Shows
Name DropEleah Portillo: Consistency Is the New Currency: Insights from a Leader in Wellness MarketingJoin Molly Baker, founder of Indie Consulting, and our guest, as they dive into how trust, consistency, and loving the brands you work for fuel purpose-driven careers. They explore how showing up consistently for your brand builds credibility over time and why internal belief is the key to building lasting loyalty. Whether you’re building a wellness brand, scaling your marketing efforts, or simply looking to lead with integrity—this episode offers practical advice and insights to help you stay true to your mission in a fast-paced world. And be sure to catch all the hot takes featured in the...2025-07-0739 min
The World's Best Email and Retention PodcastEp 20: Insider Tips with Eleah Portillo: Segmentation, Product Subscribe, Data, and More! | TWBERPIn this episode of the World’s Best Email and Retention Podcast, we’re joined by Eleah Portillo, VP of Marketing at For Wellness, who brings a wealth of knowledge on driving efficiency and effectiveness in digital marketing.Explore detailed strategies on customer segmentation that help personalize marketing efforts and enhance engagement. Eleah also delves into the nuances of subscription models, demonstrating how to improve retention and lifetime value through data-driven adjustments to subscription logistics and marketing tactics.Plus, gain insights on harnessing customer data to tailor marketing campaigns and predict future trends. This episode is p...2025-02-1148 min
Ecom ExperiencesScaling Brands With Authentic StoriesEleah Portillo is a Fractional CMO at For Wellness, a performance-based wellness brand. As a marketing consultant for DTC and ecommerce brands, she has 20 years of experience managing growth-driven marketing strategies. Eleah is also an Adjunct Professor of Entrepreneurial Marketing at Loyola Marymount University. In this episode… In a competitive ecommerce market, simply designating yourself as a luxury brand doesn’t make you one. You must first identify your precise customer demographic, but some brands may misidentify their consumers, leading them to create a dull brand story that doesn’t resonate. How can you specify your t...2024-09-1642 min