Shows
Street Cred - Helping Clothing Brands Build CommunityThis Simple Instagram Strategy Made my Clients Rich In this episode Elijah shares a strategy to solve the all to common “great product, no sales” problem. Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=RichFree Newsletter for Clothing Brands: https://elijah-delporte.kit.com/newsletter
2026-02-1935 minStreet Cred - Helping Clothing Brands Build CommunityFashion Photographer: This Simple Photo Technique Makes Brands Viral w/ Tom Achilles In this episode, Elijah sits down with Tom Achilles, a fashion photographer producing elite work. They get very practical about campaigns and look at the creative process before the shoot even starts. Tom Achilles: https://www.instagram.com/tomshotyou?igsh=Z2h4c241ZW5mNTRx Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=TomachillesFree newsletter for clothing brands: https://elijah-delporte.kit.com/newsletter
2026-02-121h 01Street Cred - Helping Clothing Brands Build CommunityI Ditched Personal Branding. Here’s Why Personal branding. The fan favourite of lots of social media gurus, but does it live up to the claim? We’re not so sure. Join us in this episode as we discuss other branding options, practical tips and real world examples. Work With Me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=Personalbranding Free Newsletter for Clothing Brands: https://elijah-delporte.kit.com/newsletter Song: waera - harinezumiMusic provided by NoCopyrightSoundsFree Download/Stream: http://ncs.io/harinezumiWatch: http://ncs.lnk.to/harinezumiAT/youtube
2026-02-0623 minStreet Cred - Helping Clothing Brands Build CommunityWhy Your Lack of Focus Is Costing You Customers In this episode, we break down the 4 types of clothing brands, what makes each one work, where they usually fail, and exactly how to market each type organically with content that actually fits the brand.
2026-01-2343 minStreet Cred - Helping Clothing Brands Build CommunityThe Campaign Theme Playbook for Sell-out Drops- w/ Divine, TEEUPWRLDWork with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=devineSit in on a live working session as Elijah and Divine (teeupwrld) brainstorm real campaign themes—turning brand identity into scroll-stopping ideas you can steal for your next drop.
2026-01-081h 09Street Cred - Helping Clothing Brands Build CommunityThe Influencer Method that will Blow Up your BrandWork with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=Influencermethod This episode breaks down how Gymshark built a cult-like community by attaching itself to an existing culture instead of trying to “create” one from scratch. Elijah explains why product seeding beats upfront paid partnerships in the early stages, and walks through a 7-point checklist (brand fit, visual style, content type, audience, personal style, posting frequency, and growth speed) to find undervalued creators worth partnering with.
2025-12-0414 minStreet Cred - Helping Clothing Brands Build CommunityA Stupid Easy Way to 3x your Clothing Brand in 2026Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=3xyourbrand2026This episode dives into a simple way to grow your clothing brand by posting more, not by chasing a “secret formula.” Elijah explains how a repeatable, brand-focused content strategy (not just constant product posts) lets you create way more content in less time and massively increase reach and sales. You’ll learn the difference between product-focused vs brand-focused content and how to turn your brand identity into ongoing series you can post every week.
2025-12-0211 minStreet Cred - Helping Clothing Brands Build CommunityHow to Make your Clothing Brand Feel Like a Cult This episode breaks down a simple DM strategy that turns casual followers into a real community. Elijah shows how messaging your top engaged followers builds connection and can even spark immediate sales. A small action, but one of the fastest ways to warm up your audience for future drops.Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=MakeBrandLikeaCult
2025-11-2102 minStreet Cred - Helping Clothing Brands Build CommunityHow to Attract Superfans Effortlessly This episode breaks down one simple Instagram tweak that makes your brand feel like a real community instead of just a clothing label. Elijah shows how big brands use group-focused, lifestyle-driven content to signal “you’re part of something bigger” every time they post, and explains how you can apply the same idea in your own shoots and campaigns to attract more dedicated, superfan customers.Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=AttractSuperfansEffortlessly
2025-11-2003 minStreet Cred - Helping Clothing Brands Build CommunityWhy Clothing Brands Struggle to Convert Instagram Followers into SalesThis episode explains the biggest mistake brands make when trying to turn Instagram followers into customers: posting generic “theme page” content instead of original, product-led content. Elijah shows how this drains sales, unpacks why followers stop seeing you as a real clothing brand, and walks through how to shift your strategy so you’re building a community and positioning your products clearly in your content.Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=ConvertInstagramFollowersintoSales
2025-11-1902 minStreet Cred - Helping Clothing Brands Build CommunityIt’s Actually Pretty Easy to Make Fashion Films This episode explains a five-step framework for making short fashion films for clothing brands. Elijah walks through how to choose a clear main character, add conflict that drives the story, weave your garments in as the solution, shape a strong opening hook for social media, and use the caption to support the film and drop details.Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=Itsactuallyeasytomakefashionfilms
2025-11-1804 minStreet Cred - Helping Clothing Brands Build CommunityHow Clothing Brands Build Instagram Communities | Street Cred w/ Elijah DelporteJoin The Superfan Club and get access to a community of clothing brand owners for free:https://www.elijahdelporte.com/club
2025-01-2617 minStreet Cred - Helping Clothing Brands Build CommunityTurning 1,540 Followers into a Loyal Community | Street Cred w/ Undreamed MerchJoin Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365 Undreamed Merch: https://www.instagram.com/undreamed.merch/ Instagram: https://www.instagram.com/elijahdelporte/
2024-11-0456 minStreet Cred - Helping Clothing Brands Build CommunityHow To Change a Customer's Life | Street Cred w/ Elijah DelporteJoin Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365 Instagram: https://www.instagram.com/elijahdelporte/
2024-10-2832 minStreet Cred - Helping Clothing Brands Build CommunityDear Clothing Brands, we have a problem | Street Cred w/ Elijah DelporteJoin Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
2024-10-2124 minStreet Cred - Helping Clothing Brands Build CommunityCompanies are Professional. Communities are Vulnerable | Street Cred w/ Elijah DelporteJoin Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
2024-10-1321 minStreet Cred - Helping Clothing Brands Build CommunityRedefine Success or You're Destined to Fail | Street Cred w/ Elijah DelporteJoin Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
2024-10-0719 minStreet Cred - Helping Clothing Brands Build CommunityGrit Citys 1-on-1 Content Strategy Workshop | Street Cred w/ Elijah DelporteJoin Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365 Follow Grit Citys: https://www.instagram.com/gritcitys_clothing/
2024-09-291h 02Street Cred - Helping Clothing Brands Build CommunityOnline Education is Brand Owner Poison | Street Cred w/ Elijah DelporteJoin Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
2024-09-2219 minStreet Cred - Helping Clothing Brands Build CommunityThe Danger of a Product-First Mindset | Street Cred w/ Elijah DelporteJoin Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
2024-09-1523 minStreet Cred - Helping Clothing Brands Build CommunityCreating a Common Enemy | Street Cred w/ Elijah DelporteJoin Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
2024-09-0312 minStreet Cred - Helping Clothing Brands Build CommunityMost brands say they've got "Vision". It's really just a goal... | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-09-0310 minStreet Cred - Helping Clothing Brands Build CommunityDo the Work that Others Won't | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-3009 minStreet Cred - Helping Clothing Brands Build CommunityWhat the Eiffel Tower Can Teach Us About Selling Clothes | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-2810 minStreet Cred - Helping Clothing Brands Build CommunityHow This Clothing Brand Made $43.5k with Ads in 30 Days | Street Cred w/ Jamar Scarvelis, Format ClothingGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365 Jamar: https://www.instagram.com/jamar.scarvelis/
2024-08-271h 16Street Cred - Helping Clothing Brands Build CommunityI Stopped Consuming - My Experience | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-2613 minStreet Cred - Helping Clothing Brands Build CommunityDo The Easier Thing | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
2024-08-2613 minStreet Cred - Helping Clothing Brands Build CommunityCommunity Isn't For Everyone | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
2024-08-2211 minStreet Cred - Helping Clothing Brands Build CommunityEmpower the People | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
2024-08-2215 minStreet Cred - Helping Clothing Brands Build CommunityA Revolutionary Release Strategy | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 45+ motivated brand owners for free: https://www.skool.com/streetwear365
2024-08-2012 minStreet Cred - Helping Clothing Brands Build CommunityPromoting Inter-Action Within Your Community | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-1811 minStreet Cred - Helping Clothing Brands Build CommunityFinding Your Founding Members | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-1512 minStreet Cred - Helping Clothing Brands Build CommunityHow To Turn Your Audience into a Community | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-1413 minStreet Cred - Helping Clothing Brands Build CommunityThis is the most important podcast I've ever made... | Street Cred w/ ElijahGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-1314 minStreet Cred - Helping Clothing Brands Build CommunityForget the Sales. Go For Customers | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-1211 minStreet Cred - Helping Clothing Brands Build CommunityPredictions for the Future of Fashion | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-1112 minStreet Cred - Helping Clothing Brands Build CommunityThe Story of Supreme's Founder, James Jebbia | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 100+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-0812 minStreet Cred - Helping Clothing Brands Build CommunityHow To Do More With Less Time | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-0711 minStreet Cred - Helping Clothing Brands Build CommunityHow To Generate Content Ideas In Your Sleep | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 100+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-0611 minStreet Cred - Helping Clothing Brands Build CommunityThe David Lynch Marketing Strategy | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-0511 minStreet Cred - Helping Clothing Brands Build CommunityPractical Steps to Building Community | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-0411 minStreet Cred - Helping Clothing Brands Build Community3 Lessons From Dior's World Class Customer Service | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 90+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-08-0112 minStreet Cred - Helping Clothing Brands Build CommunityKill Your Perfectionism or It Will Kill You | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-07-3112 minStreet Cred - Helping Clothing Brands Build CommunityThis Fashion Niche Could Destroy Your Brand | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-07-3011 minStreet Cred - Helping Clothing Brands Build CommunityIf you can't do it brave, do it scared | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-07-3012 minStreet Cred - Helping Clothing Brands Build CommunityCut Dopamine in 30 Days With This Challenge | Street Cred w/ Elijah DelporteGet the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365Email Elijah: lij@elijahdelporte.com
2024-07-2915 minStreet Cred - Helping Clothing Brands Build CommunityDon't start a clothing brand without listening to this first... | Street Cred w/ Elijah DelporteGet the Streetwear Masterclass training & join a community of 70+ motivated brand owners for free: https://www.skool.com/streetwear365
2024-07-2316 minStreet Cred - Helping Clothing Brands Build CommunityHow to build so much hype it's not funny | Street Cred w/ Elijah DelporteGet the Streetwear Masterclass training & join a community of 70+ motivated brand owners for free: https://www.skool.com/streetwear365
2024-07-1522 minStreet Cred - Helping Clothing Brands Build CommunityCold Outreach Playbook for Streetwear Brands | Street Cred w/ Elijah Delporte👉 Get the Streetwear Masterclass training & join a community of 70+ brand owners for free: https://www.skool.com/streetwear365
2024-07-0932 minStreet Cred - Helping Clothing Brands Build CommunityWhy NIKE Has a Podcast (and why you should too) | Street Cred w/ Elijah DelporteGet the Streetwear Masterclass training & join a community of 60+ motivated brand owners for free: Click here to join now -->In this episode of Street Cred, Elijah speaks about:Why you should start a podcast for your fashion brand How to invite guestsWhat to talk about
2024-07-0131 minStreet Cred - Helping Clothing Brands Build CommunityHow To Reinvest Into Your Clothing Brand | Street Cred w/ Elijah DelporteGet the Streetwear Masterclass training & join a community of other brand owners for free: Click here to join now -->In this episode of Street Cred, Elijah speaks about:How to reinvest into your clothing brandWhy should you reinvest at all?Why you shouldn't increase units next dropWhat to do with your extra cash to multiply it
2024-06-2435 minStreet Cred - Helping Clothing Brands Build CommunityHow To Increase Profit With The Same Revenue | Street Cred w/ Elijah DelporteJoin the community of 50+ other streetwear entrepreneurs transforming their side hustle into a full time career and get the Streetwear365 Masterclass course for free: https://www.skool.com/streetwear365
2024-06-1743 minStreet Cred - Helping Clothing Brands Build CommunityFind Out In The Next 23-Minutes If You Are Truly A Designer | Street Cred w/ Elijah DelporteYou're invited to Streetwear365, a community of streetwear entrepreneurs that are turning their passion into a full time career. Click here to join now: skool.com/streetwear365
2024-06-1023 minStreet Cred - Helping Clothing Brands Build CommunityHow To Grow a Community That Shows Up on Drop Day | Street Cred w/ Push PullI speak with George Harte, the co-owner of Push Pull, about the steps they have taken in their streetwear brand to cultivate a community of loyal customers that show up on drop day.Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job: https://www.elijahdelporte.com/dailyMajor Talking Points:Replying to DMs of audience and customers as a brand ownerHow to create in-person events with little-to-no resourcesHow to sell an ideology that unifies like minded individualsHow to make more money, selling more...
2024-06-031h 07Street Cred - Helping Clothing Brands Build CommunityThe Better Alternative To Instagram For Fashion Brands | Street Cred w/ Ethan Dichoso - FitdropEthan Dichoso, the co-founder of Fitdrop, comes onto the show to speak about his new app, FitDrop, and how it can be used by clothing brands to sell more garments.Major Talking Points:Fitdrop: how the app works from the perspective of it's usersThe App For Fashion Brands: How does FitDrop support fashion brands and functions that can help you sell more garment The Future: What's to come for FitDrop and how are it's founders planning on creating leverage for clothing brands?Download Fitdrop from your app storeJoin the daily email laser...
2024-05-2753 minStreet Cred - Helping Clothing Brands Build CommunityHow To Generate More Content Ideas Than You Know What To Do With | Street Cred w/ Elijah DelporteMajor Talking Points:Ideation Routine: How to create content consistently in a routine by writing and what to write about that is on-brandCreating, Not Brainstorming: The importance of starting to create as you brainstorm and not just sit there and thinkIdea Capture: How to capture ideas so you don't lose them.Creating Visual Content: How to turn your written content into visual formsJoin the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job.If you have a question, want to drop me an encouragement, or...
2024-05-1722 minStreet Cred - Helping Clothing Brands Build CommunityHow to Differentiate Your Brand in a Saturated Fashion Market | Street Cred w/ fashion adviser, Caspar TremlettMajor Talking Points:Before Clothing Drop 1: The importance of writing down where you want to be before you even start (or along the journey if you haven't already).Market Research: How to go about conducting market research of other clothing brands in your spaceIdea Generation And Capture: How to generate ideas then capture them effectively so you can use them for inspiration at a later date.Differentiating Yourself: How to differentiate your brand in a saturated fashion market.Foundational Expectations:Join the daily email laser focused on helping streetwear brand owners turn their side hustle...
2024-05-101h 12Street Cred - Helping Clothing Brands Build CommunityHere's Why You Shouldn't Pre-Order | Street Cred w/ MOB Melbourne - Leo WannasitOn this episode of Street Cred, I speak with Leo Wannasit, the designer behind MOB Melbourne about why you shouldn't do pre-orders for your next clothing drop.Uni vs YouTube: Is it still necessary to go to university to study fashion or design, or can one learn it all from YouTube?The Soft Entry: How to test the market and go beyond your product when entering the world of fashionStop Pre-Ordering: A business case for ordering your garments upfront.Join the daily email laser focused on helping streetwear brand owners...
2024-05-031h 03Street Cred - Helping Clothing Brands Build CommunityHow Jaslar Pearl Got Their Latest Campaign In Front of 140k Eyes | Street Cred w/ Jaslar PearlMajor talking points:Brand before product: The importance of crafting a brand and how you can use it to inspire clothing collections.The art of story selling: How to create stories to go viral and, ultimately, sell more garments on your next clothing drop.Content Strategy: How to use content pillars to streamline the content creation process, cutting the time in half.Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.If you have a question, want to drop me an encouragement, or are...
2024-04-261h 09Street Cred - Helping Clothing Brands Build CommunityHow to Cultivate an Audience That Comes Back Every Time | Street Cred w/ Elijah DelporteMajor talking points:The Golden Content Ratio: How much should you post about your product?What to Post Instead: When you aren't posting about your clothing product, what do you talk about?Building a Brand: How to sell the brand before the product and, ultimately, cultivate customer loyalty.Improving Important Metrics: How to increase your chances of virality and improve engagements.Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.If you have a question, want to drop me an encouragement, or...
2024-04-1926 minStreet Cred - Helping Clothing Brands Build CommunityConsistency is the Key to Customer Loyalty | Street Cred w/ Elijah DelporteMajor talking points:How to be more consistent with content creationHow to find a balance between quality and quantity when creating contentHow to create content that builds a community of superfansHow to overcome perfectionism when creating contentHow to make a content creation schedule and stick to itJoin the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
2024-04-1231 minStreet Cred - Helping Clothing Brands Build CommunityHello World - Who is Elijah and What Does He Do?In this episode of Street Cred, Elijah introduces the podcast, the topics that are covered on the show, and a little about how he helps streetwear brands turn their audience into a community.Join the daily email laser focused on help streetwear professionals like you turn your audience into a community all on your own.If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
2024-04-0551 minStreet Cred - Helping Clothing Brands Build Community21. Who Said Controversy Was Risky - Dre Palacio from Bad InfluenceBad Influence: https://www.instagram.com/badinfluence_yvr/https://www.badinfluence.ca/Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email elijah@winkfilms.com
2023-03-051h 08Street Cred - Helping Clothing Brands Build Community20. Selling the Conceptual in StreetwearMost of the things we buy are conceptual. In fact, I'd argue that nearly nothing we buy is physical. If Greg finds himself at the furniture store, he isn't really buying a pillow. He is buying comfort. Or maybe he is buying it for the greater purpose of athletics - to make his home look nicer. Although it is unsaid, Greg is actually buying comfort or aesthetics. He believes the pillow is the solution to fulfil these greater purposes.Understanding the root of Greg's motivated to buy can help a seller sell better! For instance...
2023-02-2613 minStreet Cred - Helping Clothing Brands Build Community19. Buying Power in FashionThe buying power of a customer is drastically increased if they are buying, not so much for the design of the garment, but for what the garment speaks about the one who wears it.Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email elijah@winkfilms.com
2023-02-1209 minStreet Cred - Helping Clothing Brands Build Community18. Primary Selling PointArgument: Running a streetwear brand is about making the best designs possible.True, design is important. But not as important as you may sell it to be.A streetwear brand's designs should not be their primary selling point.Take Nike, for example. Nike's primary selling point is not their designs. In fact, on social media, you will hardly see a product photo. It's because it doesn't matter what Nike designs - people will buy it.Nike has become so prominent in defining their identity to the world that they are now...
2022-12-1901 minStreet Cred - Helping Clothing Brands Build Community17. Why Do They Show Up?A common pattern is that many streetwear brands experience great sales in the beginning. Friends and family purchase garments and before you know it, you're sold out. These are the people that buy because of YOU, and we love'em for it.Though once this dwindles, and I assure you it will if not already, you are left with nothing. The customers you gain from here on out are known as loyal customers because buy because of THEMSELVES.Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries...
2022-12-0401 minStreet Cred - Helping Clothing Brands Build Community16. Selling the Sizzle not the Sausage - Devon Street founder Brock KennedyThis episode features a conversation I had with Brock Kennedy. Founder of streetwear brand, Devon Street. We speak about how to sell the sizzle, not the sausage. In other words, selling an emotion instead of a product to a world that desires deep emotional connection. Let’s unpack how the big guys approach the business of streetwear.Devon Street:Instagram @devonstreet_Website: www.devonstreet.auEnjoy today's episode? There's more:Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or...
2022-10-231h 06Street Cred - Helping Clothing Brands Build Community15. Experimenting with ContentUnsure of some content experiment ideas for your streetwear brand? Email me (elijah@winkfilms.com) your social links and I'll help you workshop some ideas that are yours to keep for free.Join the Mailing List: https://bit.ly/3eddf0BInstagram tips: https://bit.ly/3CnqsvwThe Street Cred Podcast: https://bit.ly/3rZONDfLet's work together (Content Strategy): https://bit.ly/3ysHibs
2022-10-1601 minStreet Cred - Helping Clothing Brands Build Community14. The Three Pillar Strategy - Creating content leading to garment salesWhat is the Three Pillar Strategy? The Three Pillar Strategy is a type of content strategy allowing streetwear brands to communicate specific brand values, beliefs, and embodied lifestyles on social media platforms through a number of visual mediums.Each content pillar must...be aligned with your streetwear brands specific beliefs, values, and embodied lifestylebe executable and sustainable within the full-time schedule that comes with running a streetwear brandhave the ability to be expandable and broken up into smaller content piecesNot sure how to incorporate the Three...
2022-10-0909 minStreet Cred - Helping Clothing Brands Build Community13. Product Place Your Garments - Madi Williams from MEW clothingThis episode features a conversation I had with Madi Williams, founder of streetwear brand, MEW clothing.We speak about how she has created a culture through her brand and used a mission statement in creating content. Creating content on a budget is a strong suit of Madi’s, so don’t be surprised if you come away today with some practical and inexpensive content creation ideas. Enjoy today's episode? There's more:Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or ques...
2022-09-1153 minStreet Cred - Helping Clothing Brands Build Community12. Stealing Like An Artist - Jasper Mutimer from MutimerThis episode features a conversation I had with Jasper Mutimer - Founder of streetwear brand, Mutimer. Conveniently named! We discuss what it means to steal like an artist! This is garment designs and social media content. Additionally, featured are some practical ways to apply inspiration to your clothing and how you present it to the world!So, If your streetwear brand is on social media - this episode is for you. Enjoy today's episode? There's more:Join my mailing listInstagram: @elijahdelporteLet's get in...
2022-09-0458 minStreet Cred - Helping Clothing Brands Build Community11. Don't Be SkippableEnjoy today's episode? There's more: Join my mailing listInstagram: @elijahdelporteLet's get in touchFor inquiries, feedback, or questions, email elijah@winkfilms.com
2022-08-2801 minStreet Cred - Helping Clothing Brands Build Community10. The Death of Short-Form Swipe ContentI watched an interesting interview with Colin and Samir and one of the things they mentioned was the effect of short-form swipe content:You can watch 30 TikToks from the same creator, yet not know their name. This is different from YouTube in that creators build communities. You could watch 2 YouTube videos from the same YouTube creator and you would know their name.This is proven true by the recent VidCon event where TikTokers with millions of followers experienced a no-show to their meet and greet, all the while watching YouTubers with fewer followers than they...
2022-08-2101 minStreet Cred - Helping Clothing Brands Build Community9. Just The Right TimeJust the right time is the moment your customers are ready to buy a garment. The moment they want to treat themselves to some new clothes.As a streetwear brand, there is no way to predict this moment (i.e., when it will be, how long until a follower is ready to buy). But why have to predict?Show up every day to your followers and you will retain the front row seat in their minds. This is not a guessing game. If and when a follower is ready, they will think of you.
2022-08-1401 minStreet Cred - Helping Clothing Brands Build Community8. Growing Instagram from 0 - 100k - James Collins from Studio InnateIn this episode, I speak with James Collins about his brand, Studio Innate. In just over 2 years, James has grown his Instagram page from 250 followers to 100k followers, sharing design mock-ups and documenting his experience starting a streetwear label.So, I’m speaking to the eCommerce streetwear brands out there - this episode is for you. Studio Innate:Website: https://shop.studioinnate.com/Instagram: @studioinnateElijahWebsite: https://www.winkfilms.com/Instagram: @elijahdelporteMailing List: https://www.winkfilms.com/resources
2022-07-311h 14Street Cred - Helping Clothing Brands Build Community7. Content Strategy for Clothing LabelsOn this episode, Elijah speaks about the importance of creating a content strategy for your streetwear brand and how to do so.For many brands (possibly including your own) social media is today's 'set-up-shop'. Customers find your brand through Instagram or TikTok before being redirected to an online store.Social media acts as the foundation for many clothing businesses. Without it, there would be no revenue. Without content strategy, your brand is like a plane without a pilots instruments. In thick fog there is no way to know where you are. Let's put...
2022-07-1828 minStreet Cred - Helping Clothing Brands Build Community6. Micro-Decisions & The Fashion Sales FunnelOn this episode, Elijah speaks about sales funnels for streetwear brands and how to define the steps within these systems for your own clothing label.The steps within a sales funnel (referred to as micro-decision by a customer) is the very path you lay our for a target customer. By listening you will learn about how to bridge the gap between A (the point of awareness) and destination B (the sale/ a purchase) for your target customers and how to make it specific to your brand.Let's work together: www.winkfilms...
2022-07-1029 minStreet Cred - Helping Clothing Brands Build Community5. Core Values and Knowing Your Why - Saim Farooqui from Rêveurs De VieIn this episode, I speak with Saim Farooqui, founder of brand, Reveurs De Vie, about core values and customer avatars. Saim is a big advocate for mental health and started his brand with the intention of bringing awareness to starting conversations. This is his brand's purpose.We speak about why understanding your ‘why’ is so important. In other words, your purpose, and how to reach customers that care.I think you are really going to like this one! Enjoy the show.Reveurs De Vie:Instagram - @R...
2022-06-1957 minStreet Cred - Helping Clothing Brands Build Community4. Building Hype - Casper Tremlett and Aron Williams from MertramertraIn this episode, I speak with co-founders Casper Tremlett and Aron Williams about their brand, Mertramertra. They began things more than a year ago in the peak of COVID and have been on the market since the beginning of 2022.By only the second drop, they sold out their entire collection of hoodies in 4 minutes, marking Mertramertra on my radar. Not too bad if you ask me…Today’s episode is for brands who want to learn the secrets to their success so early on. We speak about how to build hype, maximise drop style releases, and...
2022-06-051h 08Street Cred - Helping Clothing Brands Build Community3. Creating Shareable ContentElijah, going solo for the first time, does a tutorial on creating shareable social media content for streetwear fashion brands.Summary:People buy things from those they know, like, and trustYour customers know, like, and trust their friends more than anyoneA strong brand personality is the foundationembrace your flawshave opinionsengage with your audience Provide valewhat are my customer's pain points?appeal to their emotionswhat is my audience interested in?
2022-05-3041 minStreet Cred - Helping Clothing Brands Build Community2. Hiring processes - Josh Brown & Josh Meyer from The Snake HoleJosh Brown & Josh Meyer (same name and birthday) are co-founders and owners of The Snake Hole, a Melbourne streetwear brand focused on the art industry. It has been almost 10 years since the beginning of their journey with this brand."Don't work with your best friend" they say. These two made it work - and well! In this episode, we speak about what it means to hire processes to make our lives easier. The guys at The Snake Hole share how they have built a small team of designers, marketers, and creative directors.Some of the...
2022-05-191h 14Street Cred - Helping Clothing Brands Build Community1. Playing the Long Game - Dean Carnemolla from Something WonderfulDean Carnemolla is the founder and director of Something Wonderful, an Australian unisex streetwear clothing brand. Dean has previously worked alongside Daniel Bradshaw at StreetX before venturing out on his own in 2020. Dean found himself playing with illustrator and thinking about what he might put on a t-shirt. There birthed sw69 (now Something Wonderful).As you can imagine, Dean is no stranger to the world of streetwear and business. In this episode, he shares what it means to be in it for 'the long run' and to leave a legacy. Some of the practical questions we answer...
2022-05-1253 minStreet Cred - Helping Clothing Brands Build CommunityWelcome to the Street Cred podcastKeen to start a video project or up your video content strategy? Contact Elijah Delporte:www.winkfilms.comhello@winkfilms.com@wink.films
2022-05-0501 min