Shows
Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates301: 3 Tiny Website Adjustments to Maximize SEO and User Trust in 2025It’s the start of a new year, which means it’s time to give your website a little love. In this quick and tactical episode, I’m sharing three super simple updates you can make to your site that’ll keep it fresh and professional – and here’s the best part: they all take less than five minutes! Seriously, you could knock these out during your coffee break. We’ll talk about why these small changes matter and how they can make a big difference for your business. Plus, I’ll share some tips for keeping your site in tip...2025-01-1414 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates299: Hosting a Team Vision Meeting: Why This Practice is Not Just for Big Businesses (+ How to Do It!)Have you ever thought about hosting a team vision meeting for your business? Whether you’re a solopreneur with a small group of contractors or running a remote team, trust me when I say that this concept could be a game-changer for your business.If the term “team vision meeting” sounds a little fancy or intimidating, don’t worry—it’s not. This episode breaks it all down step by step so you can plan one for your team, no matter its size or structure (even if it’s just you and your VA). These meetings can help you set t...2024-12-3122 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates298: Choosing a Business Word of the Year: A Simple Strategy to Improve Your Decision Making in 2025Have you ever considered choosing a word—or a few words—to guide your business goals for the year? Not just for your personal life, but for your business. If you’re craving clarity, focus, and a sense of purpose as you head into 2025, this episode is for you.Let me also just say this: I know that this idea might feel intimidating, especially if you take goal-setting seriously or worry about “getting it right.” But here’s the thing: it doesn’t have to be perfect to be powerful. Choosing a Word of the Year for your business...2024-12-1730 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates292: Running Your Business During the Early Days of Motherhood (How to Maximize Your Nap-Time Work) with Rebecca SchorToday, I brought on Rebecca Schor from Mama in Biz, and we're talking about some of the shifts and changes that come when becoming a mom who already has a business and is trying to fit motherhood and business together. If you're a first time mom, expecting mom, or a mom to just one little who's trying to figure out how to make business work with your new role as a mom, then this episode is for you. Rebecca shares some fundamental reminders about business productivity and motherhood that we often hear, but we don't actually implement. A...2024-11-0541 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates288: Do You Really Need BDOW!? How Smart Website Pop-Ups Can Change the Way You Grow Your Email List with Davey JonesIn this episode, I’m chatting with Davey Jones, co-founder of Davey and Krista, Till Agency, and now the CEO behind BDOW!, a powerful form and popup tool formerly known as Sumo. You’ve likely heard that email marketing is profitable, but there’s always a lot of resistance around actually growing your email list. This conversation was not like that!In fact, Davey shares things like how you can optimize your website to turn visitors into subscribers, using smart tactics like popups and advanced targeting to capture leads right when they're ready to engage. Whether you're just s...2024-10-081h 01Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates283: Redesigning Your Showit Website? 6 Tips For Making The Process As Easy (And Fun) As PossibleLast week, I shared all about how I just redesigned my whole Showit website from scratch after years of having the same design. And today? I'm sharing six things I learned from designing for myself that you can apply to your own business, whether you're customizing a website template (like one of the ones in my template shop!), or if you're simply updating your current website every now and then.My hope is that tips will help you even as a non-designer. These lessons are fresh because I literally just launched as I'm recording this (the site...2024-09-0332 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates282: The New Elizabeth McCravy Brand (BTS of my Business Rebrand & New Website!)I have a brand new website and a new brand for my business, and it’s finally live! I'm talking about new fonts, colors, patterns, logos, and a completely new website that I started completely from scratch. This business rebrand has been in the works since LAST October, and so we’ve been working on it for almost a year (and I’ve been dreaming of sharing it with you ever since!). I’m going to share:Exactly why I chose to rebrand my businessMy experience working with a branding agency (as a designer myself!)Design decisions...2024-08-2751 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates281: An Unfiltered Week BTS with a Newborn, Toddler, and Business: What I Planned, What Got Done, and All the Messy Moments in BetweenToday, I’m sharing a behind-the-scenes look into a very typical work week for me as a mom, as a business owner who works from home, and as a woman in the new baby and toddler phase of parenting. When I asked you guys what you want more of on the podcast, these kinds of episodes are always a favorite. It was actually one of the first 10 episodes of The Breakthrough Brand Podcast (which is fun to think about – because life was so different back then!). I hope you enjoy this behind the scenes (from what I do on...2024-08-201h 50Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates280: 2.3 Million Podcast Downloads Later: How This Mama Built Her Dream Business with an Online Course and Podcast with Stephanie King of My Essential BirthToday, I’m bringing on Stephanie King from My Essential Birth to the podcast. Stephanie has been instrumental in my pregnancy and birth journey with both of my boys. I discovered her podcast early in my first pregnancy and have been a dedicated listener ever since. Her content, courses, and guidance have been invaluable. It's amazing how our paths crossed through social media, and we've since collaborated in a number of ways. Today, I'm excited to dive into a topic she doesn't often discuss: her business smarts and the journey behind My Essential Birth podcast. We’re talki...2024-08-131h 00Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates279: You CAN Make Money Even as a New Podcast (Here Are 3 Things to Try)Most podcasters don't earn as much as they could from their show. In fact, many smaller podcasts don't make any money at all, which is one reason why so many podcasters quit. Today, I’m talking about how making money from podcasting goes beyond just getting sponsors for ads. For smaller podcasts with less than a thousand downloads per episode, you likely won’t make enough on sponsorships for running a show to be “worth it” which is one of the reasons so many podcasters quit. In this episode, I’m sharing THREE ways to make money through you...2024-08-0632 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates271: Ignore THIS Advice When You First Start Your BusinessIf you’re early on in your business journey, this episode is for you. This is a huge and exciting step, and if you’re anything like me, you’ll look back fondly on these early days years from now. I’m nine years into my business journey, and I often reminisce about those initial days that felt so hard and confusing. Taking chances, being super scrappy, and putting myself out there—those memories are amazing. And you’re doing it now too, so GO YOU! Whether you’re starting straight out of college, after leaving a long-time 9 to...2024-06-1119 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates270: 3 Questions to Ask When You Want to Focus on Peace + Profit in Your Business with Becky HoschekMore peace and more profits - that’s what we're chatting about today. In today’s episode we are going to talk through tangible strategies you can use and questions you can ask yourself to get yourself more peace and more profit in your business. Plus, we dive into how to build a business that's what you WANT, instead of the one you think you should have (because someone else told you to?). Let's face it, so many of us burn out because our business gets really complicated. The truth is that in reality, we likely started our b...2024-06-0456 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates269: 3 Questions I Ask My Remote Team Every Single WeekI’m all about growing your business with a team and not doing it alone! But just because you hire people (contractors or w2 employees) does not mean that business is all of a sudden easy peasy. In some ways, it actually makes your business more complex. There are a lot of challenges that come with having a team, especially with remote teams. I have team members who I’ve literally never met in person but I’m in communication with daily or weekly, so it CAN work! Today, I’m sharing 3 questions I ask my team me...2024-05-2817 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates267: 4 Things You Need to Prioritize if You Want to Grow a Part-time Business as a Stay-at-home Mom with Amy HannekeIf you're a mom to little's who wants to start a business or you're a mom already with a business trying to figure out how to grow your business while still prioritizing your family, this episode is for you! I'm chatting with the lovely Amy Hanneke of Hello and Co Creative. Amy is a brand new website designer for wellness professionals and she's also a wife, a boy mom, a cat mom, and a St. Louis native. She started her brand and website design business just 11 months ago at the time of recording this and her business h...2024-05-1452 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates265: Ethan's Birth Story: How My Unmedicated Labor Turned into an Unplanned (and Peaceful!) C-SectionI’m so excited to share Ethan’s birth story with you! I’m a new mom again (and we are officially a family of four). Baby number two, Ethan Daniel McCravy, is absolutely so wonderful and amazing and it’s been fun doing this all again (but with more experience than my first go around). If you listened to Colin's birth episode (episode 148), you know that my birth did not go according to plan but God still showed up in so many ways. Ethan’s birth also did not go according to plan, and in fact, I ended up...2024-04-301h 43Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates253: Planning a Social Media Detox? How Shanna Skidmore is Marketing Her Business WITHOUT Chasing the Instagram AlgorithmHave you ever wondered if you could run your business without Instagram? Thinking about a social media detox? How much time would you get back? How would it affect things like your revenue, your website traffic, and your overall visibility as a business owner? What other marketing tools would you use instead of social media? As someone who uses Instagram a lot in my marketing, I'm like the rest of us in that I have desired to throw in the towel from time to time, especially after moments like creating a reel that t...2024-02-061h 03Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates249: How to Host a Yearly Team Vision MeetingToday, I’m sharing ALL about team vision meetings. I rarely hear people talking about this, but personally I've found it be incredibly impactful in my own business. So, naturally, I wanted to share it with you all! What I mean by team vision meetings is a gathering to kick off the year, close a year, start a new quarter, or even halfway through the year. It's where you lay out the exact direction we're heading in as a team! In these meetings, we: discuss the business goals and how each person plays a rol...2024-01-0923 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates245: Setting Goals for the New Year? How to Choose a BUSINESS Word of the Year (And How This Practice Absolutely Changed My Life!) In this episode, I’m sharing all about having a word of the year for your business! I've alluded to having a word of the year (I actually had THREE words of the year) on the show many times so if you're a regular listener, you've heard me talk about this already but today I’m sharing WHAT those words are, why I picked them, why this matters, and how you can do the same! In this short episode, I’m covering:Why your business word of the year and...2023-12-0530 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates243: Get a New Website By New Years: How to Customize Your Showit Website Template Really FastNow, are you ready to get your new website up fast? Today, I’m sharing my TOP tips to getting yourself a new website my new years instead of letting that website template you bought sit on your virtual shelf. After 5 years of selling Showit templates - there have been some recurring themes between those that get their website up FAST (like within days!) and those who take many months to make their site live. While either scenario is completely OK, if you DO want a new website by New Years, I’m giving you real tactical and p...2023-11-2133 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates5 Years of Black Friday Sales (But I've Never Done THIS Before!)YAY! Who doesn’t love a Black Friday sale, right? In this episode, I’m sharing all of the exciting details about my BIGGEST Black Friday sale ever. Tune in to hear all about how you can win big (and score bonuses with every purchase). Whether you're in the market for a new website template (or add on) or are looking to join me inside Booked Out Designer, this Black Friday sale has something for everyone! Head to https://elizabethmccravy.com/bf for all the details, but I have the highlights below: My...2023-11-1912 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates242: Is Your Website Template Guilty of These 3 SEO Mistakes?As a designer, I absolutely love talking about SEO, and I incorporate SEO strategy into every template and website I design. It might surprise you, but before you even input your own information, a website template can already be SEO-friendly or be a disaster that you'll have to fix later. While most SEO strategies are implemented after you customize the template with your own content, images, and SEO settings, there are certain things you can look for in templates to ensure they're SEO-friendly before you even buy them. Today, I'm sharing three common SE...2023-11-1422 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates240: An Easy Hack for More Satisfying Work DaysWe all have those days where we reach the end and think, "Wow, that was an awesome day!" Or maybe it's more like, "Wow, that day really sucked. I'm ready for a fresh start tomorrow." Often, we just move on without asking ourselves what made the day good or bad. We might acknowledge it if something big happened, but we often miss the opportunity to appreciate the small but amazing days. I believe that It's important to take note of what makes it good or bad, especially on those mundane days. Then, we can try to do m...2023-10-3122 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates238: The Name for My New Online Course on Podcasting (DUN. DUN!) and, a Look BTS of My Course Naming ProcessFirst, I want to tell you… I officially have a NAME FOR MY NEW COURSE! If you didn’t know… I’m launching a new course on podcasting next week and today, I’m going to share the name (and the very long journey to get to it!). If you’ve ever named a course before, you know how challenging it is. I nearly drove my husband Adam crazy with every single bump in the road as I came up with a name that I truly believe reflects what you’ll get inside the course. In this episode...2023-10-1838 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates237: 3 Real Ways to *Actually* Make Money from Your PodcastMost podcasters don't earn as much as they could from their show. In fact, many smaller podcasts don't make any money at all, which is one reason why so many podcasters quit. Today, I’m talking about how making money from podcasting goes beyond just getting sponsors for ads. For smaller podcasts with less than a thousand downloads per episode, you likely won’t make enough on sponsorships for running a show to be “worth it” which is one of the reasons so many podcasters quit. Today, I’m going to share three real ways to actually monetize yo...2023-10-1733 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates235: 3 Podcast Systems I Use to Save Me Time and Energy with My ShowHave you ever wanted to start a podcast? I believe that podcasting can be a powerful way to grow your business AND it can be enjoyable too. However, in my experience, too many podcasters struggle to achieve their business growth goals because they lack effective marketing strategies and systems. But I believe with the right podcast systems in place, it CAN be done well. And that’s what I’m here to talk about today! Podcasting is the #1 lead generation source for my business. Seriously - Podcasting and SEO are the top two ways people find...2023-10-0326 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates234: 3 Very Awkward Client Asks + Exactly How to Deal with ThemIn today’s episode, I share 3 very awkward client asks (that you WILL be asked as a designer) and how to respond to them. These are ones that people truly don't talk about enough, but you've probably wondered about. I'm sharing my own experience of course, but I’m also sharing advice and scripts on how to respond to these situations. If this feels helpful to you, I cover this extensively in Booked Out Designer, so check that out below if you are interested! Fun News! It's Booked Out week, my favorite time of the year w...2023-09-2623 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates233: How to Price for Profitability as a Showit DesignerThis is a bit of a unique episode, because it's actually a masterclass I taught for Showit Designers inside of Showit's new Designer Hub! I did the video training version of this class last week, and I asked Showit's team "Hey! Do you mind if I share this with my podcast community too?" and they said "Heck yes!" So, here we are… with you getting to learn from this awesome training while on the go! This is a JAM PACKED episode/training all about pricing yourself as a designer. And, these strategies apply to you whether you’re do...2023-09-1947 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates227: 3 Subtle Shifts That Make a BIG Difference When Growing Your TeamIn this episode, we're diving into the topic of working with a team and the importance of effective communication - especially when things are not going well! If the thought of growing, managing, and leading a team sounds overwhelming to you, let me just say this: I had the vision of being a solopreneur when I first started out, but over time, I came to realize that having a team is a game-changer for any business. However, I also know that managing people, whether they are contractors or employees, can be challenging, especially when it...2023-08-1522 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates225: Creating 30 Days of Content in 5 Days: How to Get Out of the Feast or Famine Marketing Cycle You’re Stuck in with Amanda WarfieldIn this episode, I got to sit down with Amanda Warfield of Chasing Simple, a simplicity-focused content marketing expert and launch strategist. Amanda helps her clients and students simplify their marketing efforts, allowing them to find the time to market their businesses without being overwhelmed. I was thrilled to have her on the podcast today! In this episode, we dive deep into the concept of "Feast or Famine Marketing" and how content marketing plays a crucial role in breaking free from this cycle. Some of the highlights include: How can we decide how mu...2023-08-0159 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates224: Launching an Unaligned Offer: 8 Lessons Learned from Closing My Membership After Only a Few MonthsIn the previous episode, I shared the mistakes I made during the creation and launch of my membership (and explained why I eventually chose to shut it down!). While I briefly touched on it before, I wanted to go deeper in this episode to explain why I don’t regret the experience AT ALL. In today's podcast, I’m sharing the eight lessons I learned throughout the whole experience and how it’s impacted the way I’m operating my business now. These lessons aren't limited to those already thinking about launching a membership either – I believe t...2023-07-2544 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates223: Why I Closed My 170-Member Paid Membership (+ My 3 Biggest Mistakes!)In the online space, we often talk about the good without the bad, right? When we hear about memberships, they are often praised as recurring and consistent revenue and when we think about memberships failing, it’s often because we didn’t “sell” enough. These things were NOT necessarily the case for me, and while I could have “fixed” the mistakes I made, I ultimately decided to close my 170 person membership last year. While I don’t regret it (starting it OR ending it), this episode shares the behind-the-scenes pretty vulnerably and I hope you enjoy it! In this...2023-07-1843 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates222: Peek BTS of the Showit Customer Support Team: Everything You Ever Wanted to Know But Couldn't AskI've been eagerly anticipating this episode's release. If you're a fellow Breakthrough Brand podcast enthusiast, you'll already know how much I adore Showit. As a long-time user and design partner, I even dream in its interface! I can't help but gush about it. However, I understand that website platforms, including Showit, can sometimes feel overwhelming. That's why I invited Showit support Pro, Parker Pearson, to join me for a conversation about all things Showit. And hey - if you are listening to this in real time, head over to my Instagram page for one of th...2023-07-1147 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates221: 5 Ways I'm Growing My Website Traffic This YearWe're already halfway through 2023, and today, I want to share what I've been doing this year to grow my website traffic. This was one of my BIG goals for 2023, and in today’s episode I’m going to share what I’ve tried, what’s been successful, and what the jury is still out on. Whether you're a newcomer to these methods or are already using them, I hope you'll find some insights that will be helpful in growing YOUR traffic this year! In this episode, I share: 5 ways I’m growing my traffic this year...2023-07-0434 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates215: 4 Secrets to Creating an INSTANT Connection with Your Dream Clients in Your Copywriting with Elise HodgeThis episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short-form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today! We all want to write copy that actually connects with our readers, right? Whenever we sit down to write something for our business, we are hoping our writing is intriguing enough that it captures our ideal clients attention, keeps them reading until the end, and then ultimately leads them to buy. But how do yo...2023-05-2359 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates212: How Amy Gabriel Turned a $10 Product into a Business That Supports Her LifeThis episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today! Have you ever wanted to peek behind the scenes of a super successful physical product business? Today's episode is your opportunity! I'm chatting with my friend, Amy Gabriel, the creator of LippyClip about how she turned a $10 product into a full-time business that today employs more than a dozen women. Plus, in 2021, she wo...2023-05-021h 05Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates211: My Top 3 Hacks for Making It EASY to Make Money as an AffiliateAffiliate income is an AMAZING way to earn extra money as a business owner. If you want to share things you love with people who may already be asking you about those things, affiliate income is for you. And here’s the thing: for years now, my business has earned multiple five figures a year from affiliate income alone. I've even had years where it's been over a hundred thousand dollars of revenue coming from affiliate income alone. I’m telling you that for two reasons: What I’m doing to make affiliate income WORKS If it l...2023-04-2532 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates210: The Top AI Tools to Free up Time AND Improve Your Business with Dawn RichardsonToday, we are talking about the #1 buzzword in the online space right now: AI. I’ve brought in Dawn Richardson, owner of Tech Savvy Creative and long-time online friend (and Elizabeth McCravy shop customer!). We met IRL recently at the Creative Educator Conference a few months ago, and I reached out to her immediately after asking her to come on the podcast and talk about the top AI tools to free up your time in your business. A little bit of background info for you: Dawn was a software engineer turned wedding photographer and is now back in...2023-04-181h 19Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates203: What's Working for Selling Digital Products, Content Repurposing, and Actually Enjoying Social Media with Angie McPhersonI'm so honored to have Angie McPherson on the podcast today! She's a long time listener of this podcast, an amazing brand photographer, educator for photographers, and just an incredible hype girl for creative business owners.Angie and I got to meet in real life in January at the Creative Educator Conference in Dallas. We both were speakers and sat next to each other the whole time. We talked business a lot at the event, and I was like “She is brilliant, and I need her on my podcast to talk about marketing!” So, here we are! ...2023-02-281h 05Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates195: If Being a Mom and a Business Owner Feels Really Hard, Listen to This with Joy MichelleMama friends, I believe this episode is the encouragement you need as we kick off another year of business, another year of motherhood, and another year of wearing A LOT of hats. I’m chatting with Joy Michelle, she’s a photographer turned YouTuber and business coach. (And a long time listener of this podcast!) She’s got 2 kiddos, Clara and Lewis, and she has been married to her high school sweetheart Felipe for over 10 years. Joy loves sharing all that she has learned about building a business while also being a present mom, and she is someone I have r...2023-01-031h 02Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates193: How to Get Paid to Teach What You Know with Laylee Emadi SmithI’m chatting today with fellow educator and podcaster, Laylee Emadi! She’s the host of the So, Here’s the Thing Podcast and the founder of The Creative Educator Academy. I personally really enjoy her podcast, and I was a guest a few months ago. (Links below to that conversation - it was episode #108 on her podcast!) This interview is so insightful if you are someone who has ever wanted to get into education as a business owner. Whether that is education like speaking at events or being interviewed on podcasts OR things like educatio...2022-12-1358 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates188: From Wealth Manager of 25 Years to Building a Successful Business as a Brand Photographer with Angela Brown (Photography Business Tips, Showit Templates, and More!)Today’s episode with Angela is so fun, so inspiring, and full of nuggets of wisdom about life and business. So, friends, meet Angela Brown — she’s a talent brand and portrait photographer based in Brighton, Michigan. She was a wealth advisor for 25 years before doing a 180 on her career to become a photographer — proving it’s never “too late” to make a major career shift. Angie also enjoys educating other photographers in building personal brands to attract their ideal clients. She’s got plenty of tips for you photographers listening, but we also talk about her awesome career story, her experie...2022-11-0852 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates141: The Single Most Important Change You Can Make on Your Four Most-Trafficked WebpagesIn this episode, I’m walking you through 5 of the pages that basically every website has, and I’ve sharing my #1 tip for improving each page. If you only did one thing to edit your website and just had a moment to do something on each page — these are the things I’d suggest! It’s hard picking just one per page, but I promised I’ve selected the “most important” and easiest to fix things. You’ll be off to a higher converting site in no time with these tips. We’re covering your home page, about page, contact page, and ser...2021-10-2631 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates137: How to Think Like a 7-Figure CEO with Rick MulreadyToday I have the honor of interviewing my amazing client and friend, Rick Mulready! In this interview, I ask Rick #allthethings about what his business and life look like behind the scenes as a 7-Figure/Year business owner. No matter where you are in your business right now, you’re going to learn so much from Rick’s insight into the mindset, habits, thoughts, and actions that have led to his success. I’ve learned a lot from Rick through having him as a client (I redesigned his brand and website last year!), and fun fact… hi...2021-09-281h 19Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates132: How to Add a 4-Figure Virtual VIP Day to Your Service Business with Jordan Gill from Systems Saved MeToday we’re chatting about VIP Days, and how you can add this offer to your online business! A VIP Day is a 4-figure offer with a 3 to 5 phase process that’s done in a day or less. I’ve seen the coaching industry offering these for years, but did you know that you can offer this as a website designer, copywriter, virtual assistant, photographer, and about a gazillion other types of businesses? Jordan Gill is an operations consultant and founder of Systems Saved Me. She helps overworked one-woman shows become streamlined solopreneurs. And, she teaches...2021-08-241h 00Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates128: Running a Successful Online Business as a New Mama with Callie Ammons (Maternity Leaves, Child Care, Self Talk, Lessons Learned and More!)Chatting with Callie is always so much fun, and this conversation is no exception! She’s been on the podcast back on episode #49. And, I’ve been a guest on her podcast, Living Enneagram, on episode #63 and #134 (linked below!). Callie is an enneagram coach, podcaster, YouTuber, wife, and new mama! We recorded this episode when she was about 3 months postpartum. So, she’s in the trenches. These aren’t tips from years ago from what she can remember, but the real stuff she’s doing NOW. Whether you are pregnant, trying to conceive, or a new mama you...2021-07-271h 04Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates125: The Top 4 Mistakes You’re Making with Client Experience (That Are Causing YOU and YOUR Clients a Major Headache!)Today we’re talking about one of my favorite topics — one that I honestly don’t cover on this podcast enough because I’m seriously obsessed with it. And that is… client experience! I got a heavy dose of teaching on client experience in my course for designers, Booked Out Designer, where there’s an entire module with 12 lessons (and 5 hours of content) on this topic. By improving your client experience you not only make your client happier, but you make yourself happier as the service-provider. You’re less likely to experience burnout and overwhelm, and you’re very likely to be able...2021-07-0629 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates123: How to Be a Booked Out Website Designer with Ida Winstead (An Insider Scoop with a Student Chatting About My Program for Designers!)Want an insider scoop on what my program Booked Out Designer is actually like? Today I’m chatting with one of my founding member students, Ida Winstead! We’re talking all about how her business has grown over the years, her story as a designer, and how Booked Out Designer has impacted her business. What you’ll hear us talk about: - How Ida booked out her client calendar - How Booked Out Designer helped her refine her client process and discovery call experience - The Booked Out Designer community...2021-06-2241 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates120: How to Get Amazing Brand Photos for Your Business (+ Elizabeth McCravy Shop Template Experience!) with Amber TiceGet ready to feel camera-confident and prepared for your next branding photoshoot after you hear this episode! I’m chatting with Dallas Fort-Worth area brand photographer, Amber Tice, about how you can get brand photos for your business from start to finish. From finding a brand photographer to outfits and props! Plus, Amber and I also discuss her website in the second half of this interview! She’s an Elizabeth McCravy Shop customer and uses the much-loved Nicole Showit template. We talk about how she chose the template, what the setup process was like, how the fe...2021-06-0154 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates117: Everything About how to Find, Vet and Hire the Right VA with Sabatini FerdinandThink you might be ready to make your first or next hire? And maybe that hire should be a virtual assistant? If you aren’t sure where to start or how to find your dream team member, this episode is for you! I’m chatting with Sabatini Ferdinand all about hiring VAs for your online business. We discuss what traits to look for in a VA, what tasks a VA can help you with, how to take steps towards hiring, and what a VA even is if you aren’t quite sure. We also explore other topics like remote work a...2021-05-111h 01Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates115: Keys to Building a Wildly Successful Mastermind and Membership Community with Amber HousleyToday I’m chatting with my friend, Amber Housley, and this is a FUN ONE, guys! Amber and I have known each other for years and have both worked together professionally. I designed her lovely website and she’s been my coach in her mastermind and membership community. We talk about multiple things in this interview, but a big focus is on how to build a successful membership community OR a mastermind program in your business. She’s done both well, and there’s a lot of overlapping principles to creating a successful business with these offe...2021-04-271h 00Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates113: How to Write Emails That *Actually* Get Opens, Clicks, and Replies With Emily Conley and Elizabeth McCravyToday I’m chatting with my copywriter, Emily Conley of Emily Writes Well, and we are getting deep into email marketing strategy. If you want to learn how to write better emails… this episode is for you! We dive into tips about both sales emails and regular content emails. Plus, tons of tips on things like subject lines, email formatting, preview text, storytelling, and so much more! I think you’ll walk away from this one with more confidence to write great emails as a business owner. Some specifics we cover: - Ho...2021-04-131h 04Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates109: From Laid Off to 6-Figures Using Instagram Marketing with Tiffany CheungYou guys are in for a treat today! I’m so excited to introduce you to Tiffany Cheung and her inspiring business story. So, Tiffany and I met in the internet world because she’s a template customer of mine. She uses the Nicole template, which she totally customized on her own in just 3 days, which was awesome to see and I absolutely love her website! And, we both were in one of the same online courses together! Tiffany will be sharing how she went from being laid off during the pandemic in 2020 to creating a 6-f...2021-03-161h 03Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates108: How to Legally Own Your Brand Using Trademarks with Joey Vitale and Elizabeth McCravyDo you understand how trademarks relate to your online business? I totally didn’t, to be honest, and that’s why I wanted to have Joey on the podcast to educate ME and all of YOU! Now, trademarks might not seem like the most “exciting” topic, but it is so important to the health of your business. And, I seriously believe knowledge is power. Even just learning about and exploring this topic can be so beneficial! Joey is a trademark lawyer for online business owners, so he really GETS this space! He has helped tons of online...2021-03-0946 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates102: Ask My Bookkeeper Anything! Let’s Talk $$ with Madison BrownToday you are in for a TREAT. My bookkeeper is here to answer all of your business bookkeeping questions. And yep, your actual questions! I asked you guys on Instagram what bookkeeping questions you wanted us to tackle and those are the exact questions we are answering here. We chat about questions like… - How to find a bookkeeper who is right for your business? - How is bookkeeping different from accounting? - When is it time to hire a bookkeeper versus DIYing your bookkeeping? - How is le...2021-01-2651 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates101: 9 Small but Mighty Ways to Refresh Your Website for the New YearA new year means it’s a great time to make some small tweaks to your existing website! In this episode, I’m sharing a few things to do to your website for the new year to keep things fresh both from an SEO perspective and to attract your dream clients and customers. I’ve divided this into 2 parts — first, you’ll hear me share changes that are EASY and fast to make! (I’m talking anywhere from 1 minute to 10 minutes.) Then, I’ll share a few more edits that will take more time, but will make a huge...2021-01-1928 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates099: How to Successfully Lead a Small, Virtual Team with Tianna TyeReady to be a better leader in your business? Whether it’s just you right now, or you and a very small team… this episode has so many takeaways for you! I’m chatting with Tianna Tye — an Industrial-Organizational Psychologist and Team Dynamics Consultant. As an online business owner herself who has lots of experience leading small, remote teams… she gets it. And the conversation we have here is full of insights! And, for those of you who often ask me to share what my team looks like, I talk about that stuff here! (Including lots of team meeting tips and pi...2021-01-0553 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates095: All Things Contracts and How to Be Really Legit with Kailey JacometYou asked — I answered. On today’s podcast, I am asking the expert about all things CONTRACTS. The “legal side” of our business can feel totally scary. (Been there!) My hope is that this episode will ease some of those fears allowing you to get clarity on your biggest questions about using contracts. I’m chatting with Kailey Jacomet from Contractista! Kailey is a lawyer for small businesses, a wife, and a momma with baby #2 on the way! And in her shop, she sells contract templates, so she was the perfect person to quiz about all things co...2020-12-0153 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates094: $3,000 of Shop Sales in 2 Days with an Elizabeth McCravy Shop Template Launch with Stephanie KaseYou heard from Stephanie once already on episode 91 of this podcast, and now she’s BACK to chat about her Showit website templates from Elizabeth McCravy Shop! Stephanie has the Jena template and Sara Sales Funnel Kit from my shop. She utilized them for her own brand and website so beautifully, and she’s dropping all the details today. Stephanie is a wealth of knowledge (and a huge inspiration to me) and I know you’ll love learning from her again on this different topic! You’ll hear us chat about: - The wins Stepha...2020-11-2439 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates092: 4 Questions that ACTUALLY Help You Get to Know Your Job ApplicantsI’ve learned a lot from hiring in my business this year - from contractors to team members, all of it! It all starts with the job application! So today, I’m sharing 4 of the questions that have been most important to me when hiring. These are the ones that I found myself caring the most about the answers for when reviewing applicants. And, they totally might not be what you think. These aren’t the whole “What’s your greatest weakness?” type of questions. These are totally more off the wall than that! Whether you’re hiring...2020-11-1025 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates090: A Chat With My Amazing Husband, Adam, about Marriage, Our Relationship Story, and More!Well, I have a treat for you all today! I’m chatting with my wonderful husband, Adam McCravy, to answer some fun questions that you guys sent in (and some we came up with ourselves)! We talk about so much in this episode, but here are a few highlights: - Hear the story of how we met and started dating - Adam shares TONS of quirks/facts about me that you wouldn’t know from listening to this podcast (Seriously, I laugh and get embarrassed! He caught me off guard with these, h...2020-10-2755 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates089: 4 Simple Steps to Take Your Business from Scattered to Streamlined with Kate RosenowI’m chatting today with Kate Rosenow from Work Well with Kate. Kate helps business owners streamline their work to be more profitable & less busy, and I have to tell you, I am obsessed with this interview you’re about to hear! Kate and I are like 2 peas in a pod, as we both are pretty “systems-obsessed” people. Kate is walking you through 4 ways to streamline and simplify your business. As the CEO, you need to focus on the work that only you can do. I always love the phrase “what got you here won’t get you there”, and that’s so t...2020-10-201h 08Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates087: How to Create Your Best Instagram Stories EVER [Greatest Hits Recast!]Instagram Stories can be intimidating — especially when it’s new to you. You might be worried about what people are thinking and wondering if you’re doing it “right”. Showing up well on Instagram Stories is incredibly important in your business — even more now than ever. Instagram is pushing video content (with newer features like Reels and IGTV), and your Instagram Stories are a part of that. In fact, 80% of all daily active Instagram users are watching Stories just as often as they’re checking their feed. This is a great opportunity to connect with your audience. Whether you...2020-10-1356 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates086: The Financial Numbers Every Online Business Owner Needs to Track (But… That You Might Totally Be Missing!)There are so many numbers you’ll pay attention to when looking at your money from your business. Today I want to talk about 2 numbers specifically that not enough people pay attention to! I know I didn’t for way too long, and I want you to learn from my mistake here. Nope, we’re not talking about revenue and profits. This is something completely different! I hope my sharing openly about what’s working for me helps YOU as well! A fast disclaimer on this episode: I am not a bookkeeper, accountant or financial advisor. I...2020-10-0642 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates085: How She Did It: $41,688 in 14 days with Candice Coppola (Launch Strategies, Marketing Tips, and Mindset!)Want to know what makes an offer actually SELL? Today Candice Coppola is breaking down how she increased her launch revenue by 1885.28%, making $41,688 in 14-days. Yep, that growth is almost a 2000% increase while selling the same thing as before. But, to see that shift, Candice made changes to the way she marketed the offer and her mindset around selling. Candice gets really REAL about what shifts she made to see this growth. I appreciate her extreme openness, and I think you will as well! Whether you’re just dreaming of launching something for the first time...2020-09-2957 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates084: A Week in My Life: A Behind the Scenes Look at What I Do in a Week!Welcome to a week behind the scenes episode of the Breakthrough Brand Podcast! This is a long one (wowee!), but it’s gonna be really fun and entertaining. Hopefully, this is a nice break from the super educational and “note-taking” time of content I typically am sharing. We all need something more chill every now and then, right? If you’re a tad nosy like me, then you’ll love hearing what my life actually looks like. I believe that so much of what makes our businesses successful is in what we do in those little moments that no one actual...2020-09-221h 46Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates083: SEO Strategy, Relocating Your Business, and Mental Health as an Entrepreneur With Vanessa HicksThis episode is a hodgepodge of so many topics with one of my favorite photographers, Vanessa Hicks! Her work is beautiful, and she’s someone I love following and learning from online. As the title suggests, we talk about a lot of things in this episode — it was hard for us to pick just ONE thing to focus on! We talk first about her story starting her photography business, with no prior experience and with a lifestyle that required her family to move a lot. (You’ll hear why in the episode!) If you’re like me, t...2020-09-151h 07Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates080: 5 Secrets for Using Dubsado to Attract and Book More Ideal Design ClientsWant to attract and book more ideal clients? Ready to have more leads turn into paying clients? These 5 secrets will teach you how. A little while ago, I hosted a live webinar with one of my favorite software companies, Dubsado, as part of their summer sale. It was really fun, I got to hang out live with tons of other designers and small business owners and teach some big strategies for marketing! This webinar was such a hit that I asked Dubsado if I could share it on the podcast. They happily said yes. So, in this episode, you’ll...2020-08-2558 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates078: How to Confidently Film Yourself (like a Pro!) and Create Magnetic Video Marketing Content With Patricia KelikaniIf I told you right now “Hey, you should do a live on social media this week, show your face on stories, or make a video about your service!”, does that scare you? If you’re like most online entrepreneurs it does! Video can be intimidating, but it doesn’t have to be. Video is a key way to connect more with your audience and make a bigger impact in your business. It just takes some learning and practice! That’s where my guest today comes in! Friends, meet Patricia Kelikani. She is an Emmy award-winnin...2020-08-1153 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates075: Ask Elizabeth Anything: Instagram Marketing, Indecision, Business Budgeting, Haters, and More!I’m answering your questions today, and we’re covering everything from budgeting in your business to online haters, exercising, indecision, and so much more. These are questions listeners sent in from a survey and on social media. You might even hear your name on here! ;) Here’s a sampling of the questions you’ll hear me answer on this episode: - How do you budget best when your income is inconsistent? - Do you ever get hateful messages online? How do you handle them? - How do you market your...2020-07-2142 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates074: How to Write Personality-Packed Copy That Entertains AND Sells With Brittany McBeanToday we’re talking about copywriting, but not just any ole copy — copy that is personality-packed, entertaining, and ultimately makes the sale. I’m chatting with my friend and copywriting expert, Brittany McBean about 8 specific tactics you can use to improve your copywriting. These tips apply to your whole website, your sales pages, and even your email marketing. You guys know I LOVE copywriting, I love helping you create more sales through your words, your designs, and everything in between, and this episode has so many tactical ways to do EXACTLY THAT. What You’ll Learn:...2020-07-141h 02Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates072: How to Sell Certainty to Your Potential Customers (and Speed up the Sales Process!)Do your potential clients know what life looks like AFTER they say yes to working with you? In your business, you might have a plan to combat buyer’s remorse or ensure a great client experience, but, are you doing anything to combat the reluctance someone might have to purchase? This episode was inspired by a conversation I had with my husband Adam that got my brain spinning with ways that you guys can increase certainty and speed up the sales process with your clients and customers. In this episode, we’re talking about 5 ways to inc...2020-06-3038 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates071: How to Stay “Top of Mind” to a Potential Client (& Ultimately Book MORE Clients)When someone fills out your contact form, you’re liking not the only person in your industry that they contacted. We often contact 5, 10, maybe even 15 people about the service needed. So, how do you stand out among the crowd once someone has said “I’m interested!” to you and a ton of other people? I’m sharing ONE easy way to stay top of mind with a potential client in this episode. This easy touch point can take you from getting constantly ghosted by potential clients to QUICKLY turning them into REAL clients. Get the...2020-06-2326 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates070: A Behind-the-Scenes Peek Into My Podcasting ProcessToday we’ve got a podcast about podcasting. How meta! Maybe you listen to this show, and sometimes think “Hey! I’d like to start a podcast too!”. Or, maybe you have your own podcast, YouTube channel, or another type of content yourself. If you’ve ever been curious about what it’s like behind the scenes of one of my episodes, then this episode is for you. I’m giving you an inside look into the recording process from the starting ideas to the saved and exported file. Even if you have no desire to start a podca...2020-06-1634 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates068: Your Website’s Navigation: How to Make Your Menu SUPER Effective (Best Practices & Easy Fixes!)Your website’s navigation allows users to browse between pages on your website. But, what happens when your navigation is confusing or overwhelming? Uhhhh… people LEAVE and they don’t get to see your amazing offers. I want you to have effective navigation on your website, and I’m teaching you how to in this episode. I’m sharing do’s and don’ts, best practices, and the psychology behind the user experience stuff that makes this so important. If this sounds boring to you, I get it. But, it’s important! Seriously...2020-05-2636 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates066: The Most-Engaging Images and Content to Share on Instagram in 2020Want to create shareable content? Content that compels people to comment, save, and engage? What works on Instagram is forever changing! So, what’s working now in 2020? That’s what we’re discussing in today’s episode. If we think back to the early days of Instagram, we were all sharing super filtered iPhone photos with no captions. (Hello Valencia filter!) Stories, IGTV, and advertisements weren’t a thing, and the whole interface looked different. Instagram is an ever-evolving app, and as we all know what worked when it started in 2012 doesn’t work now. And, I’d even...2020-05-1229 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates064: My Highest-Earning and Most Relaxed Launch Yet [Launch Recap]It’s launch recap time! I just had a launch in my business of 2 new website templates, and these were a completely NEW type of product for me. Which means, who knows how it’s going to go, right? Spoiler alert: It was my biggest launch yet in every way. And, it was extremely far-reaching. We sold templates to women in 9 different countries and in over half of the states in the U.S. Amazing! And yes, it happened during the COVID-19 global pandemic, which I am so grateful to have had a successful product-release during. I’m...2020-04-2846 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates062: 4 Must-Haves for Your Email Welcome SequenceReady to have a stellar way to welcome your audience to your mailing list? Your email welcome sequence is a couple of emails that come after someone signs up for something to get on your mailing list. Instead of just giving them the freebie, and then waiting to email them again until you do your weekly or monthly (or however often) regular emails, I recommend sending them a couple of emails “onboarding” them into your community. In my business, I send 2 emails over a 2 day period. The emails come after they sign up...2020-04-1419 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates060: What I’ve Learned From Building a Successful Six-Figure Business in the Last 4 YearsMy official 4 year business anniversary just passed. 4 YEARS — It feels both longer than that and shorter than that. When I realized this anniversary was coming up, I knew I wanted to record an episode reflecting on big things I’ve learned that YOU can learn from too. I’m just sharing 3 things, and I haven’t talked about any of them on this podcast before. (Yay for totally new content!) But seriously, I speak from the heart more than ever on this one, and I hope that it resonates with you. Tune in to hear 3 pieces of a...2020-03-3134 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates059: 5 Ways to Leverage the Power of SEO to Build Your Email List ( Using Content You’ve Already Made!)It’s time for a bonus episode! This episode was inspired by something I’ve been doing in my own business this past week that WORKS. I’m showing you 5 ways to boost your email subscribers using the power of Search Engine Optimization. And, (the best part) you don’t have to write new blog posts or new email content to do it! Plus, this is work you can do from your sofa in your pajamas if you want! It’s easy changes with a huge outcome. This is what I’ve been doing in my own business right now, and you...2020-03-2630 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates056: 5 Reasons Why Your Business Can't Afford to Not Have a Website ... Even If You're Crushing It On Social Media or 3rd Party Websites!In this episode, we are answering the question, “Do I really need a website for my business?”. Short answer, YES! You might be thinking that a website is not that important for your type of business. Or maybe you know it can be beneficial but it isn’t at the top of your priority list. I get it. But I’m telling you, even if you are crushing sales or booking clients on other platforms like Etsy, Instagram, Facebook or Creative Market, this little slice of the internet is the home for your business that can take you to the next...2020-03-1048 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates055: How to Prevent Difficult Client Situations (Part Two) Welcome to PART TWO of the “difficult client” conversation. Today I’m talking all about how to prevent difficult client situations from ever happening to begin with. Are you running into the same client problems on repeat? Maybe you’re wondering if there are warning signs you missed? Confused about what to put in your contract? Do you even have a contract? If you are looking for a great experience for you and your clients, these 10 tips will be a game-changer for your business. You can use some of these tips before you ever book w...2020-03-0351 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates053: How to Repurpose the “Juicy” Content You Create in Your Business with Keleigh LauermannOn today’s episode, I have a very special guest, my sweet friend, Keleigh Lauermann! Keleigh is a creative gal from New Hampshire and is the owner of Anchor Design Co. She loves strategy about as much as I do, so we always have fun chatting business! Her business helps Mary Kay beauty consultants run sustainable, profitable businesses. In this episode, Keleigh is teaching us all about how to take the amazing content you are already creating and repurposing it to get more out of your hard work and to reach more people. We are talk...2020-02-181h 02Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates049: Self Care, Boundaries, Burnout, and Living Intentionally as an Entrepreneur with Callie AmmonsYou’re in for a treat with Callie Ammons on this episode! Callie is an enneagram life coach for women, podcaster, writer, and speaker. Callie uses the enneagram to help her clients understand their God-given gifts and step into the abundant life that was carved out for them. Callie loves Jesus and is seriously just a LIGHT to learn from. She is wise beyond her years and has so much to teach us in this podcast. On this episode, we are focusing on self-care based on your Enneagram type and specifically self-care for ambitious women! We d...2020-01-2152 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates048: How to Create the Perfect Contact Page for Your WebsiteTips, tricks, and strategies to create your most effective and strategic contact page ever. Today we are talking specifically about the contact page on your website. If that sounds boring, hear me out that this *might* actually be one of the most important pages on your website. For service-based businesses, this page is what stands between someone learning about your services and starting the booking process — that definitely matters. Creating a more strategic contact page doesn’t require redesigning your website or any crazy design skills. Little changes will go a long way...2020-01-1442 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates047: Say What You Do in the “Worst Possible Way” [An Exercise for Getting Clear on Your Message]You may be reading that title and thinking “What the heck is Elizabeth talking about this week! Worst possible way?! What?!” Yep, you heard it right… say what you do in your business in the worst possible way. I saw this in a private Facebook group I’m apart of months ago. It was supposed to just be a funny comment thread. But, as I read through the many comments I realized how valuable this exercise is for getting clarity on what you do and learning to talk about your business in a way that works. 2020-01-0717 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates046: How to Plan Your Entire Week on a Digital CalendarAn entire week on a calendar? Yep, you read that title right! I schedule out everything I’m doing in a week, both personal and business, on my calendar, hour by hour for every weekday. And, I’m going to teach you how to do it too. This has been such a highly requested episode after the many times I’ve showed you guys my calendar on Instagram stories. And you’re like “What the heck is this magic?!” Well, I’m sharing all the magic here! I’m covering how I take a handwritten to-do list and put...2019-12-311h 01Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates041: Ask Elizabeth Anything … About Starting a Business!Today you are in for a treat and so am I because these are some fun questions! I’ve collected questions that you guys sent in on Instagram, in emails, and some from an audience survey early this year. So, questions from everywhere! I’ve selected my favorite questions specific to starting a business. I have the question list and very few notes here, and I’m just gonna teach ya in mini-episode style on these topics all around starting a business. Tune in to hear Elizabeth answer these questions! - How did you know...2019-11-1251 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates040: How to Create Your Best Instagram Stories EVER (Plus, tips on being more confident in your stories.)Instagram Stories can be intimidating — especially when it’s new to you. You might be worried about what people are thinking and wondering if you’re doing it “right”. Showing up well on Instagram Stories is incredibly important in your business. In fact, 80% of all daily active Instagram users are watching Stories just as often as they’re checking their feed. This is a great opportunity to connect with your audience. Whether you use stories right now and want some tips or if you’re brand new to Instagram, this episode will help you get clarity on how t...2019-11-0556 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates035: 3 Things I Learned From My Etsy Shop Side HustleSome of you may know that I have an Etsy shop. No, it’s not where I sell my website templates or anything related. It’s a totally separate thing from my business. It’s my side hustle! Today, I’m diving into 3 big lessons I’ve learned from running this Etsy shop. This is not an episode about running an Etsy shop business, it’s an episode about having a creative outlet in your life. I hope this episode will inspire you to get started creating something fun outside of your day to day work. And, if you’ve bee...2019-10-0138 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates034: How to Know When It’s Time for a New WebsiteWe’re talking about how to know when it’s time for a new website in your business. This is a big question that I get asked often, and it can be hard to tell whether you just have “shiny object syndrome” or if you’ve been neglecting your website without realizing it. Often times it’s time for a total website overhaul, and we are so distracted that we miss it. And, when we miss it (as you’ll soon find in this episode), you’re leaving money on the table. Today, I’m walking you through how to know if it’s ti...2019-09-2454 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates029: 8 Things You NEED on Your Coaching WebsiteI’m thankful to have worked with many, many coaches for website design — both in my template shop and for custom design work. If you do any type of coaching, mentorship, courses, or anything educational really, you’ll love this episode! I’m sharing 8 things you need on your website that I’ve learned as a designer for coaches. I’ve worked with life coaches, career coaches, business coaches, health coaches, nutritionists, counselors, yoga teachers, executive coaches… seriously so many coaches! And, I love it. I love this industry, and it’s work that I believe in. So, for...2019-09-0353 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates025: Stop Treating Your Business Like a Hobby: 5 Ways to Step Into the Business Owner RoleAs a new business owner, we often treat our business like a hobby unintentionally. Maybe your business even started as a hobby so treating it like one comes naturally. We desire to be a business owner, but we have bad habits that are keeping us stuck. We say things like “I’m just a freelancer” or “Oh, it’s just a little side hustle.” But, to grow your business, you’ve got to act like a business owner, which means ditching the freelancer/hobbyist ways of working. As the saying goes, “Treat your business like a business and it’...2019-08-0656 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates021: 3 Copywriting Mistakes That Are Making People Leave Your Website (And How to Fix Them!)Once your website page loads, people form an opinion of it in .05 seconds. Yep, that’s REALLY short. And, those opinions might be leading viewers to exit your site. Your website IS your business’ digital home, and for online-based businesses like myself, it is your business’ ONLY home. This matters. So, in this episode I’m diving into why people might not want to stay on your website. We are focusing on the copywriting mistakes you might be making that make people click the exit button. And, I’m not just telling you th...2019-07-0933 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates020: Is It Ok To Edit My Client’s Testimonials? The Answer Might Surprise You!If you’ve ever wondered “How much is too much editing?” when it comes to your testimonials, then this is your episode! This is such a strange topic because there’s no official guide book to this sort of thing anywhere. It’s very much uncharted territory. In this episode we explore questions like: What if the review has a typo? What if the grammar just doesn’t make sense? Can I change up the wording a little bit? It can feel really confusing figuring out where to draw the line when you use tes...2019-07-0226 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates016. 10 Questions You’re Asking About Personal Brand PhotoshootsWe’re following up on last week’s episode and diving into YOUR questions about branding photo shoots. We’re talking about nerves in front of the camera, how to add more personality to your images, when and where to share them and so much more. Ready to get incredible images for your business? This episode is for YOU! These are all questions you sent in on Instagram or email, and I’m so excited to get to answer them, and even give you guys some shout outs! Episode Highlights: - 7 ways...2019-06-0436 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates014. How to Use Instagram to GROW Your Business When You Have Fewer Than 1,000 FollowersInstagram strategy is different at every follower level. What works for someone with 100,000 followers won’t necessarily work the same for someone with 1,000 followers. In this episode, I’m sharing Instagram strategy for the business owners who are NEWER to the follower game — with less than 1,000 followers, specifically. If that’s not you, no worries! You’ll still be able to glean a lot from this episode all about Instagram strategy! I’m talking specifically about how to do things that will lead to book clients and make sales on Instagram, not just gain a following for...2019-05-2154 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates013. Should I Put Prices for My Services on My Website?In this episode, we talk all about the big question of "Should I put my pricing publicly on my website or make people reach out to get it?" We talk about things like whether or not to standardize your pricing as a service based business and how to display pricing effectively if you choose to do so. The way we display the cost of working with us can be HUGE in affecting whether or not we book clients. This is a conversation that really matters! Episode Highlights: - The pros and cons of d...2019-05-1443 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates012. 20 Technology Hacks and Tools to Help You Be More Productive and Get Back Valuable Time in Your Life and Business [PART TWO]Everyone wants to be more productive and get more done in less time, right? This is part two of my podcast episodes about technology hacks and tools! If you missed part one, be sure to tune into that one too. I’m sharing tools for social media management, email template tips, and all about my new favorite notes tool. You don’t want to miss this! Get ready to have some really incredible tools and hacks to bring into your life and business. Plus, most of these are free or have a free...2019-05-0742 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates011. 20 Technology Hacks and Tools to Help You Be More Productive and Get Back Valuable Time in Your Life and Business [PART ONE]You guys we are getting crazy practical today. I’m sharing 10 technology tools and hacks that will save you time, help you be more productive, and just make life easier. Who doesn’t want that, right?! We’re talking about hacks to make emailing easier, how to share documents more efficiently, how I keep my schedule straight and so much more! And the best part… most of these are free or have a free option! I’m sharing 10 hacks this week, and 10 more next week! So, be sure to stay tuned for that episode to hear the res...2019-04-3047 minBreakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates005. Email List Building Tactics That Actually WorkThis episode covers all things email marketing — what tools you should be using, what to offer to get people on your list, where to put your opt-in on your website for the best results, and so much more! Your email list is an important part of your business sales and it is important to use strategy to attract the right people for your business. If you aren’t building your list yet, this episode is perfect to help you get started. And if you’re on the other end and are actively emailing, this episode will give you ideas on how...2019-03-1943 min