Shows
Cracking CopyThe AI Detection Tool that Makes Sure You’ll Never Pay For Fake Copy AgainToday we're talking to the innovative Jon Gillham about the unavoidable buzz of AI and whether it has an honourable place in marketing and copywriting.
AI’s dramatic increase in global use across many industries is resulting in more AI generated copy than ever before. How can we be sure the copy we’re reading is original and authentic?
This is where AI detection tools come in. Jon Gillham is the CEO and founder of Originality.AI, a tool that detects if you are a copy writer or an authentic talent.
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2025-07-0329 min
Cracking CopyThe Must Have Skills For Writing With AI So You Don’t Get Left BehindIn this episode, episode 4 of our AI series for copywriters or anyone who writes business copy, we’re cutting through the jazz hands and hype to talk about the real skills copywriters need to stay sharp in an AI-assisted world. Spoiler: tools are only half the story.
Here’s what you’ll walk away with:
The 4 must-have skills to future-proof your copy career (yep, beyond prompt-engineering) if you’re a copywriter or skills you need to develop fast if you write copy for your own business
Why average AI copy doesn’t cut it – and how to i...
2025-05-3043 min
Cracking CopyAI & Copywriting: AI vs Authenticity. How To Keep Your Brand Voice RealListen up as Minnie and Ella discuss the challenges and opportunities of using AI in copywriting. This episode is for you if you are figuring out how to maintain your authentic brand voice while leveraging AI for efficiency.
You'll hear a working example as they demonstrate specific case study to highlight the differences of human writing vs AI text. You'll also get the hot take from two pro copywriters on the strengths and weaknesses of AI in capturing emotional connections and unique brand identities.
Is AI simply a tool to assist you i...
2025-05-1527 min
Cracking CopyAI Meets Copy: Productivity Hacks That Still Feel HumanAI Meets Copy: Productivity Hacks That Still Feel Human
In this episode of Cracking Copy, Ella and Minnie explore how generative AI can streamline your writing workflow—without losing the human touch. From brainstorming ideas and building content outlines to refining drafts and automating repetitive tasks, we look at where AI can genuinely boost productivity for copywriters, marketers, and business owners alike.
We also get into practical examples and tools—like ChatGPT, DeepSeek, and Google Gemini—and how they can help you write faster and smarter. But while these tools are great for generating content quickl...
2025-05-0123 min
Cracking CopyAI Copywriting Tools: A Game-Changer or Just a Gimmick?In this kickoff episode of our AI and Copywriting mini-series, expert copywriters Ella and Minnie explore the booming world of AI copywriting tools—like ChatGPT, Jasper, and Copy.ai—and unpack whether they’re truly revolutionary or just clever tech hype.
We dive into how generative AI has gone from novelty to necessity since 2022, with tools now streamlining content creation across websites, emails, and ads. But with rapid advancement comes real concerns: job displacement, intellectual property, and the ever-pressing question—can AI match human creativity?
Ella and Minnie explore the strengths of these t...
2025-04-1737 min
Cracking CopyBoost Efficiency: How Tech and Automation Work Hand-in-Hand with CopywritingIn this episode, Ella is joined by tech automation expert Nicola Walsh, founder of This Mum Loves Tech, to explore how automation and AI can revolutionise not just business operations, but also copywriting workflows.
The best written sales copy won't sell if the tech isn't set up correctly, the funnel is broken or the emails are not firing right. Copywriters know that they need to minimise friction in the sales process for best results. We need to make it as easy and seamless as possible for customers to complete the action we want them to do, whether...
2025-04-0239 min
Cracking CopyBackend Systems to Scale Your Copywriting BusinessScaling a business isn’t just about landing more clients - it’s about having the right systems in place to support your growth without burning out.
That’s why today, I’m speaking with Sandra Booker, the Fractional COO to the Copywriting elite, and a business choreography master who helps ambitious founders streamline their backend operations so they can scale sustainably—without chaos.
If you’ve ever felt like you’re constantly reinventing the wheel in your business, drowning in admin, or unsure how to delegate effectively, this episode is a must-listen.
In this episod...
2025-03-2031 min
Cracking CopyMaking Copy Accessible With Mindful DesignThis episode of Cracking Copy focuses on the importance of creating marketing materials with consideration for accessibility, user experience (UX) and neurodiversity.
Ella talks to Caroline Vermeulen, a graphic designer and branding specialist. Caroline’s work in accessibility, including experience with visual impairments, colour blindness, dyslexia, and learning about endometriosis and ADHD, has shaped her approach to design. These experiences fuelled her empathy and reinforced her belief in designing with intention.
Understanding accessibility and knowledge-sharing between a symbiotic relationship of designer, copywriter and business owner, can ensure inclusive design practices are easi...
2025-02-0636 min
Cracking CopyTalk Their Talk: Ditch the Jargon to Win Customer ConnectionPicture this: you're slumped in your cubicle, encased by soul-crushing blue felt walls, staring at a blank screen. Another day, another thrilling attempt to “leverage a strategic approach” to funnel leads and convert them into buyers of your iconic English Test product.
Now scrap that depressing scene - rip it up and bin it! Because some companies? They do things differently...
Ella Hoyos welcomes Rachel Exton, Vice President of Marketing at Pearson, to Cracking Copy talk about the transformation that comes from ditching corporate speak and tuning in with the natural languag...
2025-01-2230 min
Cracking Copy7 Copy Checkpoints to Optimise Your Web CopyIn Episode 4 of our mini-series on writing copy for your website, Ella Hoyos talks with Linda Melone, an award-winning health and fitness copywriter. Linda shares her journey of crafting and optimizing website copy, emphasizing the importance of treating writing and editing as separate processes.
Together, they explore seven essential copy checkpoints to ensure your content is polished and ready to publish.
Listen as we delve into the nuances of editing copy, the impact of clichés, and the art of maintaining voice and tone consistency. Discover how to make your copy clea...
2024-12-1231 min
Cracking CopyMaximising The Success Of Your Three Essential Website PagesWelcome to Episode 3 in our writing for websites series. In this episode we are looking at the three essential pages of your website. The welcome or home page, your about page and the contact page. This episode follows on from our previous 2 episodes in this series. Every company is different so the pages will vary from business to business but there are three pages that are really non negotiable for any business whether you are product, service, community or resources website.. The three essential pages are: ...
2024-11-2236 min
Cracking CopyWebsites That Appeal To Your Target AudienceIn this second episode in our Writing for Websites Series, we are going to give you some tips on how to ensure that the copy in your website will align with your target audience. We will be covering Revisiting your website’s purpose Your target audience and how to craft your writing to different personas/decision makers The visitor journey through your website pages UX - User Experience User Testing and why this is a good idea Don’t forget...
2024-11-0732 min
Cracking CopyWhy (And How To) Upgrade Your Website?This is the first episode in our series about writing websites. How do you know if you even need a website in the first place? This episode still applies if you don’t yet have a website because we are going to be discussing: Why you need one The signs to look for that indicate it's time to review your copy if you’ve had one for a while. Why is it important to keep it up to date? Why you might n...
2024-10-2446 min
Cracking CopyRevenue Strategies for Freelancers: Stay Close to the MoneyDo you know what the most profitable levers and high leverage activities are in your business? The answer might surprise you - especially when you are consumed with the day to day operations, so busy with clients & delivery that you've lost focus on your ROI. In this episode, Ella Hoyos gets chatty with Frenchie Ferenczi, a seasoned revenue strategist and business consultant. Frenchie has some brilliant insights on optimising revenue pathways for copywriters and business owners. She shares strategies that will keep your eyes on the money so you can grow a sustainable business. This one's for you...
2024-10-1432 min
Cracking CopyThe Importance Of The Copy Brief and the Art of Preparation This episode of Cracking Copy addresses the importance of the brief. The copywriting brief is all the information you need to nail your copy in the first draft. This episode is a must listen if you are: The client doing the briefing A copywriter taking a brief from a client or If you’re looking to write your own copy, because you will need to undertake the same preparation Minnie talks to marketing pro, Cindy Herraman-Stowers. Cindy has over two decades of marketing experience from both...
2024-09-1332 min
Cracking CopySimple Messaging for Effective MarketingIn this episode of Cracking Copy, Ella Hoyos welcomes Billy Broas, author of "Simple Marketing for Smart People" and creator of the Five Light Bulbs framework. Billy shares his journey from corporate life to becoming a marketing strategist, and how his passion for beer brewing led him to discover the power of effective copywriting. This episode is for you if you've ever been unsure about how to deliver the right message at the right time to attract the customers you need. We explore: The importance of understanding your custo...
2024-08-2944 min
Cracking CopyThe Importance Of Personal Branding And How To Stand Out OnlineHow can you define yourself and your messages in an online sea of sameness? In the age of generative AI, personal branding is ever more important when promoting yourself and your services online. In this episode, Ella Hoyos chats to Barbara Shimasaki. Barbara has over 30 years of experience as a marketing designer, mentor and motivational speaker. With her design background she recognises patterns in communication and created her messaging framework, “1-2-3, Your POV”, to help coaches, creatives and service providers to stand out online. Developed for LinkedIn...
2024-08-1538 min
Cracking CopyContent Creation to Power Lead Generation: Insights from Valentina TurchettiIn this episode of Cracking Copy, Ella Hoyos is joined by Valentina Turchetti, co-founder of Your Digital Web, an SEO and digital marketing agency based in Italy. Valentina shares her expertise on content marketing for lead generation and SEO, providing invaluable insights for businesses looking to transform website sessions into conversions. We delve into: - The difference between content for branding versus content for lead generation and SEO - Common mistakes businesses make when creating content for lead generation - How to effectively drive traffic from social me...
2024-08-0435 min
Cracking CopyA Masterclass in Writing Sales PagesIn this episode we are looking at what’s involved in writing a sales page for your online product or service and the key things to think about. Minnie interviews co-host, Ella, as she is brilliant at them and has tons of experience of successful product/service launches by crafting killer sales pages. We will cover: The difference between a sales page and a landing page Tips for landing pages How you decide which suits your needs best Long sales page vs sho...
2024-06-2041 min
Cracking CopyCustomer Research Mastery: Insights from Dr. Mimi ZhouWithout a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn sight harder. In this episode of Cracking Copy, Ella Hoyos delves into the essential world of customer research with special guest Dr. Mimi Zhou. Mimi, a conversion copywriter and email strategist, highlights the pivotal role of research in crafting compelling copy. The episode reveals how Mimi acquires accurate customer data without unintentionally introducing bias into the process. You’ll learn her methods for gather...
2024-06-0736 min
Cracking CopyPro copy tips on writing for a successful online launchIf you’re looking to launch an online course or product, what do you need to think about with regard to marketing collateral and messaging? In this episode of Cracking Copy, Ella and Minnie are looking at the customer journey, from building awareness to the buying stage. And we give you our insights into what you will need to create how to communicate your messaging. Having now been involved in our own course launch, we think we have a far greater insight into what’s involved: all the areas where messaging is imp...
2024-03-1943 min
Cracking CopyFantastic Frameworks: How A Copy Agency Lands Big Brand ClientsIn this episode, Ella Hoyos sits down with Konrad Sanders, the CEO of The Creative Copywriter, to delve into the transformative power of frameworks in copywriting and content strategy. Konrad shares how his journey from philosophy graduate, to charity work in Australia, then jobless in Israel, were all necessary prerequisites to heading up a thriving London-based agency. He reveals how practicing copywriting, figuring out SEO strategy and sharing what he was learning on social media, led to the birth of a business that now boasts an impressive client roster, including Krispy Kreme...
2024-03-0456 min
Cracking CopyPodcasting For Beginners, Part 2 (of 2)Tempted to peak behind the curtain to see how a podcast is assembled? Then this episode is for you! In this 30 minute show, we break down our process for Cracking Copy, from planning to recording, editing to hosting and promotion to publishing. It's the second part of our 2 part mini-series on how we started the podcast and what's involved on a week by week basis. We also explore some of the key factors in determining what will make YOUR show a success, should you want to start your own podcast. K...
2024-02-0931 min
Cracking CopyPodcasting for Beginners, Part 1 (of 2)Today’s episode of Cracking Copy is the first of a two-parter on podcasting for beginners. It is a subject a little removed from our usual copywriting tips, however it has been and is, a great marketing tool for both of us and we wanted to share our own pod-story to hopefully inspire you to think seriously about whether you have a podcast in you too! Cracking Copy is 18 months old now and we have learnt so much about this incredible medium and we want to share some insider tips with you...
2024-02-0123 min
Cracking CopyUX Writing for a Great User ExperienceIn this episode, Ella sits down with a remarkable guest, Claire Cunningham, a former school teacher turned copywriter, who not only cracked the code to writing captivating copy but also expanded her skills to specialise in website and UX copywriting. It’s another dive deep into the world of writing that sells, persuades, and connects. In this 30-minute episode you will learn: ✔️ Why writers must consider the reader's journey as much as the message they deliver ✔️ How Claire pivoted from teaching to proofreading to powerhouse copywriting ✔️ What a...
2024-01-1035 min
Cracking CopyWriting High-Converting Case Studies - An Expert GuideReviews and testimonials only tell half of your customers’ stories. Having evidence-based case studies detailing how you helped a customer solve their problem is a highly effective marketing and lead-generation tool for your business. Today on the podcast, Minnie chats with Tam Henderson, founder of CopyKooks online school for copywriters, B2B copywriter and queen of case studies. In this 30-minute episode you will learn: ✔️ What we mean by a case study ✔️ Why businesses like yours should be using them ✔️ Where to use them ✔️ How to give them longevity and...
2023-12-0732 min
Cracking CopyWorking With a Writing CoachHow much more productive could you be, or how empowered would you feel, if you had a coach or mentor to guide you? Ella Hoyos explores this topic with Dr. Nicole Janz, a seasoned writing coach, and the mastermind behind a groundbreaking tool for writers. This episode is for you if you’ve ever struggled in writing alone. We talk about some of the simple but genius ways to build your writing muscles, overcome writing blocks, set effective goals and build a sustainable writing routine. The show unlocks a bundle of writing insights you...
2023-11-2331 min
Cracking CopyWriting Attention Grabbing Hooks That Stop The ScrollToday we are keeping it brief in our new series of shorts with a 20-minute episode on hooks and tips on how to hook your ideal customer. What do we mean by a hook? Well, Ella and Minnie are talking about the golden words that stop your ideal customer in their scrolling tracks. You have a momentary window of time to persuade someone to stop and find out more about you and your product or service. We look at: The anatomy of a hook T...
2023-11-0922 min
Cracking CopyQuitting Corporate to Write Full Time: An Authors StoryIt’s been said that everyone has a book inside them. But how many of us take up that challenge? In this week’s episode, Minnie talks to the wonderful Emma Simpson, who did just that and gave up her high-paid job to be a full-time writer. Emma talks candidly about how and why she decided to be a writer of narrative non-fiction. She highlights the joy of being able to gather and share the stories of others and weave this into her own, very personal...
2023-10-2641 min
Cracking CopyWriting to Boost Credibility in a Low-Trust WorldHow do you know if what you read online is honest and true? This week Ella and Minnie are talking lies damned lies, misinformation, exaggeration and distrust. And how you can write and show up to build trust and be authentic with your audience. In a world where there is a general distrust of everything from government to media to products and services being sold online, it has become more important for honest and good businesses to be seen and to succeed. In this episode we cover Ways to build trust w...
2023-10-1333 min
Cracking CopyRight Words, Right Time: Leading the Customer Buying Journey This week Ella and Minnie are talking funnels. Whut?! We’re not talking tubes and pipes that guide liquid into small openings. Or metal chimneys on ships and steam engines. We’re discussing the Sales Funnel, the journey potential customers go through on the way to purchasing a product or service. In this episode we cover: What the devil is a sales funnel? An overview of writing for funnels How your messaging needs to adapt at each stage of the custom...
2023-09-1432 min
Cracking CopyThe Resilient Writer: Embracing Challenges as a FreelancerMeet Sylva - a translator, journalist and author who has a gift for finding the silver-lining in every situation despite facing some major life blows. You’ll hear about a recent devastating loss which has seen her having to rehome her business and start again in a new place, building new clients and contacts. While this might have served a crushing defeat to some business owners, Sylva’s skills as a freedom-seeking freelancer has enabled her to weather the storms and even provide fuel for the storytelling on her podcast, Live From Suckville. In a plot tw...
2023-08-2538 min
Cracking CopyUnlock The Power of Storytelling For Your BusinessIn this episode, Minnie talks to Susan Payton, business storytelling expert and bestselling author of The Business of Stories. In this 40-minute episode, Susan explains her framework for business storytelling. With careful prompting, you will understand that you have hundreds of wonderful stories to tell (even if you don’t know it yet!). We discuss why we should be telling stories and how to weave them successfully into your marketing. Susan explains The Circles of Storytelling Magic and how to harness storytelling to find a deep connection with...
2023-08-1042 min
Cracking CopyLinguistics to Make Sure Your Message is Not Lost on Your ReaderIn this episode, Ella Hoyos talks to Eloise Leeson to explore the fascinating field of linguistics. This show is for you if you want people to understand exactly what you mean when you say it. Linguistics is the study of language. It’s all about getting your message across intentionally and clearly so that you can improve your business communications. It will help you to become better understood in the workplace and beyond. Find out how Eloise uses linguistics to help her corporate clients become better connected. You’ll hear how corporate communications ecosystems and unspoken wo...
2023-07-2731 min
Cracking CopyCracking Copy Turns 1! Lessons From One Year In PodcastingElla and Minnie look back over the last year since launching the Cracking Copy Podcast. And we ask the question… Do you have a podcast in you? We interview each other about our top takeaways from the experience, what we’ve learnt and our thoughts on podcasting as a marketing medium. It’s a candid insight into how we ‘fell into’ the industry, why we love it and the benefits that podcasting has given us. It’s a must-listen if launching a podcast is on your things-to-do list. If podcast...
2023-07-1323 min
Cracking CopyMaster Your Messaging and Make It MemorableShow Notes - Cracking Copy Episode 21 - Magic Messaging Why you need a messaging strategy and how to build one Minnie and Ella are today tackling the HUGE subject of marketing messaging. We look at: Why you need a good messaging strategy and How to go about researching and creating one From our own experiences and knowledge, we give you an overview of messaging, what we mean by it and the importance of coherent and magnetic messaging so you and your brand can stand out in the sea of...
2023-06-2922 min
Cracking CopyWords That Sell: Mastering Meta AdsMinnie talks to CJ from Vibing Social, a Meta ads specialist about what’s working right now on Facebook and Instagram. Tune in if you’re new to ads and are thinking of FB and Instagram ads as part of your marketing strategy. Or, you may already be using them and are after some tips. CJ also discusses how to troubleshoot underperforming ads and what you need to do to set yourself up for success. Minnie is ads trained for Pinterest but learns from CJ that Meta is a different kettle of fish due to its...
2023-05-2526 min
Cracking CopyPricing Your Work for a Premium Client ExperienceIt's an extra juicy show as Ella Hoyos talks to Brittany McBean about pricing for copywriters. We dig into what makes a premium client experience that commands high prices and delivers top kudos, in this hour-long episode. Tune in if you’re a freelance copywriter looking to break out of feast and famine mode, and ready to scale up your business profitability. We start with the spark that kicked things off Brittany & Ella in their copywriting careers. Brittany lays bare the struggle of the early years and the "obnoxious" story of how...
2023-05-111h 05
Cracking CopySkyrocket Your Next Launch With Copy That ConvertsIn this episode, host Ella Hoyos talks to Nikki Trailor, a seasoned launch copywriter, to uncover the 3 key things you need for a successful live launch. Tune in if you’re a copywriter, course creator or online business owner who wants to optimise your copy and launch strategy for more sales success in 2023. Nikki shares her journey to becoming a specialist launch copywriter, following a pre-pandemic career in travel and tourism. You’ll hear about her work on a recent six-figure launch success for a productivity coaching couple. She reveals how she helped her...
2023-04-2730 min
Cracking CopyHow to Write a Captivating Social Media BioToday we are talking about social media bios.What do we mean by a bio? (biography). Well, we’re talking about the personal information that you see on your social media profiles. You know, that tiny amount of space at the top with a ridiculously low character count where you have to grab attention, get across your value proposition, what you want the reader to do and be so magnetically brilliant that they will do whatever you have asked. No mean feat! So we are going to be discussing what you can do to achieve bi...
2023-04-1726 min
Cracking CopyHow Chat GPT is Revolutionising WritingWith all the buzz about ChatGPT and Artificial Intelligence, we think we would be mad not to cover it! We have been wondering, and perhaps you have too: What is ChatGPT and how is it so blimmin’ clever? Will AI replace us as writers? Should we view AI tools as friends or foes? Are copywriters like Ella and I a goner? How can we leverage this technology for our benefit? In today’s episode, we seek to answer these questions and more. Over the past few months, we have absorbed as much info as possible abou...
2023-03-0825 min
Cracking CopyAvoid Writers Burnout by Repurposing Your CopyCreating single-use, disposable content is a false economy. It's also a high price to pay, zapping up your precious time and energy as a marketer and content creator. If you tend to find content creation, writing and marketing your business exhausting, then this podcast is for you. Ella & Minnie talk about the wonderful alchemy of repurposing content to make your life easier, save time and most importantly your sanity. Listen in to discover: The legendary Mince Beef strategy for repurposing your content! The 2 main methods that you must know to repackage your...
2023-02-2330 min
Cracking CopyWriting Well on LinkedInWe do not profess to be LinkedIn ninjas but this deep dive episode is a must-listen for any individual or business owner looking to leverage the power of LinkedIn. In this LinkedIn podcast special, Ella & Minnie discuss why you might bother leveraging LinkedIn Is your audience hanging out there? Are you looking for new work? It’s the best place to be for new jobs and new leads. Recruiters search on the platform and many companies advertise jobs there too. So even if you use it as a shop window to showcase what you have done/ca...
2023-02-0630 min
Cracking CopyWriting Well on TwitterThis podcast is a must-listen for any writer or business owner looking to leverage the power of Twitter. There is arguably no better social media platform to hone your writing skills. In this episode, Ella & Minnie discuss what Twitter can do for you as a writer, and how you can use the platform to find your tribe, grow your audience, test ideas and build in public. With topics such as exploring what resonates with your target audience, providing something educational and interesting, understanding recent changes to the platform, and using hashtags to increase followers, this...
2023-01-1924 min
Cracking CopyWriting Well on Facebook & InstagramThis episode is for you if you want to know how to go about finding the best words for your social media post captions AND how to get the best engagement and traction with the dreaded algorithms. Today is Part 1 in a 2-part mini-series on social media writing. This episode looks at writing captions for Instagram and Facebook, specifically organic posts not paid for advertising (that’s for another podcast, another day!) How are they similar and how do they differ? As we move into 2023, the trend is moving towards the ne...
2022-12-1528 min
Cracking CopyContent Planning Tips for Social MediaAre you often overwhelmed by the need to come up with constant ideas for your online content from social media to blogs, product or service launches and articles etc? Is advance planning something that you never quite have time for? If you could benefit from some guidance on planning your content, ditching the overwhelm and actually start enjoying the process then today’s episode of Cracking Copy is for you. In this episode, Minnie talks to Sarah Richards, Content Coach and Instagram expert about how to effectively create and plan your content. Learn how...
2022-12-0121 min
Cracking CopyGrow and Sell Through Online SummitsThis episode is for you if you're planning to sell more of your services online. Ella Hoyos speaks with sales coach and business champion, Kathy Walterhouse, founder of the Professional Rule Breaker and the Entrepreneurs Success Summit. Kathy has a great outlook and she loves to help entrepreneurs break the rules, find their authentic voice and jumpstart sales. We discuss how you can supercharge your sales process. Listen to how Kathy made the switch from ‘scared selling’ to ‘noble selling’, why it works and what that looks like in practice. She shares h...
2022-11-1724 min
Cracking CopyNew Styles of Writing For The Digital AgeWriting for the digital age - what has changed? Today’s episode is for you if you are bamboozled by the tens of thousands of messages presented to you on a daily basis. Are you at a loss for how you can cut through the noise to get your products and business to stand out? Today we look at how the way we write and communicate has changed in the last 30-40+ years to ensure that we can get our own vital messages across. We look at some of the copywriting greats from th...
2022-11-0227 min
Cracking CopyThe Craft of Storytelling for a TEDx StageHumans crave stories. As writers we know the power of a good story to draw our readers in. In this episode of Cracking Copy, Ella Hoyos talks to copywriter Charlotte Davies about a story born from her own life experience and what motivated her to tell it. This episode is for you if you really want to know what it’s like to share your story on stage at TEDx. Charlotte never imagined herself at TEDx, but when a friend suggested the idea and she met the conference organiser a short time later, it stirred an...
2022-10-2124 min
Cracking CopyGrammar Rules: What To Keep And When To IgnoreToday’s episode is for you if you either find grammar a complete nightmare or love it and want to be inspired to break the rules for maximum effect. We discuss a few grammar rules that we think are important. We only really scratch the surface of this massive (and often contentious) topic. And you may absolutely disagree with some of our thoughts. In which case please do let us know by contacting us and joining in the conversation. We also think that there are grammar rules that can be broken. We look at some of...
2022-10-0726 min
Cracking CopyWriting For Laughs: How to Humour Your ReadersAre you an aspiring copywriter? Are you looking to find your authentic brand voice? (The personality packed one that makes people smile ). A great place to start is by cultivating your sense of comedic timing. We joke not! In this episode, Sami Miles shares her wisdom on how to inject more humour into your copywriting. This show is for you if you want to write laugh-out-loud words that light up your readers and bring joy to their day. Copywriting can be a serious business and it can be tough to strike a balance with humour...
2022-09-2118 min
Cracking CopyConfusing Words, Silly Mistakes and How To Avoid ThemThis episode is for you if you question yourself when you write certain words. Are you occasionally guilty of making the odd silly mistake with vocabulary and idioms and want to know how to avoid them? In this episode, Minnie talks to Sarah Townsend, author of two bestselling books about her latest book, The Little Book of Confusables, which helps smart people boost their vocabulary and avoid embarrassing mistakes. We discuss the most common mistakes people make and give tips on remembering the correct spelling to stop you from tripping up and looking daft!
2022-09-0624 min
Cracking CopyBanish The Blank Page With Writing Formulas And FrameworksThis episode is for you if want to know how copy formulas will help you create high-converting copy. In this episode we cover: Why writing copy from scratch is a no-no and what you should do instead The sales psychology behind using formulas and frameworks The different kind of frameworks for copywriters Why using formulas and frameworks will strengthen your writing and make it easier to get started Examples of writing frameworks in action This episode we discuss four different copywriting frameworks, some are well-known an...
2022-08-3017 min
Cracking CopyLong vs Short Form Copy - What Gets Best Results?This episode is for you if you want some brilliant and insightful tips on approaching long form and short form copy. What do we mean and how are they different? This bite-size episode discusses the differences and looks to answer the following burning questions: What’s the difference between long form and short form copy? What are the frameworks and structure to consider? How do you deal with writing constraints? How long should pieces of copy be? And how long should you actually spend writing?...
2022-08-2327 min
Cracking CopyWhat Copywriting Can Do For Your BusinessThis episode is for you if you want to know how stellar copy can seriously up-level your business. In this episode we cover: The difference between copy and content and why it matters The one true measure that tells you if your content is hitting the spot How to lead the the customer journey The surprising skill you never knew you needed to become a great copywriter The simple reverse psychology question that will reveal the best insights from your customers Listen up as we...
2022-07-1319 min
Cracking CopyWord Games To Get You In The Writing ZoneThis episode is for you if you sometimes struggle to find focus before sitting down to write. In this show we explore some fun ways that we can set ourselves up for success and get into a writing frame of mind, before we sit down to tackle the big projects of the day. Word games can be brilliant for getting in the writing zone but are also useful for improving your vocabulary and spelling. * Which games are best for a quick warm up and getting in the zone? * Which games are best for...
2022-05-1931 min
Cracking CopyTrailer: What's Cracking Copy all about?Hello world! Welcome to Cracking Copy. In this short episode, you'll get the lowdown on what you can expect from us in this new show about writing for business. Lean in and listen up - we can't wait to get to know you! Ella & Minnie
2022-05-1107 min