Shows
The EVs for Everyone PodcastEp. 221: BREAKING -> Tesla's Model Y Standard & Model 3 Standard Break The InternetTesla's most "affordable vehicle" yet? Nah. I scoured the internet this afternoon for everything you need to know about the brand new Model Y Standard and Model 3 Standard announcement. I gotta be honest, I feel a bit let down with this one. Tune in to hear why. BBQ ribs not included : )______________________________Tell me what's on your mind! Email me at elena@evs4everyone.com_______________________________Connect with Elena:https://evs4everyone.com/https://www.linkedin.com/in/elenaciccotelli/Let's talk on X:https://twitter...
2025-10-0706 min
The EVs for Everyone PodcastEp. 219: VOICE MEMO -> Sign Of The Times? Used EVs and EY's PredictionsThe $7,500 federal EV tax credit is about to get the Avengers: Endgame snap—today's your panic-buying buzzer-beater day before it goes away for good. Did you lock it in? Oh, and have you seen used EV prices lately? Wow. Insane. Also, let's talk about the EY analysis which highlighted China's aggressive EV adoption, with plug-in hybrids and new energy vehicles (NEVs) expected to reach 50% of sales this year and potentially over 90% by 2034. In contrast, the United States is lagging behind, (are we even surprised though?) with BEV adoption pushed to 2039, five years later than initial projections. P.S. How ar...
2025-09-3006 min
The EVs for Everyone PodcastEp. 215: How to Cash In On The EV Tax Credit with U.S. News & World ReportJohn Vincent, Senior Editor and Correspondent for Vehicle Testing at U.S. News & World Report is on the show today to break down the requirements for snagging a budget-friendly electric vehicle with the federal EV tax credit before it expires. As the federal EV tax credit races toward its September 30, 2025 expiration, we’re diving into the volts and bolts of how it works—and how you can cash in before it’s gone! From income caps that make you check your tax return twice to battery sourcing rules stricter than a ballet instructor, John breaks down the $7,500 credit’s quirks w...
2025-08-2815 min
The EVs for Everyone PodcastEp. 214: Afeela Under Fire -> CNCDA's Lawsuit Against Sony Honda with Brian MaasOn August 22, 2025, the California New Car Dealers Association (CNCDA) filed a lawsuit in Los Angeles County Superior Court against American Honda Motor Co., Inc., Sony Honda Mobility, Inc., and Sony Honda Mobility of America, Inc., alleging deliberate violations of California's franchise laws. Today, CNCDA President Brian Maas joins the show to explain the significance of this legal action and its implications.The lawsuit claims Sony Honda's actions, including taking $200 deposits directly from consumers, breach Assembly Bill 473, which prohibits automakers from using affiliated brands to compete with franchised dealers. Brian explains that these actions undermine the 161 Honda and...
2025-08-2517 min
The EVs for Everyone PodcastEp. 213: Zero Emissions, Maximum Drama: A California ZEV Update (with Automotive News)Molly Boigon, Tech and Innovation Reporter at Automotive News is back on the show to unpack the saga of California's ZEV (zero emissions vehicle) dreams. California is exploring a state-level program to replace the federal $7,500 new electric vehicle tax credit and $4,000 used EV tax credit, set to expire on September 30, 2025, as part of President Trump’s rollback of environmental policies. A report from the California Air Resources Board (CARB) on August 19th, 2025 recommends “backfilling” these credits with point-of-sale rebates or vouchers to sustain EV sales, though funding remains uncertain and contingent on state resources. Additionally, Governor Gavin Newsom’s June 12t...
2025-08-2118 min
The EVs for Everyone PodcastEp. 212: EV Bargains So Good You’ll Think It’s a Scam (and Tesla's new Model Y L in China)Still can't get over some of the insane EV lease deals that are happening right now. Sure, the low prices are intended to move the current backlog of EVs before next year’s models start rolling off assembly lines en masse so why not snag a lease deal on a Ford Mustang Mach-E or a Hyundai Ioniq 5 starting at $199/month before federal incentives vanish? I'm not in the market for a new car right now, but I'm seriously reconsidering! Also, Tesla is trending again today with their new Model Y L, a stretched six-seater with luxe upgrades, rolls into Ch...
2025-08-1806 min
The EVs for Everyone PodcastEp. 210: VOICE MEMO -> They're Calling It "The Model T Moment" for Ford EVsFord’s bold announcement of a $30,000 electric pickup truck set to launch in 2027, built on a new Universal EV Platform with a revolutionary “assembly tree” production system was *EVERYWHERE* yesterday. With a $5 billion investment, Ford aims to deliver a midsize truck with Mustang-level performance, a frunk, and mobile power plant capabilities, but the internet’s buzzing with mixed reactions. Some are hyped for an affordable, Maverick-sized EV, while others question Ford’s software chops and ability to compete with Tesla, Rivian, and Chinese manufacturers by 2027. Skeptics doubt the $30,000 price tag will hold with decent range, and traditionalists cling to their gas...
2025-08-1207 min
The EVs for Everyone PodcastEp. 209: Sticker Shock: Trump's $5 Billion Dollar Tariff TornadoJoe White, writer at High Speed Rodeo and former auto industry correspondent at The Wall Street Journal and Reuters joins the show today for (yes, another!) discussion about the auto industry's tariff turmoil. First, we dive into the chaos caused by Trump's tariffs, with GM staring down a whopping $5 billion cost hike this year alone. From skyrocketing parts prices to disrupted global supply chains, automakers like GM and Ford are sweating bullets, swiftly taking a U-turn back to gas-guzzlers and deregulation dreams. Next, we talk about the impact to your wallet. Consumers, brace yourselves for pricier rides, fewer jobs...
2025-08-1120 min
The EVs for Everyone PodcastEp. 207: The One With All The Spicy Hot Takes with J.D. Power's Tyson JominyTyson Jominy, SVP of Data and Analytics at J.D. Power joins me today for an episode so spicy you'll need a glass of milk afterwards to chill out. Press play to hear what we think about Lucid’s move to tap Timothée Chalamet as their global ambassador, aiming to woo Gen Z into their luxury EVs. The Chevy Bolt is set to return in 2027, sparking debate on its budget-friendly potential in the affordable EV race. Ford gears up to reveal its EV strategy on August 11, hoping to profit and outpace Chinese competitors who are flooding the market wit...
2025-08-0620 min
The EVs for Everyone PodcastEp. 205: VOICE MEMO -> Some European Automakers Get a Uno Reverse Card (And Don't Put Pineapple on My Pizza)BMW and Mercedes dodge U.S. tariffs like one giant Uno Reverse card, keeping their EVs more affordable than other EU automakers thanks to some of their production happening in American factories. Honda’s N-One e:, a pint-sized kei car, brings WALL-E charm to Japan’s streets with a $15,000 price tag. Meanwhile, Tesla’s “affordable Model Y" gets some press, offering a budget-friendly ride but when will it be available to the public? Also, please enjoy yourboymoyo take his first Waymo ride in San Francisco. I don't think you understand how many times I listened to this.______________________________Don...
2025-07-2808 min
The EVs for Everyone PodcastEp. 195: Live from London with LG VenturesDong-Su Kim, CEO and board member of LG Technology Ventures, the venture capital investment arm of the LG Group is on the show today - live from MOVE LONDON! With over 25 years of experience in investment, strategy, and technology, Dong-Su founded the fund, set up its structure, hired key talent, and launched investment operations. LG Technology Ventures manages over $885 million in assets, investing in early-stage companies in IT, automotive, manufacturing, life sciences, energy, and advanced materials. Previously, Dong-Su was Vice President and GM of Samsung Ventures America, overseeing offices in Menlo Park, Boston, London, and Tel Aviv. He has...
2025-06-2507 min
The EVs for Everyone PodcastEp. 193: The One Where EVs and Hydrogen Play Nice: A Sci-Fi Drama Starring REVO ZEROForget the cage match— EVs and hydrogen tech are the ultimate odd couple, proving they can share the road without throwing punches. In this episode, REVO ZERO’s CEO, Ruben Creus, is back on the show (in person at AutoTech Detroit) to tackle the big question: “Why hydrogen?” His answer? Buckle up, it’s not what you think. With Star Wars vibes (and a firm “It’s Grogu, not Baby Yoda” correction), Creus dishes on hydrogen’s “land grab” potential and why REVO ZERO’s vehicles are turning heads. This isn’t just tech talk—it’s a witty, mind-bending ride that’ll have...
2025-06-1825 min
The EVs for Everyone PodcastEp. 191: VOICE MEMO from LONDON -> EV9’s Out the Door Like Free Pizza, and Trump Tells California ‘Thanks But No Thanks'I’m 5 hours into the future because I’m officially in LONDON: the land of water closets, lifts, grillled tomatoes for breakfast, tiny random jars of mayo and "ALUMINIUM." Oh and let's also talk about the 2025 Kia EV9’s lightning-fast sellout in the US. With over 22,000 units sold in 2024, driven by competitive pricing, federal tax credits, and upgrades like enhanced range, the Kia EV9 is killing it. Meanwhile, President Donald Trump signed resolutions on June 12, 2025, repealing California’s EV mandates, including an EPA waiver requiring 80% electric vehicle sales by 2035. Supported by automakers like GM, the move aims to ease industry...
2025-06-1306 min
The EVs for Everyone PodcastEp. 187: VOICE MEMO -> GM's Pivot, BYD's Price Drop and CATL’s Battery SwitcherooI don't know who needs to hear this today but General Motors has abandoned a plan to pump $300 million into electric vehicle motor production at its upstate New York plant and will instead invest $888 million to make the latest V-8 engines, saving jobs but raising eyebrows in the EV world. Next, BYD shakes up the market with up to 30% price cuts, sparking a global EV price war with Squid Game-level intensity. And finally, CATL steals the show with their Choco-Swap battery stations, promising two-minute swaps that could make range anxiety a thing of the past (assuming we get to...
2025-05-3006 min
The EVs for Everyone PodcastEp. 185: VOICE MEMO -> Tax Credit Fights, Hybrid RAV4s and Waffle House ChargingHa. The "Weiner 500" is a real thing. Google it. Today I'm talking about the newly formed American Fleet Leadership Coalition’s push to preserve the Inflation Reduction Act’s 45W Commercial Clean Vehicle Tax Credit, warning that its loss could jeopardize 130,000 EV jobs and 310,000 more across other sectors by 2030. Meanwhile, Toyota makes waves by announcing the 2026 RAV4 will be hybrid-only, signaling a major shift for one of America’s top-selling SUVs. And finally, Waffle House joins the EV revolution, with 50 Southern locations set to install ultrafast 400kW chargers starting in 2026._______________________________Have an idea for an episod...
2025-05-2305 min
The EVs for Everyone PodcastEp. 180 VOICE MEMO -> Robotaxi Drama, Ford's Price Hike And A Mitsubishi EV Glow Up?No, I don't have a Real ID (and I won't be getting one anytime soon). In other news, Tesla attempted to trademark "Robotaxi" but gets rejected by the U.S. Patent Office, leaving fans on X suggesting names like "Roxi" for the futuristic ride. Then, Ford Motor Company raises prices on its Mexico-made models by up to $2,000, blaming Trump’s tariffs in a move that’s spicier than a Chick-fil-a spicy chicken sandwich. Meanwhile, Foxconn strikes a landmark deal to build EVs for Mitsubishi, forming an interesting partnership that could shake up the industry.Hey, you wanna baby...
2025-05-0906 min
The EVs for Everyone PodcastEp. 177: VOICE MEMO -> Slate’s Budget Banger and an Autonomous LovefestThese voice memos are starting to feel more and more like The Fast and the Furious: nobody knows the plot, but it’s loud and it keeps coming back. Slate Auto is shaking things up with a sub-$25,000 electric pickup truck, built in a repurposed Indiana printing plant, aiming to be the budget king of EVs. Meanwhile, Waymo and Toyota are flirting with a partnership to bring self-driving tech to robotaxis and maybe even your next Corolla, but the deal’s still playing coy.And always remember. A crush is for a time of prosperity.______________________________
2025-05-0207 min
The EVs for Everyone PodcastEp. 172: VOICE MEMO -> Global EVs Boom, Tesla Slips, and NY Showcases New ModelsThe EV4E world tour is coming to a close (4 cities in 7 days) but I'm not stopping! Here's your top 3 EV stories of the week: global electric vehicle sales surged 40% in March 2025 to 1.7 million units, defying U.S. tariff disruptions, with China and Europe driving growth. Tesla’s European sales plummeted 49% amid aging models and backlash over CEO Elon Musk’s political ties, though a new Model Y offers hope. The New York International Auto Show, starting April 16, showcases electrifying debuts like Kia’s EV4, Subaru’s Trailseeker EV, and Hyundai’s Palisade. Despite trade challenges, the EV market’s resilience...
2025-04-1808 min
The EVs for Everyone PodcastEp. 169: VOICE MEMO -> GMC’s Beast, Trump’s Tax, and Xiaomi’s Victory LapIt's Friday. Let's make some bad decisions and kick things off with the 2025 GMC Sierra EV Denali, a luxurious, multitasking electric truck that’s redefining rugged with a six-figure price tag and 300-plus miles of range. (umm, okay). Next, let's talk about the chaos of President Trump’s 25% tariffs on imported vehicles, effective April 3, which are jacking up prices on foreign EVs and threatening U.S. supply chains—because nothing says ‘freedom’ like a $12,000 surcharge. Then, it’s over to China, where Xiaomi’s SU7 sedan smashed records with over 29,000 deliveries in March, proving a phone company can outpace EV veterans in...
2025-04-0410 min
The EVs for Everyone PodcastEp. 167: VOICE MEMO -> The Vegas Files (and some other EV stuff)It's day 4 in Vegas and I'm officially on the struggle bus. But alas, I'm here with the top 3 EV stories of the week. President Trump’s new 25% tariff on imported cars, starting April 3rd, threatens to jolt car prices skyward, though Tesla might dodge the worst of it. Rivian unveiled the luxurious RZ-1 SUV, a 400-mile-range beast with a solar twist, aiming to woo eco-elites for $95,000 a pop. Meanwhile, China’s BYD is sneaking past(?) tariffs by assembling their $20,000 Seagull Lite in Mexico, sparking Detroit’s ire and X’s meme machines. Oh and special thanks to everyone who recorded...
2025-03-2807 min
The EVs for Everyone PodcastEp. 164: VOICE MEMO -> BYD's Flash Charging, VinFast in TX and Honda's Supercharger BoostHoly kilowatts, Batman, BYD isn't messing around. This week, BYD announced their jaw-dropping "Megawatt Flash Charging" breakthrough, delivering 400 kilometers of range in just five minutes—leaving gas pumps in the dust. Next, we head to Forney, Texas, where Autos of Forney trades its used-car roots for a shiny VinFast franchise, proving even cowboys can go electric. Then, Honda steals the spotlight with news that Prologue and Acura ZDX owners will tap into Tesla’s Supercharger network starting June 2025, adapters in hand. From BYD's boss move to Texas’ EV glow-up and Honda’s strategic plug-in, it’s a wild ride through th...
2025-03-2108 min
The EVs for Everyone PodcastEp. 162: The One Where We Talk About Legacy and Electric G-Wagons (with Grené Baranco)Grené Baranco, EVP of Mercedes-Benz of Buckhead, a family-owned dealership in Atlanta, shares the history of her family’s automotive business and her store's shift to EVs. Starting in 1978, the company evolved from handling various car brands (including Pontiac) to becoming a successful Mercedes-Benz dealership. Grené discusses the shift toward EVs, explaining Mercedes-Benz’s strategic approach to introducing EVs and the encouraging customer response, with 15% of their new car sales now electric. She highlights the benefits of leasing EVs to keep pace with fast-evolving technology and shares her positive experience driving one. Grené also emphasizes the role of dealerships in supp...
2025-03-1725 min
The EVs for Everyone PodcastEp. 161: VOICE MEMO -> Trump Goes Tesla, Rivian Stumbles, CarMax SoarsWe've skidded our way through another week like a souped-up EV on a victory lap. Today, I'm talking about President Trump’s surprising Tesla purchase, transforming the White House into a showroom featuring a Model S Plaid and a Cybertruck, despite his past EV bashing. Next, Rivian’s production cuts to 47,000 vehicles signal trouble, with stock plummeting and cash burning fast, though an Amazon deal offers hope. Meanwhile, CarMax doubles down on used EVs, riding a 30% sales surge and adding “EV Education Stations” to woo newbie buyers. *Hey CarMax, let's collab!*______________________________Wanna be a guest on the s...
2025-03-1407 min
The EVs for Everyone PodcastEp. 159: VOICE MEMO -> Tariffs, Time Warps, and Tesla TantrumsYou're stuck with just me today and here's your top three EV stories of the week: automotive chaos is shaking up EVs and retailing with temporary tariff relief that might leave automakers—and our wallets—high and dry. VW released the new ID. EVERY1, an entry-level EV concept in Europe with specs stuck in 2017 and prices that refuse to budge. Meanwhile, Tesla drivers all over the country are slapping anti-Musk bumper stickers on their rides, proving even EV love can’t survive Elon’s latest antics._______________________________Have an idea for an episode or want to be a FEA...
2025-03-0708 min
The EVs for Everyone PodcastEp. 156: Fury Road Trucks, Sinking Teslas, and Toyota's Billion-Dollar BetYou're stuck with just me today and here's your top three EV stories of the week: RAM’s 2026 Ramcharger tears through like Mad Max, a monstrous range-extender truck, Tesla’s sales slump and Toyota bets $1.5 billion on a Michigan battery plant, scheming like The Big Short to dominate electrified sales. From wasteland warriors to market maneuvers, press play for a *really quick* solo episode from yours truly!_______________________________Have an idea for an episode or want to be a FEATURED GUEST on the show? Send me an email at elena@evs4everyone.com_______________________________If...
2025-02-2708 min
The EVs for Everyone PodcastEpisode 118: The One Where We Talk About That EY Survey with Automotive NewsMolly Boigon, Tech and Innovation Reporter from Automotive News, is on the show today to talk about the 2024 Mobility Consumer Index (MCI) from EY which finds that 34% of U.S. consumers planning to buy a car in the next two years are considering an EV which is down from 48% a year ago. The two biggest concerns? Battery replacement costs and charging accessibility. While it's true that early adopters have paved the way for EV consideration, now its all about helping a new wave of buyers understand the long term benefits of going electric. Don't miss this candid conversation with...
2024-09-1617 min
The EVs for Everyone PodcastEpisode 117: EV Service in North Dakota? Nah, Just KiddingRyan Else, Corporate Fixed Operations Director at Eide Auto Group in North Dakota, joins the show today to talk about the role of service and collision in the electric vehicle space (imagine that!) Although North Dakota has one of the lowest rates of EV adoption in the country, Ryan openly discusses his expectations for the future of fixed operations involving electric drivetrains. Will it include parts subscriptions for tires? Will it heavily focus on OTAs (over-the-air updates)? Or will it be all of the above? What will give franchise dealerships the upper hand when trying to deal with EVs...
2024-09-1216 min
The EVs for Everyone PodcastEpisode 60: Is It Even Possible to MAKE EVs For Everyone?And yes, "MAKE" is an acronym for everyone's name on this podcast: Megan, Ashley, Kirsten and Elena! Megan Mahon, remarketing expert, Ashley Roseberry, Strategic Account Director Major Accounts for ACV Max and Kirsten Von Busch, Director of Product Marketing at Experian Automotive join me during NADA at the Starbucks "EVs for Everyone Living Room" to talk about all things EV, including decreasing prices, growing inventory, and increased adoption by dealers and fleet owners. Press play on this episode to hear our (super lively!) discussion about the importance of EV education and product knowledge in the transition to selling more...
2024-02-2321 min
The EVs for Everyone PodcastEpisode 24: Catching Up with CarmigoIn this episode, Elena interviews Daniel Kim, COO of Carmigo, an online marketplace connecting individual sellers with a network of buyers all over the country. During the episode, you'll hear about Daniel's unique journey in the automotive industry as well as his views on EVs, underscoring the need for specialization in electric vehicles due to high depreciation rates and market volatility. Daniel also reveals dealers' struggles in this current economic climate, including why there's so much fear around buying and selling EVs. Connect with Elenahttps://evs4everyone.com/https://www.linkedin.com/in...
2023-06-2908 min
The EVs for Everyone PodcastEpisode 22: Show Me the EV Facts with CARFAXIn this episode, Elena interviews Ian Frame from CARFAX about his extensive background in the automotive industry and the company's role in the EV space. They discuss how CARFAX helps clients by providing valuable data on electric vehicles, as well as the importance of data in assessing the risk for lenders. Ian shares insights on the growing EV market and the increasing need for accurate information on battery health. Additionally, Ian introduces the CARFAX Car Care app, which helps users maintain their vehicles and provides crucial information on service history and maintenance updates. Connect with Elena
2023-06-0607 min
The EVs for Everyone PodcastEpisode 21: EV Insights with EYIn this episode of the EVs for Everyone Podcast, Elena is joined by Katie Johar and Courtney Dusseau from EY to discuss the growing electric vehicle market and the role of hybrids. They explore the importance of connected car experiences and holistic financing options for EV customers, as well as addressing challenges like charging anxiety and range anxiety. Additionally, they touch on the potential impact of the Metaverse on the automotive industry, including breaking down language barriers and providing unique experiences like virtual auto shows.Disclaimer: The views and opinions expressed in this program are those of...
2023-06-0109 min
The EVs for Everyone PodcastEpisode 20: The Future of Volkswagen EVs: Exploring the CPO LandscapePress play on this must-listen episode of The EVs for Everyone Podcast where Elena chats with Igor Skinder from VW of America at the Auto Intel Summit. They discuss the future of electric vehicles (EVs), overcoming range anxiety, and the importance of educating potential used EV buyers. Igor shares his fascinating career journey, from his start in the automotive industry to his current role as the National Operations and Strategy Manager for the Certified Pre-Owned program at Volkswagen. Learn about the innovative steps Volkswagen is taking to address the challenges surrounding EVs and how they plan to make a...
2023-05-1812 min
The EVs for Everyone PodcastEpisode 19: The Latest and Greatest in Fleet Electrification with Blink ChargingManaging EVs can be just as important as charging them – and guest Amy Dobrikova as well as her company Blink Charging, understand both sides of that coin. Amy is the Vice President of Fleet Solutions for Blink Charging, a leader in electric vehicle charging equipment. Amy has been involved with the EV industry for roughly 15 years and has been with Blink Charging for the past year and half. Amy joins me today to chat about what’s next on the EV horizon, fleet ownership and how it mixes with electrification, her thoughts on Work Truck Week and more!If...
2023-05-0108 min
The EVs for Everyone PodcastEpisode 18: How To Know If Your EV Transport Is A Match Made in HeavenJohn Robertson, EVP of ShipYourCarNow, is on the show today to talk about all things EVs and auto transport. John has spent most of his career in the automotive industry and has a deep knowledge of auto transport, the subject of today’s show. On today's episode, we’ll talk about John’s efforts to further electrification within his own organization, (you won't wanna miss his EV roadtrip story!) dispel some myths and talk about what’s different with EVs from a transportation perspective.If you've enjoyed this episode or any other episode on the show, consider giving m...
2023-04-2613 min
The EVs for Everyone PodcastEpisode 17: Dealers, CX and EVs, Oh My! A Chat with A2Z Sync's CEOJoining the show today is Natalia Giner, CEO of A2Z Sync. Over the past three years, she led the team that built the A2Z platform and successfully oversaw many dealer transitions to the “One-Person Sales Model."Natalia (aka Natasha) sits down with Elena to discuss A2Z’s “One-Person Sales Model” and how it’s reshaping the EV customer experience for the better. She also weighs in on where EV manufacturing is headed, vehicle affordability and her thoughts on where electrification is headed overall.If you've enjoyed this episode or any other episode on the sho...
2023-04-1712 min
The EVs for Everyone PodcastEpisode 16: Supercharge Your EV Knowledge With These Insights From CDK GlobalWhile most people focus on the tech, or the big headlines around electrification - it can be easy to forget what really drives the EV ecosystem: buyers and sellers.This week’s guest is Peter Kahn, the Senior Director of Market Research and Global Insights at CDK Global. Peter and his team work to collect key insights on EV ownership so that we can all understand the space better. Press play to learn more about what he’s discovered, what he sees on the horizon, a couple key insights on the customer side and more!If y...
2023-03-2313 min
The EVs for Everyone PodcastEpisode 15: Everything You Need To Know About J.D. Power's EV IndexMeet Elizabeth Krear, VP of the Electric Vehicle Practice at J.D. Power, who brings more than 30 years of experience in the automotive industry to the show today and has been recently named one of the Top Women in EV by the EV SUMMIT.Last week, I had the pleasure of speaking with Elizabeth about the new J.D. Power EV Index, some of the misconceptions around EVs, statistics you may not be aware of and where she thinks the future of electrification is headed!If you've enjoyed this episode, consider giving me (Elena Ciccotelli...
2023-03-1515 min
The EVs for Everyone PodcastEpisode 14: Blink Charging's Seriously Practical Ways to Overcome Range AnxietyToday, I'm so excited for you to meet Mike Battaglia, Chief Revenue Officer of Blink Charging. Formerly the VP of Sales at J.D. Power, Mike joined Blink Charging back in 2021 and has been helping the company grow at an unprecedented rate ever since.During this episode, you'll hear Mike talk about Blink Charging's role in expanding EV adoption, support and development. You'll also hear his views on EV education and what’s missing for retailers. Plus, you won't want to miss how how Blink Charging's new roadside assistance program is assuaging range anxiety fears. As I sa...
2023-03-1311 min
The EVs for Everyone PodcastEpisode 12: Here's Why The Purchase Experience Is More Important Than EverAlthough we had a few technical glitches during our interview ("we fought Zoom and won!") Bob Lanham, SVP of CarNow, delivers the goods on why the purchase experience will always be the almighty indicator of customer loyalty and the propensity to buy.Bob is an experienced automotive retail specialist who cut his teeth selling cars in the '90s before moving to Detroit and pivoting to the digital advertising space where he has kept close to the automotive industry ever since.Listen in to our conversation and form your own opinion of how electrification affects...
2023-02-1515 min
The EVs for Everyone PodcastEpisode 11: Every EV Considerer Needs To Hear ThisThis episode was recorded during the NADA show in Dallas, TX and Matt Teske, CEO of Chargeway, was kind enough to spend some time with me. During our conversation, Matt talked about what it's like on the frontlines of EV innovation and how he's changing the way EV considerers think about electric fuel. Matt and his team have been working hard to make electric charging easier, more accessible and more efficient than ever before!Press play for an in-depth look into how he’s helping EV drivers, utilities and dealers alike. We also dive into the Chargeway ap...
2023-02-0714 min
The EVs for Everyone PodcastEpisode 10: Experian and Recurrent Join ForcesThis week, I have two guests and one exciting piece of news! I’m joined again by Kirsten Von Busch, Director of Product Marketing at Experian Automotive and I’m also joined by Scott Case, the co-founder and CEO of Recurrent. Recurrent is an analytics company that is bringing unparalleled insight into EV battery range and adding a new dimension to vehicle history reports.I sat down briefly with these two during NADA last weekend to get a better understanding of the new partnership between Experian and Recurrent and what it means for consumers and dealers alike!
2023-01-3107 min
The EVs for Everyone PodcastEpisode 9: EVs Through the Lens of Investment BankingThis week, I’m joined by James “JT” Taylor, Managing Director of Automotive at Truist Securities. JT’s position within Truist gives him a unique insight into the auto industry and where it's headed with the incoming arrival of EVs on a large scale.During the episode, we talk about JT’s thesis on American “mobi-culture” and also how all of the new EV mandates are affecting dealership valuations.Episode Highlights:(0:38) - Episode beginning(1:19) - Background on guest JT Taylor(6:27) - American “mobi-culture”(8:30) - JT’s take on some of these new...
2023-01-1621 min
The EVs for Everyone PodcastEpisode 8: Listen To This Before You Electrify Your FleetThis week’s guest, Nate Shadoin, is helping build an EV future and a path to decarbonization through fleet electrification. Nate is an EV Fleet and Charging Infrastructure Consultant with NextEra Energy.On this episode, you'll hear about explore NextEra’s “charging as a service” model how they're raising the bar on customer experience as well as their new investments in charging infrastructure. Nate also weighs in on the new Domino's electrified pizza delivery fleet and reveals some exciting new projects for NextEra Energy in 2023.Episode Highlights:(0:00) - Introduc...
2023-01-0912 min
The EVs for Everyone PodcastEpisode 7: So You're Saying I Can Wirelessly Charge My EV?My guest today is Amy Barzdukas, CMO of WiTricity. Amy is responsible for leading global marketing for WiTricity and is crucial in guiding the company through its next wave of growth as its patented wireless charging solutions become commercially available.On this episode, Amy and I chat about the exciting technology WiTricity is developing - completely wireless charging for EVs. Amy dives into how it works and most importantly, what it means for EV users, communities, cities and more!Episode Highlights:(0:00) - Introduction(0:39) - Beginning of the interview(1:20...
2023-01-0213 min
The EVs for Everyone PodcastEpisode 6: What Does the Future of Car Buying Look Like?This week, I’m continuing my dialogue with guest John Possumato. John is the CEO of DriveItAway, a vehicle subscription platform that's revolutionizing the way you drive. Whether you’re looking to rent, buy, or simply test out a an EV, DriveItAway puts you in the driver’s seat.In this episode John and I pick up right where we left off and John shares his approach to car ownership as well as his take on the EV space at large. We also touch on EV users, supporting further mainstream adoption and some of the myths that may tur...
2022-12-2607 min
The EVs for Everyone PodcastEpisode 5: What's Data Got To Do With It? EV EditionIn this episode, I sit down with Kirsten Von Busch, the Director of Product Marketing at Experian Automotive who brings over 20 years of experience in the auto industry.We take a look at the data behind EV usage and as well as some trends that people may not be aware of. Additionally, we discuss the scale of EV usage, what’s on the horizon in terms of mainstream adoption, the evolution of the “EV buyer” and much more!Episode Highlights(0:00) - Introduction(0:35) - Episode beginning and gu...
2022-12-2009 min
The EVs for Everyone PodcastEpisode 4: What's Ahead for Used EVs in 2023On today's episode, I’m joined by Joe Overby. Joe is the Senior Editor of Auto Remarketing Magazine and an expert in the automotive industry. His company, Cherokee Media, also organizes and runs Used Car Week every year.Joe and I discussed the future of EVs, what’s new in 2023, how EVs are being marketed and how brand loyalty among EV considerers will play a part in the purchasing decision.Episode Highlights:(0:36) - Introduction to guest Joe Overby(1:11) - What does it take to put on the level of content at a Cher...
2022-12-1908 min
The EVs for Everyone PodcastEpisode 3: Are Subscriptions the New Leasing for EVs?On this episode, we’re once again joined by DriveItAway's Founder & CEO and EV thought leader, John Possumato.John returns to add to our previous conversation from Episode 1. In this installment, John adds more context to how DriveItAway impacts dealers in positive ways as well as more background on current EV sales and seller adoption.Episode Highlights:(0:00) - Introduction(0:36)- Catching up with John Possumato(0:59) - Why do subscriptions (specifically in the EV space) make sense for dealers(2:28) - How dealers can “take two bites of the appl...
2022-12-1206 min
The EVs for Everyone PodcastEpisode 1: On the Fence About an EV? Subscribe to OneOn today's episode, you'll hear from John Possumato, live at Used Car Week in beautiful San Diego, California where we talked about all things EV subscriptions.John is the CEO of DriveItAway, a vehicle subscription platform that's revolutionizing the way you drive. Whether you’re looking to rent, buy, or simply test out a an EV, DriveItAway puts you in the driver’s seat.In this episode, we discuss John’s approach to car ownership, subscription-based models, obstacles to wider EV adoption and much more!Episode Highlights(0:00) - Introduction(0:37) - Begin...
2022-12-1207 min
The EVs for Everyone PodcastEpisode 2: The EV Debacle at DealershipsIn today's episode, I’m joined by the President of Foster Strategies Group, Laurie Foster. Laurie is a legend in the automotive industry and works side-by-side with auto retailers and vendors to help them optimize company culture through leadership training, business and growth strategies, sales and team-building initiatives.We discussed Used Car Week and our history together - but most importantly, we spoke about EVs! Laurie took me through some of the issues she sees in the automotive industry, as well as what she’s doing to fix them. She gives us her outlook on EVs...
2022-12-1212 min
The Side Gig Central PodcastTurn Buyer Stories Into Smart Sales StrategiesDid I hear you say you wanna cut through the noise and get to what really matters to your clients and prospects? Good! 'Cuz today on the 100th EPISODE of The Side Gig Central Podcast, I'm gonna help you accomplish just that.PRESS PLAY to find out what triggers people to buy services like yours and how to use the buying trigger technique to get in front of prospects sooner, find less crowded channels, create better messages and more helpful content and most importantly become top of mind when a prospect is researching solutions to their problem.
2022-02-0710 minThe Side Gig Central PodcastTop Secrets to Instagram GrowthBreaking news: YOU get to decide what "Instagram growth" means for your business. Why? Because *you* have to decide what your ultimate goal is for being on this app in the first place. No sense in getting all crazy about insights and metrics that have no bearing whatsoever on selling your offer (I'm looking at you follower count and Reel views!)So to make sure you're not getting *too* lost in the IG sauce these days, I have my friend and fellow podcaster, Allison Scholes on the show to help you reimagine what IG growth means for...
2022-01-3126 minThe Side Gig Central PodcastConquering the Content MonsterHave you ever thought about setting fire to your current content strategy? Like how Stripe and pals set Dorry's Tavern ablaze? (*gremlins and hooch everywhere*)I know I have...more than once!When you’ve been in the service-based business game for awhile, it’s easy to feel stuck, uninspired, and downright tired of constantly feeding the never-satisfied content gremlin inside your biz. (This lil dude is voracious!)Which is why my convo with content strategist Veronica Sagastume is gonna help you tame the beast and publish content with confidence.PRESS PLAY...
2021-03-2922 minThe Side Gig Central PodcastHow to Develop Unshakeable Self-Belief as a SolopreneurIf you haven’t given yourself permission to hit the ol’ pause button and the same ol’ depressing soap opera is on autopilot in the background, today’s episode with mindset coach Sandra Possing is your much-needed commercial break.PRESS PLAY to learn why entrepreneurship is the ultimate personal development journey, how to use the power of “positive brainwashing” to help you stay inspired, what Sandra would tell a brand-new biz owner (and the #1 piece of advice she got when she was just starting out), the best mindset hacks to help you get out of your head, and why you...
2021-03-2217 minThe Side Gig Central PodcastHow to Network (Online and Offline)Does the word “networking” make you shudder (and silently scream “noooooo, I don’t wanna”)? Ha! Me too. Which is why I invited Arjun Rai, founder and CEO of hellowoofy.com, on the podcast to talk about the best strategies for networking online and offline (when it comes back...) that won’t make you mutter, "No hablo inglés..." PRESS PLAY on this episode to learn the best ways to engage in meaningful conversations with new connections (without feeling like a weirdo) the secret hack Arjun uses to build authority online (hint: it has to do with Clubhouse) why...
2021-03-1517 minThe Side Gig Central PodcastLet's Get Pumped to Repurpose ContentWanna feel more merry and less miserable about your content marketing? Yes? Well, you're gonna be pleased as punch to meet Michelle Knight, the CEO of BrandMerry (and your new biz BFF) who helps entrepreneurs monetize their story with advanced marketing strategies. And it juuussssttt so happens that one of Michelle’s highly effective (and advanced) marketing strategies is all about repurposing content. Cuz ain’t nobody got time to churn out *even more* content! PRESS PLAY to learn how to take one video and spin it off into 21 (or more!) different pieces of content (that your audie...
2021-03-0814 minThe Side Gig Central PodcastHow To Leverage Clubhouse To Expand Your AudienceWanna know the key to explosive biz growth on Clubhouse? Think of this episode as a skip-the-line, all-access pass to a Prohibition-era speakeasy (without the 20s fedoras or slinky swing dresses and complicated handshakes.)PRESS PLAY on this episode to meet Natali Chanany, IG coach and Clubhouse QUEEN, who shares insider info on the “drop-in audio” world of Clubhouse and why it's the hottest underground biz club around.On today's episode you'll learn how to use Clubhouse to show off your authority and quickly expand your audience, a simple formula for hosting rooms that leads to f...
2021-03-0114 minThe Side Gig Central Podcast6 Things Every Entrepreneur Needs To Do (That Most Skip)Meet Damion Lupo, the author of Unicornomics, the host of the Financial Underdogs Podcast, and the founder of more than 50 (!) companies.PRESS PLAY on this episode to learn why you should start using KPIs to measure your growth, (not just sales) what’s missing if you want to scale your personal brand, one of the red flags that means you should throw in the towel and try something new, and what unicorns are REALLY made of!Damion's book "Unicornomics" : https://damionlupo.com/damion-lupo-booksConnect with Damion : https://damionlupo.com/ _______________________________________ Wann...
2021-02-2214 minThe Side Gig Central PodcastSeriously Practical Ways to Grow Your Adoring Fanbase OnlineYou know how you want legions of loyal superfans to support your business, no matter what? Well, it doesn't have to be a fantasy (like a magic carpet ride or a giant blue genie in a bottle). You can bibbidi bobbidy boo your way to adoring customers for YOUR online business – with the right systems in place of course.Meet Shannon Baker, podcaster and business systems fairy godmother, errr, strategist who helps busy women with service-based businesses create systems to automate the heck outta time-consuming tasks, so you can *actually* enjoy your morning latte. PRESS PLA...
2021-02-1519 minThe Side Gig Central PodcastCan’t Decide If Launching a Product Line Is For You? Listen UpGabriela Sullen is back on the show today to share an update on her entrepreneurial journey; so far!Last time Gabi was on the show (6 months ago ~ whoa time flies when you haven’t left the house in a year), we talked about her 5 different income streams and how she’s managing it all with systems and solid AF biz foundations.On today’s episode, you’ll hear about her fragrance line, Dalia Worldwide, and some of the most important lessons she learned in the last 6 months of bootstrapping her biz.(Warning: We get a li...
2021-02-0816 minThe Side Gig Central PodcastYour Favorite Episodes of the YearHey there, my super savvy entrepreneurial friend! We made it to the end of the year and you deserve a treat. So, I double checked the show's analytics and it turns out that these were the episodes you couldn't get enough of this year.I'm pleased to present to you this 19 minute walk down memory lane with a delightful recap of your top 5 favorite episodes of 2020. PRESS PLAY to hear clips from:Brenna McGowanEp. Ep. 24 “How to Write Stories That Sell" Gabriela SullenEp...
2020-12-2819 minThe Side Gig Central PodcastSpeed Over Perfection (and other lessons in entrepreneurship)Teaching service-based entrepreneurs how to leverage sales systems and grow their side gig into a profitable business is definitely my jam...BUT listen here... ...it didn't just magically happen overnight. Nope. It took me 10+ years of bootstrapping 5 different start-up's and almost a 4 year jaunt in Silicon Valley corporate tech to be able to help my clients close more deals quickly and take shortcuts to profitability.PRESS PLAY on this solo episode to hear just SOME of the lessons I've learned over the years as an entrepreneur. I hope these lessons will help you too! ...
2020-11-0913 minThe Side Gig Central PodcastEasy Website Fixes If You’re Struggling With Low ConversionsWhen was the last time you took a good look at your website? I mean, a REALLY good look under the hood? If it's been awhile and you've been struggling to get people to hit the BUY BUTTON for your products or services (aka your conversions are "meh, just okay,") definitely listen to this episode for some effective site fixes that will turn your website into a magical selling machine.Today, you'll meet Reese Spykerman, a website expert who has spent more than 15 years creating websites for some of the biggest names in the online world. Today...
2020-06-2922 minThe Side Gig Central PodcastExactly Why Your Online Biz Needs Social ProofElena here! If you've ever taken a screenshot of a glowing customer success story (either in a text message convo or in an email thread) and posted it on your website or social media, you already know about the power of social proof.But did you know that when you actively market your social proof stories, you're tapping into a proven sales psychology technique that's also one of the top ways to convince a prospect to buy from you? It's true!Take a listen to this solo episode to learn about all of the glorious...
2020-06-2209 minThe Side Gig Central PodcastSkyrocket Your Sales With These Copywriting RulesAre you getting ready to launch a new service or are you thinking about jazzing up an existing one? Well then you're in luck because today, we've got the best ways to communicate your value and reel in new clients (that'll love working with you!) Today, you'll meet Kristen Ladas, launch copywriter and the owner of Copy by Kristen where she helps coaches rocket launch their offer with copy that sells. During this episode you’ll learn the biggest misconceptions around writing your launch copy and why the storytelling method is absolute GOLD for closing new...
2020-06-1518 minThe Side Gig Central PodcastWhy Email Marketing Is Not DeadIf you're still not convinced that you need an email list to build your business, let's discuss, shall we?Email marketing is no longer the dusty ol' dinosaur you once though it was. It's alive and well and (and dare I say, better than ever?) hitting your clients' inboxes without any of those pesky algorithms.Today, you'll meet Lyssa Jackson (aka LJ) an email marketing expert and the creator of ohheylj.com. LJ teaches female entrepreneurs email and digital marketing to build an online business.During this episode you’ll learn why your em...
2020-06-0116 minThe Side Gig Central PodcastThe First Step To Building Your EmpireWhat's step one? Tinker and experiment! If you can bootstrap a business, you know it's got legs. You validate your ideas by bootstrapping.Today, you'll meet my husband, John F. Possumato (aka the Notorious JFP), CEO and founder of DriveItAway. John has spent 30+ years in the entrepreneurial world, growing multiple tech start up’s from proof of concept to fully scaled business model, all while securing VC funding and negotiating lucrative buy-out’s.During this episode, you’ll learn what it takes to bootstrap a start up from proof of concept to sustainable business model, all th...
2020-05-2526 minThe Side Gig Central PodcastHow to Find Your Brand Voice to Propel Your Biz ForwardWanna know the secret to getting more eyeballs on your business in a crowded marketplace? Hone in on your unique brand voice while delivering insane value to your audience.Today, you'll meet Emily Conley, copywriter and owner of Emily Writes Well, where she creates copy that embodies a business's voice, personality, and unique value. During this episode you'll learn: how to concisely communicate your brand story that creates a strong connection with your ICA, how to own your unique brand voice and stand out in a crowded market and the writing techniques you can use t...
2020-05-1824 minThe Side Gig Central PodcastSetting Up Systems to Scale Your BizReady to move your side gig into a full time gig? Here are some rules to live by that help move your business forward, faster.Today you'll meet, Samantha Phillips, an online business manager and project manager who's on a mission to help CEO’s step into their role and implement systems and strategies that give them more revenue, time, scalability, peace of mind and impact. During this episode you’ll learn the best systems to have in place in order to free up time and increase revenue, the biggest mistakes to avoid when setting up yo...
2020-05-1129 minThe Side Gig Central PodcastUnexpected Ways to Boost Your Time Management SkillsTime management is a myth. *gasp* Say what?!If you truly want to manage your time well and get shiiiizzzz done, it's all about managing your ENERGY.Which is why I'm so pleased to introduce you to Prasha Dutra, an engineer, podcaster and career coach who helps women in STEM believe in their brilliance.In this episode you'll learn how to find an extra hour in your day to work on your business, how to write powerful, succinct emails that will save you oodles of time and why comparing yourself and your business...
2020-05-0421 minThe Side Gig Central PodcastTransform Your Instagram From Standard -> StandoutReady to learn some advanced Instagram strategies that will take your account from *meh* to YEA? I thought so.Today you'll meet Sofie Henderson, the brains and heart behind the social media consulting company, Authentically Sofie. Through her online trainings, Sofie offers a straightforward approach to business and social media and helps entrepreneurs break through mindset blocks helps her clients make money through Instagram.During this episode you'll learn how to attract the right people to your IG that will actually spend money with you, the best ways to cultivate the RIGHT engagement on your...
2020-04-2728 minThe Side Gig Central PodcastWhat *EXACTLY* Does the Stimulus Bill Do For Your Business?Today, you'll meet Kenny Blattenbauer, a financial expert with more than 16 years of combined experience at Morgan Stanley, Kingstone Financial (and Warren Buffet's #1 fan).Long story short, if you have a question about money for your business, Kenny’s your man. And since the CARES ACT is such a blazing hot topic right now, it was an *absolute blessing* to have Kenny on the show this week.BUT...Before you eagerly PRESS PLAY on this episode, I have a logistical-type note for you:As of today, the PPP Loan (Payroll Protection) is...
2020-04-2039 minThe Side Gig Central PodcastStreamline WFH Without Losing Your MindWho would've thought that 99% of our days would be spent at home and our work day schedules would be flipped upside down and turned inside out?But, not to worry! I've invited an expert on the show today to discuss all things work day planning so that you can (sanely and productively) navigate your WFH situation.My guest is Rachel Kurzyp, copywriter, marketing coach, international speaker and university professor who knows exactly what it takes to scale and launch a successful business – from side gig to full time small business.During this episode, yo...
2020-04-1336 minThe Side Gig Central PodcastReal Talk: You Need a Sales Funnel Right NowNeed a bit of sales-piration? (That's a word I just made up that combines sales wisdom with inspiration.) Then you're in luck because these "stay at home" orders are NOT stopping me from producing SEASON 3, the "AT HOME EDITION" of this show.What's this mean for you? The "AT HOME EDITION" of the show is a stripped down version of my studio show that delivers REAL TALK on all things side gig business related. It's all the same knowledge bombs that you're used to.. but without the studio equipment.
2020-04-0631 minThe Side Gig Central PodcastSide Gig Techniques You Can Totally UseToday’s episode is gonna be a little different. But different in a good way!The hostess with the mostess, Deanna Frances, the creator of the Lean into Curiosity Podcast recently invited me on her show this month and I wanted to share this interview with you because we had SUCH A GREAT conversation about side gigs and I wanted to make sure you didn’t miss it.During my conversation with Deanna, you'll learn how to overcome the biggest challenges when you're stuck in the “idea phase,” how to pad your resume with your side gig...
2020-03-3024 minThe Side Gig Central PodcastHow to Brand Yourself Like a CelebrityAre you wondering how the most recognizable celebrity entrepreneurs in the world built a powerful personal branding strategy? Can’t decide if your personal brand needs a tune-up?Well, look no further than this episode! PRESS PLAY to learn the 5 C’s of personal branding, why being the face of your brand will kick start your side gig biz and get real examples of celebrity entrepreneurs that have super strong personal brands and how you can use them as inspiration to build your own.My guest today is Robyn Graham, personal branding expert and the owne...
2020-03-2336 minThe Side Gig Central PodcastYour Spicy Guide to Non-Boring BloggingWhy even bother with a blog right now? Everyone is consuming audio and video content nowadays. Is a blog still relevant?Yes, it definitely is! In fact, I’m making the case for why blogging is NOT dead and why you should definitely have a blog for your side gig business.In this episode, you’ll meet Tracie Kendziora, editor, blogging expert and founder of Okay Okapi, which helps online business owners, coaches, creatives, and entrepreneurs create personality-packed copy so they can build their brand online.In this episode, Tracie will teach you why...
2020-03-1642 minThe Side Gig Central PodcastLet’s Get Personal: Supercharge Your Side GigAre you *gasp* skeptical about leveraging your personality traits to get ahead with your side gig? Are you curious to learn how YOU can unleash your business super powers? Like right now?You're in luck because today you'll meet Naomi Harrington, creator and host of the That’s Deep Podcast.Naomi is deeply passionate about helping others understand themselves and loves teaching about the way that each of us are uniquely wired and how it relates to how we perceive the world and how we make decisions. During this episode you’ll learn how t...
2020-03-0946 minThe Side Gig Central PodcastWhy You Don’t Have To Hire a PR Firm To Get Great PressGood news! You don't have to pay an expensive PR firm to get your side gig published and featured on TV.KJ Blattenbauer, an award winning publicist turned dress designer based in Austin, TX is my guest today and she is going to help you land your first press gig, (all by yourself, for free!)KJ’s work has been featured on popular media outlets like The Today Show, BuzzFeed, Travel + Leisure and The Cut.During this episode you’ll learn how to pitch media outlets and land a segment, how to create pres...
2020-03-0235 minThe Side Gig Central PodcastHow to Create a Super Simple Pinterest StrategyWanna optimize your Pinterest account for side gig success?Lucky for you, today you'll meet Emma Henderson and Amber Marie, two Pinterest strategy experts who are going to spill all the tea on how to get the most out of this quickly growing online platform (and how to effortlessly drive traffic to your biz!)During this episode you’ll learn why your side gig business should have an ACTIVE presence on Pinterest, how to create a simple Pinterest strategy that you’ll actually stick to, how to use Pinterest to get more eyeballs on the cont...
2020-02-2443 minThe Side Gig Central Podcast25. Confessions of a Biz Coach: Selling to Strangers on the InternetCan a few tweaks to your sales process unlock a treasure trove of new clients? Your new business coach bestie, Michelle Marie, says "YES! Absolutely!"I'm so excited to introduce you to Michelle, a proud 9-5'er engineer, business coach, podcaster and the founder of The Profitable Coaching Academy.During this episode, you'll learn how to convert strangers on the internet into paying clients, how to generate more revenue with discovery calls and killer sales pages, how to effortlessly attract your ideal client WHILE closing the deal without feeling salesy.PRESS PLAY on...
2020-02-1744 minThe Side Gig Central Podcast24. How To Write Stories That SellCreating copy for your side gig biz doesn’t have to be complicated or boring. Let’s start writing stories that SELL!On today's episode you'll meet Brenna McGowan, a Newport Beach based copywriter, Instagram expert and co-creator of the wildly popular membership site, The Content Bar.During this episode, you’ll learn how to achieve effective copy, why relevant and relatable storytelling is a MUST these days, how to become a word-smithing ninja and how to communicate everyday stories that make people take ACTION.________________________________________ Thanks to the presenting sponsor...
2020-02-1045 minThe Side Gig Central Podcast23. How to Build a Brand that PopsAre you dying to figure out how to build a loyal tribe of adoring fans that will actually BUY from you? Wanna know the SECRET to cutting through all the NOISE online?I've got 2 words for you. BE YOURSELF.On this episode, you'll meet Brianne Fleming, a Florida based marketing and branding expert, professor, course creator and THE queen of all things 90’s pop culture.Today you’ll learn, how to capitalize on your quirks when creating your brand, how to monitor news trends to stay memorable with your audience, how to create more...
2020-02-0339 minThe Side Gig Central Podcast22. The Ultimate Money Guide for Your Side GigAre you confidently organized with your side gig finances? Or, are you praying for a genie in a bottle to grant you all of your money wishes? If it's the latter, you're gonna want to PRESS PLAY on this episode! Today's guest is Ayana Campbell Smith, an Ohio based money coach, course creator and the brains behind the hugely popular, Millennial Money Guide brand. On her website and Instagram accounts, Ayana shares practical tips and money advice to help millennials ditch debt, save more and win with money. D...
2020-01-2740 minThe Side Gig Central Podcast21. How to Make More Money with Less HustleOn this month's solo episode, I’m talking you through how I plan on making MORE money (with my side gig) with LESS hustle.And more specifically, if I’m seriously going to continue producing this weekly podcast and not have it turn out to be complete crap and still enjoy LIFE, now more than ever, I gotta get MORE strategic with my side gig. I gotta get more strategic with my time, my energy and how I’m producing content for you. Simply put, I gotta do it with LESS HUSTLE.Today, I’m revealin...
2020-01-2036 minThe Side Gig Central Podcast20. How to Grow and Profit from Your Influencer StatusNot sure if you're ready to start closing deals with BIG BRANDS? Think again! You're actually MORE ready than you think.Today's guest is Meghan Higgins, fashion blogger and influencer. Meghan first started her fashion blog as a side gig a year and a half ago and now it’s quickly growing into a full time gig. As a high-level influencer in the fashion and lifestyle space, Meghan brings awareness (and sales) to the many brands she represents.In this episode, you’ll learn how to become a trusted and AUTHENTIC RESOURCE for your audience how...
2020-01-1330 minThe Side Gig Central Podcast18. How to Use Instagram to Find Your Ideal AudienceDo you agonize over what to post on Instagram? YES? Well, guess what? I do too! But don’t worry, I’ve got a New Year’s Eve treat that will help you get over that posting paralysis pronto.This episode with Allison Scholes will teach you how to FIND and ENGAGE your target audience on Instagram, how to use hashtags (correctly!), how to use your time productively without endlessly scrolling and why you should (or should not) go LIVE on Instagram. Want more side gig strategies? Let's connect!instagram.com/sidegig...
2019-12-3050 minThe Side Gig Central Podcast17. The #1 Guide Your Etsy Business Needs Right NowAre you dreaming about starting an Etsy side gig? Or, are you a current Etsy seller who wants to scale and grow a craft business from a side gig to a full time gig? Today, I’m so excited to finally bring you an expert that can teach you ALL OF THE THINGS you need to know about how to make money on Etsy.During this conversation you’ll learn:how to get started on Etsy with a shoestring budgetcreative, low-cost ways to source materials for your handmade itemshow to turn a $35 on Fiverr into $1,000+ in Etsy...
2019-12-2340 minThe Side Gig Central Podcast16. How Your Side Gig Can Help You Live Debt-FreeOn this episode, you’ll meet Mandy Velez, a senior social media editor at the Daily Beast and an "insta-famous" student loan slayer who knows all about how to use side gigs to eliminate student loan debt. Mandy's story went viral and was covered by People Magazine, Business Insider and more!_______________________________________________________To learn how your side gig can CHANGE YOUR LIFE, let's connect on social:instagram.com/sidegig_central_podcastyoutube.com/c/ElenaCiccotellifacebook.com/sidegigcentral.elena
2019-12-1633 minThe Side Gig Central Podcast15. Why I Killed My Personal Training CompanyIn this episode, you'll learn why I became a personal trainer in 2009, how I scaled a side gig into a full time business, how I tested the brick and mortar studio concept and how YOU can pinpoint problems in your business model early on to avoid loss of revenue (and loss of sanity!) To learn how your side gig can CHANGE YOUR LIFE, let's connect on social:instagram.com/sidegig_central_podcastyoutube.com/c/ElenaCiccotellifacebook.com/sidegigcentral.elena
2019-12-0947 minThe Side Gig Central Podcast14. Is It Too Late to Start a Side Gig? LIVE from VegasToday, I'm joined by Ati Grinspun, photographer and network marketer, who turned her two passions into a full time lucrative business. We talk about the “ah-ha” moment that pushed her to start scaling her side gigs into two full time businesses, the biggest misconceptions that derail new network marketers, how to deal with irregular cash flow when you’re transitioning from side gig to full time gig, and why ACTION beats FEAR any day. Want more strategies on how to start and manage your side gig? Let's hang out on social!instagram.com/sideg...
2019-12-0241 minThe Side Gig Central Podcast13. How to Freelance Your Way to Success Without Going BrokeIn this episode you'll learn how to transition your side gig into a full time career, without going broke, plus: what it takes to start your own (profitable) freelance writing business, the biggest challenges that face all content creators today and what to do about them, how to successfully hire a virtual assistant to help you maximize your precious time, how to leverage your “Genius Zones” as you work on building your side gig. Want more strategies on how to start and manage your side gig? Let's hang out on social!instagram.com/sideg...
2019-11-2541 minThe Side Gig Central Podcast12. Are you Making THIS Money Mistake With Your Side Gig?On this episode, you'll meet Lamine Zarrad, CEO of Joust, https://joust.com, a banking platform for self-employed workers that merges invoicing with a merchant account and an FDIC-insured bank account. During the episode, Lamine talks about all things financial strategy for side gig entrepreneurs. And holy cow... was I SHOCKED to find out just how many mistakes we're making when it comes to money management. It's kinda scary! For more information on how Joust can help you with financial tools and resources for your side gig, tap here. Want more str...
2019-11-1832 minThe Side Gig Central Podcast11. The Secret to Finding the Right Side Gig for YouOn this episode, you'll meet Kathy Kristof, editor of the popular website, https://sidehusl.com/, a side gig aggregator that researches, reviews and rates more than 300 online platforms (or “plug and play” side gigs) that allow you to make money. For more strategies on how to start and manage your side gig, let's hang out on social!instagram.com/sidegig_central_podcastyoutube.com/c/ElenaCiccotellifacebook.com/sidegigcentral.elena
2019-11-1138 minThe Side Gig Central Podcast10. The Holy Grail of the Gig Economy with Dan Primack, Business Editor for AxiosEver get the feeling that everyone you know is “side hustlin” just to stay afloat these days? In this episode, Dan Primack, Business Editor for Axios talks about the current state of the gig economy today, the best ways to leverage plug and play side gigs and where exactly the gig economy is headed in 2020. For more strategies on how to start and manage your side gig, let's hang out on social too!instagram.com/sidegig_central_podcastyoutube.com/c/ElenaCiccotellifacebook.com/sidegigcentral.elena
2019-11-0430 minThe Side Gig Central Podcast09. How to Win Big with Airbnb and TuroIn this episode. you'll hear about the best ways to get started making money on Airbnb and Turo, how to avoid common pitfalls and mistakes when it comes to renting out an asset on these platforms, and the questions you should consider when you first sign up as an Airbnb host or Turo owner. For more strategies on how to start and manage your side gig, let's hang out on social too!instagram.com/sidegig_central_podcastyoutube.com/c/ElenaCiccotellifacebook.com/sidegigcentral.elena
2019-10-2844 minThe Side Gig Central Podcast08. How to Build a Powerful Brand for Your Side GigDo you need help creating a powerful brand strategy for your side gig? Have you ever felt overwhelmed by the idea of creating a brand strategy on your own? Well, look no further than this episode because you're about to hear my guest, Denise Petti, share all of her secrets about how to create a powerful brand strategy for your side gig. And spoiler alert: it doesn't have to cost you a fortune! For more strategies on how to start and manage your side gig, let's hang out on social too!instagram.com/s...
2019-10-2139 minThe Side Gig Central Podcast07. Tackling the Stand Up Comedy Gig in LAOn this episode, stand up comedian, Sarah Biren, and I talk about ALL OF THE THINGS it takes for her to create material for her comedy gigs, how she auditions constantly to book gigs and her "tight 3" that she uses for her auditions. And did I mention that she's also got a handmade gift company as well? Sarah's talents are unending and I'm thrilled to share her side gig secrets with you. For more tips and tricks on how to manage your side gig, let's hang out on social!instagram.com/si...
2019-10-1442 minThe Side Gig Central Podcast06. No One Ever Told You THIS About Driving Lyft and UberHold onto your phone chargers, car air fresheners and barf bags, because this ONE IS A DOOZY! During this episode, I talk with side gig entrepreneur, Will Pasternak, a phenomenal father of 5, an engineer with an MBA, the son of recording legend, Jill Pasternak, from Philly’s own WRTI and a rideshare driver with over 7,000 lifetime rides under his belt. For more tips and tricks on how to manage your side gig, let's hang out on social!instagram.com/sidegig_central_podcastyoutube.com/c/ElenaCiccotellifacebook.com/sidegigcentral.elen...
2019-10-0734 minThe Side Gig Central Podcast05. Why a Money Mindset Matters For Side HustlersRocky Lalvani, a financial expert and wealth coach, maps out everything side hustlers need to know about money. In this episode, Rocky shows us how to master your money mindset, plan for profitability, the best ways to maximize your independent contractor status and why “leaping with a parachute” is a good thing. For more tips and tricks on how to manage your side gig, let's hang out on social!instagram.com/sidegig_central_podcastyoutube.com/c/ElenaCiccotellifacebook.com/sidegigcentral.elena
2019-09-3030 min