Shows
The GrepBeat PodcastIn The Soup Reheated: Prepping For Conference Season (Part Two)Over the last year-and-a-half since its conception, In The Soup has brought on many experienced ecosystem leaders and supporters across the Southeast to address the most pressing topics facing North Carolina’s early-stage startup founders.
And to no one's surprise, most of the topics still hold up today.
That's why we're introducing a new series for In The Soup—under The GrepBeat Podcast—that packages up and reheats previous episodes relevant to specific founder needs.
In this week's reheated pack of soup, we're getting founders prepared for conference season, where you'll want t...2025-03-2651 minThe GrepBeat PodcastIn The Soup Reheated: Prepping For Conference Season (Part One)Over the last year-and-a-half since its conception, In The Soup has brought on many experienced ecosystem leaders and supporters across the Southeast to address the most pressing topics facing North Carolina’s early-stage startup founders.
And to no one's surprise, most of the topics still hold up today.
That's why we're introducing a new series for In The Soup—under The GrepBeat Podcast—that packages up and reheats previous episodes relevant to specific founder needs.
In this week's reheated pack of soup, we're getting founders prepared for conference season, where...2025-03-191h 02
In The SoupHow to Pitch a Startup When the Business is ComplexConference season is revving up in the Triangle, so it's the perfect opportunity for In The Soup hosts Jenn Summe and Melissa Crosby to discuss some tips on how to prepare yourself and your company for these big events. From proper networking to successful pitching, they've got you covered on what you need to know.
In this week's episode, they are joined by Jason Gillikin from Earfluence and David Mayer from Elemmir to talk about how to pitch your startup when the business or idea is complex.2024-02-2818 min
Conversations with B2B Storytellers#9 - Tony PailleTony is the the owner of Growth Spurt, a digital marketing agency specializing in helping B2B tech startups grow.2024-01-2629 minIn The SoupThe Importance of Storytelling for StartupsOn this week's episode of In The Soup, host Jenn Summe of Primordial and her sidekick Melissa Crosby explore the importance of storytelling for startups. They are joined by Jason Gillikin, CEO of Earfluence; and David Delaney Mayer, CEO of Elemmir.
Thank you to our podcast sponsor, Liles Law.2023-11-2922 min
Conversations with B2B Storytellers#8 - Steffen HedebrantSteffen Hedebrandt is Chief Marketing Officer at Dreamdata a Revenue Attribution Platform that collects, joins and cleans all data to give an insightful value to your business. Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.
A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.2023-10-3133 min
Conversations with B2B Storytellers#7 - Jamie GierFor more than 25 years, CMO Jamie Gier has been successfully scaling and growing tech companies, designing revenue-generating GTM strategies, and leading high-performing teams across product marketing, corporate communications, digital marketing, demand generation and creative services.2023-08-1541 min
Conversations with B2B Storytellers#6 - Melanie HahnMel Hahn is an accomplished leader currently serving as the Head of Growth at Withco. Withco is a company with a bold mission: to transform business owners into property owners within just five years, recognizing the integral role they play as community pillars. In her role, Mel oversees all aspects of growth, bringing an innovative approach to the world of real estate. Before joining Withco, Mel was the Head of Marketing at Better, where she led a team through a time of substantial growth. She is known for her strategic mind and unique ability to drive results, demonstrating a profound...2023-06-1733 min
Radically TransparentDavid Delaney Mayer on How B2B Video Strategies are EvolvingCEO of Elemmir, Forbes 30-under-30, and Emmy-nominated documentary filmmaker and poet David Delaney Mayer unravels the radically transparent truths behind modern-day B2B video marketing. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to the brand.
Throughout this episode, David reveals how to find the big opportunities to tell specific pieces of your brand story, your customer story, and your employee story using video– fit for any budget and any medium.
He dives into how video mar...2023-03-2330 min
Conversations with B2B Storytellers#5 - Mark HimmelsbachMark Himmelsbach is the founding partner at Episode Four, a boutique marketing agency that makes "hits for brands." Mark has considerable experience in developing multi-discipline communication strategies, leading cross-functional teams, and enhancing for-profit and non-profit organizations.2023-03-1638 min
Conversations with B2B Storytellers#4 - Olivia MessinaOlivia Messina is Oktopost’s Social Media and Community Manager. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Olivia and her guests break down what goes on behind the perfect posts you see on your feed, and what it takes to spark creativity and generate a highly-engaged audience.
A specialist in video content creation, when she’s not creating content and managing socials, Olivia can be found developing her personal brand...2023-02-1739 min
Conversations with B2B Storytellers#3 - Kelsey GallesKelsey Galles is a content marketing specialist with a background in journalism and over 5 years of experience in agency, nonprofit, and corporate environments. Kelsey has an imaginative approach to B2B storytelling, one that prioritizes thought leadership as a way to drive growth. Her relentless pursuit of authenticity and meaningful content has helped her standout as a leader in B2B content marketing. Kelsey has worked with a variety of B2B and B2C brands, developing paid ad campaigns, social media strategies, multimedia content initiatives, and email marketing material.2023-01-2330 min
Conversations with B2B Storytellers#2 - Kelly LevasseurKelly Levasseur is a digital strategist who specialize in hyper-growth start-ups and emerging companies. Currently the VP of Growth for RentRedi, a platform empowering independent landlords to do their job more effectively, Kelly has a wide range of experiences building startup brands from scratch.2023-01-1447 min
Conversations with B2B Storytellers#1 - Matt KaufmanMatt Kaufman is the VP of Marketing at Qualia. He has over 15 years of B2B and B2C SaaS marketing experience. He leads brand development, product marketing, demand generation, communications, field events, as well as customer marketing. Prior to Qualia, Matt was an early member of the leadership team at RocketLawyer.com.2023-01-0448 min