Shows
The Prompt> If AI does the entry-level work, who becomes the next expert? — Elizabeth Maxson, ContentfulAI can make people productive before it makes them experienced. That creates a new problem for leaders: if junior employees stop doing the work that once taught judgment, where will the next generation of experts come from?Elizabeth Maxson, CMO of Contentful, joins Rachel Truair to explore what her team calls “judgment debt”—the long-term cost of automating away the experiences people use to build instinct, context and expertise. They discuss why Elizabeth still requires humans to write the brief, why knowing when AI is wrong may become more valuable than knowing how to use it, and why sh...
2026-09-2427 min
Best to the Nest with Margery & ElizabethEP. 510 Best to the Nest: September 2026 WRLEP. 510 Best to the Nest: September 2026 WRLHappy watching, reading, and listening! Margery: Watch: Then Came You on Amazon Prime Read: Grapes of Wrath John Steinbeck Listen: Harry Styles Together Together Tour Eat: Chocolove Salted Peanut Butter Bars Elizabeth: Watch: Disney Nature OrangutanRead: 1929:Inside the Greatest Crash In Wall Street History and How It Started a Nation by Andrew Ross Sorkin Listen: Dinner Party by Niall Horan Eat: Chia Seed Pudding from Emily Maxson https://emi...
2026-09-2248 min
PCMA Convene PodcastInterview: Own Your Voice: Elizabeth Maxson on Turning Marketing—and Events—Into a Business Case the C-Suite Can't IgnoreIn this interview, CEMA Summit speaker Elizabeth Maxson, Chief Marketing Officer of Contentful, shares how she's built credibility for marketing — and by extension, events — across three very different CMO seats at Quip, Tableau, and Contentful. We explore what it actually takes to earn a seat at the leadership table, how to turn pipeline data into a business case a CMO can't ignore, and why owning your voice matters more than perfecting your pitch. Elizabeth also opens up about the AI experimentation reshaping her marketing stack, and why her early background managing events gave her an edge most marketers never deve...
2026-09-1131 min
Finite By Clarity: B2B Marketing Podcast for Tech, Software & SaaS#190 - Rethinking B2B Content for a New Buyer Journey with Elizabeth Maxson, CMO at ContentfulElizabeth Maxson has started noticing the tells. Beyond em dashes and "quotation marks," the certain phrases repeated a little too often. Leaders she's long admired, publishing content that no longer sounds like them. On this episode of Finite by Clarity, she makes the case that this matters more than most CMOs think, not because AI-assisted content is wrong, but because publishing without judgement, experience or voice quietly erodes trust.Elizabeth is Chief Marketing Officer of Contentful, a digital experience platform trusted by more than 4,800 customers. Before Contentful, she was CMO at Tableau, a Salesforce company, a...
2026-08-1031 min
Marketing TrendsMarketing Spotlight: How Simple Personalization Dramatically Increased EngagementMost CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise.
She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured marketers' attention and boosted engagement.
The takeaway: Stop overcomplicating personalization. Start with big buckets and simple, contextual changes.
Chapters
00:00 - Why Personalization Should Be Simple
00:32 - First-Time vs Returning vs Current Customers
01:07 - Marketer vs Developer Homepages
03:01 - Geo-Tagging: +51% Attendance
04:28 - The Big Buckets Approach
05:28...
2026-05-0606 min
Marketing TrendsWhy There’s More Content in 2026… But Worse ResultsMerriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading.
Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making meaningful investments. The gap between enthusiasm and execution is costing teams momentum.
She breaks down research conducted with The Atlantic, surveying 425 global marketing leaders. The findings expose why teams are stuck in experimentation mode, what top performers do differently, and why soft skills matter more than prompt engineering.
We explore evidence-based...
2026-04-0149 min
The Marketing MillennialsHow to Prove The ROI of AI with Elizabeth Maxson Martinet, CMO of Contentful | Ep. 400AI is making Marketing faster than ever. But if faster just means more mediocre content, you’re not winning…you’re just creating more noise.
Daniel sits down with Elizabeth Maxson Martinet, CMO of Contentful, to unpack how modern Marketing teams can balance speed, personalization, and quality in the age of AI.
From why entry-level Marketers now need to think more like engineers, to how brands can use AI without creating “AI slop,” to why personalization is still wildly underused, Elizabeth shares what it actually takes to build a high-perfo...
2026-03-1342 min
Punk CX: Customer Experience Insights with Adrian SwinscoeTwilio's secret sauce and CarFinance247's road to success - Interviews from Twilio SIGNAL London 2025Today’s episode of the Punk CX podcast is a two-parter that I recorded while attending the Twilio SIGNAL event in London on November 19th. My first guest is Peter Bell, VP of EMEA Marketing at Twilio. Peter and I talk about his highlights from the event, what he is seeing companies do well/right to help them harness the obvious potential of all of the new technology that is emerging, as well as some examples of brands that they are working with, what they are doing, what challenges they are overcoming and what outcomes they are driving. Following my...
2025-12-0440 minPunk CX: Customer Experience Insights with Adrian SwinscoeAre machines making marketers more human? - Interview with Elizabeth Maxson of ContentfulToday’s episode of the Punk CX podcast features a discussion I recently had with Elizabeth Maxson, CMO at Contentful, a digital experience platform trusted by more than 4,200 companies around the world. Elizabeth joins me today to talk about a research report they recently published called When Machines Make Marketers More Human, whether marketers are moving beyond experimentation with AI tools, what sort of pain points/challenges they are facing, the possibility that all of these new tools are creating their own complexity problem and what sort of differences in behaviour and performance they are observing between marketers in EM...
2025-11-2531 min
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketingWith increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting?
Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’ effectiveness, creativity and impact.
Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shif...
2025-11-2123 minThe Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketingWith increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting?
Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’ effectiveness, creativity and impact.
Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shif...
2025-11-2123 min
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketingWith increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting?Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’ effectiveness, creativity and impact. Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shif...
2025-11-2121 minThe Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketingWith increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting?Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’ effectiveness, creativity and impact. Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shif...
2025-11-2121 minBest to the Nest with Margery & ElizabethEP. 466 Best to the Nest: November 2025 WRLEP. 466 Best to the Nest: November 2025 WRLMargery: Watch: The Eye Has to Travel on YouTubeRead: The Dutch House by Anne PatchettListen: I Want My Loved Ones to Go With Me by Noah Cyrus Eat: Spaghetti Squash with tomatoes, spinach, and garlic Elizabeth: Watch: Nobody Wants This on Netflix Read: Emily’s Fresh Kitchen ––Real Food. Every Day. by Emily Maxson Listen: You Can Heal Your Life by Louise HayEat: Red Wine Braised Pot Roast with Frenc...
2025-11-1836 min
So Many Questions...ep0005: Elizabeth Maxson (EMax)Marketing executive and Contentful CMO Elizabeth “EMax” Maxson joins Kendall to talk about the pivotal career moves, personal risks, and honest moments that shaped her leadership journey. From a life-changing cross-country internship, to navigating male-dominated industries, to building a mothers’ community that now supports nearly 1,000 women, EMax shares what it means to lead with vulnerability, courage, and clarity.She opens up about advocating for women and caregivers, the mental load of parenting, redefining boundaries, and why she rejects “work-life balance” in favor of harmony. EMax also talks self-care routines, slowing down, improv’s “yes and” mindset, and how to build a c...
2025-11-1453 min
AW360 LiveElizabeth Maxson, CMO, ContentfulAW360 features thought-leadership interviews and conversations with the best and brightest in the industry.
2025-10-0714 min
Data + LoveData + Love = Community, AI, and IMDb with EMAXThis week Tableau SVP and CMO EMAX (Elizabeth Maxson) dropped by to talk about the power of community, Tableau's Data+Movies and Data+TV initiatives powered by IMDb, AI, and Dreamforce.
2024-09-1140 min
The CMO WhispererThe CMO's Toolbox with Elizabeth MaxsonThis week's guest is Elizabeth Maxson, or "Emax," a seasoned marketing professional with over 18 years of experience across industries such as nonprofit, automotive, and high tech. As the SVP and CMO of Tableau, a Salesforce company, she drives global go-to-market strategies. Throughout her career at Salesforce, Elizabeth has held various roles, including leading strategic partnerships with industry giants like AWS, Google, and Apple. She also led marketing for Quip, a Salesforce acquisition. Notably, during the COVID pandemic, she helped distribute over 50 million units of PPE to healthcare workers globally in partnership with UCSF Benioff Children's Hospital, a career highlight...
2024-09-0631 min
The Manny's PodcastSummer of Learning: Redefining Student Success: Higher Education in the 21st Century.What does it mean to be a successful young person?
Education cost has been skyrocketing for years across the country. Sadly, for most students in 2022 to pursue things like college they must make the decision to take on loans that will follow them for years. How can we redefine student success and improve higher education so student swill no longer have to go bankrupt for a college degree?
Join us as San Francisco State University President Lynn Mahoney discusses these hard and complex questions about higher education in the 21st century.
About President Lynn Mahoney, Ph.D.:
Lynn Mahoney serves...
2022-08-181h 06