Shows
C-Suite Sales & Marketing PerspectivesThe Ultimate Trust Builder: Why The Story Is Not About YouEpisode #208:Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.“Show your customer that you are listening and not just for the heck of it. You will be trusted if you're listening to your customers.” - Lina TonkA candid l...
2025-08-0839 min
C-Suite Sales & Marketing PerspectivesThe Ultimate Trust Builder: Why The Story Is Not About YouEpisode #208:
Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.
2025-08-0839 min
C-Suite Sales & Marketing PerspectivesWhat to Learn from a Goldman Sachs Advisor and Three-Time CMO💡Efrat Ravid, Chief Marketing Officer at Quantum Metric, talks about her inspiring journey from software engineering to becoming a marketing leader. She highlights the critical importance of aligning executive teams to drive strategic growth. Efrat shares practical strategies for CMOs to leverage customer insights, reduce churn, and build lasting success.💡"The most important thing for any chief is alignment. The best companies are aligned—the CROs, CPOs, chief customer officers, and CMOs all sing the same song so the entire team can work in harmony. This alignment helps them perform well and move in the same direction." - Efrat...
2025-01-0330 min
Pipeline VisionariesPart 10: Top Marketing Leaders Share Their Most Uncuttable Budget ItemsEvery week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests can’t live without!Find parts one, two, three, four, five, six, seven, eight and nineEpisode Timestamps: *(01:37): Grant Johnson, CMO at Billtrust*(04:22): Jessica Gilmartin, CMO at Calendly*(06:11): Megan McDonagh, CMO at Amperity...
2024-03-1227 min
WHAT I'VE LEARNTWhat I've Learnt - #BringThemHome (Guy Shahar)As the Middle East war rages and innocents on both sides are caught in an unspeakable tragedy I’m grateful to speak to a beautiful family who have been utterly devastated by the Oct 7 horrors. A Father's agony: it’s so Heartbreaking On Saturday morning, Yoni Asher was sent a photo of his two young daughters playing in a family safe room before losing contact with his wife; He later found a video showing they had been taken to Gaza, turning his life into a nightmare; ‘We've had no new information about them sinc...
2023-11-2342 minPipeline VisionariesLeaning into the Art of Continuous Product DesignThis episode features an interview with Efrat Ravid, CMO at Quantum Metric, a pioneer in Continuous Product Design, helping business and technology teams align faster on customer needs and prioritize the opportunities that will drive the most value. In this episode, Efrat takes us on a deep dive into Quantum Metric’s continuous product design approach, the endless benefits of hearing directly from your customers, and the importance of data accessibility across entire teams. Efrat also shares with us how Quantum Metric provides opportunities for their customers to release with confidence and warns all CMOs to stay awa...
2023-09-0536 min
The Datavana PodcastEfrat Ravid, Chief Marketing Officer, Quantum Metric“The number one question that we face as a marketer and as a business is, ‘Can I trust the data?”. In this episode on our Datavana Podcast, Efrat Ravid (Chief Marketing Officer at Quantum Metric) talks about reliable customer data and how it informs decisions and company direction. “Do we have the right data? And can we look across the entire organization on the same data flow in order to be able to make decisions?”Having the right data is vital for decision-making, and when companies aren’t aligned on data solutions, businesses are prevented from forming cohesive str...
2021-07-2729 min
DMN One-on-OneOne on One With Efrat Ravid, ContentSquareEfrat Ravid, chief of marketing and strategy, Americas, ContentSquare, didn't have your typical marketing career path. In this podcast, Ravid sits down with DMN to discuss her life as a young female engineer, her transition into marketing, and how to keep pushing forward in the face of adversity.
2018-08-2317 minDMN One-on-One PodcastsOne on One With Efrat Ravid, ContentSquareEfrat Ravid, chief of marketing and strategy, Americas, ContentSquare, didn't have your typical marketing career path. In this podcast, Ravid sits down with DMN to discuss her life as a young female engineer, her transition into marketing, and how to keep pushing forward in the face of adversity.
2018-08-2317 min