Shows
Conversion Tracking PlaybookThe State of Multi-Touch Attribution in 2025: What’s Working, What’s Broken, and What’s NextMulti-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA stands today—and where it’s headed in an AI-dominated future.This episode covers:What’s changed in the past year in attribution expectations and toolingThe real-world complexity behind UTM data, funnel depth, and session gapsWhy many brands are still flying blind despite better toolsBuilding a lean, modern MTA tech stack that doesn’t cost $15K/monthCreative ways brands a...2025-06-1838 minConversion Tracking PlaybookMeta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin GoodwinOmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock massive offline growth.You’ll learn:What Omni Ads are and why Meta is prioritizing themHow a national retailer saw a 307%+ lift in in-store purchasesHow to set it up in Elevar in under 60 secondsWhat creative works best (and what doesn't)The real story behind the inflated “video game numbers”Tips for smarter attribution, MMM valida...2025-06-1125 min
SRI360 | Sustainable & Responsible Investing, Impact Investing, ESG, Socially Responsible InvestingElevar’s Bold Bet on 50 Million Entrepreneurial Households as Growth Engines in Emerging Markets (#072)In this episode, I speak with Sandeep Farias, Founder and Managing Partner of Elevar Equity. If I wanted to describe Sandeep in one sentence, I'd probably say he’s a nomadic child of India’s landscapes who became an impact investing titan.His early life was shaped by his father’s multiple assignments in the State Bank of India. From spending time in the mountains of Mount Abu to the chaos of Bangalore, he found a unique perspective on adaptability and resilience.In our conversation, Sandeep openly talks about the beginnings of his career, where he wen...2025-01-291h 27Conversion Tracking PlaybookSplit Testing Facebook Pixels: What You Need to KnowToday's episode explores the reasons behind the hesitation brands might feel when considering switching their implementation of Meta pixels (e.g. Native Shopify => Elevar), we discuss the architecture and implementation of effective split tests, and we outline the key metrics and strategies for evaluating pixel performance.2024-10-2418 min
Conversion Tracking PlaybookUser Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign PerformanceEvery platform, like Meta, Google, and Klaviyo, want (need) a way to identify new and returning users to help maximize the ROI on your campaign performance. Historically this was primarily done through cookies. But over the last several years there have been solutions, like Elevar and others, that have focused on helping these platforms extend their lookback window. Learn the nuances of how User IDs work and their impact on performance.2024-09-1817 minConversion Tracking PlaybookFuture of Affiliate Marketing: Insights from Jonathan Snow and AI-Driven AdvertisingIn today's episode, Brad Redding and Jon Cairo are joined by Jonathan Snow of The Snow Agency / Avenue Z. We dove into the future of advertising, critiqued Apple's privacy stance, and highlighted the power of TikTok Shop for affiliate marketing. Jonathan shared insights on leveraging user-generated content over high-budget videos and emphasized the importance of strong commission offers to attract affiliates. We also discussed the rise of social commerce, third-party attribution tools, and the potential impact of Apple's ad strategies. -----We release new episodes every week that go deep into the world of tracking, a...2024-06-0531 minConversion Tracking PlaybookThe Impact on Revenue When These Brands Dropped all Meta and Google TrackingIn this episode Brad Redding and Jon Cairo are joined by Mikko Rekola from Woolman to discuss whats new with Shopify Markets, how brands in Europe are doing that have removed all Meta and Google tracking, Shopify's enterprise move, and where brands are moving on to from Google Analytics. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:WoolmanEllisConnect with Mikko-----And if you're new to E...2024-05-0940 minConversion Tracking PlaybookHoldout Experiments + AI Examples with Data + State of CDPs + Cohort Analysis w/Scott Zakrajsek from Power DigitalIn this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Connect with Scott on LinkedInConnect with Ben on LinkedInPower DigitalR...2024-05-0244 minConversion Tracking PlaybookExpert Session: How To Manage GDPR and CCPA Compliance for D2C Brands to Help Avoid LawsuitsThis week is a jam packed episode with privacy compliance experts to help you understand and navigate the nuances of privacy law around data tracking in the US and Europe. You'll learn about gotchas getting brands in legal trouble today, when you need to get serious about compliance for your brand, the steps to take to get and remain compliant, and what is changing in the US in 2024.Plus you'll hear Q&A from Elevar's Vishal Gor and Felipe Maté with questions we receive daily from Elevar customers on consent setup. If you'd like to c...2024-04-2549 minConversion Tracking PlaybookWhat's New With Data Warehouses & Analytics Automation Potential + How Data Moats Impacts Sale of Business w/Jacob Cook from TadpullIn this episode Brad Redding and Jon Cairo are joined by Jacob Cook, Founder of Tadpull, to get into the weeds on data warehousing, ML and AI use cases within your data warehouse, how to sell data executives, how quality data can drive better personalization and journeys, plus much more in this jam packed episode.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:TadpullSean from Tydo Puma PostPuma GCP Announcement 2024-04-1637 minConversion Tracking PlaybookHow To Provide Value as an Analyst or Internal Product Champion with Ben Zitney @ DaasityIn this episode Brad Redding has Ben Zitney (Product Manager at Daasity) on to talk about how to provide value from your data analysis to your internal stakeholders. We discuss prioritizing taking action, forecasting, why 100% of a/b tests are educational, where you will waste time and opportunity costs, and why thinking like a Product Manager will help you crush every presentation and meeting.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:DaasityBen...2024-04-0934 minConversion Tracking PlaybookCRO Learnings and Personalization Tips from Cotopaxi's Kirby CrookIn this episode Brad Redding and Jon Cairo have Elevar Alum and now CRO lead at Cotopaxi, Kirby Crook, to talk all things CRO. We talk CRO brand vs agency differences, how Cotopaxi leverages 3 core customer feedback mechanisms throughout the year to drive insights across the business, tools and personalization, and we go through 2 Guess The Test examples from experiments that Kirby has executed with Cotopaxi. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Summit2024-04-0243 minConversion Tracking Playbook10 Ways to Enrich Your Customer List to Find Hidden Gems, Reduce Churn, and Maximize Profitability of Your OffersIn this episode Brad Redding and Phillip Crow share 10 use cases of how to enrich and score your customer list to extract more incremental profit from your marketing efforts. Examples include finding hidden gems that appear like your best customers, identifying what retail locations have the highest density of customers that look like your best customers, calculating your TAM compared to your competition, identifying what channels are most likely to convert customers and when, when your best customers are competitor shopping, and more. -----We release new episodes every week that go deep into the w...2024-03-0728 minConversion Tracking Playbook9 Trends to Start 2024: Meta Segmented Events, Shopify's Future in AI, Enhancing Zero Party Data, and MoreIn this episode Brad Redding shares 9 trends that he's seeing to start the year. These trends are from customer conversations, support tickets, what's being talked about at various events, etc. Trends discussed include: Shopify's AI future, Meta segmented conversions, segmented zero party data collection, TikTok Shops (and whats next), and more Consent updates. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar SummitBen Zettler DigitalConsent Q&AShopify A...2024-02-2322 minConversion Tracking PlaybookPropensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These ModelsIn this episode Brad Redding talks about the concept of Propensity Scoring -- what it is, how these models are built, the benefits to improving marketing ROI for brands, and a few real life examples. You already see flavors of this in your marketing tools today -- like Klaviyo's expected next order date on user profiles. Expect to see more of this in 2024. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar ChangelogCheckout E...2024-02-0729 min
Conversion Tracking PlaybookElevar Joins Forces With Buxton: An Interview on Why + What Problem We're Solving w/Buxton CEO Jim SwiftIn this episode Brad Redding, Founder & CEO of Elevar and Jim Swift, CEO of Buxton, discuss the acquisition and what this means for the world of D2C and Retail brands. You'll learn a bit about Buxton's history, the technology behind Buxton, and what it brings to Elevar's customers. Elevar + Buxton coming together creates an omnichannel powerhouse empowering brands to create exceptional customer journeys and implement true personalized 1:1 marketing strategies -- tune into this episode to hear Brad and Jim get into the weeds on how this future looks!-----We release new episodes every...2024-01-1727 minConversion Tracking PlaybookHow To Segment Q4 Buyers to Enhance 2024 Marketing Efforts + Top 10 Remarketing Audiences + LTV Bidding with John Tucker @ CQLIn this episode Brad Redding and Jon Cairo have John Tucker, a Senior Data Analyst at CQL, to share segmentation tips for your Q4 purchasers that should be considered in email and SMS flows, how to leverage these segments in your 2024 larger marketing campaigns, gotchas of Q4 year over year data analysis, and how to think about maximizing audiences across your marketing stack. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:CQL WebsiteConnect w...2024-01-0939 minConversion Tracking Playbook4 Frameworks for Strategic Planning Going Into 2024In this special episode Brad Redding, our Founder & CEO, shares 4 frameworks that you can use in your own 2024 forecasting. You'll learn about the L4 forecasting model and how this grounds reality, a 10 year -> 3 year -> 1 year strategic plan process, pre-loading your calendar for all of 2024 with your big rocks (including personal initiatives, too!), and a trick learned from David Cancel (Founder of Drift). -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:DriftJesse I...2023-12-1331 minConversion Tracking PlaybookPrivacy Updates: Google Consent Mode v2 + Shopify Consent Setting Updates + Firefox Auto Cookie BlockingIn this episode Brad Redding will share recent updates from the last month in the world of privacy and compliance. The big announcement was Google Consent Mode v2 which has major implications for EEA/EU advertisers that you need to be aware of and make plans to update to. You'll also learn about the Firefox test in Germany that is auto-blocking all cookie consent banners auto-magically and what this may mean for future. Never a dull day in the world of tracking!-----We release new episodes every week that go deep into the world...2023-12-0623 min
Conversion Tracking Playbook95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew MarconiBrad is joined by Drew Marconi, Co-Founder & CEO of Intelligems, to talk price optimization. You'll learn about some of the data and experiments that brands have run with Intelligems, why 95% have found better pricing packages, some creative BFCM campaign testing Drew is seeing brands perform, and how to continue pricing optimization through the end of year and into January. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:IntelligemsElevar Summit session with Drew and D...2023-11-2131 min
Conversion Tracking PlaybookHow Much Traffic is iOS17 Impacting So Far + GA4 Reporting Quirks + Youtube Legal Fight in EuropeBrad and Jon catch up on a variety of topics including GA4 reporting quirks to be aware during holiday analysis, views on our analysis done on iOS17 traffic so far, what we think big platforms really care about customer data wise, the YouTube Ad Blocker legal fight going on in Europe, and data pipelines. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Purchase Event Grouping from ElevarYoutube AdBlocker EU PrivacyDaasity2023-11-1634 min
Conversion Tracking PlaybookCrossroads of Privacy and Performance Marketing + Walled Gardens + Privacy Impact on Media with Mohammed Hedadji from NodusToday's episode features Brad Redding and Mohammed Hedadji talking about the crossroads of privacy and performance marketing. In this episode you'll learn about anonymized data modeling & accessibility, the direction of SmartBidding and campaign consolidation in Paid Platforms, how marketing organizations should weigh their options when it comes to building the data infrastructure to support at-scale paid marketing, and how a walled garden future may look for eCommerce and media brands.Connect with Mohammed and Brad on LinkedIn. Get in touch with Mohammed at Nodus.io-----We release new episodes...2023-11-0344 minConversion Tracking PlaybookWho Crushed Holiday Last Year (and why) + Progressive Profiling Email Signups w/Klaviyo + How To Convert Window Shoppers w/Ben ZettlerToday's episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. You'll learn about enriching Klaviyo profiles for better flow segmentation, what brands crushed holiday last year and how, what types of promotions Ben sees fall flat, and some last minute tips that anyone could implement in a few minutes to maximize holiday.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Dylan Ander's talk from Elevar Summit2023-10-2637 minConversion Tracking Playbook10 Conversion Tracking Tips to Ensure Accurate Tracking + Improvement in Site Speed for Q4We're back after a 2 week hiatus as we prepped for our Elevar Summit 2023! In this episode you'll hear 10 tips to ensure your conversion tracking is accurate throughout the Q4 holiday season + some quick suggestions to maximize site speed performance. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Summit Full ReplayPost Purchase Upsell TrackingCheckout Extensibility UpgradeKlaviyo Server-Side Tracking SetupGA4Realtime ReportTydo F...2023-10-1316 minConversion Tracking PlaybookHow Tracking Works in The New One Page Checkout for ShopifyLearn about the step by step tracking nuances of Shopify's new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar Summit Shopify One Page CheckoutCheckout Extensibility -----And if you're new to El...2023-09-2824 min
Conversion Tracking PlaybookBFCM Opportunity Segments to Market To + Inventory Fallback Planning with Alex Romac @ TydoBrad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories?-----We release new episodes every week...2023-09-1534 min
Conversion Tracking PlaybookHow To Build Real-Time Reports in Looker Studio with Your GA4 Data with Stockton FisherA special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and Mediauthentic to conduct walkthrough of building Looker Studio reports, including real-time metrics, from your GA4 data. Before getting into the training, we also discuss nuances and "gotchas" of GA4's UI reporting that causes confusion and leads to incomplete analysis.To watch the Youtube version with screenshare go here: https://youtu.be/FHj9Bs8vvGY-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion...2023-09-0748 min
Conversion Tracking PlaybookProtecting Brand Equity + How To Properly Seed Influencers + Rapid Fire CRO Tips w/Jacob Hagberg of Sky DiamondBrad Redding is joined by Jacob Hagberg, CDO of Sky Diamond Elite, to share his unique experiences working with Fashion and Luxury brands such as Prive Revaux and Mother. You'll learn about brand vs direct marketing and measures taken to protect brand equity; how Jacob's team likes to seed influencers to maintain brand vision when you don't have full control, and Jacob's page by page CRO tips. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Sky D...2023-08-3030 min
Conversion Tracking PlaybookHow Better Gifting Experiences Drives More Revenue + Smart SMS Automations + CAC vs MER Analysis with Adam Sharon-Zipser from Elephant RoomBrad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis. Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----L...2023-08-2338 min
Conversion Tracking Playbook5 CRO Tips for BFCM + User Testing Research Ideas + CRO Deep Dive with Laura Stude @ SurefootBrad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion optimization and user testing. You'll here Laura's go-to BFCM conversion rate optimization hacks, how to implement a usability scorecard, how to conduct your own user research, and overall trends in CRO.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Neilsen Norman Group (UX research)The Mom Test BookSurefoot website...2023-08-1740 min
Conversion Tracking PlaybookGA4 for Big Query: What's the ROI, Real-Time Reporting, and Insights from Interview with Johan van de WerkenBrad Redding, Founder & CEO @ Elevar, and Jon Cairo, Lead Solutions Engineer, discuss their takeaways from an interview with Johan van de Werken, who is widely regarded as one of the top thought leaders in the Big Query and GA4 landscape. You'll learn about how to compare Big Query to a Google Sheet, how to build realtime streaming reports that work for GA4, whats the ROI for a brand owner investing into Big Query.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----2023-08-1024 minConversion Tracking Playbook“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing PixelsBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the term signal and specifically what signal loss refers to. You'll learn the definition of signals when it comes to marketing pixels, why signal is important, the types of data that make up a signal, where this data that encompasses signals comes from, explicit vs implicit signal data, and headwinds that are impacting signal. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:F...2023-08-0328 minConversion Tracking PlaybookLife in GA4: Known Issues, Common Reporting How-To's, and Gaps Impacting CROBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 7 of the most common questions and known issues that Elevar customers are facing with their transition to GA4 reporting. Hear about options for real-time reporting, data thresholding, reporting scopes, behavior event tracking and more.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Reporting Scopes ExplainedTop 7 Most Common Questions ExplainedElevar's GA4 Integration and Training Options-----...2023-07-2018 min
Conversion Tracking PlaybookHow D2C Brands Can Start Podcasting to Drive Community and Conversions w/Kurt Elster (plus his hidden gems of Shopify apps)Host of The Unofficial Shopify Podcast, Kurt Elster, joins Brad Redding to share his insights on how D2C brands & marketers can get started in the booming world of podcasting to build a loyal audience. You'll learn tactical tips that save hours in production time, the mental battle through the first 100 episodes, how to measure the impact of podcasts, and a few of Kurt's hidden gems of his favorite Shopify apps and native features.Connect with Brad on LinkedInConnect with Kurt here-----We release new episodes every week that...2023-07-1232 minConversion Tracking PlaybookBrad on the Hot Seat: Listen to a Live Q&A Grilling from Nevin Jethmalani on All Things Tracking & ElevarIn this new and unique episode format, one of our regular listeners and Elevar partner, Nevin Jethmalani of The Bondchain Group, asks Elevar Founder, Brad Redding, questions on all things related to tracking, cookies, Elevar features, server-side tracking, etc. There was no sharing of questions before the recording so these answers are raw uncut!Prior to recording Nevin shared regular feedback on episodes and suggested a great topic that might be good for non-technical marketers: "Have you thought about having a customer just ask you questions that they have and you answer them live?". So that's what...2023-07-0544 min
Conversion Tracking Playbook100K Spend/Day Myths from Big Ad Accounts + Competitive Marketing Advantages with Nigel Thomas @ Alpha InboundBrad Redding (Founder & CEO of Elevar) is joined by Nigel Thomas (CEO of Alpha Inbound) to talk about the intersection of tracking & marketing. Nigel shares their process of executing outsized results through media buying + content creation + CRO, myths they've learned are simply not true from large daily spends, and what to look out for when scaling from small to medium to large spends. Connect with Brad on LinkedInConnect with Nigel on LinkedIn-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion o...2023-06-2237 min
Conversion Tracking PlaybookiOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About ItBrad Redding and Jon Cario discuss the new iOS17 announcement around Link Tracking Protection and the impact this has on your conversion tracking. During this episode they discuss what this change actually means to your tracking (i.e. what might break), how it impacts link trackers like Facebook, Google, UTMs, Klaviyo & others, and what changes or workarounds may come about to mitigate issues.Connect with Brad on LinkedInConnect with Jon on LinkedIn-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion...2023-06-1528 min
Conversion Tracking PlaybookDeep Dive with Simo Ahava on Intersection of Technical & Marketing Skills, Future of Webkit's Impact on Tracking, and Listener QuestionsBrad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding -- no GA4 talk on this episode. Instead you'll learn about what skills Simo thinks are critical for technical marketers today and how to apply within a D2C org. Plus you'll hear thoughts on where Webkit and the potential future of server-set cookies, identity management, and where this intersects with digital marketers on Shopify today. Simo also answered a few listener questions from Jenna @ Daasity, Mikko @ Woolman, Kayle Larkin, and Mani @ Digital Dames!-----We release new e...2023-06-0849 minConversion Tracking PlaybookClient vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking w/Jon Cairo and Jerica KrakowskiThe Elevar Product Crew -- Brad Redding, Jon Cairo, and Jerica Krakowski -- answer 101 questions about client vs server-side set cookies, what the difference means for performance marketers, what User IDs are and how they compare to cookies, and how conversion tracking pixels rely on both to sync user behavior with marketing activities such as clicking ads, emails, or text messages.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Session Enrichment by ElevarFacebook...2023-05-3140 minConversion Tracking PlaybookTop 10 Lessons Learned Rebuilding & Replatforming on Shopify with Adrien Levinger of FAV SolutionWe are officially in new website launch season! In this week's pod, Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Adrien Levinger, Founder & CEO @ FAV Solution (Connect on LinkedIn), talk about top learning lessons when launching a new storefront on Shopify. You'll learn about gotchas that have gone wrong, performance improvements within 2.0 theme building, SEO, pre and post launch analysis, and building ahead of Q4. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:C...2023-05-2331 minConversion Tracking PlaybookWhat Is Facebook's New Dataset in Events Manager + What Data Facebook Really Wants to Help You Lower CPMsBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook's new Dataset UI in Events Manager and talks through the nuts and bolts of Facebook event tracking and user data collection, why it's important to Facebook, and how it impacts the $$ you spend with Facebook. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Facebook Dataset DocsElevar's Facebook Performance Overview w/Video-----And i...2023-05-1815 minConversion Tracking PlaybookHow Click Ad Fraud Wastes Millions in Spend & What To Do About It w/Dr Augustine FouBrad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine Fou (Founder of Fou Analytics) who has spent a large part of his career researching Ad Fraud and the impact this has on advertising. You'll learn how ad fraud still impacts advertisers on platforms like Meta, TikTok, and Google, how to measure ad fraud, and steps you can take to mitigate the wasted spend with your own budget.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization....2023-05-1044 minConversion Tracking PlaybookHow ChatGPT Automated Data Analysis Will Blow Your Mind via Copilot in Microsoft ClarityBrad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Ravi Yada (Product Lead @ Microsoft Clarity) to discuss how ChatGPT and AI is going to disrupt day to day data analysis for eCommerce brands in 2023. Ravi shares how Clarity has been building AI-powered Copilot into Clarity to make the process of data analysis => insights => recommendations nearly instantaneous. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:ClarityCopilot by Clarity2023-05-0238 minConversion Tracking PlaybookGoogle Ads Tag or Linked GA4 Conversion + DPA Gotchas with Server-Side + Safari 16.4 StatsBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares what Elevar customers are seeing when comparing Google Ads conversions from direct tags vs GA4 linked conversions, why marketing platforms that manage display campaigns don't want to move all server-side, and some stats on Safari 16.4 usage to date.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Impact of Safari 16.4 on Tracking Google Ads vs GA4 linked conversion comparisonGA4 Audit Replay2023-04-2719 minConversion Tracking PlaybookWill the New Safari 16.4 Impact Your Marketing like iOS14?Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares thoughts on Safari 16.4 and the impact from the latest Webkit rollout that targets solutions extending cookie expiration. How does it impact Meta advertising? Is it worse than iOS14? Will it impact your own tracking? Listen in to hear Brad's thoughts. Plus read our quick guide referenced below on Cookie Expiry overview!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar's overview on Cookie Expiry...2023-04-1317 minConversion Tracking PlaybookQ&A: Microsoft Clarity Automated Analysis AI + GTM in Shopify Web Pixel + GA4 vs UA Reporting with Jon CairoBrad Redding has three-time guest Jon Cairo on to talk about Microsoft's potential plans for Clarity automated data analysis, how to handle GTM in Shopify's web pixel manager, UA vs GA4 report comparison, tracking on headless sites, and improvements to email marketing flows.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Microsoft ClarityGA4 Shopify Slack Group (for report examples, etc)Elevar Headless docShopify GTM Pixel Doc...2023-04-0435 minConversion Tracking Playbook7 ChatGPT Examples for Data Analysts and CRO Strategists + Shopify's GTM Web Pixel IntegrationBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks through 7 ChatGPT prompts he used to test out results from a data analytics and CRO strategist perspective (including copy/pasting loads of data into prompt to analyze). Plus he shares news about Shopify's Google Tag Manager Web Pixel integration and what to look out for before diving in headfirst. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Shopify GTM Pixel DocElevar's GTM P...2023-03-3023 minConversion Tracking Playbook5 CRO & Data Analysis Tips + Elevar Index BenchmarksBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 specific examples of onsite conversion optimization improvements and the underlying data behind them. Brad also shares how to calculate the data behind a UX issue we found that could make a customer an extra $50K/month. Plus you’ll learn about Elevar’s new public Benchmark that charts key metrics like conversion rate, RPV, and others by revenue band, vertical, and date range. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization....2023-03-2425 minConversion Tracking PlaybookSpecial GA4 & Shopify Episode -- Going Deep On Reporting Changes With Dan LeBlanc @ DaasityBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), share the details on what they are seeing on the data collection side of GA4 and the data reporting differences when comparing to Universal Analytics. It was a live Q&A with customers and partners of both companies -- so you can hear what others are thinking about as well. Bonus -- you'll hear Brad's breakdown on the new native GA4 integration that Google just released for Shopify. -----We release new episodes every we...2023-03-1541 minConversion Tracking PlaybookLink Attentive Signups to Klaviyo Shopping Activity to Improve Performance + New Headless & Non-Shopify Tracking Support + New Checkout & GA4 UpdatesBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), shares a tip on ensuring Attentive signups and Klaviyo activity is connected, Elevar's new support for non-Shopify sites like headless and custom landing pages, TikTok post-purchase survey data reporting, the latest news and updates related to GA4, and what we're seeing with Shopify's Checkout Extensibility rollout.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- Attentive +...2023-03-0621 minConversion Tracking PlaybookLearn The Power of Analytics Reporting Automation via Big Query with Gabriel FreemanBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Gabriel Freeman, Founder of GLC Analytics (Connect on LinkedIn) perform a working session on how to get Big Query connected to Google Sheets to automate daily and weekly reporting for your eCommerce brand (visit YouTube for our full video version).Big Query sounds scary -- but this shows how a non-technical marketer can get up and running using free tools to set the foundation for your own data warehouse. You'll learn how to pull in your Shopify order and customer data, blend with other datasets like...2023-02-2138 minConversion Tracking PlaybookGoogle's New "iOS 14" Rollout + Shopify Sunsetting checkout.liquid and Order Status Page ScriptsBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about Android's new "iOS-like" privacy rollout and the impact on consumer tracking, Shopify's new checkout updates, the sunsetting of checkout.liquid and order status page for managing scripts -- and how an overflowing bathtub relates to GA4 July timeline.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- Google's Privacy Sandbox...2023-02-1517 minConversion Tracking PlaybookThe Evolution of Elevar: Where We Started and How We Adapt With Our Customer NeedsBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) joins the eCommentary Podcast with Andy Gray to discuss the evolution of Elevar since founding, how we apply customer insights to our roadmap, the nuanced differences of client-side vs server-side tracking, and how the tracking headwinds are impacting advertising and attribution today. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- eCommentary Podcast...2023-02-0639 minConversion Tracking PlaybookMeasurement Do's and Don'ts for Brands Selling in EU + Shopify Markets + D2C Risk AssessmentBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) is joined by Mikko Rekola (Connect on LinkedIn), Chief Evangelist at Woolman to discuss the do's and don'ts of measurement for brands operating in the European Union, Shopify Markets, GA and Big Data differences between US and EU, and the macro-economic risks that brands face in Europe. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:...2023-01-3023 minConversion Tracking PlaybookHow To Reduce CPMs & Improve Signals Sent To Facebook + How To Let Creative Dictate Targeting w/Maurice RahmeyBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) is joined by Maurice Rahmey, Co-Founder of Disruptive Digital and 5 Year Facebook Alum (Connect on LinkedIn) to talk advanced Facebook data collection tactics, creative optimization, and thinking beyond the click. Learn a unique perspective on how creative can dictate targeting and scaling by letting machines do their thing.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links...2023-01-2337 minConversion Tracking PlaybookNew Facebook Pixel Changes + New Shopify Thank You Page + Trends on CCPA and GDPR Consent UsageBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares feedback on recent reports regarding Facebook Pixel changes and tracking issues; a new Shopify thank you page roll-out that requires a different tracking setup, and trends we're seeing around privacy and consent needs from new customers.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- Twitter thread on pixel issues2023-01-1921 minConversion Tracking Playbook4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @EnaviBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Anthony Morgan, Founder @ Enavi (Connect on LinkedIn) talk about how to conduct a 4 step customer research and competitive analysis process to help improve your conversion rate. You'll also learn about some of the biggest test & experimentation wins that can be applied in 2023. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- E...2023-01-0946 min
Conversion Tracking PlaybookHow To Configure & Extract Insights From Your Data Stack with Andrew Campbell @ OpenStoreBrad Redding and and Jon Cairo from Elevar host special guest Andrew Campbell, Head of Data Science at OpenStore, to dive deep into data warehouse use cases and tips to get started, competitive advantages to maintaining your own data warehouse, how OpenStore operates their data stack to extract insights, why the iOS14 release and potential impact may have been a crutch for some, and how OpenStore approaches valuations when acquiring D2C brands -- what metrics matter.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion o...2022-12-1536 min
Ilumina, Impulsa e Inspira illyRe-elevarRe-elevar
Re-elevar
es compartir al
universo espiritualmente
cómo, en dónde y con quién
amas, deseas y quieres estar y ser
hasta trascender en tu sabia plenitud…
.
Re-elevar
es comunicar
tus secretos íntimos
para evitar que otros dejen de
admirarte, reconocerte y valorarte…
.
Re-elevar
es publicar qué y quién
importa en tu vida: En
frases, imágenes, poemas y
textos expresas cuan y con
quién eres amoroso, comprometido,
generoso, egocéntrico, encantador,
humilde, leal, sabio y sincero eres…
.
Re-elevar
es acercarte a quién
aprecia y reconoce sus circunstancias,
sin desconfiar y sin expectativas ;
hasta conocer la versión exten...2022-12-1004 minConversion Tracking PlaybookShopify's Native GA4 Release + 2 Trends We're Seeing Going Into 2023Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares a few quick updates on GA4, why December 17th is such a big day, BFCM week benchmarks, and trends that he's seeing from Shopify merchants going into 2023. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links from episode:- Ben Kruger (Dec 17th data point)- Shopify GA4 Release Notes- Hydrogen from S...2022-12-0713 minConversion Tracking PlaybookTracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQsBrad Redding, Founder & CEO @ Elevar and Jon Cairo, Lead Solutions Engineer @ Elevar, go back to the basics in this episode talking about tracking 101:- Basic definitions - Why conversion tracking is not a new problem- Why technical marketing matters to compound business growth- How tracking works online- Difficulties with tracking- Is tracking needed if you only advertise on one channel- GA4 data driven model- Tracking beyond attribution enforcements Enjoy!-----We release new episodes every week that go de...2022-11-3040 minConversion Tracking PlaybookData I Look at to Analyze Year Over Year Q4 PerformanceBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his process for performing year over year analysis to answer questions like "Why is ____ down compared to last year", "What trends are impacting our performance?", "Where should I focus my optimization efforts for the remainder of the year?". Use these simple frameworks to help you get more out of your Google Analytics data in a limited amount of time.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you...2022-11-2219 minConversion Tracking PlaybookThoughts on Future of Compliance, Consent Management, and Why The UX Needs a Major OverhaulBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the future of consent compliance (GDPR, CCPA) and why the experience for end users, brand owners, and consent integrators needs a major overhaul. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links:Elevar's Server-Side Consent Integrations-----And if you're new to Elevar, Elevar automates server-side conversion tracking for S...2022-11-1619 minConversion Tracking Playbook10 Data Analysis and Conversion Optimization Tips to Help Crush Holiday Performance GoalsBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about merchandising funnel reports in GA4 and Universal Analytics, why content measurement is critical during holiday & how to do it, optimizing the Rebuy Smart Cart with Attentive opt-ins, post-purchase SMS flow tips, and how to tag Google Ads events to track holiday traffic. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links:Bandit A/B Testing2022-11-0819 minConversion Tracking PlaybookReal-Time Reporting During BFCM -- What to Expect & Where to CheckBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks about real-time reporting needs during peak Black Friday Cyber Monday shopping days. Learn what to consider with Universal Analytics, GA4, Elevar, and how to trust your setup is working as expected if you see delays in reporting. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links:GA4 Real-Time ReportingElevar Real Time ReportingG...2022-11-0222 minConversion Tracking PlaybookShopify's New Checkout Extensibility for Plus Stores + Shopify Pixels FAQs AnsweredBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), answers the most commons questions that Elevar customers have had about Shopify's New Checkout 1 Upgrade and the new Pixel Manager and Web Pixel API. Questions include differences for Plus and Non-Plus stores, options for upgrading, options for rolling back, what gaps to expect, how checkout.liquid is impacted, and more.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links:2022-10-2428 minConversion Tracking PlaybookBandit Testing During Q4 Holiday to Maximize CRO Gains + A/B Test Winners from Last YearBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks about the concept of Bandit Testing during high traffic short time periods (like holidays!) to maximize the gains from your experimentation and a/b testing program this Q4. You'll also learn about a/b test learnings from previous holiday periods to boost your performance this holiday season.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links:Pricing...2022-10-1116 minConversion Tracking PlaybookShopify's New Pixel & Web Pixel API Feature Release -- What It Means For Your TrackingBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks all about the new Shopify Pixels feature just released for all Shopify Plus and Non-Plus merchants. The Web Pixel API is part of the larger ongoing rollout of the new faster and optimized checkout from Shopify. If you currently rely on adding tracking into the checkout.liquid file or use Google Tag Manager inside checkout this is a must-listen.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you...2022-10-0424 minConversion Tracking PlaybookProduct Led Growth and Product IQ Conversion Analysis with Aman Advani @ Ministry of SupplyBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Aman Advani, Co-Founder @ CEO of Ministry of Supply, talk about building a Product IQ metric from conversion data to help drive product design, marketing, and strategic business decisions. This is a must-listen for brand owners who lead with product!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links:Ministry of SupplyLimited Supply Podcast2022-09-2612 minConversion Tracking PlaybookCookies 101: A Simple Breakdown on 1st vs 3rd Party Cookies + How To Analyze Cookies on Your WebsiteBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) walks through the difference between 1st and 3rd party cookies, why marketing isn't dead after Google Chrome "bans" 3rd party cookies, why you are already living in this future (of no 3rd party cookies), how to analyze cookies on your own site, and takeaways to consider. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.----------And if y...2022-09-1917 minConversion Tracking PlaybookAsk Better Questions to Get The Answers You Need From Your DataBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 40 questions that Elevar customers have asked during their onboarding process. Specifically the questions that they need answers to from their Google Analytics data. You'll also hear why "accurate data" is so subjective and can be source of confusion without clarity amongst teams. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Articles referenced:Analytics Ninja iOS15.5 impact on g...2022-09-1229 minConversion Tracking PlaybookShopify FB CAPI Integration vs Elevar FB CAPI Integration + Hydrogen Headless Site LaunchBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down the article from Disruptive Digital that spoke in detail about the under-performance of the native Shopify + Facebook CAPI Integration. Plus you'll learn about how Elevar's server-side integration works and a Hydrogen site launch from SKIMS + SDG. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Articles referenced:Disruptive Digital articleSKIMSSDG2022-09-0625 minConversion Tracking PlaybookIs Google Tag Manager Really What Brands Want + 5 More Unique Perspectives on Data AnalysisBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 unique perspectives on tracking, data analysis, and conversion rate optimization. You'll hear his thoughts on:Is Google Tag Manager really what businesses want?Why is CRO based analysis is an after-thoughtWhat is the most impactful set of data you can glean from analyticsSegmenting A/B tests by campaign5 skills that help make the best CRO strategists-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an...2022-08-2918 minConversion Tracking Playbook9 Holiday Prep Tips for Data Collection, Site Speed, Conversion Tracking, and Conversion OptimizationBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 9 tips to help prepare for holiday shopping season. Tips include cleaning up old (or slow) tracking scripts, pausing or delaying scripts during heavy traffic periods, update event tracking for insights, when to a/b test, and how to handle coupon hunters. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:CRO EpisodeAllbirds coupon code p...2022-08-2223 minConversion Tracking PlaybookImprove Email/SMS Opt-Ins Around Key Events like Add to Cart and How It Can Help Facebook, TooBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick updates on Twitter Conversion API and the Google Tag. Then dives deep into a challenge with onsite email & SMS collection, the opportunity to improve this around key interactions like add to carts, and how this can be helpful for conversion rate and optimizing remarketing efforts through better tracking. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:2022-08-1526 minConversion Tracking PlaybookGlobal Checkout Tracking, Facebook Ads Over-Reporting, Headless Data Layer Testing, and 7 More Recent Customer QuestionsBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team. Topics include:Tracking on Global-E/International checkoutsFacebook over-attributionHeadless data layer implementation and testingSubdomain landing page trackingCustom event naming convention for Google AnalyticsWhat type of data does Elevar collectIs Shopify split-testing their checkout?Why are Elevar's order notes missingBlending data layersCan you split conversions from native Google Shopping app-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. B...2022-08-0829 minConversion Tracking PlaybookConversion Copywriting Tips + AI Copy + Adapting Copy to Market Conditions + Analyzing Email Performance w/Nikki ElbazBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and guest Nikki Elbaz (Connect on LinkedIn and Twitter), talk all about converting via copy and emails. Nikki is a legendary conversion copywriter and shares her tips on where she goes for inspiration, brands that are crushing the copywriting game, copywriting changes during market changes, how she analyzes email performance today, and thoughts on AI copywriting. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.2022-08-0142 minConversion Tracking Playbook6 Ideas For How To Market in a Downturn + Predictions on BFCM Holiday SalesBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down Harvard Business Review's guide on How To Market in a Downturn with 6 ideas that meet your customer where they are in today's market. You'll learn about the 4 types of cohorts like the "Life for Today" customer and tactics to maximize your marketing potential. Plus you'll hear thoughts on this upcoming holiday BFCM and why sales may pull back even earlier than November. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure t...2022-07-2526 minConversion Tracking PlaybookTwitter & GA4 Tracking Updates + The What, Why, and How of Consent ManagementBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick news on announcements from Twitter and GA4 on updates to their tracking (GA4 now has conversion rate metrics!). Plus learn about the in's and out's of Consent Management for Shopify brands:1. What is consent management & consent mode2. How does it impact your tracking3. What are examples of different cookie categories 4. Why is compliance needed5. How does it work with client-side tracking6. How does it work with Elevar's server-side tracking-----We release new episodes every week t...2022-07-1827 minConversion Tracking PlaybookBiggest CRO Wins & Failures, Data Analysis Tips, Brand Building Systems with Chase Clymer of Honest eCommerceChase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to do a deep dive on conversion rate optimization. Some of the topics discussed:# 1 system Chase thinks brands should focus on building firstFounder vs outsourcing product-market fitApproach to blending qualitative (surveys, heatmaps etc) with quantitative dataDo you have enough revenue to test and is it worth it?Optimizing content pages through unique lead opt-insCreative optimizationBiggest CRO wins and failures We hope you enjoy!-----We release n...2022-07-1131 minConversion Tracking PlaybookWhy Google Ads Performance Max is Great, GA Data for Facebook Performance Analysis, and more with Andrew FarisAndrew Faris, Host of the eCommerce Playbook podcast (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to discuss Andrew's methodology for Facebook attribution analysis using Google Analytics and Facebook data, tracking issues he sees cause issues in platform, and why Google Ads Performance Max is crushing it today.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:eCommerce Playbook Podcast...2022-07-0633 minConversion Tracking Playbook5 Examples of Creating & Analyzing Funnels Using GA4 and Universal Analytics Custom SegmentsBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments. They include:1. GA4 -- creating cohorts by gender2. Segmenting Product and Collection landing page groups3. GA4 Path Explorer -- are your hypothesis correct in what you expect out of your landing page?4. Content analysis funnel -- how does your homepage content funnel users to the appropriate experience5. Feature analysis -- how to segment out feature usage to determine impact on conversion...2022-06-2729 minConversion Tracking PlaybookHow To Split Subscription vs One-Time Purchase Conversions for GA and Facebook + Installing Google Optimize for SpeedBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Splitting subscription vs one-time purchases via GTMSelling Plans for Shopify (subscription liquid variables)2022-06-2013 minConversion Tracking Playbook3 Facebook Pixel Tracking Issues: Spam Events, Under-Reporting of CAPI Events, $0 Conversion ValueBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 3 tracking issues with the Facebook Pixel that are impacting Elevar customers (and many more!). The big one is how to block spam events from attaching fake purchase data to your pixel but you'll also learn about a new-ish issue where CAPI events reported inside the Facebook UI are severely under-reporting (even though it works fine) and $0 conversion value shown in Ads Manager (even though value was sent). -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and c...2022-06-1319 minConversion Tracking PlaybookWhy Attribution Can Break on Custom Landing Page Funnels that Live on Subdomains + Options to FixBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the most common tracking issues we see with custom landing page funnels like headless sites, Webflow + Shopify combos, Shogun, Zipify, and Wordpress. Plus you'll learn how to implement fixes to ensure these are non-issues for your own site.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Headless Tracking Podcast w/Jon CairoURL Decorator2022-06-0618 minConversion Tracking PlaybookTikTok Deprecated Events, Snapchat CAPI Release, Klaviyo Tracking API Updates, and the new Google TagBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the latest tracking and marketing updates with your most critical marketing channels. Highlights include Google Marketing Live announcements, Snapchat CAPI, Klaviyo native app updates, and TikTok deprecated events.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:TikTok Standard EventsKlaviyo API UpdatesKlaviyo App Embed Updates (product view event)Google Marketing...2022-05-3019 minConversion Tracking PlaybookPost-Purchase Upsell Tracking on Shopify: Setup to Go Live to Platform Data Analysis in GA, Facebook, and Google AdsBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Jerica Krakowski, Technical Product Manager @ Elevar (Connect on LinkedIn), talk all about post-purchase conversion tracking on Shopify. You'll learn about primary vs upsell purchase event considerations, client-side vs server-side considerations, step by step go live process, Shopify plus vs non-plus considerations, and known limitations and issues with the post-purchase tracking setitng.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links...2022-05-2332 minConversion Tracking PlaybookGoogle Ads Enforcing Consent in EU (or risk suspension), Real-Time Reporting in GA is History, and GA4 Reporting UpdatesBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares whats new in the world of tracking from the past few weeks. Topics include Google Ads enforcement of collecting consent in EU (or risk Google Ads suspension), the demise of real-time reporting in Universal Analytics, and recent updates with GA4 as Google pushes out regular enhancements on the way to July 2023. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links R...2022-05-2016 minConversion Tracking PlaybookData Warehousing, Extracting Insights from Data Blending, Segmenting iOS Users, and more with Dan LeBlanc @ DaasityBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), discuss data warehousing integrity, impact that Dan has seen on Daasity customers from iOS changes, examples of insights that brands have extracted by centralizing data, the role of Google Analytics vs business intelligence dashboards, and the future of data between Elevar and Daasity. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links R...2022-05-1651 minConversion Tracking PlaybookHow To Measure Instagram vs TikTok New Customer Acquisition + Goal Oriented OKR Setting w/Dan @ DatasmithBrad Redding (Connect on LinkedIn and Twitter) and Dan Hansfield (Connect on LinkedIn) of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikTok vs Instagram's influence on top of funnel acquisition by primarily ignoring all other metrics except for the net # of new customers in Shopify.Show Notes:(00:40) - Gap in data expertise(03:15) - Business goal overview (09:20) - Instagram vs TikTok new customer acquisition test(20:00) - Retention...2022-05-1038 minConversion Tracking PlaybookAn Inside Peek Into Day to Day Issues that Elevar Customers Face in Tracking ImplementationsIn this unique episode, Brad Redding (Connect on LinkedIn and Twitter) shares notes from Elevar's internal daily customer success sync to provide more insight into our day to day. These are all tracking related questions or issues that our customers are facing -- from subscription tracking nuances, cross-domain for landing pages, TikTok server-side, GA4, Flow.io checkouts, Reddit, and more. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:2022-04-2518 minConversion Tracking PlaybookHow Does Conversion Tracking (what Elevar does) Compare to Other Attribution & Analytics SolutionsBrad Redding (Connect on LinkedIn and Twitter) shares the 4 most common marketing technologies that Elevar customers share - conversion tracking, attribution, survey, and business intelligence software. You'll also learn about the nuances of conversion tracking, the most common pitfalls and customizations, and FAQs that we get from our customers. Show Notes:(01:00) - 4 spokes in data collection wheel(07:30) - Pushing vs pulling data to and from analytics and marketing platforms(11:30) - Conversions aren't just purchases(17:30) - 5 of the most common questions and customizations when considering conversion tracking requirements-----W...2022-04-2131 minConversion Tracking PlaybookTop 6 A/B Test Experiments of All-Time + Brand CRO Operating System + Leveraging Exit Intent Survey DataBrad Redding (Connect on LinkedIn and Twitter) and Elevar's Lead CRO Strategist, Kirby Crook (connect on LinkedIn) share their top 6 a/b test experiments of all time. Plus you'll learn what processes separate brands with successful experimentation programs, what survey questions work today to help with CRO, and how asking questions can help uncover features or descriptions that are missing on site. Show Notes:(0:30) - Top 6 a/b test experiments of all time(16:30) - Brand experimentation operating system(26:00) - Exit intent and onsite survey data driving CRO insights(31:00) - How survey data h...2022-04-1537 minConversion Tracking Playbook12 Reasons Why Facebook Under or Over Reports Conversions in Ads ManagerBrad Redding (Connect on LinkedIn and Twitter) shares 12 reasons why he sees Facebook under or over reporting conversions. Details include day-of-conversion attribution nuance, reporting changes, tracking issues/bugs, and third party apps or checkouts. Under Reporting:Attribution Window & Conversion Value Reporting DifferencesShort Windows & Reporting DelaysRecent Events UI does not show iOS eventsMissing fbc or other advanced matching parametersPost purchase upsells not configuredOffsite checkouts missing CAPIFacebook's own disclaimer Over Reporting:Attribution Window & Conversion Value Reporting DifferencesNo deduplication Duplicate eventsSPAM eventsOffline conversion events APIEnjoy!-----We release 2 new episodes eve...2022-04-1122 minConversion Tracking PlaybookHeadless Shopify Websites: What Tracking Breaks, Why, and How to Fix It + Thoughts on Shopify's HydrogenBrad Redding (Connect on LinkedIn and Twitter) and Elevar's Jon Cairo share the 10 most common tracking issues we see (and fix) on headless Shopify websites. Plus you'll learn how you can prevent these issues on your own headless website and what we see in the future of Shopify's Hydrogen framework.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Show Notes:(02:30) - What are challenges specific to Google Analytics tracking(13:00...2022-03-1042 min
The VCpreneur: Startups | Venture Capital | Entrepreneurship | FundraisingEP#52 Jyotsna Krishnan – Building conviction as a ‘founding investor’, Elevar’s unique investing DNA and backing entrepreneurs that build for the underserved marketsIn this episode, Jyotsna Krishnan (Managing Partner, Elevar Equity), joins our host Digjay, to talk about her path leading up to Elevar Equity, Elevar’s unique investing DNA, taking concentrated bets while investing at very early stages of a company, why ‘aspiration’ is the key emotion that founder’s should tap on when building for the underserved markets, building conviction as a ‘founding investor’, Elevar’s North-star metric as a VC fund, how being a VC has influenced Jyotsna’s personality over the years & more.
Founded in 2006, Elevar Equity is a VC firm that invests in transformative and scalable ven...2022-02-1341 min
Disruptors for GOOD | Social Entrepreneurs and Social EnterprisesDemocratizing Access to Essential Products and Services for Over 40 Million Low Income Households - Sandeep Farias // Founder & Managing Partner at Elevar EquityThis episode first appeared on the Investing in Impact podcast feed. Check out that podcast on here.In this episode, I speak with Sandeep Farias, Founder & Managing Partner at Elevar Equity, on democratizing access to essential products and services for over 40 million households and catalyzed billions of dollars of capital in 41 companies.Sandeep Farias is Founder & Managing Partner at Elevar Equity. He leads Elevar globally and is responsible for the firm’s strategy and organizational development, while engaging with entrepreneurs in India and Latin America to think through inflection points in their entrepreneurial journeys. Working wi...2022-02-0445 min