Shows
Value-driven MarketingSocial selling with zero BS in 2023Social selling is a term that is being thrown around a lot these days, but for most companies, it means sending automated connection requests over LinkedIn followed by “me, me” messages.
My guest Claudiu Jojatu, CEO and co-founder of Milk & Cookies Studio has a different take on what social selling done right looks like.
For Claudiu, social selling with zero BS means doing high-quality networking and getting involved in building long-term relationships.
Is social selling effective? Well, Claudiu and his team managed to generate over 1 million EUR in pipeline for one o...2023-09-2659 min
Value-driven MarketingRunning outbound sales the right way in B2B with Liana and Gabriela of SavoireFairCompanies often look at outbound sales as a quick fix for bringing in revenue. But sales is not about charm, and revenue is not about luck.
If your company doesn't have a revenue strategy in place that starts with understanding your customer needs, your competitors, defining the right pricing strategy and channels, you're most likely to end up complaining that outbound sales are "dead".
I sat down with Liana and Gabriela of SavoireFair and explored what running outbound sales the right way looks like today in B2B.
Tune in to learn:
2023-06-271h 03
Value-driven MarketingBuild a winning paid media strategy for B2B SMEs and startupsPaid media can be a great acquisition channel, but many B2B startups or SMEs start on the wrong foot.
In this episode, I chat with Andrea Todorova and Niko Dovidija, co-founders of Diligent Studios, a B2B marketing agency specialized on strategy - first performance marketing.
Tune in to learn:
What are the top mistakes B2B startups and SMEs make when it comes to paid media and how to address them
What is Diligent Studios’ framework for strategic performance marketing and how it adds value to th...2023-03-3151 min
Value-driven MarketingHow B2B marketers can increase their credibility & deliver more business impact. With Stacey Danheiser, Shake MarketingStacey Danheiser, Founder and CMO of Shake Marketing joins episode #15 to talk about why many B2B marketers today lack credibility in front of their leadership team, and how they can turn this situation around and deliver more business impact.
Stacey shares insights from her career of over 20 years as a marketing leader and strategist, talking about what leadership expects from marketing and how you can become an effective and reputable marketing leader.
Some of the ideas we touched on:
Why marketers lack credibility in many companies
What do CEOs and leadership expect from...2023-02-1947 min
Value-driven MarketingBuilding a better experience for B2B buyers with website personalization with Eric Melchor, OptiMonkCan you create a better experience for B2B buyers with website personalization?
And if so, what are the different ways in which you can leverage web personalization to help your website visitors without being intrusive?
How can you, as a B2B marketer get started, and what mistakes should you avoid on your website?
In this episode, I talk about web personalization with Eric Melchor, Personalization Ambassador at OptiMonk and host of Innovators can Laugh podcast.
Eric talks about how OptiMonk tapped into the B2B space, why B2B...2022-11-0339 min
Value-driven MarketingRun customer research interviews that don’t suck with Ryan Paul Gibson, contentlift.ioB2B buying doesn’t happen overnight. It’s a sequence of events that impact a decision long before people reach out to your sales team.
How well do you understand what triggers buyers to take action? What influences their decisions, what makes them trust you? Who ends up on their short list of vendors, and how do they make the final decision?
If you don’t know how people make buying decisions, it will be very difficult to influence them through your marketing.
In episode #13, I talk to Ryan Paul Gibson of conten...2022-10-1940 min
Value-driven MarketingThe future of marketing and how effective B2B marketing looks today. With Jennifer Montague, VP of Growth at OnomondoWe need to change how we do marketing today because focusing purely on customer acquisition is becoming increasingly expensive, and it’s not sustainable long-term.
Instead, we need to view marketing as a holistic way of growing a company throughout the entire customer journey: from acquisition to activation, retention, and expansion.
But to get there, we need to challenge how most companies and leaders think about marketing, step away from trying to measure and attribute everything and have marketing and sales compete for resources and recognition.
My guest Jennifer Montague shares her vision of...2022-09-2340 min
Value-driven MarketingHow B2B companies can deliver value and stand out through their messaging with Diane Wiredu, LionWords.comConfused prospects don’t buy. And when you are trying to say everything about your product or service all at once, you’re creating just that: confusion.
This is where messaging strategy comes into play: it helps you identify the most essential things about your product or service and why that matters to your audience. So your company is remembered for the right things and cut through the noise.
In this episode, I had the pleasure of chatting to Diane Wiredu of Lion Words about messaging strategy in B2B.
Listen to the epis...2022-09-1635 min
Value-driven MarketingRunning growth marketing experiments the right way in B2B with Katya Siskova, Boom & BloomEveryone seems to be talking about growth marketing, but what is growth marketing exactly, and what is not?
If you’re interested in running growth experiments to learn faster what works in your marketing but fear you're not ready or that you're behind the curve, this episode is for you.
I invited Katya Sivkova, Founder of Boom & Bloom, a growth advisory and growth consultant, to discuss how to run experiments the right way.
Here are some of the topics we tackle in this episode:
When it’s the right time in a comp...2022-09-0840 min
Value-driven MarketingDefining the right go-to-market strategy for B2B tech companies with Stefan Repin, Fractional CMO and GTM StrategistIf you're interested in learning about Go-To-Market strategies for B2B brands, this episode is for you.
In episode #9 I sit down to discuss with Stefan Repin, fractional CMO and GTM Strategist, everything related to GTM and working with a fractional CMO.
Play the episode to learn:
When it’s the right time to hire a fractional CMO & the value one can bring
What elements should you take into consideration when you’re building your GTM strategy
What framework for experimentation can you use
How to measure marketing’s impact on revenue
How to think...2022-08-3144 min
Marketing-Led GrowthHow Jiggy Is ELENA IORDACHE STOICA with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Head of Growth at Stoico.co (Marketing agency for website and HubSpot)Elena Iordache Stoica is the Head of Growth at Stoica.co, a B2B Marketing agency for website and HubSpot. She is the host of "Value-Driven Marketing" show.
Elena dons B2B SaaS buyers’ flip flops to share buying preferences for Marketing + Sales:
✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, ads (tks to Marketing + Marketing’s influence on peers)
✅learn about vendors via peers and website (tks to Marketing) and then Sales to customize complex product
❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Devel...2022-07-201h 15
Value-driven MarketingApproach your marketing with a growth mindset, episode # 8 with Christopher Nault, Growth Marketing FirmI speak to Christopher Nault, founder of Growth Marketing Firm, a RevOps agency with offices in California and Florida.
In this episode, we tackle:
how to think of your marketing strategy to grow sustainably
why you need a system of measurement in place to help you make informed decisions (and what tools he recommends)
where to look to identify potholes in your strategy
what is the minimum viable toolkit for your marketing and sales
quick win marketing tactics to explore
and lastly, how to best work with an agency if you decide to hire one
2022-07-1547 min
Marketing-Led GrowthInterview with Elena Iordache Stoica, from Stoica.co, a Marketing agency for website and HubspotInterview with Elena Iordache Stoica, of Stoica, a Marketing agency for website and Hubspot, on their show: "Value-Driven Marketing".
Elena is helping B2B companies do proper non-spam marketing, via proper website and HubSpot CRM.
Adopt the MODERN Marketing and Sales model built for TODAY, not 20 years ago: The Buyer Centric Revenue Model. Join the movement modernizing and liberating B2B. Better growth playbook, competitive advantage, more productive and fulfilling careers.
Implement the model by taking the proposed "analyze > business case > experiment > gradual transition" approach
To learn more about the model, ch...2022-06-241h 30
Value-driven MarketingHow adopting a buyer-centric model enables companies to deliver value and grow better. Episode #7 with Nelson GilliatCompanies that win in the long run focus on providing the best buying experience for their customers. But the way (many) B2B companies sell and do marketing today is disconnected from how buyers want to buy.
Marketing is tasked with generating contact data for sales to close. Pressured to produce leads fast, marketing teams don’t have time to focus on building valuable, informative content and a great experience for their audience. Sales then chases those leads that might not even have a real interest, just to hand over those interested buyers from one sales function to...2022-06-211h 28
Value-driven MarketingEpisode #6 with Cristina Șișcanu, Global MarCom Manager at DRUID AII meet with Cristina Șișcanu, Global MarCom Manager at DRUID AI, to discover their journey to becoming one of the fastest-growing AI startups in CEE and how they think about their marketing.
Tune in to learn:
What has fueled DRUID’s growth so far
Their future growth plans and what marketing levers they’re pulling to get there
Challenges and lessons learned from working in a fast-growing startup
Cristina’s top recommendations for other marketers
DRUID is a conversational AI platform that empowers employees, customers, and partners to digitally communicate with your business and enterpri...2022-06-1043 min
Value-driven MarketingEpisode #5 with Alexandra Mogin, TenForceHow do grow long-term and bring value to your clients when dealing with a complex sales cycle?
This is the main theme of episode #5. I dive deep together with Alexandra Mogin, Marketing Manager at TenForce, a Belgium-based enterprise software company in the EHSQ space.
Here is what you’ll learn:
Which channels & tactics bring the best ROI for TenForce
How ABM helps TenForce align sales and marketing
How to gain customer insights when dealing with big accounts and complex sales cycles
How TenForce measures marketing’s impact on revenue
2022-05-2737 min
Value-driven MarketingEpisode#4 with Steffen Hedebrandt, DreamdataIn the 4th episode, I talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata, about bringing client value with a data-driven mindset.
Listen to the episode to learn:
How long is the actual customer journey in B2B?
What misconceptions do B2B marketers have around data and attribution?
How do you “marry” what you can measure with things that are hard to track, to get a better understanding of what’s working in your marketing?
And a lot more, from sales and marketing alignment to how Dreamdata is growing and creating value for its audien...2022-05-1334 min
Value-driven MarketingEpisode#3 with Vukasin Vukosavljevic, LemlistIn this episode, I sit down to talk with Vukasin Vukosavljevic, Head of Growth at Lemlist. We discuss how Lemlist builds value for their clients, how they differentiate their content, how they balance user acquisition with brand building and the challenges of working with a growing bootstrapped company.2022-04-2242 min
Value-driven MarketingEpisode #2 with Miruna Dragomir, PlanableHow to drive value and attention in the crowded space of marketing technology. With Miruna Dragomir, CMO at Planable, a content collaboration platform for social media teams.
Listen to discover:
How Planable creates value for their customers and audience, through their marketing
Why value creation has to intersect with what you do as a business - and how to keep your team accountable
How Miruna and her team balance building for the long run with bringing short term ROI
Mistakes to avoid and how you can stand out in a crowded market
2022-04-1534 min
B2B Content CornerWhy Is Thought-Leadership Content Important? B2B Marketer Insider AdviceStraight from the experts … In episode 19 of the B2B Content Corner Podcast, Megan Thudium asks 7 individuals from the B2B marketing community on their opinion of thought-leadership content and why it’s important to content strategy.Elena Iordache Stoica, Head of Marketing at STOICAVictor Ijidola, Founder of the Premium Content ShopMandy McEwen, CEO of Mod Girl MarketingViola Eva, Founder of FLOW SEONabeel Keblawi, CEO at Provectus DigitalSamirah Tabassum, Content Marketing Manager at SentiSum Megan Thudium, CEO at MTC | The Content AgencyGain relevant insights!2022-04-1115 minB2B Content Corner019 Why Is Thought-Leadership Content Important? B2B Marketer Insider AdviceStraight from the experts … In episode 19 of the B2B Content Corner Podcast, Megan Thudium asks 7 individuals from the B2B marketing community on their opinion of thought-leadership content and why it’s important to content strategy.Elena Iordache Stoica, Head of Marketing at STOICAVictor Ijidola, Founder of the Premium Content ShopMandy McEwen, CEO of Mod Girl MarketingViola Eva, Founder of FLOW SEONabeel Keblawi, CEO at Provectus DigitalSamirah Tabassum, Content Marketing Manager at SentiSum Megan Thudium, CEO at MTC | The Content AgencyGain relevant insights!2022-04-1115 min
Value-driven MarketingEpisode #1 with Nicole Lontzek, CELUS.IOHow to stay authentic and build trust when marketing a complex product to a technical audience. With Nicole Lontzek, Head of Marketing at CELUS.IO 2022-04-0637 min
Value-driven MarketingWelcome to Value-driven Marketing PodcastWelcome to Value-driven Marketing Podcast: discover why we created the show and what to expect from it.2022-03-2202 min
SmartBill Podcasts#PrimaMeaAfacere - Cum ne promovam online?Elena Iordache Stoica, de la agentia STOICA ne vorbeste despre cum ne putem promova online la inceput de drum in antreprenoriat, la #PrimaMeaAfacere.2021-09-071h 20
D-PODCASTAutomatizarea in Marketing. Elena Iordache Stoica // Digital Marketing Strategist Stoica & COAutomatizarea nu mai reprezintă demult un proces specific doar firmelor și companiilor tech. În acest moment automatizarea reprezintă un element nelipsit în majoritatea industriilor puternice. Aproximativ 29% dintre acțiunile de la locul de muncă sunt realizate de mașini.
91% dintre oamenii care activează în domeniul marketing-ului online văd automatizarea ca pe un factor crucial în succesul activității lor de marketing. Cu aceste două statistici este de acord și invitata noastră, Elena Iordache Stoica, Digital Marketing Strategist în cadrul agenției de marketing Stoica & CO, în cadrul celui mai nou episod marcă înregistrată #dpodcast.
Elena ne-a oferit o serie d...2021-06-0819 min