Shows
That Marketing PodcastEmpathy-Driven Email Marketing: Navigating Sensitive SeasonsJoin Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the “Email and Beyond” Marketing Podcast.The discussion delves into the intricacies of bringing empathy into email marketing, especially during sensitive seasons like Mother’s Day.Listen in to discover:The Importance of Empathy in Email Marketing: Explore the significance of recognising the human experience behind events and the impact of marketing messages during sensitive times.Segmentation Strategies for Sensitive Seasons: Learn practical approaches to segmenting your audience, offering them c...
2025-12-0922 min
Email & BeyondScary Marketing - Unmasking the Terrors in Email CampaignsWelcome to "Email & Beyond," the go-to podcast for email marketing enthusiasts, brought to you by eFocus Marketing and Spotler UK.
In this spine-chilling episode, we delve into the spooky side of email marketing. From terrifying myths and mysterious decreases in results to the horrors of something going wrong, we’re unmasking the biggest fears marketers face.
Get ready for a hair-raising journey through the dark side of email marketing and discover how to turn these frights into opportunities for growth.
In this episode, you'll learn:
Debunking Common Myths: Uncover the truth behind pop...
2024-11-1133 min
Email & BeyondHow mature is your email marketing? Mastering the customer lifecycle at every stageWelcome to "Email & Beyond," the ultimate podcast for email marketing enthusiasts, brought to you by eFocus Marketing and Spotler UK.
In this episode, we delve into the Spotler Email Marketing Maturity Model and provide insights on how to increase your maturity by optimising your customer lifecycle at every stage.
Whether you’re just starting out or refining your advanced strategy, this episode is packed with actionable tips to elevate your email marketing efforts.
In this episode, you'll learn about:
The Spotler Email Marketing Maturity Model: Understand the different stages of email marketing mat...
2024-11-1134 min
Retrospect - The PodcastRetrospect 009 - Techno - EfocusSometimes you have to go hard and forget those who hurt you.
2024-08-072h 18
Email & BeyondUnveiling the Power of Gmail Promotions Tab: Turning Challenges into OpportunitiesWelcome to the Email and Beyond Podcast with Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK.
In this episode, they dive deep into the often misunderstood Gmail Promotions Tab.
Contrary to common perceptions, the promotions tab is not the enemy but an integral part of the inbox.
Listen in to discover how you can leverage this space strategically and stand out amidst the competition.
Demystifying the Promotions Tab: Understand why the promotions tab is not a hindrance but a valuable space for marketers.
S...
2024-05-2118 min
Email & BeyondEmail Marketing Room 101: Unveiling the Industry's Pain Points & MythsJoin Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, in a candid therapy session as they explore the email marketing frustrations and pet peeves that need to be banished to Room 101.
In this episode, they dissect common practices that drive marketers crazy, sharing insights and anecdotes.
From the mindless "just send another email" approach to the cringe-worthy use of terms like "newsletters" and "eblasts," they unravel the intricacies of effective email strategies.
Tune in for a therapeutic discussion that promises laughs, insights, and a f...
2024-04-0923 min
Email & BeyondDecoding Zero and First-Party Data: A Journey Through Customer InsightsDive into the fascinating world beyond email marketing as Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, explore the intricacies of data – a crucial aspect that shapes effective marketing strategies. In this episode, they unravel the layers of zero-party data, first-party data, second-party data, and the enigmatic third-party data.
Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it's essential to use dat...
2024-03-2629 min
Email & BeyondUnlocking E-commerce Success: Top 3 Automations Every Business NeedsJoin Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, in this episode of "Email and Beyond," where they delve into the essential automations that can skyrocket e-commerce businesses' conversion rates.
From abandoned baskets to strategic welcome series, discover the power of targeted messaging and customer-centric strategies.
Listen in, and you'll uncover actionable insights to enhance your email marketing game.
Abandoned Basket Strategies: Explore the significance of abandoned basket automations and why a series is more effective than a single email.
Crafting a Strategic Welcome Series: U...
2024-03-1325 min
Email & BeyondEmpathy-Driven Email Marketing: Navigating Sensitive SeasonsJoin Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the "Email and Beyond" Marketing Podcast.
The discussion delves into the intricacies of bringing empathy into email marketing, especially during sensitive seasons like Mother's Day.
Listen in to discover:
The Importance of Empathy in Email Marketing: Explore the significance of recognising the human experience behind events and the impact of marketing messages during sensitive times.
Segmentation Strategies for Sensitive Seasons: Learn practical approaches to segmenting your audience, offering them choices, and respecting their pr...
2024-02-2622 min
Email & BeyondUnlocking the Power of AI in Email Marketing: Strategies, Pitfalls, and Real-world InsightsDive into the dynamic world of email marketing as we explore the transformative impact of Artificial Intelligence (AI) in our latest podcast episode.
In this conversation, Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, discuss the nuances of leveraging AI to supercharge your email campaigns, sharing practical insights and strategic approaches.
From the platforms they use to the tactical implementation of AI in split testing, they unravel the good, the bad, and the ugly of AI in email marketing.
Join them as they discover...
2024-01-3027 min
Retrospect - The PodcastKOB 23 Soundtrack - EfocusThe Official Soundtrack of Krewe of Boom 23!
Saturday 2-11-23, after the Magical Krewe of Mad Hatter’s Parade in Metairie, LA! Prepare for a night of pure low-end euphoria.
As the sun sets, you will rise to the sound of pulsating beats. Experience the electrifying energy of 808s and Electro Bass, it will transport you to a realm beyond the ordinary.
This will be an unforgettable night that will leave you breathless and wanting more. Don't miss this opportunity to lose yourself in the music and find yourself on the dance floor!
KOB 23 Event Performances By ::
@theonlymerlyn
@kidd-love
@efocus
@n2...
2023-02-0257 min
Retrospect - The PodcastRetrospect 008 - Efocus***SUBWOOFERS ESSENTIAL FOR OPTIMUM IMPACT** TRACKLIST BELOW
ret·ro·spect -- a survey or review of a past course of events or period of time.
Enter the timeless machine I call Retrospect, where rave and club music reigns supreme. Only the finest mixes are chosen for this series so you are assured an immersive time-traveling experience into the heart and soul of the artist with every mix archived.
In this Archive, I dive deep into my innermost feelings and emotions and express them freely with no filter, no veil, and no clothes. For me, this music is a reminder to re...
2022-05-231h 33
Retrospect - The PodcastRetrospect 007 - Efocus***UPDATED VERSION NOW AVAILABLE***
In the 7th archive, Bass is the name of the Game. In the 3rd archive, my fallen brother DJ Chronic provided us with an angle he never tried before, progressive breaks. He was so proud of that mix and the emotional attachment can be clearly heard throughout the mix. He told me on many occasions it was his favorite he ever did and thanked me for pushing him outside his comfort zone. Anyone that knows Scott knows he like his comfort zone.
Retrospect 007 is dedicated to the many hours conversing with Scott about 1 subject; BASS!!! So...
2021-06-121h 01
Deliverability DefinedList Validation 101 with Lauren Meyer from KickboxToday we’re talking about list validation. And to help bring some additional insight to our conversation, we’re joined by Lauren Meyer, the VP of Industry Relations and Compliance at Kickbox, a list verification company.With a background in communication and email deliverability, Lauren brings a lot of experience to the table. We discuss spam traps, list validation, and some great ideas for keeping your list healthy (which is essential for deliverability). Lauren also talks about how she ended up in her current role at Kickbox.Main TakeawaysEmail validation is a way...
2020-08-0441 min
E-telligenceE-telligence 022 - E-telligence Masterclass – AI – the fact, fiction and how to get ahead in the new world order - Victoria PeppiattFor this episode of the E-telligence Masterclass, we’re going to talk about the growing role of Artificial Intelligence (AI) and it’s place in our marketing and email marketing strategies. And it’s my absolute pleasure to welcome Victoria Peppiat – Co-founder and COO of Phrasee, which empowers brands with the most advanced AI-Powered Copywriting technology. to join me in this discussion today!
AI is the buzzword of the moment!
But how many of us actually know what it is and how we can use it in our marketing to improve our results and make be...
2020-06-1700 min
Retrospect - The PodcastHeal The World - EfocusI hope this mix helps center you amidst all this chaos surrounding us. It's a life-changing event that will not be forgotten any time soon. Step away from it all and come with me on this 2hr journey through the wonderful calming sounds of Progressive Breaks.
TRACKLIST:
1. Guy J – Lamur (Ozgur Ozkan Breaks Edit)
2. Osc Project – Illusion (Original Mix)
3. Cj Neon – Space (Original Mix)
4. Ensidia feat. Kate Lensing – The Game (Chill Mix)
5. Alex Sheronov – Urban (Original Mix)
6. DJ Mixer Man – The Darkest Night (Original Mix)
7. Radar Detector & Natune – Dive Into My World (Iris Dee Jay Remix)
8. Koan – The Lady of Shalott (Camelot...
2020-03-141h 52
E-telligenceE-telligence 012 - E-telligence Masterclass – Attribution Modelling – Understand where to spend your marketing budget - Skip FiduraToday we’re talking all about attribution modelling. It’s such an important topic and something that so many businesses struggle with, and of course lots of different ways to approach it.
So, for anyone who’s not sure, attribution modelling is the way in which you calculate which marketing touchpoint and channel has contributed to a sale and to what extent that contribution played a part.
It’s absolutely vital to allow you to accurately decide which channels are worth you spending more budget on to acquire new customers and which are helping you retain r...
2020-01-2900 min
Retrospect - The PodcastRetrospect 006 - Navitas & Efocus***PLEASE READ DESCRIPTION** TRACKLIST BELOW
ret·ro·spect -- a survey or review of a past course of events or period of time.
Enter the timeless machine we call Retrospect, where rave and club music reigns supreme. Only the finest mixes are chosen for this series so you are assured an immersive time-traveling experience into the heart and soul of the artist with every mix archived.
This was a very special mix for many reasons, some you will discover for yourself, but for me just being blessed to vibe with Bea aka Navitas. What an absolute gem to work with. We...
2020-01-082h 01
20 Minute MarketingUsing Email Marketing Alongside Other Channels To Connect With Your Audience | Kate Barrett From eFocus Marketing | 20 Minute Marketing #11We chat with Kate Barrett from eFocus Marketing. Kate talks about the importance of using email, the ways that it has changed and how it can be used alongside other channels to connect with audiences. To finish, Kate also provides tips and advice to graduates.
2019-10-0729 minE-telligenceE-telligence 006 - Brand Spotlight: How Help for Heroes use email to connect with subscribers at a human levelToday it is my pleasure to welcome Najmah Salam from Help for Heroes to our monthly E-telligence Brand Spotlight session.
Najmah is the Digital Marketing Executive at Help for Heroes (taking care of the email marketing and PPC campaigns) and brings a wealth of knowledge to the charity from her previous travel and retail experience.
During the interview, Najmah was kind enough to share some fantastic insights into the importance of email marketing for them and how it sits within the Help for Heroes marketing mix (with PPC, paid social, offline marketing etc.).
...
2019-10-0200 minE-telligenceE-telligence 005 - E-telligence Masterclass – Using Emotional Intelligence to Achieve Email Zen; the human side of email marketing in practiceToday it is my pleasure to welcome Kait Creamer from Scaled Agile to join me on our monthly E-telligence Masterclass session.
Kait is the Email Marketing Manager at Scaled Agile and a passionate advocate of empathetic "surprise and delight" email marketing.
Prior to joining the Scaled Agile team, Kait managed the digital marketing and automation strategy at Boulder SaaS innovator, MakeMusic. 2019 Stefan Pollard Email Marketer of the Year award winner, featured on Phrasee's "Who to Follow" series, and vice chair of the EEC's Events and Education committee, she's an expert and enthusiast in email, customer...
2019-09-1800 min
Retrospect - The PodcastRetrospect 005 - Efocus***PLEASE READ DESCRIPTION** TRACKLIST BELOW
ret·ro·spect -- a survey or review of a past course of events or period of time.
Enter the timeless machine we call Retrospect, where rave and club music reigns supreme. Only the finest mixes are chosen for this series so you are assured an immersive time-traveling experience into the heart and soul of the artist with every mix archived.
Wanna dance? This mix will be sure to get you moving and keep you moving. As a huge fan of Breaks and music, in general, I like to challenge myself with different genres, styles, an...
2019-09-051h 20E-telligenceE-telligence 004: Brand Spotlight - How TrustedHouseSitters engage their audience with intelligent email marketingToday it is my pleasure to welcome Catherine Loftus from TrustedHouseSitters to our monthly E-telligence Brand Spotlight session.
Catherine is the head of marketing at TrustedHouseSitters, based in Brighton and has worked for them for over 3 years. TrustedHouseSitters Connects pet owners with people who want to go pet sitting – in over 130 countries around the world!
During the interview, Catherine was kind enough to share some amazing insights into how they keep their subscribers so engaged and generate 30-40% of their acquisition revenue through email marketing.
We also discussed:
What a day in th...
2019-09-0400 minE-telligenceE-telligence 003 - E-telligence Masterclass – Deliverability & the holistic story marketers need to understand for better inbox placement (with 250OK)For our very first E-telligence Masterclass it is my absolute pleasure to be joined by Matthew Vernhout from 250OK (https://250ok.com/).
250OK are an email intelligence platform providing additional services and analytics on top of those in your Email Service Provider (ESP) including Inbox Placement Rate monitoring, analytics, DMARC services, a signal network monitoring spam traps and a number of consulting services to help you understand potential pitfalls in your program or solve domain specific deliverability issues.
Matt’s email experience spans more than 17 years, during which he has faithfully advocated for the channel th...
2019-08-2100 minE-telligenceE-telligence 001 - IntroductionHi everyone, I’m Kate Barrett, the founder of eFocus Marketing (https://www.e-focusmarketing.com) – a specialist email marketing agency based in London providing consultancy, management and training services to companies around the world.
It is my absolute pleasure to welcome you to my brand-new podcast
‘E-telligence’!
Every 2 weeks I’m going to be bringing you brand new content, digging into a specific area of email marketing, to help you energise your campaigns and use email more intelligently, to increase your results.
And, over on YouTube on the last Friday of e...
2019-08-0700 minE-telligenceE-telligence 002 - Emma Haskell, Vision DirectToday it is my pleasure to welcome Emma Haskell from Vision Direct to our monthly E-telligence Brand Spotlight session.
Emma has worked for Vision Direct for 7 years and is the head of customer retention for the brand.
Vision Direct are primarily an online contact lens store operating across 7 markets around the world.
During the interview, Emma was kind enough to share some fantastic insight with us including:
Vision direct send weekly marketing campaigns across 3 core segments (active customers, lapsed customers and registered not bought customers).
Personalisation of email content is key to...
2019-08-0700 min
Retrospect - The PodcastThe Gemini Party 2019 D-Xtreme Tribute @ Ace Cafe - EfocusFor the folks that could not catch my set at The Gemini Party D-Xtreme Tribute @ Ace Cafe, here you go.
Derek and I both loved the sounds of funk, I have always been drawn to the funk sounds incorporated into breaks and other dance music. You will often find these sounds within music I choose for my mixes. He always said not alot of DJs play that and supported my desire to be a little different and play what I feel. So please enjoy this short but sweet journey into some straight up funk delivering plenty of bass.
If you...
2019-06-2327 min
Retrospect - The PodcastRetrospect 004 - Efocus***PLEASE READ DESCRIPTION** TRACKLIST BELOW
ret·ro·spect -- a survey or review of a past course of events or period of time.
Enter the timeless machine we call Retrospect, where rave and club music reigns supreme. Only the finest mixes are chosen for this series so you are assured an immersive time traveling experience into the heart and soul of the artist with every mix archived.
I love Drum & Bass. When creating this mix I had been filled with a rollercoaster of emotions. Like all of my mixes, I want to tell a story people can connect with. Because we...
2019-06-071h 53
Retrospect - The PodcastRetrospect 003 - DJ Chronic***PLEASE READ DESCRIPTION** TRACKLIST BELOW
ret·ro·spect -- a survey or review of a past course of events or period of time.
Enter the timeless machine we call Retrospect, where rave and club music reigns supreme. Only the finest mixes are chosen for this series so you are assured an immersive time traveling experience into the heart and soul of the artist with every mix archived.
On This Episode Of Retrospect, DJ Chronic Steps Out Of His Normal Realm Of
Funky Breaks, & For The First Time Tries His Hands At A Progressive Mix, Still Peppered
With Funk, Because Chronic Al...
2019-05-121h 28
Retrospect - The PodcastRetrospect 002 - Honoring D-Xtreme - Efocus***PLEASE READ DESCRIPTION** TRACKLIST BELOW
ret·ro·spect -- a survey or review of a past course of events or period of time.
Enter the timeless machine we call Retrospect, where rave and club music reigns supreme. Only the finest mixes are chosen for this series so you are assured an immersive time traveling experience into the heart and soul of the artist with every mix archived.
As a Mentor, Big Brother, and Best Friend Derek Steplight aka DJ D-Xtreme brought so much to my life and countless others. His Legacy is and will remain timeless. As an artist, he wa...
2019-04-132h 04
Bits vs Bytes026 – Creating Digital Experiences with ValtechArnoud Martens is the Managing Director of Valtech Netherlands, which in turn is part of Valtech, a large digital agency with more than 2500+ people employed in 16 countries. Valtech Netherlands was created by the acquisition of eFocus. And we talked about this transition, what it meant but also the bigger strategy behind this acquisition. […]
2019-02-2643 minBits vs Bytes026 – Creating Digital Experiences with ValtechArnoud Martens is the Managing Director of Valtech Netherlands, which in turn is part of Valtech, a large digital agency with more than 2500+ people employed in 16 countries. Valtech Netherlands was created by the acquisition of eFocus. And we talked about this transition, what it meant but also the bigger strategy behind this acquisition. […]
2019-02-2643 min
Bits vs Bytes026 - Creating Digital Experiences with ValtechArnoud Martens is the Managing Director of Valtech Netherlands, which in turn is part of Valtech, a large digital agency with more than 2500+ people employed in 16 countries. Valtech Netherlands was created by the acquisition of eFocus, and we talked about this transition, what it meant but also the bigger strategy behind this acquisition.
2019-02-2643 min
Retrospect - The PodcastRetrospect 001 - Efocus***PLEASE READ DESCRIPTION** TRACKLIST BELOW
ret·ro·spect -- a survey or review of a past course of events or period of time.
Enter the timeless machine we call Retrospect, where rave and club music reigns supreme. Only the finest mixes are chosen for this series so you are assured an immersive time traveling experience into the heart and soul of the artist with every mix archived.
This series came to me during a very challenging time, recovering from a brain injury. I suffered unbearable pain, lost my taste, sense of smell, and lost 40% of my hearing, which as a DJ...
2018-07-222h 02
Retrospect - The PodcastMiami Music Week Mix 2018 - EfocusA progressivley funky way to enjoy your ride to Miami and back....
Tracklist Coming Soon...
2018-03-121h 59
Cognitive MusicCognitive Music Breaks Episode 04 - EfocusCognitive Music Breaks Episode 04 - Efocus
The new mix series for Cognitive Music artists. Download here or visit http://cognitivemusic.com to listen, download and view artist info.
TRACKLIST – Cognitive Music Breaks Episode 04 - Efocus
01. Smokefade - Prayer (Original Mix) [Ondamike Productions]
02. Crisibeat - Legend (Original Mix) [Bunker Records]
03. Sam Groove - Grief (Breaks Mix) [Homerun Gouse]
04. Hankook,MURIX - Step Up (Original Mix) [83]
05. Iamphantvm - Turn Me On (Original Mix) [Illeven Eleven]
06. YERA-M - Yes, Go! (Original Mix) [Spektra Recordings]
07. Ivory, BreaksMafia - Hit The Ground (feat.Ivory) [Selecta Break Records]
08. Yo Speed, Mutantbreakz, SevenG - About To Get Do...
2017-05-3000 min
Pro Business ChannelCoFounders Podcast – Media and Branding with eFocus Media Group and P2P BrandedCoFounders Podcast - Media and Branding with eFocus Media Group and P2P Branded
BRANDI BRIDGETT
Consultant, Social Media Manager, and Mother in Washington, DC
Visit my website
Greetings, I’m Brandi. I’m a consultant living in Washington, DC. I am a fan of entrepreneurship, networking, and fitness. I’m also interested in innovation and causes that help shape the world for the better.
As a mom of three, I know how hard it is to run life, business, and still have time for yourself, but we have found that balance happens day to day.
Brandi Bridgett has been in the...
2017-05-1247 min
Pro Business ChannelCoFounders Podcast – Media and Branding with eFocus Media Group and P2P BrandedCoFounders Podcast - Media and Branding with eFocus Media Group and P2P BrandedBRANDI BRIDGETTConsultant, Social Media Manager, and Mother in Washington, DCVisit my websiteGreetings, I’m Brandi. I’m a consultant living in Washington, DC. I am a fan of entrepreneurship, networking, and fitness. I’m also interested in innovation and causes that help shape the world for the better.As a mom of three, I know how hard it is to run life, business, and still have time for yourself, but we have found that balance happens day to day.
2017-05-1247 min
Cofounders PodcastCoFounders Podcast - Media and Branding with eFocus Media Group and P2P BrandedCoFounders Podcast - Media and Branding with eFocus Media Group and P2P BrandedBRANDI BRIDGETTConsultant, Social Media Manager, and Mother in Washington, DCVisit my websiteGreetings, I’m Brandi. I’m a consultant living in Washington, DC. I am a fan of entrepreneurship, networking, and fitness. I’m also interested in innovation and causes that help shape the world for the better.As a mom of three, I know how hard it is to run life, business, and still have time for yourself, but we have found that balance happens day to...
2017-05-1247 min