Shows
PM Collective - The ART of property managementWhy being 'social' on social media is the best thing you can be doingSend us a textWe sit down with Ellen Bathgate of Content Collab to unpack a practical framework for property management marketing: five content categories, 90-day planning, and choosing a primary platform. We dig into authenticity, AI transparency, batching evergreen posts, and how consistency beats volume across Instagram, LinkedIn, and Facebook.• who Content Collab helps and how the services work• how to outsource content yet keep your own voice• why being social matters more than perfect scheduling• four common content roadblocks and simple fixes• five categories for easier ideation and planning• batc...
2025-12-0744 min
Talking ContentContent That Converts with Kristen PorterContent marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works.In this episode we cover:The surprising results that come when content doesn’t hit the original goalWhy email marketing is the cornerstone of Kristen’s strategyHow to create lead magnets that actually nurture (not just collect emails)Her batching and repurposing proces...
2025-09-1538 minTalking ContentWhy Easy Content Performs Better - Talking Content with Nic FrenIt's easy to overcomplicate your content marketing strategy, but in this episode Nic Fren, from Bespoke Media , shares how easy content creation can be.In this episode we cover:- The type of (easy) content Nic finds works best- The secret he has to email marketing- The content that just doesn't work any more in the real estate spaceAnd much more!To connect with Nic on social media:Follow on Instagram: https://www.instagram.com/nic_fren/Follow on TikTok: https://www.tiktok.com/@nic_fren
2025-06-3023 minTalking ContentWhy Your Newsletter Isn’t Working (and 3 Ways to Turn It Around)Feel like you’re putting effort into your landlord newsletter and getting... crickets? You’re not the only one. So many property managers either stop sending newsletters altogether or fall into the trap of writing ones that sound more like a sales pitch than something a landlord actually wants to read.In this episode, I’m breaking down three simple ways to create newsletters that landlords will actually open, read, and remember - even look forward to.We’ll cover:Why “use our service” isn’t newsletter contentHow to make your n...
2025-06-2309 minTalking ContentThe One Type of Content to Focus on Right Now - with Pat Mears from Rubix RealtyWhen you discover that your followers love seeing you out of your work uniform, you do it more, right?That's just one of the things we discussed in this episode of Talking Content, with special guest, Pat Mears from Rubix Realty.In this conversation, we cover:- The type of content that performs best for Pat- Why he records videos without a script- The one type of content Pat would create (if he couldn't do anything else)and much more!To connect with Pat on social media:...
2025-06-1627 minTalking ContentYou're Already Being Googled - What Will They Find?Think you don’t need a personal brand because you’re not in sales or chasing rent roll growth? Think again.If you’re a property manager, and your name can be found in a quick Google search (spoiler: it probably can), then you already have a personal brand. The question is - are you actively shaping it, or leaving it up to chance?In this episode, we’re unpacking why personal branding still matters even if you’re not the one responsible for bringing in new landlords, and how it can actually make your job easier...
2025-06-0909 minTalking ContentHow to Stop People Making Assumptions About You (with Ashleigh Goodchild from PM Collective)If you've ever worried that people are making assumptions about you from your social media, this is the episode for you.Ashleigh Goodchild is EVERYWHERE on social media, and in this episode she explains whey.In this conversation, we cover:- Why Ashleigh records everything that she does (even if she doesn't think it will become content)- How she creates content on the fly- The tech and tools Ashleigh loves using for her contentand much more!To connect with Ashleigh on social media:Follow on...
2025-06-0238 minTalking Content3 Ways AI Is Hurting Your Brand (and How to Fix Them)Using AI tools like ChatGPT to create content can be a total game-changer… unless it starts making you sound like everyone else.In this episode, I’m calling out three common mistakes property managers are making with AI-generated content - mistakes that can quietly erode your brand and disconnect you from your audience (without you even realising it).We’re talking:Why those random emojis might be doing more harm than goodThe American spelling trap (and how to stop sounding like you're based in Ohio)How to ditch the generic, robotic tone and actually sound...
2025-05-2613 minTalking ContentThe Content That Is Working Right Now (with Jess Ross from BISE Property)Balancing growing a real estate agency, with being active on social media, while also raising a family is a juggle. And Jess Ross from BISE Property is a shining example of how to do it.After starting her real estate agency in late 2023, and growing quickly, Jess is sharing the content marketing strategies she has used in her journey.In this conversation, we cover:- The types of content that Jess says is working best for her right now.- The balance between professional and real.- When Jess has reused content...
2025-05-1925 minTalking ContentHelp! My Social Media Engagement Has Tanked - Now What?You’re showing up, posting consistently, maybe even dancing on Reels - and still… crickets. If your social media engagement has suddenly dropped (or slowly fizzled out), you’re not alone... and you’re definitely not doing it all wrong.In this episode, I’m breaking down what could actually be behind the drop—and what you can do to turn things around without burning yourself out or starting from scratch.We’ll cover:How to spot the real reason behind low engagement (hint: it’s not always the algorithm)What to look for in your analytic...
2025-05-1214 minTalking ContentNo Ads, No Budget, No Problem - Growing a Business with ContentStarting from scratch with zero clients, no cash flow, and a brand-new business? Yep, I’ve been there. In this episode, I’m pulling back the curtain on exactly how I used content (and zero dollars) to grow my rent roll from the ground up.You’ll learn:The 9-step referral marketing blueprint I followed religiouslyHow to connect with referral partners without feeling salesyEasy ways to use content marketing to stay top-of-mind (and top-of-inbox)Why you don’t need a fancy budget or paid ads to attract landlord clientsWhether you're just getting started or trying t...
2025-04-2823 min
Real Estate Today 's - The ChatEverything You Need To Know About Social Media in Property ManagementIn this episode of Real Estate Today's 'The Chat' we sit down with the Queen of Social Media in the Australian Property Management industry, Ellen Bathgate.Join us as we dive into:✨ Why property managers should build their own social media presence—and how to get started ✨ The current state of social media adoption in Property Management and where there’s room for growth ✨ Practical advice for those hesitant to embrace social media ✨ Handling online bullying and trolling with confidence ✨ Insights into what content resonates (and what doesn’t) in today’s market ✨ Ellen’s...
2025-04-2715 minTalking ContentWhy I Changed the Name of This Podcast (and What’s Coming Next)We’ve had a little glow-up over here!In this quick solo episode, I’m sharing why the podcast is no longer Rent Roll Starter and what the new name - Talking Content - really means for you and your business.Whether you’re managing a growing your business, leading a small team, or just tired of trying to keep up with marketing on your own, this new season is for you.Expect real talk, doable strategies, and behind-the-scenes insights to help you grow your business with smart, sustainable content.Hit follow...
2025-04-2304 min
Real Estate Today New Zealand 's PodcastEverything You Need To Know About Social Media in Property ManagementIn this episode, Real Estate Today New Zealand sits down with the Queen of Social Media in the Australian Property Management industry, Ellen Bathgate.Join us as we dive into:✨ Why property managers should build their own social media presence—and how to get started ✨ The current state of social media adoption in Property Management and where there’s room for growth ✨ Practical advice for those hesitant to embrace social media ✨ Handling online bullying and trolling with confidence ✨ Insights into what content resonates (and what doesn’t) in today’s market ✨ Ellen’s bold pr...
2024-12-2226 min
Property Management & MeEp16: Social media can grow your rent roll — with Ellen BathgateJoin Kate Sunol and Ellen Bathgate in this PropertyMe podcast episode as they dive into the transformative world of content marketing for property management, sharing expert strategies to grow rent rolls and build trust on social media.Reach out and continue the conversation...Connect with Ellen Bathgate — Content CollabConnect with host Kate Sunol — PropertyMe
2024-03-1925 min
Talking ContentStarting a Real Estate Agency at age 21 - with Alana Gargaro from Residential HQ Central Coast I started my own property management career at 18 years old. And I used to think that was young.But then I met Alana Gargaro from Residential HQ Central Coast.Alana started her career in real estate at 15 years old.And she started her own real estate agency when she was 21.So Alana has kindly agreed to join me on the podcast, to talk about what it's like starting in real estate at such a young age, and how she started her own business at 21.In this episode, Alana shares:✅ How she land...
2022-10-1024 min
Talking ContentThe Secrets to Success when running a Property Management Business with Family - with Sandy & Talisha Buttsworth When Talisha Buttsworth first started working in her Mum's property management company, her Mum fired her!It's true, Sandy Buttsworth fired her own daughter!But that's not where the story ends.I recently sat down with Sandy and Talisha, from Island Sands Asset Management to talk about how they work together, as mother and daughter, in Sandy's property management business.In this episode of The Rent Roll Starter Podcast, Sandy and Talisha reveal:✅ Their rocky start to working together✅ How they gave it a second chance and w...
2022-10-0323 min
Talking ContentStarting a Real Estate Agency at age 21 - with Alana Gargaro from Residential HQ Central Coast I started my own property management career at 18 years old. And I used to think that was young.But then I met Alana Gargaro from Residential HQ Central Coast.Alana started her career in real estate at 15 years old.And she started her own real estate agency when she was 21.So Alana has kindly agreed to join me on the podcast, to talk about what it's like starting in real estate at such a young age, and how she started her own business at 21.In this episode, Alana shares:✅ How she land...
2022-09-2624 min
Talking ContentHow to Get Endless Referrals into your Rent RollLast month, Di Coad got over 20 landlords referred to her from her referral partners. And she didn't prospect for ANY of them. They just came to her.But it wasn't always like this.In fact, shortly after Di bought her rent roll, she lost a huge portion of this rent roll, and things were looking pretty grim.In this episode, Di shares the vulnerable truth about the early years in her rent roll, how she turned things around, and how she now receives referrals into her rent roll constantly, without even prospecting for them.
2022-09-2639 min
Talking ContentHow to Retain Your Property Management Staff for Longer - with Ashleigh Goodchild from SOCO RealtyAshleigh Goodchild has 3 property managers in her team who have taken long service leave. Read that sentence again and let it sink in.Property Management is typically known to have very high staff turnover, but that's not how Ashleigh's business operates.In this episode, Ashleigh will let you in on her servant-leadership approach, and how team lunches are helping her retain staff in her business.This episode is brought to you by The Social Summit - our free and live social media training, especially for Property Management. Register for the next round here: https://re...
2022-09-1946 min
Talking ContentWhat happens when you add Sales to a Property Management Only Business? - with Sandy Lower from Q State PropertiesSandy Lower, founder of Q State Properties, started her property management business after being a long term property investor herself. While she started out as a property management only business, she eventually realised she needed to bring sales into the business too.In this episode, Sandy reveals what she worried about as she prepared to transition her business, how her clients reacted, and what it's like to grow a sales team, as a Property Management business owner herself.This episode is brought to you by The Social Summit - our free and live social media t...
2022-09-1228 min
Talking ContentWorking with your Spouse in Property Management - with Rob & Christina Mandanici from Paddington RealtyTheir story of starting a rent roll isn't the usual story, but Rob and Christina started their property management business from scratch, after experiencing terrible service as tenants themselves.While many couples would never want to work together, let alone start a business together, Rob and Christina have found a way to grow a successful business and maintain a happy marriage too.In this episode, Rob and Christina reveal how they balance their responsibilities in the business, how they switch off from "work mode" when they get home each day, and the impact their business...
2022-09-0523 min
Talking ContentThe Secrets to Leadership in Property Management - With Laura Shooter from SJ Shooter Real EstateWhen Laura Shooter, Managing Director of SJ Shooter Real Estate, joined her husband in his real estate agency, she didn't plan to become the MD. But she soon found herself stepping up into this leadership role, and growing a strong team in their family owned real estate agency.In this episode, Laura shares her secrets to excellent leadership, and some of the tips and tricks she has used in own leadership journey. Laura shares the training, books, courses and resources she's relied on to develop strong leadership and management skills.This episode is brought to yo...
2022-08-2938 min
Talking ContentHow Naomi gets 40% of her Landlords from Social Media - with Naomi Baber from Baber & CoNaomi Baber, founder of Baber & Co Property Management Specialists, has only been growing her rent roll for a short space of time, and yet, she's built a loyal following on social media, and now she gets 40% of her landlords as a result of social media.In this episode, Naomi shares her social media strategy, the way she plans her social media (and it's not what you'd expect), and the one thing that has made the biggest impact in her business.This episode is brought to you by The Social Summit - our free and live social me...
2022-08-2225 min
Talking ContentHow to Charge Higher Fees in Property Management - with Amanda Turner from Opulence Property QLDAmanda Turner, owner of Opulence Property QLD, is shaking things up in Property Management. She's charging a fixed management fee in her rent roll. This means that whether the property is rented or vacant, if the tenant pays rent on time, or is in arrears, Amanda receives her management fees.So how does she do it?In this episode, Amanda shares her philosophy on management fees, the response she receives from her landlords and the impact this fee structure has on her profitability.If you'd rather watch the video of this interview, head to...
2022-08-1530 min
COURAGEOUS CONVERSATIONSCourageous Conversations: How Ellen Bathgate overcame a tenant assault, why it’s not a one-off and how the real estate industry should respond
[powerpress]
No property manager should feel threatened or in danger simply doing their job, but anecdotal evidence suggests some do.
Rent Roll Starter founder Ellen Bathgate is among them. While working in Dubbo as a young property manager, she was physically assaulted by an irate former tenant.
The incident saw Ellen punched in the face, and despite the support of her office staff, directors and the police, it was a frightening encounter which left a lasting impression.
When she first publicly shared this story with the industry, it was also one...
2022-08-0300 min
The Property Management Podcast with That Property MumSocial Media for Lead Generation with Ellen BathgateHow are you marketing your business? You probably know you need to have an active social media presence these days. But if you ask yourself, what do I do now? When do I post? What do I post? How do I post? Then, you're in for a treat. Learn how to effectively use social media for lead generation with todays guest, Ellen Bathgate. Ellen is the founder of the highly recognised coaching and consulting business, Rent Roll Starter, specializing in enabling independent real estate agents to start their own Rent Rolls quickly, easily and stress free – even if...
2022-03-3020 minTalking ContentHow to use Social Media to Grow your Business (with guests Terri & Shonleigh from pmXcite)If you've ever felt like it's taking too long to grow your business using social media, this episode is for you.Join Ellen, with her special guests, Terri Handy and Shonleigh Draper (from pmXcite) and discover how they've grown their business, using social media.Now be warned... it's not all rainbows and butterflies in this story. And the pmXcite success certainly wasn't overnight. But if you want to hear about the ups and downs of growing a business using social media, you'll love this episode.In this episode you'll discover:How Terri an...
2021-09-0632 min
pmXcite - 'The Podcast'How to be ultra productive when using social media to build your rent roll - with Ellen Bathgate“How to be ultra productive when using social media to build your rent roll - with Ellen Bathgate". In this episode we bring in Ellen Bathgate, Director of Rent Roll Starter and social media queen! Ellen gives us her top three ways to ensure you can be as productive as humanly possible when it comes to using social media to grow your rent roll, and build your brand presence. Ellen also chats to us about her upcoming FREE Social Summit that you can check out here: www.rentrollstarter.com.au/socialtraining
2021-08-3021 minTalking Content3 Tips for Starting Your Rent Roll from Scratch (Ellen reads her blog ep #6)Welcome to The Rent Roll Starter Podcast with me, Ellen Bathgate.This podcast is for you, the rent roll owner. You’re going to love it if you want ways to get more leads into your rent roll.Today’s episode is the final in our 6 part series: Ellen reads her Blog.This is the recording from a Facebook Live I just recorded recently where I share 3 things you MUST do in the first 3 weeks of starting your rent roll.But here's the good news. Even if you've already started your rent r...
2021-07-3019 minTalking Content5 Ways to Beat Burnout in Property Management (Ellen reads her Blog ep #5)Welcome to The Rent Roll Starter Podcast with me, Ellen Bathgate.This podcast is for you, the rent roll owner. You’re going to love it if you want ways to get more leads into your rent roll and tips for running your Property Management business.Today’s episode is the fifth in our 6 part series: Ellen reads her Blog.This is the recording from a Facebook Live I just recorded recently where I share 5 ways to beat burnout in Property Management.If you've ever suffered burnout (or been close to burn...
2021-07-3019 minTalking ContentHow to WOW Your Clients with Tech (Ellen reads her blog ep #4)Welcome to The Rent Roll Starter Podcast with me, Ellen Bathgate.This podcast is for you, the rent roll owner. You’re going to love it if you want ways to get more leads into your rent roll.Today’s episode is the fourth in our 6 part series: Ellen reads her Blog.This is the recording from a Facebook Live I just recorded recently where I share 3 ways you can wow your clients with technology. In this podcast you'll discover: How to use Instagram to connect with more potential landlords 3 ways to use Vid...
2021-07-2620 minTalking Content3 Tips for a Successful Rent Roll in 2021 (Ellen reads her blog ep #3)Welcome to The Rent Roll Starter Podcast with me, Ellen Bathgate.This podcast is for you, the rent roll owner. You’re going to love it if you want ways to get more leads into your rent roll.Today’s episode is the third in our 6 part series: Ellen reads her Blog.This is the recording from a Facebook Live I just recorded recently where I talk about my top 3 tips for a successful rent roll, especially in the new financial year.In this video you'll discover:✔ How to create...
2021-07-0116 minTalking ContentTop 5 Tools for Property Management (Ellen reads her blog ep #2)Welcome to The Rent Roll Starter Podcast with me, Ellen Bathgate.This podcast is for you, the rent roll owner. You’re going to love it if you want ways to get more leads into your rent roll.Today’s episode is the second in our 6 part series: Ellen reads her Blog.This is the recording from a Facebook Live I just recorded recently where I talk about the top 5 tools for property management.I wrote this original blog at the end of 2020, and I wanted to share 5 tools with you that...
2021-06-2414 minTalking ContentHow to Get More Referrals into Your Rent Roll (Ellen Reads Her Blog Episode #1)Welcome to The Rent Roll Starter Podcast with me, Ellen Bathgate.This podcast is for you, the rent roll owner. You’re going to love it if you want ways to get more leads into your rent roll.Today’s episode is the first in our 6 part series: Ellen reads her Blog.This is the recording from a Facebook Live I just recorded recently where I talk about how you can get more referrals into your rent roll, even when your business is really small.I think that one of the bigge...
2021-06-1020 min
Coach James Short PodcastEllen BathgateEllen Bathgate is the founder of highly recognised coaching and consulting business, Rent Roll Starter, specialising in enabling independent real estate agents to start their own Rent Rolls quickly, easily and stress free – even if they’ve never been in business for themselves before! The Rent Roll Starter coaching program focuses on teaching creative systems,technologies and outsourcing to allow agency principals start and grow their rent rolls in a non-traditional way. Ellen is passionate about teaching agency principals to have flexibility in their business, work shorter hours, consider creative employment and outsourcing solutions and love their clients.
Ellen held the...
2019-06-1316 min