Shows
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerRetail Media Opportunities and Ethics w/ Elizabeth MarstenWelcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry. Elizabeth helps you navigate the high intent consumer funnel, explaining how retail media is leveraging data to form predictive purchasing models. We evaluate ways in which corporations are addressing significant privacy concerns surrounding big data, and third-party cookies to predict consumer behavior. The third wave of marketing is imminent! Join us this week as Elizabeth Marsten showcases the strength of user data in a...2023-12-2139 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerThe 3rd Wave of Digital Advertising w/Elizabeth MarstenA four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabeth stands out as a distinguished Digital Marketing expert with extensive experience in e-commerce and online marketplaces. Discover the essence of Retail Media Networks and explore how the retail industry giants leverage strategies for optimized results. Elizabeth describes the extreme levels of personalization retail media generates, outlining how personalization is expected to skyrocket. Grasp the vast scale of Retail Media Networks, and learn how data-driven positioning h...2023-12-1840 min
SERP's Up SEO PodcastSERP’s Up+ (Bonus Episode) | Amazon Marketing Strategies: AI & BeyondHow does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy? Wix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world! It’s a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum. Joining the show are Tinuiti’s President of Commerce Strategic Services, Elizabeth Marsden, and Senior Director of Amazon, Joe O’C...2023-08-2151 minSERP's Up SEO PodcastSERP’s Up+ (Bonus Episode) | Amazon Marketing Strategies: AI & BeyondHow does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy? Wix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world! It’s a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum. Joining the show are Tinuiti’s President of Commerce Strategic Services, Elizabeth Marsden, and Senior Director of Amazon, Joe O’C...2023-08-2151 min
PPC Ponderings PodcastBonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten InterviewIn this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first. Want to be a guest on the PPC Ponderings Podcast? A...2022-06-0936 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsRetail Media in Search (Elizabeth Marsten and Jason Barnard)Elizabeth Marsten talks with Jason Barnard about retail media in search.
Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti, working on the launch and growth of Walmart Advertising Service, Education and Product Support. She is a spokesperson for eCommerce, writes regularly for AdWeek and has expertise in paid search, marketplaces, SEO, content, analytics, social media - marketing, digital marketing and, of course, retail media.
You have probably wondered how Walmart, Amazon, Target, Home Depot and other retailers, get consumers or brands to pay to use their platform. And if you have ever listened to Elizabeth Marsten, you'll...2022-03-3127 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsRevealing the Secrets of Keyword Data (Tim Soulo and Jason Barnard)Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data.
Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years. Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU).
Keyword search volume is a metric many use obsessively, but what is it exactly, a...2022-03-2532 min
PPC Ponderings PodcastEp 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been impacted in the more global economy of Ecommerce. We're talking to DTC brand owners and Ecommerce / Retail agency people to get an idea of what happened, why it happened, and how we can better prepare ourselves for continued supply chain difficulties. In this episode, we interview four people who deal with this on a daily basis: Mike Beckham, CEO of Simple ModernElizabeth Marsten, Senior Director of Marketplace Services at TinuitiSean McGinnis, President of KUR...2022-03-1040 min
Marketing Speak330. The Ins and Outs of Online Marketplaces with Elizabeth MarstenThe retail industry has faced rapid changes in recent years, especially at the height of the pandemic. Consumers are now digitizing some aspects of their daily lives, which clearly shows in the retail industry. Today's guest, Elizabeth Marsten, discusses some of these changes to the retail industry. She also talks about opportunities and strategies smaller businesses have against Amazon and other service lines, like Walmart, InstaCart, and Target. Elizabeth is the Senior Director of Strategic Marketplaces Services at Tinuiti, where she is building out program development, advertising, and sales support on retail media channels, such as Walmart, Target, Instacart, K...2022-02-1631 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerBONUS EP: EDGE at SMX West 2020 with Elizabeth MarstenWe had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Shopping. Give it a watch and listen!2020-06-2015 min
PPC Town Hall3. Elizabeth Marsten, Julie Friedman Bacchini, Kirk WilliamsFred Vallaeys (@SiliconVallaeys), Cofounder of Optmyzr, hosts another episode of PPC Town Hall to talk about the impact of the coronavirus on digital marketing and PPC. As some businesses are forced to shut down while others are selling in record quantities online, how are they changing their online advertising strategies? And how are the agencies that work with these advertisers responding to these changes.
This and more is discussed by our rotating panel of PPC experts. Panelists for this week's episode are:
- Kirk Williams, ZATO Marketing (@PPCKirk)
- Julie Friedman...2020-04-1458 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews with Elizabeth MarstenSuggested Services Now Customizable in Google My Business Service-based business owners can now customize a list of suggested services on their Google My Business listing. Google will automatically select and list services, but users can make additions. Gigantic Database of Text Messages Exposed! TrueDialog, a company that processes two-way text messaging for businesses and higher education providers, had millions of messages exposed, many of which contained highly sensitive data of customers and students. 15 Eye-Popping Online Shopping Stats for 2019 Online shopping continues to grow, with more people doing it, rising...2019-12-0509 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerAmazon and Walmart eCommerce Tactics with Elizabeth MarstenIn honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you’ve got to get a handle on the right advertising techniques and tactics. In today’s highly competitive eCommerce markets, you can’t ignore Amazon as a channel for selling your products, and who better to talk to about strategies and tactics than someone from a company that knows more about the Amazon Marketplace platform than anyone else? We have Elizeabeth Marsten from Tinuiti, which was one of...2019-12-0456 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerWhat You Need To Know About Google Sponsored Units w/Elizabeth MarstenChances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth Marsten, the e-Commerce Growth Services Senior Director at Commerce Hub, recently wrote an in-depth article on Search Engine Journal about this new ad unit and is on the show this week to talk about its features and how users can use it in their ad campaigns. Plus we talk about automation in the PPC world - is it a...2018-08-281h 02
PPC RockstarsAmazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 (PPC Roundtable Part 2)Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.2017-11-1629 min
PPC RockstarsAmazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 (PPC Roundtable Part 2)Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.2017-11-1629 min
PPC RockstarsPPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.2017-11-0231 min
PPC RockstarsPPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten.2017-11-0231 min
PPC RockstarsCommon PPC Mistakes, Buying Natively and the Google Display Network4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.2015-07-0933 min
PPC RockstarsCommon PPC Mistakes, Buying Natively and the Google Display Network4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.2015-07-0933 min
Call to ActionWhat Online Dating Can Teach You About Your PPC CampaignsOn the debut episode of Call To Action, we delve into the world of pay per click advertising, which can be a bit overwhelming if you're just starting out. To get off to a solid start, it never hurts to look to veteran marketers who have already done their time in the PPC trenches.
We speak to Elizabeth Marsten, Vice President of Search at Portent, Inc. about the common mistakes that marketers are making with their PPC campaigns.
In the interview, Elizabeth explains why PPC marketing and online dating have more in...2015-01-2219 min
PPC RockstarsWhy Social PPC is Becoming More of a Thing Than Paid SocialDiscussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO and social media teams at Portent.Related articles across the webPPC with Reddit and StumbleUpon Ads With Brent CsutorasMobile PPC and PPC Not Provided with Melissa MackeyHistory of PPCHigh Resolution PPCMobile PPC AdvertisingShould You Bid on Your Clients Branded Keywords?Paid Search Without KeywordsRespect for PPCLanding Page Optimization Part TwoFrom the...2014-04-2401 min