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Showing episodes and shows of
Efe Von Thenen | EGN Podcast
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Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #50: Moritz Bernhard, Head of Uber Direct - Germany on redefining logistics and scaling across Europe
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, host Efe von Thenen sits down with Moritz Bernhard, Head of Uber Direct - Germany at Uber for an eye-opening conversation about the future of last-mile delivery, local commerce, and how Uber is quietly reshaping the logistics landscape for retailers.From Uber’s journey beyond ride-hailing to powering 90-minute deliveries for MediaMarkt and other major retailers, Moritz shares how scalable logistics, smarter customer options, and local store networks are becoming key to winning in e-commerce.You’ll hear how Uber Direct evolved through the...
2025-05-06
39 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #49: Edvin Dizdaric, Head of Internationalization and UGC at SNOCKS, on scaling in Europe and acquiring Oceans Apart
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, host Efe von Thenen sits down with Edvin Dizdaric, Head of Internationalization and UGC at SNOCKS, for an inspiring and fast-paced conversation on brand building, automation, and scaling across borders in today’s e-commerce landscape.From cold-calling Christmas party pitches to leading international growth for one of Germany’s boldest lifestyle brands, Edin’s journey is anything but traditional. He opens up about his Bosnian roots, early struggles, and how choosing the uncomfortable path, again and again, led him to a c...
2025-04-21
54 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #48: Ertan Özdil from weclapp, on building a 40K-User ERP powerhouse against all odds
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, host Efe von Thenen sits down with Ertan Özdil, Founder and CEO of weclapp, for a raw and powerful conversation about building one of Europe’s fastest-growing ERP platforms, navigating the highs and lows of entrepreneurship, and reshaping the future of SMB operations through cloud innovation.Ertan opens up about his early passion for coding, founding weclapp in 2008, and the rollercoaster journey that followed - from burning €150K/month in the early days to restructuring his entire team before the b...
2025-04-08
56 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #47: Anna Graf from Arvato Systems, on generative AI and the future of e-commerce innovation
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, host Efe von Thenen dives deep into the transformative impact of generative AI on the e-commerce industry with our guest, Anna Graf, Innovation Lead Emerging Tech at Arvato Systems. Anna’s extensive experience in AI, web3, AR/VR, and NFTs has made her a driving force in helping businesses navigate the complexities of modern technology and unlock new opportunities. Throughout the episode, Anna shares her expertise on how generative AI is streamlining operations, enhancing customer experiences, and enabling businesses of...
2025-01-21
56 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #46: Gabriel Dixon, Founder and CEO of Novalnet, on mastering payment processing
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this captivating episode of the EGN Podcast, host Efe von Thenen engages in a thought-provoking conversation with Gabriel Dixon, Founder and CEO of Novalnet. Together, they explore the nuances of payment processing and its profound influence on the success of e-commerce businesses. Gabriel shares his journey from software engineer to leading a company that prides itself on providing tailored, end-to-end solutions for businesses of all sizes. Unlike most investor-driven payment companies, Novalnet’s unique approach focuses on building long-term customer relationships, si...
2025-01-14
41 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #45: Lydia Kind, VP Creative & Communications at Westwing, on building Europe’s favorite premium design brand
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Step into the captivating world of Westwing, a trailblazer in the home and living e-commerce space that has redefined how we think about beauty, authenticity, and premium design. In this episode of the EGN Podcast, host Efe von Thenen is joined by Lydia Kind, VP Creative & Communications at Westwing, as she shares the inspiring journey of a company that has grown into one of Europe’s most loved brands. Founded in 2011, Westwing stands out for its unique ability to create emotional connections wi...
2025-01-08
45 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #44: Marc Feiertag, Chief Revenue Officer at Smarketer, on mastering data-driven marketing and cookieless future
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode of the EGN Podcast, our host Efe von Thenen explores the evolving landscape of data-driven marketing and online advertising with Marc Feiertag, Chief Revenue Officer at Smarketer, one of the leading Google Ads agencies in the DACH region. Marc dives into the challenges and opportunities of the cookieless future, offering insights on how businesses can navigate new privacy regulations and adapt their strategies to stay ahead. He also highlights the importance of upper funnel strategies, such as YouTube ads, in dr...
2024-12-17
50 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #43: Dr. Bastian Kolmsee, Chief Product Officer at Trusted Shops, on building trust in e-commerce
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode of the EGN Podcast, powered by the E-Commerce Berlin Expo, our host Efe von Thenen dives deep into the vital role of trust in e-commerce with Dr. Bastian Kolmsee, Chief Product Officer at Trusted Shops. Trust is one of the most significant factors influencing online shopping behavior, and this discussion sheds light on how businesses can build credibility to stand out in a competitive market. Bastian shares his inspiring journey, starting at Trusted Shops in 2009 and growing with the compan...
2024-12-10
47 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #42: Stefan Suppra from Amazon Web Services (AWS), on transforming retail with cloud solutions
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this insightful episode of the EGN Podcast, Efe von Thenen sits down with Stefan Suppra, Solutions Architecture Lead for Retail and Consumer Goods Germany from Amazon Web Services (AWS) to discuss how retail and e-commerce businesses are adapting to changing times and to uncover how technology is transforming retail and e-commerce. With AWS’s deep roots in Amazon's retail legacy, Stefan shares how this history influences the company’s approach to delivering cutting-edge solutions for e-commerce businesses. Stefan also share...
2024-12-03
40 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #41: Dorit Posdorf, Chief Marketing Officer at DocMorris, on the digital transformation of healthcare
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, host Efe von Thenen sits down with Dorit Posdorf, the Chief Marketing Officer of DocMorris, to explore the groundbreaking changes happening in the German healthcare industry. The conversation focuses on the introduction of e-prescriptions, a development that is transforming how patients access medications. Dorit shares her insights into this digital innovation, explaining how DocMorris is leading the way by offering seamless, fully digital prescription services. This episode delves into the benefits and challenges of implementing e-prescriptions, including the impact on pat...
2024-11-26
44 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #39: Friedrich Schwandt, CEO of ECDB, on the power of data in e-commerce
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this EGN Podcast episode, host Efe von Thenen sits down for an in-depth conversation with Friedrich Schwandt, the CEO of ECDB and Founder & Chairman of Statista. Friedrich takes listeners on a journey through his impressive career, sharing insights into how data-driven decisions are transforming e-commerce. Together, they discuss major trends, challenges, and innovations that are reshaping digital retail. Friedrich offers valuable perspectives on the future of e-commerce, including strategies around profitability, cross-border expansion, and leveraging data to adapt in competitive markets. Throughout the...
2024-11-12
59 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #38: Moritz Möller, CMO & CPO at Veganz Group, on transforming the future of plant-based food
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, our host Efe von Thenen disscuses with Moritz Möller, CMO & CPO of Veganz Group, Europe's pioneering vegan food brand, as they share their journey of innovation, market adaptation, and the challenges of driving change in the food industry. We explore the evolving plant-based market, from consumer behavior shifts to sustainability milestones, and discuss how leading companies are balancing the demands of a growing, eco-conscious consumer base while navigating economic challenges. With Veganz being a European leader in plant-based food, our conversations go b...
2024-10-22
57 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #37: Miroslava Biresova from Kaufland Global Marketplace, on discovering the power of e-commerce marketplaces
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode of the EGN Podcast, host Efe von Thenen is joined by Miroslava Biresova, Operational Sales Team Lead for CZ/SK at Kaufland Global Marketplace, to explore the transformative role of online marketplaces in today’s retail landscape. With 44% of transactions in Germany occurring on these platforms, it’s essential for retailers to understand how to leverage them effectively. Miroslava shares valuable insights on why marketplaces are now crucial marketing channels, not just sales outlets. During the episode, Efe and Miro...
2024-10-15
52 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #36: Lucas Bergström, VP ISV Partnerships at SAP Emarsys, on how technology is changing consumer behavior
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode of the EGN Podcast, our host, Efe von Thenen, dives into the evolving landscape of consumer behavior with special guest Lucas Backstrom, VP ISV Partnerships at SAP Emarsys. Join us as we explore how modern technology, especially AI, is reshaping how brands connect with their audiences across digital and physical channels. Lucas shares insights on the impact of the pandemic on consumer expectations and the rise of new commerce trends, such as discovery-driven shopping and live-stream retail. We discuss the rapid technological advancements...
2024-10-08
53 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #35: Leoni Rossberg, Co-Founder and Managing Director of Groundbreaker on driving impact: How CSR can transform business
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this inspiring episode of the EGN Podcast, host Efe von Thenen speaks with Leoni Rossberg, Co-Founder and Managing Director of Groundbreaker, and dives into the world of Corporate Social Responsibility (CSR) and how it can be an accessible and impactful avenue for businesses of all sizes. They discuss the importance of CSR in today’s corporate landscape and how initiatives like Groundbreaker make it easy for companies to contribute to meaningful change. Groundbreaker is a nonprofit organization rethinking impact to create pos...
2024-10-01
46 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #34: Björn Ognibeni, Practical Visionary and Co-Founder, on rethinking China's e-commerce
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode of the EGN Podcast, host Efe von Thenen, sits down with Björn Ognibeni, a ractical Visionary, CoFounder of ChinaBriefs.io & XRLab@MCM, to discuss how China's rapidly evolving digital ecosystem is shaping the future of global e-commerce. If you think you understand global e-commerce but haven’t looked closely at China, this episode will open your eyes to how the country’s innovations are disrupting markets around the world. Björn explains how Chinese companies like Shein, TEMU, and Alibab...
2024-09-24
1h 01
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #33: Matthias Dietrich, Founder & CEO of foobar Agency, on unlocking success in e-commerce
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode of the EGN Podcast, hosted by Efe von Thenen, we have an insightful conversation with Matthias Dietrich, the Founder & CEO of foobar Agency. Matthias shares his extensive journey from a software engineer to the leader of foobar Agency, a digital consultancy specializing in crafting technical e-commerce solutions for upper midsize companies and enterprises. Throughout the episode, Matthias and Efe explore the critical role of e-commerce technology in modern business strategy. They discuss the shift towards headless and composable commerce, the...
2024-08-28
46 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #33: Matthias Dietrich, Founder & CEO of foobar Agency, on unlocking success in e-commerce
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode of the EGN Podcast, hosted by Efe von Thenen, we have an insightful conversation with Matthias Dietrich, the Founder & CEO of foobar Agency. Matthias shares his extensive journey from a software engineer to the leader of foobar Agency, a digital consultancy specializing in crafting technical e-commerce solutions for upper midsize companies and enterprises. Throughout the episode, Matthias and Efe explore the critical role of e-commerce technology in modern business strategy. They discuss the shift towards headless and composable commerce, the challenges brands face...
2024-08-28
46 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #32: Kathrin Hösl, Chief Commercial Officer at exporto, on mastering cross-border e-commerce
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this insightful episode of the EGN Podcast, hosted by Efe von Thenen, we dive deep into the complex world of cross-border e-commerce with Kathrin Hösl, Chief Commercial Officer at exporto. Kathrin brings over a decade of experience in the e-commerce industry and shares her expert perspective on the current challenges and opportunities brands face when navigating international markets. Learn how smaller players have struggled with the increased paperwork and regulatory demands, leading some to be pushed out of the market e...
2024-08-21
40 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #31: Marilyn Repp, Retail Transformation Expert, on shaping the future of shopping
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, host Efe von Thenen is joined by Marilyn Repp, a retail transformation expert with extensive experience in digital transformation and innovation within the retail sector. Marilyn's expertise, particularly her work with the German Retail Association and her popular podcast focused on the future of shopping, makes her a leading voice in understanding how brands can navigate the rapidly evolving retail landscape. Deep dive into how brands can integrate entertainment into their customer journeys, a critical strategy in today’s co...
2024-08-14
41 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #30: Sebastian Hamann, Founder and Co-CEO of Shopware, on shaping the future of digital commerce
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, our host Efe von Thenen sits down with Sebastian Hamann, the founder and Co-CEO of Shopware, a leading digital commerce platform. Dive into an engaging discussion about the rapid evolution of e-commerce, the impact of emerging technologies like artificial intelligence and spatial computing, and the unique challenges faced by mid-market merchants. Deep dive into Sebastian's journey from starting Shopware as a teenager with his brother to growing it into a global leader serving over 50,000 stores. They explore Shopware's innovative...
2024-08-07
52 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #29: Ralph Hünermann, Founder and CEO of ODOSCOPE, on the power of data, personalization and AI
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, our podcast host Efe von Thenen delves deep into the transformative power of personalization in e-commerce with Ralph Hünermann, founder and CEO of ODOSCOPE. Discover how leveraging data and AI can revolutionize customer experience, drive business success, and help you stay competitive in the evolving market landscape. Explore the significance of personalization in modern e-commerce and how it can enhance customer experience and convenience. Ralph shares his journey from academia to founding ODOSCOPE, highlighting his passion for human-machine interaction and h...
2024-07-31
52 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #28: Inga Bohn, Head of Brand and Customer Centricity at Amorelie, on breaking taboos and revolutionizing adult industry
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Join us for an enlightening episode of the EGN Podcast with your host, Efe von Thenen with our special guest, Inga Bohn, Head of Brand and Customer Centricity at Amorelie, offers a behind-the-scenes look at the brand's innovative approach to intimacy, pioneering marketing strategies, and the creation of an inclusive community. In this episode, Inga shares her journey from strategy consulting to leading a groundbreaking brand. Discover how Amorelie revolutionized the sex toy market with a unique and inclusive approach, and learn...
2024-07-24
59 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #26: Stephan Lerch from "Box - Die Abholstation" (Smart City | DB), on transforming e-commerce with Click-and-Collect Services
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Join us on the EGN Podcast as host Efe von Thenen sits down with Stephan Lerch, Business and Strategy of "Box - Die Abholstation", a service of Deutsche Bahn. Discover how the innovative click-and-collect service, "Box - Die Abholstation", is transforming e-commerce logistics across Germany. In this episode, Stephan shares insights into Smart City | DB’s mission to enhance train station facilities and services, focusing on the development and implementation of "Box - Die Abholstation". Learn about the benefits of the click-and-collect service fo...
2024-07-10
45 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #25: Caroline Renée Kroll, CEO and Co-Founder of Nø Cosmetics, on building a conscious beauty brand and being on a Forbes 30 Under 30 list
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, your host Efe von Thenen sits down with Caroline Renée Kroll, the CEO and Co-Founder of Nø Cosmetics, a rising conscious beauty brand. Listen to Caroline’s journey from her student years to becoming a Forbes 30 Under 30 Europe honoree. She discusses the story behind Nø Cosmetics and its mission to create affordable, and high-quality skincare products. Caroline talks about how her background influenced her entrepreneurial path and the challenges and successes of launching a beauty brand at a young age. Delve into Nø Co...
2024-07-03
52 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #24: Maria von Scheel-Plessen, Senior Marketing Executive, on evolution of retail
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, tune in as Efe von Thenen disscuss with Maria von Scheel-Plessen, Senior Marketing Executive and Serial Board Member, exploring the dynamic shifts in the e-commerce landscape. Maria shares her expert insights on the recent evolution of e-commerce and omnichannel retail. She discusses the shift from offline to online retail, the importance of personalization in customer experiences, and the integration of AI in retail strategies. Listen about the crucial role of female leadership in the tech and e-commerce sectors, advocating for mentorship...
2024-06-26
45 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #22: Dr. Armand Farsi, Head of DACH + Connected Commerce at Fanatics, on revolutionizing sports merchandising
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this special episode of the EGN Podcast, hosted by Efe von Thenen, we’re joined by Dr. Armand Farsi, Head of DACH + Connected Commerce at Fanatics Inc., straight from Hamburg. Delve into the dynamic realm of fan commerce, exploring the use of innovative technologies and the profound understanding of fan culture. This episode offers an in-depth look at the strategies that make Fanatics a global leader in sports merchandising and licensing. Listen to insights into the complexities of managing a merchandise bu...
2024-06-12
44 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #21: Fernando Veiga Fonseca from C&A on the power of headless commerce and monolithic systems
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, join Efe von Thenen, as he sit down with Fernando Veiga Fonseca, Global Domain Lead for Digital and Consumer at C&A. With a rich history in tech and business transformation, Fernando shares his journey from his early programming days in Brazil to leading major digital initiatives across Europe. Discover how Fernando started in tech at a young age and navigated his career through various significant roles, from a Java programmer to a solution architect. Fernando talks about his expe...
2024-06-05
39 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #20: Mitch Bittermann, Senior Vice President - Commercial Operations from Dubai CommerCity, on vibrant e-commerce landscape of Dubai
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, join Efe von Thenen as he dives deep into the vibrant e-commerce landscape of Dubai with Mitch Bittermann, Senior Vice President - Commercial Operations from Dubai CommerCity. Discover how Dubai CommerCity is shaping up as a crucial hub for businesses aiming to expand globally. Mitch shares invaluable insights on strategic advantages, infrastructure benefits, and the supportive ecosystem that Dubai offers to entrepreneurs and established companies alike. Learn about the strategic geographic positioning of Dubai, which serves as a central gateway to a market...
2024-05-29
42 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #19: Alexander Schlüter, VP Marketing and Customer Product at Flix, on revolutionizing the travel tech industry
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, Efe von Thenen engages with Alexander Schlüter, VP Marketing and Customer Product at Flix, to explore the remarkable growth and strategic direction of Flix, a pioneering force in the global travel tech sector. Dive into the innovative business model of Flix, which is designed to mutually benefit the company and its bus partners by centralizing sales, marketing, and customer service. This strategic alignment allows bus partners to concentrate on their operational roles. Hear about Flix's strategic expansion into new markets like India a...
2024-05-23
42 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #18: Sven Gronemeyer, Head of Business Affairs and Business Development at UFA Serial Drama, on exploring the intersection of media, e-commerce and AI innovation
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode, join Efe von Thenen as he delves into the intersection of media, entertainment, and e-commerce with Sven Gronemeyer, Head of Business Affairs and Business Development at UFA Serial Drama. Discover the evolution of UFA Serial Drama and its pioneering role in the entertainment industry. From traditional content production to creating immersive brand experiences, learn how UFA has adapted to the ever-changing landscape of entertainment and technology. Explore the groundbreaking collaboration between RTL+ and Zalando, introducing in-stream shopping...
2024-05-15
1h 00
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #17: Iskra Velichkova, Head of Brand at Kleinanzeigen, on the power of second-hand, recent rebranding, and sustainability
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Join Efe von Thenen as he engages in a thought-provoking conversation with Iskra Velichkova - Head of Brand at Kleinanzeigen. With over 36 million monthly visitors and a staggering 95% brand awareness, Kleinanzeigen has redefined the German landscape of buying and selling. Discover how the platform's unique approach to local and second-hand purchasing behaviors has not only transformed consumer habits but also contributed to a significant societal shift towards sustainability. Delve into the heart of Kleinanzeigen's rebranding journey, uncover the challenges faced and the lessons learned as the...
2024-05-02
1h 08
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #16: Giles Longhurst from Connexity on pioneering retail performance marketing for over two decades
This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce! In this podcast episode, join Efe von Thenen as he sits down with Giles Longhurst, Managing Director EMEA & APAC / Connexity, Inc. a Taboola company - a pioneer in technology-driven performance marketing. Connexity goes beyond traditional marketing approaches, creating an ecosystem where retailers and publishers seamlessly converge. The result? An unparalleled platform that transforms consumer engagement into tangible sales growth. As you delve into this podcast episode, you'll find Connexity...
2024-01-16
41 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #15: Stephan Schwarz from mymuesli on brand's product evolution & rebranding journey
This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce! In this podcast episode, join Efe von Thenen as he sits down with with Stephan Schwarz, Director Brand & Product at mymuesli. Get ready to explore how mymuesli, a game-changer in breakfast choices, made its mark. Stephan shares the fascinating journey of mymuesli, exploring how the company started in 2007 and flourished. They discuss the recent rebranding decision that reshaped mymuesli's identity and the lessons learned along the way. Dive into...
2024-01-02
34 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #14: Martin Bardeleben, MD Pinterest Germany, on the platform's potential for e-commerce brands
This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce! In this podcast episode, join Efe von Thenen as he sits down with Martin Bardeleben, Managing Director of Pinterest Germany. Together, they navigate how Pinterest is reshaping the e-commerce landscape. Discover the captivating world of the platform, where 482 million monthly active users, including 19 million monthly active users in Germany, find joy in shopping and inspiration. Find out the essence of Pinterest's mission, the unique mindset of its...
2023-12-11
42 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #13: Pia Schörner from BMW on Driving Innovation, Metaverse & Digital Transformation
This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce! In this podcast episode, join Efe von Thenen as he sits down with Pia Schörner, Head of Digital Content Creation & BMW Metaverse at BMW Group Dive into BMW's innovative approach and its seamless adaptation to the evolving digital landscape. Learn how BMW maintains its premium identity while embracing innovation, fostering collaboration, and instilling trust and confidence in its customers. Explore BMW's visionary approach to the future customer journey, f...
2023-11-05
41 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #11: Alexander Schäfer from Paragon on the power of print in e-commerce and 901% ROI
This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce! In this captivating podcast episode, join Efe von Thenen as he engages in a conversation with Alexander Schäfer, Chief Sales Officer DACH & CEE from Paragon, a distinguished company with a legacy dating back to 1880. Chances are, if you live in Germany, you've received their mails in your mailbox, perhaps without even realizing it. This e-commerce powerhouse has been quietly shaping the landscape of digital commerce for years, making a...
2023-10-19
40 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #10 : Giovanni Luca Randisi from home24 on data-driven strategies and immersive shopping experiences
This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce! In this engaging podcast episode, Efe von Thenen hosts a captivating conversation with Giovanni Luca Randisi, the Chief Product Officer at home24, a leading online retailer in the European home and living industry. Join us as we delve into the innovative strategies that have propelled home24 to the forefront of the e-commerce world, offering...
2023-09-27
38 min