Shows
Marketing and EducationWhat’s Really Changing in K–12 Tech? A Deep Dive into CoSN’s 2025 ReportIn this episode of All Things Marketing and Education, Elana Leoni sits down with Keith Krueger, CEO of CoSN (Consortium for School Networking), to unpack the biggest takeaways from CoSN’s 2025 State of EdTech District Leadership report.With over three decades of experience leading conversations around technology in education, Keith offers a grounded, systems-level view of where K–12 technology leadership is headed. From the rise of AI to the persistent gaps in cybersecurity readiness, Keith shares what’s keeping CTOs up at night—and where they see real opportunity for change.Together, Elana and Keith explore...2025-07-1046 minMarketing and EducationWhat It Takes to Build District Relationships That LastJacob Kantor (aka the Chief DODO) joins Elana to share how EdTech teams can earn trust—not just attention—by leading with empathy, listening well, and following up without selling. Packed with honest advice for anyone trying to build real relationships with school districts.Check out the LinkedIn course.Read the episode show notes.Mentioned in this episode:Level Up Your Education Brand on LinkedIn— in Less Than 5 Hours a WeekA self-paced course built for busy education leaders, marketers, and EdTech entrepreneurs who want real results for their Linked...2025-06-1258 minMarketing and EducationWhat Districts Actually Want from EdTech PartnersIn this episode of All Things Marketing and Education, Elana sits down with Jeremy Dulle, Founder and President of Spring Rock Partners. With over 25 years of experience as a growth strategist, go-to-market advisor, and business developer, Jeremy brings a rare blend of EdTech expertise and Fortune 500 perspective to the table.As funding tightens and districts face mounting pressure to streamline their tech stacks, EdTech companies must prove their value—fast. Jeremy shares practical, hard-earned insights on what sustainable growth looks like in today’s education landscape.Together, Elana and Jeremy explore:The unique complexities of s...2025-05-1550 minMarketing and EducationHow to Build Smarter EdTech Marketing Plans in a Changing LandscapeIn this episode of All Things Marketing and Education, Elana Leoni sits down with Hallie Smith, a seasoned EdTech leader, former educator, and now fractional marketing advisor. Hallie brings her full-circle journey—from early EdTech roles to speech pathology in public schools, and back into EdTech—to unpack the evolving challenges and opportunities in education marketing today.Together, Elana and Hallie explore:The surprising trajectory from EdTech to the classroom—and back againWhy it's getting harder to market to educators, and what to do about itThe crucial difference between marketing to educators and with themHow AI and fu...2025-04-2449 minMarketing and EducationQ2 in Education Marketing: What’s Coming, What’s Changing, and What You Need to Do NowQ2 is here—and it’s a whirlwind. In this timely episode, Elana Leoni, CEO of Leoni Consulting Group, and Senior Social Media Manager Hillary Trussell break down everything education marketers need to know right now: from federal budget cuts and district layoffs to the impact of AI, shifting conversations in education’s key phrases, and tightening sales cycles. They also dig into key Q2 events like ASU+GSV, NSBA, and ISTE, plus can’t-miss opportunities like Teacher Appreciation Month and graduation season. Whether you're planning campaigns or prepping your booth, this is your go-to guide for staying relevant, building...2025-04-1732 minMarketing and EducationUsing Storytelling to Make Your Education Marketing More Meaningful and EffectiveWe’re revisiting this conversation with Katie Test Davis—not just because it’s one of our most-loved episodes, but because it’s a reminder we could all use right now.In a time when educators and decision-makers are overwhelmed by constant change, shifting strategies, and too much information, storytelling still cuts through the noise. In this episode, Katie unpacks how to use storytelling as a strategic tool, not just a feel-good add-on. You’ll hear how to identify a powerful main character, how to connect that story to your broader vision, and how to make it resonate w...2025-03-2753 minMarketing and EducationThe Secret to Sales & Marketing Success? A Shared Revenue MindsetIn this episode of All Things Marketing and Education, host Elana Leoni sits down with Dan O’Reilly, founder of FuelK12, who brings over 35 years of sales experience—half of that in EdTech. Having led both sales and marketing teams, Dan offers a unique perspective on why these two functions often struggle to work together—and what it takes to truly align them.Dan unpacks the biggest barriers between sales and marketing, from siloed goals to misaligned expectations. He shares why shared goals (not just aligned goals) are the key to breaking down silos and fostering real collab...2025-03-0642 minMarketing and EducationPlaying the Long Game: How to Build a Lasting EdTech CompanyIn this episode of All Things Marketing and Education, host Elana Leoni sits down with Bert Bower, founder of Teachers' Curriculum Institute (TCI), whose remarkable 36-year journey in educational publishing has transformed how social studies is taught in American classrooms. From humble beginnings as a bootstrapped startup to becoming a leader in core curriculum, Bert shares insights on building a sustainable EdTech company while staying true to teacher-focused values.Bert emphasizes the importance of classroom-first design and human interaction over technological gimmicks. He describes TCI's evolution from supplemental materials to core curriculum, and how they've navigated multiple...2025-02-0648 minMarketing and EducationHow Experiential Learning Transforms Education: A Conversation with Mary Beth HertzIn this episode of All Things Marketing and Education, host Elana Leoni sits down with seasoned educator and EdTech leader Mary Beth Hertz, whose inspiring journey in education spans nearly two decades. Together, they explore Mary Beth's unique relationship with technology—from the early days of building computers to her current work as an advocate for experiential learning.Mary Beth shares her insights into the evolution of technology in education and her passion for experiential learning, a hands-on approach that transforms traditional teaching methods. She explains how it differs from project-based learning and the profound impact it ha...2025-01-1040 minMarketing and EducationTransforming K-12 from the Systems-Level: A Conversation with Amos FodchukIn this episode of All Things Marketing and Education, Elana Leoni sits down with Amos Fodchuk, the President and Founder of Advanced Learning Partnerships (ALP). Amos isn’t just an expert in EdTech—he’s a true partner to school districts, working side by side with educators and leaders to create real, meaningful change.Amos shares ALP’s unique “year of learning” model, a collaborative, year-long process designed to build literacy and establish policies around emerging technologies like Generative AI. Throughout the conversation, he dives deep into how a systems-level approach can create lasting educational transformation by connecting a...2024-12-0548 minMarketing and EducationThe Evolution of EdTech: A Conversation with Hall DavidsonIn this episode of All Things Marketing and Education, Elana Leoni welcomes Hall Davidson, a legend in the EdTech world with a career spanning decades of innovation. Hall shares his fascinating journey from teaching math live on TV to shaping the Discovery Educator Network (DEN), one of the most vibrant and impactful teacher communities ever created.Hall reflects on the early days of integrating technology into classrooms, highlighting key lessons for EdTech companies and educators looking to navigate today’s rapidly evolving landscape. He dives into the importance of empowering teachers as storytellers and advocates, offering practical ti...2024-11-2156 minMarketing and EducationHow Strategic Implementation and Professional Development Drive EdTech Success: A Conversation with Shelby DanksIn this episode of All Things Marketing and Education, we dive into the vital role that professional development and implementation play in EdTech success—two often overlooked aspects that can make or break the adoption of new technologies in K-12 education.Elana sits down with Shelby Danks, founder and principal advisor of ARKEN RESEARCH, who has spent decades researching the efficacy of EdTech solutions in education. Shelby brings a wealth of knowledge about the importance of strategic implementation and the critical role professional development plays in ensuring that new tools truly benefit educators and students.To...2024-10-2435 minMarketing and EducationBalancing EdTech Innovation with Student Success: A Conversation with Mary Beth HertzIn this episode of All Things Marketing and Education, we’re tackling one of the hottest topics in the world right now—AI, specifically generative AI, and its impact on education.Elana sits down with EdTech expert and long-time friend, Mary Beth Hertz, who has spent decades thinking critically about the role of technology in education. Known for her thoughtful approach, Mary Beth isn’t swayed by the latest trends or flashy innovations. She asks the tough questions that keep us all grounded—ensuring that technology is always used with the ultimate goal of improving learning outcomes for stud...2024-10-0338 minMarketing and EducationNavigating EdTech Trends to Drive Real Impact: A Conversation with Thor PrichardIn this episode of All Things Marketing and Education, Elana sat down with Thor Prichard, President & CEO at Clarity Innovations—a mission-driven, K-12 education-focused professional services and consulting firm. Clarity Innovations specializes in everything from education strategy and content creation to engineering and design solutions.You may remember Thor from our last conversation about the challenges of creating effective EdTech products and the importance of designing with learning outcomes in mind.Thor shares his insights on some of the most fascinating trends and innovations in education technology. Elana and Thor discuss the impact of generative AI...2024-09-0531 minMarketing and EducationMyth-Busting for EdTech Marketers: A Conversation with Lawrence KorchnakIn this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.As EdTech marketing execs, Elana and Lawrence have years of experience selling in the EdTech space. In this conversation, they get into busting some common EdTech marketing myths, such as, “starting with a freemium model is a sure way to guarantee B2B sales,” or “once I sell to a school, they’ll probably always use my product.” They also explain some of the...2024-08-2228 minMarketing and EducationGuiding Principles in EdTech: A Conversation with Kristina IshmaelIn this episode of All Things Marketing and Education, Elana sits down with Kristina Ishmael, now an education Strategic Advisor of her own shop, Ishmael Consulting, but has a long journey through so many perspectives within education, at a classroom, district, state, and national level. We speak a lot about her recent experience as Deputy Director of the Office of EdTech, where she spent two years working on EdTech policy at the national level. You might remember Kristina from our last episode, in which we covered the challenges and priorities of the updated National EdTech Plan. I...2024-08-0839 minMarketing and EducationDemystifying the K-12 EdTech Buying Cycle: A Conversation with Ian McCulloughn this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, a consultant specializing in marketing, go-to-market strategies, and business development for the EdTech industry.You might remember Ian from our last episode with him, Academic Integrity in the AI Era, took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity.Here, we delve into the intricacies of the EdTech buying cycle, exploring its metaphors and nuances that help make sense of the process. Ian’s insights are invaluable for anyo...2024-07-2543 minMarketing and EducationInclusive and Engaging Learning Spaces: A Conversation with Dr. Robert DillonIn this episode of All Things Marketing and Education, Elana sits down with Dr. Robert Dillon, School Designer, Author, Speaker, and Learner. Bob, as she likes to call him, has earned a doctorate in educational leadership and administration, and brings over 20 years of experience as a teacher, school principal, and director of innovation at multiple school districts; he is the author of five books, including the ones we dive into today: The Space: A Guide for Leaders. In this episode, Bob and Elana discuss the crucial role of redesigning learning spaces in education, emphasizing that it's far...2024-07-1847 minMarketing and EducationCivic Education for Classrooms and Community: A Conversation with Shawn McCuskerIn this episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to discuss his passion, civic engagement. We ask him about some of his favorite tips and takeaways from the book Becoming Active Citizens, which he co-wrote with Tom Driscoll. He provides practical ways to encourage active citizens in the classroom by creating authentic, engaging learning experiences, emphasizing the need for students to actively participate in government meetings and simulations to truly understand how government works.Shawn highlights the positive impact of quality civic engagement on c...2024-06-2031 minMarketing and EducationTools and Tips for EdTech SEO Success: A Conversation with Tatum MoserIn this week’s episode of All Things Marketing and Education, Elana sits down with Tatum Moser, who has the unique combination of an expertise SEO and a deep background in education and EdTech. During this conversation, Tatum talks about all things SEO — and before you get concerned that this may be overly technical, Tatum has a beautiful way of breaking this all down in such an easy-to-understand way. She talks about practical ways to leverage SEO in your daily marketing and content efforts; specifically, we talk about tips on improving your SEO health score by conducting keywo...2024-06-0633 minMarketing and EducationThe Role of Communication in Education and Beyond: A Conversation with Ilana KurizkiIn this week’s episode of All Things Marketing and Education, Elana sits down with Ilana Kurizki, the Vice President of Communications at BrainPOP, a 25-year-old EdTech brand that reaches millions of learners worldwide.Ilana has spent almost 14 years at BrainPOP within different communications roles, and we talk about so many valuable things within communications and marketing, such as how you make the case for comms, what role should it play internally and externally, and best practices like how to integrate it within the entire company (and not let it be a siloed effort). Toward the...2024-05-1647 minMarketing and EducationCrafting Your EdTech Go-to-Market Strategy: A Conversation with Lawrence KorchnakIn this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.Lawrence guides us through the unique challenges of a go-to-market strategy in the EdTech Industry, including how to plan a go-to-market strategy, including defining success, backward planning, and prioritizing marketing channels. He sheds some light on the seasonality and Budget Cycles in Education and don't’ miss the end of our chat, when Lawrence throws down some really candid pieces of wisdom. we ta...2024-04-2527 minMarketing and EducationDecoding the National EdTech Plan: A Conversation with Kristina IshmaelIn this week’s episode of All Things Marketing and Education, Elana and our guest, Kristina Ishmael, get into the nooks and crannies of the National EdTech Plan.They discuss the broader role of the Office of EdTech, the specific goals of the National EdTech Plan in 2024, and how you can use it whether you’re an educator, administrator, or EdTech professional. They highlight the inclusivity and collaboration in the plan, as well as the challenges and priorities it addresses. Looking ahead, they consider the future of the plan and the potential challenges and opportunities in education by 2...2024-04-1138 minMarketing and EducationThe Role of Student Voice in K-12 Educational Reform: A Conversation with Milton ChenIn this week’s episode of All Things Marketing and Education, Elana sat down with Milton Chen, author, speaker, and board member of great organizations like the Kellogg Foundation, the National Park Service, The Fred Rogers Center, The Panasonic Foundation, and more. Milton reflects on his journey in education, from his early days at Sesame Workshop to his tenure at the Kellogg Foundation, offering valuable lessons learned along the way. He explores the role of experiential learning, project-based education, and workplace experiences in shaping students' futures, advocating for a more holistic approach to education that extends beyond traditional classroom bo...2024-03-2851 minMarketing and EducationEdTech Product Design That Improves Learning Outcomes: A Conversation with Thor PrichardIn this week’s episode of All Things Marketing and Education, Elana sat down with Thor Prichard, President & CEO at Clarity Innovations, a mission-driven, K-12 education-focused professional services and consulting firm that provides education strategy, content creation, engineering, and design solutions. They discuss the importance of designing EdTech products with learning outcomes in mind, the challenges of creating effective EdTech products, and the UX/UI non-negotiables from an educator’s point of view.Thor reminds us of all the considerations when creating effective EdTech tools with the end user, students, in mind, particularly that implementation and professional deve...2024-03-0740 minMarketing and EducationNavigating News Literacy: A Conversation with Miriam RomaisElana sat down with Miriam Romais, Director of NewsLitNation at The News Literacy Project, Documentary photographer, nonprofit leader, and all-around misinformation super-fighter, to talk about all things News Literacy.Miriam discusses the importance of news literacy in education and how it can be integrated into various subjects. She addresses misconceptions about news literacy and highlights the role of critical thinking in evaluating information. Miriam also shares resources and strategies for educators to teach news literacy effectively. The conversation emphasizes the power of community and the long-lasting impact teachers can have on their students.View the...2024-02-2234 minMarketing and EducationThe Challenges and Priorities of a High School Principal: A Conversation with Henry J. TurnerIn this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. Henry, whom you might remember from our previous episode on fostering an anti-racist classroom, shares his wealth of experience in education, spanning 22 years as both a teacher and principal in Massachusetts.Today, Henry delves into the intricacies of education leadership, discussing his priorities for the school year, how he selects specific EdTech products, and whether these priorities evolve annually. We explore his insights...2024-02-0826 minMarketing and EducationAcademic Integrity in the AI Era: A Conversation with Ian McCulloughIn this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, the Director of Marketing for Global Campaigns at Turnitin. Ian took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity, giving insights from the history of plagiarism and the need for plagiarism detection to academic integrity in the world of AI today. Join Elana and Ian as they share lighthearted anecdotes, discuss the collaborative nature of EdTech, and explore the transformative power of networking in the field.View the episode show no...2024-01-1134 minMarketing and EducationMeasuring Impact in K-12 Education: A Conversation with Shelby DanksWelcome to another episode of All Things Marketing and Education! We had the pleasure of sitting down with Shelby Danks, Ph.D., founder and principal advisor at ARKEN RESEARCH, who has the unique ability to make complex topics like research, evaluation, and efficacy not only approachable but also inspiring. Shelby delves into the crucial role of efficacy studies in K-12 education, unraveling misconceptions about evaluation and impact. We touch on practical strategies for brands to measure their impact effectively while ensuring it's a manageable process. We also explore why understanding and engaging with these studies is vital from an...2023-12-0732 minMarketing and EducationFrom Classrooms to Communities: A Conversation with Shawn McCuskerWelcome to this week’s episode of All Things Marketing and Education, where we’re joined by Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to unlock the power of civic involvement in education. We uncover some practical strategies from Shawn's acclaimed book Becoming Active Citizens, exploring authentic civic education experiences that transcend the classroom. Shawn's 25+ years of expertise brings a fresh perspective to cultivating active citizenship and unraveling the interconnected threads between education, technology, and social impact.2023-11-1641 minMarketing and EducationSelecting Impactful EdTech Tools Beyond The Hype: A Conversation with Shawn McCuskerIn this week’s episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to explore his fascinating journey in the field of education technology. Shawn shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact. This episode is not just a tech conversation; it's a marketing goldmine. Don't miss this episode filled with passion, inspiration, and a wealth of experience within the EdTech industry.2023-11-1640 min
Better Learning PodcastElana Leoni | Facilitating Change From Outside The ClassroomElana Leoni (CEO, Leoni Consulting Group) talks with Kevin about the unique challenges and opportunities that both educators and professionals face as they attempt to push forward in a post-COVID environment. This episode dives into the dynamics of the education technology industry, exploring the shift from free to paid services, the impact of the pandemic on edtech startups, and strategies for engaging busy school leaders and educators. Elana Leoni has had a significant career in improving K-12 education, notably leading marketing at the George Lucas Educational Foundation and expanding Edutopia's social media reach. She is a board...2023-11-1532 minMarketing and EducationDemystifying EdTech Sales: A Conversation with Dan O'ReillyJoin Elana Leoni on All Things Marketing and Education as she delves into the unique world of EdTech sales with CEO and founder of Fuel Sales, Dan O'Reilly. In this episode, they explore the intricacies of selling to schools and districts, emphasizing the mission-driven nature and the collaborative culture within the education space. Dan offers valuable insights for successful sales in EdTech for both newcomers and industry veterans. Don't miss this episode that sheds light on the distinctive nuances of EdTech B2B sales and how to navigate them effectively.2023-11-0250 minMarketing and EducationDismantling Systemic Racism in Education: A Conversation with Henry J. TurnerIn this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. They discuss the importance of tackling systemic racism in educational spaces, setting boundaries, and the role of educators and EdTech in promoting diversity and inclusion. Discover how education professionals are collaborating, sharing, and making a difference in this mission-driven field. We hope you enjoy this inspiring conversation on creating a more inclusive education environment.2023-10-2637 minMarketing and EducationBehind the Scenes of EdTech Growth: A Conversation with Jeremy DulleThis week, we sit down with Jeremy Dulle, Founder and President of Spring Rock Partners, and a growth strategist, go-to-market advisor, and business developer with over 25 years of experience.Join us as we dive into the unique business of EdTech, exploring strategies for growth, the importance of diversification, and the delicate balance between educator perspectives and business objectives. We’ll unpack the language of the EdTech industry, stakeholders and pressures that affect the education environment, and strategies for brands seeking partnerships with districts.Here’s the full transcript of Jeremy’s episode.2023-10-0552 minMarketing and EducationCo-Designing the Future of Education: A Conversation with Katie Boody AdornoIn this week’s episode of All Things Marketing and Education, we’re joined by Katie Boody Adorno, CEO and Founder of Leanlab Education, a nonprofit research organization dedicated to studying and advancing transformational education innovations. Katie guides us into the fascinating world of co-designed education innovations and unpacks the power of community-building in the education space. She also explores topics such as educator voice, the role of research and development in K-12 education, and the effectiveness of EdTech. Show Notes: Leoniconsultinggroup.com/52The EdTech Marketer's Planner: leoniconsultinggroup.com/232023-09-2149 minMarketing and EducationThe Power of Teacher-Student Relationships: A Conversation with Samia ZaidiIn this week’s episode of All Things Marketing and Education, we sit down with Samia Zaidi, the Managing Director of Program for Along, a free online platform that strengthens teacher-student relationships and highlights student voice in the classroom. During our discussion, Samia explores helpful tactics to create impactful teacher-student relationships, how these dynamics shape school culture, and the empowering influence of student voices.Show notes: leoniconsultinggroup.com/51EdTech Marketer's Planner: leoniconsultinggroup.com/232023-09-0652 minMarketing and EducationBuilding Classroom Confidence for Social Justice: A Conversation with AnnMarie BainesIn this week’s episode of All Things Marketing and Education, our host Elana Leoni sits down with AnnMarie Baines, founder and executive director of The Practice Space, which helps youth and adults in the Bay Area speak in a clear, engaging way that represents who they are and what they care about. AnnMarie also recently coauthored a book, “Amplify Student Voices,” which explores how to cultivate student voices and facilitate equitable participation so that young people are prepared to speak up and lead when the moment calls for it. Throughout the conversation, AnnMarie Baines brings us into the world o...2023-08-2254 minMarketing and EducationEmpowering Educators in EdTech: A Conversation with Salleha ChaudhryIn this episode of All Things Marketing and Education, your host, Elana Leoni, sits down with the brilliant and compassionate Salleha Chaudhry, former Head of Education Modernization at Meta. We follow Salleha's incredible career journey, where neuroscience, nonprofit work, and tech collide in the realm of education initiatives. They explore the vital significance of bringing educators to the forefront of technology, ensuring their voices are heard and elevated. They also unpack the essence of co-creating thriving communities and the power it holds in making education equitable and accessible for all. Like she did for us, we hope Salleha will...2023-08-0349 minMarketing and EducationBranding with Intention in K-12 Education: A Conversation with Austin RhodesIn this episode, Austin Rhodes, the president and co-founder of Rhodes Branding, explores the world of branding in the education industry and delves into what it means for educators and EdTech brands to create and invest in their own brands.For resources mentioned in this episode, visit the show notes here: leoniconsultinggroup.com/48Link to our 2023 EdTech Marketer's Planner: leoniconsultinggroup.com/232023-07-1351 minMarketing and EducationLeveraging Media for EdTech Success: A Conversation with Thomas RodgersWe chat with Thomas Rodgers, Vice President and Head of K-12 Communications at Whiteboard Advisors. Thomas is an expert in leveraging earned media, brand storytelling, and influencer engagement to advance educational missions, with a particular emphasis on K-12 education. This conversation delves into how EdTech companies can effectively collaborate with the media, exploring successful strategies and potential pitfalls. Additionally, Thomas offers tips for pitching to conferences and securing visibility in panels and events.Show notes: leoniconsultinggroup.com/47EdTech planner: leoniconsultinggroup.com/232023-06-2247 minMarketing and EducationBonus: Fulfilling Educator Wishlists for Teacher AppreciationDuring Teacher Appreciation Week, the LCG Foundation launched an initiative aimed to support and recognize U.S. educators by using the #ClearTheList to fulfill as many teacher wishlists as we could. In this very special bonus episode of All Things Marketing and Education, Elana sits down with Porter Palmer and William (Bill) Trinkle, LCG Foundation team members who were the boots on the ground of this initiative. Porter and Bill celebrate the impact of this initiative, reflect on some challenges, and explain why doing this work is sometimes bittersweet.2023-06-0153 minMarketing and EducationTeacher Time-Saving Tips and Digital Wellness: A Conversation with Shelly Sanchez TerrellElana sits down with award-winning digital innovator, educator, speaker, and author Shelly Sanchez Terrell, covering topics such as AI, ChatGPT, technology integration, teacher time-saving tips, and digital wellness. Shelly's expertise and extensive experience in training teachers globally make her insights invaluable as we explore the transformative power of EdTech. Don't miss this engaging discussion with a true leader in teacher-driven professional development.2023-05-1858 minMarketing and EducationUnconferences, Game-Based Learning, and Professional Development: A Conversation with Kyle CalderwoodIn this episode of All Things Marketing and Education, Elana Leoni talks with Kyle Calderwood, a technology coordinator at Tabernacle School District and Google-certified educator. They discuss “unconferences,” owning professional development as an educator, and game-based learning. Kyle shares his expertise in integrating gaming in the classroom and working with teachers across the country on this issue. They also speak to how EdTech products and services play alongside of professional development in education. Throughout the conversation, Elana and Kyle keep things informal and share some personal anecdotes about their history of collaboration.2023-05-0451 min
Educator Forever28. Using Social Media to Build Community with Elana LeoniWIth our world expanding through the use of the internet and social media, this can cause some challenges and uncertainty to business owners. However, by looking at it as a way to build community only benefits you and your growing business. To help us learn more about how to use social media towards your advantage is guest Elana Leoni. Elana, who has her own consulting group, has always wanted her career to be a mix of passion and making an impact, while having profitable income. She’s been able to have a curious mind, which has resulted in...2023-04-2635 minMarketing and EducationEquity, Social Justice, and Trauma-Informed Education: A Conversation with Alex Shevrin VenetIn this episode of All Things Marketing and Education, Elana Leoni sits down with educator and author Alex Shevrin Venet to discuss equity, trauma-informed education, social justice, and how both educators and EdTech brands can play a role in creating a more equitable educational system. Alex is the co-founder of the Nurturing the Nurturers Collective, a healing community for educators, and her first book, Equity Centered Trauma Informed Education, is a bestseller at WW Norton. Throughout the conversation, Alex breaks down these often-buzzwordy topics and provides actionable steps for educators to take. 2023-04-2057 minMarketing and EducationCollaboration and Empathy in Higher Ed Leadership: A Conversation With Dr. Bridget BurnsThe University Innovation Alliance (UIA) is a multi-campus laboratory for student success innovation that helps university leaders dramatically accelerate the implementation of scalable solutions to increase the number and diversity of college graduates. Founder and CEO Dr. Bridget Burns sits down with Elana Leoni, CEO of Leoni Consulting Group, to discuss what it means to collaborate, how to best serve any kind of audience, and some basic ways in which the EdTech industry could be more responsive to its market.Show notes: leoniconsultinggroup.com/412023-04-061h 02Marketing and EducationChatGPT and AI in EdTech: A Conversation With Tony WanTony Wan, Head of Platform for Reach Capital, discusses the perks and pitfalls of ChatGPT, the expanding role of artificial intelligence (AI) in EdTech, and how the market is shifting in 2023.2023-03-0944 minMarketing and EducationSocial Media Marketing Before, During and After EdTech Conferences: A Conversation With Hillary TrussellIn this special conversation, two of Leoni Consulting Group's team members, Social Media Lead Hillary Trussell and CEO Elana Leoni, sit down to share best practices for using social media to leverage EdTech companies' presence at education conferences. In great detail and with great enthusiasm, they explore what to do before, during, and after the conference. Even if you're new to the convention circuit, you'll walk away from this podcast informed and energized.2023-03-0251 minMarketing and EducationTransitioning From Teaching to EdTech: A Conversation With Eman HaggagEman Haggag, Program Manager at Meta, moved directly to the tech world by way of instructional coaching after 15 years of teaching and integrating K-12 STEM content. She sits down with Elana Leoni, CEO of Leoni Consulting Group, for an inspiring conversation about what it means for teachers to broaden their impact, how to reframe a strong skill set to be relevant for a different industry, and how EdTech companies can better use the perspectives of educators who want to join their ranks.Here are the rest of the episode's show notes, including links to resources. ...2023-02-1649 minMarketing and EducationIn Pursuit of Instructional Equity: A Conversation With Dr. Erika TateDr. Erika Tate, founder of Loravore® Professional Learning and high-energy host of Remix EQ Live, has a long personal and professional history of seeking out and creating equitable learning experiences for women and people of color. She sits down with Elana Leoni, CEO of Leoni Consulting Group, to define instructional equity, suggest how to approach a society-wide problem on a classroom scale, and talk about the rewards and challenges of using EdTech tools in this work.We know how incredibly daunting it can be to plan content and marketing campaigns for an entire year. That's why our t...2023-02-0256 minMarketing and EducationProfessional Learning and Teacher Agency: A Conversation With Lisa SchmuckiLisa Schmucki didn't start out as a teacher or intend to be an entrepreneur. Yet as founder and CEO of edWeb.net, she created an award-winning professional learning network that helps educators share their best ideas and practices to improve teaching and learning. Lisa sits down with Elana Leoni, CEO of Leoni Consulting Group, to discuss professional learning, teacher voice and choice, and EdTech's role in helping educators grow.I know how incredibly daunting it can be to plan content and marketing campaigns for an entire year. That's why our team created the EdTech Marketer’s 2023 Planner (li...2023-01-1952 minMarketing and EducationEmbracing Creativity to Make Work That Matters: A Conversation With Sam SeidelSam Seidel, an internationally known educator, speaker, and author, and the K12 Lab Director of Strategy + Research at Stanford's d.school, sits down to talk about creativity, hip-hop culture, strength through vulnerability, and the joyful feedback loop of self care and inspired results.2022-12-2053 min
Game On!Game On! Level up with Elana LeoniJoin Adam as he speaks with the incredible Elana Leoni. Elana has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.
Connect with Elana online at her personal Twitter / LCG Twitter
Check out the LCG podcast, All Things Marketing and Education
You can learn more about Leoni Consulting Group here2022-12-1048 minMarketing and EducationData-Driven and Audience-First MarketingHaris Alisic sits down to examine the do's and don'ts of good marketing strategy, identifying your audience through their social media behavior, and how to sift through the data generated by those habits.2022-12-011h 00Marketing and EducationBonus: Ease, Equity, and Access to Direct-to-Educator GrantsIn this episode, we introduce The LCG Foundation, a nonprofit organization that exists to better the lives of educators by providing direct-to-educator grants. We discuss how the Foundation began, our mission, and what we’ve accomplished so far. We also reveal some high-level findings about the K-12 education grant space AND at the end of the episode, we announce something super special for Giving Tuesday. Featuring Leoni Consulting Group team members Elana Leoni (CEO & Chairman of the LCG Foundation), Jen Gibson (LCG Account Manager), Anna Fields (LCG Project Manager) and Porter Palmer (LCG Foundation board member and LCG...2022-11-1739 minMarketing and EducationTrust and Security in EdTech: A Conversation With Emily McDonnellWhether you're an EdTech startup navigating cybersecurity issues or an educator concerned about privacy and safety when purchasing EdTech products, listen to Emily McDonnell, VP of Trust and Safety at Remind. Emily sits down to talk about the Safety by Design principle, how to navigate and understand a privacy policy, the future of trust and security in EdTech, and why communication around these issues is so critical for everyone.2022-11-1048 minMarketing and EducationContent Marketing for EdTech: A Conversation With Annie TeichIf you want to comprehend the nuts and bolts of content marketing, speak with Annie Teich. A highly regarded writer and EdTech industry marketing communications specialist, Annie sits down with Elana Leoni, CEO of Leoni Consulting Group, to explain the goals of content marketing, the differences between education and other market sectors, and some basic copywriting best practices. Annie mentions some great resources, which you can find below and we also provide highlights of a fun and instructive conversation.2022-11-0357 minMarketing and EducationBusiness-to-Education (B2E) Marketing Best Practices: A Conversation With Charlene BlohmCharlene Blohm, CEO of Charlene Blohm & Associates (CBA) provides best practices for branding, PR, content marketing, earned and paid media, and much more. 2022-10-2058 minMarketing and EducationRetaining Teachers and Designing Valuable EdTech Products: A Conversation With Adina Sullivan-MarlowWhile Adina Sullivan-Marlow may not have worked at every possible job in education, she's certainly done a lot. Currently a Coordinator in the Teacher Effectiveness and Preparation unit under the Human Resource Services Division of San Diego County Office of Education, Adina sits down for an instructive chat that includes what EdTech companies could be doing better, the career possibilities and pathways in education that few know about, and how districts and administrators could better serve the diverse workforce that our students need.2022-10-1353 minMarketing and EducationCritical Skills for Critical Times: A Conversation With Laura ThomasLaura Thomas, Director and Core Faculty of the Experienced Educators Program at Antioch University New England (AUNE), explains the Critical Skills Classroom, as well as advocates for teachers in the current climate of hostility toward public education.2022-10-0659 minMarketing and EducationEdTech Conventions Beyond the Booth: A Conversation With Joyce WhitbyEdTech is more than a market sector. By the nature of its market, any successful EdTech company benefits from authentic engagement with the education community. Joyce Whitby, a veteran industry marketing consultant, sits down to talk about ground zero for market-to-community interface: education conventions. 2022-09-2954 min
The Dr. Will Show PodcastElana Leoni, MBA (@elanaleoni) - What Are You Chasing?Elana Leoni has dedicated the majority of her career to improving K-12 education. Prior to founding LCG, she spent eight years leading the marketing and community strategy for the George Lucas Educational Foundation where she grew Edutopia’s social media presence exponentially to reach over 20 million education change-makers every month.Here are the LCG links: LCG: website | Twitter | LinkedinElana: Twitter | LinkedInAll Things Marketing and Education podcast
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou’ve spent years in the classroom, leading PD, designing curriculum, and tr...2022-09-2246 minMarketing and EducationBonus: Advice for the 2023-2024 School YearIn this bonus episode, we share some advice from the amazing guests at our 2022 ISTE party. You'll hear from 12 of our party guests, ranging from 5th-grade Teachers to Integration Technology Specialists to EdTech CEOs, each of them sharing their wisdom as we enter the new school year.2022-09-2218 minMarketing and EducationEdTech, Cybersecurity, and All Things Data: A Conversation with Susan BeardenSusan Bearden, the Director of Digital Programs for InnovateEDU and the leader of Project Unicorn, discusses data interoperability, how EdTech is playing catch-up with other data-driven industries, cybersecurity, and the deep value of lifelong learning. Here are a few of our favorite moments from this conversation.2022-09-1549 minMarketing and EducationSTEM Education in a Post-Pandemic World: A Conversation With Daylene LongAs the founder of Catapult X, a STEM education industry market and product development company, Daylene Long shares her thoughts on current STEM trends, student confidence, equity in teaching, and the future of STEM education. 2022-09-0859 minMarketing and EducationA Back-to-School Pep Talk: A Conversation With William "Coach" JefferyPeople often assume that educators are born walking a linear path toward their profession. Yet William "Coach" Jeffery became the principal at Columbia High School in West Columbia, Texas through an unpredictable journey of self-discovery. In this episode of All Things Marketing and Education, he sits down to reflect on a life of readjustment and learning as he overcame childhood dyslexia, struggled through college, aspired to be an NBA coach, brought technology integration to a low-income school district, and so much more. Here are just a few highlights of Coach's amazing story.2022-09-0249 minMarketing and EducationWhere EdTech Meets Pedagogy: A Conversation With Lisa HighfillAs a passionate technology integration specialist, Lisa Highfill has spent almost three decades bringing innovation and engagement to the Pleasanton (California) Unified School District. For this episode of All Things Marketing and Education, she sits down with Elana Leoni, CEO of Leoni Consulting Group, to share stories about two remarkable accomplishments: a teaching tool called HyperDocs and creating a district-wide Virtual Academy.2022-08-1845 minMarketing and EducationArtificial Intelligence in Post-COVID Education: A Conversation With Rachelle Dené PothRachelle Dené Poth, a Spanish and STEAM teacher from the Pittsburgh suburbs, and truly does all things education. She’s an award-winning EdTech advocate, author, world-renowned presenter, thought leader, PD coach, EdTech consultant – and she even holds a law degree! Rachelle found time to sit down with Elana Leoni, CEO of Leoni Consulting Group, to discuss a wide variety of topics, including the pandemic's effect on EdTech, the human side of artificial intelligence, and what product developers should know about their market.2022-08-1157 minMarketing and EducationThe Ins and Outs of Go-To-Market Strategy: A Conversation With Rebecca ShaddixWhat is go-to-market (GTM) strategy, and why do you need one if you're serious about marketing anything? Elana sits down with Rebecca Shaddix, a marketing expert with a passion for education, to look at the basics of identifying your market and crafting a message that will speak directly to the needs of your target audience.2022-08-0447 minMarketing and EducationThe Greater Benefits of an Efficient Communication Model within a School Community: A Conversation With Quenton CookTrends and events over the past few years have made it clear that timely school communications – teacher-to-students, teacher-to-parents, district-wide – are critical. Since 2011, Remind has worked toward meeting that need, and Quenton "Q" Cook, this mobile messaging platform's CEO, sits down with Elana Leoni, CEO of Leoni Consulting Group, to talk about all things SMS, the evolution of a technology, and the greater benefits of an efficient communication model within a school community.2022-07-2855 minMarketing and EducationGrowing Meaningful Communities in EdTech Brands: A Conversation With Clara GalánA meaningful community supports and inspires, and Clara Galán is all about doing just that for EdTech companies. Clara, who helps lead global educator community programs for Creative Cloud at Adobe for Education, sits down with us to talk about community, creativity, and technology's role in both.2022-07-2057 minMarketing and EducationTeaching Math, Teaching Equity: A Conversation With José VilsonWhen it comes to walking the talk of equity in education, it's hard to find a better example than Jose Vilson. He's a math teacher and coach; a speaker, activist, and author; and the executive director of EduColor. Elana Leoni, CEO of Leoni Consulting Group, sits down with Jose for a lively discussion about mathematics as a key to social justice; the stories that people need to tell, hear, and read; and what's possible in education when everyone's humanity counts.2022-07-1556 minMarketing and EducationHow to Make the Most of EdTech Conferences: A Conversation With Steven AndersonElana sits down with Steven Anderson, a thought leader in EdTech and educational transformation, to discuss the upcoming International Society for Technology in Education (ISTE) conference and how to navigate many education conferences. Steven, who attends 30-40 conferences every year, advises how to get the most from a large event like ISTE.2022-06-0957 minMarketing and Education2022 Social Media Marketing Tools and Trends: A Conversation With Shana BullShana Bull and Elana review their takeaways from the 2022 Social Media Marketing World (SMMW), including new social media trends and localized marketing tips. Shana also shares marketing lessons as a children's book author. 2022-05-2659 minMarketing and EducationWhy EdTech Brands Need to Be Audience-Obsessed: A Conversation With Jacob HansonElana sits down with Jacob Hanson, CEO and Storyteller at PRP Group. Jacob had a lot to say about EdTech companies and their interactions with the market they serve, including how they can understand and improve that dynamic for everyone involved.2022-05-1957 minMarketing and EducationDigital Equity in K12 Education: A Conversation With Beth HollandIn this episode, Dr. Beth Holland, a Partner at The Learning Accelerator (TLA), talked with Elana about the nuances and challenges of achieving digital equity, explains why the most successful EdTech products are often the simplest ones, reframes “learning loss” as “unfinished learning,” and so much more. 2022-05-1255 minMarketing and EducationHow to Appreciate Teachers All Year Long: A Conversation with TeachersElana Leoni, CEO of LCG, spent eight years at Edutopia, whose founder is George Lucas. One of the things he would say over and over again was that, "Education is the single most important job of the human race" and that "The most powerful element in education is the teacher. Nothing will ever compete with that." In that spirit, our Teacher Appreciation episode of All Things Marketing and Education features three educators whom we're privileged to work alongside in an education community we’re helping build called Nourished Teachers: Rodney Crouse, Christine Ruder, and Tracy Selock. They share encouragement, wi...2022-04-281h 03Marketing and EducationFrom Educator to EdTech: A Conversation with Meredith AllenElana sits down with Meredith Allen, Head of Customer Happiness at Soundtrap, in this episode of All Things Marketing and Education. The conversation covered a lot of ground, including Meredith's path from teaching to EdTech, working in a role that engages her in yet removes her from education, and how the EdTech industry could become a player in education reform.2022-04-1555 minMarketing and EducationNavigating EdTech Purchasing, Procurement, and Pilots: A Conversation With Rayna (Yaker) GlumacIn this episode of All Things Marketing and Education, Elana sat down with Rayna Elise Yaker Glumac, the managing principal at RYE Consulting and the founder of RYE Collective. Rayna brings her encyclopedic knowledge of education practice and policy to EdTech to discuss how the pandemic has shifted the dynamics in the education purchasing cycle, knowing how to best implement EdTech products, and how educators can advocate for EdTech products. 2022-04-0752 minMarketing and EducationGamification in EducationTodd Finley, professor of education at East Carolina University, writer, and creator of Brain Blasts, downloadable infographics filled with best practices for educators, chats about gamification, student engagement, the guiding principles of game design, and so much more.2022-03-2152 minMarketing and EducationWhat’s it Really Like to Teach in a Pandemic: A Conversation With Tracy SelockIn this episode of All Things Marketing and Education, we sat down with Tracy Selock, who teaches gifted and talented fifth- and sixth-graders in Kankakee, IL, and is an adjunct professor at Olivet Nazarene University, and a founder of the Nourished Teachers Facebook community. Elana Leoni, CEO at Leoni Consulting Group (LCG), chatted with Tracy about what it’s like to teach in the pandemic's third year, what teachers need most from the EdTech industry, and the critical importance of self-care.2022-03-1657 minMarketing and EducationUsing Social and Emotional Learning to Amplify Student Voice: A Conversation With Serena RobinettThis episode of All Things Marketing and Education introduces Serena Robinett, an Education Specialist at Soundtrap, a collaborative, cloud-based recording studio that enables students to create music and podcasts. Elana Leoni, CEO at Leoni Consulting Group (LCG), chats with Serena about all of the things about social-emotional learning (SEL) including how it should serve students of all cultural backgrounds. She also talks about the role of audio recording in developing students' sense of self, and what veteran educators like Serena can bring to the world of EdTech. We'd love for you to listen to the entire podcast episode but...2022-02-2449 minMarketing and EducationCelebrating 5 Years as Leoni Consulting GroupIn this very special episode of All Things Marketing and Education, our team got together to celebrate Leoni Consulting Group (LCG)’s fifth anniversary. We discuss what we’ve learned together and share our passions and insights from these five years. We hope that sharing a little bit about our journey at LCG inspires you to reflect on your own journey and maybe even take a risk or two, because none of our team would be here without that.2022-02-1659 minMarketing and EducationThe Power of Storytelling in EdTech: A Conversation with Katie Test DavisIn this episode of All Things Marketing and Education, we meet Katie Test Davis, Founder of Forthright Advising, a national PR and communications firm focused on organizations that love kids. Elana Leoni, CEO at Leoni Consulting Group (LCG), sits down with Katie for a spirited, inspiring conversation about harnessing the power of narrative, identifying relatable characters and core stories, and brighter worlds blossoming from small details.2022-02-0953 minMarketing and EducationUnderstanding the EdTech Industry: A Conversation With Sandro OlivieriIn this week's episode, we sit down with Sandro Olivieri, Executive Director of Project FoundED, a community of EdTech founders committed to empowering entrepreneurs and educators to rethink the EdTech landscape. During our chat, Sandro talks in detail about how EdTech is different from other business models, how the pandemic has been a mixed blessing for the industry, and reminded us all to keep educators in the driver's seat. 2022-02-0254 minMarketing and EducationData, Evaluation, and Impact in EdTech: A Conversation with Jason AltmanWe're excited to kick off the New Year with the unique perspective of Jason Torres Altman from TerraLuna Collaborative. Jason has devoted his entire career to evaluating education programs that address inequity in schools and communities. In this conversation with Elana Leoni, CEO at Leoni Consulting Group (LCG), Jason discusses the power of data in education and EdTech, the expected results of evaluation, and the limitations of what's possible. With his grasp of details, compassion for the disadvantaged, and characteristic blend of humor and humility, he makes the wonky science of evaluation understandable.2022-01-1346 minMarketing and EducationInequities Exposed During the Pandemic: A Conversation with Sarah ThomasIn this episode of All Things Marketing and Education, Elana sits down with Dr. Sarah Thomas, a Regional Technology Coordinator in a large district in Maryland, and the founder of EduMatch, a charitable organization that empowers educators to make global connections across common areas of interest. During this discussion, Sarah reveals some of the biggest challenges in K-12 education today; she specifically talks about the inequities that were exposed during the pandemic and provides some examples of how her district worked to overcome them.2021-12-1445 minMarketing and EducationEssential EdTech Lessons Learned During the Pandemic: A Conversation with Monica BurnsThis episode, Elana sits down with Monica Burns, Ed.D, an EdTech consultant, curriculum consultant, and author. As a former New York City public school teacher, Monica offers helpful tips, tools, and strategies for educators through her blog posts, presentations, podcasts, TikToks, books, and more. Her website ClassTechTips.com and her podcast Easy EdTech help educators integrate classroom technology with deeper learning in mind. In her latest book, EdTech Essentials, she guides educators through ten strategies to help incorporate technology in every learning setting.During this conversation, Monica shares her perspective on some of the lessons learned...2021-12-0745 minMarketing and EducationMaking a Deep Impact in Education featuring Chris WalshIn episode five of All Things Marketing and Education, Elana sits down with Chris Walsh, an educator, media producer, and entrepreneur passionate about using digital tools to bring large-scale innovations to teaching and learning. Throughout this conversation, Chris explains how EdTech marketers can meaningfully engage with educators right now and explores his personal impact while working both in and out of the classroom throughout his career. [00:32] A little bit about Chris[11:13] How do educators rely on EdTech?[13:24] Chris’ career as an educator[16:02] Why Chris loves middle school[19:13] Chris’ intro into tech[23:00] “It wasn’t a switch that flipped. It was a...2021-11-1759 minMarketing and EducationEducator Mental Health and the Power of Being a Connected Educator: a Conversation with Nick ProvenzanoThis week, Elana sits down with Nick Provenzano, an educator of over 15 years, technology integrator, makerspace director, speaker, and author. During the chat, Nick emphasizes the value of connections between educators, opens up about the importance of normalizing conversations about depression and anxiety in education, and provides tips for educators on how to collaborate with EdTech brands.2:30: Nick’s journey in Education5:32: Nick speaks to keeping it real as an educator, and not presenting his perfect self, and toxic positivity12:12: The value of becoming a mentor16:33 The weirdness of seeing yourself become a mentor19:10: How do we begin no...2021-11-0259 minMarketing and EducationHow Teachers Can Expand Their Impact Beyond the ClassroomThis week, Elana sits down with Lily Jones, a curriculum developer, education writer, and social media strategist. After seven “inspiring and exhausting” years as a first grade and kindergarten teacher, Lily took her passion for innovative education outside of the classroom and documented how she exactly did it. She now empowers thousands of educators to do the same on her website and her community of educators, EducatorForever.com. In this talk, Lily reveals the many ways to be a teacher inside AND outside of the classroom by sharing tips on how to navigate being a full-time teacher and...2021-10-1236 minMarketing and EducationCreating EdTech Products That Solve Real Problems: Featuring Adam BellowIn this episode, we sat down with Adam Bellow, co-founder, and CEO of Breakout EDU, and an EdTech entrepreneur and technologist. Adam gives his best advice for educators who are considering transitioning into EdTech, provides insight on how EdTech brands can successfully communicate with their educator audience, and discusses some of his philosophies on how to create genuine solutions for classroom problems.About Breakout EDUBreakout EDU: we unlock the love of learning through games. Breakout Edu is a box with padlocks on it, each lock with a different academic purpose. Students work t...2021-09-1650 minMarketing and EducationThe Joy of Community with Porter PalmerThis week, in the very first episode of our podcast, we play some inside baseball with Elana’s partner in crime Porter Palmer. Although we are all life-long learners, we would say Porter is an expert in community building and authentic communications. Porter is in her third year of working with Leoni Consulting Group (LCG), most recently as the Director of Joy.Porter spent her early career as a special education teacher for nearly a decade. Elana and Porter discuss the circumstances that developed her career from the beginning, from societal pressures limiting the options of what a...2021-08-3143 min
Marketing and EducationWelcome to All Things Marketing and EducationWhat if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.2021-08-1700 min
BUOYcastEp 18: Communications & Your Professional Potential with Elana LeoniIn this episode, Jen and Cate chat it up with their good friend and social media guru, Elana Leoni! Elana, founder and CEO of Leoni Consulting Group, shares her journey from Edutopia to Graduate School to running her own business and mentoring other entrepreneurs. Learn all about Elana’s professional support structures and ways you can carve out your amazing EDUpath!
For show notes, bios, and contact info, visit bit.ly/buoycastEP18!
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Send in a voice message: https://anchor.fm/buoycast/message2020-11-2000 min
EduMatch Tweet & TalkSpecial Episode ft. Elana LeoniRecorded July 24, 2017.
Elana Leoni is passionate about improving education, and has spent the last 15 years in the CSR + K-12 education space leading online marketing teams. She has a track record of creating successful social media marketing and content marketing strategies that exponentially increase an organization's reach, engagement, and conversions, while building an authentic community. She is the Founder + Head Strategist at Leoni Consulting Group LLC, and was formerly Edutopia's Director of Social Media Strategy and Marketing. She is an edcamp organizer and supporter, and loves to collaborate with educators that are helping to reform education from the bottom-up.
EdSquad Feature: Ed...2017-08-2242 min
TeacherCast Educational NetworkEdutopia and Edcamp Foundation LIVE from ISTE 2015For the last 35 years I have been memorized by the work performed in a very remote location in California known as Skywalker Ranch. For 35 years, I have sat back and watched George Lucas inspire the world to unimaginable lengths. Being Inspired By GreatnessGrowing up, I had always wanted to be just like George Lucas. I wanted to do something special and be able to help inspire millions of people across the world. When I learned that Mr. Lucas not only had a passion for for Wookies and Ewoks, but also had a passion for education, my admiration for...2015-07-0624 min
TeacherCast Educational NetworkPodcast: Inspiring Ways to Motivate your Staff | @PrincipalCast 09Welcome to episode 9 of the PrincipalCast Podcast hosted by Theresa Stager, Jessica Johnson and Dr. Spike Cook. PrincipalCast is a weekly round table discussion about current topics in educational leadership. For more information, please visit www.PrincipalCast.com.Many great ways to contact PrincipalCast.www.PrincipalCast.comemail info@PrincipalCast.com#PrincipalCast@PrincipalCastfind both of our audio and video feeds on itunesKeeping Current:http://www.edutopia.org/blog/10-tips-become-connected-educator-elana-leonihttp://weprincipal.blogspot.com/2013/11/finally-my-teachers-follow-me.html?m=12014-06-1855 min