Shows
The Resilient Retail Game Plan150 | Ten Minute Tips: Running A Promotion That Doesn’t Damage Your Brand“How do I run a promotion that doesn’t damage my brand?” is a question I get asked all the time. It’s a valid concern, evidenced no better than by what my friend and fashion brand consultant Elizabeth Stiles calls “The Gap Trap” - where the constant over-promoting and discounting of stock at the famous clothing retailer culminated in the admittedly flagging brand having to shut up shop in the UK. The important thing to remember is that promotions should look like they’re designed for and are beneficial to your customers, but really, first and foremost, they need to work f...2023-06-1513 minThe Resilient Retail Game Plan142 | Building Your Small Business On A Budget: Elizabeth Stiles In episode 142 of The Resilient Retail Game Plan, I wrap up my short series about building your small business on a budget with my good friend and fashion brand consultant Elizabeth Stiles. Elizabeth and I share a lot of background and experience when it comes to the retail industry and understand the vital importance of sales strategy and skills when it comes to growing a business and that if small business owners don’t work on these areas they could end up with what amounts to a very expensive hobby! So, in today’s podcast, we talk about trying to s...2023-04-2031 minThe Resilient Retail Game Plan136 | Five Ways To Share The Reality Behind Your Business Without Guilting Your CustomerSo, the inspiration for today’s episode came out of a conversation I was having with fashion brand consultant, Elizabeth Stiles. We chat often over WhatsApp, sometimes about the things that drive us crazy about small businesses - and on this occasion we both found ourselves bemoaning the recent trend of founders posting negatively framed content about their businesses. Now, this episode is definitely not about shaming you if you’re having a tough time, or indeed if you’ve recently shared posts on social media to this effect! What I really want to discuss today are the ri...2023-03-0924 minThe Resilient Retail Game Plan107 | Being Visible, Showing Up And Selling More With Elizabeth Stiles E-commerce can be very demanding. It takes enough energy and focus to create, source, produce and manufacture wonderful products - finding the consistent motivation, correct strategy and optimal platform on which to then sell can feel like an exhausting and elusive endeavour at the best of times. That's why in episode 107 of The Resilient Retail Game Plan, I speak to fashion brand consultant Elizabeth Stiles. Equipped with over 15 years of experience in the retail industry, Elizabeth focuses on the three key pillars of manufacturing, mindset and marketing to help founders form financially sustainable businesses. In to...2022-08-1844 minThe Resilient Retail Game Plan66 | The Importance Of Showing Up At Christmas With Elizabeth Stiles I think we can all agree that Christmas wouldn’t be much of a success if Santa Claus didn’t show up, and the same holds true for your business. If you don’t put the time and effort in to get yourself out there and make your brand and your products more visible you won’t be taking full advantage of one of the most lucrative sales seasons in the calendar. Incredible products will sell themselves, but some of your lines will need a little TLC to get them flying off the shelves. That’s why it’s not only impor...2021-11-0438 min
The Fashion Brand Clinic Podcast052 - Founder of Make It British - Kate Hillskate hills is the founder of make it british, a platform to help uk manufacturers and british-made brands find more customers. Founded in April 2011 as a way of supporting British brands that manufacture their products in the UK, Make it British originally started as a blog, but has now grown to include a British brands directory as well as features on British craftsmanship and a resource for designers wanting to find manufacturers to make their products. Kate also runs the manufacturing trade show Make it British Live! which attracts over 5,000 visitors from 17 different countries, all...2020-10-2949 min
Let’s Talk ShopLet's Talk Shop with Catherine Erdly and Elizabeth StilesSeason three of Let’s Talk Shop was always supposed to launch around this time but because of the state of the world right now because of Covid-19, I’ve decided to make a few changes to the podcast.
This season I will be releasing episodes in much quicker succession and I will be speaking with more business owners and buyers than in previous seasons. I will share their stories of how they are dealing with this pandemic and what they are doing to keep their businesses going during this challenging time.
Hear...2020-04-0658 min
The Fashion Brand Clinic Podcast023 - BONUS EPISODE! 3 Numbers You Need to Know in Your Business with Catherine ErdlyHappy Belated International Women's Day 2020! To celebrate, Catherine and I are talking numbers Catherine and I are really passionate about women being financially independent for our personal reasons which we share in this episode Why its so important for women to pay attention to the numbers within their business What numbers are the ones you should be paying attention to How to make a sales plan How to work out your profit margin Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a...2020-03-0932 min
The Fashion Brand Clinic Podcast03 - Improve the Cashflow in Your Fashion Business with Catherine ErdlyMy third guest on The Fashion Feed podcast is Catherine Erdly of Future Retail She has over 19 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers. Catherine is your go - to woman if you want to get more organised and make more money. I first met Catherine in the spring of 2018 and it seemed like fate that our paths had crossed! Catherine previously worked as a merchandiser...2019-04-2542 min
The Creative Flow Podcast5 Mistakes Brand Make When Starting Out - with Catherine Erdly & Elizabeth StilesIn todays episode I'll be discussing 5 mistakes brand make when starting out with Catherine Erdly & Elizabeth Stiles. I'd love to know what's your biggest takeaway is and which tip resonated with you the most. Tag me on social media or message me and carry on the conversation on Instagram @arnoldandbird Find the full show notes here. Find Catherine on Instagram @futureretailuk Find Elizabeth on Instagram @elizabethstilesuk 2019-01-1829 min