS with Edward NevraumontAmy Gordona, CMO Kestra Financial, Part 2My guest today is Amy Gordona CMO of Kestra Financial. Amy had an incredible career in more traditional financial services before moving to Kestra. Kestra is a unique company which provides a platform for independent financial services professionals. This is part 2 covering the Kestra business.This is the free edition of Marketing BS. Subscribers were sent Part 1 yesterday, as well as this week’s essay (on early vs late funnel metrics and the link between COVID tracking and marketing). You can subscribe here:TranscriptEdward: This is part two of my in...2021-03-1121 min
Marketing BS with Edward NevraumontInterview: Chris Chapo, Amperity, Part 2This is part 2 of my interview with Chris Chapo. Chris has never been a CMO but he has overseen analytics at a number of organizations including Apple Retail, JCPenny and now Amperity. In this part we explore Chris’s take on analytics and what he feels CMOs need to know.This is the free edition of Marketing BS. Part 1 was available to subscribers on Wednesday.TranscriptEdward: This is part two of my interview with Chris Chapo. Today we’re going to dive into his data analytics insights and how they can help CMOs...2021-03-0517 min
Marketing BS with Edward NevraumontInterview: Matthew Kemp, former CMO BlueGrace, Part 2My guest today is Matthew Kemp, principal of SCP&CO, a mid-market private equity firm. Prior to his role at SCP Matthew was CMO of BlueGrace Logistics, and the founder of three very successful companies. This is Part 2 of the interview where we dive into marketing 3rd party logistics in general, and BlueGrace in particular.This week’s sponsor:BugHerdThe easiest way to collect and manage website feedbackTurn email chains and spreadsheets of vague feedback into actionable tasks. Pin feedback to elements on a website and capture the technical in...2021-02-1821 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”This week we have Edward Nevraumont, an experienc...2021-02-1659 min
Marketing BS with Edward NevraumontInterview: Sunil Bhatt, CEO Genuine Hospitality, Part 2This is Part 2 of my interview with Sunil Bhatt, CEO of Genuine Hospitality Group, the corporate entity representing the award-winning chef, Michael Swartz. Today we covered the challenges of running a restaurant chain during COVID - among other things. Enjoy!TranscriptEdward: This is part two of my interview with Sunil Bhatt. Today, we’re going to dive into his experience as CEO of Genuine Hospitality Group. Sunil, can you start by explaining what Genuine Hospitality Group is.Sunil: We are a group of restaurants—mostly in South Florida, including one in Cleveland, Ohio...2021-02-1100 min
Marketing BS with Edward NevraumontInterview: Aimee Johnson, CMO Zillow, Part 2My guest today is Aimee Johnson, CMOof Zillow. This is Part 2 of the interview where we went deep on the Zillow business model and how Aimee is driving growth there.As a subscriber-only podcast you will need to subscribe to the a private feed to get it in your podcast player. You only need to do this once. Simple instructions here.TranscriptEdward: This is Marketing BS. This is part two of my interview with Aimee Johnson. Today we’re going to explore how she’s driving growth as CMO of Zillo...2021-01-2220 min
Marketing BS with Edward NevraumontInterview: Aimee Johnson, CMO Zillow, Part 1My guest today is Aimee Johnson, CMO of Zillow. Today’s episode covers Aimee’s career, including a deep dive into her time overseeing Starbuck’s loyalty program.This is the free edition of Marketing BS. Premium subscribers will get access to part 2 of Aimee’s interview tomorrow and twice the content every week.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).This week’s sponsor is Flatfile.ioNever open Excel againThink of the last time y...2021-01-2119 min
Marketing BS with Edward NevraumontPodcast: Rachel Porges, CMO Levain Bakery, Part 2My guest today is Rachel Porges, former CMO of Levain Bakery, the maker of the most famous 6-ounce chocolate chip walnut cookie. This is Part 2 of the interview where we explore how she grew the Levain business.This is the free edition of Marketing BS. Premium subscribers got access to part 1 of Rachel’s interview yesterday and twice the content every week.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).This Essay is Sponsored by PulsarStop doing...2021-01-1419 min
Marketing BS with Edward NevraumontInterview: Brian Watkins, Bulletproof 360, Part 2My guest today is Brian Watkins, former VP of eCommerce for Bulletproof 360, the diet and supplements company. This is Part 2 of the interview where we explore how he grew the Bulletproof business.This is the free edition of Marketing BS. Premium subscribers got access to part 1 of Brian’s interview yesterday and twice the content every week.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).This interview is sponsored by GoToWebinar:Save up to 23% on GoToWebinar Annual Pla...2021-01-0719 min
Marketing BS with Edward NevraumontPodcast: Lindsay Pedersen, Ironclad Brand Strategy, Part 2My guest today is Lindsay Pederson, owner and chief strategist of Ironclad Brand Strategy. This is Part 2 of the interview where we dive into how branding actually works to grow a business.As a subscriber-only podcast you will need to subscribe to the a private feed to get it in your podcast player. You only need to do this once. Simple instructions here.Transcript:Edward: This is Marketing BS. This is part two of my interview with Lindsay Pederson. Today, we're going to explore Lindsay’s specialty, branding, and how she app...2020-12-1021 min
Marketing BS with Edward NevraumontPodcast: Lindsay Pedersen, Ironclad Brand Strategy, Part 1Apologizes for the double send yesterday. It seems one of my drafts got sent along with the final briefing. In case you are worried you read the non-final version, here it is again.My guest today is Lindsay Pederson, owner and chief strategist of Ironclad Brand Strategy. These podcasts are usually with a leading CMO, so this one is a little different. I have been very selective in having Lindsay on the show. I would love your feedback on whether you feel having people like Lindsay on from time to time is a good idea, or whether...2020-12-0920 min
SOUTH POD: Rise of a RegionLoyalty is Not About Loyalty.Does your company have a loyalty program or a way to increase customer retention? Get ready to change the way you think about your customer retention rate.Tonight on SOUTH POD we are featuring Edward Nevraumont's speaker session from the DIG SOUTH Virtual Tech Summit: Loyalty is Not About Loyalty. It will blow your mind. 2020-11-2230 min
Marketing BS with Edward NevraumontPodcast: Peter Fader, Wharton Professor, Part 2This is a free two-part episode of Marketing BS. My guest today is Peter Fader, professor of marketing at the Wharton School at University of Pennsylvania. Peter was one of my early marketing mentors and I loved this interview. This is Part 2 of the interview where we dive in deeper to the ramifications of Peter’s signature research around “Buy until you Die”.You can subscribe to the podcast in your player of choice here: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).TranscriptEdward: This is part two of my intervi...2020-11-1922 min
Marketing BS with Edward NevraumontPodcast: Peter Fader, Wharton Professor, Part 1This is a rare two-part set of free episodes of Marketing BS. My guest today is Peter Fader, professor of marketing at the Wharton School at University of Pennsylvania. Peter was one of my early marketing mentors and I loved this interview. In Part 1 we talk about Peter’s career as a marketing academic and how he came to his signature theories around how one understands the value of a company’s customer base. Tomorrow we will dive deeper into those theories.You can subscribe to the podcast in your player of choice here: Apple, Sticher, TuneIn, Overcast...2020-11-1823 min
Marketing BS with Edward NevraumontPodcast: Matthew Quale, President Bask Bank, Part 1My guest today is Matthew Quale, president of Bask Bank (the only bank to offer American Airlines Loyalty Points in lieu of interest). This is Part 1 of the interview where we dive into Matt’s career and path to CMO. Tomorrow we will explore how he grew the Bask business.As a subscriber-only podcast you will need to subscribe to the a private feed to get it in your podcast player. You only need to do this once. Simple instructions here.Transcript:Edward: My guest today is Matt Quale. Today we cover Matt's ca...2020-11-1116 min
Marketing BS with Edward NevraumontPodcast: Rob Singer, CMO Remitly, Part 1This is the weekly free edition of Marketing BS. Every week I share one piece premium of content from earlier in the week. This week I am sharing the Wednesday Interview. You can (and should!) subscribe to get all the content. Most members expense the subscription, or get it as part of my company wide offering.What you missed this week:* Monday: Essay on Reviews and Ratings. What really matters on collecting reviews, and the math behind “review gating” (i.e., only collecting reviews from satisfied customers)* Tuesday: Weekly briefing coving everything from the 23...2020-11-0618 min
Marketing BS with Edward NevraumontPodcast: Adam Doppelt, Co-founder FreshChalk/UrbanSpoon - Part 2This is the last week Marketing BS will be 100% free. Starting Monday if you want the full Marketing BS experience you will need to subscribe. You can do that here. Subscribers get a weekly essay, weekly briefing and a two-part podcast interview (and more). Free subscribers receive one piece of content from the week every Friday. Subscriptions are half price until Friday.Adam was the co-founder of UrbanSpoon, Dwelable and now FreshChalk. He comes from an engineering background, but he has done some incredible marketing to grow his businesses. This is a dive into some of those...2020-10-1516 min
Ditching HourlyEdward Nevraumont - Programmatic Advertising for Boutique Service BusinessesSpeaker, executive consultant, and author of "Marketing BS" Edward Nevraumont joins me to talk about how programmatic advertising (e.g., Facebook ads) can be used to grow a boutique service business.Edward's Bio:As Chief Marketing Officer at General Assembly, Edward helped build and prepare the company for a $412.5mm sale to Adecco in 2018.During his five years at A Place for Mom, Edward steered the company from the brink of collapse to generating more than 30% year-over-year growth over multiple years. A Place for Mom is now the largest senior-living referral service...2020-10-1340 min
Marketing BS with Edward NevraumontWendy White, Egencia, Part 2This is Part 2 of my interview with Wendy White, chief marketer at Egencia (Expedia’s corporate travel arm). Subscribe to the podcast: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed.Marketing Bs is going “premium” on October 19th. Following that date premium subscribers will receive four issues per week (essay, briefing and podcasts). Free subscribers will continue to receive Marketing BS on Fridays with one piece of content from the week. Subscriptions are half price until October 16th as a thank you to my longtime subscribers. You can subscribe here. Thank you to everyone who has already subsc...2020-10-0816 min
Marketing BS with Edward NevraumontPodcast: Wendy White, Egencia, Part 1Subscribe to the podcast: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed.Marketing Bs is going “premium” on October 19th. Following that date premium subscribers will receive four issues per week (essay, briefing and podcasts). Free subscribers will continue to receive Marketing BS on Fridays with one piece of content from the week. Subscriptions are half price until October 16th as a thank you to my longtime subscribers. You can subscribe here. Thank you to everyone who has already subscribed.TranscriptEdward: My guest is Wendy White. Today, we cover Wendy's career and path to CMO—Berk...2020-10-0716 min
Marketing BS with Edward NevraumontPodcast: Fred Swaniker, ALX Part 2This Part 2 of my interview with Fred Swaniker, founder of Africa Leadership Academy (ALA), Africa Leadership Univerity (ALU) and ALX (among others). Fred is one of Time Magazine’s Most Influential People in the World and has done the requisite mainstage TED talk. I believe this is the only time he has publicly talked about marketing.Subscribe to the podcast: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed.Transcript:Edward: This is part two of my interview with Fred Swaniker. Today, we're going to dive into his experience leading ALX. Fred, ALU is Africa Leadershi...2020-10-0100 min
Marketing BS with Edward NevraumontPodcast: Fred Swaniker, ALX, Part 1This Part 1 of my interview with Fred Swaniker, founder of Africa Leadership Academy (ALA), Africa Leadership Univerity (ALU) and ALX (among others). Fred is one of Time Magazine’s Most Influential People in the World and has done the requisite mainstage TED talk. I believe this is the only time he has publicly talked about marketing.Subscribe to the podcast: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed.Transcript:Edward: My guest today is Fred Swaniker. Fred was born in Ghana but had to leave the country when he was four years old to es...2020-09-3016 min
Marketing BS with Edward NevraumontPodcast: Nick White, Osano, Part 2This Part 2 of my interview with Nick White, head of marketing at Osano. In today’s episode Nick explains what Osano is, the state of privacy management and regulation today, and how he is growing the company to become the leading global privacy management platform.Subscribe to the podcast: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed.Transcript:Edward Nevraumont: This is part two of my interview with Nick White. Today, we're going to dive into his experiences as head of marketing at Osano. First, Nick, can you describe what Osano is and what it is the...2020-09-2420 min
Marketing BS with Edward NevraumontPodcast: Nick White, Osano, Part 1This Part 1 of my interview with Nick White, head of marketing for Osano, the leading website privacy management platform. Today’s episode explores Nick’s career and how he got his first head of marketing role at Wealthsimple.Subscribe to the podcast: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed.Transcript:Edward Nevraumont: Welcome to Marketing BS. My guest today is Nick White. Today's episode dives into his career, University of Washington, Pacific Continental Bank, Ignition Partners, A Place for Mom, Wealthsimple. He's now Head of Marketing at Osano, the leading privacy management platform.Nick...2020-09-2319 min
Marketing BS with Edward NevraumontPodcast: Alex Norman, TechTO Part 2This Part 2 of my interview with Alex Norman, co-founder of TechTO. Today’s episode dives into how he grew TechTO into the leading tech-events company in Canada. This episode has background music added in. Feedback so far on the background music is negative and I will discontinue it after this podcast if I don’t get overwhelming feedback in the other direction.Subscribe to the podcast: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed.TRANSCRIPT:Edward Nevraumont: This is part two of my interview with Alex Norman. Today, we're going to dive into his experienc...2020-09-1717 min
Marketing BS with Edward NevraumontPodcast: Alex Norman, TechTO, Part 1This is the second Marketing BS podcast. Alex Norman is an old friend who co-founded TechTO, the leading tech-event company in Canada. He is also a partner with AngelList, co-founder of HomeSav and runs a micro-seed venture fund. In Part 1 we talk about Alex’s career. Tomorrow in Part 2 we dive into how he grew the TechTO business. (Note: Originally the interview this week was going to be with Nick White, head of marketing for Osano, but due to some issues with the transcript I am pushing that episode to next week)This episode contains a new ex...2020-09-1625 min
Marketing BS with Edward NevraumontJason Goldlist, WealthSimple, Part IIThank you for bearing with me as I roll out podcasts. Some of you had trouble subscribing to get these podcasts in your regular player. You have a few options. The simplest way is to just add the RSS feed to your player (link). You can also find the podcast the way you find any podcast. Here is the link to the larger players: Apple, Sticher, TuneIn, Overcast , Spotify. The “best” way to subscribe is a little more complicated. Click on the little grey link above (or here). It will give you a URL for a “private RSS feed”. If you e...2020-09-1021 min
Marketing BS with Edward NevraumontJason Goldlist, WealthSimple, Part 1This is the first “beta” podcast for Marketing BS. I would love your feedback as I refine the interviews and the production quality. These interviews are all in two-parts. Part I covers the CMO’s career - how they got their first head of marketing role, and how they have pushed their career from there. In Part II we dive into one specific business they have overseen to talk about growth levers.Transcript below:Edward: My guest today is Jason Goldlist. Today's episode dives into his career. How he got his first CMO role and beyond...2020-09-0923 min
Marketing BS with Edward NevraumontMarketing BS podcast teaserThe opening credits for the Marketing BS podcast (coming soon!)Note: You can subscribe to get these via email OR through your preferred podcast player - most players should work except Spotify which does not support private feeds) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingbs.substack.com2020-08-3100 min
B2B Growth1311: Discover Whose Marketing Advice You Can Trust & Whose is BS w/ Edward NevraumontIn this episode, we talk to Edward Nevraumont, Senior Advisor at Warburg Pincus LLC and Author of Marketing BS. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.2020-08-0700 min
The Hard Corps Marketing ShowSimple Marketing Without the BS - Edward Nevraumont - Hard Corps Marketing Show #142Marketers today are in the day and age of owning technology stacks that cost thousands of dollars, all to get data measurements, analytics, and AI.
It is no wonder that marketers feel like they are getting pulled in a thousand directions and become distracted by all of the latest tools presented to them.
A Growth Marketer, Speaker, the Senior Advisor at Warburg Pincus, and the Author of Marketing BS, Edward Nevraumont, warns marketers not to get distracted by all of the fancy new tools and remember to continue to fine tune the basics that will w...2020-04-101h 15Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”This week we have Edward Nevraumont, an experienc...2020-01-211h 01
In The Past Lane - The Podcast About History and Why It Matters062 Bunk! Hoaxes, Humbug, Flim Flam, and Fake News in US HistoryThis week at In The Past Lane, the history podcast, we explore the rise of hoaxes, humbug, plagiarists, phonies, post-facts, and fake news, beginning in the early 19th century. All societies are susceptible to hoaxes and scams, but there seems to be something about America’s culture of striving and reinvention that makes its people particularly vulnerable to the wily ways of tricksters, from P.T. Barnum to Bernie Madoff. To make sense of this fascinating thread that runs through US history, I speak with Kevin Young, author of, Bunk: The Rise of Hoaxes, Humbug, Plagiarists, Phonies, Post-Facts, and Fa...2018-04-1441 min
The Digital Marketing Podcast by Exposure NinjaHow to Be Like Expedia and Design a Loyalty Program That Sends Profits SoaringLoyalty programs are an important part of managing the relationship between your marketing and your customers in several industries. They provide customers with incentives such as points or rewards, playing a huge role in customer retention and the value you can offer to consumers. In this episode, Head Ninja Tim interviews Edward Nevraumont, Chief Marketing & Revenue Officer at General Assembly. Hear how Edward, after creating Expedia Rewards, the Expedia VIP program, led the five-year turnaround of A Place For Mom, the leading senior housing referral service. Learn from high-profile, extremely successful case studies on how loyalty programs...2017-11-021h 00
Sales Strategy & Enablement by Revenue.ioWhy Good Enough is Better than Perfection w/ Edward NevraumontEdward and I discuss the battle between good enough and excellent (and why good is better) and practical tips to improve your sales.
Learn more about your ad choices. Visit megaphone.fm/adchoices2016-12-1043 min