Shows
To Be A YogiEp.37: Master Santosh KumarEdward and Priyal Reib interview Master Santosh Kumar, the Founder of Yoga Darshanam in Gokulam, Mysore, India, regarding Teaching Yoga, Yoga Sadhana, and B.K.S. Iyengar.2019-11-1200 min
Copy That Sells PodcastOne Simple Step To Boost Your BusinessHi,
from today onwards I am going to post only the audio file.
So this is going to be a full fledged podcast,
Enjoy,
Edward Santosh2007-02-0701 minCopy That Sells PodcastOne Simple Step To Boost Your BusinessHi,
from today onwards I am going to post only the audio file.
So this is going to be a full fledged podcast,
Enjoy,
Edward Santosh2007-02-0701 min
Copy That Sells Podcast3 Ingredients Of A Successful Marketing MindsetThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
3 Ingredients Of A Successful Marketing Mindset
The podcasts are becoming more and more infrequent.
I promised you three a week minimum.
Almost half of this week is gone and this is my
first podcast for this week.
As I am sucked in by more and more work for my
mentors and my clients, I find it increasingly
difficult to come to you.
Anyway, let's see the 3 most important ingredients
of a successful marketing mindset.
1. Calculate...2007-01-2002 minCopy That Sells Podcast3 Ingredients Of A Successful Marketing MindsetThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
3 Ingredients Of A Successful Marketing Mindset
The podcasts are becoming more and more infrequent.
I promised you three a week minimum.
Almost half of this week is gone and this is my
first podcast for this week.
As I am sucked in by more and more work for my
mentors and my clients, I find it increasingly
difficult to come to you.
Anyway, let's see the 3 most important ingredients
of a successful marketing mindset.
1. Calculate...2007-01-2002 min
Copy That Sells PodcastClassic 5 Direct Marketing Mistakes - Part 2:This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Classic 5 Direct Marketing Mistakes - Part 2:
Welcome back to the second edition of the
classic mistakes, marketers enjoy doing.
Enjoy --- yes.
Otherwise so many of them won't be doing it
right?
4. Know Thy Offer : How many of us jump into writing
the sales letter even without deciding on the offer.
Is it any wonder your sales copy rambles like
a rudderless ship?
5. Know Thy Benefits: How many of us spluttered the
price before explaining...2007-01-1302 minCopy That Sells PodcastClassic 5 Direct Marketing Mistakes - Part 2:This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Classic 5 Direct Marketing Mistakes - Part 2:
Welcome back to the second edition of the
classic mistakes, marketers enjoy doing.
Enjoy --- yes.
Otherwise so many of them won't be doing it
right?
4. Know Thy Offer : How many of us jump into writing
the sales letter even without deciding on the offer.
Is it any wonder your sales copy rambles like
a rudderless ship?
5. Know Thy Benefits: How many of us spluttered the
price before explaining...2007-01-1302 min
Copy That Sells PodcastClassic 5 Direct Marketing Mistakes - Part 1:This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Classic 5 Direct Marketing Mistakes - Part 1:
Here are the Top 5 Classic Direct marketing mistakes
committed by marketers according to Jay Conrad
Levinson, the father of Guerilla Marketing:
Here they are:
1. Know Thy Market: If you don't know who
your target market is, you are in for a shock.
Your efforts will bomb and everything would
be in vain.
2. Know Thy List: Have a clear idea on the
psychographics and demographics of the
market and their...2007-01-0901 minCopy That Sells PodcastClassic 5 Direct Marketing Mistakes - Part 1:This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Classic 5 Direct Marketing Mistakes - Part 1:
Here are the Top 5 Classic Direct marketing mistakes
committed by marketers according to Jay Conrad
Levinson, the father of Guerilla Marketing:
Here they are:
1. Know Thy Market: If you don't know who
your target market is, you are in for a shock.
Your efforts will bomb and everything would
be in vain.
2. Know Thy List: Have a clear idea on the
psychographics and demographics of the
market and their...2007-01-0901 min
Copy That Sells PodcastThe 3 Essential Components Of MarketingThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
The 3 Essential Components Of Marketing
How are you guys doing?
This is my 3rd podcast of this month.
As I am slowly drowning in my copy projects,
I am finding it little bit difficult to be
regular.
But I promise to do atleast 3 podcasts a week
for you.
Let me dive right into todays issue.
By the end of the podcast you can identify
what you are doing wrong with your marketing
materials.
1. Weak Headline: Weak and...2007-01-0802 minCopy That Sells PodcastThe 3 Essential Components Of MarketingThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
The 3 Essential Components Of Marketing
How are you guys doing?
This is my 3rd podcast of this month.
As I am slowly drowning in my copy projects,
I am finding it little bit difficult to be
regular.
But I promise to do atleast 3 podcasts a week
for you.
Let me dive right into todays issue.
By the end of the podcast you can identify
what you are doing wrong with your marketing
materials.
1. Weak Headline: Weak and...2007-01-0802 min
Copy That Sells PodcastDo This 2 & Watch Your Profits SoarThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do This 2 & Watch Your Profits Soar
As the new year has dawned on us, we
business men & women have to think about
growing our profits, right?
After all, that is one of the reasons we are
in business.
Would you be interested in knowing the 2 things
which will have a direct impact on your
bottom line?
I thought so. ;)
Here they are without much ado:
a. Take care of your clients.
They do business with you and...2007-01-0401 minCopy That Sells PodcastDo This 2 & Watch Your Profits SoarThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do This 2 & Watch Your Profits Soar
As the new year has dawned on us, we
business men & women have to think about
growing our profits, right?
After all, that is one of the reasons we are
in business.
Would you be interested in knowing the 2 things
which will have a direct impact on your
bottom line?
I thought so. ;)
Here they are without much ado:
a. Take care of your clients.
They do business with you and...2007-01-0401 min
Copy That Sells Podcast5 Steps To Make 2007 More Profitable.This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
5 Steps To Make 2007 More Profitable.
a. Redefine: The new year is a good time
to look into new markets you can enter.
If you are selling too narrow a niche, look for ways
how you can move up a notch or if you are
selling to a too broad an audience, find out
if you can go down a notch and be the dominant
player in the market.
b. Change The Process: Are you just functioning as
...2006-12-2901 minCopy That Sells Podcast5 Steps To Make 2007 More Profitable.This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
5 Steps To Make 2007 More Profitable.
a. Redefine: The new year is a good time
to look into new markets you can enter.
If you are selling too narrow a niche, look for ways
how you can move up a notch or if you are
selling to a too broad an audience, find out
if you can go down a notch and be the dominant
player in the market.
b. Change The Process: Are you just functioning as
...2006-12-2901 min
Copy That Sells PodcastTop 7 Things I Learned In 2006 - Part 2This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Top 7 Things I Learned In 2006 - Part 2
If you want to look at the first part
here's where you go:
Part 1
4. Choose a mentor and stick with him.
For example my copywriting mentors are
Kelvin Parker & Dr. Harlan Kilstein
I am trying to learn and implement as much
as I learn from them.
In marketing my mentors are Jay Abraham &
Bob Bly
Do I have to say I am incredibly blessed
because of...2006-12-2702 minCopy That Sells PodcastTop 7 Things I Learned In 2006 - Part 2This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Top 7 Things I Learned In 2006 - Part 2
If you want to look at the first part
here's where you go:
Part 1
4. Choose a mentor and stick with him.
For example my copywriting mentors are
Kelvin Parker & Dr. Harlan Kilstein
I am trying to learn and implement as much
as I learn from them.
In marketing my mentors are Jay Abraham &
Bob Bly
Do I have to say I am incredibly blessed
because of...2006-12-2702 min
Copy That Sells PodcastTop 7 Things I Learned In 2006 - Part 1As we wind up an year, it's time for us
to do a check up on the things on our plate.
I wanted to share the top 7 things I picked up
this year.
As I look back 2006 is a year with mixed
blessings.
Here are the things I learned this year:
a. If I have to make it, I have to take
responsibility for everything that's
happening or happened.
I can not blame anyone or anything for
what's in my life.
I own 100% responsibility.
b. Growth does not happen in a day.
It happens daily. - Pat MesitiI2006-12-2402 minCopy That Sells PodcastTop 7 Things I Learned In 2006 - Part 1As we wind up an year, it's time for us
to do a check up on the things on our plate.
I wanted to share the top 7 things I picked up
this year.
As I look back 2006 is a year with mixed
blessings.
Here are the things I learned this year:
a. If I have to make it, I have to take
responsibility for everything that's
happening or happened.
I can not blame anyone or anything for
what's in my life.
I own 100% responsibility.
b. Growth does not happen in a day.
It happens daily. - Pat MesitiI2006-12-2402 min
Copy That Sells PodcastHow To Make Her Die For You?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
How To Make Her Die For You?
You spotted her.
You made the move.
You took her to the dinner.
You went the proper pacing.
You wined and dined.
She is now your client.
Do you want her to die for you?
Would you like to make her so loyal that she'll
die for you?
As we move to a new year would you like to be in a
better position to mine lots of gold?
Here...2006-12-2302 minCopy That Sells PodcastHow To Make Her Die For You?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
How To Make Her Die For You?
You spotted her.
You made the move.
You took her to the dinner.
You went the proper pacing.
You wined and dined.
She is now your client.
Do you want her to die for you?
Would you like to make her so loyal that she'll
die for you?
As we move to a new year would you like to be in a
better position to mine lots of gold?
Here...2006-12-2302 min
Copy That Sells Podcast3 Steps To Jack Up Your Marketing3 Steps To Jack Up Your Marketing
This is Christmas season.
You are busy with your shopping or if
you are on the other side, busy handling
your customers, right?
Today I am coming with another short podcast
on how to jack up your marketing in just
3 simple steps.
Interested?
I thought so.
Step 1: Do you give incentives for your
clients to buy from you? Do you give
them reasons to buy from you?
Step 2: Do you continously monitor your
sales so that you know how each of your
process is performing at any time of the
day? Do you...2006-12-2201 minCopy That Sells Podcast3 Steps To Jack Up Your Marketing3 Steps To Jack Up Your Marketing
This is Christmas season.
You are busy with your shopping or if
you are on the other side, busy handling
your customers, right?
Today I am coming with another short podcast
on how to jack up your marketing in just
3 simple steps.
Interested?
I thought so.
Step 1: Do you give incentives for your
clients to buy from you? Do you give
them reasons to buy from you?
Step 2: Do you continously monitor your
sales so that you know how each of your
process is performing at any time of the
day? Do you...2006-12-2201 min
Copy That Sells PodcastHave You Forgotten This One Thing?Hey it's been a while since I did a podcast.
Ok. I hear you telling it's just 3 days.
Yes. It's only 3 days and I miss you all.
Todays podcast may be the smallest I ever
did.
Okay what is the one thing you are doing
wrong?
It's very simple and so you miss it big time.
We the business owners are always running
after the new acconts and conveniently
forget our clients who already bought from
us.
Do you follow up with your clients?
In this Christmas season, have you sent
a greeting card with your signature on it?
...2006-12-2101 minCopy That Sells PodcastHave You Forgotten This One Thing?Hey it's been a while since I did a podcast.
Ok. I hear you telling it's just 3 days.
Yes. It's only 3 days and I miss you all.
Todays podcast may be the smallest I ever
did.
Okay what is the one thing you are doing
wrong?
It's very simple and so you miss it big time.
We the business owners are always running
after the new acconts and conveniently
forget our clients who already bought from
us.
Do you follow up with your clients?
In this Christmas season, have you sent
a greeting card with your signature on it?
...2006-12-2101 min
Copy That Sells Podcast4 Step Formula To Become A Sales MachineIf you think you are in widget business
selling widgets to your prospects and
customers, you are badly mistaken my
friend.
You are in the selling business happen to
be selling the widgets.
Now how to become a selling machine...?
You already have started the process.
How?
By becoming a subscriber to this blog
and the podcast, you are already a
student of marketing.
The second step will be to learn from
the masters.
Jay Abraham, Jay Conrad Levinson, Dan Kennedy, Brian Tracy
are some of the greats I am learning from.
The third step would be to take...2006-12-1901 minCopy That Sells Podcast4 Step Formula To Become A Sales MachineIf you think you are in widget business
selling widgets to your prospects and
customers, you are badly mistaken my
friend.
You are in the selling business happen to
be selling the widgets.
Now how to become a selling machine...?
You already have started the process.
How?
By becoming a subscriber to this blog
and the podcast, you are already a
student of marketing.
The second step will be to learn from
the masters.
Jay Abraham, Jay Conrad Levinson, Dan Kennedy, Brian Tracy
are some of the greats I am learning from.
The third step would be to take...2006-12-1901 min
Copy That Sells PodcastHow To Get Loads of New Prospects To Your GateSo you started your business.
You want lots and lots of people to experience
your service.
You have your marketing in place.
But not many are coming in.
You are looking at your car parking lot.
It looks rather empty.
Is it any wonder that you are blaming the
stars?
There is hope.
Let me show you a simple one step plan
which will make people gatecrash into
you.
Interested ?
I thought so. :)
Give them a NO risk proposition at
a very small price.
Say you run a hair dresser. If you charge
$25 for a normal hair cut, give...2006-12-1501 minCopy That Sells PodcastHow To Get Loads of New Prospects To Your GateSo you started your business.
You want lots and lots of people to experience
your service.
You have your marketing in place.
But not many are coming in.
You are looking at your car parking lot.
It looks rather empty.
Is it any wonder that you are blaming the
stars?
There is hope.
Let me show you a simple one step plan
which will make people gatecrash into
you.
Interested ?
I thought so. :)
Give them a NO risk proposition at
a very small price.
Say you run a hair dresser. If you charge
$25 for a normal hair cut, give...2006-12-1501 min
Copy That Sells Podcast5 More Steps To Tune Up Your Business5 More Steps To Tune Up Your Business
a. Do atleast one thing to promote your business
everday.
b. Develop an USP to define how you stand apart
from your customers.
c. Make it a happy experience for your clients
working with you. Simple gestures can WOW them
and make you the preferred vendor for life.
d. Create systems and standard operating
procedures so that you can outsource it.
e. Design and implement a Customer education
program where you explain the process to your
customer.
Think about it.
Do something about it.
This is your friendly neighborhood copywriter
and...2006-12-1401 minCopy That Sells Podcast5 More Steps To Tune Up Your Business5 More Steps To Tune Up Your Business
a. Do atleast one thing to promote your business
everday.
b. Develop an USP to define how you stand apart
from your customers.
c. Make it a happy experience for your clients
working with you. Simple gestures can WOW them
and make you the preferred vendor for life.
d. Create systems and standard operating
procedures so that you can outsource it.
e. Design and implement a Customer education
program where you explain the process to your
customer.
Think about it.
Do something about it.
This is your friendly neighborhood copywriter
and...2006-12-1401 min
Copy That Sells Podcast3 Ideas To Improve Your Bottomline:
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
3 Ideas To Improve Your Bottomline:
a. Leverage: Do you work with other businesses that
serve the same clients?
Do you cross sell and cross promote them and get
a share of the revenue generated?
b. Competition: Do you work with your competiton?
Do you know why there are Car shopping malls
thrive?
If they don't buy yours, they'll buy mine.
Costs are shared and everybody profits.
c. Birthday Cards: Something as simple as
sending a birthday card...2006-12-1301 minCopy That Sells Podcast3 Ideas To Improve Your Bottomline:
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
3 Ideas To Improve Your Bottomline:
a. Leverage: Do you work with other businesses that
serve the same clients?
Do you cross sell and cross promote them and get
a share of the revenue generated?
b. Competition: Do you work with your competiton?
Do you know why there are Car shopping malls
thrive?
If they don't buy yours, they'll buy mine.
Costs are shared and everybody profits.
c. Birthday Cards: Something as simple as
sending a birthday card...2006-12-1301 min
Copy That Sells PodcastThe 2 Step Formula To More Sales:This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
The 2 Step Formula To More Sales:
Would you be interested in a simple 2 step formula
that will get you more sales?
Therefore more profits?
Interested ?
I thought so. :)
1. Do you care about your clients?
If you care about your clients, you'll spend
more time looking for products and services
which will truly help them.
If you help them make profit, you'll
automatically make more profits right?
2. Insist on delivering nothing but the
best.
As a person responisble...2006-12-1201 minCopy That Sells PodcastThe 2 Step Formula To More Sales:This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
The 2 Step Formula To More Sales:
Would you be interested in a simple 2 step formula
that will get you more sales?
Therefore more profits?
Interested ?
I thought so. :)
1. Do you care about your clients?
If you care about your clients, you'll spend
more time looking for products and services
which will truly help them.
If you help them make profit, you'll
automatically make more profits right?
2. Insist on delivering nothing but the
best.
As a person responisble...2006-12-1201 min
Copy That Sells PodcastThe One Factor That Brings In ProfitNow what is the one factor which brings in profits
for you?
It's the risk reversal.
Did you see my tagline?
I write copy that sells or your money back.
What does it mean?
If my copy doesn't sell, I don't want your
money.
Why?
I believe in pay for performance.
So what?
You can rest assured that you are not
throwing something in the hope that it
sticks.
So what?
Because you only pay for the results,
you get to pay me out of your profits
and not from your pockets.
So what?
Because you pay from your...2006-12-1101 minCopy That Sells PodcastThe One Factor That Brings In ProfitNow what is the one factor which brings in profits
for you?
It's the risk reversal.
Did you see my tagline?
I write copy that sells or your money back.
What does it mean?
If my copy doesn't sell, I don't want your
money.
Why?
I believe in pay for performance.
So what?
You can rest assured that you are not
throwing something in the hope that it
sticks.
So what?
Because you only pay for the results,
you get to pay me out of your profits
and not from your pockets.
So what?
Because you pay from your...2006-12-1101 min
Copy That Sells Podcast5 Step Tune Up To Make Your Business More ProfitableThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
5 Step Tune Up To Make Your Business More Profitable
Would you be interested in a 5 step tune up that
will make your business more profitable
in the year 2007 and more so in the coming
years?
Interested?
I thought so. :)
1. Identify the life time value of each client.
Find out your acquisition cost and even if it's
a loss on the first sale, you'll still come out on top.
2. Install a Client Communication process, where
you communiate with...2006-12-1002 minCopy That Sells Podcast5 Step Tune Up To Make Your Business More ProfitableThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
5 Step Tune Up To Make Your Business More Profitable
Would you be interested in a 5 step tune up that
will make your business more profitable
in the year 2007 and more so in the coming
years?
Interested?
I thought so. :)
1. Identify the life time value of each client.
Find out your acquisition cost and even if it's
a loss on the first sale, you'll still come out on top.
2. Install a Client Communication process, where
you communiate with...2006-12-1002 min
Copy That Sells Podcast3 Simple Things To Bump Your Business UpwardWould you like to make lot more money than
than you ever made in the coming 2007?
Would you like to make it more fun?
Would you like to make it more fulfilling
to you as a business person?
Interested?
I thought so.
Let's dive right in:
a. Increase prices across the board. You
can increase it anywhere from 5% to 50%
depending on the acceptance level of the
market.
b. Inform your customers why you priced
it at that way and tell them how it's
going to help your clients save time,
money and energy.
c. Install an SOP. SOP means...2006-12-0901 minCopy That Sells Podcast3 Simple Things To Bump Your Business UpwardWould you like to make lot more money than
than you ever made in the coming 2007?
Would you like to make it more fun?
Would you like to make it more fulfilling
to you as a business person?
Interested?
I thought so.
Let's dive right in:
a. Increase prices across the board. You
can increase it anywhere from 5% to 50%
depending on the acceptance level of the
market.
b. Inform your customers why you priced
it at that way and tell them how it's
going to help your clients save time,
money and energy.
c. Install an SOP. SOP means...2006-12-0901 min
Copy That Sells Podcast5 Step Overhaul Of Your BusinessAs we end another year and enter in to a new year,
it's time to do this 5 point check on your business.
Are you ready?
a. Check the number of revenue streams. If it is
just one or two, see how you can increase the
number.
b. Bring the dead back to life. Contact your old
customers and see how you can make them buy
from you more.
c. Do an audit on your customer acquisition
strategy. Even if it means a small loss on the
front end, if you have strong back end, you
will make it big...2006-12-0801 min
Copy That Sells Podcast4 Things You must Do To Succeed:First an apology to my blog readers and my podcast
listeners.
I made a promise to myself that I will podcast
atleast 6 days a week and I missed yesterday.
I am working on a project with my mentor and
i had to complete certain things which I was
falling behind.
Now that I am almost complete, I thought I
do today's podcast without wasting any more
time.
Would you be interested in doing the four things
you need to succeed?
Here they are:
a. Do you have an arresting story which captivates
your prospects and clients?
b. Do you...2006-12-0701 min
Copy That Sells Podcast4 Easy Ways To Shock Proof Your Business?With a caveat...
That is you have to implement all 4 of them.
Before that, I want to ask you a question:
God forbid this happens.
But, let's assume it happens to you.
You have been advised complete bed rest for the
next 6 months. Ok Make it 12 months.
Do you think your business will survive your
absence that long?
I'll let you imagine that for a moment.
Ready?
I thought so.
a.Do you have proper systems and structure in place?
Everything is so very well documented and properly
structured that it works on auto pilot?
b.Do you have...2006-12-0202 min
Copy That Sells Podcast3 Simple Steps To Identify Your Dream Client?3 Simple Steps To Identify Your Dream Client?
Or
How to identify your dream target market?
Would you like to identify your dream client
in 3 simple steps ?
a. Identify Your Thirsty Crowd. This is the group
of people who has a problem and looking for ways
to solve it. If you do this right, you are way,
way ahead of others.
b. Find out if they can spend on your solution.
Let me give an example: Let us assume you sell
How To Get Good Grades?. What will happen if you
sell it to the students? It would be tough...2006-12-0102 min
Copy That Sells Podcast3 Decisions To Convert A So- So Business Into A Thriving Business?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
3 Decisions To Convert A So- So Business Into A Thriving Business?
Here are three strategies you can implement to
make your business a thriving one in the year 2007.
a. Decide exactly what you want. More concrete, decide
on the exact numbers you would like to achieve. Your
goals should be SMART.
Specific
Measurable
Acceptable
Realistic
Timebound
b. Decide on the target market you want to serve.
And oh no, the whole world is...2006-11-3001 minCopy That Sells Podcast3 Decisions To Convert A So- So Business Into A Thriving Business?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
3 Decisions To Convert A So- So Business Into A Thriving Business?
Here are three strategies you can implement to
make your business a thriving one in the year 2007.
a. Decide exactly what you want. More concrete, decide
on the exact numbers you would like to achieve. Your
goals should be SMART.
Specific
Measurable
Acceptable
Realistic
Timebound
b. Decide on the target market you want to serve.
And oh no, the whole world is...2006-11-3001 min
Copy That Sells PodcastDo You Use This One Simple Gesture?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do You Use This One Simple Gesture?
An propel your profits to the stratosphere?
Hey have you heard about Joe Girard ?
He holds the guiness record for the greatest
number of cars sold.
He sold them face to face.
Belly button to belly button.
Would you like to know how he achieved it?
Much better would you like to replicate it?
As we enter this holiday season, if you
follow what I am...2006-11-2901 minCopy That Sells PodcastDo You Use This One Simple Gesture?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do You Use This One Simple Gesture?
An propel your profits to the stratosphere?
Hey have you heard about Joe Girard ?
He holds the guiness record for the greatest
number of cars sold.
He sold them face to face.
Belly button to belly button.
Would you like to know how he achieved it?
Much better would you like to replicate it?
As we enter this holiday season, if you
follow what I am...2006-11-2901 min
Copy That Sells Podcast2 Ways To Make Your Marketing Materials SingA small quiz before I start:
How many of you have seen boring, beat me to
death brochures, inserts and sales pages
that talk about "Me ME , MEE"
Here is my 2 simple ways you can make your
marketing materials sing and stand apart:
a. Write your sales material in your
customers point of view. Let me tell you
a secret.
She doesn't care the hoot about how long
you are in business and how big you are
and the awards you won.
b. Rain them with benefits:
All she cares about is what she is going
to get from...2006-11-2801 min
Copy That Sells PodcastKill Your Competition By Being A FriendThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Kill Your Competition By Being A Friend
By being a friend to your clients.
How?
a. Mail them often giving them useful information
that they can use.
b. Treat them as family. You don't want shove stuff
with your family right?
I am reminded of David Ogilvy saying:
"Your customer is not a moron. She is your wife"
Food for thought, eh?
c. Give them a Wow experience. You under promise
and over deliver. Make it so good...2006-11-2701 minCopy That Sells PodcastKill Your Competition By Being A FriendThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Kill Your Competition By Being A Friend
By being a friend to your clients.
How?
a. Mail them often giving them useful information
that they can use.
b. Treat them as family. You don't want shove stuff
with your family right?
I am reminded of David Ogilvy saying:
"Your customer is not a moron. She is your wife"
Food for thought, eh?
c. Give them a Wow experience. You under promise
and over deliver. Make it so good...2006-11-2701 minCopy That Sells Podcast3 Core Success Principles?I am going to list 3 core success principles
that would propel you, your business and
everything you are associated with.
1. Set Goals & Conquer The World.
What are your goals for the year 2006?
How many of them have you achieved?
What's your goal for the month of November?
What about December?
Do you have them written down to be achieved?
Think about it.
2. Pre- Qualify to Eliminate Tirekickers.
The whole world is my market.
Did you say that?
Welcome Sam Walton :)
Do you have your market properly niched down to
take full advantage of it.
3. Love Your Clients.
Do you fall...2006-11-2601 minCopy That Sells PodcastRisk Takers Only - Two Tactics For Service ProfessionalsThis is meant for service professionals only,
but others can also use it with a little
bit of ingenuity.
If you are a service professional, you can
take a huge risk by working only with referred
clients.
What this means to you is:
a. You get to work with the cream of the crop
clients.
b. Since they come to you thru referrals, the
quality of the clients will be great quality
in terms of payment of fees.
But there is a downside to it too.
If you don't have a proper referral system,
this is not a risk worth...2006-11-2501 minCopy That Sells PodcastWould You Dare Doing This?Would You Dare Doing This?
Before I launch the day's podcast let me
thank every one of the listeners to my
podcast & my blog readers.
If you are subscribed to any lists at all you'll
be flooded with the Thanksgiving emails.
I received a ton of those.
One was from Mike Morgan, stood out from the rest and
I'm going to make a habit out of it.
He swapped his copywriting services with a
personal coach for personal coaching.
It seems, she taught him to write 5 things
he is grateful about every day.
He went on to list 5 things he...2006-11-2402 minCopy That Sells PodcastDo You Get Up, Close & Personal?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do You Get Up, Close & Personal?
This is the podcast for those who don't have
time to sit thru a 53 minute pitchfest.
Today is a bad day for me.
I lost my brother in law.
He is just 19 years old.
He suffered from Down syndrome.
He is not a normal child to my in laws.
In fact, he was a pet to the whole family.
Every one in my in laws family loved him
dearly. I just don't...2006-11-2201 minCopy That Sells PodcastDo You Get Up, Close & Personal?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do You Get Up, Close & Personal?
This is the podcast for those who don't have
time to sit thru a 53 minute pitchfest.
Today is a bad day for me.
I lost my brother in law.
He is just 19 years old.
He suffered from Down syndrome.
He is not a normal child to my in laws.
In fact, he was a pet to the whole family.
Every one in my in laws family loved him
dearly. I just don't...2006-11-2201 minCopy That Sells PodcastHow To Have A Carefree 2007?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
How To Have A Carefree 2007?
2007 is close at hand.
Do you want it to be carefree as well as profitable?
Does the two go together?
At all?
Yes, it will.
Here are a 5 question tune up you can use right
now to create a step by step system you can set up
to make it happen:
1. Do you have a system in place to get prospects
to come to your door or to your website?
2. Do you use...2006-11-2101 minCopy That Sells PodcastHow To Have A Carefree 2007?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
How To Have A Carefree 2007?
2007 is close at hand.
Do you want it to be carefree as well as profitable?
Does the two go together?
At all?
Yes, it will.
Here are a 5 question tune up you can use right
now to create a step by step system you can set up
to make it happen:
1. Do you have a system in place to get prospects
to come to your door or to your website?
2. Do you use...2006-11-2101 minCopy That Sells PodcastWho Else Wants To Be A Celebrity?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Who Else Wants To Be A Celebrity?
This is the podcast for those who don't
have time to sit thru a 53 minute pitchfest.
If you wanna be a celebrity in your chosen
industry, here's a 3 Step Simple Way you can do
right away.
1. Anoint yourself an expert. You want an
official to do that ?
Let me do it for you.
"I hereby anoint John Doe the recognised expert
in his industry"
2. Become an expert by writing articles and
...2006-11-2001 minCopy That Sells PodcastWho Else Wants To Be A Celebrity?This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Who Else Wants To Be A Celebrity?
This is the podcast for those who don't
have time to sit thru a 53 minute pitchfest.
If you wanna be a celebrity in your chosen
industry, here's a 3 Step Simple Way you can do
right away.
1. Anoint yourself an expert. You want an
official to do that ?
Let me do it for you.
"I hereby anoint John Doe the recognised expert
in his industry"
2. Become an expert by writing articles and
...2006-11-2001 minCopy That Sells PodcastDo You Use These 3 No Cost Ways To Improve Your Profits?How many of you would be interested to increase profits
without paying anything for it?
I could see many hands raising.
I thought so.
Let's dive right in:
1. Bring The Dead Back To Life: How?
Dust off your past clients who purchased
from you and contact them. Give them a
special offer to welcome back to the fold.
2. Contact The Herd: Dan Kennedy the legendary
marketing consultant calls his target market
a herd. He keeps them fed you know.
Contact your customers offer them a "Customer
Special"
3. Be a Parasite: Man that's bad, you might say.
You know what by...2006-11-1901 minCopy That Sells PodcastHow To Get More Of...Do you want to get more of :
Rabid Fans who consume everything you sell?
Ferocious ambassadors who carry your flag?
Die hard enthusiasts who does all the selling for you?
Then give.
But what to give, you may ask.
Let's assume you are selling, Elvis Presley memorabilia on the web.
Can I give it away?
Nah. Babah. Nah.
Give them a report on:
"The Top 29 Ways To Get All The Elvis Presley Memorabilia
For 71% Less Than Others Pay For It."
Do you think your clients will get it from you?
Do you think it will be useful to...2006-11-1801 minCopy That Sells PodcastAre You In Love With...?
Are You In Love With...?
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Are you in love with your clients?
Or more appropriate:
Do your clients love you?
How to fall in love with your clients?
You want the simple answer:
Focus.
Focus on their problems, desires & wants.
Come up with solutions.
And educate them.
Thru free reports.
2006-11-1701 minCopy That Sells PodcastAre You In Love With...?
Are You In Love With...?
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Are you in love with your clients?
Or more appropriate:
Do your clients love you?
How to fall in love with your clients?
You want the simple answer:
Focus.
Focus on their problems, desires & wants.
Come up with solutions.
And educate them.
Thru free reports.
...2006-11-1701 minCopy That Sells PodcastDo You Consume?Do You Consume?
Let's say you are selling pet food by mail.
How long do you want them to buy from you?
Forever right?
Yes.
Now when your client recieves it, normal
marketers will send them stuff shouting
Buy Me. Buy Me.
You are different right?
What you do is give them useful information
that not only reassures them but also
gives them much more technical info, that's
useful to him/her.
Since you do the educating part, who do
you think will get favorable response the
next time your client wants to buy more
of what she needs.
Hey...2006-11-1601 minCopy That Sells Podcast4 Steps To Rip Your CompetitionThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
4 Steps To Rip Your Competition
Would you like to shred your competition to
pieces?
Would you like to dominate your market?
Would you like to be the "Go To Guy/Gal" in your
market?
Interested?
I thought so.
a. Have a product or service that your market
wants.
b. Create a compelling sales message.
c. Offer your clients something they can get
nowhere else.
d. Sell them the second glass.
Need help?
Shoot me an email.
Or Skype...2006-11-1501 minCopy That Sells Podcast4 Steps To Rip Your CompetitionThis is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
4 Steps To Rip Your Competition
Would you like to shred your competition to
pieces?
Would you like to dominate your market?
Would you like to be the "Go To Guy/Gal" in your
market?
Interested?
I thought so.
a. Have a product or service that your market
wants.
b. Create a compelling sales message.
c. Offer your clients something they can get
nowhere else.
d. Sell them the second glass.
Need help?
Shoot me an email.
Or Skype...2006-11-1501 minCopy That Sells PodcastDo You Use These 3 Strategies To Get Stinking Rich?This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do You Use These 3 Strategies?
Use these 3 strategies and get stinking rich.
Interested?
I thought so.
Strategy 1: Do you have the right message?
Strategy 2: Do you reach the right target market?
Strategy 3: Do you use the right medium to reach them?
When you use the right message to the right
market using the right medium, you'll see
your bottom line increasing.
You know whom to contact when you need the
right message to your target market, right?
Oh...2006-11-1401 minCopy That Sells PodcastDo You Use These 3 Strategies To Get Stinking Rich?This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do You Use These 3 Strategies?
Use these 3 strategies and get stinking rich.
Interested?
I thought so.
Strategy 1: Do you have the right message?
Strategy 2: Do you reach the right target market?
Strategy 3: Do you use the right medium to reach them?
When you use the right message to the right
market using the right medium, you'll see
your bottom line increasing.
You know whom to contact when you need the
right message to your target market, right?
Oh...2006-11-1401 minCopy That Sells PodcastDo You Up It Lately?This is your friendly neighborhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do You Up It Lately?
When your client buys something from you
she is ready to buy some more.
Studies indicate that marketers can get
up to 60% to buy the Upsell.
Fun is: The upsell is not mentioned in the
sales copy and it got introduced out of
the blue on the order page.
So do you up it lately?
Do you have anything in place?
If you do, do you upsell immediately ?
Action Idea:
Look...2006-11-1301 minCopy That Sells PodcastDo You Up It Lately?This is your friendly neighborhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do You Up It Lately?
When your client buys something from you
she is ready to buy some more.
Studies indicate that marketers can get
up to 60% to buy the Upsell.
Fun is: The upsell is not mentioned in the
sales copy and it got introduced out of
the blue on the order page.
So do you up it lately?
Do you have anything in place?
If you do, do you upsell immediately ?
Action Idea:
Look...2006-11-1301 minCopy That Sells PodcastDo You Have Guts?This is a podcast for those who don't have
the time to sit thru a 53 minute pitchfest.
The idea I am giving you on today's podcast
can double your sales & quintuple your profits
starting in just 15 minutes from now.
Interested?
I thought so.
Let's say you sell your course for $97 + $9.95
for shipping.
Or say, you sell a digital download for $97.
Now I want you to do this.
Next time some one is ready to buy, tell her:
"Pay me the shipping cost, I'll send it to you.
Read it. Devour it. Apply it for the next 30 days.
If you are...2006-11-1201 minCopy That Sells Podcast7 Shots You Can Take To Surefire Success - Part 2This is 2nd and final part:
d. Conduct surveys from time to time.
Ask them what they want. Then give it
to them.
e. Conduct fire-sales. Give them a good
discount. Call it a "Preferred Customer
Special"
f. Follow up with your clients by phone,
post cards, may be a teleseminar in a
topic of interest to them.
g. Teach them to consume what you sell.
Create systems for your clients and you
can laugh all the way to the bank.
h. Stand behind your product 100%
If they don't like it refund them.
This can easily double, triple may be
...2006-11-1101 minCopy That Sells Podcast7 Shots You Can Take To Surefire SuccessThis is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
7 Shots You Can Take To Surefire Success
a. Test everything you do. Create two landing pages.
Test two headline. Test two different offers.
Test.Test.Test.
b. Install A Referral System in place. Call it
a different name.
c. Keep in touch with your market by way of
newsletters, ezines or just a How do you do?
Something to remind them that you are alive.
People tend to forget you know.
This is Edward Santosh, your friendly
neighborhood copywriter and...2006-11-1000 minCopy That Sells Podcast7 Shots You Can Take To Surefire SuccessThis is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
7 Shots You Can Take To Surefire Success
a. Test everything you do. Create two landing pages.
Test two headline. Test two different offers.
Test.Test.Test.
b. Install A Referral System in place. Call it
a different name.
c. Keep in touch with your market by way of
newsletters, ezines or just a How do you do?
Something to remind them that you are alive.
People tend to forget you know.
This is Edward Santosh, your friendly
neighborhood copywriter and...2006-11-1000 minCopy That Sells PodcastHow Many Legs Do You Have?This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
How Many Legs Do You Have?
How many do I have ?
3 and growing.
How?
I create & market info products.
I have an ebay business going on the part time.
I write copy for others.
Besides being a full time Dad.
I take my son to school everday.
He's in his kindergarten school.
I spend time with him when he wants to.
Hey I'm digressing.
So how many legs do you have?
Only one.
Dangerous.
Add as many as possible.
Get...2006-11-0901 minCopy That Sells PodcastHow Many Legs Do You Have?This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
How Many Legs Do You Have?
How many do I have ?
3 and growing.
How?
I create & market info products.
I have an ebay business going on the part time.
I write copy for others.
Besides being a full time Dad.
I take my son to school everday.
He's in his kindergarten school.
I spend time with him when he wants to.
Hey I'm digressing.
So how many legs do you have?
Only one.
Dangerous.
Add as many as possible.
Get...2006-11-0901 minCopy That Sells PodcastPopsy 3 Makes You Green!Popsy 3 Makes You Green!
No. Not with envy! But more of the green back.
Interested. I thought so.
a. Give a 100% no questions asked, no hassles
money back guarantee. Worried people taking
advantage of you?
Don't worry. 95% wont do that.
Rest of the 5% are tirekickers anyway and
they'll do no good anyway. To you. To themselves.
Or to any one for that matter.
b. Become the authority for the industry or your niche.
Who anointed you?
You. Will anyone object? No. As long as you know
what you do, no one will.
3. Give a special offer to let people
taste...2006-11-0801 minCopy That Sells PodcastFive Simple Things You Can Do To Increase Profits Now!This is your friendly neighborhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Five Simple Things You Can Do Now To Increase Profits Now!
Here they are:
a. Follow up with your prospects/ buyers?
b. Use direct mail, telephone calls & website to attract clients.
c. Give a money back guarantee to everything you sell.
d. Create a referral system to attract more clients at lesser cost.
e. Run a survey among your clients to find out what they need.
And give it to them.
These are simple right ?
Think about it.
Do something...2006-11-0701 minCopy That Sells PodcastFive Simple Things You Can Do To Increase Profits Now!This is your friendly neighborhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Five Simple Things You Can Do Now To Increase Profits Now!
Here they are:
a. Follow up with your prospects/ buyers?
b. Use direct mail, telephone calls & website to attract clients.
c. Give a money back guarantee to everything you sell.
d. Create a referral system to attract more clients at lesser cost.
e. Run a survey among your clients to find out what they need.
And give it to them.
These are simple right ?
Think about it.
Do something...2006-11-0701 minCopy That Sells PodcastDo you do all three?Do you do all three?
copywriter, copywriting, copy writing, marketing consultant
This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do you do all three?
Over the past several days, we went thru
the only three ways to increase your bottomline.
Let me recap it:
1. Sell to more people.
2. Sell them more
3. Sell them many times.
Know what almost 90% of small business &
web based businesses concentrate on Step 1.
They leave oodles of cash on the table.
Now that you know the secret will you
implement it?
If you need...2006-11-0601 minCopy That Sells PodcastDo you do all three?Do you do all three?
copywriter, copywriting, copy writing, marketing consultant
This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do you do all three?
Over the past several days, we went thru
the only three ways to increase your bottomline.
Let me recap it:
1. Sell to more people.
2. Sell them more
3. Sell them many times.
Know what almost 90% of small business &
web based businesses concentrate on Step 1.
They leave oodles of cash on the table.
Now that you know the secret will you
implement it?
If you need...2006-11-0601 minCopy That Sells PodcastWill she come back for more?This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Will she come back for more?
This is the 4th part of the 5 art seial on
How To Improve Your Bottomline?
Will she come back for more?
Yes you sold her once.
She's happy with it.
You followed up with her, thanks to me :)
Now, my question is will she be back?
Back for what you ask?
Buddy, do have more to sell her?
Wait! She just bought from me.
Why will she come back for me?
I could hear...2006-11-0500 minCopy That Sells PodcastWill she come back for more?This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Will she come back for more?
This is the 4th part of the 5 art seial on
How To Improve Your Bottomline?
Will she come back for more?
Yes you sold her once.
She's happy with it.
You followed up with her, thanks to me :)
Now, my question is will she be back?
Back for what you ask?
Buddy, do have more to sell her?
Wait! She just bought from me.
Why will she come back for me?
I could hear...2006-11-0500 minCopy That Sells PodcastDo You Get Help From Graham Bell?This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do you follow up?
I am taking a break on the 5 part serial :
How To Improve Your Bottomline?
I'll post the 4th part of 5 part series tomorrow.
Let's jump right in today's podcast.
The client shows up.
She buys something with you.
She's happy.
You are happy.
What do you do now?
Looking to how you can get your next client?
Rushing to chase the prospects?
Nah baby nah.
This is what you do from now on, okay?
Grab the...2006-11-0400 minCopy That Sells PodcastDo You Get Help From Graham Bell?This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do you follow up?
I am taking a break on the 5 part serial :
How To Improve Your Bottomline?
I'll post the 4th part of 5 part series tomorrow.
Let's jump right in today's podcast.
The client shows up.
She buys something with you.
She's happy.
You are happy.
What do you do now?
Looking to how you can get your next client?
Rushing to chase the prospects?
Nah baby nah.
This is what you do from now on, okay?
Grab the...2006-11-0400 minCopy That Sells PodcastDo you want fries with that?This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do you want fries with it?
This is part 3 of 5 part series on
How To Inprove Your Bottom Line?
Ever been to Mcdonalds?
Ever ordered a Burger?
Do you remember what the order taker asked you?
"Do you want fries with that Sir?"
That's an upsell.
But it's so ingrained in their system,
now no one would go for the burger alone.
Do you do that in your business?
When some one orders something from you,
do you have an...2006-11-0302 minCopy That Sells PodcastDo you want fries with that?This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Do you want fries with it?
This is part 3 of 5 part series on
How To Inprove Your Bottom Line?
Ever been to Mcdonalds?
Ever ordered a Burger?
Do you remember what the order taker asked you?
"Do you want fries with that Sir?"
That's an upsell.
But it's so ingrained in their system,
now no one would go for the burger alone.
Do you do that in your business?
When some one orders something from you,
do you have an...2006-11-0302 minCopy That Sells PodcastHow To sell more without going bankrupt?Copy That Sells podcast is for those
who don't have time to sit thru a 53 Minute
pitchfest.
This is your friendly neighborhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
How To sell more with out without going bankrupt?
If you follow this gem, you can:
Sell more of your widgets.
Sell more of your services.
Sell more of what you need to sell.
All without spending a penny.
Interested?
I thought so. Let's jump right in.
This is the 2nd part in the 5 part serial
on How To Improve Your Bottom Line?
...2006-11-0201 minCopy That Sells PodcastHow To sell more without going bankrupt?Copy That Sells podcast is for those
who don't have time to sit thru a 53 Minute
pitchfest.
This is your friendly neighborhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
How To sell more with out without going bankrupt?
If you follow this gem, you can:
Sell more of your widgets.
Sell more of your services.
Sell more of what you need to sell.
All without spending a penny.
Interested?
I thought so. Let's jump right in.
This is the 2nd part in the 5 part serial
on How To Improve Your Bottom Line?
...2006-11-0201 minCopy That Sells Podcast5 Part Series On Increasing Your BottomlineCopy That Sells podcast is for those
who don't have time to sit thru a 53 Minute
pitchfest.
This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
I am starting a 3 day series on
Three Ways To Increase Your Bottomline.
Todays the intro:
There are only three ways to increase your
profits, thereby adding to your pocketbook.
Here they are:
1. Sell to more people.
2. Sell them more of what you sell
3. Increase the value of each sale.
don't forget to tune in to tomorrows podcast
titled:
How To Sell To...2006-11-0100 minCopy That Sells Podcast5 Part Series On Increasing Your BottomlineCopy That Sells podcast is for those
who don't have time to sit thru a 53 Minute
pitchfest.
This is your friendly neighbourhood copywriter and
marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
I am starting a 3 day series on
Three Ways To Increase Your Bottomline.
Todays the intro:
There are only three ways to increase your
profits, thereby adding to your pocketbook.
Here they are:
1. Sell to more people.
2. Sell them more of what you sell
3. Increase the value of each sale.
don't forget to tune in to tomorrows podcast
titled:
How To Sell To...2006-11-0100 minCopy That Sells PodcastDo you possess it? RerecordedThis is Edward your friendly neighborhood copywriter and
marketing consultant coming to you with todays
version of podcast titled :
Do you have it?
Today you'll identify a basic requirement to success
in anything you do in your life.
It separates the doers from talkers.
It separates the whiners from winners.
it separates the winners from losers.
It is so vital, that it can make or break you.
Do you want to know what that is?
It's called a winning mindset.
Do you possess it?
If not, why not?
What do you do to maintain the positive mindset to
exploit what...2006-10-3100 minCopy That Sells PodcastDo you possess it? RerecordedThis is Edward your friendly neighborhood copywriter and
marketing consultant coming to you with todays
version of podcast titled :
Do you have it?
Today you'll identify a basic requirement to success
in anything you do in your life.
It separates the doers from talkers.
It separates the whiners from winners.
it separates the winners from losers.
It is so vital, that it can make or break you.
Do you want to know what that is?
It's called a winning mindset.
Do you possess it?
If not, why not?
What do you do to maintain the positive mindset to
exploit what...2006-10-3100 minCopy That Sells PodcastDo you possess it?This is Edward your friendly neighborhood copywriter and
marketing consultant coming to you with todays
version of podcast titled :
Do you have it?
Today you'll identify a basic requirement to success
in anything you do in your life.
It separates the doers from talkers.
It separates the whiners from winners.
it separates the winners from losers.
It is so vital, that it can make or break you.
Do you want to know what that is?
It's called a winning mindset.
Do you possess it?
If not, why not?
What do you do to maintain the positive mindset to
exploit what...2006-10-3101 minCopy That Sells PodcastDo you possess it?This is Edward your friendly neighborhood copywriter and
marketing consultant coming to you with todays
version of podcast titled :
Do you have it?
Today you'll identify a basic requirement to success
in anything you do in your life.
It separates the doers from talkers.
It separates the whiners from winners.
it separates the winners from losers.
It is so vital, that it can make or break you.
Do you want to know what that is?
It's called a winning mindset.
Do you possess it?
If not, why not?
What do you do to maintain the positive mindset to
exploit what...2006-10-3101 minCopy That Sells PodcastDo you do it?This is your friendly neighborhood copywriter and marketing consultant
Edward Santosh coming to you with yet another podcast titled:
Do you do it?
If you use this one strategy, you can easily double or triple
or may be even quintuple your business.
Know what that is?
It's called the risk reversal.
Meaning your client is 100% satisfied or you give her money back.
Do you do that?
If not, why not?.
This is Edward Santosh, signing off.
See ya tomorrow!2006-10-3000 minCopy That Sells PodcastDo you do it?This is your friendly neighborhood copywriter and marketing consultant
Edward Santosh coming to you with yet another podcast titled:
Do you do it?
If you use this one strategy, you can easily double or triple
or may be even quintuple your business.
Know what that is?
It's called the risk reversal.
Meaning your client is 100% satisfied or you give her money back.
Do you do that?
If not, why not?.
This is Edward Santosh, signing off.
See ya tomorrow!2006-10-3000 minCopy That Sells PodcastAre you an Archimedes?Hi Guys,
This is your friendly neighbourhood
marketing consultant and copywriter
Edward coming to you with todays
podcast titled
Are you using Archimedes Law of Leverage?
You have read Give me a lever big enough and I will move the earth.
How do you use that in your business?
The magic is called the Joint venture.
You work with businesses having the same clientele but
are not competing with you.
Say you are a wedding photographer. You can work with
cake decorators, limo serivce providers etc etc.
Are you using the power of leverage?
This is Edward signing off today.
...2006-10-2901 min