Shows
Dishing Up Digital with Ellen MackenzieHow I've Made a Million Dollars as a Creator 👩‍💻💰 (without a big team or going viral)I built an online business that’s now hitting nearly $1 M in revenue, and I didn’t do it with a viral reel or a big team. I did it with a clear strategy, consistent execution and the right systems. In this video I’m breaking down my full income journey, the key things that worked (and what didn’t), and how you can apply the same frameworks to your own business.xx Ellen💕 Thank You to Rella for Sponsoring the PodcastUse code ELLEN for 10% off your subscription:👉 https://g...
2025-11-1020 minDishing Up Digital with Ellen MackenzieThe "Boring" Strategy to Hit $10K Months With Under 2k FollowersYou don’t need 100k followers, a trending Reel, or a viral launch to make your first $10k month. I hit five-figure months before I had 2,000 followers—and it wasn’t magic, it was method.In this episode of Dishing Up Digital, I’m pulling back the curtain on the actual strategy that helped me go from low views to high income.You’ll learn:✨ Why follower count is NOT a business plan✨ The 4-part framework I use to create consistent $10k+ months✨ What to stop doing if you want to get book...
2025-10-1620 min
Dishing Up Digital with Ellen MackenzieRed Flag Clients You Need to AvoidIn this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with a lot of experience, I still can get caught out with red flags. Sometimes you need to look back and reflect and learn from these mistakes - luckily for you, I've compiled them all up to help you out!
RED FLAGS:
Asking for a discount
Can't make time for a discovery call
Starts to ghost you when it comes time to contract/invoice
Someone who grills you about...
2025-04-2035 min
Dishing Up Digital with Ellen MackenzieHow to Make a Social Media Strategy for More SALESWhat do you do when your social media strategy is no longer working for you? Firstly - you're not alone! This happens to so many business owners and this is exactly what I'm gonna be unpacking in today's episode of the Dishing Up Digital podcast.
Some Takeaways:
You are going to have to pivot your social media strategy.
Your bio is hot real estate.
You need to be so repetitive in your messaging.
Sometimes you can't have it all with every single post.
Don't let self-doubt take control during launches.
Your strategy is gonna change over t...
2025-04-1323 min
Dishing Up Digital with Ellen MackenzieThis is Your Permission NOT to Have it all Figured Out"This episode is your permission slip to not have it all figured out"Â
In this episode I'm chatting about jumping in to your new venture without having all your t's crossed and i's dotted. Sometimes it's something that you just need to do! I'll speak from personal experience, and we'll also do a mini case study on Meghan Markle's latest business ventures.
A few takeaways from this episode:
Building a business requires taking small steps.
Mistakes are part of the learning process.
You can refine and improve your work over time.
Trust yourself to f...
2025-04-0617 min
Dishing Up Digital with Ellen MackenzieHow to stay consistent when you're busy AFGuys! I'm so sorry for the lack of podcast last week, but things have been hectic! If you're not aware of what's been going on, well, I've been a busy girl launching my second studio space for MacKenzie Studios. It's been crazy, but I am super proud of everything and would love you to go and have a look at it on Instagram. On top of launching the new studio space, I've still been trucking along with my Dishing up Digital students, Social Media clients and getting my own marketing out into the world. How have I done this yo...
2025-03-3020 min
Dishing Up Digital with Ellen MackenzieIs UGC Content Dead in 2025?If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake.
We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025.
I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming.
What I love about UGC:
content for social media MUST be different to your other advertising content
it's been a game changer...
2025-03-1615 min
Dishing Up Digital with Ellen MackenzieThe EXACT Steps to Starting and Scaling Sustainably as a Social Media ManagerThis episode is one of my most valuable yet and is actually a replay from my last webinar at the end of February.Â
In this free training, you'll learn the 3 key steps to successfully set up your freelance business as a social media manager.Â
 How to find high-ticket clients: freedom does NOT mean working for $200 a month
  Systems and workflows: Get a BTS look at how I manage multiple clients while working less hours
 Outsourcing and hiring your mini dream team: this is my secret weapon to providing high-value service as a SMM without burning myself out
If...
2025-03-091h 06
Dishing Up Digital with Ellen MackenzieQuitting your Job? Listen to this FirstIn this episode, I share my personal journey of quitting my corporate job to pursue entrepreneurship, detailing the emotional challenges and practical steps involved. I provide you with five essential tips for those considering leaving their 9-to-5 jobs, emphasising the importance of preparation, financial stability, and strategic planning.
My 5 Essential Tips:
Don't just quite straight away - build your side hustle, validate your idea, starting building your client list
Build a financial runway
Get up close and personal with your numbers - make projections
Lay the foundations - education/upskilling, building your website, register your business name
C...
2025-03-0232 min
Dishing Up Digital with Ellen MackenzieThe Power of Taking Action: How this Social Media Manager Started her Business! Interview with Abbey GravesIn this episode my two worlds collide as we chat Social Media Management and Podcast Production with the wonderful Abbey Graves. From radio DJ to Government Social Media Manager to taking her own side hustle full time we discuss her journey and how she was able to apply what she learnt from the Dishing up Digital School to her podcast production company.
Some Key Takeaways:
The turning point in going full time with Social Media Management and Podcast Production
How the Dishing up Digital School helped
How to manage the lower income months
Managing client deliverables
...
2025-02-2339 min
Dishing Up Digital with Ellen MackenzieThis is What a $2000 Social Media Management Package IncludesMy pricing episodes always bring out some interesting comments and responses. Yes I’m going to be revealing every deliverable the details as part of this package, but I first need to reiterate that pricing is personal and everyone is different. There are so many different factors to consider from your level of experience, to where you’re based in the world. Other than a chat about pricing strategy, I’m mainly delving into the deliverables in this package today. I’m covering:
Number of posts and the posting schedule
Captions and Hashtags
Engagement Strategies and community management
Analytic...
2025-02-1617 min
Dishing Up Digital with Ellen MackenzieHourly Rates vs Monthly Packages: Social Media Manager Pricing ModelsPricing is such a big conversation around social media Management. I always get DMs on this topic and whenever I do a podcast around pricing it quickly becomes one of the most downloaded. I even have 4 videos on pricing in the Dishing up Digital school alone!
Topics I cover in this episode:
When hourly rates are useful
The downside of hourly rates
How packages benefit your clients
How to make your packages work best for you and your clients
What to do when you're first starting out and trying to get your first client
If y...
2025-02-0913 min
Dishing Up Digital with Ellen MackenzieWhy it's Time to Move to YouTubeHow are all my fellow Social Media Managers and Business Owners? What a crazy start to the year this has been. I mean, I don't usually rush to post an update when TikTok gets banned in the US, or there's ANOTHER algorithm change on instagram, or when TikTok gets reinstated, but it's hard to ignore what's been happening over the month of January in our industry alone! Usually I can just roll with the punches and take them in my stride, but this was even a lot for me guys.
Listen as I briefly un pack Social...
2025-02-0220 min
Dishing Up Digital with Ellen Mackenzie$10k from one $39 Digital Product: Case Study AnalysisÂ
Spicy Ellen makes a bit of a return in this episode as I discuss the realities of launching and selling digital products. Online "Gurus" love to tell you that all you need to is to create and sell this one digital product and you'll be set financially! Well, lets debunk that myth and have a bit of a reality check.
Some takeaways from this episode:
Many online coaches oversimplify the process of selling digital products
A discussion around Audience PrivilegeÂ
Viral moments can boost sales but are not reliable long-term.
Higher ticket offers can lea...
2025-01-2622 min
Dishing Up Digital with Ellen MackenzieShould I Lower my Prices to Book More Clients as a Social Media Manager?Sign up to my FREE webinar on how to be a Social Media Manager. Price, package & pitch your way to booking out your services with an easy "yes" from clients!
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This episode came about after 2 of my students asked me if they should create a lower priced package for potential clients. The short answer? No! The long answer, listen and find out!
Some takeaways from the episode:
Lowering prices often stems from insecurity rather than market demand.
It's essential to evaluate the true reasons behind pricing decisions.
Offering lower-priced packages can dilute th...
2025-01-1916 min
Dishing Up Digital with Ellen MackenzieThe Strategy that got me Clients with NO ExperienceSign up for my FREE webinar on becoming a Social Media Manager: https://www.ellenmackenzie.com/freewebinarÂ
Apologies if you thought you would be getting an episode on Social Media Strategy! Instead this episode is on the strategy that helped me book my first clients as a Social media Manager with no experience. My 2 rules for this strategy are:
You don’t need an Instagram following to “prove that you can do it” or “prove your worth”
You can hustle in silence
In this episode I focus on the following:
Clients care more about what you can...
2025-01-1214 min
Dishing Up Digital with Ellen Mackenzie5 Steps to your First 500 Followers on InstagramTBH, if I titled this episode "10 Steps to Your First 10,000 Followers" I would probably get way more downloads and listens. The reason I've chosen to focus on your first 500 followers is because I believe this milestone is incredibly life-changing and powerful and I really want everybody listening to this episode to focus on building a small but mighty audience.
The 5 Steps I'll be covering are:
Study your competition
Post more frequently to get more data and refine your skills
Focus on your story and your opinions - why should people follow YOU.
Engage with other accounts
...
2025-01-0622 min
Dishing Up Digital with Ellen MackenzieScaling Your Social Media Marketing Agency to $10K MonthsIt’s that magical time of year again when we are about to enter a new year. And I don't know about you guys, but I get excited this time of year. I love the buzz, the energy, the excitement, and I love how there's something about entering the new year that can give you the motivation that perhaps you've been lacking for the rest of all the previous year.Â
I wanted to take a little moment for those listening who have already started working with their own clients and are wanting to use the energy of the...
2024-12-2928 min
Dishing Up Digital with Ellen MackenzieThese 5 Social Media Trends Are Going to Change Everything in 2025What does the future of Instagram, TikTok, Youtube and all social media platforms in 2025 look like? Today I'm sharing my predictions and the trends I think are going to have an impact on the industry. As a social media manager, I LOVE using the New Year as a time to reassess my strategy and I hope this podcast episode leaves you feeling inspired.
00:41 - How AI is going to evolve in 202504:23 - The quality of your content matters more than ever07:08 - Social media is more important than your website10:42 - YouTube is on...
2024-12-2321 min
Dishing Up Digital with Ellen MackenzieZero ConfidenceGuys, my confidence has taken a bit of a knock lately and I’ve been struggling behind the scenes. From what to post, to should I record this podcast episode - in fact, this wasn’t even the podcast episode I was originally going to post! It happens to all of us and has been especially prevalent in our industry of late.
I do hope this helps someone and you can gain your own confidence back! It’s a little bit of a kick up the butt! A little bit of a wake up call, and a little...
2024-12-1524 min
Dishing Up Digital with Ellen Mackenzie5 Lessons from 5 Years in BusinessToday is all about the lessons I’ve learnt after being self employed for 5 years. Social Media Management was something I could get started in with no experience (I basically “winged” it), and now I help other Social Media Managers to not “wing it”, do things successfully by learning from my mistakes and scale faster to be working for themselves from anywhere in the world.
This episode is broken into 5 categories:
Money
Boundaries
Clients
Failures
Marketing
These, for me, have been the crucial categories to focus on in order to scale my business. Enjoy the episode!
2024-12-0818 min
Dishing Up Digital with Ellen MackenzieDoubling her Income as BRAND NEW Social Media Manager! Interview with Stenya LeClairIf you’ve been sitting there telling yourself that it’s too late to get started as a Social Media Manager, or that you don’t have enough experience, or any of the other text book excuses newbies like to use, this episode is the one for you!
I chat to the fabulous Stenya, who is one of my Dishing Up Digital School students. She enrolled in the programme earlier in the year and has had some amazing leaps and bounds with her business whilst also juggling 3 kids and travelling the world.
In this interview, we cov...
2024-12-0143 min
Dishing Up Digital with Ellen MackenzieFrom Side Hustle to Quitting Her Job in Just 4 Months! An interview with Olivia from Lila StudiosThe Dishing Up Digital School is now OPEN! Join Now:Â https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolÂ
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In today’s episode I chat to the wonderful Liv, from Lila Studios, about her journey to becoming a full time Social Media Manger, how she booked her first clients and how she is now growing & scaling her business.
Liv has a pretty cool story in that she managed to quit her job within just a few months of signing up for my programme - the Dishing Up Digital School. This all happened this year, so for anybody list...
2024-11-2432 min
Dishing Up Digital with Ellen MackenzieWhat Everyone Gets Wrong About Social Media ManagementDishing Up Digital School is re-launching this week:Â https://www.ellenmackenzie.com/Dishing-up-Digital-School#signupÂ
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Guys, this episode is a bit spicy! In fact, it was meant to be something completely different, but I woke up this morning and had to get these words out!
Today I'm talking about:
What does a social media manager actually do? Spoiler alert, you get to decide! AÂ SMM can be defined as many things, they're all correct
Systems are just as important as strategy
You don't need an Instagram account to advertise yourself
Good content creation tak...
2024-11-1733 min
Dishing Up Digital with Ellen MackenzieSocial Media Manager Q&A | November 2024 EditionThis week is a Q&A brought to you by my Instagram question box. I had some great questions come through and have had to whittle it down to 6, so I don’t turn this on to a loooong podcast. Also, with the approaching busy season of Black Friday, the Holiday Season and my business birthday, I wanted to keep this episode light & breezy and just have a chat with you all.
Questions covered today:
How to create an email marketing funnel from social media?
How would you deliver bad analytics to a client?
Things for wo...
2024-11-1031 min
Dishing Up Digital with Ellen MackenzieBuying my First Home as a Freelancer (emotional chat + tips)Guys, I am so lucky to have been able to buy a house with my partner, Ali, this year, and this episode is all about how I got there, along with my very practical savings tips.
From being advised not to quit my salaried job by a mortgage broker to being in a position to withdraw money from my investment stocks for the house deposit, I go through the journey with you.Â
A few takeaways:
The struggle to change my mindset of owning a house being a measure of your worth, and letting go o...
2024-11-0331 min
Dishing Up Digital with Ellen Mackenzie1,000+ cold email pitches... THIS is the only person I hiredWho says cold emails are dead? If done the right way, your cold pitch emails will have potential clients responding back and becoming a part of your roster!
Today we’re discussing tips to have successful cold pitches from personalization to perfecting the follow up. I’m even sharing an example of a successful cold pitch that worked on me and led to me hiring someone this year, 2024.
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TABLE OF CONTENTS
00:00 Cold Pitching is Dead
00:48 Why Cold Pitching has a Bad Rep
01:36 Why you Should Cold Pitch
2024-10-2911 min
Dishing Up Digital with Ellen MackenzieLaunching a Tech Startup: Funding, Social Strategy & More with Natalie BarbuIn this episode I chat with the amazing Natalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to launching her project management tool, Rella. She addresses the difficulties of shifting from influencer to entrepreneur and highlights the role of community engagement in marketing.Â
It was so great to chat to Natalie and hear about how she still has a client for Social Media Management, as well as how she applies her skills in this area to the marketing for her Tech Start-Up, Rella.Â
If you have the time...
2024-10-2028 min
Dishing Up Digital with Ellen MackenzieMarketing Case Study: Lululemon & Their Social Media StrategyThis week is a fresh new episode! Thank you so much for your patience these last couple of weeks while I've been busy with business things, and buying my first house things!! It's all been a very exciting and full on couple of weeks!
This week I am chatting about Lulu Lemon and their social media strategy, and there's is an interesting one to dive into!
Some Key Takeaways:
Their focus on community over products
Effective use of ambassadors
The contrast in organic content vs. paid advertising
Candid vs. Professional content
Short captions
Multi-Platform...
2024-10-1421 min
Dishing Up Digital with Ellen MackenzieEpisode Rewind: Can You Become a Social Media Manager With No Experience?NOTE: This episode was originally uploaded in August 2021.
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Yes! Another Rewind episode, but this was so popular and also happens to be one I still send to people when they ask me anything about needing experience in my dms. It's had a bit of editing done to the episode, but I still think you'll get a lot out of it today!
When I decided that I'd like to become a social media manager, I didn't think I would start my own agency or become a freelancer. I felt I needed to find a...
2024-10-0630 min
Dishing Up Digital with Ellen MackenzieEpisode Rewind: A Full Social Media Strategy for Beginners in 5 StepsNOTE: This episode was originally uploaded in January 2022. It is one of my most downloaded episodes, so I though this was a good time to re-release it to you. Everything is still relevant today!
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Social Media Strategy:Â This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly felt so daunting. Over two years later, I can see now that strategy is just a fancy term (for people who must be really good at their job, lol). I...
2024-09-2930 min
Dishing Up Digital with Ellen MackenzieIs a Social Media Manager Responsible for Growth?Is a Social Media Manager Responsible for Growth? The answer isn't so straight forward.
This episode is one about the challenges behind Social Media Managers, and the pressure we put on ourselves! It's also an episode I think business owners who have a SMM already, or are looking to hire a SMM, could benefit from listening to.
Some takeaways:
There is a lot of pressure and expectation on social media managers and self-imposed expectations can be just as heavy as client expectations.
No one has control over the algorithm; it's unpredictable.
Good content is...
2024-09-2221 min
Dishing Up Digital with Ellen MackenzieOnboarding a New Client: My Step-By-Step ProcessThis is an episode I've been thinking about doing for awhile now, but I wasn't how much you would want an episode on this until someone actually requested it in my DMs. While onboarding a new client is something I've done many times, I realise it can be quite daunting your first couple of times. Hopefully this episode helps you get some key steps locked in for your first or next onboarding.
Some key takeaways from this episode are:
Contracts and invoices should be prioritised before starting work.
Charging upfront is a standard practice in the...
2024-09-1518 min
Dishing Up Digital with Ellen MackenzieOne Year of Owning a Content StudioIt's been one year of owning my own content studio in Auckland Mackenzie Studios, and boy have I learnt some lessons along the way!
Having to hand-hold customers who don't read your FAQs!
Being challenged with imposter syndrome and self doubt - even though I've already done so much work on myself in this area
All the maintenance costs that come with owning a physical business vs an online business. Body Corp fees anyone?
Setting the business up with a recurring income - memberships!
Write. Out. Your. SOPs! (Standard Operating Procedures) Trust me when I say this will...
2024-09-0125 min
Dishing Up Digital with Ellen MackenzieI'm Closing the Dishing Up Digital School...Okay, okay, it's not quite as dramatic as that. But because I am always committed to YOU, my students, I am doin a full revamp of the school and the modules. Listen today to find out all the details and the reason why I'm doing this!
Takeaways from this episode are:
My frustration with the online coaching industry as a whole
Richard Branson's focus on providing excellence for customers is a key driver of his success in various industries
I am committed to delivering a high-quality program and constantly improving it to serve my students better.
I...
2024-08-2525 min
Dishing Up Digital with Ellen MackenzieSocial Media Manager Q&A: Pricing, Unrealistic Clients & More!Clients don't fall out of the sky. Find out what's working right NOW in this brand new 60 minute live training you will learn...
The biggest mistakes new SMMs make
​​Pricing your services to make them more attractive
​​​​​​​Pitching, networking and getting in front of clients
Sign up for the FREE Live Webinar now:Â https://event.webinarjam.com/register/14/l7q5oa0
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On today’s episode it’s Q&A time! I’ve gone through my YouTube, Instagram & TikTok comments for the most commonly asked questions and put them into this episode for you.
Today we’re covering...
2024-08-1824 min
Dishing Up Digital with Ellen MackenzieThe Do's & Don'ts of Social Media Management in 2024Clients don't fall out of the sky. Find out what's working right NOW in this brand new 60 minute live training you will learn...
The biggest mistakes new SMMs make
​​Pricing your services to make them more attractive
​​​​​​​Pitching, networking and getting in front of clients
Sign up for the FREE Live Webinar now:Â https://event.webinarjam.com/register/14/l7q5oa0
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Some of these may seem obvious, but there may be some of you who are just getting into Social Media Management or you've been doing this for awhile and might be needing a refresher.
...
2024-08-1219 min
Dishing Up Digital with Ellen MackenzieWhat's Actually Working on Instagram Right Now: Selling During Economic DownturnHello! On today's episode I'm chatting about strategies for selling on Instagram in the current economic client. Here are my 5 key tips:
Give customers more time to buy
Repitition in your marketing
Can you offer a discount or upsell?
Sell the solution/value/why you
More 1:1 touchpoints during the sales process
If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!
Have a great...
2024-08-0429 min
Dishing Up Digital with Ellen MackenzieMindset & Business Lessons From Simone BilesEllen discusses the inspiring journey of Simone Biles and the lessons we can learn from her as business owners. This episode was inspired by her amazing performance at the Olympics and was recorded after she won the all-round gold medal! Ellen emphasizes the impact of Simone's story on mental health and the importance of prioritizing oneself.
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Key takeaways:
You have the power to write your own story and change your path if it no longer brings you joy or aligns with your values.
Cut out negativity and focus on what you want, despite the n...
2024-08-0227 min
Dishing Up Digital with Ellen MackenzieHow to Find Clients as a Social Media Manager: What's Working NOW!This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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One thing that aspiring Social Media Managers always ask me is, how do I find clients? Listen to this episode for some ideas that are proven to work and that have worked in the current climate of 2024.Â
The points covered are:
Looking at multiple avenues
Cold pitching still works, but use those personal relationships you have and build on them
Use your network for referrals
Upwork or Job Listings - and make your a...
2024-07-2823 min
Dishing Up Digital with Ellen MackenzieHow to Grow an Email List with Elise from Connection CopyThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Elise Hodge shares her journey in the online business world, starting with blogging and building a community on Instagram. She then transitioned to creating digital products and courses, eventually launching her copywriting business. Elise provides advice on email marketing, emphasising the importance of a good lead magnet and the three key aspects of email marketing: grow, nurture, and automate. She also discusses strategies for growing an email list, including Facebook ads, collaborations, and organic methods like...
2024-07-2140 min
Dishing Up Digital with Ellen MackenzieBuilding Meaningful Partnerships and Communities: Interview with Linda SidhuThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Linda Sidhu shares her entrepreneurial journey, starting with missteps in network marketing and skincare before launching her own business. She found success with creating quizzes for lead generation and launched the Mixer Mind, a community for entrepreneurs. Linda emphasizes the importance of leaning into your strengths, building meaningful partnerships, and turning no's into yeses. She also discusses the impact of her cancer diagnosis on her business and the need to prioritize health. Linda plans to continue...
2024-07-1435 min
Dishing Up Digital with Ellen MackenzieMarketing Case Study: Odd Muse & Their Social Media StrategyThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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This episode analyses the success of the fashion brand Odd Muse and highlights key marketing lessons that can be applied to other businesses. The five lessons discussed are: 1) Good marketing won't save a bad product; 2) Utilise multi-platform marketing to create a strong ecosystem of sales; 3) Focus on the transformation and outcome that your product or service provides; 4) Bring your audience behind the scenes to create a connection and sense of community; 5) Use your origin story and...
2024-07-0727 min
Dishing Up Digital with Ellen Mackenzie6 Month Holiday from her Business: How this Freelancer Travels and Takes Time OffThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Samantha shares her business journey of starting Nomad Copy Agency and transitioning to solopreneurship. She discusses the challenges and rewards of running a remote business while traveling. Samantha also explains the role of a copywriter and the different types of copywriting. She offers insights into when it's a good time to hire a copywriter and the importance of communication and boundaries when working remotely. Additionally, Samantha opens up about her experience with burnout and how she...
2024-06-3042 min
Dishing Up Digital with Ellen Mackenzie3 Reasons You May NOT Want to Become a Social Media ManagerBonus Episode!
Join the Dishing Up Digital School today! https://www.ellenmackenzie.com/Dishing-up-Digital-SchoolÂ
And if you have any questions about the Live Accelerator, contact me on instagram:Â https://www.instagram.com/ellenmackenziee/Â
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In this bonus episode, Ellen discusses the negatives of working as a social media manager and how to navigate them. She highlights three reasons why someone may not want to become a social media manager:Â
the lack of complete freedom
the need for creative skills
and the importance of passion for social media.
Ellen emphasizes the impor...
2024-06-2619 min
Dishing Up Digital with Ellen MackenzieThe Power of Authenticity on Social Media! Instagram Coach Brittany Worthington Talks GrowthThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Brittany Worthington shares her journey from professional dancer to business owner, highlighting the transition to social media and marketing management. She discusses the influence of her dance career on her business, the challenges of imposter syndrome, and the importance of authenticity and fun in content creation. Ellen and Brittany explore the power of personal connection and creativity in building a brand on Instagram, as well as the challenges of measuring impact and finding inspiration outside of...
2024-06-2344 min
Dishing Up Digital with Ellen MackenzieLet Go of the Pressure! Boundaries, Burnout & Social Media with Wellbeing with MaiaThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Maia shares her entrepreneurial journey and how her passion for holistic health led her to start Wellbeing with Maya. She discusses the importance of having supportive parents and the freedom and flexibility that comes with owning a business. Maia also talks about the increase in burnout and the impact of hustle culture and social media. She emphasises the need to prioritise self-care and set boundaries with social media. Maia encourages listeners to let go of internal...
2024-06-1648 min
Dishing Up Digital with Ellen MackenzieSolopreneurship vs Agencies: Why Less is More with Latasha JamesThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Latasha James shares her journey as a social media manager and freelancer, and how she transitioned to running her own agency and creating online courses. She discusses the reasons why she was drawn to freelancing and social media, including the creative aspects and the potential for impact. Latasha also talks about the influence of her entrepreneurial family and the importance of aligning with personal values. She shares her experience of scaling up and then scaling back...
2024-06-0240 min
Dishing Up Digital with Ellen MackenzieSocial Media Platforms Ranked: Instagram, YouTube, TikTok, Podcasting & MoreThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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In this episode, Ellen Mackenzie discusses the different social media platforms she uses in her business and ranks them based on their organic exposure, connection, direct sales, and evergreen content. She starts with YouTube, which she rates highly for organic exposure and evergreen content. She then moves on to Instagram, discussing both the paid and organic sides of the platform. Next, she talks about her podcast and rates it highly for connection and evergreen content. She...
2024-05-2626 min
Dishing Up Digital with Ellen MackenzieWhy Rare Beauty have the BEST Instagram Strategy in 2024This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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In this episode, Ellen Mackenzie discusses the Instagram strategy of Rare Beauty:Â https://www.instagram.com/rarebeauty/Â , a brand started by Selena Gomez. She highlights the importance of variety in content types and styles, showcasing both professional and organic content. She emphasizes the power of showing the person behind the brand and suggests collaborations with influencers to add a touch of celebrity to the strategy. Ellen also emphasizes the need for content that builds a connection wi...
2024-05-1924 min
Dishing Up Digital with Ellen MackenzieHow to Choose Your Niche as a Social Media ManagerThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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This episode is the Niching module from my Dishing Up Digital School. Please excuse references to images and video, but I thought this would be a great way to showcase the type of info you would be getting when you join the Dishing up Digital School. If you are intrigues and would like to join us, I recommend you watch my FREE WEBINAR and then at the end you get a discount code to use for...
2024-05-1226 min
Dishing Up Digital with Ellen MackenzieImposter Syndrome: You're NOT a FraudThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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In this episode, Ellen discusses imposter syndrome and shares practical tips for managing it. She emphasises that imposter syndrome is a common experience at every stage of business and cannot be completely eliminated. The first tip she offers is to learn to identify fact from fiction and recognise the false narratives created by our brains. The second tip is to get comfortable with not knowing everything and be willing to learn along the way. The third...
2024-05-0623 min
Dishing Up Digital with Ellen Mackenzie$200 to $2500: What to Charge as a Social Media Manager! Interview with Charlotte from Buttered BrandingThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Charlotte, the owner of Buttered Branding, shares her journey as a social media manager and the challenges she faced. She discusses the importance of increasing prices and overcoming imposter syndrome. Charlotte also highlights the value of referrals in finding high-ticket clients. She shares her experience of juggling work and motherhood and emphasises the need for self-care. Charlotte's biggest milestone is being a guest on the Dishing Up Digital podcast (high praise Charlotte!), and her future goals...
2024-04-2831 min
Dishing Up Digital with Ellen MackenzieSocial Media is Fake: Here are the Realities Behind my BusinessThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Join my new course - DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand.Enrol Now: https://www.ellenmackenzie.com/dishing-up-instagram - Enrolments close 22 April 2024 (NZT), so if you are listening to this on the day of release you have mere hours to enroll!
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In this episode, Ellen Mackenzie shares some raw and honest truths about being a freelancer and...
2024-04-2131 min
Dishing Up Digital with Ellen MackenzieIs a 30-Day Reels Challenge the SECRET to Growing on Instagram?Join my new course - DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand.Enrol Now: https://www.ellenmackenzie.com/dishing-up-instagramÂ
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In this episode, Ellen discusses the effectiveness of 30-day posting challenges on Instagram. She shares her own experiences with posting challenges and provides insights into the results she has achieved. Ellen emphasizes the importance of setting realistic goals and creating a custom strategy that aligns with individual capabilities and preferences. She also highlights the significance of quality content and audience research in...
2024-04-1424 min
Dishing Up Digital with Ellen Mackenzie10 Lessons from 10 Years on Instagram as a CreatorSign up for my Free Live Workshop happening this Friday 12 April (NZT): https://www.ellenmackenzie.com/InstagramworkshopÂ
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In this episode, Ellen reflects on her 10-year journey on Instagram and shares 10 lessons she has learned as a creator. She emphasizes the importance of content creation as a skill that needs to be developed over time. She also discusses the significance of having a reason for people to follow you, rather than just having a niche. Ellen highlights the importance of putting effort into content creation and the ups and downs of engagement. She also talks about t...
2024-04-0739 min
Dishing Up Digital with Ellen MackenzieHow to Create a Social Media Strategy in 2024This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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In this conversation, Ellen shares five effective tips for building a social media strategy in 2024. She emphasises the importance of setting goals, conducting competitive research, choosing the right platform, creating a posting schedule, and developing content themes. She also provides insights into her own personal social media strategy for 2024, highlighting the importance of aligning goals with content and adapting strategies based on different phases of business. Ellen emphasises the need for personalised strategies that cater to i...
2024-03-3123 min
Dishing Up Digital with Ellen MackenzieKate Middleton & Nara Smith: Authenticity on Social MediaThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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Please note that this episode was recorded prior to the news coming out that Kate Middleton has been undergoing chemotherapy.
In this episode, Ellen discusses the Kate Middleton drama and its connection to authentic marketing on social media. The manipulated photo released by Kate and William sparked a conversation about the expectations of audiences and the importance of authenticity. Ellen compares the Royal Family's approach to that of Rare Beauty, a brand that embraces...
2024-03-2428 min
Dishing Up Digital with Ellen MackenzieFlopping vs Going Viral: What's Different About These 2 Instagram Posts?This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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In this episode, Ellen discusses the differences between viral and low-performing posts on Instagram and introduces the concept of a social media funnel. She explains how different types of content serve different purposes within the funnel and emphasizes the importance of understanding where each piece of content fits in the overall strategy. Ellen also shares examples from her own experience and highlights the fluctuations in engagement and views that even successful creators like Jenna Kutcher experience...
2024-03-1737 min
Dishing Up Digital with Ellen MackenzieHow to Book Clients & Get Started as Social Media Manager with Jade McNeilThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigitalÂ
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In this episode, Ellen interviews Jade, a successful social media manager, about her journey in the industry. Jade shares how she transitioned from studying psychology to pursuing her passion for social media management. She discusses the challenges she faced in scaling her business and going full-time. Jade emphasizes the importance of increasing prices and targeting established businesses to achieve financial success. She also shares her strategies for finding clients, including in-person meetings, cold pitching, and engaging i...
2024-03-1031 min
Dishing Up Digital with Ellen MackenzieHow to Become a Booked Out Social Media Manager in 2024This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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In this episode, Ellen discusses strategies for booking clients as a social media manager. She emphasises the importance of changing your mindset and realising that there are clients everywhere. Ellen shares her own experiences with cold pitching and pitching in Facebook groups, highlighting the need for a well-written pitch and a strong set of services. She also explores the power of personal connections and networking, encouraging listeners to attend in-person events and build their network. The...
2024-03-0327 min
Dishing Up Digital with Ellen MackenzieQuitting her job, getting divorced & starting a business all in one year! Interview with Kelly from Kelcha DesignThis episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
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FREE 3 Day LIVE Training Series: Pricing Unlocked! What to Charge as a Social media Manager https://www.ellenmackenzie.com/pricingunlocked Â
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In this episode, Ellen interviews Kelly, a social media manager and graphic designer, about her journey in entrepreneurship. Kelly shares her experiences and challenges in starting her own business and offers advice for overcoming self-doubt and fear. She discusses the importance of networking and finding clients in her niche industry. Kelly also empha...
2024-02-2538 min
Dishing Up Digital with Ellen MackenzieWhy I Turned Down a $30K Client!This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital
Summary
In this episode, Ellen Mackenzie discusses the importance of defining personal goals and creating one's own definition of success. She shares her experience of turning down a potential $30,000 client and reflects on how her goals and priorities have evolved over time. Ellen emphasises the need to resist societal pressures and stay true to one's own vision of success. She encourages listeners to define their own goals and recenter themselves on what they truly want to...
2024-02-1820 min
Dishing Up Digital with Ellen MackenzieQuit the 9-5: Engineer to full time Social Media Manager | Interview with ChristineThis episode is brought to you by Riverside. Use the code DishingupDigital and save!https://creators.riverside.fm/DishingUpDigital
In this episode, I interview Christine, a social media manager who recently went full-time in her business. We discuss her journey from being a mechanical engineer to starting her own social media management business. Christine shares her experiences in scaling her business and getting more clients, as well as the challenges she faced in making the transition to full-time. We also discuss the highs and lows of being a social media manager and Christine's recommendation of the...
2024-02-1130 min
Dishing Up Digital with Ellen MackenzieThis is a Pep Talk - Thanks to Taylor Swift!If you're a long time listener of the podcast, you'll know that I'm a Swifty. So, there was bound to be a Taylor Swift episode at some point! Don't worry, we are short and succinct!
In this episode, Ellen discusses Taylor Swift's journey and the perception of failure in society. She highlights the lessons in resilience and building a business that can be learned from Swift's experiences. Ellen explores Swift's comeback and success, as well as the challenges and doubts she faced in her career. She also emphasizes the importance of reclaiming past work and embracing failure a...
2024-02-0414 min
Dishing Up Digital with Ellen MackenzieYour Guide to Paid Instagram & Facebook Ads - Is it Worth the Money?Yes, it’s another juicy episode and it’s a little longer than usual too!
This topic came from my Instagram DMs - so if you have any topics you’d like me to explore on the podcast, please reach out!
Now, ads are not something I completely understand too much - I’m an organic girly at heart, but I do run ads in my business and help facilitate them for some of my clients. I definitely understand how they can work for you and your business.
In this episode, I chat through...
2024-01-2837 min
Dishing Up Digital with Ellen MackenzieThe Mindset Shift That Helped Me Book More ClientsOk Guys, I recorded this episode fresh off the plane from the USA and I was in a super productive, thriving mindset. I had even unpacked my suitcase and cleared my emails! I hadn't felt like this in a long time, so it made sense to record this episode on mindset. TBH the New Year's fever hadn't hit me and I was just too tired to set my goals and forecast the year. And I think we just need to give ourselves permission to relax, take it easy - we don't need to subscribe to the New Year hype...
2024-01-2121 min
Dishing Up Digital with Ellen MackenzieOutsourcing vs Hiring a CoachToday is all about Outsourcing vs Hiring a Coach. I, in no way, prefer one over the other, but instead it's more about the timing of them. You guys know I'm an advocate for outsourcing and how essential it is for business owners who want to scale. Any time I've reached an income cap or I haven't been able to reach a certain goal, hiring a specialist or a contractor has been the way to help me break through that boundary.
However, I think that hiring a coach can be another way to break those boundaries as...
2024-01-1415 min
Dishing Up Digital with Ellen Mackenzie0 to 1000 Followers: How to Start an Instagram Account from Scratch (Part Two)We're back with my case study on growing the Instagram Page for my content studio: Mackenzie Studios.If you haven't already, I recommend you listen to part one here: How to Start an Instagram Account From 0
This episode looks at the results I got from executing my content plan, as well as some strategies I didn't end up doing, and we look at what I'm planning in 2024. Reflecting on the results we were successful by using the following:
Focusing on good content. Leaning into the story-telling, the emotions, the pain points with your key target...
2024-01-0733 min
Dishing Up Digital with Ellen MackenzieHow Much Money Did I Make in 2023Part 2 of my 2023 recap. Listen to my 1 January episode here: I didn't Achieve my Coals for 2023!
Today's episode is going through my expenses and the financial figures for 2023. Did I reach my intended financial goal for 2023? What were my new expenses for 2023? A lot happened over 2023, so it's another long episode for you.
Let me know if you want a part 3 to this, going over the goals I'm setting for 2024, and as always, let me know how your financial goals went for 2023. You know that I always want to hear your feedback about the show...
2024-01-0328 min
Dishing Up Digital with Ellen MackenzieI Didn't Achieve my Goals for 2023!This is part 1 of 2 episodes that I'm releasing the first week of 2024.Â
Today is all about my 2023 goals and if I achieved them or not - spoiler alert, I didn't! I'll go through a mix of my personal and business goals, chatting about how and or why I didn't achieve them. Also about why it's ok to move the goal posts to make room for other exciting things.
Let me know how you went on with your goals for 2023 - I always want to hear from you. Did you have similar goals to mine? And w...
2023-12-3135 min
Dishing Up Digital with Ellen MackenzieHow to Raise your Prices with Existing ClientsFirst of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Zealand and I hope you are all having a lovely break. I know this can be a time where you've maybe got some time off during your regular 9-5 job, and it means you can really focus on your side hustle. So, I thought it was important to keep these episodes coming over the holiday break so you can get some really good upskilling happening!
In this episode, I...
2023-12-2425 min
Dishing Up Digital with Ellen MackenzieAsk Ellen! Social Media Manager Q & AThis week you guys helped me make this episode! This week I am answering your amazing questions, and I had so much fun doing this. In fact, I think I may need to make a whole episode based on just one of the questions posed - side note, would you want to hear more episodes on how I would create Social Media strategy for different business? And what businesses would you like to see?
In this episode, I discuss how to create an effective social media strategy for hotels and restaurants, emphasizing the importance of evoking emotions...
2023-12-1726 min
Dishing Up Digital with Ellen MackenzieWhat is a UGC Creator vs a Social Media Manager?This year the use of the term UGC has skyrocketed in the marketing world. If you haven't heard of it before, UGC stands for user generated content. Typically this has referred to brand-specific content made on social media by customers. For example, I bought a new handbag this year from one of my favourite brands, Strathberry, and I posted a little unboxing on Youtube shorts. This isn't a sponsorship, I'm just a customer sharing what I bought.
Brands have long known the power of this kind of marketing. It feels like modern day referrals.
But...
2023-12-1035 min
Dishing Up Digital with Ellen MackenzieI'm Burning Down my Business!Ok, maybe I'm being a little dramatic with the title of this episode, but guys, big changes are afoot and it's all very exciting!
LAUNCHING TODAY! The new Dishing Up Digital website is going live!
On the day that this podcast episode goes live, it has officially been four years since I started my business. Four years ago, a young, doe-eyed 23-year-old, Ellen, had officially left her corporate job, and this was the day that I announced to the world: "this is my baby, Dishing up Digital, this is my new business, and this is...
2023-12-0324 min
Dishing Up Digital with Ellen MackenzieHow to Book Hight Ticket ClientsToday we are taking a break from Instagram & Marketing. We are chatting all about booking those high ticket clients. This is a timely conversation to have after the craziness of Black Friday promo (hands up if you're a little frazzled after that!) as it's a great time to reflect on your clients - are they the right fit for you? - and potentially look at price increases for your services and/or changing your packages & services.
In this episode, I look at:
Increasing your network
Working on your own 'Thought Leader' content
Cold Pitching
As a...
2023-11-2621 min
Dishing Up Digital with Ellen MackenzieTackling your fear of failureAfraid to start that business? Is you fear of failure taking over? In today's episode we are going to unpack fear, the role it plays in your business and how to move through the feeling. I'll be reading a chapter from my book B.I.T.C.H Power - I hope you enjoy.
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Have a great week guys!
Ellen xx
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Mentioned in this episode:
Black Friday week of deals -Â https://www.ellenmackenzie.com/black-friday
Buy Ellen's Book - https://www.ellenmackenzie.com/book
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2023-11-2115 min
Dishing Up Digital with Ellen MackenzieMy Content Workflow for Being Consistent on InstagramBLACK FRIDAY! It's here. 5 Days. 5 Deals. It all starts Monday, 20 November at 8am NZT (7pm GMT & 2pm ET). Each deal lasts for 24 hours only. Check out all the details here: https://www.ellenmackenzie.com/black-friday
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In today's episode we're all about Instagram and my content workflow. This time of year can get busy, but it's also an opportunity for you to capitalise on so much potential. I'll go through the workflow I follow for my Reel batch creating days - in fact I used this exact workflow for all my Black Friday lead up and...
2023-11-1924 min
Dishing Up Digital with Ellen MackenzieThe Real Reason You're NOT Growing on InstagramThe day I recorded this episode, I woke up feeling confident because boy, do I make some bold claims in this recording! This is my spiciest and most unfiltered episode on Instagram strategy yet! I'm just going to say it...there's a lot of bad advice out there on Instagram at the moment. So, I wanted to add my 2 cents worth and give you a solid list of the DON'Ts in Instagram strategy right now.
That list is:
Being too focused on consistency and not on quality
Too much repurposing and being too hands off
Being S...
2023-11-1231 min
Dishing Up Digital with Ellen MackenzieHow Going to Therapy Changed my BusinessBLACK FRIDAY!Now that I have your attention, keep an eye on my Instagram Page and turn on notifications for more info coming soon!
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I honestly thought I'd never talk about therapy on this podcast, but I had a bit of a realisation recently that made me realise I find it really easy to talk to my online podcast community. So, it completely makes sense to come to this place that I am my most comfortable and excited to create in. Being an entrepreneur requires a balance and inner workings of many cogs, an...
2023-11-0631 min
Dishing Up Digital with Ellen MackenzieThe nipple bra? 4 marketing lessons from Skims & Kim KardashianI have a new FREE training for you all! Learn how I schedule and organise content for myself and my clients in this jam packed 30 minute lesson: https://www.ellenmackenzie.com/free-content-training
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In today's episode, I'm chatting about Skims and the 4 core marketing strategies that they have used to build their $4 billion dollar brand in 4 years.
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We cover...
- The importance of solving problems for your customer
- Scarcity in marketing and how to do it right
- Utilising other audiences with partnerships
...
2023-10-3131 min
Dishing Up Digital with Ellen MackenzieAre Influencers or Online Creators "Real" Entrepreneurs?Back in the day, before there was MacKenzie Studios, or Dishing Up Digital, or this podcast, there was blogger and Youtuber Ellen. That's right, I come from the humble beginnings of an influencer background, before it was even known as "being an influencer". It's what led me into seeking out Social Media Management as a job. But the question that's been really bugging me, that I've been seeing online - particularly TikTok, is "are influencers or content creators "real" entrepreneurs?Â
This week I dive into this question, I look back on my time as an influencer and ho...
2023-10-2927 min
Dishing Up Digital with Ellen Mackenzie$5k to $30k months: My Journey as a Social Media Manager (Part Two)Episode 100! That's right. today marks 100 episode's of the Dishing Up Digital podcast. It's my favourite form of content creation, and I absolutely love receiving feedback from you about what you've learnt. Some of you have even started your careers as Social Media Managers, just from listening to the free content in my podcast! I'm so proud of that! We've had an amazing couple of months with downloads lately and that has been super positive to see. You can help us out by subscribing, giving us a 5 star rating, or a review on Apple Podcasts, and this helps wi...
2023-10-2237 min
Dishing Up Digital with Ellen MackenzieDitch the 9-5 and Work from Anywhere in the WorldIf you've been following along, you know that I've been travelling a bit recently - in fact, this episode was recorded while I was in South Africa! This makes it the perfect time to release this episode about being able to work from anywhere in the world. I know there's a lot of Reels & TikTok's out there really glamourising the digital nomad lifestyle, but the reality is, a lot behind the scenes work goes into my business in order to get to this point. This has helped me to put together the following in which I hope can support...
2023-10-1520 min
Dishing Up Digital with Ellen MackenzieApps I Use as a Social Media ManagerLast month (September), I had a huge response to this post on my Instagram Page, giving me the idea to expand and record a podcast episode out of it. This is also one of the topics I frequently get asked questions on, so I thought I'd let you know what apps and programmes I use in the day to day running of my business.
My apps are: Adobe Creative Cloud, Canva, CapCut, Paypal, Xero, PandaDoc, ClickUp (affiliate link), Trello, and Meta Business Suite.
It's important to note, that yes, there are many amazing alternatives out ther...
2023-10-1317 min
Dishing Up Digital with Ellen MackenzieHow I Book and Work with International ClientsHi! I'm Ellen, and I'm from a country called Aotearoa (or New Zealand) located at the almost bottom of the globe, and I work with, and have worked with, many international clients. That's right, multiple!
Today's episode goes through how I got started with my first International Client, how I booked my next one and how International Clients tend to find me. Guess What? I have never even cold pitched an International Client!
Have a listen to see what tips & processes I recommend for booking your own International Clients.
As always, I'd love...
2023-10-0124 min
Dishing Up Digital with Ellen MackenzieTHE MONEY SERIES | Step into the Mindset of a Premium Service ProviderThis is the 4th and last installment of the money series! Scroll down below for the links to the previous 3 episodes.
Social Media Management is a premium service and we are in demand. It is so essential as an online business to have a social media presence. We offer so much value in our services as Social Media Managers and we need to start believing in ourselves.
In this episode I got through how to get yourself into the right mindset around valuing your services and making that leap to increasing your package prices. I...
2023-09-2425 min
Dishing Up Digital with Ellen MackenzieTHE MONEY SERIES | Example Packages & Prices for Social Media ManagersThis is your last week to take advantage of saving $700 on joining the Dishing Up Digital School! CLICK HERE for more details and join before September 24th.
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We're on episode 3 of The Money Series!I'm going to be taking you through some example packages and showing you how to create a 3-tiered system of prices and packages, that sets you up really well in terms of your income and finances, but is also really attractive to clients. This is a system that I teach in-depth in my Dishing Up Digital School (Join Today!).My...
2023-09-1724 min
Dishing Up Digital with Ellen MackenzieTHE MONEY SERIES | How to Know You're Undercharging as a Social Media ManagerPsst! Did you know there is currently a deal on if you Join Dishing Up Digital School? Save $700 by joining before September 24th. CLICK HERE for more details
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Ooo guys, I am loving recording this series for you! Seriously, I am giving away some GOOD information! In this week's episode, I want to help you realise your worth and how you can go about increasing your prices. Income is the number one reason businesses fail and not knowing what to charge is a big part of this!
This episode covers:
Getting started
S...
2023-09-1028 min
Dishing Up Digital with Ellen MackenzieTHE MONEY SERIES | Should I Charge an Hourly Rate or Offer Packaged Services?THE MONEY SERIESÂ For the month of September I am bringing you my 4-part money series!
This week we start with a common question I receive - should I charge hourly or offer packaged services? Spoiler Alert! I am pro packaged services, BUT, I believe there is a time and place for the hourly charge. Listen as I go through the ins and outs of hourly charging, and hopefully convince you to value your time and expertise more, by putting together some fantastic packages for your clients.
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I can't wait to hear wh...
2023-09-0324 min
Dishing Up Digital with Ellen MackenzieCan a Social Media Manager Actually Only Work 2-4 Hours a Day?Get your tickets now for the Social Media Management Summit:Â https://www.ellenmackenzie.com/Social-Media-Manager-SummitÂ
The ultimate 4-day LIVE online conference to become a booked out social media manager!
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You've seen the viral videos all over TikTok where you're told that you can work 2-4 hours a day as a Social Media Manager. While, yes, this is true, it should also come with a caveat or an asterix * - because in reality, there is a lot of work that goes on behind the scenes, or the years leading up to this point. Or, it c...
2023-08-2722 min
Dishing Up Digital with Ellen MackenzieBooking Clients on Instagram with only 100 Followers! Interview with Maeve Erin CreativeGrab your ticket to the ultimate 4-day LIVE online conference to become a booked out social media manager right here: https://www.ellenmackenzie.com/Social-Media-Manager-SummitÂ
Unlock your new dream business, level up your social media game and connect with a community of boss women doing the same!
10+ expert guest speakers, 8 live trainings, pop up Facebook group & more
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I am so excited to be interviewing Maeve from Maeve Erin Creative in this week's podcast episode. We chat about getting started in her social media career, how she got started with no clients, how she...
2023-08-2027 min
Dishing Up Digital with Ellen MackenzieThe 5 Step System to Quit Your Job Before the End of the YearGain access to my Social Media Summit Here:Â https://www.ellenmackenzie.com/Social-Media-Manager-SummitÂ
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Guys, have you ever had a standard, normal week at work, got to the end of it and thought, "Wow! I just had the best week!" That was me last week and it just made me realise that I'm in the right job. How good to have a stock standard, mundane week and still think that it was an amazing week.Â
Like some of you, I have been in the boat of having job that I just dreaded going to and...
2023-08-1324 min
Dishing Up Digital with Ellen MackenzieWhy I Don't Schedule Client PostsGain early-bird access to my Social Media Summit Here:Â https://www.ellenmackenzie.com/Social-Media-Manager-Summit
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Today's episode is a practical and insightful one for my fellow Social Media Managers. We are talking about client post organisation, scheduling content, why I don't lean towards using scheduling apps and how I manage the realm of manually posting for my clients.
I hope this episode is helpful for you. I would love to hear how you manage your posts for clients and if you are finding any apps particularly good.Â
As always, I would love it i...
2023-08-0815 min
Dishing Up Digital with Ellen MackenzieROI on Social Media and Why You're Getting it WrongI've had clients drop me before, and they've blamed it on ROI. It is such a misunderstood concept, especially in Social Media, that I decided we needed a podcast episode to do some myth-busting, to dive in to what the ROI is and how to showcase your ROI to your client to get them renewing their contract.
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Mentioned in this episode:
My episode on my Strategy for 2023
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Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple...
2023-06-2516 min
Dishing Up Digital with Ellen MackenzieSetting Boundaries with Clients: 5 Strategies to Make it EasyThis is a topic that I think doesn't get talked about enough, and I think by not talking about it, this is giving our clients agency over the we run OUR businesses. This is not ok and in this episode I talk through my 5 strategies to make setting boundaries with your clients that little bit easier. And no, it's not just putting the boundaries in place from the start - I'll talk through some real life experiences I've had, with having to introduce boundaries to my clients when they're already established with me.
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My 5 Strategies a...
2023-06-1829 min
Dishing Up Digital with Ellen MackenzieOutsourcing as an Online Business OwnerYou guys LOVED the last episode I did on outsourcing, so I thought that because there have been changes to my team since, now would be a good time to revisit this topic with an update as well.
I know outsourcing work can be daunting, and something we try to avoid as business owners. But trust me when I say, when you get the right people in your team, it only means good things for your business.
You all know I've got my OG, day 1 Girlie, Fleur and then Hannah (who's been with me for...
2023-06-1124 min
Dishing Up Digital with Ellen MackenzieHelp! I Can't Choose My NicheAll of my students should be listening to this episode!
If you think choosing a niche is going to save your business, think again! I'm very anti-choosing a niche, and I can speak to this from the comfort of my very successful Social Media Management business! No brag, just facts! Time and time again I see people stressing over choosing a niche, to a point where it's stopping them from starting their business, and that's the worst thing you could be doing as a Social Media Manager right now!
I've been wanting to do this t...
2023-06-0415 min
Dishing Up Digital with Ellen MackenzieHow I self-published my first book + reading the first chapter!BUY MY BOOK HERE: https://www.amazon.com/dp/0473664798
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In this episode, well, it's pretty self explanatory, I'm going to read the first chapter of my new book. Argh! I still can't believe I'm saying those words! Due to the multitude of questions I've received about how I wrote the book, the publishing process, the writing process etc, I'll also do a bit of a chat at the end as well and hopefully answer a few questions.
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B.I.T.C.H POWER - a woman's guide to shattering glass ceilings, bu...
2023-01-1531 min
Dishing Up Digital with Ellen MackenzieIG Branding & Marketing Tips with Product Based Business Coach Sarah AireyMost businesses will be selling products, services, or a combination of both. When it comes to selling products and services, there are a few critical differences around how to market each of these effectively. Today, I am talking with Sarah Airy, a product-based business coach. Sarah has her own line of apparel along with some excellent courses. In this episode, we're going to dive into the nitty-gritty of how to market a product on Instagram. Sarah has over 20,000 Instagram followers, she might sound humble, but she has a truly successful business.
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In this episode, you'll d...
2021-12-1928 min