Shows
bringing you valuable information about business & life.How I closed 400 clients [ baruch schwartz ] (yiddish)From zero to 400 clients!In this powerful Yiddish episode, Baruch Schwartz shares the secrets, hustle, and emunah that helped him close over 400 clients!!đ Hear how he started with nothing, and the smart steps he took that made all the difference.Whether you're in sales, business, or just looking for chizuk â this one's a must-listen.âĄď¸ Spoken in Yiddishđź For entrepreneurs, dreamers, and doersđ Real talk. Real results. Real stories.đ Subscribe for more inspiring content every week!đ A heartfelt thank you to our incredible sponsor, K...2025-06-081h 04
Daf Yomi by Râ Eli Stefansky at MDYDaf Yomi Shevuos Daf 27 by Râ Eli StefanskyDaf Yomi Shevuos Daf 27 by Râ Eli Stefansky--00:00 - A Good Chodesh01:00 - Emails06:18 - MDYsponsor.com09:13 - Amud Beis23:52 - Amud Aleph51:03 - Amud Beis54:29 - Have a Wonderful Day!Quiz - http://Kahoot.MDYdaf.com----Mesechta Sponsors:Anonymous: Hatzlacha bruchnius U'vgashmius----Monthly Sponsors:××˘×´× ××ר×× ×× ××Š× ××˘×´× ××× ×ת ××ץףParnasa Birevach for Baruch Tzvi Nissim ben Shoshana LeahMoshe Aron & Miriam Landy: For the hatzlacha of all our childrenActualEyes: IHO David (D...2025-05-2854 min
Content and Conversation: Organic Growth Insights from Siege MediaIs Technical SEO Dying? + What to Do Instead w/ Eli SchwartzRoss welcomes Eli Schwartz, author ofâŹâ Product-LedâŹâ SEOâŹâ , to unpack the evolving⏠role of SEO in a world shaped by AI, shifting perceptions, and organizational⏠challenges.âŹâEli dives into why SEO is being deprioritized, what companies are getting wrong,⏠and how product-led SEO is the path forward.âŹâThey cover layoffs, agency churn, the role of growth teams, and why most⏠companiesâŹâ shouldnâtâŹâ do SEO at all.âŹÂ â Show Notes:âŹâ 00:00 Welcome Back Eli & The Current Pulse on SearchâŹâ 00:53 Marketing Layoffs & Volatility in SEOâŹâ 02:31 Why SEO Struggles to Defend Its ValueâŹ2025-04-0848 min
Powerhouse WomenHow to Embody Your Most Authentic, Creative, & Confident Self with Eli MedinaAre you ready to embody the most authentic YOU you can be? Today, I am bringing you the man behind the glam, my makeup artist, Eli Medina! Weâre talking all things authenticity and cultivating your own brand of confidence (so you can always show up as your highest self!). Eli shares the major life lessons he learned â everything from being homeless, to performing on stage with drag queens, to building a career doing what he loves. Not only will we go over our tips for nurturing your creativity & authenticity as a busy entrepreneur, but how you can also brin...2025-04-0338 min
Marketing Speak494. The Future of Search Is Product-Led with Eli SchwartzAre you still doing SEO like it's 2005? đ¤ In this episode of Marketing Speak, I sat down with Eli Schwartz, a pioneering SEO strategist who has transformed the search strategies of industry giants like WordPress, Coinbase, and Shutterstock. Eli shares his groundbreaking perspective on why traditional keyword-focused SEO is becoming obsolete in the age of AI and how understanding genuine user intent has become the cornerstone of successful search strategy. Through compelling examples and real-world case studies, he reveals why companies like Amazon dominate search not through keyword optimization, but by building products that truly serve user needs. The...2025-03-261h 20
The Campaign | A Marketing Podcast by 97th FloorHow to Avoid Organic Revenue Swings by Being User-Obsessed, not Google-Obsessed w/ Eli Schwartz, SEO Consultant and Growth AdvisorEvery marketer has felt itâthat sinking feeling when organic traffic takes a sudden hit. Maybe itâs an algorithm update, increased competition, or just Google being Google. But what if you didnât have to live in fear of these swings? Â
In this episode, weâre joined by **Eli Schwartz**, SEO expert, consultant, and author of *Product-Led SEO*. With over a decade of experience helping companies like WordPress, Shutterstock, Quora, and Zendesk scale their organic visibility, Eli knows what it takes to build SEO strategies that donât just survive algorithm changesâbut thrive despite them. Â
Weâll dive...2025-03-2128 min
SEO Campfire ChatSEO Campfire Chat Episode 5 with Eli SchwartzIn this engaging conversation, Eli Schwartz shares his journey in the SEO industry, highlighting key experiences that shaped his career. He discusses the importance of user-centric strategies in SEO, the challenges faced in SaaS and startup environments, and the significance of building soft skills for effective team collaboration. Eli emphasizes the need for understanding user intent and adapting SEO strategies accordingly, while also addressing the complexities of integrating with internal teams as a consultant. The discussion culminates in insights on formulating effective SEO strategies that align with user needs and business goals. In this conversation, Eli discusses the importance...2025-03-051h 06
SEO in 2025Use AI to learn about who your users are â with Eli SchwartzLike Folashade, Eli Schwartz, author of Product-Led SEO, believes that AI tools can help you gain a deeper understanding of the people behind the search queries.Eli says: âEveryoneâs been talking about using AI for SEO, and theyâre focusing on the wrong aspect of it.AI shouldnât be used to create content; it should be used to understand your users and figure out who they are. You can then use AI to create some of that content, but the magic of AI is understanding the things that you wouldnât already know about your...2025-01-1716 min
The GTMnow PodcastGTM 116: The Future of SEO and AI's Impact, with a $100M+ Product-Led SEO Framework with Eli SchwartzEli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. He has worked with major brands like Shutterstock, Gusto, WordPress, Quora, Mixpanel, and Zendesk to build and execute global SEO strategies that dramatically increase their visibility at scale. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company.Discussed in this Episode:The product-led SEO framework Eli used to drive SurveyMonkey from 0...2024-10-0859 min
Lenny's Podcast: Product | Career | GrowthRethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. In our conversation, Eli shares:⢠How AI and LLMs are reshaping the SEO landscape⢠Why you should be focused on mid-funnel SEO strategies⢠How to determine if SEO is the right approach for your business⢠Why SEO should be treated as a product rather than just a marketing tactic⢠S...2024-09-191h 55
None of Your Business PodcastOrdinary People, Extraordinary Missions-Hatzolah Air & Eli RoweIn this high-flying episode of None of Your Business, we sit down with Eli Rowe, the visionary behind Hatzolah Air, to uncover the incredible stories of life-saving missions that defy the odds. Similar to other extraordinary charitable organizations like Chaverim and Tomchei Shabbos, Hatzolah Air relies on the unwavering support and dedication of its amazing volunteers. From emergency heart transplants to daring rescue operations in remote locations, Eli shares how his team navigates the skies to bring hope and help where itâs needed most.Join us as we explore the origins of Hatzalah Air, the extraordinary lo...2024-08-301h 34
The Agency Insider ShowProduct-Led SEO: The Game-Changer You Need with eli Schwartz | The Agency Insider PodcastAre you ready to transform your approach to SEO and rank your website number One?
In this step-by-step guide, Eli Schwartz dives deep into the game-changing concept of Product-Led SEO, a must-know strategy for 2024! Join me as we unravel innovative SEO strategies for 2024, designed to drive more organic traffic and help you achieve that coveted #1 ranking on search engine results.
Learn from real-world examples from the author of the best-selling book Product Led SEO!
Whether you're just starting out or looking to refine your skills, this podcast offers practical value for improving visibility and optimizing your site's performance.
Want...2024-08-2349 min
Buying Online Businesses PodcastThe Future Of SEO, AI Companies, Google & Search Engines For Humans with Eli SchwartzItâs time to spice things up as we explore the cutting-edge trends and insights in the world of SEO and AI. We are thrilled to introduce our guest today, Eli Schwartz. Eli is the bestselling author of "Product-Led SEO" and an SEO expert and consultant with over a decade of experience. He has collaborated with leading B2B and B2C companies, helping clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk generate millions in revenue through highly successful global SEO strategies. Jaryd and Eli discuss whatâs happened in the landscape of SEO from 2011 to 2...2024-06-0543 min
Ahrefs PodcastHow to charge THOUSANDS for SEO consulting | Eli Schwartz (Product-Led SEO)How can you land big-name clients like Zendesk, Quora, Wordpress, and Shutterstock? And how can you shift to a better-paying structure as a consultant?
Eli Schwartz reveals how coining the term "product-led" SEO and writing a book about it opened doors he never thought possible, why it's a mistake to charge by the hour instead of by the product, and why SEOs should be charging more than $100 per hour.
He also discusses his 2024 predictions for Google SGE, ChatGPT as a search engine, and whether guest posts will pass any value in the eyes of Google.
In this episode, we...2024-05-281h 19
Contrarian Marketing PodcastSGE is launching! Or is it?This episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing podcast, hosts Kevin and Eli debate whether Google's new search experience powered by generative AI (SGE) will actually launch publicly soon or remain stuck in beta.They discuss the motivation behind SGE, predictions for how it could launch, and whether AI hype in search will fade."I think the whole point of s g is they need to get Wall Street and the media off their backs.""Putting it behind a paid wall...2024-04-0517 min
Contrarian Marketing PodcastWhy is Trader Joe's so successful?In this episode of the Contrarian Marketing Podcast, hosts Eli and Kevin discuss how to bring the beloved Trader Joe's shopping experience online. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2024-02-2235 min
Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDroneApplying Product-Led SEO Strategies in Affiliate Marketing with Eli SchwartzAfter I read all of Eli Schwartz's book called Product-Led SEO, I was hooked and had to ask him some questions about applying his strategies towards affiliate marketing and affiliate sites.
Eli will change your world view on SEO and make you think more in terms of product and reshape how you look at search engine optimization practices.2024-02-1638 min
Contrarian Marketing Podcast2024 predictionsThis episode is available on Spotify and Apple PodcastsIn this episode of Contrarian Marketing podcast, hosts Kevin and Eli make predictions for 2024, including updates on the economy, artificial intelligence advancements, political developments, and the tech industry.They discuss controversial topics like Donald Trump's potential election, changes in SEO with the release of Google's new search engine SGE, and how new AI technologies may disrupt companies like Meta.Main Discussion Points- New hardware and AI voice assistants like the Revit R1 gaining traction (00:03:43)- TikTok facing government restrictions...2024-02-0927 min
Contrarian Marketing Podcast#36 How to find the right SEO agency for youThis episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing podcast, hosts Eli and Kevin have an in-depth discussion about marketing agencies - the good, the bad, and the ugly.They talk about their personal experiences working with agencies, red flags to watch out for when evaluating an agency, and green flags that indicate a great agency partner. They also discuss the pros and cons of building your own agency versus remaining a solo consultant.Main discussion points:* Common issues with agencies - poor deliverables...2024-01-1235 min
SEO Success StoriesEPISODE 38: SEO Success Stories - Talking SGE and What It Means For You with Eli SchwartzListen as Impressive's Russ Macumber talks with the ever-wonderful Eli Schwartz of Product Led SEO about Google's SGE and what it means for the industry.Hear more words of wisdom from Eli Schwartz at ProductLedSEO.substack.com.2024-01-0851 min
Contrarian Marketing Podcast#35 Do backlinks still matter for SEO?This episode is available on Spotify and Apple PodcastsBacklinks have always been a hot topic in the world of SEO. They play a crucial role in improving a website's search engine ranking and overall visibility. But when it comes to backlinks, not all links are created equal. In this blog post, we're going to dive into a LinkedIn poll that raises an interesting question: Which would you prefer - a deep link on The New York Times website or a front page link on Reddit for 24 hours? Let's explore the insights and varying perspectives on the...2023-11-2924 min
Contrarian Marketing Podcast#34 Overstock, Hopin, RecruitersThis episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing Podcast, hosts Kevin and Eli have an energetic discussion covering a range of marketing and business topics. They provide commentary on recent rebranding efforts by Overstock and Buy.com, analyze the dramatic rise and fall of the virtual events platform Hopin, and share thoughts on best practices for hiring and interviewing. The conversation pivots to the prevalence of advertising in sports, with a debate around embracing advertising opportunities versus preserving commercial-free spaces. Listeners can expect a free-flowing...2023-11-0335 min
Contrarian Marketing Podcast#33 Secrets to Success: Expert Strategies from Consulting Guru, Alan WeissThis episode is available on Spotify and Apple PodcastsIn this special episode of the Contrarian Marketing Podcast, hosts Kevin and Eli have an in-depth conversation with Alan Weiss, author of over 60 books on consulting and considered an icon in the field.They discuss Alan's background, his approach to consulting, writing, learning, and more. Listeners can expect to gain insights into becoming a successful consultant as well as Alan's perspectives on technology, AI, relationships, and personal development.â ď¸ In the episode, we announce the launch of a cohort-based SEO course!2023-10-2052 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerMastering The Holistic SEO Process w/ Eli SchwartzEli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SEO, making a living through consulting and teaching these practices. In this episode he will help you grasp the RICE Method of structured project management, as well as how to administer tactics at a precise level. Plus, you need to begin structuring your SEO strategy towards the monumental changes on the horizon with SGE. Learn how to grasp the bigger picture and take control...2023-10-1345 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerFoundational SEO Strategy w/ Eli SchwartzTranslating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you're unable to fully understand the buyer's journey. We uncover the TRUTH about Product-Led SEO, and how t...2023-10-0636 min
The Grow Show42: Understanding SEO with Eli SchwartzEli Schwartz is an SEO expert and consultant. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale. On today's episode, he goes over who should and shouldn't be using SEO and how getting specific with your plan is going to help you find success.
Learn more about Eli here: https://www.elischwartz.co/2023-09-2040 min
Contrarian Marketing Podcast#32 SGE, Treads, X - who wins, who loses?This episode is available on Spotify and Apple PodcastsIn this week's Contrarian Marketing Podcast episode, we discussed several timely topics in the world of marketing and technology. We talked about Twitter's controversial rebranding to "X" under new owner Elon Musk. We debated whether this rebrand would significantly hurt Twitter's user base and engagement. While the platform has already lost some users, we disagreed on whether a core community will remain loyal to Twitter regardless of the name. Next, we explored the launch of Meta's new texting app Threads as a potential rival...2023-08-3034 min
Firm Foundation MinistriesBorn Again by Grace // Grace Unhindered (Part 7) // Eli SchwartzSermon - Eli Schwartz
FFM Website: http://www.ffm.church
Online Giving: http://www.ffmcentreville.org/online-giving/
Prayer warriors are available to take your calls at: 269-467-68052023-08-2238 min
Marketing PowerupsEli Schwartz's SEO Strategy for AI Search EnginesEli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032đ Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! Thatâs where 42/Agency, founded by my friend Kamil Rextin, can help you.Theyâre a strategic partner thatâs helped B2B SaaS...2023-08-1852 min
Contrarian Marketing Podcast#31 SGE, affiliate marketing & WFHThis episode is available on Spotify and Apple PodcastsIn a recent episode of the Contrarian Marketing Podcast, hosts Kevin and Eli discuss various topics, including * Google's new remote work policies* the impact of return-to-office on employees* the future of AI-generated content* the challenges faced by affiliates in the SEO landscapeGoogle's Remote Work Policies and Traffic WoesGoogle's implementation of new remote work policies, specifically the crackdown on hybrid work, has caused quite a stir. Employees are now required to be in...2023-08-1734 min
Contrarian Marketing Podcast#30 SGE, Affiliates, WFHThis episode is available on Spotify and Apple PodcastsKevin here. Let's dive into a hot topic - the return to office and hybrid work. I strongly believe more employees should have the option to work from home. But not just to avoid traffic - there are more twisted nuances to this issue.Companies are seemingly encouraging employees to move back to offices. And here's my theory - many are secretly using it as a ploy for silent layoffs. Forcing staff who made lifestyle changes during the pandemic to suddenly return can cause...2023-08-0820 min
Contrarian Marketing Podcast#29 Reddit = future of online communities?This episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing Podcast, Kevin and Eli debate whether Reddit will live or die and what other UGC platforms can learn from that.The Power of Reddit and the Open WebReddit is one of the largest online forums in the world, with over 400 million monthly active users. The platform hosts diverse communities centered around various topics and interests.While Reddit's value lies in its user-generated content, recent controversies surrounding pricing changes for its API and...2023-08-0326 min
Contrarian Marketing Podcast#28: How SGE shapes the future of SEOThis episode is available on Spotify and Apple PodcastsSEO and Marketing friends,We've recently been on the Evergreen Media Podcast, discussing:1ď¸âŁ The role of SGE in shaping the future of SEO.2ď¸âŁ Identification of verticals that AI search might severely affect.3ď¸âŁ Understanding how to prep for an AI-driven world.4ď¸âŁ Leveraging AI for a competitive advantage in SEO.5ď¸âŁ Some of our favorite AI tools that can aid your SEO strategy.đ Key takeaways from the podcast:⢠How to understand and adapt to the way AI m...2023-07-2848 min
Contrarian Marketing Podcast#27: AUA - Ask Us AnythingThis episode is available on Spotify and Apple PodcastsIn this "Ask Us Anything" (AUA) session, we answer questions from a Linkedin live about SEO & AI, the state of the economy, careers and more.Topics* Breakfast Routines* Predictions on Economic Recovery* AI and SEO* Preparing for AI and SGE* Eli shares the best career advice he didn't take* The Importance of Working at Big Brands Early in Your Career* Best Practices for Prioritizing and Implementing SEO Initiatives in Companies2023-07-0544 min
Contrarian Marketing Podcast#26: Apple vr headset, Whatsapp communities, CNN & Gamestop fire their CEOThis episode is available on Spotify and Apple Podcasts.In this episode of the Contrarian Marketing Podcast, we discuss Apple's VR headset, WhatsApp channels, and the future of Meta, formerly known as Facebook.With TikTok taking headlines at the Mobile Apps Unlocked conference and Meta nowhere to be found, what does this mean for the future of tech companies? Can we really count them out? As Kevin says, "I think you can never ever count a tech company out, especially a tech company with tons of cash."They also delve into...2023-06-2924 min
Contrarian Marketing PodcastGoogle SGE: tough times for SEO trafficThis episode is available on Spotify and Apple Podcasts.đGet Ready for a Game-Changer in SEO and Marketing: Google's Large Language Model (LLM) IntegrationđĽCalling all aspiring SEO mavens and digital marketing enthusiasts! We've got a front-row seat to what might become a seismic shift in search and marketing landscapes. Google is integrating its generative AI technology (LLM) into search results. Say goodbye to outdated approaches, and say hello to disruptive innovations! đ˛Here's what you need to know:â
Google's LLM uses predictive statistics to provide an unprecedented search experience.â
This integrat...2023-06-1935 min
Contrarian Marketing PodcastNavigating Bans on Big Tech Platforms: Strategies and RisksThis episode is available on Spotify and Apple Podcasts.In this thought-provoking podcast episode, we dive deep into strategies for becoming better marketers and the power big tech companies have on our lives. We cover topics such as:* Are users powerless against big tech algorithms?* How can one protect themselves from unjust bans by tech giants?* In what ways is AI impacting marketing and the tools available?* How can marketers reduce the risk of being banned from major platforms?Back when Eli was...2023-06-1229 min
The People of Digital MarketingThe Evolution (And Basics) of SEO with Eli Schwartz - Episode #123â66% of websites donât need to do SEO. Thereâs no reason that they should bother.â
Eli Schwartz is a seasoned SEO expert and consultant with over a decade of experience, helping prominent B2B and B2C companies like WordPress, Shutterstock, and Zendesk drastically enhance their organic visibility. Formerly leading SEO at SurveyMonkey, he boosted organic search to become a major growth driver.Â
An accomplished speaker and author of the book âProduct Led SEOâ, Eliâs insights regularly appear in top industry publications and events, and he serves as a judge for prestigious...2023-06-0842 min
No Hacks: The Mindset Behind Digital Optimization and GrowthProduct-Led SEO with Eli SchwartzWelcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast⌠and a lot more.Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more. If...2023-06-0730 min
Contrarian Marketing PodcastInnovative Marketing Channels for StartupsThis episode is available on Spotify and Apple Podcasts.In this episode, we discuss our favorite creative marketing channels.Kevin shares how Atlassian used Trello's email list to boost content from an SEO perspective, resulting in a significant increase in visits and shares.Eli shares his experience partnering with the Toilet Association of Singapore to create a humorous survey on bathroom cleanliness, which went viral and garnered media attention.Key takeaways- Think beyond digital: Radio ads, Hulu ads, and outdoor media (such as billboards and TV...2023-06-0629 min
Contrarian Marketing PodcastDirty Diapers and Marketing: Lessons from Parenthood for Problem-SolvingThis episode is available on Spotify and Apple Podcasts.đ¤ Did you ever think that becoming a parent could make you a better marketer?đś As Kevin Indig and Eli Schwartz discuss in their recent conversation, there are some hidden lessons in parenthood that can actually make you a better digital marketer.Here's what they learned:1ď¸âŁ Patience: A key skill trained by parenthood.- SEO campaigns and content marketing often take time to generate results.- Patience helps you maintain a consistent strategy and not jump to conclusion...2023-05-3117 min
Contrarian Marketing PodcastWhat disappointed and excited us about Google I/O 2023This episode is available on Spotify and Apple Podcasts.In this Contrarian Marketing podcast, we discuss Google I/O 2023 and highlight several key announcements:* The Google Workspace integration with search results, which allows users to quickly copy information to a Google sheet* Google's AI music tool, Music lm, which Eli was not impressed with* AI search results and the inefficiency of SEOFinally, we debate whether AI will replace artists in the future, with Kevin arguing that AI will make it easier to bring ideas to life and allow...2023-05-1620 min
Contrarian Marketing PodcastThe Future of Media: AI, Niche Companies, and Non-Media BrandsThis episode is available on Spotify and Apple Podcasts.In this episode of Contrarian Marketing, we discuss the current state of media based on the near-bankruptcy of Vice and the shutdown of BuzzFeed News.We think smaller, niche media companies can provide content that larger media companies cannot fulfill, and non-media companies like retailers can fund media teams to fill the gap.We predict that AI will play a significant role in the future of media, for example, in gathering and distributing news and sports coverage.We also announced...2023-05-1025 min
Contrarian Marketing PodcastTricks for audience building and career-boosting on LinkedInIn this episode of the Contrarian Marketing podcast, we discuss the benefits of using LinkedIn to build a following or boost your career.We share tips on how to optimize your profile, engage with your audience, and create effective content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2023-05-0434 min
Contrarian Marketing PodcastHow to not mess up your influencer campaignInfluencer marketing has become an essential part of any marketing strategy. It involves partnering with individuals who have a significant following on social media platforms to promote a brand's products or services. However, finding the right influencers for your brand can be challenging. In this podcast episode, we discuss the importance of influencer marketing and how to approach it effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2023-04-2827 min
How the Fxck SEO PodcastProduct-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)Eli Schwartz has advised the who's who of technology companies: Zendesk, Coinbase, Quora, InsightTimer, and many more.
During his 7-year tenure at SurveyMonkey, his growth team of 5 was responsible for 2/3 of their annual revenue. In total, over $1bn in organic value (yes, that includes both branded search and content strategy).
"By the time I left, we were generating an average $200 million a year in revenue sourced from organic search."âEli Schwartz
He systemized his learnings at SurveyMonkey into an approach called Product-led SEO. A me...2023-04-1159 min
Contrarian Marketing PodcastGoogle Bard - still not as good as BingThis episode is available on Spotify and Apple Podcasts.In this podcast, we compare Google's AI language model, Bard, to Microsoft's Bing. We look at the user experience, utility, and creative capabilities of both models through various scenarios.Bard has serious accuracy and reliability issues, and we donât see a strategy for integration and monetization. Ultimately, Bing has a more effective approach to capitalizing on its head start and providing a seamless user experience.We really stress-tested Bard for this show and even went as far as asking it to create a co...2023-04-0451 minDaf Yomi by Râ Eli Stefansky at MDYDaf Yomi Nazir Daf 59 by Râ Eli Stefansky
00:00 - Good Morning00:08 - MDYsiyum.com00:24 - Arvei Pesachim - MDYChazarah.com00:49 - Emails07:33 - Sponsor.8MinDaf.com10:39 - JoinDafYomi.com11:09 - Amud Beis 23:45 - Amud Aleph36:35 - Amud Beis47:40 - Have a Wonderful Day--Today's shiur is sponsoredMaaser&×ע"× ××× ďŹą×Ş ××ץףBy Anon Ymous&××˘×´× ××ר×× ×× ×׊×&Anonymous (From Flatbush): for continued ×××, ×ר×× and clarity&Landy Family: '×ע"× ×׊ר×× ×××× ×× ×׊ע×&LeAliyat Nishmat Chaim Elefant, ×××× ×× ××˘×§× ×Š×××× ,××´× by his Westside friends&Avi & Estee Fogel: in honor of Avi's 50th birthday an MDY family member since yevamos&Esther Kleinbart-Fogel: In honor of our l...2023-03-2348 min
SEO in 2025Think about search engines other than GoogleâEli SchwartzEli Schwartz tells SEOs that you need to think beyond Google as the only search engine that matters in 2023 and open up your horizons by focusing on the user and not the algorithm.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/eli-schwartz2023-03-2315 min
Contrarian Marketing PodcastThe Art of turning Marketing Budget Cuts into Strategic OpportunitiesThis episode is available on Spotify and Apple Podcasts.In this episode of the Contrarian Marketing podcast, we dive deep into the challenges of navigating marketing budget cuts, layoffs, and job hunting in the ever-changing tech landscape.We share our insights and experiences on how to make the most of shrinking budgets, renegotiate targets, and adapt to the new reality.This episode is sponsored by SEO Monitor
Forecasting is one of the trickiest topics in the SEO industry, especially when you have to do it.
SEOmonitor has created a...2023-03-2027 min
Contrarian Marketing PodcastHow to save yourself from a culture of meeting addictionThis episode is available on Spotify and Apple Podcasts.In this conversation, we discuss one of the hottest topics during the pandemic's shift to remote work: meetings.Meetings can be helpful in some cases, but they are often unnecessary and a waste of time. Even for those that are helpful, there is a big spectrum in efficiency based on how theyâre run.The most common issues with meetings are:* Too many attendees* Lack of preparation* Unclear agendasPeople often feel obligated to attend meetings, ev...2023-03-0726 min
Contrarian Marketing PodcastHow to score big marketing budgets - even in a recessionThis episode is available on Spotify and Apple Podcasts.Today we teach you how you can still score a strong marketing budget in a recession. We also cover:* How to cut a marketing budget the right way* How to make the most of your marketing budget* Hacks on saving money on your marketing spendsKey Takeaways* Know how your budget decision-maker ticks* Optimize your current campaigns for payback period* Reduce your ad budget for branded keywords* If...2023-02-2826 min
Contrarian Marketing PodcastWhy AI chatbots might be good for SEOThis episode is available on:* Spotify* Apple PodcastsAfter Bing and Microsoft both announced new AI chatbots in Search, Marketers are worried that search engines wonât send traffic to websites anymore. However, what if sites receive less but more qualified traffic?Tune in to learn how we think about AI chatbots in Search, what search arbitrage is and whether users really change their habits.Thanks for tuning in,Eli & Kevin This is a public episode. If you would like to discuss th...2023-02-1324 min
Contrarian Marketing PodcastHow to build a successful consulting business?This episode is available on:* Spotify* Apple PodcastsToday we talk about building and thriving a consulting business based on our combined SEO and consulting experience of over 10 years.In this episode of Contrarian Marketing, we cover:* How to transition into a consultant role* What makes one a good consultant* Why Neil Patel Digital works as an SEO brandKey Takeaways* Many people do not understand SEO and accept mediocre work as âquality outputâ. Thus, real SEO expe...2023-02-0827 min
Contrarian Marketing PodcastMarketing predictions for 2023This episode is available on:* Spotify* Apple PodcastsToday we discuss the big Marketing themes of 2023:* The impact of AI on marketing* Social media platforms that could replace TikTok* Trends in attribution and privacyKey Takeaways* AI, especially products by OpenAI, will have a significant impact on marketing.* AI Content still requires editors to produce good quality content. Writers should upskill themselves to write better than what AI Content generates.* YouTube and Meta can potentially...2023-01-3137 min
The EMJ SEO PodcastEli Schwartz - Product-Led SEO Interview - The EMJ SEO PodcastSee the episode resources in the show notes on:https://emjpodcast.com/eli-schwartz-product-led-seo-interviewCheck out more episodes of our SEO Podcast.2023-01-2549 min
Contrarian Marketing PodcastWorking from home - great or terrible?This episode is available on:* Spotify* YouTube* Apple PodcastsToday we discuss if âwork from homeâ as a concept is truly beneficial for the dynamics of employees and managers in an organization.Thanks to the pandemic, many organizations switched to work-from-home, but some of them, Goldman Sachs, Google, Microsoft, etc., pull employees back to the office. They have realized that in-person interaction may outweigh the many stated advantages of a WFM culture.â
Kevin says working from home enables an employee to take control of their time f...2023-01-2434 min
Contrarian Marketing PodcastThe Marketing trends that shaped 2022This episode is available on:* Spotify* YouTube* Apple PodcastsIn this episode, we talk about the big trends that shaped 2022, so you can prepare for whatâs to come in 2023. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2023-01-1635 min
Contrarian Marketing PodcastTikTok: can it replace Google Search?This episode is available on:* Spotify* YouTube* Apple PodcastsToday we discuss the future course of one of the most addictive, engaged, and controversial social media platforms: TikTok.Increasing privacy risk and disappointing revenues have raised questions about TikTokâs sustainability and position as a leading social platform.As the US government bans the app from government-issued cell phones and its users gain visibility on its privacy concerns, will TikTok lose its sheen to get permanently banned?â
Eli says TikTok will never get bann...2023-01-0928 min
Contrarian Marketing PodcastAI content: tool or toy?This episode is available on:* Spotify* YouTube* Apple PodcastsToday we cover one of the requested topics by our listeners - AI Content.ChatGPT took over the internet to reach 1 million users within 5 days - and many wondered about their next business idea, feared job security or simply poked holes in it.We also checked the search demand for crypto versus ChatGPT, and it already shows a very different trend compared to Crypto.So, is AI content the next big tool, or will it fizz...2023-01-0231 min
Contrarian Marketing PodcastShould Personal branding have rules and limits?This episode is available on:* Spotify* YouTube* Apple PodcastsFirst, a word of gratitude: The Contrarian Marketing Podcast has hit 1,100+ downloads and 150+ newsletter subscribers from just the first 2 episodes. All thanks to you!Personal branding helps entrepreneurs raise funds, job seekers get offers and salespersons close leads. Being out there can be overwhelming but also incredibly rewarding.So, should you pull any strings to build your personal brand or stay within limits?â
Eli says yes, do anything and everything to...2022-12-1239 min
Product Market FitEp2: What Is Product Led SEO? w/ Eli Schwartz (Coinbase, Zendesk, Gusto, etc.) â Product Market Fit PodcastEli Schwartz literally wrote the book on "Product-led SEO," a practice he has applied at leading B2B and B2C companies such as Coinbase, Zendesk, Gusto, MixPanel, Quora and many more.Â
In this conversation he shares practical advice on implementing this strategy along with examples from Zillow, Figma, Canva and others. We also talk about hiring for SEO in a startup and where SEO should live inside the org, as well as AI tools in SEO.Â
Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with bes...2022-12-0729 min
Contrarian Marketing PodcastIs Linkedin the social network of the future?Is LinkedIn truly becoming the next hot social network or will its creator-first pivot lead to the path of Facebook?â
Kevin says â Yes, LinkedIn has all the tools it needs to become the next hot social platform beyond professional communities.âEli says â No, Linkedin has become too much like Facebook and is moving away from its goal of being a professional social network. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2022-12-0532 min
Contrarian Marketing PodcastSmart devices have no impact on marketing⌠or do they?Will new devices fundamentally change marketing?71% of Americans say they check their phones within the first 10 minutes of waking up â Reviews.orgWhile weâre busy being addicted to smartphones, the tech industry is pushing more devices like smartwatches, fitness bands, pods and glasses. Tech research firm IDC predicts that the AR/VR market will grow by 8x to $26b by 2025.The explosive growth of smart devices raises the question, âwill devices fundamentally change marketing or not?ââ
Eli says yes, devices remove friction and make reaching consumers easier.âKevin says no, the...2022-11-2924 min
Contrarian Marketing Podcast2023 will get tough, but you still need to winMany marketers are crafting their 2023 marketing plans right now and like every year, they have initiatives on things they will build, optimize and expand. But there's a surprise brewing: most of these marketers are going to fail if their goals are tied to top-line acquisition.We are either in the midst of or entering an economic downturn which means demand is going to be on the decline. Marketers who don't get ahead of communicating this now are going to find themselves falling short of their goals to no fault of their own.Without communication on...2022-11-1826 minContent and Conversation: Organic Growth Insights from Siege MediaStartup SEO During a Downturn w/ Eli SchwartzShow Notes:00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO1:42: How startups should think about SEO in a volatile environment3:31: Why startups should not do SEO7:17: Creating SEO ROI models for startups12:56: Why links arenât the end-all be-all20:27: Learn from Eliâs SEO advisory toolset27:52: When and when not to implement SEO strategy30:22: Why differentiation in strategy is important42:24: How to use traffic as a metric44:32: Comparing SEO strategies: Amazon vs. Walmart54:00: How to survey users from a search standpoint58:01: Eliâs final tips, tactics, and recommendationsShow Links:Learn More About Eli Schwar...2022-11-1459 min
Human Capital LeadershipS40E29 - Optimizing Organic Revenue with a Distinctive Blend of Creativity and Logic, with Eli SchwartzIn this HCI Podcast episode, Dr. Jonathan H. Westover talks with Eli Schwartz about optimizing organic revenue with a distinctive blend of creativity and logic.
Eli Schwartz (https://www.linkedin.com/in/schwartze/) is a SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. His new book is Product-Led SEO: The Why Behind Building Your...2022-10-3123 min
Counsel CastWhere does most SEO go wrong? with Eli SchwartzWhere do most law firms go wrong with SEO? One of the hottest topics and biggest marketing trends is leveraging SEO for business growth. In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldnât in fact be prioritizing SEO. Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.  His ability to demystify and nav...2022-08-3035 min
Get Down To Business with Scott "Shalom" KleinPodcast of âGet Down To Businessâ â 07/10/2022 - Victoria Grady and Eli SchwartzJoin Scott "Shalom" Klein on his weekly radio show, Get Down To Business with guests:
Victoria Grady
Eli Schwartz
2022-07-0629 min
Science of CXEli Schwartz: Don't Waste Money on SEOEli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.Â
His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.
As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue.Â
...2022-06-2246 min
Same Side Selling PodcastBiggest SEO Mistakes with Eli SchwartzAre you aware of what the potential is for SEO for your business? Are you currently using SEO but making one of these common mistakes? In todayâs episode, Eli Schwartz, previous leader of SEO at Survey Monkey and author of Product Lead SEO, shares how you can properly use SEO for your B2B company. Eli discusses what exactly product lead SEO is, what types of businesses shouldnât use SEO, how to properly implement SEO to increase sales revenue. Quotes: âWhen I think about SEO, and the potential for SEO, it is so first of...2022-05-2525 min
LEVELS â A Whole New Level#104 - SEO and the approaches for pursuing a strong organic growth strategy (Ben Grynol, Mike Haney, & Eli Schwartz)Levels Head of Growth, Ben Grynol, and Levels Editorial Director, Mike Haney, chatted with Growth Advisor and SEO Strategic Consultant, Eli Schwartz. They discussed the idea of SEO as a strategic growth lever and what are the most efficient and inefficient ways of using it.
Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl
Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app...2022-04-1957 min
Your Digital Marketing Coach with Neal SchafferHow Product-Led SEO Will Help You Reap Real ROI from Search Engine Optimization [Eli Schwartz Interview]Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget?If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light!Key Highlights[02:19] Introduction of Podcast Guest, Eli Schwartz[03:38] How...2022-04-1142 minSEO Success StoriesEpisode 10: SEO Success Stories with Eli SchwartzListen as show hosts Russ Macumber & Gabriel Grossman talks with Eli Schwartz - Growth Advisor, SEO Strategic Consultant, Author and much much more - about his journey and top tips for mastering your SEO quest.2022-03-2055 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerProduct-Led SEO with Eli SchwartzEli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, âProduct-Led SEO: The Why Behind Building Your Organic Growth Strategyâ. Itâs a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.  [00:05:45] Eliâs start - how he learned SEO by getting sma...2022-02-0937 min
Content LogisticsWhy your keyword-led SEO strategy isn't working (and what to do instead) with Eli SchwartzProduct-led SEO is a next-level SEO strategy that can help companies attract a larger audience and add more visibility to their products. And it is a pretty efficient technique that focuses more on revenue instead of rankings. After all, that's what SEO is all about.But product-led SEO doesn't work for everyone. So, instead of investing in product-led SEO, local businesses should stick with Google My Business profiles and Yelp pages since these channels can help owners attract the right audience more efficiently.In this episode of Content Logistics, Camille Trent welcomes Eli Schwartz, a...2022-01-1946 min
The Marketing Book Podcast362 Product Led SEO by Eli SchwartzProduct-Led SEO: The Why Behind Building Your Organic Growth Strategy by Eli Schwartz About the Book: Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, itâs not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe youâre a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or...2021-12-171h 18
CXChronicles PodcastCXChronicles Podcast 143 with Eli Schwartz, Growth Advisor & NYT Best Selling AuthorHey CX Nation,In episode #143 of The CXChronicles Podcast we welcomed Eli Schwartz, growth advisor & best selling author of #1 rated book on Amazon "Product-Led SEO, The Why Behind Building Your Organic Growth Strategy". Eli and his team work with enterprises and startups to help them develop and implement growth strategies to scale their organic visibility in search. Eli's Clients include: Tinder, Coinbase, Gusto, Automattic, Insight Timer, Getaround, Handshake, Faire, Mixpanel, BlueNile, ThePillClub, G2, AllTrails, Gametime, and others. Adrian and Eli chat through The Four CX Pillars: Team, Tools, Process & Feedback to shar...2021-11-0334 min
Search Engine Journal ShowProduct-Led SEO with Eli Schwartz - Ep 242Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Â Do you need insights on how to approach online visibility? Â When it comes to SEO, success often depends not on what you do but on how you do it. Â Eli Schwartz, the author of the book "Product-Led SEO,â joins Loren Baker on this episode to discuss long-term SEO strategies and how to implement an SEO mindset throughout your company. Â Instead of offering step-by-step guidelines and techniques, this discus...2021-10-0557 min
Marketing Speak309. The Art of Product-Led SEO with Eli SchwartzSEO is an investment, and like any other form of investment, sometimes it can go south. In this episode with Eli Schwartz, we talk about what can go wrong if your approach to SEO doesn't match your business. Eli Schwartz is a growth consultant with over a decade of experience driving successful SEO for leading B2B and B2C companies such as WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Zendesk. He is also the author of Product-Led SEO. In today's episode, Eli gives us the lowdown on product-led SEOâeverything from choosing the perfect SEO KPIs to getting the rig...2021-09-2254 min
Rankable49. Product Led SEO ft. Eli SchwartzOn Ep.49 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Eli Schwartz, SEO Strategic Consultant & Best Selling Author of Product Led SEO, to discuss the topic "Product Led SEO."2021-08-2744 min
Actionable Marketing PodcastAMP 247: How to Clearly Communicate the Value of SEO and Get Executive Buy-In to Make Major Breakthroughs With Eli SchwartzMarketers understand the value of search engine optimization (SEO), but they need to clearly communicate why it matters to get buy-in from executives, stakeholders, and clients. Todayâs guest is Eli Schwartz, a consultant and growth advisor. Also, he is the author of Product-Led SEO, a new book that describes how to communicate the value of SEO and think strategically and philosophically about SEO to be successful. Â Some of the highlights of the show include: What motivated Eli to write the book? Explain to leaders how to do SEO sensibly Sweet Spot: Sta...2021-08-1035 min
Digital Marketing RadioWhat is Product-Led SEO and Why Does it Matter? With Eli SchwartzSEOâs changed a lot over the years. And no - itâs not dead yet. Itâs not going to die. Itâs still very important for your business.In fact, in this, episode 254 of Digital Marketing Radio Iâm speaking with a man who believes that nothing can take your business to the next level like search engine optimization.Why do I know that? Itâs on the back cover of his brand new book - Product-Led SEO: The âWhyâ behind building your organic growth strategy.Heâs a former Director of...2021-07-2136 minDigital Marketing RadioWhat is Product-Led SEO and Why Does it Matter? With Eli SchwartzSEOâs changed a lot over the years. And no - itâs not dead yet. Itâs not going to die. Itâs still very important for your business.In fact, in this, episode 254 of Digital Marketing Radio Iâm speaking with a man who believes that nothing can take your business to the next level like search engine optimization.Why do I know that? Itâs on the back cover of his brand new book - Product-Led SEO: The âWhyâ behind building your organic growth strategy.Heâs a former Director of...2021-07-2136 min
The Good Advice Podcast: Do Business Better with Blake Binns#196 - Eli Schwartz, on Product-Led SEOSEO is nearly universally accepted as one of the most consistent ways to drive sales to your business... but why does it feel so complicated? Eli Schwartz joins the podcast as the SEO expert who's worked with a handful of the biggest brands in overhauling their SEO systems. He's also the author of "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy", a book that will give you the foundation you need to build an SEO system that works.Â
Get your copy on Amazon at https://www.amazon.com/Product-Led-SEO-Building-Organic-Strategy-ebook/dp/B091D572ZL or directly a...2021-06-2436 min
B2B NationSEO Growth Strategies with Eli SchwartzIn this episode of B2B Nation, we talk with Eli Schwartz, a growth advisor, SEO expert and author of the best-selling book Product-Led SEO, about his approach to search engine optimization and digital marketing.
The concept of product-led SEO is a significant departure from a lot of the books and advice focused on organic marketing. Unlike content-led SEO, which focuses on keyphrases and content creation, product-led SEO begins with the idea of the product and experience your business wants to offer to its customers.
Eli says if thereâs one thing he wants marketers to...2021-05-0439 min
Better Call Daddy113. Product Led SEO. Eli SchwartzWant to grow your business online? How do people search for you? Â Is SEO your best bet? In this episode we speak to Eli Schwartz an SEO expert, author of, âProduct-Led SEO: The Why Behind Building Your Organic Growth Strategyâ! Definitely a book Iâm going to get as I am a big believer in building my brand through organic growth! Â Make sure to tune into this weekâs episode of Better Call Daddy to learn more about the importance of SEO and how to even start implementing it! This episode is a very informative one!
Â
Connect w...2021-04-2835 min
Gratitude Through Hard TimesEli Schwartz: The Why Behind Your Organic Growth StrategySEO for decades has been thought of as an increasingly complex element of marketing to grow your company. But in this groundbreaking book, by Eli Schwartz, we uncover the human and artistic side of growth. Eli's hypothesis is that good SEO is not derived by throwing money and content at a search engine algorithm, but it's created by taking the right intention and building a great product. Product-led SEO is driven by listening to the needs of the customers you serve and delivering solutions that drive growth. Eli...2021-04-2651 min
Growth with Matt BilottiProduct-led SEO: What Is It? Why Should You Care? And How Do You Do It? (With Eli Schwartz, Former Director of Growth & SEO at SurveyMonkey)Product-Led SEO is the approach that companies like Zillow, Pinterest, Amazon, and so many more have continued to scale and grow organically. In this episode, Bill King (who does acquisition marketing at Drift) and Matt catch up with one of the leading SEO experts in the world, Eli Schwartz. Eli was the Director of Growth & SEO at Surveymonkey where he developed and refined his approach. Today, he's an advisor and consultant with heavy-hitter brands like Quora, Shutterstock, Zendesk, Gusto, and so much more. We dig into product-led SEO and talk about what it is, how it works, how to know...2020-09-0232 min
SaaS SessionsS2E21 - Product Led SEO ft. Eli Schwartz, Growth Advisor & SEO ConsultantIn this epsidoe, we hosted Eli Schwartz, Growth Advisor & SEO Consultant to talk more on Product Led SEO.Eli coined the term Product Led SEO and he explains what it is in this episode.How to go beyond what everyone is already doing in SEO and get better results, faster.Eli has been into SEO since 2004, that's 16 years! And he shares his best practices with us on the show.Connect with Eli on LinkedIn - https://www.linkedin.com/in/schwartze/Subscribe to his newsletter - https://www.elischwartz...2020-06-1532 min
The SiteVisibility Internet Marketing Podcast#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli SchwartzOn this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO.
On the show you'll learn:
- Why your product should come first and your content should come second
- Why you shouldn't fear Google Algorithm updates
- Why you should consider NOT using keyword research
- How Zillow's product market fit approach led them to success
- How Google will reward you for building the right content...2020-03-1218 min
The Internet Marketing Podcast#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli SchwartzOn this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO. On the show you'll learn: Why your product should come first and your content should come secondWhy you shouldn't fear Google Algorithm updates Why you should consider NOT using keyword researchHow Zillow's product market fit approach led them to success How Google will reward you for building the right content What the idea of Bl...2020-03-1218 min
Internet Marketing: Insider Tips and Advice for Online Marketing#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli SchwartzOn this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO. On the show you'll learn: Why your product should come first and your content should come secondWhy you shouldn't fear Google Algorithm updates Why you should consider NOT using keyword researchHow Zillow's product market fit approach led them to success How Google will reward you for building...2020-03-1218 min
Internet Marketing: Insider Tips and Advice for Online Marketing#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli SchwartzOn this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO.
On the show you'll learn:
- Why your product should come first and your content should come second
- Why you shouldn't fear Google Algorithm updates
- Why you should consider NOT using keyword research
- How Zillow's product market fit approach led them to success
- How Google will reward you for building the right content...2020-03-1218 min
Medical Practice Trends113: SEO with Eli Schwartz, Former Dir. of SEO/Growth at SurveyMonkeyEli Schwartz teaches us how to 'think like a user' to improve SEO. Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs - including leading the global SEO team at SurveyMonkey as the director of growth and SEO. As heard on this episode: EliSchwartz.co Eli Schwartz on LinkedIn More at: Medical Practice Trends Brought to you by: Independence Digital - Medical Practice Marketing2020-02-0639 min
Marketing Today with Alan Hart185: Eli Schwartz on SEO and how to get it rightDuring this 185th episode of âMarketing Today,â host Alan Hart interviews Eli Schwartz, an SEO expert and consultant with over a decade of experience. He has led SEO and growth programs for several leading B2B and B2C Companies. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC.Schwartz has worked with clients such as Shutterstock, Blue Nile, Quora, Get Around, Mixpanel, and Zen Desk to help them build and execute global SEO strategies. He led the SEO team at Survey Monkey, building organic search to one of the...2019-12-2313 min
Above the Fold - Marketing and LaughsSurvey says - weird stats equals a high potential to go viral, with Eli SchwartzEli Schwartz, former Direct of Growth and SEO at SurveyMonkey joined us to talk about all things SEO, search trends, and the value of surveys.
It's been a while hasn't it? This is what happens when your two co-hosts end up taking vacation on opposite weeks. On this episode we welcome SEO and survey expert Eli Schwartz as a guest to take the boys through the finer points of enterprise SEO and surveys. And interestingly enough, the conversation may just reveal a recipe for how content could go viral (spoiler alert: it's weird stats). All...2019-04-3048 min