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Effie Kanyua

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Just Curious...Just Curious...PR, AI and Purpose-Driven Leadership with Effie KanyuaIn this episode of Just Curious…, Nicky Regazzoni and George Blizzard are joined by Effie Kanyua, a leading figure in UK PR and media, and the first black female comms leader at a major publishing house. Effie reflects on her 25-year career, from her early days at the BBC to senior roles in top agencies and in-house at Bauer and Hearst UK. She shares insights on navigating cross-market campaigns, the evolution of the media industry, and the increasing role of AI in communications.Effie discusses founding her agency, We Are Warriors, and launching Lila As...2025-05-2846 minGoodGeistGoodGeistWe Are Warriors, with Effie KanyuaSend us a textIn this episode we talk to Effie Kanyua, a trailblazing communications professional and founder of We Are Warriors. Effie shares her journey from BBC journalist to the first female Black comms director at major broadcasters and publishers. Discover how Effie’s diverse experiences in sectors like FMCG, tech, media, fashion, luxury, and automotive have shaped her innovative approach to PR and technology. Also – how a reset moment post-pandemic led her to create Lila Assistant, a cutting-edge AI tool that underscores the transformative role of technology in modern communications. And in a p...2024-08-2136 minThat\'s What I Call MarketingThat's What I Call MarketingS3 Ep 14: Inclusion in Action - Part 1In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone” Walter commented that Historically Black women “have CONSISTENTLY been called upon to help solve the worlds problems. It wasn’t too long ago that leaders and companies called upon and hired many of these women, to save their companies by addressing their diversity issues. Now only a few years later, many of those same leaders and companies seem to have forgotten the very people who helped dig them out of a...2024-04-0957 min9to5workrebels podcast9to5workrebels podcastGems in Comms - Effie Kanyua former Dir of PR & Communications at Hearst UK #6 “The luxury beauty industry is even tougher… fully qualified and they wouldn’t give me a look in.”For this week’s episode of the new 9to5workrebels series special ‘Gems in comms’ podcast series special bought to you in association with Hanson Search,  I speak to Effie Kanyua, former Director of PR & Communications at Hearst UK about her journey in PR & Comms. ‘Gems in Comms’ A 9to5workrebels podcast series special, offers insight into the career trajectory of people of colour working within the PR and communications, an industry notoriously known for being overwhelmingly white at 91%. The series tackles questions around racism at work, thoughts on diversity & allyship, what makes a good working env...2022-10-111h 12In Pursuit of LuxuryIn Pursuit of LuxuryIn conversation with visionary women 02This week’s episode of the IPOL Podcast is the second of our Special Visionary Women discussion panels recorded live at the IPOL conference. The panel, made up of 4 of our 8 Visionary Women have shaped our future in a creative and imaginative way, championing new ides that are both bold and empowering. Joining us are Jessica Helfand / Design Observer, Effie Kanyua / Director of Communication and PR at Hearst publications, Charlotte Keasing / Director of Corporate Affairs and International at Walpole and Alison Lloyd / Creative Director at Ally Capellino2021-08-121h 12In Pursuit of LuxuryIn Pursuit of LuxuryIn conversation with visionary women 02This week’s episode of the IPOL Podcast is the second of our Special Visionary Women discussion panels recorded live at the IPOL conference. The panel, made up of 4 of our 8 Visionary Women have shaped our future in a creative and imaginative way, championing new ides that are both bold and empowering. Joining us are Jessica Helfand / Design Observer, Effie Kanyua / Director of Communication and PR at Hearst publications, Charlotte Keasing / Director of Corporate Affairs and International at Walpole and Alison Lloyd / Creative Director at Ally Capellino2021-08-121h 12Humble PieHumble PieHumble Pie S2 E6: Dissecting ethical dilemmas with Effie KanyuaEthical dilemmas are everywhere. And we've seen brands react to the pandemic in different ways - some great, some ghastly. In this week's episode, we've drafted in a truly brilliant mind and a comms expert to help us dissect some of these dilemmas. Effie Kanyua is currently director of PR & Comms at Hearst UK, the premium content and experiences business of trusted brands such as: Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health and is a sponsor on Hearst UK’s Diversity & Belonging steering committee. This was an incredibly insightful chat, where we unpicked everythi...2021-07-0946 minPR Resolution podcastPR Resolution podcastMeet the PR team increasing the influence of the UK's biggest lifestyle mediaMedia readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to! I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.2021-07-0249 minIn Pursuit of LuxuryIn Pursuit of LuxuryIn conversation with Effie KanyuaEffie Kanyua - Director of PR & Comms - Hearst UK. Effie has a wealth of PR and communication experience having worked at some of the world’s leading agencies including: Shine, Weber Shandwick, Splendid Communications and M&C Saatchi on accounts for global brands in all sectors from drinks to tech including Diageo and Samsung.2021-03-1144 minIn Pursuit of LuxuryIn Pursuit of LuxuryIn conversation with Effie KanyuaEffie Kanyua - Director of PR & Comms - Hearst UK. Effie has a wealth of PR and communication experience having worked at some of the world’s leading agencies including: Shine, Weber Shandwick, Splendid Communications and M&C Saatchi on accounts for global brands in all sectors from drinks to tech including Diageo and Samsung.2021-03-1144 minBeyond the Noise - the PRWeek podcastBeyond the Noise - the PRWeek podcastPRWeek podcast: The biggest industry challenges in 2021As the UK's COVID death toll passes 100,000, our panel discusses the comms challenges around vaccines and other major industry issues to look out for this year. Featuring: Hearst Director of PR & Communications Effie Kanyua; Cicero/AMO Executive Chair Iain Anderson; Hope&Glory Co-Founder and CCO James Gordon-Macintosh; Finsbury, Glover, Hering UK, Middle East & Asia CEO Faeth Birch; and Pretty Green Account Director Sheeraz Gulsher. Hosted on Acast. See acast.com/privacy for more information.2021-02-0349 minIn conversation with…In conversation with…Vaccines, brands and public affairs: The year ahead in PR and commsIn the latest edition of the ‘PR Show’ podcast we take a look at what is in store for the industry this year, whether you work in consumer, health, corporate comms or public affairs. How should different sectors of the industry aid the comms operation supporting the rollout of the vaccine, has the comms function finally come of age, and what questions is the industry failing to ask itself? Our panellists; Hearst Director of PR & Communications Effie Kanyua, Cicero/AMO Executive Chair Iain Anderson, Hope&Glory Co-Founder and chief creative officer James Gordon-Macintosh, Finsbury, Glover, Hering  UK, Middle East & Asia CEO F...2021-01-2949 minPR in LockdownPR in LockdownEffie Kanyua, Director of PR & Communications - Hearst UKEffie Kanyua joins the podcast to talk about how she has managed PR & Communications at Hearst UK, where "work pretty much doubled overnight". Content is the focus of this episode: Rob and Effie discuss how publications pivoted to meet increased digital demand during lockdown, and how internal communications has become absolutely key as we transition into the new normal.2020-08-2736 minPRmoment PodcastPRmoment PodcastEffie Kanyua, director of PR & Comms, Hearst UK on the PRmoment PodcastIn the latest PRmoment Podcast I catch up with Effie Kanyua, director of PR & Comms, Hearst UK. Effie is currently director of PR & Comms at Hearst UK having previously worked at Clarity, H&K, Splendid and Bauer Media.Here are some of the themes that Effie and I discussed:2 mins How Effie retained a broad range of PR sector experience and why that's been really beneficial now she has moved to a senior in-house role.4.40 mins Why Effie deliberately avoided becoming known as a vertical specialist to r...2020-08-2639 min