Shows
Life After Corporate207. Super Tight Branding Secrets to Niche Up and Multiply RevenueAre you convinced the market is too crowded to gain traction with your expertise? In this “Life After Corporate” episode, host Deb Boulanger talks with LinkedIn thought leader Ellen Melko Moore, who reveals her approach to “niching up” and creating a distinctive message that magnetizes high-paying clients. Using her trademark “Bitch Slap of Truth,” Ellen challenges conventional thinking by urging entrepreneurs to specialize more precisely, offer genuine value, and transform standard outreach into genuine industry leadership. Discover how a targeted audience, a precise problem statement, and an unmistakable message can open vast new opportunities. Will you claim your...2025-03-1845 min
OBM Opportunity40. Don't Niche DOWN. Niche UP!"Don't Niche Down, Niche UP" – where we flip the script on marketing advice. In this episode, our speaker, Ellen Melko Moore a former English Teacher turned entrepreneur, outlines on why niche marketing matters. 🎙️ Tune in as she breaks down: The crucial role of niche marketing: Understand and target specific audiences that matter. Lessons from the trenches: Learn how the founder of SuperTight Branding helped businesses soar by honing in on the right target audience – a tactic endorsed by marketing legends like Seth Godin and Dan Kennedy. LinkedIn: The secret sauce for testing your market. Find out why our s...2024-01-2954 min
Mitchell Levy Presents AHA MomentsRhonda Sher, Ellen Moore & Kaelen Revense on Thought Leader Life Credibility SpecialsGet to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields.Rhonda Sher is a LinkedIn strategist, speaker, nationally recognized expert in business networking, and author of five (5) books including the international best selling book “Converting Connections to Cash and Relationships to Revenue.” She has helped hundreds of individuals convert their boring LinkedIn profile and make it optimized, visible profiles to engage visitors and create a pipeline of prospects and referrals. She is known for her creative branding and strategic approach to generating lead...2023-05-2224 min
LeadHERship GlobalAttracting High Fee Clients on LinkedIn: Creating Customers for LifeLinkedIn still remains the one and only place for ambitious, serious, results-oriented professionals to recognize each other by the fruits of a lifetime of work. Social Selling (sometimes called relationship marketing) represents the most significant advancement in both sales and marketing AND both digital and traditional networking. It’s a seismic shift that propels us to a mindset and strategy that combine the precision of digital targeting with the true civility of deeply personal relationships. A high touch Social Selling strategy generates both remarkable marketing and remarkable ROI for all our sales efforts. We are fr...2022-11-0740 min
The Selling ShowSupertight Social Selling with Ellen Melko MooreEllen returns to the podcast to share important aspects of LinkedIn in 2022 including the algorithm, messenger, video, and much more!2022-09-1441 min
Marketing With A Book PodcastHow To Use LinkedIn To Find High-Fee Clients With Ellen Melko MooreJoin the Indie Books family of speakers and authors for a roundtable discussion of how to have more impact and influence. This week we are joined by Ellen Melko Moore to discuss "LinkedIn for High Fee Consultants in 2022: Customers for Life". Ellen Melko Moore started out teaching rhetoric and persuasive voice at the University of Denver, and she's never gotten over her obsession with communication that inspires people to take action. She's done brand consulting work for Oprah Winfrey, The American Marketing Association, and the Zappos guys, and now creates and teaches LinkedIn social selling strategies for some of t...2022-02-1652 min
Innova.buzzEllen Melko Moore, How to Dominate Your Target Market on LinkedIn - InnovaBuzz 487In this episode, I’m really excited to have as my guest, Ellen Melko Moore of SuperTight Social Selling. Ellen has done brand consulting work for Oprah Winfrey, The American Marketing Association, and the Zappos guys, and now creates and teaches LinkedIn social selling strategies for some of the top thought leaders in the digital marketing space.In our discussion, Ellen talked to me about:Using LinkedIn to test your target audience and messageInstead of telling people what you can do for them, start to teach itThe doorknob you put in people's hand…(story)List...2022-01-131h 20
Best Of Sales Skills PodcastAmerica's Top LinkedIn Thought Leader - Ellen Melco Moore.Ellen Melco Moore is a recent Forbes contributor and has previously worked on both Oprah Winfrey's book club project as well as with the famous Zappos guys.Forbes has labelled Ellen "Arguably, America's Top LinkedIn Thought Leader" Ellen is also the CEO of a LinkedIn agency called “Supertight LinkedIn”. In this episode, Ellen and I talk about the new features coming and from LinkedIn, which ones we think are good and which ones are not so good, we cover off.Creator mode Cover storyLive broadcaster in your banner Prono...2021-05-0329 min
Profitable Joyful ConsultingLinkedIn Lead Generation with Direct OutreachOn the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to get clients on LinkedIn with direct outreach. Have you struggled to get quality connections, leads and clients from LinkedIn? While some consultants wait for prospects to notice their profiles or be wowed by their posts, many are using a humble and classic marketing approach called Direct Outreach. Starting messenger conversations can familiarize you more quickly with connections who can become refer...2021-03-1649 min
Marketing With A Book PodcastHow To Attract High-Paying Clients With LinkedIn With Ellen Melko MooreThis week we are joined by Ellen Melko Moore. Ellen started out teaching rhetoric and persuasive voice at the University of Denver, and she's never gotten over her obsession with communication that inspires people to take action. She's done brand consulting work for Oprah Winfrey, The American Marketing Association, and the Zappos guys, and now creates and teaches LinkedIn social selling strategies for some of the top thought leaders in the digital marketing space. A lifelong fan of literary fiction and hip hop, Ellen is grateful to be here on the planet at the same exact time as Eckhart To...2021-01-2755 min
Sales for NerdsEllen Melko Moore on creating a Super Tight brand on LinkedIn2020-10-291h 10The Selling ShowWhat High-Fee Speakers are Doing Right, Wrong, and CrazyThis Hijack Episode of The Speaking Show is brought to you by Ellen Melko-Moore of SuperTight LinkedIn! Ellen and David discuss what high-fee speakers and entrepreneurs have been doing right, wrong, and just downright crazy with their businesses since the pandemic struck! They also share some tips on what you can do to stay ahead of the game and talk about a free resource offer from David!2020-10-2952 minThe Selling ShowSuperTight LinkedIn with Ellen Melko MooreEllen Melko Moore loves helping intentional entrepreneurs make the jump from local expert to world class thought leader. She is brand specialization expert who has worked with hundreds of service-oriented entrepreneurs to create compelling and powerful brands through unique business offers and original content. Ellen shares some juicy secrets and tips of how you can navigate yourself to an exceptional LinkedIn profile and utilizing it as a tool of communication and establishing connections! She also talks about how she conceptualized the SuperTight brand, and how she discovered LinkedIn for her own business!2020-10-2744 min
Book of ExpertsE:28: 7/13/20 Experts Need To Know ShowOn this week's Experts Need To Know Show we are talking LinkedIn, the latest updates, the flood of new users, and the pressures of social selling.
Our guest panel includes:
- Ellen Melko Moore - from Super Tight Social Selling
- Adam King - of Think Like A Fish and the Client-Catching Podcast
- Nat Binette - of NatBinette.com2020-07-2351 min
Sales Strategies with Shanelle (Monday's)Social Selling & Lead Generation on LInkedInLInkedIn Social Selling / Lead Generation Tip #1: Despite what you might have heard or what you commonly see, your LinkedIn profile should not be ABOUT YOU. It should be FOR YOUR TARGET CLIENT OR AUDIENCE. LInkedIn Social Selling / Lead Generation Tip #2: Everyone in the world talks about why they (or their company) is different, better, brilliant, amazing. Instead of talking, why not just start with BEING those things by answering questions that are important to your target people? This is true for your LinkedIn, your website, every piece of digital content. LInkedIn Social Selling / Lead Generation T...2020-04-2000 min
The Marketing Interrogation PodcastEllen Melko Moore - How To Sell With LinkedInEllen Melko Moore is an expert on selling using LinkedIn and she is also the owner of SuperTightSocialSelling.com In this interview, Ellen reveals: - how most people are not using LinkedIn incorrectly - the type of content business owners should create - how to build relationships on this platform - should LinkedIn automation tools be used? - how to message and connect with prospects - and much more... 2020-03-1200 min
Teach me something in 2 minutesHow to Revamp your LinkedIn "About" Section - Ellen Melko MooreIn this episode of 'Teach me something in 2 minutes' Ellen Melko Moore shares "How to Revamp your Linkedin "About" Section: Look More Helpful and Less Douchey!"
If you are looking to build your business and generate leads from LinkedIn, getting this right could make or break your success.
With that being said, let us know your questions for Ellen and biggest takeaways from this episode in the comments below
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Also if you're new here new episodes are released every Tuesday and Thursday, so make sure you hit the follow button so yo...2020-01-2807 min
The YourLIVINGBrand.live showEllen Melko Moore April 3, 2019 on the YourLIVINGBrand.live showEllen Melko Moore is a powerhouse when it comes to getting people to hone in on their brand.
She believes that until you understand what your brand is, your value, who you are specifically valuable to and WHY. . . it is impossible to market to them effectively.
Ellen can be found at www.supertightbrand.com2019-04-0549 min
Promote, Profit, PublishDesigning That Super Tight Brand with Ellen Melko MooreA lot of people, even those who are very successful in business, tend to think of brand and marketing as the exact same thing. Ellen Melko Moore distinguishes brand as the story of your offer and marketing as the different ways you share that story. Ellen is a brand specialization expert. She helps six to seven-figure coaches, consultants, and therapists create next-level offers that kill in the marketplace through “super tight” specialization and contagious articulation. Ellen discusses the significance of delivering super tight brands in getting that consumer because after all, it’s not about you. It’s about the peop...2019-03-2629 min
The Mindfluence Revolution073: Ellen Melko MooreSince you can’t be all things to all people, and this is certainly true when it comes to brand power, a narrow focus is critical for the health and long life of your brand. In the long run, specialization builds and maintains strength. As Craig McLaughlin said, the new app-based economy favors narrow specialists. You can present a brand story to your audience that is clearer, more succinct and digestible, leading to an enhanced user experience that’s laser-focused on the needs of your public. As backed up by research, a narrow brand strategy always wins! Join us for...2016-07-2700 min
Shining Bright With Serene GraceWhat’s Your Personal Mission?Have you ever thought about your personal mission? Do you have one? Do you know what it is? Do you really need it? The response is yes it’s helpful to have and to know what your personal mission is in this life. Knowing your mission helps you to navigate this life in a way that is unique and satisfying to you. It doesn’t have to be extravagant like going to the moon and that’s certainly ok if that’s what it is for you. Your personal mission identifies who you are at your core self. It helps you to c...2011-12-3056 min