Shows
Cover-to-Cover InfluenceGROW 2025Keira and Elaine are back with a deep dive into their experience at Grow 2025, Catherine Brown’s incredible conference in Galveston. They share insights on prosperity, money mindset, and the powerful connections formed in the room. From overcoming introvert resistance to embracing the transformative conversations at the event, this episode is packed with takeaways.Keira reflects on the impact of Ryan Brown’s thought-provoking discussion on prosperity and forgiveness, while Elaine highlights how Katherine Pomerantz’s session shifted her perspective on time and money. Plus, they discuss a standout moment—offering five-minute content strategy sessions...2025-03-1314 minCover-to-Cover InfluenceEp 10 Simplify Your Tech StackSummaryIn this enlightening episode, Elaine and Keira Crooms discuss the complexities of tech stacks and the impact they have on expressing influence online. They focus on the benefits of consolidating tech tools, specifically highlighting the all-in-one capabilities of Kajabi. Keira shares valuable insights on how business owners can maximize their content and streamline their operations using Kajabi, from hosting websites to creating courses and building communities. This episode is a must-listen for anyone looking to optimize their tech setup and enhance their digital presence.Guests• Keira Cro...2025-02-2525 minCover-to-Cover InfluenceEp 9 Stand Out and Sell More: Thought Leadership and Strategic ContentEpisode Summary:In today’s crowded market, how do you differentiate yourself and sell more? The answer: Thought leadership and strategic content. In this episode, we dive deep into how you can establish trust, build authority, and create content that not only elevates your brand but also drives sales.We’re pulling insights from experts like Catherine Brown and Elaine Acker to explore the power of positioning yourself as a thought leader. Whether you’re an entrepreneur, coach, or online service provider, these strategies will help you amplify your voice, engage your audien...2025-02-1332 minCover-to-Cover InfluenceEp 8 Author Jeffrey Schlissel Opens up about Mental HealthIn this episode, Jeffrey Schlissel, author of Craveable Obsessed, Journals of a Food Addicted Chef, shares his unique insights into the intersection of mental health and the culinary industry. Jeffrey discusses his personal experiences with mental health challenges, thought leadership, and the importance of setting boundaries. He also highlights the need to support local farmers and collaborates on farm-to-table initiatives. This episode is a compelling conversation about confronting mental health stigma, redefining leadership, and creating memorable culinary experiences.Guests• Jeffrey Schlissel: Author, chef, public speaker, and owner of the Bacon Cartel. Known for his advocacy on mental h...2025-01-3036 minCover-to-Cover InfluenceEp 7 Sean Patton: A Warrior’s MindsetSummaryIn this episode, we sit down with Sean Patton, author of “A Warrior’s Mindset: The Six Keys to Greatness.” Sean shares insights from his extensive military background and discusses how leadership and self-discipline are pivotal in personal and professional success. The conversation explores the themes of gratitude, self-leadership, and the significant role veterans can play as unifying forces in society. Aimed at business leaders and anyone looking to amplify their impact, this episode is filled with practical advice and motivational stories that emphasize the importance of dreaming big and taking responsibility....2025-01-1543 minCover-to-Cover InfluenceEp. 6 The Business of Publishing and the Art of Collaboration with Author J.D. BarkerSummaryIn this episode, we step away from our usual discussions on nonfiction publishing to explore the dynamic world of fiction publishing with author J. D. Barker. Barker shares his experiences navigating the publishing industry, from his early days as a ghostwriter to collaborating with big names like James Patterson and the family of Bram Stoker. Discover how Barker strategically markets his books, his views on traditional versus hybrid publishing, and his advice for aspiring authors.Guests• J. D. Barker: Bestselling author known for thrillers and horror nov...2025-01-0220 minCover-to-Cover InfluenceEp 5 Elevate Your Influence at Conferences: An interview with Pandora HodgesElevate Your Influence at ConferencesShow NotesSummaryIn this interview, host Elaine Acker and guest Pandora Hodges, founder and CEO of Sharpline Sales, discuss strategies for elevating your influence and making the most of conference experiences. They cover topics like crafting a compelling value proposition, building referral networks, and preparing ahead of time to connect with the right people at conferences.Guests• Pandora Hodges, CEO of Sharpline Sales Topics discussed• ...2024-11-2219 minCover-to-Cover InfluenceEp 4 Present with Purpose: Elevating Everyday Influence with Bill GanonEpisode Description/Show Notes:In this episode, Keira Crooms, Elaine Acker, and Bill Gannon dive deep into the art of effective presentations and everyday communication. Bill, a seasoned expert in presentation skills, sheds light on how impactful presenting goes beyond the big keynote stages—it’s about showing up powerfully in our daily interactions, from team meetings to sales calls. Together, they explore the importance of understanding your audience, establishing clear presentation goals, and avoiding common pitfalls like scripted monotony and overloaded slides.Throughout the discussion, Bill shares actionable stra...2024-11-0728 minCover-to-Cover InfluenceEp 3 Behind the Scenes of our Course: Your Book, Your RulesImportant: Register for the free workshop HERE.It's LIVE on Tuesday, October 29 at 1:30 PM Central!SummaryIn this episode of Cover-to-Cover Influence, Elaine Acker and Keira Crooms discuss the parallels between publishing a book and creating an online course. They take listeners behind the scenes of the course: Your Book, Your Rules, and share insights on developing a course, the importance of understanding your audience, and how books and courses can significantly amplify a business’s reach and impact. The episode emphasizes the importance of addressing frequently as...2024-10-2214 minCover-to-Cover InfluenceEp 1 Mastering Your Signature IntroductionEp 1 Mastering Your Signature IntroductionSummaryIn this introductory episode, Elaine Acker and Keira Crooms, talk about what they learned at the recent Sell Well conference in Houston. Thye reflect on the value of a strong referral network and how critical it is to craft an engaging Signature Introduction. They also share specific frameworks that can help you craft yours.Guests• Keira Crooms: An entrepreneur and business consultant specializing in streamlining operations and implementing efficient systems for business owners.Topics discussed2024-10-0814 minCover-to-Cover InfluenceWelcome to Cover-to-Cover Influence with Elaine AckerSummaryElaine Acker introduces “Cover to Cover Influence,” a podcast designed for business leaders and aspiring thought leaders who want to amplify their voice through effective content creation. As a publisher, Elaine emphasizes the immense power of words in expanding influence, enhancing marketing efforts, and sharing compelling stories through content and books. Each episode serves as a short masterclass offering actionable steps and resources to help listeners harness their unique voice and boost their leadership presence.Topics discussedImportance of authentic voice in content creationThe powe...2024-10-0802 minCover-to-Cover InfluenceEp 2 How Catherine Brown Grew Her Business with a Book: How Good Humans SellSummaryIn this episode, Elaine is joined by Catherine Brown, author of How Good Humans Sell and founder of the Good Humans Growth Network. They discuss the process and challenges of writing a book, the importance of having a clear purpose for your book, and how it can lead to unexpected opportunities like keynote speaking engagements and creating supportive business networks. Catherine shares her insights on the importance of “maker time,” building effective referral networks, and how promoting a book goes beyond just writing it.GuestCatherine Brown: Author of How...2024-10-0836 min