Shows
Contrarian Marketing PodcastSGE is launching! Or is it?This episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing podcast, hosts Kevin and Eli debate whether Google's new search experience powered by generative AI (SGE) will actually launch publicly soon or remain stuck in beta.They discuss the motivation behind SGE, predictions for how it could launch, and whether AI hype in search will fade."I think the whole point of s g is they need to get Wall Street and the media off their backs.""Putting it behind a paid wall...2024-04-0517 min
Contrarian Marketing PodcastWhy is Trader Joe's so successful?In this episode of the Contrarian Marketing Podcast, hosts Eli and Kevin discuss how to bring the beloved Trader Joe's shopping experience online. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2024-02-2235 min
Contrarian Marketing Podcast2024 predictionsThis episode is available on Spotify and Apple PodcastsIn this episode of Contrarian Marketing podcast, hosts Kevin and Eli make predictions for 2024, including updates on the economy, artificial intelligence advancements, political developments, and the tech industry.They discuss controversial topics like Donald Trump's potential election, changes in SEO with the release of Google's new search engine SGE, and how new AI technologies may disrupt companies like Meta.Main Discussion Points- New hardware and AI voice assistants like the Revit R1 gaining traction (00:03:43)- TikTok facing government restrictions...2024-02-0927 min
Contrarian Marketing Podcast#36 How to find the right SEO agency for youThis episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing podcast, hosts Eli and Kevin have an in-depth discussion about marketing agencies - the good, the bad, and the ugly.They talk about their personal experiences working with agencies, red flags to watch out for when evaluating an agency, and green flags that indicate a great agency partner. They also discuss the pros and cons of building your own agency versus remaining a solo consultant.Main discussion points:* Common issues with agencies - poor deliverables...2024-01-1235 min
The Design Life ShowTDLS - Episode 109: Unlocking Organic Growth w/ Kevin IndigThis episode was made possible by the community! ❤️ Get early access to podcast episodes, participate in exclusive Q&As, and more! ➡️ jaychristteves.com/support
Get FREE resources and tools by visiting jaychristteves.com/resources or shop online courses at JournyAcademy.com
“When you start out, you wanna understand who your customers are and what problems they face and what they need from you as a service provider and then create content around that.”
In episode 109 of #TDLS, I sat down with Kevin Indig. Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strateg...2023-12-1142 min
Contrarian Marketing Podcast#35 Do backlinks still matter for SEO?This episode is available on Spotify and Apple PodcastsBacklinks have always been a hot topic in the world of SEO. They play a crucial role in improving a website's search engine ranking and overall visibility. But when it comes to backlinks, not all links are created equal. In this blog post, we're going to dive into a LinkedIn poll that raises an interesting question: Which would you prefer - a deep link on The New York Times website or a front page link on Reddit for 24 hours? Let's explore the insights and varying perspectives on the...2023-11-2924 min
Contrarian Marketing Podcast#34 Overstock, Hopin, RecruitersThis episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing Podcast, hosts Kevin and Eli have an energetic discussion covering a range of marketing and business topics. They provide commentary on recent rebranding efforts by Overstock and Buy.com, analyze the dramatic rise and fall of the virtual events platform Hopin, and share thoughts on best practices for hiring and interviewing. The conversation pivots to the prevalence of advertising in sports, with a debate around embracing advertising opportunities versus preserving commercial-free spaces. Listeners can expect a free-flowing...2023-11-0335 min
Contrarian Marketing Podcast#33 Secrets to Success: Expert Strategies from Consulting Guru, Alan WeissThis episode is available on Spotify and Apple PodcastsIn this special episode of the Contrarian Marketing Podcast, hosts Kevin and Eli have an in-depth conversation with Alan Weiss, author of over 60 books on consulting and considered an icon in the field.They discuss Alan's background, his approach to consulting, writing, learning, and more. Listeners can expect to gain insights into becoming a successful consultant as well as Alan's perspectives on technology, AI, relationships, and personal development.⚠️ In the episode, we announce the launch of a cohort-based SEO course!2023-10-2052 min
Contrarian Marketing Podcast#32 SGE, Treads, X - who wins, who loses?This episode is available on Spotify and Apple PodcastsIn this week's Contrarian Marketing Podcast episode, we discussed several timely topics in the world of marketing and technology. We talked about Twitter's controversial rebranding to "X" under new owner Elon Musk. We debated whether this rebrand would significantly hurt Twitter's user base and engagement. While the platform has already lost some users, we disagreed on whether a core community will remain loyal to Twitter regardless of the name. Next, we explored the launch of Meta's new texting app Threads as a potential rival...2023-08-3034 min
Contrarian Marketing Podcast#31 SGE, affiliate marketing & WFHThis episode is available on Spotify and Apple PodcastsIn a recent episode of the Contrarian Marketing Podcast, hosts Kevin and Eli discuss various topics, including * Google's new remote work policies* the impact of return-to-office on employees* the future of AI-generated content* the challenges faced by affiliates in the SEO landscapeGoogle's Remote Work Policies and Traffic WoesGoogle's implementation of new remote work policies, specifically the crackdown on hybrid work, has caused quite a stir. Employees are now required to be in...2023-08-1734 min
Contrarian Marketing Podcast#30 SGE, Affiliates, WFHThis episode is available on Spotify and Apple PodcastsKevin here. Let's dive into a hot topic - the return to office and hybrid work. I strongly believe more employees should have the option to work from home. But not just to avoid traffic - there are more twisted nuances to this issue.Companies are seemingly encouraging employees to move back to offices. And here's my theory - many are secretly using it as a ploy for silent layoffs. Forcing staff who made lifestyle changes during the pandemic to suddenly return can cause...2023-08-0820 min
Contrarian Marketing Podcast#29 Reddit = future of online communities?This episode is available on Spotify and Apple PodcastsIn this episode of the Contrarian Marketing Podcast, Kevin and Eli debate whether Reddit will live or die and what other UGC platforms can learn from that.The Power of Reddit and the Open WebReddit is one of the largest online forums in the world, with over 400 million monthly active users. The platform hosts diverse communities centered around various topics and interests.While Reddit's value lies in its user-generated content, recent controversies surrounding pricing changes for its API and...2023-08-0326 min
Contrarian Marketing Podcast#28: How SGE shapes the future of SEOThis episode is available on Spotify and Apple PodcastsSEO and Marketing friends,We've recently been on the Evergreen Media Podcast, discussing:1️⃣ The role of SGE in shaping the future of SEO.2️⃣ Identification of verticals that AI search might severely affect.3️⃣ Understanding how to prep for an AI-driven world.4️⃣ Leveraging AI for a competitive advantage in SEO.5️⃣ Some of our favorite AI tools that can aid your SEO strategy.🚀 Key takeaways from the podcast:• How to understand and adapt to the way AI m...2023-07-2848 min
Contrarian Marketing Podcast#27: AUA - Ask Us AnythingThis episode is available on Spotify and Apple PodcastsIn this "Ask Us Anything" (AUA) session, we answer questions from a Linkedin live about SEO & AI, the state of the economy, careers and more.Topics* Breakfast Routines* Predictions on Economic Recovery* AI and SEO* Preparing for AI and SGE* Eli shares the best career advice he didn't take* The Importance of Working at Big Brands Early in Your Career* Best Practices for Prioritizing and Implementing SEO Initiatives in Companies2023-07-0544 min
Contrarian Marketing Podcast#26: Apple vr headset, Whatsapp communities, CNN & Gamestop fire their CEOThis episode is available on Spotify and Apple Podcasts.In this episode of the Contrarian Marketing Podcast, we discuss Apple's VR headset, WhatsApp channels, and the future of Meta, formerly known as Facebook.With TikTok taking headlines at the Mobile Apps Unlocked conference and Meta nowhere to be found, what does this mean for the future of tech companies? Can we really count them out? As Kevin says, "I think you can never ever count a tech company out, especially a tech company with tons of cash."They also delve into...2023-06-2924 min
Evergreen Media® PodcastUnveiling The SEO Revolution AI & SGE Will Spark!Kevin Indig, Eli Schwartz and I discuss Search Generative Experience, Googles integration of generative AI into search.
📺 YouTube: www.youtube.com/watch?v=mQ1RMVo2SbY
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📰 Abonniere unseren Newsletter, um regelmäßig bewährte SEO- und Content-Marketing-Tipps in deinem Posteingang zu erhalten:
www.evergreenmedia.at/seo-newsletter/2023-06-2754 min
Contrarian Marketing PodcastGoogle SGE: tough times for SEO trafficThis episode is available on Spotify and Apple Podcasts.🚀Get Ready for a Game-Changer in SEO and Marketing: Google's Large Language Model (LLM) Integration🔥Calling all aspiring SEO mavens and digital marketing enthusiasts! We've got a front-row seat to what might become a seismic shift in search and marketing landscapes. Google is integrating its generative AI technology (LLM) into search results. Say goodbye to outdated approaches, and say hello to disruptive innovations! 😲Here's what you need to know:✅ Google's LLM uses predictive statistics to provide an unprecedented search experience.✅ This integrat...2023-06-1935 min
Contrarian Marketing PodcastNavigating Bans on Big Tech Platforms: Strategies and RisksThis episode is available on Spotify and Apple Podcasts.In this thought-provoking podcast episode, we dive deep into strategies for becoming better marketers and the power big tech companies have on our lives. We cover topics such as:* Are users powerless against big tech algorithms?* How can one protect themselves from unjust bans by tech giants?* In what ways is AI impacting marketing and the tools available?* How can marketers reduce the risk of being banned from major platforms?Back when Eli was...2023-06-1229 min
Contrarian Marketing PodcastInnovative Marketing Channels for StartupsThis episode is available on Spotify and Apple Podcasts.In this episode, we discuss our favorite creative marketing channels.Kevin shares how Atlassian used Trello's email list to boost content from an SEO perspective, resulting in a significant increase in visits and shares.Eli shares his experience partnering with the Toilet Association of Singapore to create a humorous survey on bathroom cleanliness, which went viral and garnered media attention.Key takeaways- Think beyond digital: Radio ads, Hulu ads, and outdoor media (such as billboards and TV...2023-06-0629 min
Contrarian Marketing PodcastDirty Diapers and Marketing: Lessons from Parenthood for Problem-SolvingThis episode is available on Spotify and Apple Podcasts.🤔 Did you ever think that becoming a parent could make you a better marketer?👶 As Kevin Indig and Eli Schwartz discuss in their recent conversation, there are some hidden lessons in parenthood that can actually make you a better digital marketer.Here's what they learned:1️⃣ Patience: A key skill trained by parenthood.- SEO campaigns and content marketing often take time to generate results.- Patience helps you maintain a consistent strategy and not jump to conclusion...2023-05-3117 min
Contrarian Marketing PodcastWhat disappointed and excited us about Google I/O 2023This episode is available on Spotify and Apple Podcasts.In this Contrarian Marketing podcast, we discuss Google I/O 2023 and highlight several key announcements:* The Google Workspace integration with search results, which allows users to quickly copy information to a Google sheet* Google's AI music tool, Music lm, which Eli was not impressed with* AI search results and the inefficiency of SEOFinally, we debate whether AI will replace artists in the future, with Kevin arguing that AI will make it easier to bring ideas to life and allow...2023-05-1620 min
Contrarian Marketing PodcastThe Future of Media: AI, Niche Companies, and Non-Media BrandsThis episode is available on Spotify and Apple Podcasts.In this episode of Contrarian Marketing, we discuss the current state of media based on the near-bankruptcy of Vice and the shutdown of BuzzFeed News.We think smaller, niche media companies can provide content that larger media companies cannot fulfill, and non-media companies like retailers can fund media teams to fill the gap.We predict that AI will play a significant role in the future of media, for example, in gathering and distributing news and sports coverage.We also announced...2023-05-1025 min
Contrarian Marketing PodcastTricks for audience building and career-boosting on LinkedInIn this episode of the Contrarian Marketing podcast, we discuss the benefits of using LinkedIn to build a following or boost your career.We share tips on how to optimize your profile, engage with your audience, and create effective content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2023-05-0434 min
Contrarian Marketing PodcastHow to not mess up your influencer campaignInfluencer marketing has become an essential part of any marketing strategy. It involves partnering with individuals who have a significant following on social media platforms to promote a brand's products or services. However, finding the right influencers for your brand can be challenging. In this podcast episode, we discuss the importance of influencer marketing and how to approach it effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2023-04-2827 min
Contrarian Marketing PodcastGoogle Bard - still not as good as BingThis episode is available on Spotify and Apple Podcasts.In this podcast, we compare Google's AI language model, Bard, to Microsoft's Bing. We look at the user experience, utility, and creative capabilities of both models through various scenarios.Bard has serious accuracy and reliability issues, and we don’t see a strategy for integration and monetization. Ultimately, Bing has a more effective approach to capitalizing on its head start and providing a seamless user experience.We really stress-tested Bard for this show and even went as far as asking it to create a co...2023-04-0451 min
Contrarian Marketing PodcastThe Art of turning Marketing Budget Cuts into Strategic OpportunitiesThis episode is available on Spotify and Apple Podcasts.In this episode of the Contrarian Marketing podcast, we dive deep into the challenges of navigating marketing budget cuts, layoffs, and job hunting in the ever-changing tech landscape.We share our insights and experiences on how to make the most of shrinking budgets, renegotiate targets, and adapt to the new reality.This episode is sponsored by SEO Monitor
Forecasting is one of the trickiest topics in the SEO industry, especially when you have to do it.
SEOmonitor has created a...2023-03-2027 min
Contrarian Marketing PodcastHow to save yourself from a culture of meeting addictionThis episode is available on Spotify and Apple Podcasts.In this conversation, we discuss one of the hottest topics during the pandemic's shift to remote work: meetings.Meetings can be helpful in some cases, but they are often unnecessary and a waste of time. Even for those that are helpful, there is a big spectrum in efficiency based on how they’re run.The most common issues with meetings are:* Too many attendees* Lack of preparation* Unclear agendasPeople often feel obligated to attend meetings, ev...2023-03-0726 min
Contrarian Marketing PodcastHow to score big marketing budgets - even in a recessionThis episode is available on Spotify and Apple Podcasts.Today we teach you how you can still score a strong marketing budget in a recession. We also cover:* How to cut a marketing budget the right way* How to make the most of your marketing budget* Hacks on saving money on your marketing spendsKey Takeaways* Know how your budget decision-maker ticks* Optimize your current campaigns for payback period* Reduce your ad budget for branded keywords* If...2023-02-2826 min
Contrarian Marketing PodcastWhy AI chatbots might be good for SEOThis episode is available on:* Spotify* Apple PodcastsAfter Bing and Microsoft both announced new AI chatbots in Search, Marketers are worried that search engines won’t send traffic to websites anymore. However, what if sites receive less but more qualified traffic?Tune in to learn how we think about AI chatbots in Search, what search arbitrage is and whether users really change their habits.Thanks for tuning in,Eli & Kevin This is a public episode. If you would like to discuss th...2023-02-1324 min
Contrarian Marketing PodcastHow to build a successful consulting business?This episode is available on:* Spotify* Apple PodcastsToday we talk about building and thriving a consulting business based on our combined SEO and consulting experience of over 10 years.In this episode of Contrarian Marketing, we cover:* How to transition into a consultant role* What makes one a good consultant* Why Neil Patel Digital works as an SEO brandKey Takeaways* Many people do not understand SEO and accept mediocre work as ‘quality output’. Thus, real SEO expe...2023-02-0827 min
Contrarian Marketing PodcastMarketing predictions for 2023This episode is available on:* Spotify* Apple PodcastsToday we discuss the big Marketing themes of 2023:* The impact of AI on marketing* Social media platforms that could replace TikTok* Trends in attribution and privacyKey Takeaways* AI, especially products by OpenAI, will have a significant impact on marketing.* AI Content still requires editors to produce good quality content. Writers should upskill themselves to write better than what AI Content generates.* YouTube and Meta can potentially...2023-01-3137 min
Contrarian Marketing PodcastWorking from home - great or terrible?This episode is available on:* Spotify* YouTube* Apple PodcastsToday we discuss if ‘work from home’ as a concept is truly beneficial for the dynamics of employees and managers in an organization.Thanks to the pandemic, many organizations switched to work-from-home, but some of them, Goldman Sachs, Google, Microsoft, etc., pull employees back to the office. They have realized that in-person interaction may outweigh the many stated advantages of a WFM culture.✅Kevin says working from home enables an employee to take control of their time f...2023-01-2434 min
Contrarian Marketing PodcastThe Marketing trends that shaped 2022This episode is available on:* Spotify* YouTube* Apple PodcastsIn this episode, we talk about the big trends that shaped 2022, so you can prepare for what’s to come in 2023. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2023-01-1635 min
Contrarian Marketing PodcastTikTok: can it replace Google Search?This episode is available on:* Spotify* YouTube* Apple PodcastsToday we discuss the future course of one of the most addictive, engaged, and controversial social media platforms: TikTok.Increasing privacy risk and disappointing revenues have raised questions about TikTok’s sustainability and position as a leading social platform.As the US government bans the app from government-issued cell phones and its users gain visibility on its privacy concerns, will TikTok lose its sheen to get permanently banned?✅Eli says TikTok will never get bann...2023-01-0928 min
Contrarian Marketing PodcastAI content: tool or toy?This episode is available on:* Spotify* YouTube* Apple PodcastsToday we cover one of the requested topics by our listeners - AI Content.ChatGPT took over the internet to reach 1 million users within 5 days - and many wondered about their next business idea, feared job security or simply poked holes in it.We also checked the search demand for crypto versus ChatGPT, and it already shows a very different trend compared to Crypto.So, is AI content the next big tool, or will it fizz...2023-01-0231 min
Contrarian Marketing PodcastShould Personal branding have rules and limits?This episode is available on:* Spotify* YouTube* Apple PodcastsFirst, a word of gratitude: The Contrarian Marketing Podcast has hit 1,100+ downloads and 150+ newsletter subscribers from just the first 2 episodes. All thanks to you!Personal branding helps entrepreneurs raise funds, job seekers get offers and salespersons close leads. Being out there can be overwhelming but also incredibly rewarding.So, should you pull any strings to build your personal brand or stay within limits?✅Eli says yes, do anything and everything to...2022-12-1239 min
Product Market FitEp2: What Is Product Led SEO? w/ Eli Schwartz (Coinbase, Zendesk, Gusto, etc.) — Product Market Fit PodcastEli Schwartz literally wrote the book on "Product-led SEO," a practice he has applied at leading B2B and B2C companies such as Coinbase, Zendesk, Gusto, MixPanel, Quora and many more.
In this conversation he shares practical advice on implementing this strategy along with examples from Zillow, Figma, Canva and others. We also talk about hiring for SEO in a startup and where SEO should live inside the org, as well as AI tools in SEO.
Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with bes...2022-12-0729 min
Contrarian Marketing PodcastIs Linkedin the social network of the future?Is LinkedIn truly becoming the next hot social network or will its creator-first pivot lead to the path of Facebook?✅Kevin says — Yes, LinkedIn has all the tools it needs to become the next hot social platform beyond professional communities.⛔Eli says — No, Linkedin has become too much like Facebook and is moving away from its goal of being a professional social network. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com2022-12-0532 min
Contrarian Marketing PodcastSmart devices have no impact on marketing… or do they?Will new devices fundamentally change marketing?71% of Americans say they check their phones within the first 10 minutes of waking up — Reviews.orgWhile we’re busy being addicted to smartphones, the tech industry is pushing more devices like smartwatches, fitness bands, pods and glasses. Tech research firm IDC predicts that the AR/VR market will grow by 8x to $26b by 2025.The explosive growth of smart devices raises the question, “will devices fundamentally change marketing or not?”✅Eli says yes, devices remove friction and make reaching consumers easier.⛔Kevin says no, the...2022-11-2924 min
Contrarian Marketing Podcast2023 will get tough, but you still need to winMany marketers are crafting their 2023 marketing plans right now and like every year, they have initiatives on things they will build, optimize and expand. But there's a surprise brewing: most of these marketers are going to fail if their goals are tied to top-line acquisition.We are either in the midst of or entering an economic downturn which means demand is going to be on the decline. Marketers who don't get ahead of communicating this now are going to find themselves falling short of their goals to no fault of their own.Without communication on...2022-11-1826 min
Tech Bound PodcastEli Schwartz on Product-Led SEO TIMESTAMPS0:00 Introduction0:52 The key message of the book Product-Led SEO3:09 Common misconceptions about SEO7:37 Getting things done in SEO10:18 SEO Product Managers13:29 Should SEO be part of Marketing or Product?18:18 Is stack ranking projects still up to date?20:01 How to create more awareness for SEO inhouse23:18 How to learn from the competition30:59 Getting better at opportunity sizing34:54 How much should you invest in SEO?37:42 The compounding effect of SEO40:00 The process o...2021-07-2248 min