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Ellie Mcmakin

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The Business Conservatory PodcastThe Business Conservatory PodcastCome As You Are: Signing off of Season OneToday marks the end of season one of The Business Conservatory! For the past year and change, we've been iterating on this podcast, playing with the format and coming as we are. It's been one big experiment where we've gathered data, iterated, and continued showing up.And that willingness to come as you are is exactly what I want you to sit with during this break. You don't get brownie points for ideas that you never put out into the world! So start releasing your creations and let yourself be a beginner. Not every idea will be...2024-02-2909 minThe Business Conservatory PodcastThe Business Conservatory Podcast28. Generating Six Figures in Six Months on TikTok and Helping Business Owners Get Visible with Jaz SawagedPersonal brands can thrive on TikTok. Don't believe me? Today's guest, Jaz Sawaged, started her TikTok for fun. The first time she blew up, she was just making a joke about being a woman in engineering. Little did she know, being brave enough to be herself online would be pretty lucrative. And no, I'm not talking about brand sponsorships. Now, she helps online business owners scale through content marketing. We're chatting about how to market to the next generation, what to do when content feels stale, and more. I'm so excited to have Jaz on the show...2024-02-1359 minThe Business Conservatory PodcastThe Business Conservatory PodcastReclaiming Your Energy: Steps to Recover from Burnout and Rediscover Passion with Chelsea AbrilBusiness is supposed to be easy, right? That's what you'll hear from plenty of coaches out there. And for today's guest, business was easy for a time. But what happens when inevitable friction comes up? Do you have the tools to get through? Chelsea Abril started her business on accident, or so she says. She found herself always returning back to photography. She was surprised when it provided extra gas money at first and then later, she found herself just as surprised at 6 figures. What had landed her there? Was it repeatable? She wasn't sure. And did...2024-01-301h 06The Business Conservatory PodcastThe Business Conservatory PodcastThe Secret to Sustainable Marketing: Creating Content Months in AdvanceYou've probably heard me chatting on Instagram about having months of content in advance. It's been such a game-changer for my business. Now, I'm super excited to spill the beans on how you can do this magic for yourself. So seriously, bookmark this episode! Let me get real with you – 2023 was probably one of my toughest years. With my house under construction, podcasting in closets, cars, and generally dealing with life's chaos, I kept showing up. You may have seen me posting and thought "well, that's easy for you." But news flash: it's not always possible to crea...2024-01-0324 minThe Business Conservatory PodcastThe Business Conservatory PodcastHow We're Going to Make 2024 The Greatest Comeback of All TimeYou know, those moments of clarity and creativity that hit you like a wave? Well, I'm riding that wave, and today, we're getting ready for the greatest comeback of our lives.I've been chatting in the DMs with quite a few people who have had their hardest year yet. In the last episode, I was in deep reflection mode, but dwelling there forever isn't the answer. So here's the scoop for a 2024 comeback that goes beyond empty resolutions. Drawing wisdom from my friend Todd Collins, a great TikTok creator, we explore the essence of a...2023-12-1911 minThe Business Conservatory PodcastThe Business Conservatory PodcastThe Price of Hustle: Balancing Business and Mental Well-Being in 2024We're ditching the polished version of me you might be used to today. This past year has been a whirlwind of growth, both exhilarating and, let's admit it, a tad embarrassing. I've made my fair share of mistakes and missteps, from investing in a direction that lacked clarity to ignoring traumas that needed to be addressed.But here's the real gem of 2023 – you, the amazing listeners who've been by my side through thick and thin. Your support allowed me to pivot, evolve, and learn some crucial lessons. I ditched the rigid, info-heavy podcast style and found a mo...2023-11-2825 minThe Business Conservatory PodcastThe Business Conservatory PodcastTaking a Page Out of the Millionaires Books: Apps You Need to Streamline Your BusinessAs business owners today, we're lucky to have a wealth of option when it comes to helpful apps. But sometimes it can feel like there is almost too many options to choose from. Well i've been in the game for many years now and created and maintained multiple business by using a select few stand out apps. Today i'm sharing the inside scoop on exactly which apps have been best for streamlining mine and my millionaire clients businesses. In this day and age, we can't fall behind technologically. So let's fast track you past the point of...2023-11-1430 minThe Business Conservatory PodcastThe Business Conservatory PodcastNever Lose a Client Again: Mastering the Eight Phases of the Customer ExperienceAs my team and I make changes to our systems and processes to enhance customer care, I thought it was the perfect time to talk about the customer experience. Do your customers feel personally cared for while working for you? Do they get a sense of who you are, even over text? Or is there a barrier between you and the client that never seems to come down? Today, i'm using principles found in the book Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days to lay out a step by step plan...2023-10-1744 minThe Business Conservatory PodcastThe Business Conservatory PodcastKeying Into Our Desires to Build a Stronger Business: A Live Business Audit with Caela MechamYou may have heard of a business audit and wondered whether it's right for you. Am I at the "right" place in my career to invest in this? Is Ellie the right person to facilitate this conversation with me? My live business audits are here to answer those questions.Today, we're going deep on Caela's wedding photography business. Whether you're a wedding photographer or not, I think you'll see yourself somewhere in Caela's business triumphs and struggles. She's going through a transition phase after raising her prices and grappling with the worthiness issues that come up along...2023-10-0355 minThe Business Conservatory PodcastThe Business Conservatory PodcastThe Key to Multiplying your Income 10X in Months with Christina HallHave you ever asked yourself, "If not for money or the opportunity to work for myself, why did I start this business?" That is often the beginning of your brand story. Today's guest, Christina Hall, is the owner of Super Lunar Design Co. She helps brands build an online presence in a comprehensive experience that goes way beyond simply creating graphics.For her, the key to unlocking a new level of visibility online came from finally feeling comfortable enough to share a silly story about her childhood. Sometimes, all we need to do is give ourselves permission...2023-09-191h 10The Business Conservatory PodcastThe Business Conservatory PodcastThe Ultimate Permission Slip to Leave your 9-5 with Ashley TronsonCorporate America likes to parade itself as the "safest" employment option. But what if you feel a calling towards entrepreneurship? Or you get laid off from a job you know you're doing good work at? If you're experiencing any sort of unrest at your 9-5 right now, this episode is for you. Today we're chatting with Ashley Tronson, a career strategist who specializes in helping people transition out of their 9-5 and into entrepreneurship. As you may know, this particular transition is not something i've experienced, so I don't want to give advice on a path i've...2023-09-0548 minThe Business Conservatory PodcastThe Business Conservatory PodcastHow Empathetic Design Can Create an Instantly Recognizable Brand with Hailey RoperWhat happens when moments of profound grief strike and completely change the trajectory of your life and business? Today's guest, Hailey Roper of Studio Kinship & Creative Kin Lounge, found a new depth to her work after going through the darkest days of her life. Hailey takes strategy and design beyond the process of simply creating beautiful images. How can an image tell a story? How can a color theme strike a chord and stand out as a unique aspect of your brand? The answer lies in integrating empathy into the entire process. Hailey is generous with sharing...2023-08-2254 minThe Business Conservatory PodcastThe Business Conservatory PodcastDifferentiating Your Business By Rooting Into Your Core Values: A Live Business Audit with Emma ParkerHave you ever wondered what an intensive audit with a business strategist might look like? Is it like coaching? Or does it feel like therapy? Today, I'm giving you an exclusive peek behind the curtain in a live business audit. Emma Parker, a wedding and lifestyle photographer based in St. Louis has been vulnerable enough to sit down with me and open up about her business. It’s not often that entrepreneurs are willing to be transparent with numbers and go deep on their “why” beyond on Instagram post. So I want you all to head over to Emma...2023-08-081h 10The Business Conservatory PodcastThe Business Conservatory PodcastNavigating a Culture of Distraction: What to do When You’re Getting Ghosted by Prospects Left and RightWhen was the last time you were ghosted after following up with an inquiry? Whether it was yesterday or a year ago, I think we’re all acquainted with how horrible this disappearing act feels. According to businessleader.com, 92% of business owners now get ghosted by prospects universally. And this isn't just the creative industry. This is every industry.Without being indentured servants to our inbox, how can we ensure that we have the best chance of securing these easily distracted inquiries? First of all - I want to reassure you that it’s not you...2023-07-1833 minThe Business Conservatory PodcastThe Business Conservatory PodcastIn Focus: Building Multiple Businesses Led By Curiosity | Segment from "The Art of Joy" with Tresa and AshleeI had the pleasure of being featured on "The Art of Joy" with Tresa and Ashlee. Tune in for a segment of the episode and head over to "The Art of Joy" for the full interview. In this clip, we touch on the power of a multi-passionate approach to business. You don't have to confine yourself to one niche and one area of expertise to be a business person. In my career, I have constantly followed my curiosity to lead me to my next big business venture. During a slump as a wedding photographer, I dipped my...2023-07-0428 minThe Business Conservatory PodcastThe Business Conservatory PodcastWhen Sending a Proposal to a Dream Client Triggers your Worthiness WoundYou're bound to come up with some resistance as you reach the next level in your business. The number on that invoice might FREAK. YOU. OUT. But it's important that we face these feelings head on. Even years into entrepreneurship, i'm experiencing this discomfort right now as i'm in the process of potentially signing a game changing client. Together, let's establish what your North Star in business is. This is different than those pie in the sky dreams. This is a goal that you truly believe will happen for you. Once you have a specific North Star...2023-06-2013 minThe Art of JoyThe Art of JoyInside the mind of business strategist Ellie McmakinIf you own a business or want to start one, this episode will inspire you to pull the trigger. Ellie shares with us her incredible journey from education to taking a chance to own her own business. She walks us through the courage it took to overcome the messages telling her she wouldn't be successful. Ellie remained curious and asked really great questions. From there, she received great answers and ideas and became wildly successful. Her true accomplishment was when she decided to try to duplicate her process with a whole new idea. She has such brilliant...2023-06-1956 minThe Business Conservatory PodcastThe Business Conservatory PodcastInsider Secrets: Millionaire Mistakes I've Seen as a Business StrategistAs a business strategist with experience advising millionaire business owners, I've seen my fair share of mistakes. If you’re caught in the comparison loop with other entrepreneurs, this episode is for you.No matter how polished someone's business looks on social media or how many Stripe notifications are coming through, everyone needs a bit of guidance sometimes. Even the entrepreneurs that look like they have it all together have blind spots. Today, I'm giving you the inside scoop so you can learn from their mistakes.Some key takeaways: Coasting on old marketing strategies is...2023-06-0726 minThe Business Conservatory PodcastThe Business Conservatory PodcastComing Home to YourselfAs much as these episodes are for you, friends, sometimes they are just as much for me— and this one was definitely something I needed to remember for myself this week. April has been a month of recovery and refocus for me. I’ve been hesitating in my work more, worried about how I’m showing up, feeling blocked on sharing my work, feeling disconnected from myself and my creativity. And I know I’m not alone in this.If you’ve been feeling this, this episode is for you. In that space, it’s easy...2023-05-0219 minThe Business Conservatory PodcastThe Business Conservatory PodcastMake More Money Challenge Day 5: Strategic Investing Into Your BusinessAll the previous episodes in this challenge culminate into this: strong, strategic investing into your business. Now that you’ve changed your mindset and freed up expenses, you can now put that into making your company even more better than it already is. But we aren’t about to just throw money in willy-nilly. We want this to be worth it, and get the maximum returns. Strong, strategic investing could be as little as $20—it’s about what it does to your processes, what it does for your customers, and how it elevates your business.Check ou...2023-04-1824 minThe Business Conservatory PodcastThe Business Conservatory PodcastIn Focus: Permission To Sell ConfidentlyIn this special episode, I’m sharing parts from a guest interview I did with Nathan Chanski on his podcast, Passion With Purpose. We had an incredible conversation about sales and how to win big-ticket clients. While we focus on photographers, there are aspects to navigating sales and sales calls that are applicable to all creative entrepreneurs.Sales are the core to business, but sometimes our mindset on sales can hold us back from getting the sales we want. By reframing sales from something sleazy to what they really are—an opportunity to connect with others, and insp...2023-04-1137 minThe Business Conservatory PodcastThe Business Conservatory PodcastMake More Money Challenge Day 4: Shed Toxic ExpensesWhether this is your first season of business or your 10th, chances are there are some expenses that you can cut. This is more than just getting rid of unused subscriptions— this is about cutting expenses for things that are no longer serving you or your business.Reviewing your bank statement is a daunting task. It can be difficult to know what exactly to cut. Maybe there’s a course, a mentorship, a program that you were excited for but you’ve been procrastinating doing. Maybe there were things you signed up for when you were s...2023-04-0308 minThe Business Conservatory PodcastThe Business Conservatory PodcastMake More Money Challenge Day 3: Effortless UpsellingWhen we think of upselling, we often think of the sleazy salesman that is trying to push something onto you that you don’t want, in a manipulative way. We’ve all dealt with them–car salesmen, mall kiosks, door-to-door sales. It causes sheer panic for most creative business owners. I’m here to tell you: it’s time to shift that view.Upselling doesn’t have to be coercive, manipulative, or pushy. An upsell is simply an enhancement to your customers' experience with you. Think of it like a brownie sundae from the pizza parlor: the pizza is the...2023-03-2024 minThe Business Conservatory PodcastThe Business Conservatory PodcastMake More Money Challenge Day 2: Ask For OpportunitiesWelcome to day 2 of the Make More Money Challenge! I have already seen some AMAZING results for day 1 of the challenge, and I’m SO excited to see the heights you can go with this!Day 2 of the challenge is asking for opportunities. I know this can be difficult. I know it can be uncomfortable to ask for anything. There’s fear of judgment, or worry how you’ll be perceived. Maybe also sometimes it’s hard to imagine anything positive from asking. It’s been something I’ve had to work through too. Let me tell you...2023-03-1322 minThe Business Conservatory PodcastThe Business Conservatory PodcastThe Make More Money Challenge - Day 1I have always wanted to bring you challenges that can expand you personally and that you can see results easily. That’s why I’m so excited to bring this challenge to you: the Make More Money Challenge.This is THE challenge to do. This is about making you money. For the next few weeks, I’ll be bringing you challenges with actionable steps and ways to show your progress.This first challenge is the most expansive. This one will open up your mentality and a pathway to making more money.Thanks for joining me on thi...2023-03-0612 minThe Business Conservatory PodcastThe Business Conservatory PodcastThings will Change: A 2022 Year End ReviewContent Warning: In this episode, I talk about suicide, death, and grief.2022 has long gone, but it’s never too late to look back, take stock, and reflect on lessons learned, and make changes.Anytime I come across these, they end up being my favorite. The idea of stepping back from the year and viewing it as a whole is not only beneficial, but it provides more perspective to my life and business than any time of year.My hope is that by sharing these breakthroughs, you will be able to get something fr...2023-02-2023 minThe Business Conservatory PodcastThe Business Conservatory PodcastThis One Change Made Me 100K + Richer in 2022Outsourcing can be complicated as a business owner. We feel like we’re the best at what we do, and we understand our business and our processes the best. Beyond that, maybe we’re wanting some help but limited in what we can afford, and know that a buddy can do what we need cheaply.Let me tell you: investing in the right people is one of the best things you can do for your business.I made $100K more this year than last year, and it was all because of strategically outsourcing processes that could be done...2023-02-1324 minThe Business Conservatory PodcastThe Business Conservatory Podcast3 Dead Giveaways that your Business is not HealthyIs your business as healthy as you think it is?This episode will be the ultimate wake up call and will be the true indicator you have been searching for. Too many business owners discover their business unhealthy far too late. You shouldn’t have to experience a crisis to witness the tell tale signs your business needs a health check. What I’ve discovered is that there are really three main indicators that can tell you how your business is doing, and my job is to help expose those tell-tale signs so you can clearly know how...2023-02-0921 minThe Business Conservatory PodcastThe Business Conservatory PodcastGoing from Surviving to Thriving in a RecessionWe're being warned left and right that a recession is coming. So how do you find opportunities during a time of uncertainty? After living in a trailer and barely scraping by during the last recession, I picked up some valuable life lessons. Now, i've built a multi-six figure business and have real world experience to guide me that i'm sharing with you today so we can thrive if another recession occurs. You'll learn my path to growing your business in uncertain times. You'll learn more about my background and what got me where I am today. Let's get you...2023-01-3033 minThe Business Conservatory PodcastThe Business Conservatory PodcastHow to Create Recurring Revenue without a Side HustleNeeding to increase your cashflow? This time of year more business owners are flocking to starting new businesses and side hustles without realizing they are leaving golden opportunities on the table for cultivating sustainable, scalable and consistent cashflow to their already existing business.I bring 12 years of entrepreneurial experience and proven expertise as a business strategist to the conversation and guide you through the creation of recurring income. In this episode you can expect unique examples on how to integrate recurring income without a whole new side hustle.If you have a functioning business already...2023-01-3024 minThe Business Conservatory PodcastThe Business Conservatory Podcast: Welcome to The Business Conservatory PodcastThis is The Business Conservatory Podcast!I'm your host, Ellie Mcmakin, a business strategist who works with the creative industries leading multi-million dollar companies.Settle in for a one-on-one with me because I’m pulling back the curtain on the things the elites are doing to procure massive high ticket sales, consistent six figure launches and innovative marketing strategy so you can use these tools for yourself.You'll hear EXACTLY what's working for my million dollar clients, and the methods I use so you can take them for yourself.So come on over, let’s have...2023-01-2600 minPassion With Purpose - Photography Podcast, Creative Business, Six Figure PhotographerPassion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer011: All things SALES for photographers & creatives, with Ellie McMakinEver wondered what “Sales” means for you as a photographer or creative business? Wonder how to lock-down-the-booking when you finally have a potential client inquiring? Feeling anxious because you don’t quite know how to sell yourself on a sales call? This episode is for YOU. Today, I’m bringing on one of the best sales experts in the creative world: Ellie McMakin. Ellie is a photographer, Facebook ads expert, and mindset coach. Plain and simple, Ellie has an infectious heart for teaching you how to make money out of your passion. She’s mastered the art of...2022-05-181h 22The Keep Me Company PodcastThe Keep Me Company PodcastKMC Episode 050: Ellie Mcmakin - Facebook Ads2020-05-2600 minShe PersistsShe PersistsFacebook Ads aren't ScaryAds Strategist and friend Ellie McMakin drops her knowledge on all things Facebook. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app2020-01-211h 09